
09/17/2025
China’s micro-drama industry has exploded into a $9.4B market in 2025 — surpassing the country’s domestic box office for the first time. With 830M viewers and premium micro-dramas now rivaling traditional TV and film, this short-form format is proving it’s more than a fad. The question now: how soon before the U.S. market, already nearing $1B, follows suit?
Micro-dramas — the bite-sized serialized vertical dramas that have exploded across Asia — are no longer a niche experiment. According to a new report from