Rosey Media

09/23/2022

Why is it that most CMO's at big companies last an average 18 months? Because once the CEO realizes that hype for money can’t solve their problems, the CMO gets fired.

The problem is that many misunderstand what marketing actually is.

To be clear... Marketing is not just paying for ads, changing the business logo, or building a social media presence. Marketing is not tactics alone.

Marketing is more about product design, customer service, pricing, customer user journey, and UI. Marketing is creating the conditions for a network effect to blossom.

Thing is... most CMO's are not in charge of ANY of those things.

If it touches the market, its marketing.

If you want someone to be in charge of marketing, have them be in charge of all of it.

08/16/2022

Which Are More Effective: Native or Repurposed TikTok Ads?

Which are more effective: Native or Repurposed TikTok ads?
A new study from Magna Media found that both types have their place. The study found that both types of ads drove positive brand favorability up by 8%, purchase intent by 6% and search intent by 7%, but Magna noted that the two types of ads are perceived very differently by consumers and require unique considerations to amplify effectiveness. Read the insights here:
https://www.adweek.com/social-marketing/which-are-more-effective-native-or-repurposed-tiktok-ads/

A new study from Magna Media Trials found that both types have their place.

08/01/2022

How long will this take?
That depends...

- Will the spec change after we begin?
- Are we depending on supplies or inputs from other people?
- Will the budget change?
- Is this work that has been done by anyone before?
- Is this work that has been done by this team before?
- Is finishing it fast more important than doing it well or on budget?
- Do you want to participate in the work (see the part about the spec)?
- What are the incentives of the people working on the project?
- How many different people are involved?
- Are all the people, budgets and assets in place already?
- Who is choosing the tools?

Pathfinding takes longer than path following. Discussions lead to changes in spec. Dependencies always add time.
- Seth Godin

07/25/2022

More comments on a YouTube video = Higher perceived interest levels for YouTube's algorithm = More recommendations from YouTube's platform for viewers of similar videos.

07/14/2022

Skid Row 'Tear It Down' - Official Video - New Album 'The Gang's All Here' Out October 14th

Rosey Media was happy to produce Skid Row's latest video 'Tear it Down'. This was a tricky production, as the band had only 1 day in town to shoot outside... and, we could only tear down the former Davis and Sons Funeral Home in Paterson NJ, once. Directed by the talented George Barnes of Take 2 Productions, and edited by the equally talented Aimee Nuzzo. Thanks to the City of Patterson for allowing us to rock on their streets and tear stuff down! And special thanks to the members of Skid Row who trusted our vision with the song.

https://lnkd.in/eeixWjxU

Skid Row's new single, 'Tear It Down' from the forthcoming album 'The Gang's All Here' - released October 14th 2022. Pre-Order here: https://skidrow.lnk.to/T...

07/07/2022

What is surprising to us is how many brands focus more either on data measurements or media content. It is very clear to us that both Analytics and Content are equally important and interwoven. The content must be analytically driven in order for the marketing to be measurably successful. It has been our experience that brands will not see the full potential digital marketing ROI without the right content. And the only way to measure content is engaging through deep metrics. This Yang Yang graphic really sums up how important relationship between the two are.
- Rosey

06/22/2022

Hard to believe, but we are 6 months into 2022.
Here are a few Social Media Trends we see so far.

1. TikTok is becoming the most important social network for marketing
2. Brands need to spend more ad dollars on smaller networks
3. Shoppers expect to buy any product directly on social media
4. No one wants to talk to brands on the phone...
5. Long-form video is bust, except on YouTube
6. Brands are outsourcing at least some engagement tactics to a Creator/influencer
7. 'Social listening strategy' is a thing

,

05/25/2022

In what might be a peak moment in Rosey Media's history, was a great pleasure to work with Skid Row, producing the band's next set of music videos. Such a cool group of humble rock and rollers. Props to the City of Patterson for allowing us to rock on their streets... More details in the weeks ahead! 

05/05/2022

Talking to attendees at TikTok’s New Fronts in NYC yesterday, it's clear that TikTok is becoming the dominant social media platform. The demographics are getting older… and younger... and bigger with over 1 billion users on the platform. Here is a stat discussed, 'people are consuming a movies worth of content a day on the platform'.

So now that it’s a TikTok world… what is your marketing strategy to deploy TikTok for your brand? We can help. www.roseymedia.com

04/28/2022

What makes digital marketing successful? Digital marketing involves much more than achieving arbitrary metrics and engagement stats. It requires strategy and media content and creativity to turn business objectives into audience action that delivers real results. Rosey Media creates stand out digital marketing because we are passionate storytellers as well as geeky data nerds. Checkout www.roseymedia.com

04/07/2022

Successful digital marketing begins and ends with excellent visual storytelling. Rosey Media's teams create the content we market. Checkout some behind the scenes of the teams hard at it. www.roseymedia.com

02/28/2022

Digital marketing segmentation, personalization, and relevancy are the keys to a successful digital strategy in 2022. The Nichification of the internet is accelerating the fragmentation of digital marketing channels. The challenge: How to plan and execute campaigns in an increasingly fragmented digital world? Community and affinity-based segmentation creates personalized, relevant and more meaningful consumer-brand relationships. Understanding your communities is key. Harness the Nichification of the Internet, we can help! www.roseymedia.com

02/08/2022

Updates to Detailed Targeting | Facebook Business Help Center

In January, Facebook started to remove some Detailed Targeting options from Facebook Ad Manager. This detailed targeting option has allowed marketers to target users based on causes, organizations, health choices, race or ethnicity, political affiliation, religion, or sexual orientation.

In other words, Facebook no longer allows brands to target on most of the attributes brands have depended on to find their customers.

Read the details below. Call Rosey for post-Facebook only strategies.

https://www.facebook.com/business/help/458835214668072

Some Detailed Targeting options are being removed starting January 19, 2022

01/31/2022

Top Funnel? Bottom Funnel? No... Full-Funnel

It used to be that you just needed to spend money on Facebook Ads in order to find leads and build customers. But in 2022, Facebook ads are more of a bottom funnel strategy. Today Digital marketers need a 'Full-Funnel' ad strategy. Read our latest blog post to learn more.

https://roseymedia.com/blog/f/top-funnel-bottom-funnel-no-full-funnel

It used to be that you just needed to spend money on Facebook Ads in order to find leads and build customers. But in 2022, Facebook ads are more of a bottom funnel strategy. Today Digital marketers need a 'Full-Funnel...

01/21/2022

10 Social Media Tips for 2022

Social media has evolved. We’ve said goodbye to simple status updates and hello to selling products and growing digital communities.

If you’ve been feeling a little stuck when it comes to creating your social media marketing plan for 2022, here are 10 tips we think will help streamline your strategy.

https://roseymedia.com/blog/f/10-social-media-tips-for-2022

Social media has evolved. We’ve said goodbye to simple status updates and hello to selling products and growing digital communities. 

01/12/2022

TikTok Matters

In August of 2021, TikTok overtook Facebook, WhatsApp, and Instagram to become the most downloaded app worldwide. In Sept of 2021, TikTok unveiled new shopping features for brands, positioning it to compete with directly with Facebook, Google and the other largest social media companies on e-commerce. So what does all this mean to digital marketers in 2022? Read our latest blog to gain insights.
https://roseymedia.com/blog/f/tiktok-matters

In August of 2021, TikTok overtook Facebook, WhatsApp, and Instagram to become the most downloaded app worldwide. In Sept of 2021, TikTok unveiled new shopping features for brands, positioning it to compete with directly...

01/06/2022

As you consider your marketing plan of attack, we wanted you to know a digital trend worth knowing, LinkedIn is a rising star in the digital space. Over the last 18 months it has continued to show considerable gains in monthly active users. They are also launching new features that are driving better results for businesses and pages. Should you go all in on LinkedIn?

12/21/2021

Live video streaming has become indispensable in 2021. Need data? eMarketer states that streaming increased by 21% globally between Q3 2020 and Q3 2021. Live content will stick around in 2022 as well, and it’s vital for marketers and brands to deploy major live streaming trends if they want to make the most of it. For the last 5 years, we have been delivering live stream capabilities to Fortune 100 companies, selling products and delivering stand out live content. Learn more: www.roseymedia.com

12/15/2021

Live Shopping Though Facebook? Why You Should Care...

Over the last few weeks we have been working with the 'Live Shopping' feature for pages. Now, for those old enough to remember the Home Shopping Network (HSN) on cable... the network did it's best sales when it's hosts were live and interacting with the viewer/customers who called in asked and asked questions and were rewarded by the hosts talking directly with them. Basically that what the folks at FB have created, every brand is able to be its own HSN. Read more here: https://roseymedia.com/blog/f/live-shopping-though-facebook-why-you-should-care

Over the last few months we have been working with the finally deployed, long awaited 'Live Shopping' feature for pages. Now, for those old enough to remember the Home Shopping Network (HSN) on cable... the net...

11/29/2021

Monitoring and Social Media Management | Manage your Brand Online

Need a powerful tool to to monitor the web, listen to their audience? Checkout www.Mention.com. This platform enables brands and agencies to monitor the web, listen to their audience and manage social media.

We suggest that you don’t rely only on Facebook’s tools. This lets you track keywords on all public pages. So you can monitor important terms in your industry. You’ll also get to see the comments on these posts, so you can find out what Facebook users think of them. You then can use this information to craft Facebook content that people actually want to read.

Get the all-in-one tool that lets you listen to your audience, publish outstanding posts and respond to your customers.

11/17/2021

Are you ready for Live shopping on Facebook? We are. The team has been testing the best way to use Commerce Manager to sell products, interact with viewers and gain potential customers using real-time live streams. This is the next way to showcase products in real world settings, putting product details and purchase options front and center. Call Rosey and learn how we support Live shopping on FB. www.roseymedia.com

11/12/2021

Planning your digital marketing strategy for 2022? Great!
What is your advertising thesis? What is the focus and expected ROI of your content marketing... and how much does that cost? How is your email marketing, mobile marketing, paid search, programmatic advertising, reputation marketing and of course search engine optimization going?

Need a POV? Call Rosey.
www.roseymedia.com

11/02/2021

Describing the project and running it are very different things.

We get the structure and communication it takes to create ROI in the long term. We like data... a lot. We are relentless in working to understand the what, why, and how. Learn more: www.roseymedia.com

10/29/2021

Fact- Younger consumers prefer social media. reports that 84% of millennials see user-generated content on a company’s website as the primary influence to what they buy, and in a poll of 1,000 consumers, 60% say they predominantly discover new products on social media, channels that revolve around peer-to-peer communication.

Invest now social media marketing. It's a long term thing.

10/26/2021

Engagement Marketing is a long term thing. Rather than flashing ads, engagement marketing is the use of resourceful content to engage people and create meaningful interactions over time. The hardest part is the 'over time' aspect. This means that every brand is now a media brand... like it or not. There is an everlasting need for new engaging content. Learn how we create and iterate: www.roseymedia.com.

10/13/2021

Social Media As A Behavior

Social media isn’t a platform so much as it is a behavior. Yes, of course, there are platforms, like Facebook and Instagram, that do serve as channels, but more than anything else, Social Media today is an activity in peoples day to day lives that dictates how a business might benefit from its use. Read our latest blog post here: https://roseymedia.com/blog/f/social-media-as-a-behavior

Social media isn’t a platform so much as it is a behavior.

09/30/2021

Rosey on set @ Johnson & Johnson HQ assisting www.take2productions.com livestream an in-depth conversation with the doctors who lead the development of the J&J Covid vaccine. Your company need live streaming programming and technical services? We can help.
Checkout the livestream here: https://www.linkedin.com/video/live/urn:li:ugcPost:6848629931669299200/

09/16/2021

Selling Stories, not Stuff

Storytelling marketing helps consumers understand why they should care, it humanizes one's brand. Read our latest blog on employing video storytelling marketing tactically.

https://roseymedia.com/blog/f/selling-stories-not-stuff

We are all thinking beings who from our earliest years make sense of the world through stories. The stories generate empathy that many times are hard to state in simple terms.

09/02/2021

Intention is Everything

Intention is everything. You know what you want... more qualified leads. But what does your potential qualified lead want? What are their intentions, challenges and needs? Read more here: https://roseymedia.com/blog/f/intention-is-everything

You know what you want... Qualified leads. But what does your potential qualified lead want? What are their intentions, challenges and needs? This is different than targeting around demographics, such as location, titl...

08/26/2021

Let’s face it, digital marketing is complicated. You’re constantly pressured to innovate so you can bring in more revenue and attract better leads for your company or clients. We can help! www.roseymedia.com

08/19/2021

So, what's your story? Stories are universal, conveying meaning and purpose that help us understand ourselves better and find commonality with others. We tell stories with verifiable results to our clients. Checkout www.roseymedia.com to learn more!

08/12/2021

Thinking about how to allocate your digital spend? Where does your audience turn for information? What device do they use? At we start with understanding the viewer's behavior. Learn more at www.roseymedia.com

08/05/2021

68 percent of online experiences start with the use of a search engine. If your brand is not advertising on search, your competitors brand is. We can help! www.roseymedia.com

07/30/2021

The recent privacy updates at Facebook highlight the need to diversify the ad spend on more than one platform. Don't put all your leads in one basket.

07/14/2021

Facebook Users Said No to Tracking. Now Advertisers are Panicking

Facebook Users Said No to Tracking. Now Advertisers are Panicking. Must read from Bloomberg.

Don't panic. Call Rosey.

https://www.bloomberg.com/news/articles/2021-07-14/facebook-fb-advertisers-impacted-by-apple-aapl-privacy-ios-14-changes

People give iOS apps permission to track their behavior just 25% of the time

07/08/2021

Here is a question we get a lot: What exactly is Content Marketing??

With content marketing, you’re focusing on a very specific target audience and delivering valuable, relevant, and compelling information to that viewer over a long period of time to generate brand-awareness and loyalty. This is very different from advertising, where you’re using somebody else’s audience to get your message across and paying for that opportunity. Learn more: www.Roseymedia.com

07/02/2021

Here is a new feature you should know about. Facebook takes dynamic-creative to the next level with "Optimize text to person" feature that will enable them to swap test placement within the ad. To improve performance, the text that you provide may appear as primary text' headline or description. Great idea!

07/01/2021

As of April 2020, TikTok had been downloaded more than two billion times on the Apple App Store and Google Play.
TokTok is also the #1 most downloaded social media app globally.
TikTok took off right when the U.S. went into lockdowns, and that's exactly when the massive increase in downloads and usage begun. Read on how to incorporate TikTok into your brand strategy: https://www.socialmediatoday.com/news/the-us-is-tiktoks-no-1-biggest-fan/602735/