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Haylo by Haymarket

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Don’t miss Haylo by Haymarket's, Louis Naimoli, speaking at the #MMMTransform Panel session on May 5th!For patients, dev...
04/12/2022

Don’t miss Haylo by Haymarket's, Louis Naimoli, speaking at the #MMMTransform Panel session on May 5th!

For patients, developing an open relationship with healthcare providers is crucial to their longer-term well-being. In a healthcare system pushed to its limits by COVID19, panelists share how marketers can fill in many current gaps in providers’ ability to nurture relationships.

#MMMTransform #COVID19 #conference #healthcare #pharma #pharmamarketing

Speakers:
-Michael Byrnes, InStep Health
-David Paragamian, Health Monitor Network
-Erica Hawthorne, Bayer | Pharmaceuticals
-Louis Naimoli, Haymarket Media US

Moderator: Kara Giannecchini, MM+M and Haymarket Media US

Register now: https://lnkd.in/gE5xsNUu

Haylo by Haymarket and MM+M came together last night to host a cocktail party at Attico Rooftop Lounge in Philadelphia t...
03/16/2022

Haylo by Haymarket and MM+M came together last night to host a cocktail party at Attico Rooftop Lounge in Philadelphia to kick off the start to #REpharmaUSA. A huge thank you to all of our industry friends who stopped by for a wonderful evening of delicious cocktails and great conversation!

CMI Media Group Havas Wolters Kluwer PHMG Fingerpaint Deerfield – Agency of Brand®Initiative
MM+M Haymarket Media US Haymarket Medical Network

Haylo by Haymarket's Louis Naimoli, Director of Programmaticsat down with MM+M's General Manager Stephen Madden, for a s...
02/07/2022

Haylo by Haymarket's Louis Naimoli, Director of Programmatic
sat down with MM+M's General Manager Stephen Madden, for a sponsored podcast discussion on omnichannel marketing, its prevalence in the pharma industry and how Haylo is using the medium to help its clients achieve optimal results and success within their target audiences.

Click here to listen: https://fal.cn/3lsza

Congratulations to all winners and finalists of the 2021 MM+M Awards!It was an evening of inspiration, recognizing all o...
10/13/2021

Congratulations to all winners and finalists of the 2021 MM+M Awards!
It was an evening of inspiration, recognizing all of the winner’s and celebrating creativity and effectiveness in healthcare marketing and communications!

Haymarket Medical Network & Haylo by Haymarket were proud to be
a part of such a wonderful event. Until next year! #mmmawards

#marketing #communications #inspiration

MM+M Haymarket Media US

10/04/2021

Haylo by Haymarket can't wait to see you at MM+M Awards this Thursday 10/7. We have a surprise coming for everyone!

@superlostcoffee

Haylo by Haymarket & MM+M hosted a wonderful evening of delicious food, drinks and great conversation at the Independenc...
09/29/2021

Haylo by Haymarket & MM+M hosted a wonderful evening of delicious food, drinks and great conversation at the Independence Beer Garden last night. Thank you to all our clients who came out to enjoy a fun night with us!

MM+M & Haylo by Haymarket both made a presence at the #DigitalPharmaEast Conference in Philly this week!

Haymarket Medical Network MM+M Haymarket Media US

#thankyou #network #medical #events

"[Contextual Advertising] never got a lot of credit, but now, as the market is kind of evolving back, people are realizi...
09/22/2021

"[Contextual Advertising] never got a lot of credit, but now, as the market is kind of evolving back, people are realizing that this is a very sustainable and very accurate and relevant type of advertising, especially for brands and advertisers that are taking a stand on data privacy." Louis Naimoli, Haylo by Haymarket, for #ConveneCrossover. https://bit.ly/2XmNmmj

Haymarket Medical Network

TODAY @ 12pm! Cut through the confusion and get in shape for a world without third-party cookies. The Convene Crossover ...
09/22/2021

TODAY @ 12pm! Cut through the confusion and get in shape for a world without third-party cookies. The Convene Crossover event will help you digest the implications of a cookieless future and get you ready to take action.

Haylo by Haymarket's Louis Naimoli will be speaking during Panel Session 3: What’s Old is New: The Possibilities of Contextual!

Register now! https://lnkd.in/ecP4Daj3

Haymarket Medical Network

#cookielessfuture #webcast #webinar #future #innovation #event

Haylo Carepath: Data-Driven HCP Media Solution for Any Disease State.Haylo Carepath is powered by Haymarket’s proprietar...
06/30/2021

Haylo Carepath: Data-Driven HCP Media Solution for Any Disease State.

Haylo Carepath is powered by Haymarket’s proprietary database that includes more than 1.5M verified HCPs sourced from our netowrk to provide clients with the most accurate data possible for targeting and reporting. Each Carepath program features a custom built HCP universe of all of the various medical professionals and specialists that see and treat paients within a given disease state. Data can even be filtered by patient volumes, recency, and frequency for hyper-focused segmentation.

To learn more about how your brand can benefit from Haylo Carepath, visit our site below or reach out to [email protected] today!

Expand Your Reach to All HCPs Along The Patient JourneyPharma marketers know that reaching HCPs with ads is like finding...
06/03/2021

Expand Your Reach to All HCPs Along The Patient Journey
Pharma marketers know that reaching HCPs with ads is like finding a needle in a haystack. With only about 1 million active providers in the US, a majority of the focus for brands is to target only their most loyal customers for maximizing ROI. These lists of high-prescribing HCPs, while tactical, leave out a much larger audience of physicians. This is where Haylo Carepath comes in.

Haylo Carepath is a data-focused product that gives brands the ability to reach the entire care team a patient sees along their treatment journey. This includes all HCPs from initial visits, specialist exams, and every referral visit until the prescription is written. With Haylo Carepath, brands can now engage with HCPs at each point in the patient journey to increase awareness, impact referrals, and influence treatment decisions along the way.

Designed for strategic marketers in mind, Haylo Carepath increase both the scalability of campaigns and the tactical alignment of creative messaging. With Carepath, brands can better cater messages to each profession or specialty HCP within its patient journey for maximum relevancy and outcomes. To learn more about how your brand can benefit from Haylo Carepath, visit our site below or reach out to [email protected] today! https://www.haylodata.com/

05/27/2021

This word cloud represents how Havas Media and Haymarket Medical Network Haylo by Haymarket attendees from yesterday's Active Minds workshop session feel when someone validates what you're going through. Wise words to remember as #MHAM comes to a close, #YouAreNotAlone!

Yesterday Haylo by Haymarket & Haymarket Medical Networkpartnered up with Havas to moderate a panel session conversation...
05/26/2021

Yesterday Haylo by Haymarket & Haymarket Medical Network
partnered up with Havas to moderate a panel session conversation to raise awareness, reduce stigma and discuss the intersection of mental health and media.

Moderated by Louis Naimoli, Director of Programmatic Sales, Strategy & Business Development at Haymarket Media Group, this panel dove into how the industry has changed over time with regards to how mental health plays a role in advertising strategy especially over the last year through the pandemic. Louis was joined by Kathleen Tulley VP of Content at Haymarket Media Communications Group and Rich Gagon and Daniel Ryback, Both EVP Client Leaders at Havas Media Group.

We are happy to be a partnering with likeminded companies that are supporting the conversation around mental health!

#MentalHealthAwareness #Media #Mentalhealth

Reinforce Your Pharma Reps’ Outreach With Haylo Rep!Haylo Rep is our custom NPP solution that reinforces rep-delivered m...
05/07/2021

Reinforce Your Pharma Reps’ Outreach With Haylo Rep!

Haylo Rep is our custom NPP solution that reinforces rep-delivered messaging in the form of ads, newsletters, and triggered messages through a CRM integration with the pharma brand. With flexibility on how often data is ingested, Haylo Rep capitalizes on recent interactions between reps and HCPs to help distribute brand messaging in a unique and personalized manner.

Like the other Haylo products, Haymarket’s proprietary database of more than 1.5 million verified HCPs powers Haylo Rep, which we use to deliver campaigns to high-value HCPs directly on their digital devices.

Visit our site to learn more about Haylo and to set up a call with one of our representatives today! https://www.haylodata.com/

05/03/2021

Havas Media Group and Haylo by Haymarket are coming together during Mental Health Month, to advocate and improve the lives of people with mental illness and their community. All month long Havas Media Group employees are volunteering meetings on Givsly with a goal to train 200 professionals on mental health outreach and education. Book a meeting with Havas Media Group today to help ensure anyone who needs help can get access to it. www.givsly.com Haymarket Medical Network

05/03/2021

Join us at MM+M Transform as Haylo by Haymarket presents "What's Next in Ad Tech After Cookies?" Join us for a discussion on what marketers should be considering in their efforts to replace third-party cookie tracking. These panelists will share solutions for reaching your intended audience and how to adapt to changes in customer data regulations. Sponsored by Haylo by Haymarket. Register for FREE now! #MMMTranform #MMM #Medical #Marketing #Pharmaceutical #Healthcare Haymarket Medical Network
https://www.mmm-transform.com?promo=MMMTF_2021_SCL1&tr=true

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the hous...
04/19/2021

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the household level across leading CTV network apps and streaming platforms. With HIPAA-compliant patient audiences and 1st-party HCP specialty segments, Haylo helps eliminate wasted impressions that come with traditional TV advertising buying methods.

Combining Haylo’s healthcare specific audience data with other data like TV viewing metrics, previous commercial exposure, and geographical targeting, brands can segment messaging by markets, viewing habits, and even competitive Rx commercial exposure.

Learn More Here: https://www.haylodata.com/

#HayloCTV #digitaladvertising Haymarket Medical Network
#CTV Haymarket Media US #tvadvertising #connectedtv

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the hous...
04/19/2021

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the household level across leading CTV network apps and streaming platforms. With HIPAA-compliant patient audiences and 1st-party HCP specialty segments, Haylo helps eliminate wasted impressions that come with traditional TV advertising buying methods.

Combining Haylo’s healthcare specific audience data with other data like TV viewing metrics, previous commercial exposure, and geographical targeting, brands can segment messaging by markets, viewing habits, and even competitive Rx commercial exposure.

Learn More Here: https://www.haylodata.com/

#HayloCTV #digitaladvertising Haymarket Medical Network
#CTV Haymarket Media US #tvadvertising #connectedtv

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