Taylor Strategy

Taylor Strategy Taylor is an agency of creative thinkers that specializes in brand building through conversation for the world’s leading brands. Taylor is a brand counselor and public relations partner to a select portfolio of the world’s leading consumer brands.
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Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor is headquartered in New York with offices in Los Angeles, Chicago and Charlotte. Our current portfolio of client partners includes Allstate, AMB Group, Capital One

Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor is headquartered in New York with offices in Los Angeles, Chicago and Charlotte. Our current portfolio of client partners includes Allstate, AMB Group, Capital One

Operating as usual

03/30/2021
Leading the Field

With so much transition and growth happening in the sports category, specifically within women’s sports, it’s imperative that businesses and brands understand who they’re talking to. Our women executives at Taylor are meeting the challenges of an ever-changing sports industry head-on.

The path to unity, and a better future for our children, starts in the home. In honor of Black History Month, Taylor sen...
03/19/2021

The path to unity, and a better future for our children, starts in the home. In honor of Black History Month, Taylor sent out a Because of Them We Can by Eunique Jones box to each parent to help their children celebrate Black History.

#BHM #TaylorUnited

03/18/2021
SECRET | NATIONAL WOMEN'S SOCCER LEAGUE

The National Women’s Soccer League raised the bar by becoming the first professional sports league to resume play during the COVID-19 pandemic, but they didn’t receive the recognition they deserved. To celebrate their tenacity in returning to the field, Taylor and @secretdeodorant, enlisted more than 40 NWSL players to put a twist on a viral social media challenge, the #WipeitDown challenge.

Today, 60,000+ students are in college with the help of UNCF. Let's increase that number when we unite virtually for the...
03/02/2021
2021 UNCF “A Mind Is…” Virtual Gala - New York | UNCF

Today, 60,000+ students are in college with the help of UNCF. Let's increase that number when we unite virtually for the UNCF New York “A Mind Is...” Gala on Thursday, March 4th to raise funds for more collegiate scholars. Join social justice champion Stacey Abrams, Mellody Hobson, Michael Bloomberg, Kenny Lattimore and other special guests for this event. Go to https://uncf.org/event/2021-a-mind-is-virtual-gala-new-york for more information and tickets!

The 2020 “A Mind Is…” New York Gala, March 19, raises funds for UNCF and honors those who have made a difference through their support of our mission and education. Proceeds fund UNCF programs and help support our 37 member-historically black colleges and universities.

Will our habits change once the pandemic is over? Take a look at our feature in Agency Compile's most recent agency insi...
02/10/2021
Compiled News: Cramer-Krasselt, Media Kitchen, and Taylor

Will our habits change once the pandemic is over? Take a look at our feature in Agency Compile's most recent agency insights.

Normally, brands that don’t air national ads during the telecast generate Super Bowl buzz with consumer activations in the host city. Read more / Adweek /

Democracy has prevailed! Yesterday we experienced a historic and monumental inauguration with Vice-President Kamala Harr...
01/21/2021

Democracy has prevailed! Yesterday we experienced a historic and monumental inauguration with Vice-President Kamala Harris being the first female vice president, the first African American vice president, and the first South Asian vice president. President Joe Biden took the oath of office and is ushering a new era of unity and comity in America.

UNCF and General Mills hosted an inspirational and moving virtual holiday breakfast this morning in honor of Martin Luth...
01/18/2021
General Mills - MLK - Welcome

UNCF and General Mills hosted an inspirational and moving virtual holiday breakfast this morning in honor of Martin Luther King Day. Honored guests included Dr. Bernice A. King, Ambassador Andrew Young J. Young and UNCF CEO & President, Dr. Michael Lomax.

Listening to these inspiring speakers, and the many special guests assembled by General Mills and UNCF, help us to better understand the life and teachings of MLK. Let’s do our part to keep Dr. Martin Luther King’s legacy alive through what Dr. Lomax describes as “Bold Social Action.”

And for everyone who shares the MLK Holiday Breakfast link on social media, Taylor, on their behalf, will make a donation up to $10,000 to The King Center. We have seen, firsthand, the positive impact of Dr. Bernice King’s leadership on this incredible organization.

Watch the 2021 MLK Breakfast Re-Broadcast here: https://lnkd.in/dCSX8r5

Senator Amy Klobuchar Senator Tina Smith Governor Tim Walz of Minnesota Mayor Jacob Frey of Minneapolis Mayor Melvin Carter of St. Paul Jeff Harmening, Chairman and CEO, General Mills

With 2021 on the horizon, we’re looking forward to all the moments we’ll shine a light on, together. Take a look at some...
12/22/2020
Happy Holidays from Taylor

With 2021 on the horizon, we’re looking forward to all the moments we’ll shine a light on, together. Take a look at some of the Taylor team’s silver linings in 2020. https://taylorstrategy.com/happy-holidays-taylor/

With 2021 on the horizon, we’re looking forward to all the moments we’ll shine a light on, together. Take a look at some of the Taylor team’s silver linings in 2020.      One of our silver linings has been Taylor’s partnerships with highly respected organizations that are making a big i...

Halley Barnes, Senior Account Executive at Taylor and former Rutgers Lacrosse Senior Captain, talks about her career at ...
12/18/2020
Halley Barnes Speaks with Rutgers Women Lacrosse on Her Career at Taylor

Halley Barnes, Senior Account Executive at Taylor and former Rutgers Lacrosse Senior Captain, talks about her career at Taylor and her passion for Lacrosse. Take a deeper look into the interview here: https://taylorstrategy.com/halley-barnes-rutgers-lacrosse/

Taylor Senior Account Executive, Rutgers alumna, and one of the top scorers in women lacrosse history, Halley Barnes talks about her successful career at Taylor and Lacrosse. Barnes works across with Diageo and Proctor & Gamble accounts at Taylor. She finished her collegiate career with 108 points o...

Benjamin Robinson, who has served in senior executive leadership roles across some of the nation’s most prominent instit...
12/16/2020
BENJAMIN ROBINSON, RESPECTED CHIEF EXECUTIVE AND EDUCATOR, TRANSITIONS FROM STRATEGIC CONSULTANT ROLE AT TAYLOR TO CHIEF ADMINISTRATIVE OFFICER

Benjamin Robinson, who has served in senior executive leadership roles across some of the nation’s most prominent institutions over the past 25 years, has been named to the newly-created position of Chief Administrative Officer for Taylor. Robinson, who is based in Charlotte, NC, will assume the full-time role following a 12-month consulting assignment with Taylor that included his analysis of enterprise-wide initiatives in the areas of finance, operations, supply chain, business development and Human Resources. #TAYLORUNITED

https://taylorstrategy.com/benjamin-robinson-cao/

NEWLY-CREATED POSITION ESTABLISHED FOR TRANSFORMATIONAL LEADER   Benjamin Robinson, who has served in senior executive leadership roles across some of the nation’s most prominent institutions over the past 25 years, has been named to the newly created position of Chief Administrative Officer for ...

For many years, Taylor has been a proud partner of the Harlem Junior Tennis and Education Program. This Saturday Decembe...
12/11/2020

For many years, Taylor has been a proud partner of the Harlem Junior Tennis and Education Program. This Saturday December 12th, join and support The Harlem Junior Tennis and Education Program in an evening of community and conversation at their Virtual Holiday Fundraiser on Facebook Live. Let’s continue to support their efforts to tackle the greatest challenges facing the most vulnerable people in our communities.

Taylor's own Liz Zaita and Sade Ayodele sat down to discuss racial equity in the PR Comms discipline. Sade, Account Dire...
12/08/2020
Sade Ayodele on Racial Equity in PR

Taylor's own Liz Zaita and Sade Ayodele sat down to discuss racial equity in the PR Comms discipline. Sade, Account Director for long-time client partners Procter & Gamble and Crown Royal, among others, is a visionary leader and diversity champion. She is co-founder of #HoldthePRess AND founder of #TheBisForBoss. In our conversation, Sade shares her path to becoming a champion of #racialequity, how she envisions the impact of the PR discipline in the present and looking to the future. Read more of the interview in the link in bio. Tune in to PRWeek's Racial Equity Summit 2020 at 12pm EST this Thursday to hear more of Sade's thoughts on this invaluable topic.
#TaylorUnited #diversity #inclusion #ShapersOfInfluence https://taylorstrategy.com/sade-prweek-racial-equity-summit/

Co-founder of #HoldThePRess and Account Director for longtime client partners Procter & Gamble and Diageo’s Crown Royal, Taylor’s Sade Ayodele is a visionary leader across the sponsorship marketing landscape and a diversity champion for our industry. At this week’s PRWeek Racial Equity Summit ...

TUNE IN! Our partners at Diageo's very own Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America, and Bull...
12/04/2020
Ep. 56: Sustainability + Spirits | Sustainability Defined

TUNE IN! Our partners at Diageo's very own Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America, and Bulliet partner Eric Sprague, Vice President of Forest Restoration at American Forests sit down with Jay Siegel and Scott Breen of top sustainability podcast Sustainability Defined to discuss Bulleit and American Forests’ recently-announced partnership as well as the Bulleit brand and its parent company Diageo’s commitment to building a more sustainable tomorrow.

We’re proud to support our partners at Diageo -- and their partners at American Forests -- in their ongoing sustainability initiatives and commitments.

https://sustainabilitydefined.com/sustainabilityandspirits

Sustainable spirits are more than just the inputs. Learn what major brands like Diageo and Bulleit Whiskey are doing to lower their carbon footprint, reduce water and energy usage, and cut down on plastic in the bottling supply chain.

We are proud to have supported March of Dimes once again for their 37th Annual Sports Luncheon, held virtually yesterday...
12/02/2020

We are proud to have supported March of Dimes once again for their 37th Annual Sports Luncheon, held virtually yesterday. Congratulations to Mission Champion and longtime MOD ambassador, Eli Manning, on his honor this year.

Where does consumer trust stand with the media and brands? In this infographic, Ross Lipschultz looks at representation ...
11/16/2020

Where does consumer trust stand with the media and brands? In this infographic, Ross Lipschultz looks at representation in the media and how consumers view brands today.

We’re proud to collaborate with Capital One on our new content series “Resilience Reimagined”. This series showcases the...
11/13/2020
Resilience Reimagined: The Power of 10 | Capital One

We’re proud to collaborate with Capital One on our new content series “Resilience Reimagined”. This series showcases the resilience of their nonprofit, community and small biz partners during COVID-19. Our first video features food initiative Power of 10, which is transforming the restaurant industry.

https://www.capitalone.com/about/newsroom/power-of-ten-resilience/

The Power of 10 has demonstrated resilience amidst the pandemic—reimagining the restaurant industry to support communities, create jobs, and feed people in need.

Harry Chapin's message to find your cause and Do Something resonates now more than ever. Taylor Managing Partner John Li...
11/10/2020
Harry Chapin: When in Doubt, Do Something | Official Trailer

Harry Chapin's message to find your cause and Do Something resonates now more than ever. Taylor Managing Partner John Liporace was a co-executive producer on this film about a giant of a human being. Check it out on #appletv and #primevideo.

https://www.youtube.com/watch?v=yM3u1brdmpw

IN THEATERS AND ON VIRTUAL CINEMA OCTOBER 16! http://www.HarryChapinMovie.com HARRY CHAPIN: WHEN IN DOUBT, DO SOMETHING is the inspiring story of Grammy Awar...

Taylor Strategy's cover photo
11/04/2020

Taylor Strategy's cover photo

Taylor Strategy
11/04/2020

Taylor Strategy

There is a lot at stake this Election 2020. Let’s do what we can to mobilize and ensure that we all have the information...
10/29/2020

There is a lot at stake this Election 2020. Let’s do what we can to mobilize and ensure that we all have the information we need when we head to the polls in November. Follow @NAACP_LDF to learn more, and head to voting.naacpldf.org for all the resources you need to make your vote count. Together, nothing is impossible. VoteInTheirHonor.com created these special posters to honor the victims of police violence, receiving special permission from their families. #TheyCantWeCan #ElectionDay #Vote2020

10/27/2020

Tony Signore exercising his right to vote. MAKE YOUR VOICE HEARD!

#Vote2020
#VoteEarly

We’re back with Taylor’s own Sade Ayodele and Nysah Warren on their #HoldThePRess initiative. They discuss how industry ...
10/23/2020
Podcasts

We’re back with Taylor’s own Sade Ayodele and Nysah Warren on their #HoldThePRess initiative. They discuss how industry professionals have responded to the ‘asks and demands’ of #HoldThePRess and 600 & Rising, and remind us that “you cannot change what you do not track”.

https://lnkd.in/g2FMXsr

Podcasts from the Taylor Team on range of topics from public relations and marketing to esports to diversity and inclusion in the industry.

Taylor Account Supervisor and Wheel of Fortune winner,  Ross Lipschultz, tells Nathalie Wilson of Taylor marketing all a...
10/19/2020
Podcasts

Taylor Account Supervisor and Wheel of Fortune winner, Ross Lipschultz, tells Nathalie Wilson of Taylor marketing all about his experience on the show. Take a listen to Ross’s familial commitment to the show as well as game strategies to get your shot at winning, too.

https://lnkd.in/d7jEaaU

Podcasts from the Taylor Team on range of topics from public relations and marketing to esports to diversity and inclusion in the industry.

Cascade Hollow Distilling Co. is excited to announce a new series with the launch of Cascade Moon Whisky – a brand new l...
10/14/2020

Cascade Hollow Distilling Co. is excited to announce a new series with the launch of Cascade Moon Whisky – a brand new line of limited edition whiskies from General Manager and Distiller, Nicole Austin that are ‘Mellow as Moonlight’.

The first release from the Cascade Moon Whisky series, Cascade Moon Edition No. 1, brings the best of Cascade Hollow to market, with Austin blending a specialized whisky that was inspired by and features similar tasting notes found in a gose-style beer. You can pick up Cascade Moon Edition No. 1 beginning this fall in Tennessee, California and Texas. As with all whiskies in the Cascade Hollow Distilling Co. family, your friends at Cascade Hollow encourage you to sip this new offering the same way it’s made – slowly and responsibly.

Thank you to all the teachers and parents turned teachers for all the time and effort  you’ve put into our next generati...
10/06/2020

Thank you to all the teachers and parents turned teachers for all the time and effort you’ve put into our next generation.

Listen to our Shapers of Influence podcast, a podcast where we discuss the people, places, and things that influence us....
09/24/2020
Podcasts

Listen to our Shapers of Influence podcast, a podcast where we discuss the people, places, and things that influence us. Hailing from the NYC office, Dave Finn is joined by Lauri Edwards and Maeve Hagen, President of Taylor’s Charlotte, NC office. These three long-time Taylor employees chat about #TaylorUnited’s impact on their own lives as well as virtual culture management in the world of COVID-19 and beyond. #TaylorUnited

https://taylorstrategy.com/podcasts/#taylorunited

Podcasts from the Taylor Team on range of topics from public relations and marketing to esports to diversity and inclusion in the industry.

As the Taylor Team gears up for UNCF's Virtual Walk for Education, take a listen to this interview on Sirius XM's "Laura...
09/18/2020

As the Taylor Team gears up for UNCF's Virtual Walk for Education, take a listen to this interview on Sirius XM's "Laura Coates Show," which aired in March. In the clip, Tony Signore, CEO & Managing Partner of Taylor and Founder of the Frederick Douglass Bicentennial Scholarship Program, speaks with Coates about the importance of basic human rights, equality, and education, and especially the impact of HBCUs.

https://taylorstrategy.com/podcasts/#uncf-hbcus-and-the-frederick-douglass-bicentennial-scholarship

Let’s celebrate the history, culture and contributions of the Latinx Community. Today we’re kicking off Hispanic Heritag...
09/16/2020

Let’s celebrate the history, culture and contributions of the Latinx Community. Today we’re kicking off Hispanic Heritage Month! #LatinxHeritageMonth #LatinoHeritageMonth #HispaniHeritageMonth #Latinx

To further honor the 100th anniversary of women's right to vote, we created a podcast series with AnnaRose Rubright of 4...
08/27/2020
Podcasts

To further honor the 100th anniversary of women's right to vote, we created a podcast series with AnnaRose Rubright of 47 Club Productions. In Episode 1, we hear from two Taylor executives, IT Specialist, Djenabou Osho and Chief Strategy & Integration Officer, Carla Wilke, as they discuss their path to naturalized citizenship as well as their passions around voting. Listen to Part 1! https://taylorstrategy.com/podcasts/#the-path-to-becoming-a-naturalized-citizen

Podcasts from the Taylor Team on range of topics from public relations and marketing to esports to diversity and inclusion in the industry.

We commemorate the adoption of the 19th Amendment, 100 years ago today, marking the largest expansion of democracy in th...
08/26/2020

We commemorate the adoption of the 19th Amendment, 100 years ago today, marking the largest expansion of democracy in the history of our country. On Women's Equality Day, we celebrate the day women were granted the right to vote and pay tribute to the trailblazers and suffragists who moved us closer to a more just and prosperous future.

Leading the charge in ensuring agencies and companies are continuing to engage in furthering equity across our industry,...
08/19/2020

Leading the charge in ensuring agencies and companies are continuing to engage in furthering equity across our industry, @holdthe_press and @600andrising have received 26 responses from 108 firms thus far. After sharing our #diversitydata, Taylor Account Executive Nysah Warren was featured in PRovoke’s story “Hold The PRess Reveals Findings After Most Firms Shun Calls To Disclose Diversity Data.” Check out the link to read more of what Nysah has to say about it. #HoldThePRess #TaylorUnited https://www.provokemedia.com/latest/article/hold-the-press-reveals-findings-after-most-firms-shun-calls-to-disclose-diversity-data

This week’s Shaper of Influence is Ella Yitzhaki. At only 18 years old, Ella has been leading the fight to lower and exp...
08/13/2020

This week’s Shaper of Influence is Ella Yitzhaki. At only 18 years old, Ella has been leading the fight to lower and expand the youth vote. This past June, Ella testified in front of the California Assembly Committee in support of Assembly Constitutional Amendment (ACA)-4, which would have California allow 17-year-olds who will be 18 on Election Day to vote in congressional elections, primary elections or caucuses. For the past year Ella has been researching voter eligibility laws, attended town halls, and has ongoing meetings with state Assemblyman Kevin Mullin and his team. Ella is adamant about voting rights and inspires people, especially teens, to speak up and demand for their rights. #ShapersOfInfluence

08/13/2020
Guinness & Fighting Irish

Guinness proudly raises their pints in partnership with the Fighting Irish of Notre Dame. Looking ahead to a season as unprecedented as this one, we’re reminded some of history’s best teams were built over time. We can’t wait to get to work building new traditions together—not just this year but for seasons to come. Here’s to the Irish faithful across America and Guinness, Official Beer of Notre Dame Fighting Irish Athletics Alumni and Fans! #WeWorkWithGuinness

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Shapers of Influence

Taylor is an agency of creative thinkers that specializes in brand building through conversation. We do this for the world’s leading brands with an integrated team across all marketing disciplines. Whether it’s developing strategy, building powerful brand narratives, crafting insight-driven creative, producing content or engaging the media, everything we produce is designed to inspire, incite, and shape conversation for the benefit of our client partners, their customers and stakeholders. Founded in 1984, Taylor is headquartered in New York, with offices in Los Angeles, Chicago and Charlotte. Our current portfolio of client partners includes Allstate, Samsung, Capital One, Guinness, Circle K, Draft Kings, Secret, OLAY, Tide, P&G, Panini, Citizen, Smirnoff, and Zenni. Discover how We Are Shapers of Influence at: taylorstrategy.com

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