Piano.io

Piano.io The Digital Business Platform
Piano is a fast-growing enterprise SaaS company headquartered in New York City. Our award-winning software powers hundreds of leading media websites including GateHouse, Business Insider, Grupo Abril, NBC, Condé Nast, Bloomberg, The Economist, and Hearst — enabling them to analyze user behavior and take action via customized digital experiences to maximize revenue.

Piano is a simple yet powerful service that allows any web publisher to easily accept quick and secure payments for access to any type of content. The Piano platform can process payments as small as two-cents, and doesn't require changing your site's existing structure and layout. Best of all, Piano is amazingly flexible, so web publishers can use it to accept payments in whatever way makes sense for their content and their audience.

When the non-profit American Association for the Advancement of Science set out to build value around their News from Sc...
07/08/2019
Piano • Science Magazine Case Study

When the non-profit American Association for the Advancement of Science set out to build value around their News from Science brand and get to know their loyal users, they turned to Piano. Find out what came next in our newest case study. http://info.piano.io/case-study-science-magazine?utm_campaign=FY19_ALL_CaseStudies&utm_medium=social&utm_source=facebook&utm_term=case-study&utm_content=science-magazine

Looking to build value and learn more about their users, the American Association for the Advancement of Science (AAAS) implemented a metered paywall at their News from Science brand.

Will AI put an end to the metered paywall? Find out what Piano CEO Trevor Kaufman has to say about the machine learning ...
06/24/2019
Has AI brought an end to the metered paywall?

Will AI put an end to the metered paywall? Find out what Piano CEO Trevor Kaufman has to say about the machine learning potential of Piano LT[x] in his new guest post on INMA’s Satisfying Audiences Blog. http://bit.ly/2X3ZNlD

Using a new machine-learning algorithm, news media companies may be able to set a dynamic digital subscription system customised for each user.

Piano.io's cover photo
06/21/2019

Piano.io's cover photo

Piano is growing again! CMO Allison Munro heads up our ninth office worldwide, this time in Toronto. Piano’s new marke...
06/21/2019
Piano Continues Global Growth, Opens New Office in Toronto

Piano is growing again! CMO Allison Munro heads up our ninth office worldwide, this time in Toronto. Piano’s new marketing center of excellence continues Piano’s tradition of hiring a diverse base of top talent around the globe. https://hubs.ly/H0jrknm0

Led by CMO Allison Munro, the New Location Is Attracting Top Female Tech Talent. Piano, the leading subscription management and customer experience technology provider, today announced the opening of a new office in Toronto.

Actionable insights meet membership perks in The Hustle's new offering, Trends. And it’s all powered by Piano. Find ou...
06/17/2019
Piano • The Launch: The Hustle Takes on“Trends” Pt.1

Actionable insights meet membership perks in The Hustle's new offering, Trends. And it’s all powered by Piano. Find out what lead product manager John Dunkel has to say about the company’s newest endeavor — launching today — in a new Piano Q&A. https://hubs.ly/H0jlHQf0

The Hustle newsletter was founded the following year and has since evolved to become largely known for its carefully curated content and distinct voice. Now they’re launching a new premium subscription-based product with a Netflix-style approach that allows them to provide high-quality content at ...

Red Herring has been evaluating the world’s startups and tech companies for over two decades. This year, Piano is prou...
06/12/2019
Piano chosen as a 2019 Red Herring Top 100 North America Winner

Red Herring has been evaluating the world’s startups and tech companies for over two decades. This year, Piano is proud to be part of their Top 100 list for North America. Congratulations to all of the other companies listed! https://hubs.ly/H0jhw2p0

New York, June 12, 2019 — Piano, the leading subscription management and customer experience technology provider, today announced it has been chosen as a winner of Red Herring Top 100 North America 2019, which recognizes the continent’s most exciting and innovative private technology companies. ...

Introducing the personalized paywall. Today, Piano launches LT[x] — or Likelihood to [act] — a new machine learning ...
06/05/2019
Reimagining the Paywall: Piano Launches LT[x]

Introducing the personalized paywall. Today, Piano launches LT[x] — or Likelihood to [act] — a new machine learning framework that promises one-to-one customization at every step of engagement. First up: predict who’s likely to subscribe and who isn’t, for individually targeted paywalls, offers, promotions and guest passes. And that’s just the start. https://hubs.ly/H0j9zn-0

With the launch of Piano LT[x] — a new propensity model that uses machine learning to predict user behavior — the static paywall should get ready to take its last breath. LT[x] (or Likely to [Action]) promises to change how companies interact with users, letting them create targeted revenue oppo...

What are the merits of membership? Katie Vanneck-Smith, co-founder of Tortoise Media, joins Piano SVP of Strategy Michae...
05/29/2019
On the Merits of Membership: Piano and Tortoise Join the Podcast Media Voices

What are the merits of membership? Katie Vanneck-Smith, co-founder of Tortoise Media, joins Piano SVP of Strategy Michael Silberman to discuss exactly that in the newest episode of Media Voices. https://hubs.ly/H0j3-Rt0

Katie Vanneck-Smith, co-founder of Tortoise Media, is putting this hypothesis to the test with the slow-news venture that could potentially change the way people engage with and consume content today. She joined Piano SVP of Strategy Michael Silberman on the podcast Media Voices to discuss the chang...

Like the classic fable, The Tortoise and the Hare, Tortoise’s slow-and-steady news model is leading them to fast succe...
05/23/2019
Betting On Tortoise: What Britain’s Newest Media Group is Doing to Win the Race for Readers

Like the classic fable, The Tortoise and the Hare, Tortoise’s slow-and-steady news model is leading them to fast success. Read more in Volume 3 of Traffic. http://bit.ly/2HP792c

In Aesop’s classic fable, The Tortoise and the Hare, a rabbit’s hubris is matched against a tortoise’s steady confidence — and everybody familiar with the tale knows how that story ends. Still, if forest animals could gamble, there’s no question who they would have bet on when the race beg...

Media Voices
05/23/2019
Media Voices

Media Voices

In this special Conversations episode of Media Voices, Chris is joined by Michael Silberman, SVP of Strategy at Piano.io, and Katie Vanneck Smith, co-founder of slow journalism outlet Tortoise Media. The trio discusses everything from how publishers and partners can model propensity to pay, the difference between membership and subscription strategies, and best practice around user data.
https://voices.media/media-voices-conversations-modelling-subscription-success/

What models are thriving in today’s digital landscape? Explore slow news, subscription boxes, online education and mor...
05/15/2019
Piano - Request a copy of Traffic Vol.3

What models are thriving in today’s digital landscape? Explore slow news, subscription boxes, online education and more with the launch of Volume 3 of Traffic — Piano’s magazine for digital business. Get your free copy today. https://hubs.ly/H0hV62k0

Explore the data, money and insights that drive digital commerce today. Read Traffic — Piano’s magazine for digital business.

What goes into the launch of a new subscription product? TechCrunch Head of Audience Development Travis Bernard recently...
05/09/2019
Piano • The Launch: TechCrunch Offers a Little “Extra” Pt.1

What goes into the launch of a new subscription product? TechCrunch Head of Audience Development Travis Bernard recently sat down for a Piano Q&A to discuss their new Extra Crunch premium subscription-based product. Find out what he had to say about the plan, the product and the platform in The Launch: TechCrunch Offers Something “Extra." https://hubs.ly/H0hPLyt0

Piano spoke to Travis Bernard, TechCrunch’s head of audience development, about Extra Crunch. We began by asking him about how TechCrunch approached planning the new subscription product.

What makes 2000% growth possible? Piano CEO Trevor Kaufman looks at how subscription products really grow — and what m...
05/02/2019
Attention, investment in digital subscriptions results in 2000% growth

What makes 2000% growth possible? Piano CEO Trevor Kaufman looks at how subscription products really grow — and what media companies can do to achieve continued growth in his latest guest post on INMA’s Satisfying Audiences Blog.
https://hubs.ly/H0hH-sK0

News media companies that invest in their subscription businesses don't necessarily plateau because they continue to evolve. In fact, audience research shows just the opposite.

Modern media has changed. With digital advertising dwindling, subscription products are more important than ever. Learn ...
05/01/2019
Piano • Making every offer count

Modern media has changed. With digital advertising dwindling, subscription products are more important than ever. Learn how to get the most from yours with data drawn from Piano’s network of over 1,000 media brands. Read Piano’s new ebook, Making Every Offer Count: Turning Users into Subscribers in a Modern Media Landscape today. https://hubs.ly/H0hH21f0

In today’s competitive media environment, content providers and publishers need to use all of the tools in their toolbox to meet their audience and revenue goals. But many are still not sure how to get it right.

What’s your bite of the apple going to be? Piano’s SVP Strategy, Michael Silberman, looks at the pros and cons of Ap...
04/25/2019
The Advent of Apple News Plus — Great for Business or Too Good to Be True?

What’s your bite of the apple going to be? Piano’s SVP Strategy, Michael Silberman, looks at the pros and cons of Apple News Plus — and what media companies truly have to gain (and lose) from the industry’s newest addition. Explore his insights in The Advent of Apple News Plus — Great for Business or Too Good to Be True?. https://hubs.ly/H0hBQQd0

On March 25, as Apple announced its latest push into media, the Piano team was in Vail, Colorado, attending the annual Digiday Publishing Summit. In rooms filled with publishing executives, conversations naturally started buzzing around the launch of Apple News+.

MarTech Series
04/19/2019

MarTech Series

Trevor Kaufman, CEO, Piano, tells us how he prepares for an AI-centric world as a business leader. http://ow.ly/BbZD30otISN #MarTech #Tech

Learn how Bonnier Corporation offered users a taste of something new with its premium ad-light experience. Download the ...
03/22/2019
Piano Case Study: Bonnier Corporation Offered Users a Taste of Something New with Its Premium Ad-Light Experience

Learn how Bonnier Corporation offered users a taste of something new with its premium ad-light experience. Download the case study here: https://hubs.ly/H0h5-dv0 #casestudy

While the Bonnier team had several ideas on how to accomplish their goals, they opted to first introduce an ad-light experience, available through an annual paid subscription. The new offering would present users with the option of experiencing Bonnier’s content with limited ad exposure.

When Billboard Music Group sought out a solution to help support their online revenue goals, Piano topped the chart. Rea...
03/18/2019
Billboard Music Group Selects Piano to Accelerate Its Digital Growth

When Billboard Music Group sought out a solution to help support their online revenue goals, Piano topped the chart. Read more on our blog -
https://blog.piano.io/billboard-music-group-picks-piano-to-accelerate-its-digital-growth

Billboard Music Group will use Piano’s products to optimize digital offerings, increase its loyal audience, raise conversion rates, and boost online revenues. Billboard Music Group has selected its product suite — the media industry’s leading content monetization platform.

Learn how GolfDigest swings and wins with a new digital model based on premium content using the power of Piano. Read th...
02/06/2019

Learn how GolfDigest swings and wins with a new digital model based on premium content using the power of Piano. Read their story: https://hubs.ly/H0gtkPK0

Piano.io's cover photo
12/04/2018

Piano.io's cover photo

Piano.io
12/04/2018

Piano.io

Subscribe with Google (SwG) is now integrated with Piano! Read more https://hubs.ly/H0fK0KG0 #subscriptions
11/30/2018
Subscribe with Google Now Integrated with Piano

Subscribe with Google (SwG) is now integrated with Piano! Read more https://hubs.ly/H0fK0KG0 #subscriptions

Piano, the leading digital experience and content monetization platform, is pleased to announce its new Subscribe with Google functionality –– the search giant’s set of tools designed to help publishers easily sell subscriptions on the open web.

#Subscriptions and #paywalls are hot topics these days –– and we're here to help. Read about our partnership with Tr...
11/21/2018
Piano teams up with True[x] to combine advertising and paywalls

#Subscriptions and #paywalls are hot topics these days –– and we're here to help. Read about our partnership with TrueX to help publishers with paywalls monetize their non-subscribers through engagement advertising. https://hubs.ly/H0fD3mh0

Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won’t convince every reader, or even the majority of readers, to sign up. Now Piano and True[x] say they’ve found a more effective way to monetize the rest of the audienc…

Piano is thrilled to announce that Allison Munro has joined our team as Chief Marketing Officer! Read more: https://hubs...
11/06/2018

Piano is thrilled to announce that Allison Munro has joined our team as Chief Marketing Officer! Read more: https://hubs.ly/H0fqV8y0

We love a great customer success story! Learn how Inside Philanthropy used Piano's best-in-class solutions to launch a n...
10/16/2018
Inside Philanthropy Shifts Strategy and Grows  Revenue by 58%

We love a great customer success story! Learn how Inside Philanthropy used Piano's best-in-class solutions to launch a new paid content strategy that resulted in 58% revenue growth. Read the full story here https://hubs.ly/H0f8rMk0

#customersuccess #paidcontent #subscriptions

The story of how the partnership between Inside Philanthropy and Piano led to a shift in strategy that resulted in major revenue growth.

Piano is headed to Digiday Publishing Summit in Barcelona! Join us for the session on “How Do Subscriptions Actually W...
10/15/2018

Piano is headed to Digiday Publishing Summit in Barcelona! Join us for the session on “How Do Subscriptions Actually Work?” hosted by Piano’s CEO Trevor Kaufman and learn how you can drive success in digital subscriptions.

#agenda #digidaypublishingsummit #subscriptions

We are proud of our collaboration and partnership with Business Insider. Thank you #DigitalContentNext for another great...
09/26/2018

We are proud of our collaboration and partnership with Business Insider. Thank you #DigitalContentNext for another great event. #subscriptioninnovation

We’re at the International News Media Association - INMA Media Innovation Week in Amsterdam tomorrow and Friday. Drop ...
09/26/2018

We’re at the International News Media Association - INMA Media Innovation Week in Amsterdam tomorrow and Friday. Drop by our booth and grab a copy of Traffic Magazine - it’s full of insights on driving user engagement, loyalty and revenue.

#inmamiw

We are excited to announce Piano for Google AMP! Run metered paywalls, drive newsletter signups and display app download...
09/19/2018
Announcing Piano for Google AMP

We are excited to announce Piano for Google AMP! Run metered paywalls, drive newsletter signups and display app download messages on your AMP pages - easily managed in the Piano platform. For more info, check out our blog https://hubs.ly/H0dRDcx0

Turn AMP from a high-traffic, low-revenue opportunity into an effective channel for engaging your users and capturing new customers with Piano.

We are on a roll! Piano has won the Digiday Technology Award for “Best E-Commerce for Content Platform.” Thank you B...
09/12/2018

We are on a roll! Piano has won the Digiday Technology Award for “Best E-Commerce for Content Platform.” Thank you Business Insider for allowing us to share your success story. For the full story, visit our blog here - https://hubs.ly/H0dMm8Z0

We've made it easier to create, manage and test website user messaging like newsletter signup prompts, registration and ...
09/05/2018
Introducing Templates 2.0: More Powerful, More Flexible

We've made it easier to create, manage and test website user messaging like newsletter signup prompts, registration and paywall notifications, ad-blocker intercepts and more. Visit our blog for more info here https://hubs.ly/H0dGpJc0

The Piano team is excited to announce the launch of Templates 2.0 - a flexible, more modern take on designing and and presenting offers, registration prompts, newsletter signups, and ad-blocker intercepts.

Piano Earns Top 500 Spot on the 2018 Inc. Magazine 5000 List! https://hubs.ly/H0dtp180
08/21/2018
Piano Earns Top 500 Spot on 2018 Inc. 5000 List

Piano Earns Top 500 Spot on the 2018 Inc. Magazine 5000 List! https://hubs.ly/H0dtp180

Piano is excited to announce that we have earned a top spot on the 2018 Inc. 5000 List of the fastest-growing private companies in America - ranking #440 after increasing revenue more than 1,150% from 2014 to 2017.

Piano is headed to the Digiday Hot Topic event in NYC! Join us at tomorrow at 10am for a session on Subscription Data: F...
08/15/2018

Piano is headed to the Digiday Hot Topic event in NYC! Join us at tomorrow at 10am for a session on Subscription Data: From Exposure to Retention led by our SVP of Strategy, Michael Silberman. We look forward to seeing you there.

Piano client #TheLogic has officially launched Canada’s latest tech business site and we’re thrilled to support them...
06/13/2018
Piano Powers Canada's Latest Tech Business Site

Piano client #TheLogic has officially launched Canada’s latest tech business site and we’re thrilled to support them! Read more - https://hubs.ly/H0cCsjW0

Piano helps Canada’s The Logic power new tech business site modeled after the Silicon Valley news site The Information. The site will focus primarily on the innovation economy and its impacts across business, policy, and culture and will offer an initial paywalled offering of 2 stories per week

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