Taboola

10/04/2016

ConvertMedia is now Taboola! Get all updates on outstream videos Taboola! See you there! http://bit.ly/2d0YXNS

09/30/2016

For the latest in outstream video, follow ConvertMedia now Taboola at: https://www.facebook.com/taboola/

09/29/2016

Did you know that ConvertMedia is now part of Taboola, the world’s leading content distribution and discovery platform, serving 360B recommendations to 1B unique visitors every month? Going forward, follow us at Taboola for more industry and company news and updates! https://www.facebook.com/taboola

09/28/2016

Taboola

Taboola

Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed.

08/02/2016

Our CEO and Co-Founder, Yoav Naveh, was interviewed by eMarketer's Cathy Boyle about the growing supply and demand for outstream video ads and the factors that influence outstream video CPMs. "We encourage all publishers to focus on high CPMs for out-stream units. In other words, show fewer ads but make more money for these ads." http://bit.ly/2as1FHV

07/28/2016

"ConvertMedia brings Taboola its video technology and a portfolio of video units that offer publishers a balance between user experience and earning revenue from videos served on their websites." http://bit.ly/2azCd9g

07/28/2016

Taboola Acquires ConvertMedia in Bid to Become Major Video Site |

Beet.TV: "Taboola is moving to become a giant video platform, soon competing with the likes of SnapChat, Facebook and YouTube" http://bit.ly/2azryLt

With the acquisition of ConvertMedia, an outstream video supply side platform, Taboola is moving to become a giant video platform, soon competing with the likes of SnapChat, Fac...

07/28/2016

Taboola's CEO: ConvertMedia Acquisition will Enable Taboola to Become One of the Top Five Global Players in Video

Video Ad News interview with Adam Singolda, Taboola’s CEO, on Taboola's ambitions to become one of the world’s leading players in video, the future of outstream and how publishers can reduce their dependency on the large social networks. http://bit.ly/2azpof0

How does the acquisition of ConvertMedia fit into Taboola's wider strategy? Yesterday Taboola announced they are acquiring ConvertMedia, an ad tech company specialising in outstream video. Here Adam Singolda, Taboola's CEO, discusses his company's ambitions to become one of the world's leading playe...

07/28/2016

Taboola Acquires ConvertMedia for Nearly $100m, to Boost Video Efforts - Mobile Marketing

Mobile Marketing: "It will fold sponsored outstream video ads into its offering for publishers, and expects to stream over 1bn videos per day once ConvertMedia is integrated into its operations – putting it in the same league as Facebook and YouTube." http://bit.ly/2ahxBBM

Content discovery network Taboola - known for its 'you may like' sponsored links, which appear on the bottom of many webpages - has acquired outstream video ad platform ConvertMedia. The size of the deal is undisclosed, but TechCrunch cites sources claiming that the figure is 'just under $100m'.

07/28/2016

Taboola Buys ConvertMedia, Enters Outstream Video Recommendation (also in Spanish)

Portada - "By incorporating outstream video, Taboola now provides a full funnel solution to publishers and advertisers at scale." http://bit.ly/2agAIa9

Taboola will acquire native video advertising company ConvertMedia, a native video provider with a US $50 million annual revenue run rate. Convert Media is headquartered in New York, with R&D in Tel Aviv and Bangalore, and sales offices in Spain and London. The company offers Spanish-language videos...

07/28/2016

Taboola Acquires ConvertMedia, An Outstream Video Ad Provider, to Fuel Video Recommendations - VideoNuze

VideoNuze: "CEO and founder Adam Singolda told me the vision behind the acquisition is to begin augmenting current text-based recommendations with ConvertMedia’s videos using Taboola’s underlying data and predictive technology. This will start slowly, with a maximum of one video integrated, to test users’ response. Using ConvertMedia’s outstream format means that videos can begin auto-playing when in view at the bottom of a publisher’s page." http://bit.ly/2agzknN

Taboola, a large content recommendation platform, has acquired ConvertMedia, an outstream video ad provider with $50 million in annual run rate revenue and roots in display advertising. Taboola's thumbnail recommendations at the end of text articles are found widely on major online publishers' sites...

07/28/2016

Taboola buys video advertising firm ConvertMedia

"The acquisition better positions Taboola toward its goals of becoming a webwide powerhouse of video and native ads." http://bit.ly/2agtRNN

Content discovery platform Taboola announced today it is buying outstream video ad firm ConvertMedia. Although deal terms were not made public, TechCrunch reported that the price was "just under $100 million." The Israel-based ConvertMedia provides outstream videos that reside inside publishers' con...

07/28/2016

Taboola steps up in video, buys ConvertMedia for shy of $100M

"The hope is that adding in ConvertMedia will help Taboola reach 1 billion video views per day to put it into closer competition with the biggest players in video today, and set it further apart from the likes of more direct competitors." http://bit.ly/2ahgGQ0

Taboola, the startup behind the publishing widget that recommends more content at the end of articles online, has made an acquisition to expand its horizons beyond the written word: it has bought ConvertMedia, a recommendation engine designed specifically to sniff out and recommend online videos at ...

07/28/2016

Taboola Acquires Native Video Firm ConvertMedia

MediaPost: "Taboola will integrate ConverMedia’s technology with its data and personalization engine. The combined company will be able to deliver more than a billion video streams per day, according to Adam Singolda, Taboola Founder and CEO. The goal is to help publishers deliver relevant and viewable experiences to the right consumers at the right time, in addition to helping them monetize their video inventory." http://bit.ly/2ayYljN

Content discovery platform Taboola on Tuesday announced it acquired ConvertMedia, a provider of native in-feed video advertising. The financial terms of the deal were not disclosed. The company said ConvertMedia has annual revenues of $50 million. ConvertMedia's 60 employees will join Taboola which ...

07/28/2016

Taboola has splashed tens of millions of dollars on a video ad tech company to take on YouTube, Facebook, and Snapchat

Business Insider: Taboola, the digital content recommendation company, has acquired New York City-based video ad tech firm ConvertMedia as it looks to take on the likes of YouTube, Facebook, and Snapchat in the video advertising space. http://bit.ly/2ayVuYq

Hear more from Taboola's Founder and CEO, Adam Singolda, at Business Insiders's IGNITION: Future Of Digital. Early Bird Tickets On Sale Now " Taboola, the digital content recommendation company, has acquired New York City-based video ad tech firm ConvertMedia as it looks to take on the likes of YouT...

07/27/2016

On the heels of the acquisition of ConvertMedia by Taboola, CEO Yoav Naveh was interviewed by MediaPost's Charlene Weisler, "The World of Outstream Video: Q&A With Yoav Naveh" where Naveh provides an overview of outstream video and how the collected data help publishers find the balance between revenue and user experience. Read more of the interview here: http://bit.ly/2axUikM

07/26/2016

Taboola announces intention to acquire ConvertMedia, adding high-impact native video to Content Discovery. With ConvertMedia’s native video technology, Taboola will use its unparalleled data about the consumer experience to help publishers recommend relevant brand/consumer engagement throughout the full-funnel of digital advertising. http://bit.ly/2ac0oI8

07/25/2016

Check out a new case study featured in EContent Magazine on how ConvertMedia provided Salon.com with a new video monetization solution. "Partnership with ConvertMedia 'has already led to significant success in terms of both increased revenue generation and a smooth user experience." Read the full case study here: http://bit.ly/2a7Yg0G

07/22/2016

ConvertMedia sponsored this Beet.TV interview with Richard Pattinson of BBC StoryWorks (part of BBC Worldwide). In this segment, Pattinson talks about how BBC's branded content raised revenue from advertising and how they keep editorial and advertising balanced. See the full interview here: http://bit.ly/2a0T3HX

07/18/2016

Today marks the commencement of the Republican National Convention. ConvertMedia's CEO, Yoav Naveh, analyzes trends taking place right now in the ad industry- specifically on some presidential advertising patterns. "Initially, we wanted to know what kind of interest or activity political parties and candidates have bene showing in digital advertising. We found an array of experiences with one common thread: Digital ad buying will ramp up once the conventions get underway," Naveh writes. Read more here: http://bit.ly/29PbbXl

07/15/2016

ConvertMedia presents another Beet.TV interview with Videology's Chief Commercial Officer, Ryan Jamboretz, as he speaks about how the emergence of outstream can bring more video advertising, even where there was no video content, and how this will help solve the quality supply problem. "It's a positive development. Being able to bring more inventory to the publisher base is going to allow this industry to grow more quickly." http://bit.ly/29IDE0R

07/14/2016

Presented by ConvertMedia, Beet.TV interviewed MailOnline's Chief Operating Officer, Rich Caccappolo, who speaks about finding more creative ways for advertisers to tell stories using programmatic advertising technologies. "We're hoping the creative ideas can come to bear and people can make an emotional connection. We're all looking for great examples where we can say, 'Oh, okay. I get it now." http://bit.ly/29GKqnG

07/14/2016

WE ARE HIRING! Do you have a strong technical understanding of ad tech and/or publishing ecosystems? Are you a numbers geek and have a strong analytical skills, specific to data analysis? If so, connect with us now and learn more about this opportunity: http://bit.ly/29GuIYG

07/13/2016

With the 2016 Summer Olympics just weeks away, we spoke with the CEO of Dunk360, Rudy Gofman, to better understand how they are using outstream to prep for one of the world's greatest sporting events. Read the full interview here: http://bit.ly/29EdFrk

07/12/2016

An interview from our 2016 Cannes Series, ConvertMedia presents you the Beet.TV interview with Eyeview's CEO, Oren Harnevo where he talks about the company's 'Oucome-Based Marketing.' Harnevo states, "We take original creative and create hundreds of thousands of different videos about the different types of toothpaste, about the different stores you can buy them on ... We'll match down to the individual level with the right video ad." http://bit.ly/29B3Jxt

07/11/2016

Into the Video Studio with ConvertMedia - 'Net Features - Website Magazine

We recently launched the ConvertMedia Studio - a do-it-yourself platform for publishers to manage and customize every facet of audience experience for each video ad format, which is featured by Website Magazine on its latest article, "Into the Video Studio with ConvertMedia." Read more here: http://bit.ly/29rIjH2

by Pete Prestipino Developing video for the purpose of marketing can be a cumbersome, costly and complext process; but it is getting easier. Video advertising solution ConvertMedia announced the launch of ConvertMedia studio, a do-it-yourself platform for publishers to manage and customize "every fa...

07/08/2016

As part of our 2016 Election Series, ConvertMedia speaks with Publir's Co-Founder, Joseph Malchow, who discusses how Publir plans to monetize the political season and if there has been an increase in advertising demand from specific parties or candidates. Read "2016 is Emotional and Identity-Driven" here: http://bit.ly/29r0N6y

07/07/2016

ConvertMedia presents a Cannes Series Beet.TV interview with the New York Times SVP of Advertising and Innovation, Sebastian Tomich. In this segment, Tomich speaks about how the New York Times' reality app for VR-enabled mobile phones, showcasing and reporting in 360 view, led to them taking home a grand prix in Cannes. "We never could have imagined how big it would become ... It was our most successful app launch in history." http://bit.ly/29tyasx

07/07/2016

ConvertMedia launches DIY tool for standalone video ads

We are featured on Marketing Land's latest article, "ConvertMedia launches DIY tool for standalone video ads: New York City-based outstream SSP says its Studio is the first to surface all options, plus several unique ones." Read more here: http://bit.ly/29ki9pC

Outstream video ad SSP (supply-side platform) ConvertMedia is out today with what it describes as the first do-it-yourself tool for standalone video ads. Ads in a video clip, such as a pre-roll ad at the beginning, are described as in-stream, while standalone video ads that are not in a video clip a...

07/07/2016

ConvertMedia is proud to launch our Studio - the industry's first do-it-yourself (DIY) outstream video ad management platform! Publishers now have an easy hands-on tool to customize every facet of audience experience for every video ad format. CEO,Yoav Naveh states that "Our goal is to elevate and simplify the entire process of content monetization for all publishers by providing advanced technologies that not only improve but also streamline the growing complexity and amount of time required to maximize revenue." Learn more about the Studio here: http://bit.ly/29k3sTQ

07/06/2016

As part of our 2016 Cannes Series, ConvertMedia presents the Beet.TV interview with Time Inc.'s CEO, Joe Ripp, as he discusses how magazines yield the highest return on investment spend and reinforces the concept of ads as an integral part of the content for which readers are willing to spend money. Watch the interview here: http://bit.ly/29qL4Yc

06/28/2016

At interview with Beet.TV at Cannes Lions, ConvertMedia CEO and Co-Founder, Yoav Naveh, discusses how fixed banner ads became the ultimate detriment of site users and answers how web publishers can make more money by showing fewer ads. Naveh says during his interview, "There is a race to the bottom with more and more of these display units that you have to sell because it's fixed real estate." http://bit.ly/291mGdZ

06/27/2016

Some very exciting news and happenings at ConvertMedia in our June 2016 All Things Outstream Newsletter! In the month of June 2016, ConvertMedia was selected as a winner of the Red Herring 100 Award. We also kicked-off our Election Series of video interviews and had our President and CRO, Chris Scott, start our Cannes Series with Beet.TV. Please check out more news and happenings at ConvertMedia here: http://bit.ly/28XkZgc

06/24/2016

Pubblicità video outstream, pioggia di accordi per ConvertMedia

Pubblicità video outstream, pioggia di accordi per ConvertMedia

La supply-side platform ha siglato numerose partnership con DSP e aziende di RTB. Permetteranno loro di accedere ad oltre dieci formati video outstream