Roof Studio

Roof Studio Award winning visual communicators, making whimsical over-the-top productions of your ideas, where you could sit back and take a margarita. www.roofstudio.tv
It was conceived by three creative partners who, at the peak of their careers, questioned if there could be life after render. They concluded it was necessary to start a new flavor of studio and have brought their individual passions together to create vibrant, meaningful pieces for clients and viewers alike. Our name is a reflection of our belief that the collaborative process between artist, agencies and clients is just as important as the final result. With all of these creative minds under one ROOF, this collaboration can facilitate the conception and production of distinct works of art.

New York City animation studio, Roof Studio, specializes in 3D, stop motion, visual effects, character animation, and motion graphics for commercial production. Clients include TF1, Panera, Bank Popular, and Amnesty International.

Into you ๐Ÿ‘€  @untitledarmy #teamROOF
02/13/2020

Into you ๐Ÿ‘€

@untitledarmy #teamROOF

Make me a heart ? @untitledarmy #teamROOF
02/12/2020

Make me a heart ?

@untitledarmy #teamROOF

tie the kNot โค๏ธ @untitledarmy #teamROOF
02/10/2020

tie the kNot โค๏ธ

@untitledarmy #teamROOF

Sh*t...what was it? ๐Ÿค” @untitledarmy #teamROOF
02/08/2020

Sh*t...what was it? ๐Ÿค”

@untitledarmy #teamROOF

Plenty - heArt dealer  ๐Ÿ’™๐Ÿ’˜๐Ÿ’•๐Ÿ’š๐Ÿ’–๐Ÿ’›๐Ÿ’—๐Ÿงก๐Ÿ’“โค๏ธ๐Ÿ’ž๐Ÿ’”๐Ÿ’”โฃ๏ธ๐Ÿ’• ๐Ÿ˜  @untitledarmy #teamROOF
02/07/2020

Plenty - heArt dealer ๐Ÿ’™๐Ÿ’˜๐Ÿ’•๐Ÿ’š๐Ÿ’–๐Ÿ’›๐Ÿ’—๐Ÿงก๐Ÿ’“โค๏ธ๐Ÿ’ž๐Ÿ’”๐Ÿ’”โฃ๏ธ๐Ÿ’• ๐Ÿ˜

@untitledarmy #teamROOF

A-maze. ๐Ÿ”ตAre you the yellow or the blue ball? @untitledarmy #teamROOF
02/05/2020

A-maze. ๐Ÿ”ต
Are you the yellow or the blue ball?

@untitledarmy #teamROOF

Private Jacuzzi of Despair. ๐Ÿ› @untitledarmy #teamROOF
02/04/2020

Private Jacuzzi of Despair. ๐Ÿ›

@untitledarmy #teamROOF

Sunday mood - Hearthog ๐Ÿฆ” @untitledarmy #teamROOF
02/02/2020

Sunday mood - Hearthog ๐Ÿฆ”
@untitledarmy #teamROOF

venUS - โ€˜Catch me if you canโ€˜ @untitledarmy #teamROOF
02/01/2020

venUS - โ€˜Catch me if you canโ€˜

@untitledarmy #teamROOF

This one is called - sWemming. ๐ŸŠโ€๐ŸŠโ€ - Hold your breath. @untitledarmy #teamROOF
01/30/2020

This one is called - sWemming. ๐ŸŠโ€๐ŸŠโ€ - Hold your breath.
@untitledarmy #teamROOF

This next couple of weeks weโ€˜ll once again go through the work of one #ROOFstudio member - Lucas Camargo, also known as ...
01/29/2020

This next couple of weeks weโ€˜ll once again go through the work of one #ROOFstudio member - Lucas Camargo, also known as @untitledarmy .

This series is somehow related to different love conditions. In a bad, good or strange way.
So, โ€˜Letโ€˜s make love?โ€˜ โค

01/08/2020

We hope you are still celebrating this special time of the year with your friends and family, and we wish you a 2020 full of cosy moments! ๐Ÿ’ซ ๐Ÿ‘ฉโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ

This is a second frame from a special clip, since it has a collection of tender moments that we all have at our places. ...
01/07/2020

This is a second frame from a special clip, since it has a collection of tender moments that we all have at our places. ๐ŸฆŒ

To end last year celebrations, we leave you with a series of frames from our @hbo Christmas spot. This is the first ๐ŸŽ…
01/06/2020

To end last year celebrations, we leave you with a series of frames from our @hbo Christmas spot. This is the first ๐ŸŽ…

12/16/2019

The fight is on! ๐ŸฅŠ ๐ŸฅŠ ๐Ÿ’ฅ
During the month of November, #Rocky celebrates its 43rd Anniversary since its release in 1976. The film has impacted us and so many people around the world, so naturally we had to celebrate it too!

We present you #Rocky โ€˜s opponent - #ClubberLang ๐Ÿ’ฅ This fight will take place tomorrow - 9PM. Here, at ROOF Studioโ€˜s are...
12/14/2019

We present you #Rocky โ€˜s opponent - #ClubberLang ๐Ÿ’ฅ This fight will take place tomorrow - 9PM. Here, at ROOF Studioโ€˜s arena ๐ŸฅŠ
Donโ€˜t miss it !

This Sunday weโ€˜ll share our latest short, developed exclusively for our social media ๐Ÿ‘€ #Rocky is warming up already. Are...
12/13/2019

This Sunday weโ€˜ll share our latest short, developed exclusively for our social media ๐Ÿ‘€

#Rocky is warming up already. Are you?

Come back tomorrow to check his opponent ๐ŸฅŠ

A romantic dinner for two - and a pause on @vinciuscosta.tv  takeover of our #ROOFteam segment.Follow his, and other mem...
12/07/2019

A romantic dinner for two - and a pause on @vinciuscosta.tv takeover of our #ROOFteam segment.
Follow his, and other members work on our instagram profile.

12/03/2019

Bjorkโ€˜s Medusa Mask - Filter developed by @ROOFStudionyc in collaboration with @james.t.merry and @andrezzav. What an honor!

Please enjoy trying it on like @viviadade did! You can find it on @bjorkโ€˜s Instagram profile or via our Stories:
Tap on โ€œMedusa - from Bjorkโ€ (top left corner) โ€บ Try it or Save Effect.

We are extremely thrilled and humbled by the tremendous opportunity to have worked alongside @james.t.merry and @andrezz...
12/03/2019

We are extremely thrilled and humbled by the tremendous opportunity to have worked alongside @james.t.merry and @andrezzav in the creation of Bjorkโ€™s most celebrated Medusa mask as a wearable Instagram face filter!

The mask was designed by her creative collaborator @james.t.merry and the IG filter was developed in celebration of the opening of the Bjรถrk Digital exhibition at @ccbbbrasilia.

Note: this is the first one, two more are coming soon :)
#repost @bjork

Find it on Bjรถrkโ€™s Instagram profile next to the tagged photos}
Filter icon by @robso__

The Space is within ๐Ÿš€ ๐ŸŒŒ  Do you have something to say about this from @viniciuscosta.tv ?#teamROOF #viniciusartwork
11/22/2019

The Space is within ๐Ÿš€ ๐ŸŒŒ Do you have something to say about this from @viniciuscosta.tv ?
#teamROOF #viniciusartwork

A solitude in water ๐ŸŒˆ  This week weโ€˜ll go through the work of another #ROOFstudio member - Vinicius Costa, also known as...
11/18/2019

A solitude in water ๐ŸŒˆ
This week weโ€˜ll go through the work of another #ROOFstudio member - Vinicius Costa, also known as @viniciuscosta.tv. We want to show the wonderfull world his mind lives in. Follow our #teamROOF and our #viniciusartwork in our Instagram @roofstudionyc

11/17/2019

Thatโ€˜s a wrap from #Nespresso. We feel very proud of this Film and we hope you like it as much as we do by making it. Keep track of the making of, from idea to creation on our Instagram @roofstudionyc. Follow the path to the end with #ROOFstories . Now sit back and grab a cup โ˜•

11/16/2019

This film may have a minimalistic quality to it, however executing the final result was far more complex than what it may seem, so we wanted to share some โ€˜making ofโ€™ insight into the process of this project.โ€œ Hope you followed it, and if you didnโ€˜t โ€บ check our #ROOFstories at @ROOFstudionyc on Instagram. #Nespresso

The challenge was to capture the essence of this transformation, to show it in a sophisticated way, without resorting to...
11/14/2019

The challenge was to capture the essence of this transformation, to show it in a sophisticated way, without resorting to any abrupt tricks. We wanted the morphing to occur as visibly as possible; each phase and pose was planned to be graceful, the animation to have great timing and flow. We hope you observe the love that went into making something simple but extremely dynamic. #ROOFstories #Nespresso

11/11/2019

It was key for us to create a distinct animation that would showcase beautiful poses for the transformation while maintaining a very fluid rhythm. Just as an illusionist does, we wanted to create a film that could be played repeatedly and and still be mesmerizing each and every time. #ROOFstories #NespressoCheck the whole project on roofstudio.tv , and follow the story on our @roofstudionyc Instagram profile โ˜•

This project was unique for us because we had just previously delivered a large scale, whimsical commercial for another ...
11/09/2019

This project was unique for us because we had just previously delivered a large scale, whimsical commercial for another client, and when we got this project we faced the challenge of having to compress various essential details into a single action piece that could capture the viewerโ€™s attention. #ROOFstories #Nespresso

11/06/2019

Nespresso is by no means a traditional project. We were very excited to work on this campaign with a team of really talented people to brainstorm on the small details together and bring this series to life. #ROOFstories #Nespresso

Check it on @roofstudionyc IG profile.

This next 2 weeks weโ€˜ll present you another #ROOFstories .A delightful journey to sustainability that shows how incredib...
11/04/2019

This next 2 weeks weโ€˜ll present you another #ROOFstories .
A delightful journey to sustainability that shows how incredible the future looks. We invite you to sit back, grab a cup of coffe and simply watch it. โ˜•

Iron Man! Thatโ€˜s a wrap (for now) from @untitledarmy . We went through his work this last two weeks as part of our #team...
11/02/2019

Iron Man! Thatโ€˜s a wrap (for now) from @untitledarmy . We went through his work this last two weeks as part of our #teamROOF presentation.

Weโ€˜ll keep on posting the work of each individual artist and their #whimsical ideas at our instagram @ROOFstudionyc ๐Ÿš€

10/31/2019
Harry Potter and The Cursed Child - Pitch

Pitching can be hard, sometimes we win and sometimes we donโ€™t. But we created this Harry Potter pitch video in just one day and it made us so proud that we just had to share it and today is the best day! Happy #Halloween ! ๐Ÿ‘€

Ground support - @untitledarmy - โ€œ(his) work is outstanding, disturbing, weirdly intoxicating.โ€œWe are still going throug...
10/27/2019

Ground support - @untitledarmy - โ€œ(his) work is outstanding, disturbing, weirdly intoxicating.โ€œ

We are still going through the work of our team. Check our instagram @ROOFstudionyc to see the sketch behind his final renderโœ

#ROOFstudionyc #teamROOF #untitledarmy

Medusa.This week weโ€˜ll go through the work of one #ROOFstudio member - Lucas Camargo, also known as @untitledarmy . Most...
10/21/2019

Medusa.
This week weโ€˜ll go through the work of one #ROOFstudio member - Lucas Camargo, also known as @untitledarmy . Most times, his work speaks better than words.

Follow our #teamROOF and our #untitledarmy in our Instagram @roofstudionyc

10/02/2019

The delicious world of the RKT Poppers production is open for business. The elves are waiting for you to visit them and proudly to show you what theyโ€™ve created, as we are! We hope this production made you want to swim in the chocolote river, run in the fields of grass and smile as you were there. Follow the whole making of on our website and feel free to tell us if there are any secrets you would like to see more of ๐Ÿ‘€

Visit this and other magical realities at - roofstudio.tv

10/01/2019

no milk ... ! happy coffee day

#coffeeday

#characterdesign #art #artselect #3dart #design #3d #cg #cinema4d #artdiscovered #artwork #claymation xuxoe @love.watts @untitledarmy @hifructosemag @juxtapozmag #hifructose #juxtapoz #behance @behance @fubiz #coffeeoftheday

Some really cool Machinery we created for Kellogss Poppers Spot.#ROOFstudio #3dart #cg #cgiartist #cgaexcellence #plsur ...
09/27/2019

Some really cool Machinery we created for

Kellogss Poppers Spot.

#ROOFstudio #3dart #cg #cgiartist #cgaexcellence #plsur #visualmelt #mdcommunity #artselect #itisnicethat #hifructose #motionographer #modo #juxtapoz #behance #designboom #render #instarender #lucidscreen #enter_imagination #archviz #renderzone #adobe #whimsical #awesomesurreal #supersequential #chocolate #sweet #delicious

Some really cool Machinery we created for Kellogss Poppers Spot.#ROOFstudio #3dart #cg #cgiartist #cgaexcellence #plsur ...
09/27/2019

Some really cool Machinery we created for

Kellogss Poppers Spot.

#ROOFstudio #3dart #cg #cgiartist #cgaexcellence #plsur #visualmelt #mdcommunity #artselect #itisnicethat #hifructose #motionographer #modo #juxtapoz #behance #designboom #render #instarender #lucidscreen #enter_imagination #archviz #renderzone #adobe #whimsical #awesomesurreal #supersequential #chocolate #sweet #delicious

Some really cool Machinery we created for Kellogss Poppers Spot.#ROOFstudio #3dart #cg #cgiartist #cgaexcellence #plsur ...
09/27/2019

Some really cool Machinery we created for

Kellogss Poppers Spot.

#ROOFstudio #3dart #cg #cgiartist #cgaexcellence #plsur #visualmelt #mdcommunity #artselect #itisnicethat #hifructose #motionographer #modo #juxtapoz #behance #designboom #render #instarender #lucidscreen #enter_imagination #archviz #renderzone #adobe #whimsical #awesomesurreal #supersequential #chocolate #sweet #delicious

Production is getting done by the second since we started adding some animation to our elves. They now have a structured...
09/26/2019

Production is getting done by the second since we started adding some animation to our elves. They now have a structured production line, almost set to bring you the most delicious RKT Poppers.

Follow their non stop work with the hashtag #ROOFstory

Production is getting done by the second since we started adding some animation to our elves. They now have a structured...
09/26/2019

Production is getting done by the second since we started adding some animation to our elves. They now have a structured production line, almost set to bring you the most delicious RKT Poppers.

Follow their non stop work with the hashtag #ROOFstory

Roof Studio
09/25/2019

Roof Studio

Our environments capture an epic landscape, with a perfect balance between fantasy and realism. The aim is to make the a...
09/18/2019

Our environments capture an epic landscape, with a perfect balance between fantasy and realism. The aim is to make the audience understand the ambience of this reality, with use of a mixture of realistic ingredients and textures paired with imaginative architecture. These elements have tactile qualities that will connect your reality and bring you into this delicious world.

Each element seems to belong to this magical place, so see for yourself ๐Ÿ”

09/11/2019

in remembrance of 9/11 ||

#PatriotDay #NeverForget

An exciting opportunity to create a magical yet delicious world for our characters and viewers is coming up. We want to ...
09/04/2019

An exciting opportunity to create a magical yet delicious world for our characters and viewers is coming up. We want to take you on a journey to a beautiful and whimsical place that is good enough to eat. ๐Ÿ˜ฒ
Follow this #ROOFstory to understand whatโ€˜s about to happen ๐Ÿ‘†

09/02/2019

Because tomorrow is not today,
Happy Lay.Bor day!

Check the whole video on high quality at :
๐Ÿ‘‰๐Ÿ‘‰๐Ÿ‘‰ https://vimeo.com/356998104

Address

249 W Broadway
New York, NY
10013

Telephone

(212) 431-7663

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Our Story

Award winning visual communicators, making whimsical over-the-top productions of your ideas, where you could sit back and take a margarita. It was conceived by three creative partners who, at the peak of their careers, questioned if there could be life after render. They concluded it was necessary to start a new flavor of studio and have brought their individual passions together to create vibrant, meaningful pieces for clients and viewers alike.

Our name is a reflection of our belief that the collaborative process between artist, agencies and clients is just as important as the final result. With all of these creative minds under one ROOF, this collaboration can facilitate the conception and production of distinct works of art.

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