RJ Palmer Media

RJ Palmer Media RJ Palmer is a mid-sized media agency providing strategic insights, TV, Print, OOH, Radio, and Digital, Media Planning and Buying, as well as Branded Entertainment and Corporate Barter.
We have strategically structured our agency services for clients by providing senior level talent to handle all business with a hands-on approach. We find this level of service is lost in the mega-agency model. Our team brings years of experience to our clients in all categories of business and media principles. Our greatest asset is our employees who dedicate themselves to the organizations we serve. These key elements contribute to our main objective, helping marketers successfully reach their goals.
(2)

At RJ Palmer, we don’t wait for opportunities, we make them. Our independence means our planning is driven solely by media strategy, enabling us to deliver the best-priced plans at optimal reach. There is a difference in media pricing for everyone and we know how to get that best pricing for our clients because our people have been on both sides of the negotiation. Our senior experience means our buys are better, faster and smarter.

Mission: Our mission and vision are simple. At RJ Palmer, we are committed to delivering the highest quality communication services possible. We become an extension of our clients’ marketing teams relentlessly pursuing breakthrough ideas and solutions that produce results that have a positive impact on their businesses. We do this by relying on a team of accomplished and enthusiastic media professionals who consistently create opportunities and environments to better communicate and increase the impact of our clients’ message. Sign up to receive RJ Palmer's Newsletter: http://visitor.r20.constantcontact.com/d.jsp?llr=mcloigcab&p=oi&m=1101869296716

Will #Fallon follow #Kimmel's lead and work with advertisers on integrations? RJP talks to the #NYPost.
02/13/2014
Advertisers hoping Jimmy Fallon open to live commercials

Will #Fallon follow #Kimmel's lead and work with advertisers on integrations? RJP talks to the #NYPost.

Madison Avenue is hoping new “Tonight Show” host Jimmy Fallon is as amenable to live commercials and product placement as his rival on ABC, Jimmy Kimmel. While NBC hasn’t yet…

#Superbowl 2014: #Ad Rule #1 - "The biggest advertisers will pay less than the reported average"....Marc Morse, RJP's SV...
01/31/2014
The rules of the Super Bowl ad game

#Superbowl 2014: #Ad Rule #1 - "The biggest advertisers will pay less than the reported average"....Marc Morse, RJP's SVP, National Buying tells the #washingtonpost .......

The million-dollar question is, how can advertisers drum up the most buzz at the lowest possible price?

FS1 is on track, says Marc Morse, RJP's SVP, National Buying. #media #adage #foxsports1
01/23/2014
As FS1 Approaches 6-Month Mark, Where the Network Stands

FS1 is on track, says Marc Morse, RJP's SVP, National Buying. #media #adage #foxsports1

Fox Sports 1 is approaching its six-month mark and while it's had plenty of growing pains, the channel has already managed to usurp rivals.

Marketplace conditions from Amy Carpiniello, RJP's market specialist for Charlotte and Senior Media Buyer, Local Buying ...
01/17/2014
Charlotte: Strong TV as the year starts | Media Life Magazine

Marketplace conditions from Amy Carpiniello, RJP's market specialist for Charlotte and Senior Media Buyer, Local Buying #media #medialifemagazine

The media economy in Charlotte, N.C., was very strong last year, and the addition of a great deal of political spending will help keep the market healthy in 2014.

News From RJ Palmer - Programmers Seek New Paths to Ratings Success
12/23/2013
News From RJ Palmer - Programmers Seek New Paths to Ratings Success

News From RJ Palmer - Programmers Seek New Paths to Ratings Success

The broadcast season had a much better start this year than last, when ratings were off almost a half of a rating point on the key demos. Now with twelve weeks in the books, the four-network average is even on Households, up on A50+ and down only two tenths of a rating point on the other adult demos...

RJ Palmer comments on what Jeff Zucker can be doing to keep improving #programming for CNN. #advertising #nypost
12/06/2013
Ad buyers call for more changes at CNN

RJ Palmer comments on what Jeff Zucker can be doing to keep improving #programming for CNN. #advertising #nypost

Hey, Jeff Zucker, can you spare some change? As the CEO of CNN Worldwide nears his first anniversary atop the once-mighty cable news network, ad buyers on Madison Avenue are…

Airs Today:  "Pomi Your Holidays" Segment on WNBC at 12:30 PM.  Tune in to get Mediterranean Holiday #Recipes from Pomi.
11/20/2013
New York Live

Airs Today: "Pomi Your Holidays" Segment on WNBC at 12:30 PM. Tune in to get Mediterranean Holiday #Recipes from Pomi.

New York Live

#CBS is planting C7 Upfront seeds.  Marc Morse, RJP's SVP, National Buying offers some perspective. #Adweek
11/15/2013
CBS Is Leading the Charge on C7 Currency

#CBS is planting C7 Upfront seeds. Marc Morse, RJP's SVP, National Buying offers some perspective. #Adweek

If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to produce a palpable frisson in the TV marketplace. Speaking to investors on Nov. 6, the presi...

Launched: Fusion, the English language news network targeting Latino millennials.  Marc Morse, RJP's SVP, National Buyin...
10/29/2013
'Winking at Hispanic': Where Does TV's New Fusion Channel Fit?

Launched: Fusion, the English language news network targeting Latino millennials. Marc Morse, RJP's SVP, National Buying comments. #mediabuying #advertising

Fusion launches on Monday and faces competition in the Hispanic, millennial and news space.

RJP wins a Trivia Night contest vs. competing agencies, hosted by YuMe.  Five agency teams with 5 members each, tested t...
10/29/2013

RJP wins a Trivia Night contest vs. competing agencies, hosted by YuMe. Five agency teams with 5 members each, tested their wits on topics including: #Media, Pop Culture, ‘Guess that Tune’, American History, etc. Teams included American Express from Digitas and Arm & Hammer from Maxus.

Political ads flood the market in DC.  See what Debbie Waxler, RJP's VP, Local Buying and political expert has to say ab...
10/03/2013
Washington, D.C.: Political is flowing | Media Life Magazine

Political ads flood the market in DC. See what Debbie Waxler, RJP's VP, Local Buying and political expert has to say about conditions.

Political advertising drives the media economy in Washington D.C., and conditions tighten when there is a crucial election looming in the District, Virginia or Maryland, all of which are part of the D.C. coverage area.

IAB RELEASES WINNERS FOR BEST DIGITAL VIDEO AD FORMATS - Asks James O'Neill, RJP's VP, Interactive Media to comment.
09/26/2013
Press Release Article Display Page

IAB RELEASES WINNERS FOR BEST DIGITAL VIDEO AD FORMATS - Asks James O'Neill, RJP's VP, Interactive Media to comment.

More than 80% of the 25 Largest U.S. Advertisers Have Already Used These Cutting-Edge Digital Video Ad Formats To Drive Consumer Reach and Engagement

A La Carte - What networks would you choose to pay for if you had the option? Let us know.  RJP weighs in on issue here....
09/25/2013
What 'A La Carte' TV Would Mean For Advertisers

A La Carte - What networks would you choose to pay for if you had the option? Let us know. RJP weighs in on issue here..

Only 20 networks may survive in an a la carte world, drastically reducing advertisers' options for reach.

CBS is counting its VOD viewers.  Marc Morse, RJP’s SVP, National Buying comments...
09/19/2013
CBS juices ratings with on-demand viewers

CBS is counting its VOD viewers. Marc Morse, RJP’s SVP, National Buying comments...

CBS has figured out a way to boost TV ratings — and it has nothing to do with Robin Williams in “The Crazy Ones.” In a first for the network,…

NBC goes all out this Fall with a trade campaign that kicked off this week. Click here for a look at all their propertie...
09/17/2013
email : Webview : Fall. Amplified.

NBC goes all out this Fall with a trade campaign that kicked off this week. Click here for a look at all their properties. Tell us what you think.

RJ Palmer is joining MDC Partners in the Fit For All 5k Race -Saturday, October 5th in NYC.  Click here for race details...
09/05/2013
fitforall5k

RJ Palmer is joining MDC Partners in the Fit For All 5k Race -Saturday, October 5th in NYC. Click here for race details...

News From RJ Palmer - Comcast Says Flat is the New Up....We Say Nimble is the New Clout
08/15/2013
News From RJ Palmer - Comcast Says Flat is the New Up....We Say Nimble is the New Clout

News From RJ Palmer - Comcast Says Flat is the New Up....We Say Nimble is the New Clout

Another upfront wraps up and shows more of the same: Budgets were down and ratings were off. What is the incentive for an agency to pay more than an inflationary increase on any network? However, the tone was set by the networks and the big agencies who do not demonstrate any real skill in driving…

RJP is coming out with the August newsletter next week. Don’t forget to get on the list. Find out what’s really importan...
08/08/2013
RJ Palmer Media

RJP is coming out with the August newsletter next week. Don’t forget to get on the list. Find out what’s really important in the media marketplace.
Click here to sign up.

RJ Palmer is a mid-sized media agency providing strategic insights, TV, Print, OOH, Radio, and Digital, Media Planning and Buying, as well as Branded Entertainment and Corporate Barter.

James O’Neill, RJP's VP, Director of Interactive Media says there are opportunities with Apple’s TV ad skipping service....
07/23/2013
Madison Avenue Says It Doesn't Fear Apple's Ad-Skipping TV Service

James O’Neill, RJP's VP, Director of Interactive Media says there are opportunities with Apple’s TV ad skipping service...

What do you think about Apple’s latest service?

Madison Avenue says it isn't concerned over reports of an Apple ad-skipping TV platform.

MDC Partners planned yet another great event for their Interns, allowing them to give back in a unique way. By Working w...
07/16/2013

MDC Partners planned yet another great event for their Interns, allowing them to give back in a unique way. By Working with the Harlem RBI they were able to help out in their classic baseball tournament. They provided both helping hands and encouragement to the kids throughout the game!

07/09/2013
Perdue Chicken

Perdue Chicken

PERDUE® Products will be featured on New York Live today with some special summertime eats. Check your local listings for NBC so you don’t miss the show!

RJ Palmer’s local market specialists are hard at work.  Barbara Meyers, Supervisor, Local Broadcast & Direct Response su...
06/21/2013
Atlanta: TV's up and radio's booming | Media Life Magazine

RJ Palmer’s local market specialists are hard at work. Barbara Meyers, Supervisor, Local Broadcast & Direct Response sums up Atlanta’s broadcast marketplace conditions for Medialife Magazine.

Atlanta is a diverse media market that has seen steady growth on TV and near sell-out conditions on radio this year, with healthy spending from a range of ad categories.

Maxxcom Global Media hosted a successful collaborative event yesterday, featuring presenters like Howard Shimmel from Tu...
06/14/2013

Maxxcom Global Media hosted a successful collaborative event yesterday, featuring presenters like Howard Shimmel from Turner and Stacey Schulman from TVB. Interesting new insights on consumer social behavior and TV viewing. Congrats! We at RJP look forward to the next one.

The Maxxcom Global Media Collaborative is in 4 days. Join us this Thursday, June 13th at noon to hear more on the issues...
06/10/2013

The Maxxcom Global Media Collaborative is in 4 days. Join us this Thursday, June 13th at noon to hear more on the issues from 2nd screen apps to cross media measurement and extending the reach of a TV campaign. Guest participants include Time Warner, Media Lab, Conde Nast and more. To RSVP or get more information, contact Mitch Oscar at [email protected].

RJP interns were at MDC Partners last night for the ‘Summer Kickoff Event’.  Here they are listening to guest speaker, C...
06/07/2013

RJP interns were at MDC Partners last night for the ‘Summer Kickoff Event’. Here they are listening to guest speaker, Chuck Porter, Chairman of Crispin Porter + Bogusky and Chief Strategist at MDC. They had a chance to meet many other interns and professionals from the MDC family. They also received a gift bag with some inspirational products including an interactive book, ‘The Secret to Making a Difference’. More events are lined up throughout the summer.

06/06/2013

As part of their summer series for interns, MDC Partners is hosting its first summer kick off event tonight. The evening includes speakers, food and office tours. RJ Palmer's interns are looking forward to it.

Tune in tonight 9/8c!
05/16/2013
The American Bible Challenge | GSNTV.COM

Tune in tonight 9/8c!

GSNTV.COM - The Official TV Network Website for GSN - The American Bible Challenge, Beat The Chefs, The Pyramid, Deal or No Deal, Family Feud and many more!

Marc Morse, RJP's SVP, National Buying gets in on the CBS upfront conversation (etc.) and gives his perspective on the v...
05/14/2013
Why Les Moonves Doesn't Care If You Don't Think CBS Is Sexy

Marc Morse, RJP's SVP, National Buying gets in on the CBS upfront conversation (etc.) and gives his perspective on the value of the CBS audience....

Defiant TV-on-TV defender Leslie Moonves insists mass trumps digital content and social engagement -- and his numbers "speak for themselves."

The NewFronts:  Ad Age asks about relevance, RJ Palmer's VP, Director of Interactive Media, James O'Neill, gives some pe...
05/08/2013
NewFronts Drew Crowds, But Will Anyone Remember the Shows?

The NewFronts: Ad Age asks about relevance, RJ Palmer's VP, Director of Interactive Media, James O'Neill, gives some perspective...

The ad world got the digital upfronts it wanted -- and unveiled more than 100 shows -- but will they make that big of a difference?

03/21/2013
The American Bible Challenge

The American Bible Challenge

Don't know what Jeff Foxworthy and Kirk Franklin are doing right now. But we have a good idea what they'll be up to tonight. It's the Season Premiere of The American Bible Challenge, 9/8c on GSN

D.C. marketplace info from RJP's VP, Associate Media Director, Local Buying, Debbie Waxler...
03/19/2013
Washington, D.C.: TV getting tighter | Media Life Magazine

D.C. marketplace info from RJP's VP, Associate Media Director, Local Buying, Debbie Waxler...

The media market in Washington, D.C., is off to a solid start in 2013, and things will only get busier as the year moves along and political spending ramps up for a gubernatorial election in Virginia.

RJP at Gannett's upfront this am. Some interesting interviews including Troy Carter, Laday Gaga's manager who says the f...
03/05/2013

RJP at Gannett's upfront this am. Some interesting interviews including Troy Carter, Laday Gaga's manager who says the future of social will be built around affinity groups like 'Little Monsters'.

Musical guest Carly Rose Sonenclar ended the show with a bang! Be sure to check back later for more photos from the event. Thanks to all who joined us for our first-ever Upfront!

Address

156 W 56th St Fl 5
New York, NY
10019

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

(212) 418-2200

Alerts

Be the first to know and let us send you an email when RJ Palmer Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to RJ Palmer Media:

Nearby media companies