Child's Play Communications

12/23/2020

Merry Christmas to all, with sincere wishes for a happy and healthy holiday, and a hopeful new year!

12/21/2020

Happy Winter Solstice everyone! After today, there will be more light -- something we all need.

11/09/2020

Moms expect to spend about $230 per child this holiday season. Here's what they'll be buying. https://www.forbes.com/sites/pamdanziger/2020/11/08/moms-will-make-or-break-retailers-holiday-what-she-will-be-shopping-for/?sh=4850892e22dd

The nation's 73.5 million mothers will be the holiday hero this year. Retailers need to help her through this shopping season with the things she will be looking for.

10/08/2020

McKinsey report: 1 in 4 working women considering resigning or downshifting her career. Here's why. http://ow.ly/13yR50BNnDM

In some families buckling under the caregiving burden, the lower wage earner is leaving the work force. Usually that’s the wife.

09/30/2020

Pod schooling? Here are some tips on making it a success.http://ow.ly/cpxG50BDc8m

‘It’s important to approach this with the idea that there’s no ideal situation. If there were, we’d all be doing it.’

09/29/2020

Could employers do more to help working parents? http://ow.ly/Q9wb50BBwed

Benefits depend on where people work, and the kind of job they have, a new survey finds, highlighting disparities that predate the pandemic.

09/28/2020

Pandemic exacerbates work issues for moms, contributing to professional "motherhood gaps." http://ow.ly/xGAX50BDbFE

Improvements in gender equality in the workplace may be another casualty of the coronavirus, as women find their place in the work force more at risk.

09/25/2020

Yet another change in the media business: Journalists opting for Substack newsletters over established publications. Why? The evolving relationship between individual reporters and their audience.
https://www.nytimes.com/2020/09/23/business/media/substack-newsletters-journalists.html

Casey Newton, who has covered tech for The Verge, joins a growing number of reporters who have started subscription newsletters at Substack, a three-year-old platform.

09/21/2020

Interesting but not surprising: How kids spent their money during lockdown. http://ow.ly/4Evu50BsN50

Pocket money is going virtual, with kids ditching candy and books in favor of digital gaming platforms like Roblox and Fortnite.

09/18/2020

Consumers plan loyalty to new brands tried during quarantine. http://ow.ly/tfUd50BqcA2

Some of the new shopping habits formed during the pandemic could endure, providing opportunities for marketers, Bazaarvoice found.

09/17/2020

Ever so clever: Lego and Levis http://ow.ly/Y3Vl50Bqciv

The worlds of fashion and toys have discovered an innovative way to combine through a new partnershi

09/16/2020

Is distance learning working for your child? http://ow.ly/azpW50Bqc2E

Measuring skills, not test scores, is key.

09/15/2020

52% of 18 to 29-years old are now living at home—a new record, surpassing the high of 48% set in the Great Depression. Covid-19 and pandemic-induced unemployment, high rents, college student debt are all factors. http://ow.ly/552I50BqbMD

More than half of Gen Z & younger Millennials are living with their Gen X & Baby Boomer parents - well past legal drinking age. While it may not be “terrible,” the trend will impact markets as well as the lives of both young adults and their parents' retirement plans.

09/14/2020

This is what teachers want you to know about home schooling. http://ow.ly/hFiA50Bqb35

Remote learning is a struggle for educators, students and parents alike. So let's support each other through this.

09/08/2020

My heart goes out to all those families making the tough decision about whether to send their kids back to "in person" school. http://ow.ly/3gsI50Bh5vJ

Parents are wrestling with difficult choices over sending their children to school. Here’s how one science reporter made the decision.

09/07/2020

A toy partnership a mother could love. https://www.6sqft.com/new-ikea-lego-collaboration-makes-it-fun-to-clean-up-toys/?utm_source=6sqft+Daily+List&utm_campaign=3c861b7061-Daily_776_COPY_01&utm_medium=email&utm_term=0_ac79eda340-3c861b7061-263017345

The companies on Thursday unveiled their BYGGLEK collection, which includes a series of storage boxes for kids that have LEGO studs on them, perfect for both storing the toys and playing with them.

09/04/2020

Back to School Spend Drops 70% https://www.mediapost.com/publications/article/355237/back-to-school-ad-spend-falls-70.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=119648&hashid=8MTXt8pgaKj-J0iKC8miK1S56UE

Just six retailers were responsible for that ad spend, compared to 100 in 2019.

09/03/2020

The billboard of 2020? Your face. http://ow.ly/iYuh50Bf7l3

If you're considering how face masks fit into your brand's plan for connecting with customers, here are three great examples for inspiration.