Haylo by Haymarket

Haylo by Haymarket 1st Party Data. High-Quality Content. Geo-Based Technology. It All Adds Up to Smarter Marketing.

Operating as usual

Haylo Carepath: Data-Driven HCP Media Solution for Any Disease State.Haylo Carepath is powered by Haymarket’s proprietar...
06/30/2021

Haylo Carepath: Data-Driven HCP Media Solution for Any Disease State.

Haylo Carepath is powered by Haymarket’s proprietary database that includes more than 1.5M verified HCPs sourced from our netowrk to provide clients with the most accurate data possible for targeting and reporting. Each Carepath program features a custom built HCP universe of all of the various medical professionals and specialists that see and treat paients within a given disease state. Data can even be filtered by patient volumes, recency, and frequency for hyper-focused segmentation.

To learn more about how your brand can benefit from Haylo Carepath, visit our site below or reach out to [email protected] today!

Haylo Carepath: Data-Driven HCP Media Solution for Any Disease State.

Haylo Carepath is powered by Haymarket’s proprietary database that includes more than 1.5M verified HCPs sourced from our netowrk to provide clients with the most accurate data possible for targeting and reporting. Each Carepath program features a custom built HCP universe of all of the various medical professionals and specialists that see and treat paients within a given disease state. Data can even be filtered by patient volumes, recency, and frequency for hyper-focused segmentation.

To learn more about how your brand can benefit from Haylo Carepath, visit our site below or reach out to [email protected] today!

Expand Your Reach to All HCPs Along The Patient JourneyPharma marketers know that reaching HCPs with ads is like finding...
06/03/2021

Expand Your Reach to All HCPs Along The Patient Journey
Pharma marketers know that reaching HCPs with ads is like finding a needle in a haystack. With only about 1 million active providers in the US, a majority of the focus for brands is to target only their most loyal customers for maximizing ROI. These lists of high-prescribing HCPs, while tactical, leave out a much larger audience of physicians. This is where Haylo Carepath comes in.

Haylo Carepath is a data-focused product that gives brands the ability to reach the entire care team a patient sees along their treatment journey. This includes all HCPs from initial visits, specialist exams, and every referral visit until the prescription is written. With Haylo Carepath, brands can now engage with HCPs at each point in the patient journey to increase awareness, impact referrals, and influence treatment decisions along the way.

Designed for strategic marketers in mind, Haylo Carepath increase both the scalability of campaigns and the tactical alignment of creative messaging. With Carepath, brands can better cater messages to each profession or specialty HCP within its patient journey for maximum relevancy and outcomes. To learn more about how your brand can benefit from Haylo Carepath, visit our site below or reach out to [email protected] today! https://www.haylodata.com/

Expand Your Reach to All HCPs Along The Patient Journey
Pharma marketers know that reaching HCPs with ads is like finding a needle in a haystack. With only about 1 million active providers in the US, a majority of the focus for brands is to target only their most loyal customers for maximizing ROI. These lists of high-prescribing HCPs, while tactical, leave out a much larger audience of physicians. This is where Haylo Carepath comes in.

Haylo Carepath is a data-focused product that gives brands the ability to reach the entire care team a patient sees along their treatment journey. This includes all HCPs from initial visits, specialist exams, and every referral visit until the prescription is written. With Haylo Carepath, brands can now engage with HCPs at each point in the patient journey to increase awareness, impact referrals, and influence treatment decisions along the way.

Designed for strategic marketers in mind, Haylo Carepath increase both the scalability of campaigns and the tactical alignment of creative messaging. With Carepath, brands can better cater messages to each profession or specialty HCP within its patient journey for maximum relevancy and outcomes. To learn more about how your brand can benefit from Haylo Carepath, visit our site below or reach out to [email protected] today! https://www.haylodata.com/

05/27/2021

This word cloud represents how Havas Media and Haymarket Medical Network Haylo by Haymarket attendees from yesterday's Active Minds workshop session feel when someone validates what you're going through. Wise words to remember as #MHAM comes to a close, #YouAreNotAlone!

Yesterday Haylo by Haymarket & Haymarket Medical Networkpartnered up with Havas to moderate a panel session conversation...
05/26/2021

Yesterday Haylo by Haymarket & Haymarket Medical Network
partnered up with Havas to moderate a panel session conversation to raise awareness, reduce stigma and discuss the intersection of mental health and media.

Moderated by Louis Naimoli, Director of Programmatic Sales, Strategy & Business Development at Haymarket Media Group, this panel dove into how the industry has changed over time with regards to how mental health plays a role in advertising strategy especially over the last year through the pandemic. Louis was joined by Kathleen Tulley VP of Content at Haymarket Media Communications Group and Rich Gagon and Daniel Ryback, Both EVP Client Leaders at Havas Media Group.

We are happy to be a partnering with likeminded companies that are supporting the conversation around mental health!

#MentalHealthAwareness #Media #Mentalhealth

Yesterday Haylo by Haymarket & Haymarket Medical Network
partnered up with Havas to moderate a panel session conversation to raise awareness, reduce stigma and discuss the intersection of mental health and media.

Moderated by Louis Naimoli, Director of Programmatic Sales, Strategy & Business Development at Haymarket Media Group, this panel dove into how the industry has changed over time with regards to how mental health plays a role in advertising strategy especially over the last year through the pandemic. Louis was joined by Kathleen Tulley VP of Content at Haymarket Media Communications Group and Rich Gagon and Daniel Ryback, Both EVP Client Leaders at Havas Media Group.

We are happy to be a partnering with likeminded companies that are supporting the conversation around mental health!

#MentalHealthAwareness #Media #Mentalhealth

Reinforce Your Pharma Reps’ Outreach With Haylo Rep!Haylo Rep is our custom NPP solution that reinforces rep-delivered m...
05/07/2021

Reinforce Your Pharma Reps’ Outreach With Haylo Rep!

Haylo Rep is our custom NPP solution that reinforces rep-delivered messaging in the form of ads, newsletters, and triggered messages through a CRM integration with the pharma brand. With flexibility on how often data is ingested, Haylo Rep capitalizes on recent interactions between reps and HCPs to help distribute brand messaging in a unique and personalized manner.

Like the other Haylo products, Haymarket’s proprietary database of more than 1.5 million verified HCPs powers Haylo Rep, which we use to deliver campaigns to high-value HCPs directly on their digital devices.

Visit our site to learn more about Haylo and to set up a call with one of our representatives today! https://www.haylodata.com/

Reinforce Your Pharma Reps’ Outreach With Haylo Rep!

Haylo Rep is our custom NPP solution that reinforces rep-delivered messaging in the form of ads, newsletters, and triggered messages through a CRM integration with the pharma brand. With flexibility on how often data is ingested, Haylo Rep capitalizes on recent interactions between reps and HCPs to help distribute brand messaging in a unique and personalized manner.

Like the other Haylo products, Haymarket’s proprietary database of more than 1.5 million verified HCPs powers Haylo Rep, which we use to deliver campaigns to high-value HCPs directly on their digital devices.

Visit our site to learn more about Haylo and to set up a call with one of our representatives today! https://www.haylodata.com/

05/03/2021

Havas Media Group and Haylo by Haymarket are coming together during Mental Health Month, to advocate and improve the lives of people with mental illness and their community. All month long Havas Media Group employees are volunteering meetings on Givsly with a goal to train 200 professionals on mental health outreach and education. Book a meeting with Havas Media Group today to help ensure anyone who needs help can get access to it. www.givsly.com Haymarket Medical Network

05/03/2021

Join us at MM+M Transform as Haylo by Haymarket presents "What's Next in Ad Tech After Cookies?" Join us for a discussion on what marketers should be considering in their efforts to replace third-party cookie tracking. These panelists will share solutions for reaching your intended audience and how to adapt to changes in customer data regulations. Sponsored by Haylo by Haymarket. Register for FREE now! #MMMTranform #MMM #Medical #Marketing #Pharmaceutical #Healthcare Haymarket Medical Network
https://www.mmm-transform.com?promo=MMMTF_2021_SCL1&tr=true

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the hous...
04/19/2021

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the household level across leading CTV network apps and streaming platforms. With HIPAA-compliant patient audiences and 1st-party HCP specialty segments, Haylo helps eliminate wasted impressions that come with traditional TV advertising buying methods.

Combining Haylo’s healthcare specific audience data with other data like TV viewing metrics, previous commercial exposure, and geographical targeting, brands can segment messaging by markets, viewing habits, and even competitive Rx commercial exposure.

Learn More Here: https://www.haylodata.com/

#HayloCTV #digitaladvertising Haymarket Medical Network
#CTV Haymarket Media US #tvadvertising #connectedtv

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the household level across leading CTV network apps and streaming platforms. With HIPAA-compliant patient audiences and 1st-party HCP specialty segments, Haylo helps eliminate wasted impressions that come with traditional TV advertising buying methods.

Combining Haylo’s healthcare specific audience data with other data like TV viewing metrics, previous commercial exposure, and geographical targeting, brands can segment messaging by markets, viewing habits, and even competitive Rx commercial exposure.

Learn More Here: https://www.haylodata.com/

#HayloCTV #digitaladvertising Haymarket Medical Network
#CTV Haymarket Media US #tvadvertising #connectedtv

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the hous...
04/19/2021

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the household level across leading CTV network apps and streaming platforms. With HIPAA-compliant patient audiences and 1st-party HCP specialty segments, Haylo helps eliminate wasted impressions that come with traditional TV advertising buying methods.

Combining Haylo’s healthcare specific audience data with other data like TV viewing metrics, previous commercial exposure, and geographical targeting, brands can segment messaging by markets, viewing habits, and even competitive Rx commercial exposure.

Learn More Here: https://www.haylodata.com/

#HayloCTV #digitaladvertising Haymarket Medical Network
#CTV Haymarket Media US #tvadvertising #connectedtv

HayloCTV allows pharma brands to leverage Haymarket's proprietary database to engage with Consumers and HCPs at the household level across leading CTV network apps and streaming platforms. With HIPAA-compliant patient audiences and 1st-party HCP specialty segments, Haylo helps eliminate wasted impressions that come with traditional TV advertising buying methods.

Combining Haylo’s healthcare specific audience data with other data like TV viewing metrics, previous commercial exposure, and geographical targeting, brands can segment messaging by markets, viewing habits, and even competitive Rx commercial exposure.

Learn More Here: https://www.haylodata.com/

#HayloCTV #digitaladvertising Haymarket Medical Network
#CTV Haymarket Media US #tvadvertising #connectedtv

Capture Audience’s Attention Through Premium CTV Networks!HayloCTV brings the power of digital advertising to TV, by lev...
04/02/2021

Capture Audience’s Attention Through Premium CTV Networks!

HayloCTV brings the power of digital advertising to TV, by leveraging precise targeting capabilities to better focus traditional TV media dollars to the households of high-value HCP & consumer audiences. With HayloCTV, advertisers can deliver high-impact video ads on connected TV streaming devices to reach premium healthcare audiences within their favorite streaming apps and platforms like Roku, ABC, and AT&T TV.

- Deliver targeted video ads between :15s -:30s to maximize reach and top-funnel metrics for your brand
- Extend targeting at the household level to reach audiences on their mobile devices after CTV ad exposure
- Engage with your audiences across Premium Networks like NBC, DirectTV Now, and Disney

Learn More Here: https://www.haylodata.com/

Capture Audience’s Attention Through Premium CTV Networks!

HayloCTV brings the power of digital advertising to TV, by leveraging precise targeting capabilities to better focus traditional TV media dollars to the households of high-value HCP & consumer audiences. With HayloCTV, advertisers can deliver high-impact video ads on connected TV streaming devices to reach premium healthcare audiences within their favorite streaming apps and platforms like Roku, ABC, and AT&T TV.

- Deliver targeted video ads between :15s -:30s to maximize reach and top-funnel metrics for your brand
- Extend targeting at the household level to reach audiences on their mobile devices after CTV ad exposure
- Engage with your audiences across Premium Networks like NBC, DirectTV Now, and Disney

Learn More Here: https://www.haylodata.com/

With the #coronavirus pandemic causing major disruption in the healthcare industry, #Haylo equips healthcare marketers w...
03/19/2020

With the #coronavirus pandemic causing major disruption in the healthcare industry, #Haylo equips healthcare marketers with the tools they need to continue providing critical information to #HCPs and the #consumers they treat. Haylo features a collection of digital offerings that when combined create strategic non-personal promotion programs that can mimic pharma reps, replace physical conference targeting, and deliver important point of care messaging across any digital device or physical location. DM us or our Director of Programmatic, @louis_naimoli, to learn more!"

@haymarketmedia

#pharmamarketing #healthcaremarketing #hcp #dtc #covid19 #programmatic

Thank you to everyone who was able to join us for the second Haylo launch event in Philadelphia last week!Our Q&A speake...
03/03/2020

Thank you to everyone who was able to join us for the second Haylo launch event in Philadelphia last week!

Our Q&A speakers @louis_naimoli , Director Programmatic Sales and Business Development, @bestkt Chief Digital Officer & @doreengates7018 , VP/Publisher of MM&M along with Jeffrey Erb of McCann Health.

Our guests were able to learn more about the Haylo by Haymarket product and even walked away with some Haylo merchandise!

For more info contact: @louis_naimoli Director, Programmatic Sales and Business Development or visit HayloData.com.

#Haylodata #HaymarketMedicalNetwork #PharmaMarketers #PharmaMarketing #HealthcareProfessionals #Data #Solutions #Healthcare #Haylo #firstpartydata @ 2nd Story Brewing Co.

Last night we celebrated our official Haylo Launch Happy Hour in New York. We had a blast connecting with clients, enjoy...
01/24/2020

Last night we celebrated our official Haylo Launch Happy Hour in New York. We had a blast connecting with clients, enjoying refreshments, and a fireside chat featuring Stephen Madden, Editor-in-chief of @mmmnewsonline and Katie Barr, Chief Digital Officer of Haymarket!

Thanks to everyone who came to celebrate with us!

#haylo @ PHD Terrace at Dream Midtown

Looking forward to seeing everyone at the Haylo Launch Happy Hour at the Dream Midtown tomorrow! Top shelf liquor, Top s...
01/22/2020

Looking forward to seeing everyone at the Haylo Launch Happy Hour at the Dream Midtown tomorrow! Top shelf liquor, Top shelf partners & top-shelf data topped off with guest speakers Stephen Madden General Manager and editor-in-chief of MM&M, Katie Barr, Chief Digital Officer of Haymarket Media

For more info contact: Louis Anthony Director, Programmatic Sales and Business Development

#firstpartydata #haylo #dataintergrity #HCPs

We are proud to announce the official launch of Haylo, a transformative data offering that connects pharma marketers wit...
12/16/2019

We are proud to announce the official launch of Haylo, a transformative data offering that connects pharma marketers with millions of verified healthcare professionals.

Built on our 30+ years of healthcare expertise and borne out of the need to make sense of the fragmented data in the healthcare advertising space, Haylo transforms disparate data points into actionable solutions, providing pharma marketers the opportunity to strategically engage with their target audience.

The Haylo suite of products features three core offerings: Haylo HCP, Haylo Consumer, and Haylo Rep.

For more information, visit www.HayloData.com

#Haylodata #HaymarketMedia #HaymarketMediaUS #HaymarketMedicalNetwork #PharmaMarketers #PharmaMarketing #HealthcareProfessionals #Data #Solutions #Healthcare #Haylo

Haylo by Haymarket
12/16/2019

Haylo by Haymarket

Address

275 275 7th Ave 10th Fl
New York, NY
100010

Alerts

Be the first to know and let us send you an email when Haylo by Haymarket posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Haylo by Haymarket:

Nearby media companies