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With global trade conditions fluctuating and uncertainty continuing to disrupt the flooring supply chain, it’s unclear w...
08/15/2025

With global trade conditions fluctuating and uncertainty continuing to disrupt the flooring supply chain, it’s unclear what the long-term impact, particularly for hard surface products, will be. Mohawk Flooring is confronting that uncertainty by positioning its American-made lines — under its RevWood, PureTech and Pergo Elements brands — as stable, strategic alternatives in a suddenly precarious global supply chain environment. Read more about Mohawk's domestic products here: https://bit.ly/414luRN

Quick-Step is introducing a new wave of domestically-made laminate products designed to simplify the shopping experience...
08/15/2025

Quick-Step is introducing a new wave of domestically-made laminate products designed to simplify the shopping experience while offering beautiful, high-performance floors.

“The Quick-Step brand is one that we have had in the market for many years,” explained David Moore, vice president of product management at Mohawk Flooring. “We really felt like it was time to establish an identity for the Quick-Step brand and the NatureTEK line that connects with consumers.”

Learn about 'Quick-Step's New Laminate Launches' here: https://bit.ly/4744uPv

One of the flooring industry's longest — and proudest — standing trends is domestic manufacturing, from the early days o...
08/14/2025

One of the flooring industry's longest — and proudest — standing trends is domestic manufacturing, from the early days of tufted carpet to today's digital printing capabilities. Even with the tariff issue in flux and changing frequently, the unpredictability has fueled the trend. From economic reasoning to consumer interest, 🇺🇸 is the trend that doesn't seem to be dying down anytime soon.

Read more in "US-Made Flooring Soars" here: https://bit.ly/4oAZxE3

Pictured: MSI's Calacatta Miraggio Lusso is made domestically.

Shaw Floors' luxury vinyl plank (LVP) line offers a powerful combination of performance, versatility and elevated design...
08/14/2025

Shaw Floors' luxury vinyl plank (LVP) line offers a powerful combination of performance, versatility and elevated design — backed by one of the most comprehensive portfolios in the industry.

According to Natalie Cady, hard surface product director at Shaw Floors, “What truly sets us apart is the breadth of our offering. We have innovative solutions for virtually every price point and design preference.”

Read 'Luxury Vinyl for a Limitless Lifestyle' here: https://bit.ly/4fASCX6

MP Global Products is committed to manufacturing a wide range of sustainable and high-quality, American-made underlament...
08/14/2025

MP Global Products is committed to manufacturing a wide range of sustainable and high-quality, American-made underlament and carpet cushion products, among others.

Deanna Summers, marketing director, explained this helps MP Global offer stable pricing and a dependable supply, even when global markets are uncertain. Indeed, a crucial benefit to making its products here is supply chain reliability while also avoiding shipping disruptions, global tensions, tariffs and other port delays.

Read 'Reliability in Real Time' here: https://bit.ly/411AcsQ

Shaw Floors' luxury vinyl plank (LVP) line offers a powerful combination of performance, versatility and elevated design...
08/13/2025

Shaw Floors' luxury vinyl plank (LVP) line offers a powerful combination of performance, versatility and elevated design — backed by one of the most comprehensive portfolios in the industry. While durability and water resistance are key features of LVP, Shaw Floors’ top differentiator is its relentless focus on innovation. 🪵

Read more about Shaw's LVP line in "Luxury Vinyl for a Limitless Lifestyle" here: https://bit.ly/4fASCX6

Engineered Floors announced the appointment of Trey Thames as vice president of residential sales. In this role, Thames ...
08/13/2025

Engineered Floors announced the appointment of Trey Thames as vice president of residential sales. In this role, Thames will be responsible for leading the direct sales side of the company's residential business. He will report directly to Will Young, Senior VP - residential sales.

Trey Thames brings a robust background in marketing, product management and field sales leadership to his new position. Trey has a proven ability to grow brands and build high-performing teams, and he is expected to be a key driver of growth and support for the residential sales team at Engineered Floors. See the full announcement here: https://bit.ly/416PeNX

Tile’s fundamental qualities make it one of the most sustainable options available on the market, according to suppliers...
08/12/2025

Tile’s fundamental qualities make it one of the most sustainable options available on the market, according to suppliers. To communicate this Crossville, Inc., part of AHF Products, focuses on the timelessness of the product. Inspired by the timeless allure of oak and enhanced with a subtle wood grain texture, this collection’s warm, earthy sophistication adds a calming sense of harmony and connection to any home.

In today's tumultuous business environment, the more variables in the production process that can be controlled close to...
08/12/2025

In today's tumultuous business environment, the more variables in the production process that can be controlled close to home, the more advantageous it is. In the case of making luxury vinyl tile (LVT) flooring, this includes procuring the films for printing.

Schattdecor Group is aiming to bridge this gap by bringing its German ingenuity to the U.S. flooring market with its domestic printing facility here in Missouri. Founded 40 years ago in Germany, Schattdecor makes decorative printing surfaces for a variety of applications, from flooring to furniture. The company employs more than 3,000 people at 16 locations around the world. Read 'German Know-How in the US' here: https://bit.ly/4mdE9mw

QEP Co Inc is going all in on its investment in U.S. manufacturing. The company recently unveiled its next generation Ro...
08/12/2025

QEP Co Inc is going all in on its investment in U.S. manufacturing. The company recently unveiled its next generation Roberts Consolidated Industries, Inc. adhesive manufacturing plant, part of the company's 130,000 square foot facility. The plant's machinery and infrastructure enables the company to double production of adhesives from the previous 18,000 gallons per day to an 18,000 gallons per single shift. The investment also increases Q.E.P.'s capabilities with polymer formulations, allowing for greater innovation in the flooring industry. https://bit.ly/4mdE9mw

"Today, there is a distinct eye on U.S. manufacturing output. The outlook is positive as forecasts predict a more than 4...
08/11/2025

"Today, there is a distinct eye on U.S. manufacturing output. The outlook is positive as forecasts predict a more than 4 percent increase in U.S. output this year. Growth is a result of adopting and adapting to new technology and automation as well as the move to reshore production due to economic and political challenges. But there are indeed challenges from workforce to increased costs of raw materials and a complicated supply chain."

Read Amy Rush-Imber's 'Embracing Our Home' on the FCW website: https://bit.ly/46SjYpx

The flooring industry has a long, proud tradition in domestic manufacturing, from the early days of tufted carpet to tod...
08/11/2025

The flooring industry has a long, proud tradition in domestic manufacturing, from the early days of tufted carpet to today's digital printing capabilities. In the current turbulent economy — exacerbated by tariff uncertainty, geopolitical upheaval and ongoing supply chain challenges — U.S. production is becoming more important to the flooring business. Explore how 'U.S.-Made Flooring Soars' – https://bit.ly/3HpzY8a

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