D S Simon Media

06/29/2021

Evolution of Public Relations

Amy Rosenberg, Founder & President of Veracity, emphasizes the importance for brands to adapt with today’s innovations in public relations. She talks about how industry strides in SEO, email marketing and brand messaging affect business communication with their respective audiences. Amy breaks down these concepts further in her book, “A Modern Guide to Public Relations.” #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

06/21/2021

Brand Behavior Post Covid

Avra Lorrimer, Executive Vice President at Hill+Knowlton Strategies, shares her thoughts on brand behavior as we emerge from the pandemic. She talks about how brands can navigate humor and the responsibility to support those who have suffered and fallen behind over the past year.
#prstopprostalk #publicrelations
In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

06/15/2021

Targeting Female Audiences

Megan Driscoll, CEO & Founder of EvolveMKD, discusses how brands can truthfully and empathetically serve their audiences, specifically their female consumers. She discusses 5 main styles of communicators, based on the current scientific literature, and how brands can leverage on them to communicate with, not over clients. She then goes on to suggest ways that EvolveMKD has utilized authentic communication at multiple points in the value chain, all the way to the end consumer.
#prstopprostalk #publicrelations
In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

06/11/2021

Startup Marketing & Public Relations

Tim Johnson, President of UPRAISE Marketing and Public Relations , provides insights on how startups can adeptly begin their brand narrative in PR. He discusses the various channels and mediums for these firms to plan for and capitalize on to ensure the receive positive consumer sentiment. He also explains the role of agencies in working with the startups and the need for ‘nimble feet’ as the new brand changes and alters their positioning frequently in the early stages.
#prstopprostalk #publicrelations
In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

06/10/2021

With the increased demand from #TV stations to conduct broadcast interviews with brand and non-profit spokespeople in authentic settings, we've doubled our capabilities to deliver the highest quality content to broadcasters and create the best experience for our clients. #PublicRelations
https://hubs.ly/H0Q0Rrk0

With the increased demand from #TV stations to conduct broadcast interviews with brand and non-profit spokespeople in authentic settings, we've doubled our capabilities to deliver the highest quality content to broadcasters and create the best experience for our clients. #PublicRelations
https://hubs.ly/H0Q0Rrk0

06/09/2021

Controlling The Brand Narrative

Sabrina Macias , Vice President of Global Communications at DraftKings, addresses how communicators can reach their audiences in authentic and nuanced ways. She goes in depth on how brands can control the narrative of their portrayal in their respective markets and business environments. She emphasizes the importance of preparation for one’s public relations moves based on other contingent factors such as consumer sentiment, cultural factors, and other stakeholders of the firm.#prstopprostalk #publicrelations

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

06/07/2021

Creating Authentic Partnerships with Non-Profits

Vanessa Wakeman, Founder & CEO, of The Wakeman Agency, a social change firm providing strategic communications support to nonprofits and socially responsible companies, discusses how brands can start integrating social justice into their messaging in an authentic way. She dives into the agency’s Louder than Words initiative, which was developed to help correct pervasive funding inequities in the social change sector, through the first ever directory of BIPOC led nonprofits. The directory will provide pathways for socially responsible companies to identify and partner with nonprofits led by people of color. Vanessa also emphasizes the power of language and the need to evaluate and adjust the use of certain phrases that do not reflect or create a sense of belonging for all. #prstopprostalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

06/04/2021

Delivering Hospitality on Digital Platforms

Cathy Decker, Co-Founder & Principal, The Decker Royal Agency, discusses how to create a welcoming environment and navigate the challenges of hospitality while staying safe. She sheds light on an agency’s role in working with hospitality brands, and how one can integrate with management to create the most customer value. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

06/02/2021

Creating Social Change Through Communications

Valarie De La Garza, CEO, Fenton, shares insights on how to create positive social change through strategic communications. She discusses the shift from just talk to action for demonstrating greater inclusivity. Valarie also goes into navigating the definition of what social good is from multiple perspectives. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/26/2021

Importance of Inclusive Communications (SPECIAL GIVEAWAY INFO IN THE DESCRIPTION)

For this episode, we’ve teamed up with Fender to give our viewers a chance to win a ukulele and a year of Fender Play! Check out our latest post on Instagram or Twitter @dssimonmedia for details to enter.

Christina Stejskal, VP, Global Communications, Fender, emphasizes the importance of crafting inclusive marketing campaigns and strategic overarching messaging. She shares examples of how the brand manages to keep existing customers engaged and involved while offering insights into securing quality media over quantity. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/24/2021

Associations and Member Value

Jennifer Curley, President & CEO, Curley Company, discusses how associations had to navigate the challenges of hosting events as a result of the pandemic. She emphasizes the importance for associations to provide member value. Jennifer also goes into how the agency helped their clients to be nimble in the current dynamic environment. #PRsTopProsTalk

In partnership with @O'Dwyer's Public Relations News - odwyerpr.com.

05/20/2021

Leading a Legacy PR Agency

Cathy Fink, President, Makovsky, offers insights into the challenges of taking on a leadership role at a legacy PR agency. She shares lessons learned and practices from her experiences at a larger public traded company that can have a positive impact in a smaller organization. Cathy also discusses the evolving role of communications and the increased need for transparency. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/17/2021

Brand Positioning Outside of its Vertical

Laura Duda, SVP & CCO, Goodyear, shares insights on positioning a brand outside of its traditional vertical. She shares the challenges of integrated messaging following an acquisition and a joint venture with a competitor. Laura also provides her perspective on how polarization and politics can challenge a company’s external communications approach. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/14/2021

The Importance of an Impactful Leader

Ken Jacobs, PCC, CPC, Principal, Jacobs Consulting & Executive Coaching, discusses the key role leadership plays in an organization’s success. He stresses the importance of building trust and fostering influence with your constituents as a leader. Ken also emphasizes the increased need to have an opportunity mindset. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/12/2021

A Global Outlook on Hospitality

Sophie Merven, Head of Communications, IHG Hotels & Resorts, shares her outlook for travel post-COVID from a global perspective. She also discusses how the organization was forced to rethink themselves and make significant changes as a result of the pandemic. Sophie also emphasizes the increased role of PR and earned media in the current environment. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/10/2021

Managing Foodservice Communications

Gina Judge, Senior Director of Communications, PepsiCo, discusses navigating communications for the company’s foodservice business, which encompasses “away from home” channels that were greatly impacted by the pandemic. She sheds light on how PepsiCo worked with employees, customers and consumers to make a positive impact in struggling communities and tackle social injustice. Gina also shares key principles she believes are important to advance your career as well as build strong communications programs. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/07/2021

Navigating a Decentralized Brand Environment

Julissa Marenco, CMO & Assistant Secretary for Communications and External Affairs, Smithsonian, discusses the challenges of aligned messaging for different museums under the Institution’s umbrella brand. She emphasizes the importance of soft skills and soft influence in building effective relationships within the decentralized enviornment of the Institution. Julissa also dives into the organization’s creative initiatives to reach people across the nation through digital means. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/06/2021

The Comeback of Travel

Linda Rutherford, SVP & CCO, Southwest Airlines, shares her predictions for the comeback of travel. She emphasizes the increased importance of integrating communications with marketing. Linda also discusses lessons learned from the pandemic that will continue to be relevant moving forward. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/05/2021

Communicating as a Company Leader

Chris Foster, President, North America, BCW Global, shares insights on how the expectations on how to communicate have changed for organization leaders. He discusses the increased importance of DE&I and his own journey of becoming a Black agency leader. Chris also dives into the rising trend of CEOs being more engaged in the communications strategy. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

05/03/2021

The Future of the Workplace

Christine Barney, CEO, rbb Communications, emphasizes that what you stand for as a business is more important than ever. She shares insights on the future of the workplace, and how her team was prepared for the remote environment. Christine also dives into the agency’s initiatives in the ESG space. #PRsTopProsTalk

In partnership with @O'Dwyer's Public Relations News - odwyerpr.com.

04/30/2021

Increased Demand for Satellite Media Tours

Why are satellite media tours growing in importance as a must use public relations tool? What are best practices? Host Doug Simon interviewed Doug Simon, Founder & CEO, D S Simon Media. They discussed the significant rise in demand for satellite media tours and the increased importance for organizations to communicate with their stakeholders through the media. He offers insights from Nielsen and local TV producers on recent viewership trends. Doug and Doug also shared the benefits of conducting satellite media tours remotely, making them more efficient and authentic. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

04/28/2021

Navigating Different Voices in the Travel Space

Kristen Vigrass, President, The Brandman Agency, shares insights on the challenges of travel communications during COVID and transitioning into a post-pandemic environment. She breaks down how to navigate messaging for different organizations in the industry. Kristen also dives into the Brandman Agency Partner Program that her team developed to provide opportunities for experienced PR professionals to join the Agency’s network. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

04/26/2021

Maintaining Company Culture Remotely

Ali Lundberg, President, J Public Relations, shares best practices for maintaining culture in the workplace while being remote and spread out. She offers advice on how to gradually revive the travel and hospitality space that has been severely impacted by the pandemic. Ali anticipates a strong return for aspirational travel stories as we transition into a post-COVID environment. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

04/22/2021

The Pandemic's Impact on Women in the Workforce

Ashley Miles, Founder & CEO, Franklyn West, and President, New York Women in Communications, breaks down some of the challenges faced by women and women of color in the workforce as a result of the pandemic. She offers advice for organizations to tackle these issues with a focus on retaining and growing existing talent while reengaging those women who exited the workforce. Ashley also shares tips for women looking to advance in their careers in the current environment. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

04/20/2021

Forming New Healthcare Companies

Donna LaVoie, President & CEO, LaVoieHealthScience, offers insights into communications challenges for newly formed healthcare companies. She breaks down some of the regulatory hurdles faced by these organizations. Donna also shares best messaging practices for companies who are in the later stages of growth. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

04/19/2021

Staying Creative during the Pandemic

Jackie Hartzell, Public Relations Director, Lowe's Home Improvement, shares how her team managed to stay creative in a time of massive change. She discusses the challenges of navigating messaging across different stakeholder groups. Jackie also dives into some of the home trends that emerged amid the pandemic. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

04/15/2021

Messaging in Different Health Sectors

Terri Sanders, SVP, Enterprise Marketing & Communications, HIMSS, discusses how to navigate communications for different sectors within healthcare. She emphasizes the increased need for transparency and leveraging data. Terri also stresses the importance for creating a diverse environment in the workplace and shares advice for people of color in leadership roles. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

04/13/2021

Relationship Shift between Brands and Consumers

Joanna O’Connell, VP and Principal Analyst, Forrester, dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights the increased need for data transparency and using data for value creating experiences. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.

04/09/2021

Rebirthing a Post-Peak Brand

Karen Clyne, Head of Global Communications, @BlackBerry, sheds light on the brand's journey from handhelds to #cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation. #PRsTopProsTalk

In partnership with @O'Dwyer's Public Relations News - odwyerpr.com.

04/07/2021

Balancing Motherhood with Work

Alyson Roy, Co-Founder & Managing Partner, AMP3 Public Relations, discusses the challenges of balancing motherhood with work in the #COVID environment. She highlights the organization’s CAMP3 initiative to create opportunities for students, and allow younger employees to take on leadership roles. Alyson also shares insights into the agency’s focus on sustainability. #PRsTopProsTalk

In partnership with O'Dwyer's Public Relations News - odwyerpr.com.