Piano.io

Piano.io The Digital Business Platform
Piano is a fast-growing enterprise SaaS company headquartered in New York City. Our award-winning software powers hundreds of leading media websites including GateHouse, Business Insider, Grupo Abril, NBC, Condé Nast, Bloomberg, The Economist, and Hearst — enabling them to analyze user behavior and take action via customized digital experiences to maximize revenue.
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Piano is a simple yet powerful service that allows any web publisher to easily accept quick and secure payments for access to any type of content. The Piano platform can process payments as small as two-cents, and doesn't require changing your site's existing structure and layout. Best of all, Piano is amazingly flexible, so web publishers can use it to accept payments in whatever way makes sense for their content and their audience.

Today, we’re announcing Piano Frictionless, a new solution for digital media. By providing web users with one-touch/one-...
01/27/2020
Piano Introduces Piano Frictionless, Unlocking a New “Minipayment” Revenue Stream for Digital Media

Today, we’re announcing Piano Frictionless, a new solution for digital media. By providing web users with one-touch/one-glance access, it creates seamless conversion and opens up a new “minipayment” digital revenue stream — the equivalent to a print newsstand.
https://hubs.ly/H0mLQGf0

Piano, the leading subscription, data management and customer experience technology provider today announces Piano Frictionless, a new revenue solution for digital media.

Even media companies with longstanding subscription strategies hit plateaus — so what can they do to build back momentum...
01/15/2020
Lessons From the Nordics: 5 Ways to Get More Out of Mature Subscription Strategies

Even media companies with longstanding subscription strategies hit plateaus — so what can they do to build back momentum? As one of the most mature regions for digital subscriptions, there might be something they can learn from the Nordics. https://hubs.ly/H0mBsYD0

Media companies across Norway, Sweden, Denmark and Finland were early to adopt digital subscription products and have been perfecting their strategies since.

As of September 14, new online checkout regulations go into effect across the European Economic Area and European Union....
09/13/2019
PSD2 and Strong Customer Authentication: Six Things to Know

As of September 14, new online checkout regulations go into effect across the European Economic Area and European Union. Strong Customer Authentication is now required — find out everything you need to know. https://hubs.ly/H0kLK9T0

Digital businesses across the European Economic Area (EEA) and the European Union (EU) are probably already aware of the new regulations coming into place around online checkout.

Is the metered paywall dying? In anticipation of the Online News Association conference this week, Piano SVP Michael Sil...
09/10/2019
The Future of the Metered Paywall

Is the metered paywall dying? In anticipation of the Online News Association conference this week, Piano SVP Michael Silberman explores the question in his post “The Future of the Metered Paywall” — now live on the conference website. https://hubs.ly/H0kHD9S0

It’s a question that’s taken center stage among digital media providers, and I expect it will come up as part of the panel and hallway discussions at ONA19.

What’s the “magic metric” that will help media companies predict who’s likely to subscribe? It’s more complicated than t...
08/15/2019
Predicting conversion: Mastering the complex variables of user behavior

What’s the “magic metric” that will help media companies predict who’s likely to subscribe? It’s more complicated than that, Piano SVP Michael Silberman explains as he digs into Piano LT[x] findings in his new post on DCN's InContext blog. https://hubs.ly/H0kh2VL0

Which site visitor is most likely to take the action you want and who’s not? And what would you do differently if you knew?

“Commercial experiences in general are becoming more 1:1,” Piano CEO Trevor Kaufman said in a recent interview with writ...
08/08/2019
Making Headlines: Piano LT[x] in the News

“Commercial experiences in general are becoming more 1:1,” Piano CEO Trevor Kaufman said in a recent interview with writer Christine Schmidt. Find out what else he and SVP Strategy Michael Silberman had to say in Nieman Journalism Lab's new article on our LT[x] machine learning framework. https://hubs.ly/H0k992n0

When Piano launched the machine learning framework LT[x], we said we were putting an end to the metered paywall. Now, find out what else LT[x] (for Likelihood To [act]) can do in a new article by NiemanLab — and what we’ve learned since it was released.

In a recent interview with Authority Magazine, Piano CMO Allison Munro  shares life lessons, advice for women looking to...
08/06/2019
Women Leading The AI Industry: “Women need to draw on their own unique strengths, and can’t be afraid to speak up.” with Allison Munro and Tyler Gallagher

In a recent interview with Authority Magazine, Piano CMO Allison Munro shares life lessons, advice for women looking to enter the AI industry and what excites her about the future of tech. Read the full interview here. https://hubs.ly/H0k73hq0

I think many of the rules of engagement for women in tech so far have been motivated by the inequalities they see in the boardroom —…

With the release of Chrome 76 earlier this week, Google has closed the incognito loophole — making it harder to detect u...
08/02/2019
Chrome 76 and the End of the Incognito Loophole

With the release of Chrome 76 earlier this week, Google has closed the incognito loophole — making it harder to detect users trying to access content behind a metered paywall for free. Want to know what to do now? Piano has four tactics to help you keep your content safe. https://hubs.ly/H0k44_40

The latest iteration of Google’s popular web browser will see an end to the “unintended loophole” that made it possible for companies to detect when a visitor was using Chrome’s incognito mode. By fixing the issue, Google has removed a common defense for sites with metered paywalls in place,...

Find out what Piano CEO Trevor Kaufman has to say about Google's changes, and how they contribute to the metered paywall...
07/31/2019
What Chrome’s Incognito changes mean to the metered paywall vs. freemium debate

Find out what Piano CEO Trevor Kaufman has to say about Google's changes, and how they contribute to the metered paywall vs. freemium debate. Read his newest post in International News Media Association - INMA's Satisfying Audiences blog. https://hubs.ly/H0k1KtZ0

Google releases the newest iteration of its Chrome browser today, weakening news brands’ ability to detect users trying to sneak through their paywalls. Is the freemium model the best tool against such continuous technology changes?

Piano is proud to be named a finalist in two categories for Content Marketing Institute's 2019 Content Marketing Awards....
07/25/2019
Piano - Request a copy of Traffic Vol.3

Piano is proud to be named a finalist in two categories for Content Marketing Institute's 2019 Content Marketing Awards. Congratulations to our Traffic Magazine team for placing in the "Technology Publications" and "Best Overall Editorial — Print" categories. Take a look at the newest issue to see it for yourself! https://hubs.ly/H0jZ0YQ0

Explore the data, money and insights that drive digital commerce today. Read Traffic — Piano’s magazine for digital business.

What do you get when you combine Piano ESP and Piano Composer? Cross-platform functionality for companies looking to exp...
07/19/2019
The Cross-Platform Capabilities of Piano

What do you get when you combine Piano ESP and Piano Composer? Cross-platform functionality for companies looking to expand their user offerings and scale their audience, using personalized newsletters and customized content recommendations. Find out more. https://blog.piano.io/cross-platform-capabilities-of-piano?utm_campaign=201902_Product_ESP%20-%20launch&utm_medium=social&utm_source=facebook&utm_term=blog&utm_content=esp-capabilities

Like the extrasensory perception it shares a name with, Piano ESP looks into the future, using machine learning to analyze behavior across email, desktop and mobile to discover individual preferences and recommend the content that users are most likely to click on next. It’s the first artificially...

How did Some Spider Studios’ CAFE Insider membership program achieve a 14.8% user conversion rate during its first three...
07/12/2019
Membership Has Its Perks: How CAFE Insider Reached More Than 15,000 Members During Its First 90 Days

How did Some Spider Studios’ CAFE Insider membership program achieve a 14.8% user conversion rate during its first three months? Find out (as well as what Piano did to help) in our newest case study.
https://hubs.ly/H0jM0960

When Some Spider Studios started searching for an audience engagement and subscription commerce engine, they had all of the makings of a successful membership model ― they just needed the right tool to drive it.

When the non-profit American Association for the Advancement of Science set out to build value around their News from Sc...
07/08/2019
Piano • Science Magazine Case Study

When the non-profit American Association for the Advancement of Science set out to build value around their News from Science brand and get to know their loyal users, they turned to Piano. Find out what came next in our newest case study. http://info.piano.io/case-study-science-magazine?utm_campaign=FY19_ALL_CaseStudies&utm_medium=social&utm_source=facebook&utm_term=case-study&utm_content=science-magazine

Looking to build value and learn more about their users, the American Association for the Advancement of Science (AAAS) implemented a metered paywall at their News from Science brand.

Will AI put an end to the metered paywall? Find out what Piano CEO Trevor Kaufman has to say about the machine learning ...
06/24/2019
Has AI brought an end to the metered paywall?

Will AI put an end to the metered paywall? Find out what Piano CEO Trevor Kaufman has to say about the machine learning potential of Piano LT[x] in his new guest post on INMA’s Satisfying Audiences Blog. http://bit.ly/2X3ZNlD

Using a new machine-learning algorithm, news media companies may be able to set a dynamic digital subscription system customised for each user.

Piano.io's cover photo
06/21/2019

Piano.io's cover photo

Piano is growing again! CMO Allison Munro heads up our ninth office worldwide, this time in Toronto. Piano’s new marketi...
06/21/2019
Piano Continues Global Growth, Opens New Office in Toronto

Piano is growing again! CMO Allison Munro heads up our ninth office worldwide, this time in Toronto. Piano’s new marketing center of excellence continues Piano’s tradition of hiring a diverse base of top talent around the globe. https://hubs.ly/H0jrknm0

Led by CMO Allison Munro, the New Location Is Attracting Top Female Tech Talent. Piano, the leading subscription management and customer experience technology provider, today announced the opening of a new office in Toronto.

Actionable insights meet membership perks in The Hustle's new offering, Trends. And it’s all powered by Piano. Find out ...
06/17/2019
Piano • The Launch: The Hustle Takes on“Trends” Pt.1

Actionable insights meet membership perks in The Hustle's new offering, Trends. And it’s all powered by Piano. Find out what lead product manager John Dunkel has to say about the company’s newest endeavor — launching today — in a new Piano Q&A. https://hubs.ly/H0jlHQf0

The Hustle newsletter was founded the following year and has since evolved to become largely known for its carefully curated content and distinct voice. Now they’re launching a new premium subscription-based product with a Netflix-style approach that allows them to provide high-quality content at ...

Red Herring has been evaluating the world’s startups and tech companies for over two decades. This year, Piano is proud ...
06/12/2019
Piano chosen as a 2019 Red Herring Top 100 North America Winner

Red Herring has been evaluating the world’s startups and tech companies for over two decades. This year, Piano is proud to be part of their Top 100 list for North America. Congratulations to all of the other companies listed! https://hubs.ly/H0jhw2p0

New York, June 12, 2019 — Piano, the leading subscription management and customer experience technology provider, today announced it has been chosen as a winner of Red Herring Top 100 North America 2019, which recognizes the continent’s most exciting and innovative private technology companies. ...

Introducing the personalized paywall. Today, Piano launches LT[x] — or Likelihood to [act] — a new machine learning fram...
06/05/2019
Reimagining the Paywall: Piano Launches LT[x]

Introducing the personalized paywall. Today, Piano launches LT[x] — or Likelihood to [act] — a new machine learning framework that promises one-to-one customization at every step of engagement. First up: predict who’s likely to subscribe and who isn’t, for individually targeted paywalls, offers, promotions and guest passes. And that’s just the start. https://hubs.ly/H0j9zn-0

With the launch of Piano LT[x] — a new propensity model that uses machine learning to predict user behavior — the static paywall should get ready to take its last breath. LT[x] (or Likely to [Action]) promises to change how companies interact with users, letting them create targeted revenue oppo...

What are the merits of membership? Katie Vanneck-Smith, co-founder of Tortoise Media, joins Piano SVP of Strategy Michae...
05/29/2019
On the Merits of Membership: Piano and Tortoise Join the Podcast Media Voices

What are the merits of membership? Katie Vanneck-Smith, co-founder of Tortoise Media, joins Piano SVP of Strategy Michael Silberman to discuss exactly that in the newest episode of Media Voices. https://hubs.ly/H0j3-Rt0

Katie Vanneck-Smith, co-founder of Tortoise Media, is putting this hypothesis to the test with the slow-news venture that could potentially change the way people engage with and consume content today. She joined Piano SVP of Strategy Michael Silberman on the podcast Media Voices to discuss the chang...

Like the classic fable, The Tortoise and the Hare, Tortoise’s slow-and-steady news model is leading them to fast success...
05/23/2019
Betting On Tortoise: What Britain’s Newest Media Group is Doing to Win the Race for Readers

Like the classic fable, The Tortoise and the Hare, Tortoise’s slow-and-steady news model is leading them to fast success. Read more in Volume 3 of Traffic. http://bit.ly/2HP792c

In Aesop’s classic fable, The Tortoise and the Hare, a rabbit’s hubris is matched against a tortoise’s steady confidence — and everybody familiar with the tale knows how that story ends. Still, if forest animals could gamble, there’s no question who they would have bet on when the race beg...

Media Voices
05/23/2019
Media Voices

Media Voices

In this special Conversations episode of Media Voices, Chris is joined by Michael Silberman, SVP of Strategy at Piano.io, and Katie Vanneck Smith, co-founder of slow journalism outlet Tortoise Media. The trio discusses everything from how publishers and partners can model propensity to pay, the difference between membership and subscription strategies, and best practice around user data.
https://voices.media/media-voices-conversations-modelling-subscription-success/

What models are thriving in today’s digital landscape? Explore slow news, subscription boxes, online education and more ...
05/15/2019
Piano - Request a copy of Traffic Vol.3

What models are thriving in today’s digital landscape? Explore slow news, subscription boxes, online education and more with the launch of Volume 3 of Traffic — Piano’s magazine for digital business. Get your free copy today. https://hubs.ly/H0hV62k0

Explore the data, money and insights that drive digital commerce today. Read Traffic — Piano’s magazine for digital business.

What goes into the launch of a new subscription product? TechCrunch Head of Audience Development Travis Bernard recently...
05/09/2019
Piano • The Launch: TechCrunch Offers a Little “Extra” Pt.1

What goes into the launch of a new subscription product? TechCrunch Head of Audience Development Travis Bernard recently sat down for a Piano Q&A to discuss their new Extra Crunch premium subscription-based product. Find out what he had to say about the plan, the product and the platform in The Launch: TechCrunch Offers Something “Extra." https://hubs.ly/H0hPLyt0

Piano spoke to Travis Bernard, TechCrunch’s head of audience development, about Extra Crunch. We began by asking him about how TechCrunch approached planning the new subscription product.

What makes 2000% growth possible? Piano CEO Trevor Kaufman looks at how subscription products really grow — and what med...
05/02/2019
Attention, investment in digital subscriptions results in 2000% growth

What makes 2000% growth possible? Piano CEO Trevor Kaufman looks at how subscription products really grow — and what media companies can do to achieve continued growth in his latest guest post on INMA’s Satisfying Audiences Blog.
https://hubs.ly/H0hH-sK0

News media companies that invest in their subscription businesses don't necessarily plateau because they continue to evolve. In fact, audience research shows just the opposite.

Modern media has changed. With digital advertising dwindling, subscription products are more important than ever. Learn ...
05/01/2019
Piano • Making every offer count

Modern media has changed. With digital advertising dwindling, subscription products are more important than ever. Learn how to get the most from yours with data drawn from Piano’s network of over 1,000 media brands. Read Piano’s new ebook, Making Every Offer Count: Turning Users into Subscribers in a Modern Media Landscape today. https://hubs.ly/H0hH21f0

In today’s competitive media environment, content providers and publishers need to use all of the tools in their toolbox to meet their audience and revenue goals. But many are still not sure how to get it right.

What’s your bite of the apple going to be? Piano’s SVP Strategy, Michael Silberman, looks at the pros and cons of Apple ...
04/25/2019
The Advent of Apple News Plus — Great for Business or Too Good to Be True?

What’s your bite of the apple going to be? Piano’s SVP Strategy, Michael Silberman, looks at the pros and cons of Apple News Plus — and what media companies truly have to gain (and lose) from the industry’s newest addition. Explore his insights in The Advent of Apple News Plus — Great for Business or Too Good to Be True?. https://hubs.ly/H0hBQQd0

On March 25, as Apple announced its latest push into media, the Piano team was in Vail, Colorado, attending the annual Digiday Publishing Summit. In rooms filled with publishing executives, conversations naturally started buzzing around the launch of Apple News+.

MarTech Series
04/19/2019

MarTech Series

Trevor Kaufman, CEO, Piano, tells us how he prepares for an AI-centric world as a business leader. http://ow.ly/BbZD30otISN #MarTech #Tech

Learn how Bonnier Corporation offered users a taste of something new with its premium ad-light experience. Download the ...
03/22/2019
Piano Case Study: Bonnier Corporation Offered Users a Taste of Something New with Its Premium Ad-Light Experience

Learn how Bonnier Corporation offered users a taste of something new with its premium ad-light experience. Download the case study here: https://hubs.ly/H0h5-dv0 #casestudy

While the Bonnier team had several ideas on how to accomplish their goals, they opted to first introduce an ad-light experience, available through an annual paid subscription. The new offering would present users with the option of experiencing Bonnier’s content with limited ad exposure.

When Billboard Music Group sought out a solution to help support their online revenue goals, Piano topped the chart. Rea...
03/18/2019
Billboard Music Group Selects Piano to Accelerate Its Digital Growth

When Billboard Music Group sought out a solution to help support their online revenue goals, Piano topped the chart. Read more on our blog -
https://blog.piano.io/billboard-music-group-picks-piano-to-accelerate-its-digital-growth

Billboard Music Group will use Piano’s products to optimize digital offerings, increase its loyal audience, raise conversion rates, and boost online revenues. Billboard Music Group has selected its product suite — the media industry’s leading content monetization platform.

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Digital businesses choose Piano to orchestrate, measure and optimize their entire customer experience, and drive subscription commerce success. A global company with operations in New York, Philadelphia, Amsterdam, London and worldwide, we offer high-performance cloud-based software solutions and strategic services that empower companies to create end-to-end customized digital experiences for users, restrict and sell access to content online, and analyze user behavior to drive engagement, loyalty and revenue. Our customers including The Economist, Hearst, Business Insider, Le Parisien, Funke Mediengruppe and Grupo Abril, as well as over 1,000 other leading organizations in digital media and business. To learn more about Piano's comprehensive product suite visit piano.io.

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Will AI put an end to the metered paywall? Find out what Piano CEO Trevor Kaufman has to say about the machine learning potential of Piano LT[x] in his new guest post on INMA’s Satisfying Audiences Blog https://www.inma.org/blogs/value-content/post.cfm/has-ai-brought-an-end-to-the-metered-paywall?utm_campaign=2019_INMA_TK_Blogposts&utm_medium=social&utm_source=facebook&utm_term=blog&utm_content=INMA
A big "shout out" to Dana Venino!
HOw do I cancel my on-line subscription to Daytona Beach News Journal?
Do you know, or even care, that the terrible tinypass service that you run that operates NBC Sports Gold is down? Check out their FB page - you guys suck
Is Piano down? I cannot log in to any of my accounts. There is nothing on any of your social media.