10/31/2014
When the bosses are away, the staff will play! Happy Halloween from the ladies of Plenty!
PlentyNYC
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336 West 37th Street, Suite 800, New York, NY 10018 http://www.plentynyc.com Plenty is a creative studio. We develop innovative design, technology, and entertainment content to drive brand engagement across numerous digital platforms, including websites, social media, animation, live production, gaming, and mobile content.
Plenty’s work has won or been nominated for numerous awards, including an Emmy, an independent Spirit Award, and many Webbys and W3s. Our team of writers, thinkers, builders and artists consistently strive for new ideas pushing the boundaries of technology. Our clients not only gain access to a talented group of professionals who provide a unique combination of strategic consulting and creative services, they also tap into a wealth of industry experience. Our interactive design and innovative video teams have created successful programs that build traffic, engage users, grow communities and deepen relationships between our clients’ brands and their target demographics. Over the years, clients such as Nine West, Subway Restaurants, Vogue, American Heart Association, Staples, Maybelline, NHL and GlaxoSmithKline have turned to Plenty for innovative technology based solutions that build brands, educate and entertain consumers, and establish long-term relationships with customers. At Plenty, we focus on developing integrated, measurable, and cost effective solutions that enable our clients to achieve their business objectives.
Operating as usual
10/17/2014
Our team member Anne Paas directs an interview as Mike, from Manhattan, tells Michael Che about his paper towel needs. Apparently, guacamole, chips, and nail polish make for a big #NYTough mess! Check out Mike’s interview here: https://www.youtube.com/watch?v=45nRXvUerns
10/15/2014
Enjoy some stills from our work on P&G's #NYTough campaign!
Enjoy some stills from our work on P&G's #NYTough campaign!
07/30/2014
Eric Stonestreet Keeps It Clean When Mom Comes to Visit | Presented by Swiffer
Ever try cleaning up after a 5'4" raccoon? Yeah...we've all had house guests like that.
This was a fun spot we produced with Eric Stonestreet for #Swiffer. We really love how it turned out!
When Eric Stonestreet's mom comes to visit him in LA, things can get a little messy. Watch Eric and his mom tell their cleaning story. Be sure to follow @Swi...
06/26/2014
Making stop motion magic in the studio this week!
06/11/2014
Pasta Flyer: Italian Cuisine, Japanese Style (&Gluten Free!)
An adorable Italian grandmother? Check.
Aliens? Check.
Delicious, healthy pasta prepared in a flash? Check.
The Kickstarter for Chef Mark Ladner's new project - Pasta Flyer - has it all! We had a ton of fun producing the video for this project. Check it out!
A nourishing, gluten-free pasta bowl that takes the warmth of Grandma’s cooking into a family-friendly, ramen-shop setting.
05/30/2014
Mark Ladner May Be Kickstarting a Gluten-Free Pasta Spot
Building buzz around our upcoming project with Artisan Production House. More to come soon!
Rumor has it that Del Posto chef Mark Ladner will launch a Kickstarter later this month for a new quick-service gluten-free pasta restaurant called Pasta Flyer. There aren't many...
05/27/2014
Scouting for today's interview with Mark Thompson, CEO of NYTimes, about the future of media. Big questions, people!
05/21/2014
YUM. Great day filming with Artisan Production House at the home of the utterly regal Deepa Thomas in SF for her new book, Deepa's Secrets. Footage looks amazing! Go #danadolly!
05/19/2014
Kicking off our summer production with NYC sport street series #weareroyalty... Drumlines, Double Dutch and more! Stay tuned.
05/15/2014
Working on a fun project with Artisan Production House and chef Mark Ladner! Can't wait to share this one with all of you!
12/12/2013
Awkward family photo 2013!
10/24/2013
Incredible rescue footage coming for our new episode of #QuantumHeroes. Great, emotional shoot last week for this story of absolute heroism and never-quit. Can't wait to share!
10/07/2013
Nyad #SwimforRelief | Fundraising Event on Crowdrise
Endurance phenom #DianaNyad returns tomorrow to benefit Sandy relief by swimming 48 hours straight in NYC. We wrote and produced this piece for her and P&G to support this amazing effort. Good luck Diana!
48 Hour Swim for Hurricane Sandy Recovery via AmeriCaresTo mark the one-year anniversary of Hurricane Sandy, long-distance swimmer Diana Nyad - fresh off her landmark swim from Cuba to Florida - helps power disaster recovery efforts through a 48-hour test of mental, physical and emotional endurance:...
09/25/2013
Plenty wins six 2013 Telly Awards - congratulations to Adam Ansorge, John Kim, and Collin Kornfeind on their great work. #10000Degrees, #RachelRoy, #TrustYourPower.
08/16/2013
Duracell and Tim McGraw Highlight First Responders in New Campaign
Quantum #Heroes, our new series with Tim McGraw, premiered yesterday with coverage on CNN, Mashable, The Huffington Post, AOL Mail, Sports Illustrated | SI.com, and many others. Congratulations to the entire team on a great launch! #MyQuantumHero #timmcgraw #cnn,#mashable, #huffpost, #aol, #sportsillustrated, #video, #work
Duracell is teaming up with Tim McGraw to donate a million batteries to first responders across North America as a way to celebrate the launch of its new Duracell Quantum batter...
07/09/2013
Starting work on an exciting new First Responder series with Duracell. Stay tuned.
07/03/2013
flik
We teamed up with the creators of flik to fully redesign their awesome iPhone app, give them a fresh new home on the web; as well as bring it all to life in a promo video that we're pretty proud of!
flik lets you post 8-second videos of your favorite things at home and share them with your friends. Check it out here!
#design #iOS #apps #web #flikapp #video
window shop thru your friends lives
06/20/2013
Digitalent
06/19/2013
P&G's largest consumer event in its 175 year history is here! We're thrilled to be working with P&G and Citizen Paine to tell the story of this massive consumer giveaway - with a dozen cameras and a crew of 40, we're capturing all kinds of amazing visuals since it all began at midnight last night. Look for P&G's Everyday Effect all over the city today and get involved! #EverydayEffect
http://finance.yahoo.com/news/procter-gamble-launches-largest-consumer-103000730.html
06/13/2013
Recently we returned from Ukraine, where we accompanied Eric Rosenthal, head of Disability Rights International, as he documented abuses at institutions for the mentally disabled. This year, Eric won the prestigious Charles Bronfman Prize, an honor given to a social issues leader whose work connects with core Jewish values. We were thrilled to be asked by the Prize to tell Eric's story. http://www.thecharlesbronfmanprize.com/press-release-2013
Recently we returned from Ukraine, where we accompanied Eric Rosenthal, head of Disability Rights International, as he documented abuses at institutions for the mentally disabled. This year, Eric won the prestigious Charles Bronfman Prize, an honor given to a social issues leader whose work connects with core Jewish values. We were thrilled to be asked by the Prize to tell Eric's story. http://www.thecharlesbronfmanprize.com/press-release-2013
04/02/2013
We just finished developing The Life a new digital magazine giving an inside look at Rachel Roy's faves, trends and beauty advice. Check out the videos we created for RR/TV as well. http://www.rachelroy.com/Rachel-Roy/THE_LIFE,default,pg.html
03/28/2013
Photos from a new project about the real life drama of Texas high school football. Focus is on the coaches and players from Lancaster High School, who lost in the finals of the Texas state championship last year.
Photos from a new project about the real life drama of Texas high school football. Focus is on the coaches and players from Lancaster High School, who lost in the finals of the Texas state championship last year.
03/21/2013
Christina Milian, Adrienne Bailon and Others Celebrate 'Skirts Only' Fashion Show
Great night at Proctor & Gamble's Orgullosa Board of Faldas event. We livestreamed it HD with a multi-camera set-up that fed into the custom Facebook tab we built for them. Amazing response - including Extra! picking up our overnight edit!
Celebrities Christina Milian and Adrienne Bailon attended the "Skirts Only" fashion show in NYC hosted by Procter & Gamble's Orgullosa program -- an initiative created to celebrate, empower and fuel Latina accomplishments and dreams.
03/19/2013
Preliminary sketches and frame-by-frame animations created by our in-house animation team for a digital short codenamed: Little Guy. Stay tuned for more!
03/19/2013
We still love analogue.
03/08/2013
Congrats to our good friend Howard Ash on the launch of his Marilyn Monroe store in Macy's. Check out the fly redesign for more info.
02/25/2013
Looking forward to our kickoff of our new project with Social Interactive for the amazing Marin County non-profit Ten Thousand Degrees.
02/19/2013
It's no surprise that moms are big online, and we're really thrilled to be supporting a new content partnership between Luvs and top mom bloggers, including Mama Bird Diaries, The Laughing Stork, Snarky Mommy, and others! Our task is to take their home-spun (and home-shot) videos and take them to a brand-friendly level. Results soon!
02/14/2013
It's the last day of Fashion Week in NYC, if you missed the shows don't worry you can click through Rachel Roy's looks, enter a sweeps, and watch the video. One of our many collaborations during Fashion Week 2013.
http://www.rachelroy.com/Fall-2013/110431244,default,sc.html
02/12/2013
We are very excited to share Nine West's Collaboration with Kirna Zabete! Check out the collection today! http://bit.ly/VRdwqG
02/08/2013
Nemo! Will we still be able to spend time with Christian Siriano for Payless? It's fashion week, people! Fortunately our intrepid DP Chris Scarafile has a snowmobile. Thanks, Chris.
02/08/2013
Great conversation we caught in SF between Ravens OT Michael Oher and Niners LB Patrick Willis before their epic battle last week in New Orleans. http://www.youtube.com/watch?v=-wOAXzkaCUY&list=UUAG-xvGYixA4aDoReSEg8Vw
02/06/2013
One of our ongoing clients, Fashion Delivers, is seriously making a difference in the support efforts of Hurricane Sandy victims, see how www.fashiondelivers.org/sandyrelief.php
12/21/2012
We'd like to wish everyone a happy holiday season and the best in 2013!
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Videos
Happy to announce our new video for Rachel Roy's latest collaboration - with Brazilian musician and superstar Seu Jorge. We've known his music forever, and his exclusive song that underscores our video for the collaboration is hauntingly beautiful.
Leading handbag designer Rafé Totengco is meticulous about his work and a phenomenal illustrator of his ideas. We took inspiration from this in our new short documentary introducing his work and his design process. Thanks to our animation team for a dedicated, close effort to make his drawings really spring to life.
Last night's premiere of our new video for the Marin County not-for-profit 10,000 Degrees completed an extraordinary journey to help them launch a new phase of their mission and brand. We love the piece, hope you do too.
Rachel Roy Holiday 2011 Video #4: Holiday Party
With exclusives on Styleite all this month and major pick-ups by Stylecaster and AOL, our holiday series for Rachel Roy was a total success. Here's the final episode.
Rachel Roy Holiday 2011 Video #3: Gift Giving
Rachel Roy Holiday 2011 Video #2: Casual Friday
Holiday 2011 Video #1: Fruitcake
In case you missed it on Styleite or AOL, here’s the first episode of Good Intentions Gone Wrong, our new holiday comedy series featuring Rachel Roy.
JNY Empowerment Winners Dimity & Deborah
We have had the pleasure of working with Dee Dee Myers several times in DC and NYC in her role as spokesperson for the Jones New York Empowerment Fund. Here, Dee Dee visits with Empowerment Fund winners Deborah Olivio and Dimity Kirwan – a great check-in for anyone thinking of starting up a small business. Enjoy!
Nearby media companies
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336 W. 37th St
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Hot Cam Broadcast Equipment Rental NYC
336 W 37th St, Ste 750 -
336 W 37th St, Ste 260
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336 W 37th St, Fl 11, Ste 1170
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28 West 27th Street 11th Floor
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L&A Artist / L Group Productions
347 W 36th St, Ste 1100 -
347 W 36th Street
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347 W 36th St, Ste 1200
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344 W. 38th Street, Suite 501
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320 W 37th St
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Financial Technologies Forum, LLC
330 West 38th -
330 38th St, Ste 1010
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540 West 43rd st
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330 W 38th St Rm 709
Other New York media companies
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Unity State -
P.O. Box 479
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Frank N Magid Associates, Inc 1700 Broadway, Suite 2001
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SWSO 955 Sherman Avenue
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1745 Broadway
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Box 2283
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33178
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1234 Anywhere St
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WCBS-FM 101.1 - New York's Greatest Hits
345 Hudson Street
