SFI SFI is a Commercial Production Company based in Long Island City, New York.
Jerry Simpson, acclaimed Director/Cinematographer founded SFI (Simpson Films) in 1993 and has since become a highly respected name in superior tabletop production. SFI is based in the creative hotbed of Long Island CIty, New York and with Jerry at the helm and behind the camera has produced and shot countless commercial campaigns for many of the world's best-known brands. Jerry also has a rich history in print photography, making his mark shooting the covers of Food & Wine for many years before moving into motion picture.

02/12/2013

Wishing everyone a happy Mardi Gras today and hope you get to celebrate with a slice of king cake!

01/31/2013
Recipe of the Week: Homemade Grenadine

For the DIY-ers out there: homemade grenadine. Much simpler than one might expect.

bit.ly/11aTrOz

When a drink calls for grenadine, we’re willing to bet you go out to the store and buy a little red bottle of Rose’s, because honestly, isn’t that your only option? Not at all, my friends. Grenadine is actually just a simple syrup made with pomegranate juice instead of water. Making it is a...

Mick Jagger sent this short but sweet letter to Andy Warhol as the creative brief for the Sticky Fingers album cover. An...
01/28/2013
SFI • Where inspiration begins: Mick Jagger’s creative...

Mick Jagger sent this short but sweet letter to Andy Warhol as the creative brief for the Sticky Fingers album cover. And to think this short, non-specific note eventually turned into such an iconic album.

http://bit.ly/XGiWPq

Where inspiration begins: Mick Jagger’s creative brief for the Sticky Fingers album cover. That’s a good deal of creative freedom to Warhol…!

New York Magazine's Grub Street alerts us to this great deal - Wahoo's Fish Taco (at Park & 25th for those in Manhattan ...
01/25/2013
Cheap Taco Alert!

New York Magazine's Grub Street alerts us to this great deal - Wahoo's Fish Taco (at Park & 25th for those in Manhattan today) get one original fish taco for only 25 cents!

Better hurry up...
http://bit.ly/SMRjYy

Your deal of the day is on Park Avenue South.

We're digging this ultra-simple recipe for avocado toast from Jamie Shupak, which is why it has become the recipe of the...
01/24/2013
Recipe of the week: Avocado Toast

We're digging this ultra-simple recipe for avocado toast from Jamie Shupak, which is why it has become the recipe of the week. Enjoy!

http://sfiny.tumblr.com/post/41360865367/recipe-of-the-week-avocado-toast

In a world of eggs and potatoes cooked a thousand different ways, this recipe is a fresh take on breakfast that is so simple it is impossible to mess up. Overripe avocados are perfect for this, spreading like butter across chewy toast with ease. Don’t skip the sprinkle of salt on top, or add a dash ...

Recipe of the week: candied citrus. An easy, colorful, in season dessert from the New York Times Dining section this wee...
01/17/2013
Recipe of the week: candied fruit

Recipe of the week: candied citrus. An easy, colorful, in season dessert from the New York Times Dining section this week.

http://bit.ly/WKHE0I

This week’s recipe of the week comes from the New York Times Dining section. While their recipe calls for either kumquats or lemons, I don’t see why the same method wouldn’t work with other types of citrus, such as oranges or limes. Candied fruit makes such a wonderful, brightly colored winter treat...

Looking for some authentic, amazing Thai food? Dave Nelson recommends Ayada in Elmhurst to satisfy your craving. http://...
01/16/2013
Dave Recommends: Ayada in Elmhurst

Looking for some authentic, amazing Thai food? Dave Nelson recommends Ayada in Elmhurst to satisfy your craving.

http://bit.ly/WJ9yKA

SFI’s Executive Producer Dave Nelson recently went to dinner with a group of friends at Ayada in Elmhurst, Queens and came back raving. The food was more than just an excuse to spend some quality time with good friends for an evening, as it has been heralded as some of the best Thai food in all of N...

A recent project: pizza! https://vimeo.com/sfiny/pizzaCheck our our album "On set at SFI" for some behind-the-scenes pho...
01/14/2013
Pizza

A recent project: pizza!
https://vimeo.com/sfiny/pizza
Check our our album "On set at SFI" for some behind-the-scenes photos from this spot.

We spent a full day's shoot working with professional pizza chef Hunter, our two actors, and our crew to create this spot focused on artisanal pizza. After hours…

On set at SFI
01/10/2013

On set at SFI

01/10/2013
Time Lapse: Pizza Shoot

Psst! Here's a behind-the-scenes look at another shoot we did recently. Check out our on-set pizza parlor we built from scratch just for this project.

Food and football - a great combo. In prep for the coming superbowl we shot this spot for Tabasco. https://vimeo.com/571...
01/10/2013

Food and football - a great combo. In prep for the coming superbowl we shot this spot for Tabasco.

https://vimeo.com/57140459

SFI's cover photo
11/01/2012

SFI's cover photo

11/01/2012
Full Day Shoot in 43 seconds

Even want to watch the magic in action, but don't have 10+ hours to join us on set? Now you can - we've condensed our latest shoot for Corona into 43 quick seconds so you can watch us work.

05/21/2012
Irina Rozovsky: Photographing Prospect Park

"About a year ago, Irina Rozovsky began photographing in Prospect Park..." http://nyr.kr/K5qUiU

About a year ago, Irina Rozovsky began photographing in Prospect Park. “It was my first summer in New York City and a real scorcher,” Rozovsky told me. “I discovered the park, and it felt like the only place to hide...

Timeline Photos
05/16/2012

Timeline Photos

Timeline Photos
03/09/2012

Timeline Photos

03/08/2012

Happy International Women's Day!

Last shot of our most recent cosmetics shoot!
03/02/2012

Last shot of our most recent cosmetics shoot!

Making cosmetics look beautiful on set all day! Check out the photos from yesterday's set as well, http://bit.ly/xQMo2b
03/01/2012

Making cosmetics look beautiful on set all day! Check out the photos from yesterday's set as well, http://bit.ly/xQMo2b

Shooting seafood was a lot of fun, check out some photos from the set! http://bit.ly/wv6u8B
02/15/2012

Shooting seafood was a lot of fun, check out some photos from the set! http://bit.ly/wv6u8B

Our art recommends this week feature infinite space and paintings bursting with color, http://bit.ly/zOsAt0
02/13/2012
| SFI's Weekly Art Recommendations

Our art recommends this week feature infinite space and paintings bursting with color, http://bit.ly/zOsAt0

SFI's Weekly Art Recommendations There’s some great art to see this week in New York, here are SFI’s top picks for events not to be missed this week. 1. Doug Wheeler at David Zwirner Doug Wheeler uses...

Mixed Signals is opening tonight, and it looks great! http://bit.ly/zhBi1g
02/09/2012
| Mixed Signals

Mixed Signals is opening tonight, and it looks great! http://bit.ly/zhBi1g

Mixed Signals Garrett Pruter has been rummaging through junk shops, estate sales, and old magazines in New York City for a few years, looking for discarded objects that complete his recent work. His...

02/08/2012

it's been a crazy few weeks, can't wait to show everyone what we've been working on!

01/25/2012
| The work that visual effects studios are doing...

The visual effects behind HBO's Boardwalk Empire are amazing to say the least, http://bit.ly/z5fIW5

The work that visual effects studios are doing today is nothing short of incredible, and the video above is a prime example. Brainstorm Digital is showing off some of their VFX secrets used in HBO’s...

Did you see 'Midnight in Paris?' Then this article is for you. http://bit.ly/ybex4L
01/10/2012
| Advertisers constantly create engaging and...

Did you see 'Midnight in Paris?' Then this article is for you. http://bit.ly/ybex4L

Advertisers constantly create engaging and beautiful media to reach its audience. This video by Japanese denim brand, Edwin, is a perfect example. It gives us a look at the people behind the product...

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