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MSA Marketing

MSA Marketing A full service agency located in the Hell's Kitchen area of Manhattan. Our client list has included Brother International Corporation, Diageo, Northwell Health, HIP Health Plans, NYU Medical Center and currently includes Orrefors-Kosta Boda, Claddagh Irish Whiskey, MetroPlusHealth and NYC Health+Hospitals.

We’ve represented a wide range of industries including technology, office products, healthcare, food and beverage and publishing, among others. What’s the most impressive thing we can say about ourselves? That’s easy. Our biggest clients have been with us for ten years or more, significantly above the industry average. With a strong specialty in healthcare, MSA has developed a full spectrum of adv

We’ve represented a wide range of industries including technology, office products, healthcare, food and beverage and publishing, among others. What’s the most impressive thing we can say about ourselves? That’s easy. Our biggest clients have been with us for ten years or more, significantly above the industry average. With a strong specialty in healthcare, MSA has developed a full spectrum of adv

Operating as usual

In New York City, over 30 percent of our trash is made up of food waste. At the same time, 1.6 million New Yorkers face ...
09/08/2022
Food for Thought x Threes Brewing Partnership - Food Bank For New York City

In New York City, over 30 percent of our trash is made up of food waste. At the same time, 1.6 million New Yorkers face food insecurity. Every day, food sits in landfills while our neighbors go hungry, a crisis heightened by the rising costs of food, rent, and gas all across our city.
To raise awareness about this important issue, Food Bank is proud to debut “Food For Thought,” a beer crafted in partnership with Threes Brewing in Brooklyn using locally sourced and rescued bread from Runner & Stone bakery. Learn more:

Food Bank partnered with local Brooklyn businesses Threes Brewing and Runner & Stone Bakery to create “Food For Thought,” a beer to fight food waste in NYC.

General Motors predicts the future in this print ad from 1969. Pretty amazing, huh?
09/01/2022

General Motors predicts the future in this print ad from 1969. Pretty amazing, huh?

We love the new A-train wrap of The Boys from Amazon Prime! Think of the possibilities now! A wrapped C train from C Tow...
06/29/2022

We love the new A-train wrap of The Boys from Amazon Prime! Think of the possibilities now! A wrapped C train from C Town Supermarkets. A wrapped 6 from Six the Musical. How about an M&Ms wrap on the M line? What's your idea?

Do you despise that clichéd business jargon that so many people seem to use again and again? So do we! Why can't people ...
06/28/2022

Do you despise that clichéd business jargon that so many people seem to use again and again? So do we! Why can't people just say what they mean? Here's what we have to say:
At MSA Marketing, it's about the work. We work with local businesses and national brands. Whether it's our vast experience with health care or our award-winning work for clients in the beverage industry hospitality, housewares, office products or more, no agency knows the media landscape like we do. Get to know MSA. Even if you have a hard stop.

Was this before Cheez Whiz? Looks delish.
04/25/2022

Was this before Cheez Whiz? Looks delish.

It's a big day here at MSA. Rowen has decided to clean out and organize the condiment drawer. She will work on some gran...
09/02/2021

It's a big day here at MSA. Rowen has decided to clean out and organize the condiment drawer. She will work on some granular analytics with initial consumer insights as soon as the old mayo is thrown out.

Live near Flushing, Queens? You're about to see this colorful campaign all over the place. MetroPlus.org/Flushing
07/29/2021

Live near Flushing, Queens? You're about to see this colorful campaign all over the place. MetroPlus.org/Flushing

Was this really a thing?
02/04/2021

Was this really a thing?

11/18/2020
MetroPlusHealth Gold

We hope that all you great people who work for the City signed up for MetroPlusHealth Gold this Fall!

Don't punish yourself.
08/07/2020

Don't punish yourself.

What exactly is going on here?
08/03/2020

What exactly is going on here?

To celebrate Paul's birthday, we enjoyed Magnolia Cupcakes and Veuve Cliquot. Seen here in addition to the birthday boy ...
07/28/2020

To celebrate Paul's birthday, we enjoyed Magnolia Cupcakes and Veuve Cliquot. Seen here in addition to the birthday boy is MSA Media Negotiator Geraldine Anne Gately.

We're pleased to announce the new dress code at MSA.
07/25/2020

We're pleased to announce the new dress code at MSA.

MMMM. I know what I'm having for dinner tonight.
06/23/2020

MMMM. I know what I'm having for dinner tonight.

What exactly is going on in this ad from 1962?
04/30/2020

What exactly is going on in this ad from 1962?

We at MSA just love 1960's advertising.
02/05/2020

We at MSA just love 1960's advertising.

02/03/2020
WHEREVER YOU ARE

MSA's new commerical for MetroPlus Health Plan has not only been seen on all the major NYC broadcast and cable stations but we've also been spotted by all you cord-cutters via Hulu, YouTube, etc! Wherever you are!

New print ad for client Orrefors Kosta Boda. Coming soon to an in-flight magazine near you!
07/31/2018

New print ad for client Orrefors Kosta Boda. Coming soon to an in-flight magazine near you!

A fun print ad we stumbled on.
11/09/2017

A fun print ad we stumbled on.

MSA's first work for new client Orrefors-Kosta Boda North America. Appearing in in-flight magazines November and Decembe...
10/17/2017

MSA's first work for new client Orrefors-Kosta Boda North America. Appearing in in-flight magazines November and December.

MSA's Summer House opens July 4!
06/29/2017

MSA's Summer House opens July 4!

We're pleased to announce that after trying since before the internet was invented, our new website is now up!
06/21/2016
MSA Marketing

We're pleased to announce that after trying since before the internet was invented, our new website is now up!

05/12/2015
spoiled NYC

Stumbled upon a really funny video that happens to use MetroPlus Subway ads as a backdrop!

"25 Types of New Yorkers You Hate on the Subway" (via youtube.com/user/SimplyYue)

MetroPlus decides to target freelancers and we decide to get a little wacky.
02/18/2015

MetroPlus decides to target freelancers and we decide to get a little wacky.

A public service reminder from MSA.
11/16/2014

A public service reminder from MSA.

10/30/2014
How 1950s Women "Weatherproofed" Their Hair

THROWBACK THURSDAY! Don't you just love Richard Hudnut, girls?

"Curls last until you cut them off." Apparently if users of this product were dissatisfied with the results they'd have to shave their heads. These days you'...

10/06/2014

It was hard to let go, but we thought it was time to say goodbye to our 1980s logo. Retro cool is now over. It's all about color this season.

MSA Marketing's cover photo
10/06/2014

MSA Marketing's cover photo

MSA Marketing
10/06/2014

MSA Marketing

Address

325 W 38th St, Ste 1507
New York, NY
10018

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How is everyone doing, are you back at the studio, or are you working from home...Billy Darman
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