Rosey Media

09/23/2022

Why is it that most CMO's at big companies last an average 18 months? Because once the CEO realizes that hype for money can’t solve their problems, the CMO gets fired.

The problem is that many misunderstand what marketing actually is.

To be clear... Marketing is not just paying for ads, changing the business logo, or building a social media presence. Marketing is not tactics alone.

Marketing is more about product design, customer service, pricing, customer user journey, and UI. Marketing is creating the conditions for a network effect to blossom.

Thing is... most CMO's are not in charge of ANY of those things.

If it touches the market, its marketing.

If you want someone to be in charge of marketing, have them be in charge of all of it.

08/16/2022

Which are more effective: Native or Repurposed TikTok ads?
A new study from Magna Media found that both types have their place. The study found that both types of ads drove positive brand favorability up by 8%, purchase intent by 6% and search intent by 7%, but Magna noted that the two types of ads are perceived very differently by consumers and require unique considerations to amplify effectiveness. Read the insights here:
https://www.adweek.com/social-marketing/which-are-more-effective-native-or-repurposed-tiktok-ads/

A new study from Magna Media Trials found that both types have their place.

08/01/2022

How long will this take?
That depends...

- Will the spec change after we begin?
- Are we depending on supplies or inputs from other people?
- Will the budget change?
- Is this work that has been done by anyone before?
- Is this work that has been done by this team before?
- Is finishing it fast more important than doing it well or on budget?
- Do you want to participate in the work (see the part about the spec)?
- What are the incentives of the people working on the project?
- How many different people are involved?
- Are all the people, budgets and assets in place already?
- Who is choosing the tools?

Pathfinding takes longer than path following. Discussions lead to changes in spec. Dependencies always add time.
- Seth Godin

07/25/2022

More comments on a YouTube video = Higher perceived interest levels for YouTube's algorithm = More recommendations from YouTube's platform for viewers of similar videos.

07/14/2022

Rosey Media was happy to produce Skid Row's latest video 'Tear it Down'. This was a tricky production, as the band had only 1 day in town to shoot outside... and, we could only tear down the former Davis and Sons Funeral Home in Paterson NJ, once. Directed by the talented George Barnes of Take 2 Productions, and edited by the equally talented Aimee Nuzzo. Thanks to the City of Patterson for allowing us to rock on their streets and tear stuff down! And special thanks to the members of Skid Row who trusted our vision with the song.

https://lnkd.in/eeixWjxU

Skid Row's new single, 'Tear It Down' from the forthcoming album 'The Gang's All Here' - released October 14th 2022. Pre-Order here: https://skidrow.lnk.to/T...

07/07/2022

What is surprising to us is how many brands focus more either on data measurements or media content. It is very clear to us that both Analytics and Content are equally important and interwoven. The content must be analytically driven in order for the marketing to be measurably successful. It has been our experience that brands will not see the full potential digital marketing ROI without the right content. And the only way to measure content is engaging through deep metrics. This Yang Yang graphic really sums up how important relationship between the two are.
- Rosey

06/22/2022

Hard to believe, but we are 6 months into 2022.
Here are a few Social Media Trends we see so far.

1. TikTok is becoming the most important social network for marketing
2. Brands need to spend more ad dollars on smaller networks
3. Shoppers expect to buy any product directly on social media
4. No one wants to talk to brands on the phone...
5. Long-form video is bust, except on YouTube
6. Brands are outsourcing at least some engagement tactics to a Creator/influencer
7. 'Social listening strategy' is a thing

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05/25/2022

In what might be a peak moment in Rosey Media's history, was a great pleasure to work with Skid Row, producing the band's next set of music videos. Such a cool group of humble rock and rollers. Props to the City of Patterson for allowing us to rock on their streets... More details in the weeks ahead! 

05/05/2022

Talking to attendees at TikTok’s New Fronts in NYC yesterday, it's clear that TikTok is becoming the dominant social media platform. The demographics are getting older… and younger... and bigger with over 1 billion users on the platform. Here is a stat discussed, 'people are consuming a movies worth of content a day on the platform'.

So now that it’s a TikTok world… what is your marketing strategy to deploy TikTok for your brand? We can help. www.roseymedia.com

04/28/2022

What makes digital marketing successful? Digital marketing involves much more than achieving arbitrary metrics and engagement stats. It requires strategy and media content and creativity to turn business objectives into audience action that delivers real results. Rosey Media creates stand out digital marketing because we are passionate storytellers as well as geeky data nerds. Checkout www.roseymedia.com

04/07/2022

Successful digital marketing begins and ends with excellent visual storytelling. Rosey Media's teams create the content we market. Checkout some behind the scenes of the teams hard at it. www.roseymedia.com

02/28/2022

Digital marketing segmentation, personalization, and relevancy are the keys to a successful digital strategy in 2022. The Nichification of the internet is accelerating the fragmentation of digital marketing channels. The challenge: How to plan and execute campaigns in an increasingly fragmented digital world? Community and affinity-based segmentation creates personalized, relevant and more meaningful consumer-brand relationships. Understanding your communities is key. Harness the Nichification of the Internet, we can help! www.roseymedia.com

02/08/2022

In January, Facebook started to remove some Detailed Targeting options from Facebook Ad Manager. This detailed targeting option has allowed marketers to target users based on causes, organizations, health choices, race or ethnicity, political affiliation, religion, or sexual orientation.

In other words, Facebook no longer allows brands to target on most of the attributes brands have depended on to find their customers.

Read the details below. Call Rosey for post-Facebook only strategies.

https://www.facebook.com/business/help/458835214668072

Some Detailed Targeting options are being removed starting January 19, 2022

01/31/2022

It used to be that you just needed to spend money on Facebook Ads in order to find leads and build customers. But in 2022, Facebook ads are more of a bottom funnel strategy. Today Digital marketers need a 'Full-Funnel' ad strategy. Read our latest blog post to learn more.

https://roseymedia.com/blog/f/top-funnel-bottom-funnel-no-full-funnel

It used to be that you just needed to spend money on Facebook Ads in order to find leads and build customers. But in 2022, Facebook ads are more of a bottom funnel strategy. Today Digital marketers need a 'Full-Funnel...

01/21/2022

Social media has evolved. We’ve said goodbye to simple status updates and hello to selling products and growing digital communities.

If you’ve been feeling a little stuck when it comes to creating your social media marketing plan for 2022, here are 10 tips we think will help streamline your strategy.

https://roseymedia.com/blog/f/10-social-media-tips-for-2022

Social media has evolved. We’ve said goodbye to simple status updates and hello to selling products and growing digital communities. 

01/12/2022

In August of 2021, TikTok overtook Facebook, WhatsApp, and Instagram to become the most downloaded app worldwide. In Sept of 2021, TikTok unveiled new shopping features for brands, positioning it to compete with directly with Facebook, Google and the other largest social media companies on e-commerce. So what does all this mean to digital marketers in 2022? Read our latest blog to gain insights.
https://roseymedia.com/blog/f/tiktok-matters

In August of 2021, TikTok overtook Facebook, WhatsApp, and Instagram to become the most downloaded app worldwide. In Sept of 2021, TikTok unveiled new shopping features for brands, positioning it to compete with directly...

01/06/2022

As you consider your marketing plan of attack, we wanted you to know a digital trend worth knowing, LinkedIn is a rising star in the digital space. Over the last 18 months it has continued to show considerable gains in monthly active users. They are also launching new features that are driving better results for businesses and pages. Should you go all in on LinkedIn?