WSJ Buy Side

Shopping and money advice you can trust. Separate from The Wall Street Journal newsroom—they are the news side, we are the buy side.

11/27/2025

Shop stand mixers, sheet sets and more of our favorite home buys.

https://www.wsj.com/buyside/shopping-holidays/deals-sales/best-black-friday-home-kitchen-deals?mod=bs_s_feed_fb

11/26/2025

Save on electronics, home goods, shoes and more with our curated list of the hottest deals from top retailers.

https://www.wsj.com/buyside/shopping-holidays/deals-sales/best-black-friday-deals-sales?mod=bs_s_feed_fb

11/25/2025

Get ready for the year’s biggest sales with this tried and true advice.

https://www.wsj.com/buyside/shopping-holidays/deals-sales/black-friday-shopping-tips?mod=bs_s_feed_fb

11/21/2025

We analyzed everything from advisor credentials to fees to portfolio options at some of the larger and more well-known registered investment advisor firms to help you select a firm that could best connect you with a fiduciary financial advisor.

https://www.wsj.com/buyside/personal-finance/financial-advisors/best-financial-advisors?mod=bs_s_feed_fb

11/20/2025

Because you can do better than candy canes for the men, women and kids on your list.

https://www.wsj.com/buyside/gifts/gift-guides/stocking-stuffer-ideas?mod=bs_s_feed_fb

11/19/2025

Save the hassle and waste with one of these fake trees that looks as good as the real thing.

https://www.wsj.com/buyside/home-products-decor/living-room/best-artificial-christmas-tree?mod=bs_s_feed_fb

11/18/2025

The only aspect of these expert suggestions that doesn’t feel indulgent is the cost.

https://www.wsj.com/buyside/gifts/gift-guides/best-gifts-under-100?mod=bs_s_feed_fb

11/17/2025

We analyzed 19 term life insurance companies to find the best options based on cost, coverage and complaints.

https://www.wsj.com/buyside/personal-finance/life-insurance/best-term-life-insurance?mod=bs_s_feed_fb

11/14/2025

Refinancing an auto loan can affect your credit score in several ways, but there are potential benefits as well.

https://www.wsj.com/buyside/personal-finance/auto-loans/does-refinancing-a-car-hurt-your-credit?mod=bs_s_feed_fb

11/13/2025

Why, yes, you can give a stylish gift without blowing your budget.

https://www.wsj.com/buyside/gifts/gift-guides/best-gifts-under-50?mod=bs_s_feed_fb

11/12/2025

Our curated list for the hard-to-buy-for guy has more than a dozen clever items—and not a single tie.

https://www.wsj.com/buyside/gifts/gift-guides/gifts-for-men-who-have-everything?mod=bs_s_feed_fb

11/11/2025

Show up with the present everyone will be sparring over.

https://www.wsj.com/buyside/gifts/gift-guides/white-elephant-gift-ideas?mod=bs_s_feed_fb

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