Social Lawyers CX

06/20/2025

Meta announced that in the coming months, all videos on Facebook will be shared as reels. When the change takes effect, any video attached to a post will be classified as a reel.

Video and reels metrics will now be consolidated into one reels dashboard.

What’s behind the change? In recent years, Facebook users have shifted more and more of their time to reels content (vs other types of content like news feed and stories). This change feeds more content into the reels stream and will drive more time spent.

What do you think about the change??

06/12/2025

A sampling of the latest social media growth stats:

• Instagram grew by 3.4% from 2024 to 2025 (2 billion monthly active users)
• Threads doubled its user base from 2024 to 2025 (130 million to 320 million)
• TikTok - highest increase in time spent on the platform in 2025
• Bluesky - fourth fastest-growing app by downloads in 2025
• Social media advertising - annual growth rate of 9.38% (projected to reach $276B in 2025)

Despite the fact that more than 5 billion people are already on social media, platforms continue to find ways to grow.

What that means for you: meet clients where they are! Make social media a core part of your marketing strategy for the rest of 2025. Social Lawyers can help.

05/04/2025

If you run ads on Facebook or Instagram, or are considering it, check out these insights from Meta:

✅ AI powered ads perform well
✅ Video consumption continues to grow
✅ Businesses messaging is taking off
✅ Creators drive results for businesses

If you are spending money on ads, every dollar should count.

Boost your business performance on Meta with five tips from our Q1 earnings insights.

04/22/2025

The latest social media stats are out. With 5.17 billion social media users worldwide, there’s a lot to dive into. Key takeaways from the latest numbers:

✅ Instagram is worth investing in. IG is the fastest growing social media platform and 78% of people ages 18-29 use Instagram.

✅ Short-form video performs well. This content types ranks highest for recall and effectiveness.

✅ Influencer marketing spend continues to trend upward. In fact, influencer marketing spending is expected to eclipse social and digital spending for the first time this year.

The best social media strategy is an informed one. It is worth spending some time reviewing the latest data before deciding on your content strategy and spend for the rest of 2025.

04/15/2025

Potential clients don’t just rely on recommendations from friends anymore. They turn to Google, Yelp, Avvo, and social media to vet law firms before making a decision.

In our latest blog, we explore how to ethically make the most of online reviews.

https://bit.ly/43PQmHS

04/14/2025

Instagram is now testing lockable posts - posts that can only be unlocked with a code.

Creators can reveal the secret code through any means they choose - comments, their own website, another post, etc.

There are many ways brands and creators can use this feature and it can promote engagement among more targeted groups of followers.

What do you think of this new feature??

04/06/2025

Key takeaways from the Emplifi social media report:

✅ Phone access matters - 40% of consumers will still pick up the phone to find answers.
✅ Fast responses are key - consumers want prompt, human responses to inquiries.
✅ Consumers are sensitive to bad experiences - 25% of consumers leave after one bad experience. 46% leave after two bad experiences.

Bottom line: you must have infrastructure in place to provide fast, high quality customer service. The report contains many more helpful insights that can help guide your social media strategy.

https://bit.ly/42q8WnF

Some pointers for your social media marketing strategy.

12/17/2024

Tips to capitalize on these 2025 trends:

1 - Embrace and experiment with AI, don’t resist it
2 - Lawyers aren’t exactly known for showing off their personalities. Get ahead of the curve! Share personal stories, funny pictures, or emotional experiences you’ve had with clients.
3 - A smart phone is all you need to create engaging short-form video. Day in the life, behind the scenes, client drama - you already have the content!
4 - Make yourself visible. Don’t forget to use terms and hashtags that are relevant to your practice areas.
5 - Double down on your niche and share your in-depth expertise. It is ok to say no to a wider audience.

If you aren't reevaluating your 2025 social media strategy, you are falling behind! We can help.

11/15/2024

According to the latest report from Pew Research, YouTube and Facebook are the most widely-used online platforms (by far). While usage varies by age group, an astonishing 93% of adults between the ages of 18 and 29 use YouTube.

Facebook comes in second place with a significant lead in the 30+ age group. Instagram ranks third, Pinterest fourth, TikTok fifth, and LinkedIn sixth.

10/25/2024

Law school applications up 26%!

This year’s law school admission cycle is off to a strong start with a 26% increase in the number of people applying for a spot next fall compared with this time last year, while the number of applications sent to schools is up 37%.

10/08/2024

In recent months, Threads users have reported an increase in “rage bait” posts. Rage bait posts deliberately post controversial or divisive topics with the sole aim of generating lots of engagement.

Business Insider conducted a “rage baiting” experiment that seemed to prove the practice is an effective way to build Threads presence. This week, Threads chief Adam Mosseri said that Meta is aware the trend and is working to get it under control.

Have you seen rage bait posts? What are your thoughts?

09/10/2024

Meta recently released a “Reels Performance Playbook.”

Highlights:
Reels should always be entertaining, digestible, and relatable
Incorporate creative elements like audio, filters, and effects
Experiment with editing techniques such as transitions and zoom

The playbook also gives tips on specific types of reels such as listicles, product demos, and Q&As.

Some pointers to help guide your Reels approach.