PlentyNYC

336 West 37th Street, Suite 800, New York, NY 10018 http://www.plentynyc.com
Plenty is a creative studio. We develop innovative design, technology, and entertainment content to drive brand engagement across numerous digital platforms, including websites, social media, animation, live production, gaming, and mobile content. Plenty’s work has won or been nominated for numerous awards, including an Emmy, an independent Spirit Award, and many Webbys and W3s. Our team of writers, thinkers, builders and artists consistently strive for new ideas pushing the boundaries of technology. Our clients not only gain access to a talented group of professionals who provide a unique combination of strategic consulting and creative services, they also tap into a wealth of industry experience. Our interactive design and innovative video teams have created successful programs that build traffic, engage users, grow communities and deepen relationships between our clients’ brands and their target demographics. Over the years, clients such as Nine West, Subway Restaurants, Vogue, American Heart Association, Staples, Maybelline, NHL and GlaxoSmithKline have turned to Plenty for innovative technology based solutions that build brands, educate and entertain consumers, and establish long-term relationships with customers. At Plenty, we focus on developing integrated, measurable, and cost effective solutions that enable our clients to achieve their business objectives.

10/31/2014

When the bosses are away, the staff will play! Happy Halloween from the ladies of Plenty!

10/17/2014

Our team member Anne Paas directs an interview as Mike, from Manhattan, tells Michael Che about his paper towel needs. Apparently, guacamole, chips, and nail polish make for a big #NYTough mess! Check out Mike’s interview here: https://www.youtube.com/watch?v=45nRXvUerns

10/15/2014

Enjoy some stills from our work on P&G's #NYTough campaign!

07/30/2014

Eric Stonestreet Keeps It Clean When Mom Comes to Visit | Presented by Swiffer

Ever try cleaning up after a 5'4" raccoon? Yeah...we've all had house guests like that.

This was a fun spot we produced with Eric Stonestreet for #Swiffer. We really love how it turned out!

When Eric Stonestreet's mom comes to visit him in LA, things can get a little messy. Watch Eric and his mom tell their cleaning story. Be sure to follow @Swi...

06/26/2014

Making stop motion magic in the studio this week!

An adorable Italian grandmother? Check. Aliens? Check. Delicious, healthy pasta prepared in a flash? Check.The Kickst...

06/11/2014

Pasta Flyer: Italian Cuisine, Japanese Style (&Gluten Free!)

An adorable Italian grandmother? Check.
Aliens? Check.
Delicious, healthy pasta prepared in a flash? Check.

The Kickstarter for Chef Mark Ladner's new project - Pasta Flyer - has it all! We had a ton of fun producing the video for this project. Check it out!

A nourishing, gluten-free pasta bowl that takes the warmth of Grandma’s cooking into a family-friendly, ramen-shop setting.

Building buzz around our upcoming project with Artisan Production House. More to come soon!

05/30/2014

Mark Ladner May Be Kickstarting a Gluten-Free Pasta Spot

Building buzz around our upcoming project with Artisan Production House. More to come soon!

Rumor has it that Del Posto chef Mark Ladner will launch a Kickstarter later this month for a new quick-service gluten-free pasta restaurant called Pasta Flyer. There aren't many...

05/27/2014

Scouting for today's interview with Mark Thompson, CEO of NYTimes, about the future of media. Big questions, people!

05/21/2014

YUM. Great day filming with Artisan Production House at the home of the utterly regal Deepa Thomas in SF for her new book, Deepa's Secrets. Footage looks amazing! Go #danadolly!

05/19/2014

Kicking off our summer production with NYC sport street series #weareroyalty... Drumlines, Double Dutch and more! Stay tuned.

05/15/2014

Working on a fun project with Artisan Production House and chef Mark Ladner! Can't wait to share this one with all of you!

12/12/2013

Awkward family photo 2013!

10/24/2013

Incredible rescue footage coming for our new episode of #QuantumHeroes. Great, emotional shoot last week for this story of absolute heroism and never-quit. Can't wait to share!

Endurance phenom #DianaNyad returns tomorrow to benefit Sandy relief by swimming 48 hours straight in NYC. We wrote and ...

10/07/2013

Nyad #SwimforRelief | Fundraising Event on Crowdrise

Endurance phenom #DianaNyad returns tomorrow to benefit Sandy relief by swimming 48 hours straight in NYC. We wrote and produced this piece for her and P&G to support this amazing effort. Good luck Diana!

48 Hour Swim for Hurricane Sandy Recovery via AmeriCaresTo mark the one-year anniversary of Hurricane Sandy, long-distance swimmer Diana Nyad - fresh off her landmark swim from Cuba to Florida - helps power disaster recovery efforts through a 48-hour test of mental, physical and emotional endurance:...

09/25/2013

Plenty wins six 2013 Telly Awards - congratulations to Adam Ansorge, John Kim, and Collin Kornfeind on their great work. #10000Degrees, #RachelRoy, #TrustYourPower.

Quantum #Heroes, our new series with Tim McGraw, premiered yesterday with coverage on CNN, Mashable, The Huffington Post...

08/16/2013

Duracell and Tim McGraw Highlight First Responders in New Campaign

Quantum #Heroes, our new series with Tim McGraw, premiered yesterday with coverage on CNN, Mashable, The Huffington Post, AOL Mail, Sports Illustrated | SI.com, and many others. Congratulations to the entire team on a great launch! #MyQuantumHero #timmcgraw #cnn,#mashable, #huffpost, #aol, #sportsillustrated, #video, #work

Duracell is teaming up with Tim McGraw to donate a million batteries to first responders across North America as a way to celebrate the launch of its new Duracell Quantum batter...

07/09/2013

Starting work on an exciting new First Responder series with Duracell. Stay tuned.

07/03/2013

flik

We teamed up with the creators of flik to fully redesign their awesome iPhone app, give them a fresh new home on the web; as well as bring it all to life in a promo video that we're pretty proud of!

flik lets you post 8-second videos of your favorite things at home and share them with your friends. Check it out here!

#design #iOS #apps #web #flikapp #video

window shop thru your friends lives

06/20/2013

Digitalent

06/19/2013

P&G's largest consumer event in its 175 year history is here! We're thrilled to be working with P&G and Citizen Paine to tell the story of this massive consumer giveaway - with a dozen cameras and a crew of 40, we're capturing all kinds of amazing visuals since it all began at midnight last night. Look for P&G's Everyday Effect all over the city today and get involved! #EverydayEffect

http://finance.yahoo.com/news/procter-gamble-launches-largest-consumer-103000730.html

06/13/2013

Recently we returned from Ukraine, where we accompanied Eric Rosenthal, head of Disability Rights International, as he documented abuses at institutions for the mentally disabled. This year, Eric won the prestigious Charles Bronfman Prize, an honor given to a social issues leader whose work connects with core Jewish values. We were thrilled to be asked by the Prize to tell Eric's story. http://www.thecharlesbronfmanprize.com/press-release-2013

04/02/2013

We just finished developing The Life a new digital magazine giving an inside look at Rachel Roy's faves, trends and beauty advice. Check out the videos we created for RR/TV as well. http://www.rachelroy.com/Rachel-Roy/THE_LIFE,default,pg.html

03/28/2013

Photos from a new project about the real life drama of Texas high school football. Focus is on the coaches and players from Lancaster High School, who lost in the finals of the Texas state championship last year.

Great night at Proctor & Gamble's Orgullosa Board of Faldas event. We livestreamed it HD with a multi-camera set-up that...

03/21/2013

Christina Milian, Adrienne Bailon and Others Celebrate 'Skirts Only' Fashion Show

Great night at Proctor & Gamble's Orgullosa Board of Faldas event. We livestreamed it HD with a multi-camera set-up that fed into the custom Facebook tab we built for them. Amazing response - including Extra! picking up our overnight edit!

Celebrities Christina Milian and Adrienne Bailon attended the "Skirts Only" fashion show in NYC hosted by Procter & Gamble's Orgullosa program -- an initiative created to celebrate, empower and fuel Latina accomplishments and dreams.

03/19/2013

Preliminary sketches and frame-by-frame animations created by our in-house animation team for a digital short codenamed: Little Guy. Stay tuned for more!

03/19/2013

We still love analogue.

03/08/2013

Congrats to our good friend Howard Ash on the launch of his Marilyn Monroe store in Macy's. Check out the fly redesign for more info.

02/25/2013

Looking forward to our kickoff of our new project with Social Interactive for the amazing Marin County non-profit Ten Thousand Degrees.

02/19/2013

It's no surprise that moms are big online, and we're really thrilled to be supporting a new content partnership between Luvs and top mom bloggers, including Mama Bird Diaries, The Laughing Stork, Snarky Mommy, and others! Our task is to take their home-spun (and home-shot) videos and take them to a brand-friendly level. Results soon!

02/14/2013

It's the last day of Fashion Week in NYC, if you missed the shows don't worry you can click through Rachel Roy's looks, enter a sweeps, and watch the video. One of our many collaborations during Fashion Week 2013.
http://www.rachelroy.com/Fall-2013/110431244,default,sc.html

02/12/2013

We are very excited to share Nine West's Collaboration with Kirna Zabete! Check out the collection today! http://bit.ly/VRdwqG

02/08/2013

Nemo! Will we still be able to spend time with Christian Siriano for Payless? It's fashion week, people! Fortunately our intrepid DP Chris Scarafile has a snowmobile. Thanks, Chris.

02/08/2013

Great conversation we caught in SF between Ravens OT Michael Oher and Niners LB Patrick Willis before their epic battle last week in New Orleans. http://www.youtube.com/watch?v=-wOAXzkaCUY&list=UUAG-xvGYixA4aDoReSEg8Vw

02/06/2013

One of our ongoing clients, Fashion Delivers, is seriously making a difference in the support efforts of Hurricane Sandy victims, see how www.fashiondelivers.org/sandyrelief.php

12/21/2012

We'd like to wish everyone a happy holiday season and the best in 2013!

Address

336 W 37th St
New York, NY
10018

Telephone

(212) 947-4777

Website

www.plentynyc.com www.twitter.com/plentynyc

Alerts

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Videos

Happy to announce our new video for Rachel Roy's latest collaboration - with Brazilian musician and superstar Seu Jorge. We've known his music forever, and his exclusive song that underscores our video for the collaboration is hauntingly beautiful.

Leading handbag designer Rafé Totengco is meticulous about his work and a phenomenal illustrator of his ideas. We took inspiration from this in our new short documentary introducing his work and his design process. Thanks to our animation team for a dedicated, close effort to make his drawings really spring to life.

Last night's premiere of our new video for the Marin County not-for-profit 10,000 Degrees completed an extraordinary journey to help them launch a new phase of their mission and brand. We love the piece, hope you do too.

Rachel Roy Holiday 2011 Video #4: Holiday Party

With exclusives on Styleite all this month and major pick-ups by Stylecaster and AOL, our holiday series for Rachel Roy was a total success. Here's the final episode.

Rachel Roy Holiday 2011 Video #3: Gift Giving

Rachel Roy Holiday 2011 Video #2: Casual Friday

Holiday 2011 Video #1: Fruitcake

In case you missed it on Styleite or AOL, here’s the first episode of Good Intentions Gone Wrong, our new holiday comedy series featuring Rachel Roy.

JNY Empowerment Winners Dimity & Deborah

We have had the pleasure of working with Dee Dee Myers several times in DC and NYC in her role as spokesperson for the Jones New York Empowerment Fund. Here, Dee Dee visits with Empowerment Fund winners Deborah Olivio and Dimity Kirwan – a great check-in for anyone thinking of starting up a small business. Enjoy!