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Taylor Strategy

Taylor Strategy Taylor is a purpose-led marketing communications agency that shapes possibilities for the world's leading brands.

Taylor is a brand counselor and public relations partner to a select portfolio of the world’s leading consumer brands. Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor is headquartered in New York with offices in

Taylor is a brand counselor and public relations partner to a select portfolio of the world’s leading consumer brands. Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor is headquartered in New York with offices in

Operating as usual

Our   announced a multi-year partnership with Joe Burrow (), who will be teaming up with Guinness and Hall of Fame quart...
10/27/2022

Our announced a multi-year partnership with Joe Burrow (), who will be teaming up with Guinness and Hall of Fame quarterback Joe Montana () to serve communities in need as part of the Guinness Gives Back program.🍺

As temperatures drop and snow begins to fall, we helped our   launch its latest edition series flavor, Red Bull Winter E...
10/19/2022

As temperatures drop and snow begins to fall, we helped our launch its latest edition series flavor, Red Bull Winter Edition Fig Apple! 🍎 Taylor spearheaded the media strategy and pitching that supported the launch for the limited-time offering, which will be available nationwide on October 31. ❄️

The NFL season is back and our   is kicking off year two with a partnership with  to give back to couriers who help fans...
10/11/2022

The NFL season is back and our is kicking off year two with a partnership with to give back to couriers who help fans celebrate gameday, with the help of NFL Legend,

🌟 New Interns Alert! 🌟Taylor would like to welcome all of our September Interns! We can’t wait to see the possibilities ...
10/07/2022

🌟 New Interns Alert! 🌟

Taylor would like to welcome all of our September Interns! We can’t wait to see the possibilities that each intern creates!

Join us in welcoming , .edi_g, , , .love, & Bailey Smith!

Join actor  in spicing up this season with ’s delicious fall-inspired cocktails! 🍎Perfect for fall, Captain Morgan Slice...
10/03/2022

Join actor in spicing up this season with ’s delicious fall-inspired cocktails! 🍎

Perfect for fall, Captain Morgan Sliced Apple fuses the flavor of crisp apples and hints of ginger – delicious enough to enjoy as a shot, or in your favorite rum cocktail. Some of our favorites include the Apple Mule and the Apple Crisp! Check out Captain Morgan’s website for more recipes. 🥃

📣 Attention! New Hires Alert! 📣We are excited to announce our newest hires: , .nash, ,  & Petra Magno!We can’t wait to s...
09/29/2022

📣 Attention! New Hires Alert! 📣
We are excited to announce our newest hires: , .nash, , & Petra Magno!

We can’t wait to see the possibilities that come from your time at Taylor!

One month after  and our   hosted their third annual Black Girl Magic Summit Pitch Competition, here is how the three wi...
09/26/2022

One month after and our hosted their third annual Black Girl Magic Summit Pitch Competition, here is how the three winning Black women-owned businesses are utilizing the divided $100K grant prize! 
* 1st place winner Amber Williams at is using the $50,000 prize to “further education and access to healthy foods in Dallas Fort-Worth communities” and aims to open a “commercial kitchen that can serve as a multi-use production space for her business and other local companies.”
* 2nd place winners, Blair Gyamfi and Morgan Taylor at , are using the $30,000 prize to prepare for season two of their show. The winnings will help “offset production and operational costs.”
* 3rd place winner Fathiyyah Doster at , is utilizing the $20,000 to continue scaling her business and providing holistic, natural care.

Last week, Taylor held its annual Summer Outing at  in New York City to celebrate the launch of our agency rebrand. 🎉The...
09/22/2022

Last week, Taylor held its annual Summer Outing at in New York City to celebrate the launch of our agency rebrand. 🎉

The night highlighted our Shapers of Possibility rebrand. Taylor colleagues bonded over delicious drinks & food, a beautiful backdrop of the infamous Central Park, and great conversation. Swipe to see more of this year’s outing. View our new website via link in bio! ⬆️

The World Health Organization estimates that more than 700,000 people die each year due to su***de. As tomorrow marks Wo...
09/09/2022

The World Health Organization estimates that more than 700,000 people die each year due to su***de. As tomorrow marks World Su***de Prevention Day, Taylor encourages those who are in need of assistance or know someone who is seeking help to call or text the Su***de & Crisis Lifeline at # 988. ***depreventionday

09/01/2022

Our partnered with Showtime Late-Night Talk Show Host & Comedian in the new, “Getting Real with Ziwe” campaign.

Serving as brands first-ever national social campaign, Ziwe poses the question: What’s your take on the word “fizz”? Made with real vodka, real lemons and no fizz, try Loyal 9’s full-flavored vodka lemonade. 🍋

Whether its living on your own or finding independence in relationships, owner of 47 Club Productions and Taylor Creativ...
08/31/2022

Whether its living on your own or finding independence in relationships, owner of 47 Club Productions and Taylor Creative partner, helps break down what independence means to her and shares input from others on how they receive support while finding self-independence.

Check out her “Finding Support Through Independence” podcast and comment below how you view independence.

It’s peak peach season and believe it or not – August is National Peach Month! 🍑 To celebrate, our   partnered with , a ...
08/29/2022

It’s peak peach season and believe it or not – August is National Peach Month! 🍑 To celebrate, our partnered with , a culinary collective born in the Bronx to curate 4 custom cocktail recipes and food pairings inspired by Crown Royal Peach.

Each recipe and food pairing, inspired by summer gatherings, compliment the vibrantly delicious Crown Royal Peach that is coupled with a touch of creamy vanilla and rich, signature blended whiskies. These recipes are guaranteed to be a crowd hit at your brunches, game nights, and more!

At Taylor, we place a strong emphasis on empowering women in our industry, whether it be during our monthly agency-wide ...
08/26/2022

At Taylor, we place a strong emphasis on empowering women in our industry, whether it be during our monthly agency-wide Women’s ERG meetings or our Women in Sports podcast. We want to commemorate on this day, and every day, all the dedicated women who are changing our world for the better. 🤍

On August 18th, our   ventured to Atlanta for the latest Generosity Hour series. The evening was emceed by Alicia Scott,...
08/25/2022

On August 18th, our ventured to Atlanta for the latest Generosity Hour series. The evening was emceed by Alicia Scott, owner, and founder of Range Beauty, with performances by Grammy nominated duo and Atlanta natives .

On behalf of Crown Royal, small local Atlanta businesses were awarded a monetary donation of $40,000 to honor their dedication to the community along with a $25,000 donation to the Fearless Foundation, an Atlanta-based nonprofit. Honoring Black owned beauty businesses during National Black Business Month, the night was nothing short of a celebration. Swipe to see more!

🚨 Attention: New hires shoutout! 🚨Please welcome our newest hires:   Carly Wilkins &  !We are excited to see the endless...
08/22/2022

🚨 Attention: New hires shoutout! 🚨

Please welcome our newest hires: Carly Wilkins & !

We are excited to see the endless possibilities that stem from our ever-growing team at Taylor!

👋 Attention! New Hires Alert! 👋 We are ecstatic to announce our newest hires:  Maggie and Shawn, we can’t wait to see wh...
08/15/2022

👋 Attention! New Hires Alert! 👋 

We are ecstatic to announce our newest hires:

Maggie and Shawn, we can’t wait to see what your futures hold at Taylor!

On August 2nd, our   brought the ultimate country vibes to the heart of Los Angeles. Held in DTLA, Lone River hosted med...
08/12/2022

On August 2nd, our brought the ultimate country vibes to the heart of Los Angeles. Held in DTLA, Lone River hosted media, influencers, and celebrity friends to saddle up and enjoy the full portfolio of Lone River Ranch Water as well as its newest innovation, Ranch Rita, for this Texas-style event. Exclusive performances by Country singer-songwriter and of the , along with additional celebrity guests and influencers helped set the tone for a memorable night!

Taylor would like to recognize the great Serena Williams on her astonishing and unparalleled tennis career and commemora...
08/10/2022

Taylor would like to recognize the great Serena Williams on her astonishing and unparalleled tennis career and commemorate her for being one of the greatest athletes the world has seen. Serena’s legacy of excellence, strength and courage will endure forever and we are looking forward to what Serena has in store for us next! 🎾

08/02/2022

The USA Track & Field Team took on the world at the World Athletics Championships in Eugene, Oregon, which were held for the first time ever on United States soil. Taylor would like to congratulate all the dedicated men and women athletes who participated, broke new records, and competed to their fullest potential.

Taylor partnered with World Athletics to spotlight some of the top performing athletes on YouTube including: and .

08/01/2022

The USA Track & Field took on the world at the World Athletics Championships in Eugene, Oregon, which were held for the first time ever on United States soil. Taylor would like to congratulate all the dedicated men and women athletes who participated, broke new records, and competed to their fullest potential.

Taylor partnered with our , World Athletics, to spotlight some of the top performing athletes on YouTube including: and .



To celebrate the recent World Athletics Championships in Eugene, Oregon, Taylor, on behalf of client partner, World Athl...
07/29/2022

To celebrate the recent World Athletics Championships in Eugene, Oregon, Taylor, on behalf of client partner, World Athletics, helped cheer on competing athletes during a viewing party at the Armory Track & Field Center in New York on July 23. The highlights that day included the Men’s Triple Jump, Men's Javelin, Women's 5,000m, Men's 800m and the Men's and Women's 4x100m relays. 
 
Olympians and hosted the event on behalf of USA Track and Field, as , a gold medalist and legendary Olympic athlete, showed her support. Swipe to see the exciting night! 

07/26/2022

Our client partner Crown Royal continues to celebrate the rareness that comes from within communities with Crown Royal Extra Rare Aged 18 Years. This past June on DJ Screw Day, Crown Royal made a stop in Houston, Texas to blend the sound of the city, Chopped & Screwed with Classical music to create the CHOPERA.

From PR to Production, the activation included:
- an hour long performance from , , and Dr. Anne Lundy
- special guest performances by Paul Wall , Slim Thug , and Lil KeKe
- a charity Spotify playlist curated by
- a donation made to the Community Music Center of Houston,

, , , , , , Cmch Houston

07/13/2022

Our client partner partnered with to celebrate the cowboy and cowgirl culture of Texas leading up to the Juneteenth holiday.

From PR to production, the activation included:
– an all-black grand procession through the historic Fort Worth Stockyards
– a photo installation that celebrated the fashion and lifestyles of the community
– honoring Ms. Opal Lee (the grandmother of Juneteenth) with the Royal Rider Award for keeping the community thriving

So proud to be part of this important story and message!

⭐ Exciting news from Taylor! ⭐We are pleased to announce our newest hires: Arden Shirley, Jenny Cervantes, & Meg ScottWe...
07/12/2022

⭐ Exciting news from Taylor! ⭐
We are pleased to announce our newest hires: Arden Shirley, Jenny Cervantes, & Meg Scott

We can’t wait to see the world of possibilities these team members bring.

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07/01/2022

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This week, our  Bulleit returned to Tribeca Festival for the fourth year in a row, converging film, music, and art to ig...
06/16/2022

This week, our Bulleit returned to Tribeca Festival for the fourth year in a row, converging film, music, and art to ignite conversation and action around its Tree Equity mission in partnership with AmericanForests. It was the first-ever Tribeca Music Lounge sponsored by Diageo, where Bulleit released a “Limited-Edition Vinyl” and the brand also transformed their barrels into seedling planters called “ART BARRELS” that will be used for future NYC tree planting. Swipe to see more of !

Taylor congratulates our CEO and Managing Partner, Tony Signore, along with Monica Seles, 9x Grand Slam Champion and Hal...
06/14/2022

Taylor congratulates our CEO and Managing Partner, Tony Signore, along with Monica Seles, 9x Grand Slam Champion and Hall of Famer, and Jeanine Liburd, Chief Social Impact and Communications Officer, BET on being honored at last night’s Harlem Junior Tennis and Education Program’s 50th Annual Spring Gala in New York City! The night was a success ending with over 1 million dollars raised. Thank you, honorees for your advocacy, diligent work, and dedication to breaking barriers, amplifying the voices of underrepresented communities, and supporting opportunities for inner-city boys and girls to reach their highest potential.

Our client  Royal, the Official Whisky Partner of the NFL, teamed up with  and other NFL Legends in Las Vegas to recogni...
05/11/2022

Our client Royal, the Official Whisky Partner of the NFL, teamed up with and other NFL Legends in Las Vegas to recognize and honor the Draft’s past, present, and future icons. NFL Legends , , and were gifted a personalized bottle of Crown Royal Deluxe and toasted to the Draftees new careers, teams, and communities.

On this episode of Shapers of Influence podcast, Marketing Coordinator Ebony Baker is joined by 2012 and 2016 US Olympic...
05/10/2022

On this episode of Shapers of Influence podcast, Marketing Coordinator Ebony Baker is joined by 2012 and 2016 US Olympic Team fencer and entrepreneur, Nzingha Prescod. Listen as they discuss mental health amongst athletes, the Olympics & life thereafter, and the Prescod Institute for Sports, Teamwork, and Education.

With support from Taylor, longtime client partner Panini AmericaPaniniAmerica made a lasting impression at the recent NF...
05/09/2022

With support from Taylor, longtime client partner Panini AmericaPaniniAmerica made a lasting impression at the recent NFL Draft with their exclusive collection of cards. Swipe to see the players’ responses to seeing receiving their first NFL cards!

Client partner P&G returned to the 2022 NFL Draft in style with the latest iteration of the P&G Style Lounge. On Wednesd...
05/05/2022

Client partner P&G returned to the 2022 NFL Draft in style with the latest iteration of the P&G Style Lounge. On Wednesday, April 27 in Las Vegas, first-round draft picks and their families enjoyed full grooming, laundry, and pampering services provided by hallmark P&G brands Gillette, Head & Shoulders, Old Spice and Tide Cleaners. Top NFL prospects including Jordan Davis (Georgia), Kyle Hamilton (Notre Dame), Jermaine Johnson (Florida State), Drake London (Southern California) and Chris Olave (Ohio State) made appearances at the P&G Style Lounge to ensure they looked their best as they prepared to walk the NFL Draft Red Carpet. Taylor supported the activation with high profile media opportunities for each player and captured engaging social content to further commemorate the festivities.

Taylor invites you to join us on an exploration through the Metaverse! In our latest blog post, “The Metaverse: Leveragi...
04/21/2022

Taylor invites you to join us on an exploration through the Metaverse! In our latest blog post, “The Metaverse: Leveraging the Next Frontier for Business Expansion,” Taylor Senior Vice President, , discusses Taylor’s new series of guides that will bring clarity to this virtual world and help brands establish a virtual footprint. Click on the link in bio to read more!

Taylor congratulates our longtime trusted friend and esteemed sports journalist, Leon Carter on receiving the Associated...
04/08/2022

Taylor congratulates our longtime trusted friend and esteemed sports journalist, Leon Carter on receiving the Associated Press Sports Editors (APSE) highest sports journalism honor, the 2022 Red Smith Award. As the visionary founder of the Sports Journalism Institute for 30 years, Carter’s mantra, “Let’s not just talk about diversity: Do something about it!” has echoed in the world of journalism and has pioneered the way for many black journalists. Thank you, Leon Carter for your major contributions to sports journalism and for your persistence in advocating for DE&I!

Taylor’s Senior Vice President, Sabrina Lynch becomes the latest PR Executive to feature in  installment series, “Three ...
04/06/2022

Taylor’s Senior Vice President, Sabrina Lynch becomes the latest PR Executive to feature in installment series, “Three Things I’ve Learned.” Swipe to read three key lessons she’s learned in the past two years!

ABC News President and FAMU graduate, Kim Godwin, receives UNCF’s Leadership Award last Thursday and captivates the room...
03/29/2022

ABC News President and FAMU graduate, Kim Godwin, receives UNCF’s Leadership Award last Thursday and captivates the room with her acceptance speech on the importance of black women receiving opportunities, being seen and acknowledged for their work, dreaming big, and supporting others along the way. Taylor congratulates Godwin on all her achievements as well as our outstanding women colleagues, including those who attended HBCUs. Thank you for being an inspiration and proof that dreams do come true.

📣 New Podcast Alert! Tune in for the latest episode of The Shapers of Influence Podcast with our Marketing Coordinator, ...
03/10/2022

📣 New Podcast Alert! Tune in for the latest episode of The Shapers of Influence Podcast with our Marketing Coordinator, Ebony Baker and United Negro College Fund’s Vice-President of Strategic Partnerships and Institutional programs, Leader of the Institute for Capacity Building, and Morehouse graduate, Ed Smith-Lewis. Both Ebony and Ed are graduates of Historically Black Colleges and Universities, listen as they discuss the importance of supporting HBCUs, allyship, and what makes these institutions so significant. Link in bio!!

Explore the world with owner 47 Club Productions, Taylor consultant, AnnaRose Rubright! AnnaRose invites us to take “A B...
02/16/2022

Explore the world with owner 47 Club Productions, Taylor consultant, AnnaRose Rubright! AnnaRose invites us to take “A Bite Out of the World” in her latest blog as she visits some of her favorite vacation destinations and eats amazing food along the way. Click the link in our bio to read on our website!

01/17/2022

Today we celebrate the life, work, and legacy of Dr. Martin Luther King, Jr. A Husband, Father, Pastor, Civil Rights Leader, friend, and visionary, Dr. King’s commitment to equal rights for all has left a lasting impression and shaped the world today. Despite constant ridicule, mistreatment, harassment, and brutality, Dr. King and his constituents fought to keep hope and a vision of what equality for all looks like. As a towering figure and voice for the black community and all who are oppressed, we honor the monumental impact he has had on so many lives. Here at Taylor, we thank you, Dr. King for you for being a Shaper of Influence! We wish you all peace and joy on this Martin Luther King Day!

12/10/2021

Just steps away from Taylor’s office, our client partner Panini America launched an 18-story videoboard in Times Square to coincide with the launch of Matt Corral's autographed memorabilia line from Panini Authentic. Panini America signed Corral to an exclusive autograph memorabilia deal via it’s Panini Authentic division last summer during the start of the

In partnership with former NFL Saints teammates Deuce McAllisterand Drew Brees, Crown Royal showed up in New Orleans and...
12/06/2021

In partnership with former NFL Saints teammates Deuce McAllister
and Drew Brees, Crown Royal showed up in New Orleans and continued its mission of serving those who serve us with an event benefiting the military and hospitality communities. Guests came together at Tipitina’s music venue to eat, enjoy Crown Royal specialty cocktails and live music from Grammy-nominated musical group Tank and the Bangas. Swipe for more on Crown Royal’s Night of Service .

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Shapers of Influence

Taylor is an agency of creative thinkers that specializes in brand building through conversation. We do this for the world’s leading brands with an integrated team across all marketing disciplines. Whether it’s developing strategy, building powerful brand narratives, crafting insight-driven creative, producing content or engaging the media, everything we produce is designed to inspire, incite, and shape conversation for the benefit of our client partners, their customers and stakeholders. Founded in 1984, Taylor is headquartered in New York, with offices in Los Angeles, Chicago and Charlotte. Our current portfolio of client partners includes Allstate, Samsung, Capital One, Guinness, Circle K, Draft Kings, Secret, OLAY, Tide, P&G, Panini, Citizen, Smirnoff, and Zenni. Discover how We Are Shapers of Influence at: taylorstrategy.com

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Just like that .... launches today .... and what a better way to start than interviewing a North American PR legend, former managing partner of PR agency powerhouse Taylor Strategy, Rutgers University Assistant Professor, Generation Z guru and author MARK BEAL!
Don't miss out on our talk with this incredible talent today at 1:00 pm EST. Make sure to subscribe and click the notification bell so you never miss a podcast! You can find the link in the bio. - https://www.youtube.com/channel/UCqiIHtc8ygWHB2z06ICZn0Q

“Black Joy. Black Excellence. Black Girl Magic. There’s a reason these affirmations of positive existence and ability exist as part of our everyday colloquialism. Black Americans face multiple hurdles to move freely in this world and society only sees the peak of the immeasurable hard work behind the ways communities navigate these obstacles. As marketing and communications professionals, it is our job to ensure important conversations, and actions, for equality are not eclipsed by an overt desire to chase profits through capitalism of any culture. There needs to be a consistent thread in the weight of support across all levels of business operations in this celebration. By treating it with respect, you pay homage to Blackness in its many shapes and forms” - Sabrina Lynch, SVP, Taylor Strategy
Taylor Strategy takes us down a visual retrospective of how Juneteenth has been celebrated over the centuries:
Sade Ayodele of Taylor Strategy has been named to PRWeek's 40 under 40 list! 2020 was a wake-up call to how the industry has failed in diversity, equity and inclusion. For Ayodele, these concerns have always been front and center. Read her full bio NOW!
https://www.prweek.com/article/1722938/40-40-2021-sade-ayodele-taylor
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