10/27/2022
Our announced a multi-year partnership with Joe Burrow (), who will be teaming up with Guinness and Hall of Fame quarterback Joe Montana () to serve communities in need as part of the Guinness Gives Back program.🍺
Taylor Strategy
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Taylor is a purpose-led marketing communications agency that shapes possibilities for the world's leading brands.
Taylor is a brand counselor and public relations partner to a select portfolio of the world’s leading consumer brands. Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor is headquartered in New York with offices in
Taylor is a brand counselor and public relations partner to a select portfolio of the world’s leading consumer brands. Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor is headquartered in New York with offices in
Operating as usual
10/19/2022
As temperatures drop and snow begins to fall, we helped our launch its latest edition series flavor, Red Bull Winter Edition Fig Apple! 🍎 Taylor spearheaded the media strategy and pitching that supported the launch for the limited-time offering, which will be available nationwide on October 31. ❄️
10/11/2022
The NFL season is back and our is kicking off year two with a partnership with to give back to couriers who help fans celebrate gameday, with the help of NFL Legend,
10/07/2022
🌟 New Interns Alert! 🌟
Taylor would like to welcome all of our September Interns! We can’t wait to see the possibilities that each intern creates!
Join us in welcoming , .edi_g, , , .love, & Bailey Smith!
10/03/2022
Join actor in spicing up this season with ’s delicious fall-inspired cocktails! 🍎
Perfect for fall, Captain Morgan Sliced Apple fuses the flavor of crisp apples and hints of ginger – delicious enough to enjoy as a shot, or in your favorite rum cocktail. Some of our favorites include the Apple Mule and the Apple Crisp! Check out Captain Morgan’s website for more recipes. 🥃
09/29/2022
📣 Attention! New Hires Alert! 📣
We are excited to announce our newest hires: , .nash, , & Petra Magno!
We can’t wait to see the possibilities that come from your time at Taylor!
09/26/2022
One month after and our hosted their third annual Black Girl Magic Summit Pitch Competition, here is how the three winning Black women-owned businesses are utilizing the divided $100K grant prize!
* 1st place winner Amber Williams at is using the $50,000 prize to “further education and access to healthy foods in Dallas Fort-Worth communities” and aims to open a “commercial kitchen that can serve as a multi-use production space for her business and other local companies.”
* 2nd place winners, Blair Gyamfi and Morgan Taylor at , are using the $30,000 prize to prepare for season two of their show. The winnings will help “offset production and operational costs.”
* 3rd place winner Fathiyyah Doster at , is utilizing the $20,000 to continue scaling her business and providing holistic, natural care.
09/22/2022
Last week, Taylor held its annual Summer Outing at in New York City to celebrate the launch of our agency rebrand. 🎉
The night highlighted our Shapers of Possibility rebrand. Taylor colleagues bonded over delicious drinks & food, a beautiful backdrop of the infamous Central Park, and great conversation. Swipe to see more of this year’s outing. View our new website via link in bio! ⬆️
09/09/2022
The World Health Organization estimates that more than 700,000 people die each year due to su***de. As tomorrow marks World Su***de Prevention Day, Taylor encourages those who are in need of assistance or know someone who is seeking help to call or text the Su***de & Crisis Lifeline at # 988. ***depreventionday
09/01/2022
Our partnered with Showtime Late-Night Talk Show Host & Comedian in the new, “Getting Real with Ziwe” campaign.
Serving as brands first-ever national social campaign, Ziwe poses the question: What’s your take on the word “fizz”? Made with real vodka, real lemons and no fizz, try Loyal 9’s full-flavored vodka lemonade. 🍋
08/31/2022
Whether its living on your own or finding independence in relationships, owner of 47 Club Productions and Taylor Creative partner, helps break down what independence means to her and shares input from others on how they receive support while finding self-independence.
Check out her “Finding Support Through Independence” podcast and comment below how you view independence.
08/29/2022
It’s peak peach season and believe it or not – August is National Peach Month! 🍑 To celebrate, our partnered with , a culinary collective born in the Bronx to curate 4 custom cocktail recipes and food pairings inspired by Crown Royal Peach.
Each recipe and food pairing, inspired by summer gatherings, compliment the vibrantly delicious Crown Royal Peach that is coupled with a touch of creamy vanilla and rich, signature blended whiskies. These recipes are guaranteed to be a crowd hit at your brunches, game nights, and more!
08/26/2022
At Taylor, we place a strong emphasis on empowering women in our industry, whether it be during our monthly agency-wide Women’s ERG meetings or our Women in Sports podcast. We want to commemorate on this day, and every day, all the dedicated women who are changing our world for the better. 🤍
08/25/2022
On August 18th, our ventured to Atlanta for the latest Generosity Hour series. The evening was emceed by Alicia Scott, owner, and founder of Range Beauty, with performances by Grammy nominated duo and Atlanta natives .
On behalf of Crown Royal, small local Atlanta businesses were awarded a monetary donation of $40,000 to honor their dedication to the community along with a $25,000 donation to the Fearless Foundation, an Atlanta-based nonprofit. Honoring Black owned beauty businesses during National Black Business Month, the night was nothing short of a celebration. Swipe to see more!
08/22/2022
🚨 Attention: New hires shoutout! 🚨
Please welcome our newest hires: Carly Wilkins & !
We are excited to see the endless possibilities that stem from our ever-growing team at Taylor!
08/15/2022
👋 Attention! New Hires Alert! 👋
We are ecstatic to announce our newest hires:
Maggie and Shawn, we can’t wait to see what your futures hold at Taylor!
08/12/2022
On August 2nd, our brought the ultimate country vibes to the heart of Los Angeles. Held in DTLA, Lone River hosted media, influencers, and celebrity friends to saddle up and enjoy the full portfolio of Lone River Ranch Water as well as its newest innovation, Ranch Rita, for this Texas-style event. Exclusive performances by Country singer-songwriter and of the , along with additional celebrity guests and influencers helped set the tone for a memorable night!
08/10/2022
Taylor would like to recognize the great Serena Williams on her astonishing and unparalleled tennis career and commemorate her for being one of the greatest athletes the world has seen. Serena’s legacy of excellence, strength and courage will endure forever and we are looking forward to what Serena has in store for us next! 🎾
08/02/2022
The USA Track & Field Team took on the world at the World Athletics Championships in Eugene, Oregon, which were held for the first time ever on United States soil. Taylor would like to congratulate all the dedicated men and women athletes who participated, broke new records, and competed to their fullest potential.
Taylor partnered with World Athletics to spotlight some of the top performing athletes on YouTube including: and .
08/01/2022
The USA Track & Field took on the world at the World Athletics Championships in Eugene, Oregon, which were held for the first time ever on United States soil. Taylor would like to congratulate all the dedicated men and women athletes who participated, broke new records, and competed to their fullest potential.
Taylor partnered with our , World Athletics, to spotlight some of the top performing athletes on YouTube including: and .
07/29/2022
To celebrate the recent World Athletics Championships in Eugene, Oregon, Taylor, on behalf of client partner, World Athletics, helped cheer on competing athletes during a viewing party at the Armory Track & Field Center in New York on July 23. The highlights that day included the Men’s Triple Jump, Men's Javelin, Women's 5,000m, Men's 800m and the Men's and Women's 4x100m relays.
Olympians and hosted the event on behalf of USA Track and Field, as , a gold medalist and legendary Olympic athlete, showed her support. Swipe to see the exciting night!
07/26/2022
Our client partner Crown Royal continues to celebrate the rareness that comes from within communities with Crown Royal Extra Rare Aged 18 Years. This past June on DJ Screw Day, Crown Royal made a stop in Houston, Texas to blend the sound of the city, Chopped & Screwed with Classical music to create the CHOPERA.
From PR to Production, the activation included:
- an hour long performance from , , and Dr. Anne Lundy
- special guest performances by Paul Wall , Slim Thug , and Lil KeKe
- a charity Spotify playlist curated by
- a donation made to the Community Music Center of Houston,
, , , , , , Cmch Houston
07/13/2022
Our client partner partnered with to celebrate the cowboy and cowgirl culture of Texas leading up to the Juneteenth holiday.
From PR to production, the activation included:
– an all-black grand procession through the historic Fort Worth Stockyards
– a photo installation that celebrated the fashion and lifestyles of the community
– honoring Ms. Opal Lee (the grandmother of Juneteenth) with the Royal Rider Award for keeping the community thriving
So proud to be part of this important story and message!
07/12/2022
⭐ Exciting news from Taylor! ⭐
We are pleased to announce our newest hires: Arden Shirley, Jenny Cervantes, & Meg Scott
We can’t wait to see the world of possibilities these team members bring.
07/01/2022
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06/16/2022
This week, our Bulleit returned to Tribeca Festival for the fourth year in a row, converging film, music, and art to ignite conversation and action around its Tree Equity mission in partnership with AmericanForests. It was the first-ever Tribeca Music Lounge sponsored by Diageo, where Bulleit released a “Limited-Edition Vinyl” and the brand also transformed their barrels into seedling planters called “ART BARRELS” that will be used for future NYC tree planting. Swipe to see more of !
06/14/2022
Taylor congratulates our CEO and Managing Partner, Tony Signore, along with Monica Seles, 9x Grand Slam Champion and Hall of Famer, and Jeanine Liburd, Chief Social Impact and Communications Officer, BET on being honored at last night’s Harlem Junior Tennis and Education Program’s 50th Annual Spring Gala in New York City! The night was a success ending with over 1 million dollars raised. Thank you, honorees for your advocacy, diligent work, and dedication to breaking barriers, amplifying the voices of underrepresented communities, and supporting opportunities for inner-city boys and girls to reach their highest potential.
05/11/2022
Our client Royal, the Official Whisky Partner of the NFL, teamed up with and other NFL Legends in Las Vegas to recognize and honor the Draft’s past, present, and future icons. NFL Legends , , and were gifted a personalized bottle of Crown Royal Deluxe and toasted to the Draftees new careers, teams, and communities.
05/10/2022
On this episode of Shapers of Influence podcast, Marketing Coordinator Ebony Baker is joined by 2012 and 2016 US Olympic Team fencer and entrepreneur, Nzingha Prescod. Listen as they discuss mental health amongst athletes, the Olympics & life thereafter, and the Prescod Institute for Sports, Teamwork, and Education.
05/09/2022
With support from Taylor, longtime client partner Panini AmericaPaniniAmerica made a lasting impression at the recent NFL Draft with their exclusive collection of cards. Swipe to see the players’ responses to seeing receiving their first NFL cards!
05/05/2022
Client partner P&G returned to the 2022 NFL Draft in style with the latest iteration of the P&G Style Lounge. On Wednesday, April 27 in Las Vegas, first-round draft picks and their families enjoyed full grooming, laundry, and pampering services provided by hallmark P&G brands Gillette, Head & Shoulders, Old Spice and Tide Cleaners. Top NFL prospects including Jordan Davis (Georgia), Kyle Hamilton (Notre Dame), Jermaine Johnson (Florida State), Drake London (Southern California) and Chris Olave (Ohio State) made appearances at the P&G Style Lounge to ensure they looked their best as they prepared to walk the NFL Draft Red Carpet. Taylor supported the activation with high profile media opportunities for each player and captured engaging social content to further commemorate the festivities.
04/21/2022
Taylor invites you to join us on an exploration through the Metaverse! In our latest blog post, “The Metaverse: Leveraging the Next Frontier for Business Expansion,” Taylor Senior Vice President, , discusses Taylor’s new series of guides that will bring clarity to this virtual world and help brands establish a virtual footprint. Click on the link in bio to read more!
04/08/2022
Taylor congratulates our longtime trusted friend and esteemed sports journalist, Leon Carter on receiving the Associated Press Sports Editors (APSE) highest sports journalism honor, the 2022 Red Smith Award. As the visionary founder of the Sports Journalism Institute for 30 years, Carter’s mantra, “Let’s not just talk about diversity: Do something about it!” has echoed in the world of journalism and has pioneered the way for many black journalists. Thank you, Leon Carter for your major contributions to sports journalism and for your persistence in advocating for DE&I!
04/06/2022
Taylor’s Senior Vice President, Sabrina Lynch becomes the latest PR Executive to feature in installment series, “Three Things I’ve Learned.” Swipe to read three key lessons she’s learned in the past two years!
03/29/2022
ABC News President and FAMU graduate, Kim Godwin, receives UNCF’s Leadership Award last Thursday and captivates the room with her acceptance speech on the importance of black women receiving opportunities, being seen and acknowledged for their work, dreaming big, and supporting others along the way. Taylor congratulates Godwin on all her achievements as well as our outstanding women colleagues, including those who attended HBCUs. Thank you for being an inspiration and proof that dreams do come true.
03/10/2022
📣 New Podcast Alert! Tune in for the latest episode of The Shapers of Influence Podcast with our Marketing Coordinator, Ebony Baker and United Negro College Fund’s Vice-President of Strategic Partnerships and Institutional programs, Leader of the Institute for Capacity Building, and Morehouse graduate, Ed Smith-Lewis. Both Ebony and Ed are graduates of Historically Black Colleges and Universities, listen as they discuss the importance of supporting HBCUs, allyship, and what makes these institutions so significant. Link in bio!!
02/16/2022
Explore the world with owner 47 Club Productions, Taylor consultant, AnnaRose Rubright! AnnaRose invites us to take “A Bite Out of the World” in her latest blog as she visits some of her favorite vacation destinations and eats amazing food along the way. Click the link in our bio to read on our website!
01/17/2022
Today we celebrate the life, work, and legacy of Dr. Martin Luther King, Jr. A Husband, Father, Pastor, Civil Rights Leader, friend, and visionary, Dr. King’s commitment to equal rights for all has left a lasting impression and shaped the world today. Despite constant ridicule, mistreatment, harassment, and brutality, Dr. King and his constituents fought to keep hope and a vision of what equality for all looks like. As a towering figure and voice for the black community and all who are oppressed, we honor the monumental impact he has had on so many lives. Here at Taylor, we thank you, Dr. King for you for being a Shaper of Influence! We wish you all peace and joy on this Martin Luther King Day!
12/10/2021
Just steps away from Taylor’s office, our client partner Panini America launched an 18-story videoboard in Times Square to coincide with the launch of Matt Corral's autographed memorabilia line from Panini Authentic. Panini America signed Corral to an exclusive autograph memorabilia deal via it’s Panini Authentic division last summer during the start of the
12/06/2021
In partnership with former NFL Saints teammates Deuce McAllister
and Drew Brees, Crown Royal showed up in New Orleans and continued its mission of serving those who serve us with an event benefiting the military and hospitality communities. Guests came together at Tipitina’s music venue to eat, enjoy Crown Royal specialty cocktails and live music from Grammy-nominated musical group Tank and the Bangas. Swipe for more on Crown Royal’s Night of Service .
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Our #clientpartner @loyal9cocktails partnered with Showtime Late-Night Talk Show Host & Comedian @ziwef in the new, “Getting Real with Ziwe” campaign. Serving as brands first-ever national social campaign, Ziwe poses the question: What’s your take on the word “fizz”? Made with real vodka, real lemons and no fizz, try Loyal 9’s full-flavored vodka lemonade. 🍋 #nofizzsummer #loyal9 #ziwe
The USA Track & Field Team took on the world at the World Athletics Championships in Eugene, Oregon, which were held for the first time ever on United States soil. Taylor would like to congratulate all the dedicated men and women athletes who participated, broke new records, and competed to their fullest potential. Taylor partnered with World Athletics to spotlight some of the top performing athletes on YouTube including: @rcrouser @aleiabitofthis @elleruns_4_her_life @cooperteare @flaamingoo_ and @athiiing. #WCHOregon2022 #WorldAthletics #WorldChamps #WorldAthleticsChampionship #Oregon2022 #client
The USA Track & Field took on the world at the World Athletics Championships in Eugene, Oregon, which were held for the first time ever on United States soil. Taylor would like to congratulate all the dedicated men and women athletes who participated, broke new records, and competed to their fullest potential. Taylor partnered with our #clientpartner, World Athletics, to spotlight some of the top performing athletes on YouTube including: @rcrouser @aleiabitofthis @elleruns_4_her_life @cooperteare @flaamingoo_ and @athiiing. #WCHOregon2022 #WorldAthletics #WorldChamps #WorldAthleticsChampionship #Oregon2022 #client @rcrouser @aleiabitofthis @elleruns_4_her_life @cooperteare @flaamingoo_ @athiiing
Our client partner Crown Royal continues to celebrate the rareness that comes from within communities with Crown Royal Extra Rare Aged 18 Years. This past June on DJ Screw Day, Crown Royal made a stop in Houston, Texas to blend the sound of the city, Chopped & Screwed with Classical music to create the CHOPERA. From PR to Production, the activation included: - an hour long performance from @OGRonC, @thechopstars, and Dr. Anne Lundy - special guest performances by Paul Wall @paulwallbaby, Slim Thug @slimthug, and Lil KeKe @donke713 - a charity Spotify playlist curated by @OGRonC - a donation made to the Community Music Center of Houston, @cmch_houston @crownroyal, @OGRonC, @thechopstars, @paulwallbaby, @slimthug, @donke713, Cmch Houston
Our client partner @crownroyal partnered with @BillPickettRodeo to celebrate the cowboy and cowgirl culture of Texas leading up to the Juneteenth holiday. From PR to production, the activation included: – an all-black grand procession through the historic Fort Worth Stockyards – a photo installation that celebrated the fashion and lifestyles of the community – honoring Ms. Opal Lee (the grandmother of Juneteenth) with the Royal Rider Award for keeping the community thriving So proud to be part of this important story and message! @crownroyal @therealopallee @urbancowgirl510 @405rodeo @keiaramonique @denardhunt4
Today we celebrate the life, work, and legacy of Dr. Martin Luther King, Jr. A Husband, Father, Pastor, Civil Rights Leader, friend, and visionary, Dr. King’s commitment to equal rights for all has left a lasting impression and shaped the world today. Despite constant ridicule, mistreatment, harassment, and brutality, Dr. King and his constituents fought to keep hope and a vision of what equality for all looks like. As a towering figure and voice for the black community and all who are oppressed, we honor the monumental impact he has had on so many lives. Here at Taylor, we thank you, Dr. King for you for being a Shaper of Influence! We wish you all peace and joy on this Martin Luther King Day! #HappyMLKDay #shaperofinfluence
With MLK Day on Monday, you may be exploring ways to honor the life and legacy of Dr. Martin Luther King, Jr. Here at Taylor, we’re suggesting four ways that you and your loved ones can learn more about and celebrate the late, great Dr. King! 1. Attend a Virtual Event hosted by Dr. King’s Alma Mater Morehouse. All information on these weeklong events and celebrations is provided on the Morehouse College website! 2. Watch Movies about Dr. King and the Civil Rights Movement! Our Friend, Martin, Selma, Lord, Selma, and Selma are just a few great film options to learn more about Dr. King and the Civil Rights Movement. 3. Watch a documentary about Dr. King! Dive deeper into the life, work, and legacy of Dr. King with these documentary options. "King: A Filmed Record... Montgomery to Memphis" (1970), "Freedom on My Mind" (1994), "Soundtrack for a Revolution" (2009), "The March" (2013), "MLK/FBI" (2020). 4. Find ways to give back to your community! Rather you’re donating or volunteering, in the spirit of Dr. King’s legacy, we encourage you to take time to give back to your community. #MLKDay
Leading the Field
SECRET | NATIONAL WOMEN'S SOCCER LEAGUE
Guinness & Fighting Irish
Shapers of Influence Podcast
ICYMI
The Captain's Challenge
A St. Patrick’s Day Message from GuinnessUS
Taylor's D&I Presents: Subcultures in the Hispanic/Latinx Community
Taylor's 3-Year Guinness Case Study
Good Morning and welcome to my takeover of Taylor’s social channels! My name is Melissa Jannuzzi and I’m an account executive working out of our lovely NYC office. Sun’s out after a crazy thunderstorm so let’s get the day started! #tuesdaytakeover
Always buzzing out in CLT, NC.
No complaints about an open-office concept when you have coworkers like these. 💯 Whether it’s an impromptu brainstorm or a quick sidebar conversation for a mental break, what we affectionately call “The Pit” here in our CLT office is always buzzing.
That’s a wrap on my #TakeoverTuesday thanks following along! Tossing things down to Jordan Paschal down in our Charlotte office!
Tony Signore weighs in on paid versus unpaid internships
In his latest video, Taylor CEO, Tony Signore, weighs in on the debate over paid versus unpaid internships. While legal in some cases, Signore questions the intent, rationale, and application of ethical and moral standards when deciding not to pay an intern.
PRO-TIP: You can’t have a good day without a killer music playlist, am I right? Check-out Taylor’s Instagram stories to see what I’m listening to right now. What are you listening to? #TuesdayTakeover instagram.com/taylorstrategy
Bulleit celebrated the second installment of its latest Frontier Works protect - the Bulleit 3D Printed Frontier - in Austin, TX last week. Originally debuting in Oakland, CA, the Bulleit 3D Printed Frontier has brought, and continues to bring, leaders in art, tech and design together to curate a 3D-printed experience, including a 3D-printed bar and 3D-printed cocktails (yes, they exist!). The Taylor team was on-site to host top local, regional and national media and influencers, and gave them an inside look into the project and time with key stakeholders. Cheers to future collaboration with those who push boundaries on the modern cultural Frontier. #client
Shapers of Influence
Taylor is an agency of creative thinkers that specializes in brand building through conversation. We do this for the world’s leading brands with an integrated team across all marketing disciplines. Whether it’s developing strategy, building powerful brand narratives, crafting insight-driven creative, producing content or engaging the media, everything we produce is designed to inspire, incite, and shape conversation for the benefit of our client partners, their customers and stakeholders. Founded in 1984, Taylor is headquartered in New York, with offices in Los Angeles, Chicago and Charlotte. Our current portfolio of client partners includes Allstate, Samsung, Capital One, Guinness, Circle K, Draft Kings, Secret, OLAY, Tide, P&G, Panini, Citizen, Smirnoff, and Zenni. Discover how We Are Shapers of Influence at: taylorstrategy.com
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Just like that .... launches today .... and what a better way to start than interviewing a North American PR legend, former managing partner of PR agency powerhouse Taylor Strategy, Rutgers University Assistant Professor, Generation Z guru and author MARK BEAL!
Don't miss out on our talk with this incredible talent today at 1:00 pm EST. Make sure to subscribe and click the notification bell so you never miss a podcast! You can find the link in the bio. - https://www.youtube.com/channel/UCqiIHtc8ygWHB2z06ICZn0Q
Don't miss out on our talk with this incredible talent today at 1:00 pm EST. Make sure to subscribe and click the notification bell so you never miss a podcast! You can find the link in the bio. - https://www.youtube.com/channel/UCqiIHtc8ygWHB2z06ICZn0Q
“Black Joy. Black Excellence. Black Girl Magic. There’s a reason these affirmations of positive existence and ability exist as part of our everyday colloquialism. Black Americans face multiple hurdles to move freely in this world and society only sees the peak of the immeasurable hard work behind the ways communities navigate these obstacles. As marketing and communications professionals, it is our job to ensure important conversations, and actions, for equality are not eclipsed by an overt desire to chase profits through capitalism of any culture. There needs to be a consistent thread in the weight of support across all levels of business operations in this celebration. By treating it with respect, you pay homage to Blackness in its many shapes and forms” - Sabrina Lynch, SVP, Taylor Strategy
Taylor Strategy takes us down a visual retrospective of how Juneteenth has been celebrated over the centuries:
Sade Ayodele of Taylor Strategy has been named to PRWeek's 40 under 40 list! 2020 was a wake-up call to how the industry has failed in diversity, equity and inclusion. For Ayodele, these concerns have always been front and center. Read her full bio NOW!
https://www.prweek.com/article/1722938/40-40-2021-sade-ayodele-taylor
https://www.prweek.com/article/1722938/40-40-2021-sade-ayodele-taylor