Piano.io

Piano.io The Digital Business Platform Piano is a fast-growing enterprise SaaS company headquartered in New York City. Our award-winning software powers hundreds of leading media websites including GateHouse, Business Insider, Grupo Abril, NBC, Condé Nast, Bloomberg, The Economist, and Hearst — enabling them to analyze user behavior and take action via customized digital experiences to maximize revenue.
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Operating as usual

Over 65% of users disable auto-renew within the first 60 days of their subscription. With the right intent signals and t...
12/16/2020
Get Past the Paywall: Boost Engagement to Reduce Churn

Over 65% of users disable auto-renew within the first 60 days of their subscription.

With the right intent signals and technology to get past the paywall, you can predictively reach high risk churners in an efficient way. Check the blog to learn more. http://bit.ly/3gTrHHL

Get Past the Paywall: Boost Engagement to Reduce Churn Piano Team Share this Article Facebook Twitter Email LinkedIn Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscriptio...

Were you aware that less than 8% of your website visitors will ever be exposed to an offer from you? Which makes knowing...
12/11/2020
Get Past the Paywall: Make The Right Offer The Right Way

Were you aware that less than 8% of your website visitors will ever be exposed to an offer from you? Which makes knowing exactly what type of offer to deliver them to acquire and then retain them paramount.

Without a full view of the customer journey, you cannot get past the paywall to deliver a truly dynamic pricing model. Check the blog to learn more. https://bit.ly/2Ljt1rI

Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

Did you know that 68% of first-time website visitors do not engage with the content? That's why it's crucial to give the...
12/09/2020
Get Past the Paywall: Personalize Engagement to Reach Users

Did you know that 68% of first-time website visitors do not engage with the content? That's why it's crucial to give the 32% who do engage a real reason to do so.

Without the right technology, data, and tools to personalize the entire customer journey you cannot get past the paywall. https://bit.ly/3otbZpq

Get Past the Paywall: Personalize Engagement to Reach Users December 7, 2020 Alexandrea Nied Share this Article Facebook Twitter Email LinkedIn     Reach and engagement capture and retain audiences, but personalization amplifies engagement. Personalization demonstrates to users that you not only u...

Using Piano's data-rich, end-to-end subscription solution, The Daily Memphian achieved their 12-month subscriber goal in...
10/28/2020

Using Piano's data-rich, end-to-end subscription solution, The Daily Memphian achieved their 12-month subscriber goal in only 3 weeks. Currently, their subscription base is 5x above their initial goal...and counting! Read the case study for more details.

Link: https://bit.ly/37uWMPl

We partnered with Digiday to analyze the erosion of third-party cookies, and detail how brands use first- and zero-party...
10/01/2020

We partnered with Digiday to analyze the erosion of third-party cookies, and detail how brands use first- and zero-party data to boost audience engagement and improve subscription revenue.

Interested in learning more? Download the full report and prepare for the post-cookie world. https://hubs.ly/H0xhyLQ0

We are extremely excited that our CEO Trevor Kaufman has received the Best MarTech Company CEO award for 2020. Piano has...
09/23/2020

We are extremely excited that our CEO Trevor Kaufman has received the Best MarTech Company CEO award for 2020. Piano has become a must-have technology for media and publishing businesses, and Trevor's outstanding leadership has empowered tremendous growth for the company.

What makes Trevor such an effective marketing leader is reflected in how he responded to the COVID-19 pandemic. When remote work became necessary, Trevor personally spoke to all 300+ employees in 1:1 meetings. He readily makes himself available to any employee who needs support, leading by example and providing genuine feedback and guidance.

We couldn't be happier for the recognition awarded to Trevor, and we look forward to continuing Piano's journey into 2021 and beyond. Learn more here: https://bit.ly/303zaNf

We're continuing our semester-long series at Piano Academy with the next main event. In this course, we have special gue...
09/22/2020

We're continuing our semester-long series at Piano Academy with the next main event. In this course, we have special guest speakers Benjamin Allison of VaynerMedia and Micahel Horn of Huge discussing how publishers have successfully monetized content and advising global brands on how to do the same.

Save your seat! https://bit.ly/2EmwD9t

Final Countdown! Our first Piano Academy course is WEDNESDAY at 10AM ET! Hear from the CEO of the Daily Memphian on how ...
09/14/2020

Final Countdown! Our first Piano Academy course is WEDNESDAY at 10AM ET! Hear from the CEO of the Daily Memphian on how they started a paid publication from zero, and earned thousands of subscribers in weeks. See you there!

REGISTER: bit.ly/3bkEOiF

Cookie regulations are making it tough for publishers and brands to deliver on their customer and business promises.That...
09/10/2020
Monetizing In A Cookieless World: Piano Secures First Party Tracking With Cookie Extension

Cookie regulations are making it tough for publishers and brands to deliver on their customer and business promises.

That’s why we just released Cookie Extension.

This new capability allows you to set and manage your first-party cookies in a cookie-compliant way. Check out our blog post to learn more.
https://bit.ly/3ifUqqh

Browsers are limiting third-party cookies and cross-site tracking. Piano released Cookie Extension to help you set and manage your first-party cookies

"School's in session! Time for a pop quiz. Determine your subscription IQ with our short quiz. And then pick the best Pi...
09/09/2020

"School's in session! Time for a pop quiz.
Determine your subscription IQ with our short quiz. And then pick the best Piano Academy courses for you.

https://bit.ly/2EJHlqQ"

Introducing Piano Academy: The subscription event of 2020. Our complimentary semester-long series will help you whip up ...
09/03/2020

Introducing Piano Academy: The subscription event of 2020.

Our complimentary semester-long series will help you whip up a winning subscription strategy in weeks. We're kicking things off with Eric Barnes at the Daily Memphian!
https://bit.ly/356Lqjg"

As the oldest newspaper in Western Canada, the Winnipeg Free Press is confident in the quality of the content they offer...
08/27/2020

As the oldest newspaper in Western Canada, the Winnipeg Free Press is confident in the quality of the content they offer — but wanted to personalize their digital experience to better deliver it to users. Piano’s personalized content recommendations and data-driven approach helped them build engagement, triple time on site and boost digital subscriptions by 40%.

Learn more in our new success story.

https://hubs.ly/H0v55v20

When Mediahuis decided to supercharge their advertising with an AI-enabled data platform and create an ad experience on ...
08/26/2020

When Mediahuis decided to supercharge their advertising with an AI-enabled data platform and create an ad experience on par with Facebook and Google, they chose Piano DMP to help. Within a year, they were already up and running — and seeing results.

The outcome: targeted campaigns with 26% higher clickthrough rates and skyrocketing conversion.

Find out more in our latest success story.

https://hubs.ly/H0v51sY0

Austrian daily DER STANDARD knew they wanted to introduce a new digital revenue stream, but also hoped to keep content o...
08/13/2020

Austrian daily DER STANDARD knew they wanted to introduce a new digital revenue stream, but also hoped to keep content open to users who couldn’t pay. With Piano’s help, they launched a donations-based strategy — and saw a 10x increase in voluntary contributions in the first month.

A bonus: thanks to Piano Launch Services, they got the whole thing up and running 75% faster than originally planned!

Find out more in our newest success story.

https://hubs.ly/H0tBRLS0

You want your user experience to be a well-oiled machine. That means you don’t want your users to be overwhelmed by all ...
07/13/2020
Creating Priorities vs. Competing Priorities: Piano’s new feature leaves nothing to chance

You want your user experience to be a well-oiled machine. That means you don’t want your users to be overwhelmed by all of your offers at once — or for them to see competing or conflicting messaging at the same time. Instead, you need a way to prioritize them, so that users only see what you want them to see, when you want them to see it.

That’s where our new feature Action Exclusivity comes in.

Action Exclusivity helps you remove any threat of conflict and stops multiple competing experiences from being targeted to the same person on the same page. The result: operational efficiency and better end user experience performance.

What can publishers and content companies do to expand their digital subscription business? Piano’s Guidebook to the Sub...
07/02/2020
A Guidebook to the Subscriber Journey: 10 Strategic Recommendations

What can publishers and content companies do to expand their digital subscription business? Piano’s Guidebook to the Subscriber Journey explores that question and more. Read our 10 strategic recommendations for optimizing your subscription journey in the newest issue of Traffic, our magazine for data-driven business.

https://hubs.ly/H0s103W0

Drawing from findings gathered from across hundreds of sites, this guidebook to the subscriber journey outlines 10 key recommendations that fuel subscription growth.

The world of streaming services is evolving — and sorting through the individual strategies and business models that def...
06/30/2020

The world of streaming services is evolving — and sorting through the individual strategies and business models that define the streaming landscape is more complicated than ever. M.G. Siegler and Matthew Ball explore the future of TV in the new issue of Traffic, Piano’s magazine for data-driven business.

https://hubs.ly/H0s15Rk0

Predictions show that over 157 million Americans will be managing chronic illnesses this year — many of those preventabl...
06/17/2020

Predictions show that over 157 million Americans will be managing chronic illnesses this year — many of those preventable. A wave of tech startups is looking to address that, bringing a consumer-focused approach to preventative healthcare, and using data to help pave the way. Read our Traffic Vol. 4 cover story today. https://hubs.ly/H0rC8FQ0

We're excited to announce that Piano has been selected to join the World Economic Forum TechPioneers Class of 2020! #tec...
06/16/2020
Piano Awarded as Technology Pioneer by World Economic Forum

We're excited to announce that Piano has been selected to join the World Economic Forum TechPioneers Class of 2020! #techpioneers20 @World Economic Forum. https://hubs.ly/H0rwnHj0

Piano, the leading subscription, data management, and customer experience technology provider, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology Pioneers”.

Piano is proud to announce the release of Volume 4 of Traffic, our magazine for data-driven business. This issue, we exp...
06/09/2020

Piano is proud to announce the release of Volume 4 of Traffic, our magazine for data-driven business. This issue, we explore how tech is reshaping healthcare, the rise of TikTok, 50 newsletters that are bringing email back, best practices for subscription-based media — and more. Start reading online today: https://hubs.ly/H0rhYCd0

Today, we’re announcing Piano Frictionless, a new solution for digital media. By providing web users with one-touch/one-...
01/27/2020
Piano Introduces Piano Frictionless, Unlocking a New “Minipayment” Revenue Stream for Digital Media

Today, we’re announcing Piano Frictionless, a new solution for digital media. By providing web users with one-touch/one-glance access, it creates seamless conversion and opens up a new “minipayment” digital revenue stream — the equivalent to a print newsstand.
https://hubs.ly/H0mLQGf0

Piano, the leading subscription, data management and customer experience technology provider today announces Piano Frictionless, a new revenue solution for digital media.

Even media companies with longstanding subscription strategies hit plateaus — so what can they do to build back momentum...
01/15/2020
Lessons From the Nordics: 5 Ways to Get More Out of Mature Subscription Strategies

Even media companies with longstanding subscription strategies hit plateaus — so what can they do to build back momentum? As one of the most mature regions for digital subscriptions, there might be something they can learn from the Nordics. https://hubs.ly/H0mBsYD0

Media companies across Norway, Sweden, Denmark and Finland were early to adopt digital subscription products and have been perfecting their strategies since.

As of September 14, new online checkout regulations go into effect across the European Economic Area and European Union....
09/13/2019
PSD2 and Strong Customer Authentication: Six Things to Know

As of September 14, new online checkout regulations go into effect across the European Economic Area and European Union. Strong Customer Authentication is now required — find out everything you need to know. https://hubs.ly/H0kLK9T0

Digital businesses across the European Economic Area (EEA) and the European Union (EU) are probably already aware of the new regulations coming into place around online checkout.

Is the metered paywall dying? In anticipation of the Online News Association conference this week, Piano SVP Michael Sil...
09/10/2019
The Future of the Metered Paywall

Is the metered paywall dying? In anticipation of the Online News Association conference this week, Piano SVP Michael Silberman explores the question in his post “The Future of the Metered Paywall” — now live on the conference website. https://hubs.ly/H0kHD9S0

It’s a question that’s taken center stage among digital media providers, and I expect it will come up as part of the panel and hallway discussions at ONA19.

What’s the “magic metric” that will help media companies predict who’s likely to subscribe? It’s more complicated than t...
08/15/2019
Predicting conversion: Mastering the complex variables of user behavior

What’s the “magic metric” that will help media companies predict who’s likely to subscribe? It’s more complicated than that, Piano SVP Michael Silberman explains as he digs into Piano LT[x] findings in his new post on DCN's InContext blog. https://hubs.ly/H0kh2VL0

Which site visitor is most likely to take the action you want and who’s not? And what would you do differently if you knew?

“Commercial experiences in general are becoming more 1:1,” Piano CEO Trevor Kaufman said in a recent interview with writ...
08/08/2019
Making Headlines: Piano LT[x] in the News

“Commercial experiences in general are becoming more 1:1,” Piano CEO Trevor Kaufman said in a recent interview with writer Christine Schmidt. Find out what else he and SVP Strategy Michael Silberman had to say in Nieman Journalism Lab's new article on our LT[x] machine learning framework. https://hubs.ly/H0k992n0

When Piano launched the machine learning framework LT[x], we said we were putting an end to the metered paywall. Now, find out what else LT[x] (for Likelihood To [act]) can do in a new article by NiemanLab — and what we’ve learned since it was released.

In a recent interview with Authority Magazine, Piano CMO Allison Munro  shares life lessons, advice for women looking to...
08/06/2019
Women Leading The AI Industry: “Women need to draw on their own unique strengths, and can’t be afraid to speak up.” with Allison Munro and Tyler Gallagher

In a recent interview with Authority Magazine, Piano CMO Allison Munro shares life lessons, advice for women looking to enter the AI industry and what excites her about the future of tech. Read the full interview here. https://hubs.ly/H0k73hq0

I think many of the rules of engagement for women in tech so far have been motivated by the inequalities they see in the boardroom —…

With the release of Chrome 76 earlier this week, Google has closed the incognito loophole — making it harder to detect u...
08/02/2019
Chrome 76 and the End of the Incognito Loophole

With the release of Chrome 76 earlier this week, Google has closed the incognito loophole — making it harder to detect users trying to access content behind a metered paywall for free. Want to know what to do now? Piano has four tactics to help you keep your content safe. https://hubs.ly/H0k44_40

The latest iteration of Google’s popular web browser will see an end to the “unintended loophole” that made it possible for companies to detect when a visitor was using Chrome’s incognito mode. By fixing the issue, Google has removed a common defense for sites with metered paywalls in place,...

Find out what Piano CEO Trevor Kaufman has to say about Google's changes, and how they contribute to the metered paywall...
07/31/2019
What Chrome’s Incognito changes mean to the metered paywall vs. freemium debate

Find out what Piano CEO Trevor Kaufman has to say about Google's changes, and how they contribute to the metered paywall vs. freemium debate. Read his newest post in International News Media Association - INMA's Satisfying Audiences blog. https://hubs.ly/H0k1KtZ0

Google releases the newest iteration of its Chrome browser today, weakening news brands’ ability to detect users trying to sneak through their paywalls. Is the freemium model the best tool against such continuous technology changes?

Piano is proud to be named a finalist in two categories for Content Marketing Institute's 2019 Content Marketing Awards....
07/25/2019
Piano - Request a copy of Traffic Vol.3

Piano is proud to be named a finalist in two categories for Content Marketing Institute's 2019 Content Marketing Awards. Congratulations to our Traffic Magazine team for placing in the "Technology Publications" and "Best Overall Editorial — Print" categories. Take a look at the newest issue to see it for yourself! https://hubs.ly/H0jZ0YQ0

Explore the data, money and insights that drive digital commerce today. Read Traffic — Piano’s magazine for digital business.

What do you get when you combine Piano ESP and Piano Composer? Cross-platform functionality for companies looking to exp...
07/19/2019
The Cross-Platform Capabilities of Piano

What do you get when you combine Piano ESP and Piano Composer? Cross-platform functionality for companies looking to expand their user offerings and scale their audience, using personalized newsletters and customized content recommendations. Find out more. https://blog.piano.io/cross-platform-capabilities-of-piano?utm_campaign=201902_Product_ESP%20-%20launch&utm_medium=social&utm_source=facebook&utm_term=blog&utm_content=esp-capabilities

Like the extrasensory perception it shares a name with, Piano ESP looks into the future, using machine learning to analyze behavior across email, desktop and mobile to discover individual preferences and recommend the content that users are most likely to click on next. It’s the first artificially...

How did Some Spider Studios’ CAFE Insider membership program achieve a 14.8% user conversion rate during its first three...
07/12/2019
Membership Has Its Perks: How CAFE Insider Reached More Than 15,000 Members During Its First 90 Days

How did Some Spider Studios’ CAFE Insider membership program achieve a 14.8% user conversion rate during its first three months? Find out (as well as what Piano did to help) in our newest case study.
https://hubs.ly/H0jM0960

When Some Spider Studios started searching for an audience engagement and subscription commerce engine, they had all of the makings of a successful membership model ― they just needed the right tool to drive it.

When the non-profit American Association for the Advancement of Science set out to build value around their News from Sc...
07/08/2019
Piano • Science Magazine Case Study

When the non-profit American Association for the Advancement of Science set out to build value around their News from Science brand and get to know their loyal users, they turned to Piano. Find out what came next in our newest case study. http://info.piano.io/case-study-science-magazine?utm_campaign=FY19_ALL_CaseStudies&utm_medium=social&utm_source=facebook&utm_term=case-study&utm_content=science-magazine

Looking to build value and learn more about their users, the American Association for the Advancement of Science (AAAS) implemented a metered paywall at their News from Science brand.

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Piano

Digital businesses choose Piano to orchestrate, measure and optimize their entire customer experience, and drive subscription commerce success. A global company with operations in New York, Philadelphia, Amsterdam, London and worldwide, we offer high-performance cloud-based software solutions and strategic services that empower companies to create end-to-end customized digital experiences for users, restrict and sell access to content online, and analyze user behavior to drive engagement, loyalty and revenue. Our customers including The Economist, Hearst, Business Insider, Le Parisien, Funke Mediengruppe and Grupo Abril, as well as over 1,000 other leading organizations in digital media and business. To learn more about Piano's comprehensive product suite visit piano.io.

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Will AI put an end to the metered paywall? Find out what Piano CEO Trevor Kaufman has to say about the machine learning potential of Piano LT[x] in his new guest post on INMA’s Satisfying Audiences Blog https://www.inma.org/blogs/value-content/post.cfm/has-ai-brought-an-end-to-the-metered-paywall?utm_campaign=2019_INMA_TK_Blogposts&utm_medium=social&utm_source=facebook&utm_term=blog&utm_content=INMA
A big "shout out" to Dana Venino!
HOw do I cancel my on-line subscription to Daytona Beach News Journal?
Do you know, or even care, that the terrible tinypass service that you run that operates NBC Sports Gold is down? Check out their FB page - you guys suck
Is Piano down? I cannot log in to any of my accounts. There is nothing on any of your social media.