Digital marketing segmentation, personalization, and relevancy are the keys to a successful digital strategy in 2022. The Nichification of the internet is accelerating the fragmentation of digital marketing channels. The challenge: How to plan and execute campaigns in an increasingly fragmented digital world? Community and affinity-based segmentation creates personalized, relevant and more meaningful consumer-brand relationships. Understanding your communities is key. Harness the Nichification of the Internet, we can help! www.roseymedia.com
In January, Facebook started to remove some Detailed Targeting options from Facebook Ad Manager. This detailed targeting option has allowed marketers to target users based on causes, organizations, health choices, race or ethnicity, political affiliation, religion, or sexual orientation.
In other words, Facebook no longer allows brands to target on most of the attributes brands have depended on to find their customers.
Read the details below. Call Rosey for post-Facebook only strategies.
Social media has evolved. We’ve said goodbye to simple status updates and hello to selling products and growing digital communities.
If you’ve been feeling a little stuck when it comes to creating your social media marketing plan for 2022, here are 10 tips we think will help streamline your strategy.
In August of 2021, TikTok overtook Facebook, WhatsApp, and Instagram to become the most downloaded app worldwide. In Sept of 2021, TikTok unveiled new shopping features for brands, positioning it to compete with directly with Facebook, Google and the other largest social media companies on e-commerce. So what does all this mean to digital marketers in 2022? Read our latest blog to gain insights.
As you consider your marketing plan of attack, we wanted you to know a digital trend worth knowing, LinkedIn is a rising star in the digital space. Over the last 18 months it has continued to show considerable gains in monthly active users. They are also launching new features that are driving better results for businesses and pages. Should you go all in on LinkedIn?
Live video streaming has become indispensable in 2021. Need data? eMarketer states that streaming increased by 21% globally between Q3 2020 and Q3 2021. Live content will stick around in 2022 as well, and it’s vital for marketers and brands to deploy major live streaming trends if they want to make the most of it. For the last 5 years, we have been delivering live stream capabilities to Fortune 100 companies, selling products and delivering stand out live content. Learn more: www.roseymedia.com
Over the last few weeks we have been working with the 'Live Shopping' feature for pages. Now, for those old enough to remember the Home Shopping Network (HSN) on cable... the network did it's best sales when it's hosts were live and interacting with the viewer/customers who called in asked and asked questions and were rewarded by the hosts talking directly with them. Basically that what the folks at FB have created, every brand is able to be its own HSN. Read more here: https://roseymedia.com/blog/f/live-shopping-though-facebook-why-you-should-care
Need a powerful tool to to monitor the web, listen to their audience? Checkout www.Mention.com.
This platform enables brands and agencies to monitor the web, listen to their audience and manage social media.
We suggest that you don’t rely only on Facebook’s tools. This lets you track keywords on all public pages. So you can monitor important terms in your industry. You’ll also get to see the comments on these posts, so you can find out what Facebook users think of them. You then can use this information to craft Facebook content that people actually want to read.
Are you ready for Live shopping on Facebook? We are. The team has been testing the best way to use Commerce Manager to sell products, interact with viewers and gain potential customers using real-time live streams. This is the next way to showcase products in real world settings, putting product details and purchase options front and center. Call Rosey and learn how we support Live shopping on FB. www.roseymedia.com
Planning your digital marketing strategy for 2022? Great!
What is your advertising thesis? What is the focus and expected ROI of your content marketing... and how much does that cost? How is your email marketing, mobile marketing, paid search, programmatic advertising, reputation marketing and of course search engine optimization going?
Need a POV? Call Rosey.
Describing the project and running it are very different things.
We get the structure and communication it takes to create ROI in the long term. We like data... a lot. We are relentless in working to understand the what, why, and how. Learn more: www.roseymedia.com