Plan A Media

Plan A Media Current Roster: Bebe Winans, Bob Seger, Fantasia, Julie Roberts, Keaton Simons, Mark McGrath, Peter Cincotti, Sugar Ray, Mary Mary, and Rondi Charleston.

Plan A Media, a diversified publicity company specializing in music and entertainment clients, and embracing the new technological, demographic and cultural aspects of entertainment and marketing, serves a lengthening and diverse slate of creators and corporate clients. The company was launched in New York in mid-2006 by former Atlantic Records Co-President Ron Shapiro and veteran music industry publicity and media specialist Patti Conte. Widely regarded as one of the music industry’s most innovative and accomplished executives, Ron Shapiro has forged his own path from record label publicity departments to the presidency of Atlantic Records to spearheading his own start-up. In early 2004, Shapiro launched Ron Shapiro Management & Consulting, LLC, calling on his extraordinary range of experience which spans all aspects of the modern music business. His enduring belief in long-term artist development would lay the foundation for a steady road to success. In his first year of independent operation, he spawned a gold record with country phenom Julie Roberts (Mercury Nashville) and a follow up debut at #4 on the country charts. He currently guides the careers of artists such as Regina Spektor on Sire/Warner Bros. Records (current album “far” debuted at #3 on Billboard Top 200, 2006 release “Begin To Hope” is certified gold in the USA, UK, Ireland, Sweden, Australia, and New Zealand with over 1 million sold worldwide), Lenka (EPIC Records), Jace Everett (Weston Boys Entertainment/Wrasse Records) and newcomers 2AM Club (RCA Music Group) and Lauren Pritchard (Spilt Milk/Island UK/Universal Republic). A co-owner of Plan A Media, Shapiro has also served as a consultant to AOL Music, Clear Channel Entertainment, and several independent record labels. Additionally, over the course of his Atlantic Records tenure, Shapiro played a key role in the careers of Jewel, Tori Amos, Rob Thomas & Matchbox Twenty, Kid Rock, POD, Duncan Sheik, Sugar Ray, and Brandy, all while working with superstars such as Phil Collins and Led Zeppelin. Patti Conte is among the most respected media specialists in the music industry, with more than 30 years of experience in entertainment publicity, 24 of them at Atlantic Records, where she was Senior Vice President, Media & Artist Relations. During that time, she played a central role not only in the development of countless artists and music projects, including Led Zeppelin, Robert Plant, Kid Rock, Phil Collins, Genesis, Foreigner, Jewel, matchbox twenty, Rob Thomas, Stone Temple Pilots, Bette Midler, Rush, AC/DC, INXS, Sean Paul and other VP Records reggae artists, Tori Amos, Hootie and the Blowfish, Twista, Ray J, Brandy, Lil’ Kim, P.O.D., Nappy Roots, The Corrs, The Donnas, and Craig David, but also in dramatically raising the media profile of Atlantic as a company, its entire executive team, and Atlantic’s key place in American cultural heritage. As Senior Vice President, Communications at EMI Music’s Virgin Records, Conte directed label publicity and media campaigns for Virgin Chairman Matt Serletic, Virgin Urban Music President Jermaine Dupri, and a host of platinum artists including The Rolling Stones, Korn, KT Tunstall, Gorillaz, Joss Stone, Lenny Kravitz, Ben Harper, 30 Seconds To Mars, Bubba Spar###, Dem Franchize Boyz, Big Boi and Purple Ribbon Records, and A Perfect Circle. Plan A Media recently welcomed senior media executive Melani Rogers to the company. Rogers, a 30-year entertainment industry veteran, most recently headed up EMI/Manhattan Records Publicity Department where she represented such artists as Diana Ross, Sarah Brightman, Celtic Woman and Alejandro Escovedo, among others. As Senior Vice President of the Arista and Epic publicity departments Rogers was instrumental in developing media campaigns for Whitney Houston, Patti Smith, the Kinks, LaFace Records, Aretha Franklin, Sade, Pearl Jam, Ozzy Osbourne, Rage Against The Machine, Oasis, Celine Dion and the late 90’s Latin explosion, among countless other projects.

Mission: Plan A Media has a special focus on addressing the publicity, positioning and media development needs of emerging and established artists affected by the internal upheavals of recent years within the music industry. It also is dedicated to the strategic integration of traditional media and publicity outlets with the fragmented, decentralized and highly user-driven nature of new interactive and on-line media. Plan A Media is a joint venture between Ron Shapiro Management and Consulting LLC and Conte, a three-decade veteran of music industry publicity and artist/media relations. It exists alongside the other full-service units of Shapiro’s company, which is approaching its sixth anniversary. “Patti Conte and I have made our careers in embracing decades of seismic changes in music, in music-related technology, and in the feedback loop between artists, the music industry, and successive generations of music fans,” Ron Shapiro said. “Plan A Media’s essential brief is to facilitate the connection of gifted artists with the world at large, in all the musical, emotional and spiritual dimensions that we associate with the cherished experience of music in our lives. Our work will encompass and integrate every aspect of communication, traditional and new. In building the images, visibility and longevity of our artists, our company will address the multiplying paths of media and technology as -- purely and simply -- growth.” Patti Conte added: “Ron Shapiro has been a rare combination in the music business: a hard-nosed realist, a true visionary and, at heart, a nurturer and fierce advocate for talent. We know that music is just as precious to the young and the not-so-young as it has ever been, and our partnership in Plan A Media will pursue every avenue of exposure as it arises – while honoring and protecting our clients’ creative and artistic integrity, first and foremost.”

Operating as usual


56 W 22nd St
New York, NY


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