
09/23/2022
Why is it that most CMO's at big companies last an average 18 months? Because once the CEO realizes that hype for money can’t solve their problems, the CMO gets fired.
The problem is that many misunderstand what marketing actually is.
To be clear... Marketing is not just paying for ads, changing the business logo, or building a social media presence. Marketing is not tactics alone.
Marketing is more about product design, customer service, pricing, customer user journey, and UI. Marketing is creating the conditions for a network effect to blossom.
Thing is... most CMO's are not in charge of ANY of those things.
If it touches the market, its marketing.
If you want someone to be in charge of marketing, have them be in charge of all of it.