Primary Wave

Primary Wave Official page of the leading independent publisher Primary Wave Music of iconic + legendary music. One of the most dynamic independent publishing and talent management companies in the world, Primary Wave Music is home to some of the most iconic songwriters and artists across the history of recorded music including Bob Marley, Smokey Robinson, Whitney Houston, Burt Bacharach, Prince, Aerosmith, Def Leppard, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George, Steve Cropper, Glenn Gould, Air Supply, and many more.

Throughout the company’s 14-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering and executing proactive one-of-a-kind ideas, unique services and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent t

Throughout the company’s 14-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering and executing proactive one-of-a-kind ideas, unique services and marketing campaigns for our artists. Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent t

Operating as usual

It's Friday - which means it's time for the newest tunes from our artists for this week's #NewMusicFriday 🎶Listen to all...
10/08/2021

It's Friday - which means it's time for the newest tunes from our artists for this week's #NewMusicFriday 🎶

Listen to all our new tracks in our Hot New Music Playlist 👉 https://bit.ly/PWNewWave!

'Chapstick' - COIN

'Mental Anguish' - Glaive & Ericdoa (co-wrriten by Tim Randolph)

‘Little Men’ (album) - Marc E. Bassy (co-produced by NGHT NGHT)

'No Perfect Time' - Marc E. Bassy (co-produced by M-PHAZES)

'Hand On the Pump (DJ Mugg Remix) - Cypress Hill

'Thunder In My Heart Again (Remix)' - ARMAND VAN HELDEN x Meck (Original by Leo Sayer)

'Follow You' - The Piano Guys

'Crime Spree b/w Ju**ie For Your Love' - GOONS (Hi-Tide Recordings )

'Strength' - Bryce Fox

On September 23rd, the Black Music Action Coalition hosted their 1st ever Music in Action Awards gala in West Hollywood....
10/03/2021

On September 23rd, the Black Music Action Coalition hosted their 1st ever Music in Action Awards gala in West Hollywood. The Weeknd, HER Music, Motown's Ethiopia Habtemariam and other honorees were recognized for their significant contributions to social justice, change and equity.

Primary Wave is a proud supporter of BMAC and we applaud all of this year's honorees taking action in the music industry.

This week, M·A·C Cosmetics announced a new, long-term, multi-faceted partnership with the Whitney Houston Estate.💄 The b...
10/02/2021
M.A.C. Announces Makeup Line with Whitney Houston's Estate: 'Something She Always Wanted to Do'

This week, M·A·C Cosmetics announced a new, long-term, multi-faceted partnership with the Whitney Houston Estate.💄

The beauty brand is set to launch a collection in 2022 as part of the collaboration, and will support the upcoming biopic by recreating some of Whitney's most memorable beauty looks for the film.

Read more in People — https://bit.ly/3F746za

The makeup line will be used in Whitney Houston's upcoming biopic I Wanna Dance with Somebody

Checkout our newest tunes from our artists for this New Music Friday 🎶And as always, hear all the latest #NMF songs in o...
10/01/2021

Checkout our newest tunes from our artists for this New Music Friday 🎶

And as always, hear all the latest #NMF songs in our Hot New Music Playlist 👉 https://bit.ly/PWNewWave!

'Vibe' - Skip Marley (feat. Popcaan )

‘Old Me’ - Felix Jaehn (co-written by Georgia Ku )

'After Midnight’ (EP) - 12AM

‘Five N’ Dime’ - Mills (co-written and produced by Ryan Linvill)

‘MVP’ - Slimdan (co-written and co-produced by Ryan Linvill)

‘What Child Is This? / Waltz of the Flowers’ - Jim Brickman Music

‘I’m At Your Mercy’ - Luke McMaster (Deep Wave / Green Hill)

‘The Dredger’ - Satan's Pilgrims (Hi-Tide Recordings)

‘Mary Did You Know?’ - Gordon Mote (Green Hill)

TODAY - We're excited to join Music Forward Foundation  for All Access Fest, where a few of our team members will be spe...
09/30/2021

TODAY - We're excited to join Music Forward Foundation for All Access Fest, where a few of our team members will be speaking to aspiring music industry professionals and artists to connect passions to professions!

All Access Fest is a virtual career expo that invites youth ages 16-24 to follow their dreams of a career in the music industry, spark discovery, and map pathways to success.

Join: bit.ly/ALLACCESSFEST21

Kick off the fall season with the newest tunes from our artists for this #NewMusicFriday 🎶 And as always, hear all the l...
09/24/2021

Kick off the fall season with the newest tunes from our artists for this #NewMusicFriday 🎶 And as always, hear all the latest #NMF songs in our Hot New Music Playlist 👉 https://bit.ly/PWNewWave!

“How Will I Know” - Whitney Houston and Clean Bandit

“Physical” (Remastered 2021) - Olivia Newton-John

“Eye of the Tiger” - The Piano Guys

“Let Me Not” - Hollis (co-written by Keeley Bumford / Dresage)

“In The Meantime” (Album) - Alessia Cara (Multiple tracks co-written by Jon Levine)

“This Is How the World Ends” (Album) - Badflower

“Incalescent” (Album) - Samsaruh

“Charlotte Beach / Cuckoo Clock” - Televisionaries (Hi-Tide Recordings)

09/24/2021

Live from the inaugural BMAC Gala in Los Angeles. The Weeknd awarded with the Quincy Jones Humanitarian Award.

This week, Paul Anka  sat down with Forbes to share special memories and plans for his upcoming fall US tour! Head to th...
09/23/2021
Paul Anka Shares Special Memories And Plans For Fall US Tour

This week, Paul Anka sat down with Forbes to share special memories and plans for his upcoming fall US tour!

Head to the link to read the full interview ✨
https://www.forbes.com/sites/robinraven/2021/09/20/paul-anka-shares-special-memories-and-plans-for-fall-us-tour/?sh=692909587f59

Paul Anka talks Sinatra, The Beatles, Elizabeth Taylor, his new tour, his favorite places to travel, and what it was like to record an album during the pandemic.

Cedella Marley: ‘The mission is to spread Daddy’s music to every corner of the Earth’ 🎶As a new musical about the life o...
09/22/2021
Cedella Marley: ‘The mission is to spread Daddy’s music to every corner of the Earth’

Cedella Marley: ‘The mission is to spread Daddy’s music to every corner of the Earth’ 🎶

As a new musical about the life of Bob Marley prepares to celebrate his spirit and classic songs, Marley’s daughter, plus the director and star of Get Up, Stand Up!, Cedella Marley discusses his extraordinary legacy with The Guardian .

Check out the interview here: 👉https://bit.ly/CedellaTheGuardian

📸: Jeffery Salter for the Observer

As a new musical about Bob Marley prepares to celebrate his spirit and songs, Marley’s daughter, and the director and star of Get Up, Stand Up!, discuss his legacy

In continuation of our year-long celebration of 15 years in the music business, we're excited to announce a one-of-a-kin...
09/20/2021

In continuation of our year-long celebration of 15 years in the music business, we're excited to announce a one-of-a-kind marketing collaboration with TIDAL !

TIDAL has rolled out 3 exclusive Primary Wave Music playlists on their platform:

🎶 Primary Wave Essentials [including exclusive audio commentary from our CEO/Founder Larry Mestel]
🎧 Covering Primary Wave
📀 Sampling Primary Wave

Listen to them all on TIDAL: https://listen.tidal.com/view/pages/m_primary-wave

Streaming today, all three playlists feature songs from Primary Wave’s extensive publishing catalog, as well as songs released by artists across the company's talent management roster. The Primary Wave Essentials playlist is augmented with exclusive audio commentary from Primary Wave Music's CEO and Founder Larry Mestel. Also, as part of the collaboration, TIDAL is featuring Essentials playlists from a slew of Primary Wave artists on their homepage as well as across all their marketing channels.


This partnership marks the first time that a major DSP has highlighted a music publisher in such a prominent way. Primary Wave Music’s head of streaming Mike Fordham says, “I’m thrilled that TIDAL is shining a light on the incredible catalog that Primary Wave has built over our 15-year history. I can’t thank the TIDAL team enough for their willingness to showcase a major publishing company to this extent.”


“Primary Wave Music has been a great partner and we’re thrilled to celebrate this milestone with them,” said Tony Gervino, Executive Vice President, Editor-in-Chief, TIDAL. “As a home to some of the most iconic sounds in music history, the impact of this catalog across modern music is unparalleled.”

Enjoy the last official weekend of summer with the latest tracks from our artists for this #NewMusicFriday 🎶 Blast all o...
09/17/2021

Enjoy the last official weekend of summer with the latest tracks from our artists for this #NewMusicFriday 🎶

Blast all of the #NMF tracks in our New Music Playlist 👉 https://bit.ly/PWNewWave!

•“One Way Out “(album) - Melissa Etheridge

•“Promise You” - NCT 127 (co-written & co-produced by Ryan Linvill)

•“Bowie” (EP) - Marc E. Bassy (co-produced / co-written by Alex Hau and Will Mosgrove of NGHT NGHT)

•“Just Words (feat. Rebbi)” - Tom Ferry Music (co-written by Emily Phillips)

•“Softly Breaking” - Paso Doble & Cammie Robinson (co-written by Emily Phillips)

•"Who I Am (Acoustic)" - Dresage

•“Running”- Luke McMaster (Deep Wave / Green Hill Music)

•“Wet Dreamz” - Sevyn Streeter (ft. Jeremih)

•“live @ smiley studios" - Ashlynn Malia

•“Live At Birdland” (album) - Count Basie Orchestra

• “Next Summer” - Todd Bradley -(Hi-Tide Recordings)

Looking for a new rock-themed gaming playlist? PlayStation 's got you covered with their new Spotify playlist - Classic ...
09/13/2021

Looking for a new rock-themed gaming playlist? PlayStation 's got you covered with their new Spotify playlist - Classic Rock Retrogamer: Def Leppard Takeover 🎮

This playlist features our very own Def Leppard, as well as other Primary wave legends like Alice Cooper , Dirty Honey , and more 🤘

Hit the link to listen now! ▶️ https://bit.ly/PlayStationTakeover

Looking for a new rock-themed gaming playlist? PlayStation 's got you covered with their new Spotify playlist - Classic Rock Retrogamer: Def Leppard Takeover 🎮

This playlist features our very own Def Leppard, as well as other Primary wave legends like Alice Cooper , Dirty Honey , and more 🤘

Hit the link to listen now! ▶️ https://bit.ly/PlayStationTakeover

Start your weekend right with these new tunes from our primary wave artists! #NewMusicFriday 🔥Find all of the #NMF track...
09/10/2021

Start your weekend right with these new tunes from our primary wave artists! #NewMusicFriday 🔥Find all of the #NMF tracks right here in our New Music Playlist 👉 https://bit.ly/PWNewWave!

“Sexy Villain”- Remi Wolf (produced and co-written by M-PHAZES)

“Damn It Feels Good To Be Me” - Andy Grammer (written + produced by Jon Levine)

“pretty poison,” “grave,” “I hope ur miserable until ur dead”- Nessa Barrett (co-written + co-produced by Tim Randolph)

“I Don’t Wanna Leave” - PRETTYMUCH (ft. Jeremih)

Signs of Life (Album) - Foy Vance

“what doesn’t kill me”- Kacey Musgraves (co-written by Dante Jones)

"Get Over Here" - Aly and AJ

“KING” - Rosa Linn (ft. Kiiara)

Thank you Rolling Stone for the love in this week's music biz feature “No Shelf Life Now”: The Big Business of Interpola...
09/09/2021
'No Shelf Life Now': The Big Business of Interpolating Old Songs for New Hits

Thank you Rolling Stone for the love in this week's music biz feature “No Shelf Life Now”: The Big Business of Interpolating Old Songs for New Hits 🤘

Rolling Stone chatted with Primary Wave's President Justin Shukat, VP of Creative Franny Graham, and legendary artist Paul Anka for this piece on interpolations, flips, and hits. Hit the link below to read the full article!

Interpolation-loving artists like Olivia Rodrigo, Ava Max, and Doja Cat are leading a radical shift in the way the music industry thinks about catalog usage. How far can the trend go?

From all of us at Primary Wave, have a happy and safe Labor Day!
09/06/2021

From all of us at Primary Wave, have a happy and safe Labor Day!

From all of us at Primary Wave, have a happy and safe Labor Day!

Kick back, relax, and enjoy Labor Day weekend with our Summer Classics playlist on Spotify 🤘☀️🏖️▶️: https://bit.ly/PWSum...
09/04/2021

Kick back, relax, and enjoy Labor Day weekend with our Summer Classics playlist on Spotify 🤘☀️🏖️

▶️: https://bit.ly/PWSummerClassics

Kick back, relax, and enjoy Labor Day weekend with our Summer Classics playlist on Spotify 🤘☀️🏖️

▶️: https://bit.ly/PWSummerClassics

08/31/2021
Melissa Etheridge's Goodbye Song

In case you missed it - Melissa Etheridge recently surprised Nate Burleson on "Good Morning Football" and sang him a song for his departure from the NFL Network. Best of luck, Nate!

Congratulations to our very own Lexi Todd for being named one of Billboard’s 2021 40 under 40! Lexi, who is our Director...
08/29/2021

Congratulations to our very own Lexi Todd for being named one of Billboard’s 2021 40 under 40! Lexi, who is our Director of Business and Legal affairs, was named one of Billboard’s 40 Trailblazing Young Music Executives. 🌟 Proud to have you on our team, Lexi!

08/28/2021
Primary Wave Welcomes Gin Blossoms!

A few days ago we proudly announced our latest acquisition of the Gin Blossoms catalogue! We’re thrilled to include Gin Blossoms hits such as “Hey Jealousy,” “Found Out About You,” “Til I Hear It From You” and “Follow You Down.” 🎶

Read all about it on HITSDailyDouble or PrimaryWave.com ✨

Stay fresh and up to date with the latest songs from our #PrimaryWave artists! Find all of the #NMF tracks right here in...
08/27/2021

Stay fresh and up to date with the latest songs from our #PrimaryWave artists!
Find all of the #NMF tracks right here in our New Music Playlist 👉 https://bit.ly/PWNewWave

“Love Walks Through the Rain” - Trace Adkins feat Melissa Etheridge
“Don’t You Hold Me Down” - Alan Walker feat Georgia Ku
“Fighter” - Imanbek x LP
“Pandemic Blues” - Chris Isaak
“Anyone” - The Piano Guys
“Roman Attack” - Foy Vance
“Fukboi” - Badflower
“Lights” - 12AM feat Pyrex
“Cold Blue Steel” - Tesla the Band

The jig is up, the news is out. Styx's 'Oh Mama' beer is finally here! 🤘Oh Mama is a Traditional Golden American Lager b...
08/23/2021

The jig is up, the news is out. Styx's 'Oh Mama' beer is finally here! 🤘

Oh Mama is a Traditional Golden American Lager brewed for the Steel City, a collaboration between Styx and Voodoo Brewing Co. . The inspiration for the name and artwork comes from the Styx hit song “Renegade” which is regularly played at Heinz Field as an anthem for the Pittsburgh Steelers defense during the 3rd quarter.

Check out the Styx page for more info! 🍺

The jig is up, the news is out. Styx's 'Oh Mama' beer is finally here! 🤘

Oh Mama is a Traditional Golden American Lager brewed for the Steel City, a collaboration between Styx and Voodoo Brewing Co. . The inspiration for the name and artwork comes from the Styx hit song “Renegade” which is regularly played at Heinz Field as an anthem for the Pittsburgh Steelers defense during the 3rd quarter.

Check out the Styx page for more info! 🍺

08/22/2021
Paul Anka on TMZ!

Check out this snippet of Paul Anka's recent feature onTMZ - and watch the full interview on Paul's page!

08/21/2021
Happy Birthday Count Basie!

Celebrating Count Basie today on what would have been his 117th birthday. 🎈

Comment below your favorite song or album from "The Count!" 🎶

Spice up your weekend with our New Music Playlist!  #NewMusicFriday 🔥Find all of the #NMF tracks right here in our New M...
08/20/2021

Spice up your weekend with our New Music Playlist! #NewMusicFriday 🔥
Find all of the #NMF tracks right here in our New Music Playlist 👉 https://bit.ly/PWNewWave

“I Feel Good” - Pitbull & DJWS (co-written & co-produced by DJ White Shadow)
“As Cool As You Try” - Melissa Etheridge
“I Gotta Feeling” - Felix Jaehn x Robin Schulz featuring Georgia Ku
“Kanpai” - Alice Longyu Gao (co-written & co-produced by Tim Randolph)
“If You Ever Leave, I’m Coming With You” - The Wombats (co-written by Tim Randolph)
“Lift Up Your Head” - Boy George (Boy George & Culture Club)
“Can’t Stop The Rain” - NEIL FRANCES

Address

116 E 16th St, Fl 9
New York, NY
10003

Alerts

Be the first to know and let us send you an email when Primary Wave posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Primary Wave:

Videos

Our Story

Music Publishing + Talent Management + Digital & Brand Marketing Agency. NY: 116 E. 16th Street, 9th Floor New York, NY 10003 LA: 10850 Wilshire Blvd. Suite #600 Los Angeles, CA 90024

Nearby media companies


Other New York media companies

Show All