New Brave World

New Brave World New Brave World is a leading media innovation firm providing strategy, consulting, and Brand & Agency representation to a select portfolio of sports, entertainment, publishing, and technology companies.

01/24/2018
CES 2018: Sir Martin Sorrell Sets His Sights On Simplification, VR And Amazon | AdExchanger

Sir Martin Sorrell of WPP talks internal, external, Amazon.com, and CES | Alison Weissbrot #AdNews

WPP is embracing the forces of change – both internally and externally. Internally, CEO Sir Martin Sorrell knows WPP’s clients want simplification, which will lead to more consolidation. “We’ve seen it amongst clients and media,” he told AdExchanger. “We’re quite likely to see a simila...

.Google Chrome will stop showing all ads on noncompliant websites next month | Emil Protalinski #AdNews
01/24/2018
Chrome will start blocking ads on February 15

.Google Chrome will stop showing all ads on noncompliant websites next month | Emil Protalinski #AdNews

In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the c…

The Vatican tapping Accenture to unify digital communication | Ad Age #AdNews
01/21/2018
Accenture's Newest Client: The Vatican

The Vatican tapping Accenture to unify digital communication | Ad Age #AdNews

The Ministry of Communication of the Vatican has appointed Accenture Interactive as its "global experience agency."

#LiveChat is proven to be a vital marketing strategy | Jennifer Lux
01/21/2018
How Live Chat on Your Website Can Improve Sales

#LiveChat is proven to be a vital marketing strategy | Jennifer Lux

With endless website options that can enhance the user experience and create more value for visitors, how should you evaluate and prioritize opportunities?

.Toyota USA announces at CES that it is bringing Amazon.com Alexa to cars this year | Darrell Etherington #NewVentures #...
01/20/2018
Toyota will offer Alexa in its cars starting later this year

.Toyota USA announces at CES that it is bringing Amazon.com Alexa to cars this year | Darrell Etherington #NewVentures #CES

Toyota announced at CES this year that the carmaker will be offering support for Amazon Alexa within its vehicles – no additional hardware required...

01/20/2018
InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding | AdExchanger

.InMobi purchases AerServ (Acquired by InMobi) for $90MM to further in-app capabilities | Allison Schiff #Sales #Partnerships

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the i...

01/20/2018
Investigation: DSPs Charge Hidden Fees – And Many Can’t Afford To Stop | AdExchanger

DSPs full of nontransparent fees but financially cant afford to stop | Sarah Sluis #blockchain #advertising

Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for. Interviews with more than a dozen sources reveal that even as marketers make progress in understanding what they’re paying f...

FCC lifted #netneutrality rule, likely to be brought back by legislation -Steve Kovach
01/19/2018
FCC votes 3-2 to repeal net neutrality

FCC lifted #netneutrality rule, likely to be brought back by legislation -Steve Kovach

The FCC voted to scrap a 2015 rule that prevented broadband providers from blocking, slowing or giving preferential treatment to certain web services.

.hulu reaches new heights with $1 billion in video ad revenue in 2017 | MediaPost #MediaInvestments
01/19/2018
Hulu Hits $1 Billion Ad Milestone

.hulu reaches new heights with $1 billion in video ad revenue in 2017 | MediaPost #MediaInvestments

The company witnessed a 40% rise to total 17 million subscribers last year -- up 5 million -- versus 2016, for all its subscription video-on-demand and its newer Hulu with Live TV products.

.Chamath Palihapitiya former Facebook VP User Growth emphasizes negative effects #SocialMedia is having on society, Mich...
01/19/2018
Former Facebook exec: Social media is ripping apart society

.Chamath Palihapitiya former Facebook VP User Growth emphasizes negative effects #SocialMedia is having on society, Michael Grothaus http://bit.ly/2mOX3Uf

Facebook’s former vice president for user growth Chamath Palihapitiya recently gave a talk at the Stanford Graduate School of Business that’ll probably make you think twice about your social media use (via the Verge). The entire talk is well worth a watch, but some of his most prominent remarks ...

.PyeongChang 2018 will be streamed by NBC in #VR | Alex Weprin #ContentInnovation
01/19/2018
NBC To Stream Olympics Video In Virtual Reality

.PyeongChang 2018 will be streamed by NBC in #VR | Alex Weprin #ContentInnovation

The VR video content, powered by Intel TrueVR, will be available to users of Windows, Samsung and Google VR headsets, and for Android and iOS devices through the NBC Sports VR app. It will be the first time VR content is produced for the winter games, and the first time any VR Olympics content will....

.Spotify new campaign makes 2017 listening choices into 2018 #Goals | Ad Age #Creative
12/12/2017
Spotify: 2018 Goals

.Spotify new campaign makes 2017 listening choices into 2018 #Goals | Ad Age #Creative

Outdoor Campaign Will Run in Seven U.S. Cities and Worldwide

.Uber loses greater in Q3 #IndustryNews
12/10/2017
Uber’s Q3 net loss widens to $1.46 billion

.Uber loses greater in Q3 #IndustryNews

(Reuters) — Uber’s quarterly losses widened, a source familiar with the matter told Reuters on Tuesday, as the ride-hailing company wades through legal troubles and faces regulatory scr…

.Snapchat redesign has what users having been begging for - Sloane Garrett #AdNews
12/10/2017
Snapchat Redesign Splits Social From Media

.Snapchat redesign has what users having been begging for - Sloane Garrett #AdNews

Snapchat unveiled a redesign that gives media partners a new section, uses an algorithm to pick the order of content, and separates the 'social' from 'media.'

.Amazon.com new SageMake revolutionizing the way developers create #AI machines -Blair Hanley Frank #NewVentures
12/09/2017
Amazon Web Services unveils SageMaker to help developers build AI

.Amazon.com new SageMake revolutionizing the way developers create #AI machines -Blair Hanley Frank #NewVentures

Companies looking to build and deploy machine learning models in the cloud have a new service from Amazon Web Services to help them. Called SageMaker, it’s designed to make it easier for ever…

.Amazon.com announces #DeepLense, wireless video camera made for the quick deployment of deep learning | Khari Johnson #...
12/09/2017
Amazon unveils DeepLens, a $249 camera for deep learning

.Amazon.com announces #DeepLense, wireless video camera made for the quick deployment of deep learning | Khari Johnson #NewVentures #Retail

Amazon Web Services today unveiled DeepLens, a wireless video camera made for the quick deployment of deep learning. The camera will cost $249 and is scheduled to ship for customers in the United S…

.Jim Beam intruduces new decanter that is voice activated Karlene L #NewVentures
12/08/2017
Jim Beam Selling Voice-Activated Decanter

.Jim Beam intruduces new decanter that is voice activated Karlene L #NewVentures

The hitch: JIM's 3G capabilities will expire after about six months. But buyers will still have a functioning, high tech-looking branded Jim Beam decanter.

.Lori Davison named Canadian Marketer of the year for #SickKidsVS campaign, brought Canadian brand onto global stage and...
12/08/2017
SickKids VS Limits: Q&A With Lori Davison, VP of Brand Strategy

.Lori Davison named Canadian Marketer of the year for #SickKidsVS campaign, brought Canadian brand onto global stage and strategically reinvented #brand #ContentInnovation

"SickKids VS" success earns Lori Davison the 2017 Canadian Marketer of the Year

"After more than two decades, Mars is releasing a sequel to the M&Ms “Faint” TV ad that’s become a holiday classic" M&M'...
12/08/2017
M&M's Debuts Sequel To 'Faint' Holidays Spot, To Air In 12 Markets Globally

"After more than two decades, Mars is releasing a sequel to the M&Ms “Faint” TV ad that’s become a holiday classic" M&M'S® Brand #ContentInnovation

The 60-second version's first TV appearance is scheduled for this evening (Nov. 29) during NBC's telecast of the annual Christmas tree lighting at Rockefeller Center.

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