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Working with brands and organizations to create trusted video content.

This was a fun shoot for Architectural Digest's spinoff site called "Clever."  Who doesn't love a fun room makeover with...
09/18/2018
Easy Kitchen Renovation Hacks That Don't Cost a Lot of Money

This was a fun shoot for Architectural Digest's spinoff site called "Clever." Who doesn't love a fun room makeover with a dramatic before/after?

If you're looking to renovate that dull and ugly kitchen in your rental on a tight budget, here are some clever kitchen renovation hacks and ideas that are cheap and won't upset your landlord.

09/14/2018
Best Blonde

Kelly Thomas really was the "best blonde" for this video collaboration we shot with Pureology.

05/12/2018
1,000 Days

We applied all of Facebook's best practices for vertical video on this new video series. It will be interesting to see how they perform vs the YouTube horizontal versions. Part of a 12 video collection for www.thousanddays.org

Is my baby ready to start eating solid foods? 🤷

If you answer yes to all these questions, then your baby is ready!

✔ Your baby can hold her head up.
✔ Your baby can sit up on his own.
✔ Your baby grabs things.
✔ Your baby wants the food you’re eating.
✔ Your baby is about 6 months old.

Watch our video to learn more about introducing your little one to solid foods!

05/12/2018
1,000 Days

We produced a series of 12 videos for www.thousanddays.org, a non-profit out of DC. These videos were all produced in both horizontal and vertical video styles. This collection is for moms with babies 6 - 9 months (first foods) and this is one of the first videos that launched this week.

🍌 🍠 🍎 🍗 Which one should your baby eat first?

Picking a first solid food for your little one can be overwhelming. But, we’re here to help! Check out this video with a few suggestions on where to start.

Today we renewed our certification as an LGBT owned business.  For the last three years we have been a proud member of t...
04/23/2018

Today we renewed our certification as an LGBT owned business. For the last three years we have been a proud member of the NGLCC and helping our corporate clients reach their diversity goals. https://www.nglcc.org/corporate-partners

Six babies on set. What could go wrong? Thankfully nothing. Grateful to all the moms and dads who helped us navigate nap...
04/05/2018

Six babies on set. What could go wrong? Thankfully nothing. Grateful to all the moms and dads who helped us navigate naps and mealtime for this special shoot day. And to 1,000 Days for entrusting us with their video project. Excited to start posting them in a few weeks.

Great day for a video and photo shoot with new client...L’Oreal Pureology.  Beautiful tutorials and gorgeous styles. W...
04/05/2018

Great day for a video and photo shoot with new client...L’Oreal Pureology. Beautiful tutorials and gorgeous styles. Wonderful experience.

Friday’s Lancome shoot reminds me how important mentoring can be in all walks of life. These four amazing women take m...
03/19/2018

Friday’s Lancome shoot reminds me how important mentoring can be in all walks of life. These four amazing women take mentoring very seriously and it was an honor to spend the day with them on set. They inspire with their intelligence and energy and personal experience. And damn, they were ALL “one take” pros!

Shooting with Lancôme for the first time this Friday.  Always nice to work with a new brand.
03/10/2018

Shooting with Lancôme for the first time this Friday. Always nice to work with a new brand.

02/22/2018
La Roche Posay

From a collection of videos we just completed for L'Oreal's La Roche Posay brand. Wonderful product and great to be working with a new client.

Enjoying the afterglow of our pop-up global content studio for Maybelline during the recent NYFashionWeek. The space inc...
02/18/2018

Enjoying the afterglow of our pop-up global content studio for Maybelline during the recent NYFashionWeek. The space included four photo and video studios, influencer lounges, hair and make-up stations, tutorial events, on-site editing and complimentary product store.

We’ve set up shop at The Beauty Terminal L'Oréal USA for the next five days to host Maybelline teams from Spain, Russ...
02/09/2018

We’ve set up shop at The Beauty Terminal L'Oréal USA for the next five days to host Maybelline teams from Spain, Russia, Ireland, Czech Republic, Sweden, Norway, Finland, Germany, and Malaysia and to help them create custom content for New York Fashion Week. Great partners and our second home. This will be fun.

Our first day in the studio with La Roche Posay was such a pleasure.  Thanks for choosing Prime Content
01/23/2018

Our first day in the studio with La Roche Posay was such a pleasure. Thanks for choosing Prime Content

01/22/2018
Yuja Wang

It was such a unique experience to be a producer in the room for this Rolex/Elle interview with Yuja Wang. Extraordinary to watch her play live for us.

ELLE: Inspiring Stories: Yuja Wang | In Partnership with ROLEX
In an exclusive interview, Yuja opens up about what it's like to be one of the most talked about names of her generation in the classical music world, and why she's only as good as her next performance.

We've started casting for our Facebook video project for www.thousanddays.org that shoots January 17th and 18th in NYC. ...
11/27/2017
Homepage - 1,000 Days

We've started casting for our Facebook video project for www.thousanddays.org that shoots January 17th and 18th in NYC. The series will feature infants at six-months (in January) and feature both babies and moms. All shapes and colors welcome. We are using www.futurefacesnyc.com for casting, but happy to consider non-professional actors. Send us an email if you have a referral.

Good nutrition in the 1,000 days between a woman’s pregnancy and her child’s second birthday sets the foundation for all the days that follow

Carol's Daughter shooting at The Beauty Terminal L'Oréal USA
11/22/2017

Carol's Daughter shooting at The Beauty Terminal L'Oréal USA

Redken in the Beauty Terminal L'Oréal USA
11/21/2017

Redken in the Beauty Terminal L'Oréal USA

11/20/2017

My latest project is complete. I designed and built a string of video and photo social media studios for L'Oreal's new corporate headquarters in Hudson Yards. The largest studio is the new "Beauty Terminal @L'Oreal" located in the restored Terminal Stores building. The Beauty Terminal is a state of the art social media content studio with the most automated video and photo equipment on the market. Thirty-four different L'Oreal brands will use the new content studio in 2018. The Beauty Terminal has an influencer's lounge, hair and makeup studio and an automated 360 degree ecommerce photo turntable and edit bay.

This mug seems appropriate this morning. Something new is brewing with old friends. Excited to be along for the ride.
09/08/2017

This mug seems appropriate this morning. Something new is brewing with old friends. Excited to be along for the ride.

After a restful summer hiatus, we are back! Excited to be kicking things off by chatting video strategy today with 1,000...
09/06/2017

After a restful summer hiatus, we are back! Excited to be kicking things off by chatting video strategy today with 1,000 Days. A great organization dedicated to improving nutrition and ensure women and children have the healthiest first 1,000 days.

03/28/2017

Kicking off a new project with the talented brand video team at Hearst. I love their work and I always enjoy this eco-friendly building too.

03/08/2017

A review of our payroll records going back eight years indicates our workforce was 71% female, and our top 5 wage earners were women. From producers, writers, directors, editors, designers, talent, and camera operators, and even our interns, I'm proud that we were part of the solution and not part of the problem. I'm indebted to the amazing women who made me a better man along the way, and I salute your accomplishments on International Women's Day with all of my heart. Courtney Kierce Sarah Carey Trina Bardusco Malia Hurwitz Ariel Rivera Sarah Bernard Allison Fishman Task Carleth Keys Grace Brailsford-CatoCarolina Buia Syd Ney Tanika Ray Heather ParcellsMeg Lanzarone Augello Rossmery Almonte Robin Watson-Hamilton Lisa Zomer Siobhan Cavanagh Colleen Aylward Casey Goldstein Mari Polanco Rosa Ragan WallakeJeannette Graf Amy Wilder Michiko Boorberg Elaine Thomsen JoAnn from Bensonhurst

11/01/2016
Sam's Club_NOV_15_101816

Kicking off the holiday season with our latest P&G commercial for Sam's Club. Loved working with our "family" of actors from BAC Talent and Abrams Artists Agency https://vimeo.com/187912044

This is "Sam's Club_NOV_15_101816" by on Vimeo, the home for high quality videos and the people who love them.

10/04/2016

Thanks to everyone who came out for the P&G Sam's Club commercial audition yesterday. Looking forward to working with a lucky few of you next week.

08/12/2016

It's official. I've renewed my consultancy agreement with the United Nations and we will be starting a new video for the High Commissioner of Human Rights this week...cool story...watch this space!

07/22/2016

Great week in California as a guest speaker for a terrific agency called Designory. They are creating some fantastic video and it was a pleasure to share our VR case study with the audience. Looking forward to working with them in the future. Now back to the NYC heat!

06/24/2016

Celebrating Pride week with new friends. Great to see our corporate partners so deeply committed to the LGBT community.

03/10/2016

We had over 1,500 actors/actresses reply to our casting notice for this Friday. Wish we could see all of you. Congrats to the 75 we will see tomorrow. Bring your best!

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