
07/30/2025
🚨NEW: As Millennials and Gen Z consumers fuel an intentional interest in adopting health and wellness as a lifestyle habit rather than a passing fad, brands and retailers are rushing to cater to their needs.
Just last week, PepsiCo signaled its intent to go full steam ahead into “healthy” sodas when it announced the launch of Pepsi Prebiotic Cola, its first functional cola beverage for the Pepsi brand.
On Wednesday, Walmart announced its plan to become even more competitive with wellness offerings for its shoppers by adding two prominent and buzzy social media brands, Nutrafol(a hair growth supplements brand) and Ritual(a maker of multivitamins and supplements), to its lineup of 50 other wellness brands that it has launched in its stores and online over the past two years.
Both brands are now available on Walmart.com and Ritual products will also roll into stores in the fall.
Read the full story on Bagable.com ⬇️
https://www.bagable.com/p/walmart-nutrafol-ritual-vitamins-wellness
As Millennials and Gen Z consumers fuel an intentional interest in adopting health and wellness as a lifestyle habit rather than a passing fad, brands and retailers are rushing to cater to their needs.