SLT Consulting, New York, NY (2025)

10/30/2025

For most eCommerce teams, Q4 defines the year — but too often, November arrives with slow sites, last-minute campaigns, and stressed-out teams.

That’s why we created the SLTC Q4 Campaign Readiness Checklist — a quick, strategic audit to pinpoint what’s working, what’s not, and where to focus before the holiday surge.

Inside, you’ll assess:
✅ Campaign calendar + offer strategy
✅ Paid media structure + tracking
✅ Email + SMS segmentation + deliverability
✅ Website speed + CRO
✅ Real-time dashboards + reporting and more

Q4 shouldn’t be about reacting — it should be about optimizing.

Download the checklist now and make sure your team is ready to win the season. 👉 https://hubs.li/Q03QWkws0

💾 Save this post for later when you build your Q4 checklist
🔁 Share it with your network of e-commerce founders or teams
🗣️ Comment: What’s your biggest concern going into Q4? (We’ll respond.)

10/17/2025

💡 At this year’s Marketing Brew Summit, a few soundbites really stuck with us — reminders that sometimes the simplest insights are the most powerful.

The through line? Listen to your audience.

Because the most impactful campaigns aren’t always the most polished — they’re the ones that feel human.

From Duolingo’s fandom-fueled growth to Apothékary’s test-and-learn TikToks, this year’s Summit reinforced what we know to be true: the future of marketing sits squarely at the intersection of performance, speed, soul, and authenticity.

✨ Here are a few takeaways we’re bringing back to our clients:
• Community is your creative strategy
• Boomers deserve your attention, too
• AI should edit, not author
• Belonging is earned, not rented

The pace of marketing isn’t slowing down—but the brands that win? They’re the ones that move fast, and with meaning.

Read more from our team’s Summit insights ➡️
https://hubs.li/Q03P7yfX0

09/26/2025

We’re proud to share that SLT Consulting was named a Runner-Up in the 2025 Meta Agency Awards!

Our work with Betsy & Adam, a brand deeply rooted in legacy and reinvention, earned us the honor of being a Finalist for "Performance Campaign of the Year by a Boutique Agency."

Out of hundreds of submissions across the industry, this recognition means a lot, especially during a year where performance, storytelling, and smart media buying mattered more than ever.

From a full-funnel strategy to platform-native creative and relentless testing, this campaign proves that boutique teams can drive big impact
We’re honored to stand alongside agencies we deeply respect and are grateful to Meta for the recognition.

06/24/2025

At SLTC, Pride isn’t performative, it’s part of our people, our work, and our values. 🌈

We’re proud to be a team that includes LGBTQIA+ creatives, strategists, and marketers, each bringing their full selves to the work they do, and to the brands they help grow.

This month, we’re celebrating Pride by sharing the stories of some of our own. These are the voices behind the work, the passion behind our purpose, and the kind of community we strive to build every day.

And while we’re spotlighting our team, we’re also cheering on the brands doing the work, like our friends at Serve Labs, a skincare brand built with pride at its core.
Here’s to showing up fully, building inclusively, and doing the work year-round. 🌈

05/12/2025

May is AAPI Heritage Month, a time to honor the voices, stories, and leadership shaping our world and our work.

We’re proud to be an agency shaped by diverse perspectives. Our founder and CEO, Sharon Lee Thony, is a second-generation Chinese American and a champion for representation in leadership. On May 14, she’ll speak on the “Identity Isn’t an Equation” panel hosted by Chief, alongside fellow Asian-American leaders including Lisa Angulo Reid of Dear Flor.

But Sharon’s not alone — our team reflects a beautiful range of Asian and Pacific Islander identities, from Korea, China, India, Vietnam, and Samoa. And we’re honored to support clients who carry their heritage into the heart of their brands.

Representation matters — in leadership, in marketing, and in the stories we help tell. This month and always, we celebrate the rich cultural identities that shape who we are and the work we do.

05/09/2025

We’ve always believed that small businesses deserve big support.
At SLTC, we’ve built our model to meet founders where they are, and grow with them. Whether that’s through accessible Fiverr gigs, strategic digital campaigns, or personalized coaching, we’re here to support early-stage brands with big potential.

In honor of Small Business Week, here’s how we’re showing up for entrepreneurs:
• Scalable scopes designed to evolve alongside your business
• Free tools like our PPC audit and downloadable ROAS strategy guide
• Trainings and workshops focused on empowering founders with actionable marketing insights

And if you’re looking for funding opportunities, Verizon is currently offering grants up to $10k to eligible small business owners through their Small Business Digital Ready platform, a free resource we helped to create. Check it out: https://hubs.li/Q03lNPW00

We believe in building together, growing intentionally, and celebrating the wins along the way.

05/05/2025

AI x Shopify: A Game-Changer for E-Commerce Brands

What happens when ChatGPT becomes a shopping channel, not just a tool?

Shopify and OpenAI are testing a new integration that enables in-chat purchases. That means customers could soon discover and buy your product—without ever visiting your site.

For brands using Shopify, this is a massive opportunity. But visibility won’t be automatic. Structured product data, smart SEO, and CRO-focused UX will determine who shows up and sells.

At SLTC, we’re helping our clients stay ahead of the shift.
Explore how this will impact your brand—and what to do next: https://hubs.li/Q03l1R2J0

04/29/2025

We’re proud to welcome Prestige Beverage Group to the SLTC client roster. 🍸

We’ve been tapped to lead organic social media strategy, content planning, and community management for five of their standout brands — including Kinky, Risata, Windsor Canadian Whisky, 2XO, and Il Tramonto.

This partnership brings together:
- Strategic quarterly content plans
- Thoughtful community management
- Multi-brand coordination across social platforms

Our role? To help these brands show up consistently, build community, and drive engagement, while supporting Prestige’s broader portfolio goals.

Managing a portfolio of brands with one strategic partner? That’s where SLTC thrives, and where your brand’s next chapter could begin.

Interested in what this could look like for you? Let’s connect: https://hubs.li/Q03kdXtv0

04/25/2025

Startups often invest heavily in branding, product development, and growth—but many skip a critical step: trademark clearance.

With insights from IP attorney Claire Gibson, this article outlines what early-stage brands need to know to protect their most valuable asset.

From avoiding costly rebrands to increasing long-term valuation, this is essential reading for founders, CMOs, and brand builders.

Discover how to build a trademark strategy that scales, and learn more about SLTC’s Brand Protection Package.

Read the full article on our blog: https://hubs.li/Q03jSVHj0
https://hubs.li/Q03jSVHj0

04/21/2025

Sometimes, what a growing brand needs most isn’t a full-blown agency engagement — it’s a clear, strategic plan to build momentum.

That’s exactly why we created our Fiverr Pro marketing strategy gig. It’s a low-lift, high-impact way to get expert guidance from the SLTC team — no fluff, no long-term commitment. Just a custom roadmap designed to help you launch stronger, align your team, or refocus your marketing efforts.

Since launching, we’ve delivered dozens of strategic plans and earned multiple five-star reviews from brands across beauty, fashion, lifestyle, and beyond.

And yes, if you ever want to grow into a long-term partnership — we’re already here.

Ready to build your foundation? Explore our Fiverr gig: https://hubs.li/Q03j2LGh0

04/14/2025

We’re proud to share that our founder & CEO, Sharon Lee Thony, will be the keynote speaker at this year’s WE Master Leadership Conference: MarketHER — a powerful summit designed to support and uplift women entrepreneurs.
📍 Brooklyn Public Library
🗓 Friday, April 25 | 1–5PM ET

Sharon’s keynote, Strategic Marketing for Maximum Impact, will explore what it really means to scale with clarity, stay rooted in your values, and build a brand that lasts. No jargon, no buzzwords — just real insights from a founder who’s been in the trenches.

If you're building something meaningful — whether it's a business, a brand, or your next chapter as a leader — you belong in this room.

🎟 Register here (free): https://hubs.li/Q03hcLhr0

04/09/2025

We’re honored to be named a Webby Awards Honoree in the Advertising, Media & PR - Best Growth Strategy category for our work with Gelato Pique USA, a Japanese fashion brand known for its cozy, elevated loungewear.

For the launch of their limited-edition Polar Bear Collection, our team was brought in to lead U.S. market growth with a data-backed, creatively bold paid media campaign.

This work is a true reflection of our approach at SLTC — performance-driven, collaborative, and always grounded in our client’s goals. Congratulations to our team and partners who made this launch a standout success.

SLT Consulting

10/30/2025

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