Taboola

Taboola ConvertMedia is a fast-growing monetization platform and marketplace that delivers high-impact video advertising campaigns to Tier 1 publishers.
ConvertMedia is a fast-growing monetization platform and marketplace that delivers high-impact video advertising campaigns to Tier 1 publishers. The company empowers publishers by developing breakthrough video ad experiences on mobile and desktop and by providing a dedicated programmatic monetization platform, which focuses on maximizing fill rates. A proud partner with leading DSPs, the ConvertMedia Exchange offers access to premium inventory that is brand-safe, transparent and viewable. ConvertMedia is headquartered in NYC with R&D based in Tel Aviv. To learn more about how ConvertMedia drives immediate revenue and results for our clients, visit www.convertmedia.com

Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City with R&D in Israel, Taboola also has offices in Pasadena, London, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter. Follow @taboola on Twitter, on LinkedIn at http://www.linkedin.com/company/taboola, and on Google + at http://gplus.to/Taboola.

Mission: ConvertMedia aims to become the digital advertising industry’s platform of choice for publishers seeking to manage & deliver engaging video advertising experiences, while empowering them with the tools to determine the ideal balance between the user experience & their Revenue Per Session™ goals for every interaction. Through its customizable self-serve platform, ConvertMedia enables publishers to navigate the publisher-advertiser-consumer relationship with greater control and intelligence.

10/04/2016

ConvertMedia is now Taboola! Get all updates on outstream videos Taboola! See you there! http://bit.ly/2d0YXNS

09/29/2016

Did you know that ConvertMedia is now part of Taboola, the world’s leading content distribution and discovery platform, serving 360B recommendations to 1B unique visitors every month? Going forward, follow us at Taboola for more industry and company news and updates! https://www.facebook.com/taboola

Taboola
09/28/2016
Taboola

Taboola

Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore

The acquisition of ConvertMedia by Taboola is complete and we invite you to join us in our new adventure at the Taboola ...
09/28/2016
Taboola

The acquisition of ConvertMedia by Taboola is complete and we invite you to join us in our new adventure at the Taboola page here: https://www.facebook.com/taboola/

Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore

Our CEO and Co-Founder, Yoav Naveh, was interviewed by eMarketer's Cathy Boyle about the growing supply and demand for o...
08/02/2016

Our CEO and Co-Founder, Yoav Naveh, was interviewed by eMarketer's Cathy Boyle about the growing supply and demand for outstream video ads and the factors that influence outstream video CPMs. "We encourage all publishers to focus on high CPMs for out-stream units. In other words, show fewer ads but make more money for these ads." http://bit.ly/2as1FHV

"ConvertMedia brings Taboola its video technology and a portfolio of video units that offer publishers a balance between...
07/28/2016

"ConvertMedia brings Taboola its video technology and a portfolio of video units that offer publishers a balance between user experience and earning revenue from videos served on their websites." http://bit.ly/2azCd9g

Video Ad News interview with Adam Singolda, Taboola’s CEO, on Taboola's ambitions to become one of the world’s leadi...
07/28/2016
Taboola's CEO: ConvertMedia Acquisition will Enable Taboola to Become One of the Top Five Global Players in Video

Video Ad News interview with Adam Singolda, Taboola’s CEO, on Taboola's ambitions to become one of the world’s leading players in video, the future of outstream and how publishers can reduce their dependency on the large social networks. http://bit.ly/2azpof0

How does the acquisition of ConvertMedia fit into Taboola's wider strategy? Yesterday Taboola announced they are acquiring ConvertMedia, an ad tech company specialising in outstream video. Here Adam Singolda, Taboola's CEO, discusses his company's ambitions to become one of the world's leading playe...

Mobile Marketing: "It will fold sponsored outstream video ads into its offering for publishers, and expects to stream ov...
07/28/2016
Taboola Acquires ConvertMedia for Nearly $100m, to Boost Video Efforts - Mobile Marketing

Mobile Marketing: "It will fold sponsored outstream video ads into its offering for publishers, and expects to stream over 1bn videos per day once ConvertMedia is integrated into its operations – putting it in the same league as Facebook and YouTube." http://bit.ly/2ahxBBM

Content discovery network Taboola - known for its 'you may like' sponsored links, which appear on the bottom of many webpages - has acquired outstream video ad platform ConvertMedia. The size of the deal is undisclosed, but TechCrunch cites sources claiming that the figure is 'just under $100m'.

Portada - "By incorporating outstream video, Taboola now provides a full funnel solution to publishers and advertisers a...
07/28/2016
Taboola Buys ConvertMedia, Enters Outstream Video Recommendation (also in Spanish)

Portada - "By incorporating outstream video, Taboola now provides a full funnel solution to publishers and advertisers at scale." http://bit.ly/2agAIa9

Taboola will acquire native video advertising company ConvertMedia, a native video provider with a US $50 million annual revenue run rate. Convert Media is headquartered in New York, with R&D in Tel Aviv and Bangalore, and sales offices in Spain and London. The company offers Spanish-language videos...

VideoNuze: "CEO and founder Adam Singolda told me the vision behind the acquisition is to begin augmenting current text-...
07/28/2016
Taboola Acquires ConvertMedia, An Outstream Video Ad Provider, to Fuel Video Recommendations - VideoNuze

VideoNuze: "CEO and founder Adam Singolda told me the vision behind the acquisition is to begin augmenting current text-based recommendations with ConvertMedia’s videos using Taboola’s underlying data and predictive technology. This will start slowly, with a maximum of one video integrated, to test users’ response. Using ConvertMedia’s outstream format means that videos can begin auto-playing when in view at the bottom of a publisher’s page." http://bit.ly/2agzknN

Taboola, a large content recommendation platform, has acquired ConvertMedia, an outstream video ad provider with $50 million in annual run rate revenue and roots in display advertising. Taboola's thumbnail recommendations at the end of text articles are found widely on major online publishers' sites...

"The acquisition better positions Taboola toward its goals of becoming a webwide powerhouse of video and native ads." ht...
07/28/2016
Taboola buys video advertising firm ConvertMedia

"The acquisition better positions Taboola toward its goals of becoming a webwide powerhouse of video and native ads." http://bit.ly/2agtRNN

Content discovery platform Taboola announced today it is buying outstream video ad firm ConvertMedia. Although deal terms were not made public, TechCrunch reported that the price was "just under $100 million." The Israel-based ConvertMedia provides outstream videos that reside inside publishers' con...

"The hope is that adding in ConvertMedia will help Taboola reach 1 billion video views per day to put it into closer com...
07/28/2016
Taboola steps up in video, buys ConvertMedia for shy of $100M

"The hope is that adding in ConvertMedia will help Taboola reach 1 billion video views per day to put it into closer competition with the biggest players in video today, and set it further apart from the likes of more direct competitors." http://bit.ly/2ahgGQ0

Taboola, the startup behind the publishing widget that recommends more content at the end of articles online, has made an acquisition to expand its horizons beyond the written word: it has bought ConvertMedia, a recommendation engine designed specifically to sniff out and recommend online videos at ...

MediaPost: "Taboola will integrate ConverMedia’s technology with its data and personalization engine. The combined com...
07/28/2016
Taboola Acquires Native Video Firm ConvertMedia

MediaPost: "Taboola will integrate ConverMedia’s technology with its data and personalization engine. The combined company will be able to deliver more than a billion video streams per day, according to Adam Singolda, Taboola Founder and CEO. The goal is to help publishers deliver relevant and viewable experiences to the right consumers at the right time, in addition to helping them monetize their video inventory." http://bit.ly/2ayYljN

Content discovery platform Taboola on Tuesday announced it acquired ConvertMedia, a provider of native in-feed video advertising. The financial terms of the deal were not disclosed. The company said ConvertMedia has annual revenues of $50 million. ConvertMedia's 60 employees will join Taboola which ...

Business Insider: Taboola, the digital content recommendation company, has acquired New York City-based video ad tech fi...
07/28/2016
Taboola has splashed tens of millions of dollars on a video ad tech company to take on YouTube, Facebook, and Snapchat

Business Insider: Taboola, the digital content recommendation company, has acquired New York City-based video ad tech firm ConvertMedia as it looks to take on the likes of YouTube, Facebook, and Snapchat in the video advertising space. http://bit.ly/2ayVuYq

Hear more from Taboola's Founder and CEO, Adam Singolda, at Business Insiders's IGNITION: Future Of Digital. Early Bird Tickets On Sale Now " Taboola, the digital content recommendation company, has acquired New York City-based video ad tech firm ConvertMedia as it looks to take on the likes of YouT...

On the heels of the acquisition of ConvertMedia by Taboola, CEO Yoav Naveh was interviewed by MediaPost's Charlene Weisl...
07/27/2016

On the heels of the acquisition of ConvertMedia by Taboola, CEO Yoav Naveh was interviewed by MediaPost's Charlene Weisler, "The World of Outstream Video: Q&A With Yoav Naveh" where Naveh provides an overview of outstream video and how the collected data help publishers find the balance between revenue and user experience. Read more of the interview here: http://bit.ly/2axUikM

Taboola announces intention to acquire ConvertMedia, adding high-impact native video to Content Discovery. With ConvertM...
07/26/2016

Taboola announces intention to acquire ConvertMedia, adding high-impact native video to Content Discovery. With ConvertMedia’s native video technology, Taboola will use its unparalleled data about the consumer experience to help publishers recommend relevant brand/consumer engagement throughout the full-funnel of digital advertising. http://bit.ly/2ac0oI8

Check out a new case study featured in EContent Magazine on how ConvertMedia provided Salon.com with a new video monetiz...
07/25/2016

Check out a new case study featured in EContent Magazine on how ConvertMedia provided Salon.com with a new video monetization solution. "Partnership with ConvertMedia 'has already led to significant success in terms of both increased revenue generation and a smooth user experience." Read the full case study here: http://bit.ly/2a7Yg0G

ConvertMedia sponsored this Beet.TV interview with Richard Pattinson of BBC StoryWorks (part of BBC Worldwide). In this ...
07/22/2016

ConvertMedia sponsored this Beet.TV interview with Richard Pattinson of BBC StoryWorks (part of BBC Worldwide). In this segment, Pattinson talks about how BBC's branded content raised revenue from advertising and how they keep editorial and advertising balanced. See the full interview here: http://bit.ly/2a0T3HX

Today marks the commencement of the Republican National Convention. ConvertMedia's CEO, Yoav Naveh, analyzes trends taki...
07/18/2016

Today marks the commencement of the Republican National Convention. ConvertMedia's CEO, Yoav Naveh, analyzes trends taking place right now in the ad industry- specifically on some presidential advertising patterns. "Initially, we wanted to know what kind of interest or activity political parties and candidates have bene showing in digital advertising. We found an array of experiences with one common thread: Digital ad buying will ramp up once the conventions get underway," Naveh writes. Read more here: http://bit.ly/29PbbXl

ConvertMedia presents another Beet.TV interview with Videology's Chief Commercial Officer, Ryan Jamboretz, as he speaks ...
07/15/2016

ConvertMedia presents another Beet.TV interview with Videology's Chief Commercial Officer, Ryan Jamboretz, as he speaks about how the emergence of outstream can bring more video advertising, even where there was no video content, and how this will help solve the quality supply problem. "It's a positive development. Being able to bring more inventory to the publisher base is going to allow this industry to grow more quickly." http://bit.ly/29IDE0R

Presented by ConvertMedia, Beet.TV interviewed MailOnline's Chief Operating Officer, Rich Caccappolo, who speaks about f...
07/14/2016

Presented by ConvertMedia, Beet.TV interviewed MailOnline's Chief Operating Officer, Rich Caccappolo, who speaks about finding more creative ways for advertisers to tell stories using programmatic advertising technologies. "We're hoping the creative ideas can come to bear and people can make an emotional connection. We're all looking for great examples where we can say, 'Oh, okay. I get it now." http://bit.ly/29GKqnG

WE ARE HIRING! Do you have a strong technical understanding of ad tech and/or publishing ecosystems? Are you a numbers g...
07/14/2016

WE ARE HIRING! Do you have a strong technical understanding of ad tech and/or publishing ecosystems? Are you a numbers geek and have a strong analytical skills, specific to data analysis? If so, connect with us now and learn more about this opportunity: http://bit.ly/29GuIYG

With the 2016 Summer Olympics just weeks away, we spoke with the CEO of Dunk360, Rudy Gofman, to better understand how t...
07/13/2016

With the 2016 Summer Olympics just weeks away, we spoke with the CEO of Dunk360, Rudy Gofman, to better understand how they are using outstream to prep for one of the world's greatest sporting events. Read the full interview here: http://bit.ly/29EdFrk

An interview from our 2016 Cannes Series, ConvertMedia presents you the Beet.TV interview with Eyeview's CEO, Oren Harne...
07/12/2016

An interview from our 2016 Cannes Series, ConvertMedia presents you the Beet.TV interview with Eyeview's CEO, Oren Harnevo where he talks about the company's 'Oucome-Based Marketing.' Harnevo states, "We take original creative and create hundreds of thousands of different videos about the different types of toothpaste, about the different stores you can buy them on ... We'll match down to the individual level with the right video ad." http://bit.ly/29B3Jxt

We recently launched the ConvertMedia Studio - a do-it-yourself platform for publishers to manage and customize every fa...
07/11/2016
Into the Video Studio with ConvertMedia - 'Net Features - Website Magazine

We recently launched the ConvertMedia Studio - a do-it-yourself platform for publishers to manage and customize every facet of audience experience for each video ad format, which is featured by Website Magazine on its latest article, "Into the Video Studio with ConvertMedia." Read more here: http://bit.ly/29rIjH2

by Pete Prestipino Developing video for the purpose of marketing can be a cumbersome, costly and complext process; but it is getting easier. Video advertising solution ConvertMedia announced the launch of ConvertMedia studio, a do-it-yourself platform for publishers to manage and customize "every fa...

As part of our 2016 Election Series, ConvertMedia speaks with Publir's Co-Founder, Joseph Malchow, who discusses how Pub...
07/08/2016

As part of our 2016 Election Series, ConvertMedia speaks with Publir's Co-Founder, Joseph Malchow, who discusses how Publir plans to monetize the political season and if there has been an increase in advertising demand from specific parties or candidates. Read "2016 is Emotional and Identity-Driven" here: http://bit.ly/29r0N6y

ConvertMedia presents a Cannes Series Beet.TV interview with the New York Times SVP of Advertising and Innovation, Sebas...
07/07/2016

ConvertMedia presents a Cannes Series Beet.TV interview with the New York Times SVP of Advertising and Innovation, Sebastian Tomich. In this segment, Tomich speaks about how the New York Times' reality app for VR-enabled mobile phones, showcasing and reporting in 360 view, led to them taking home a grand prix in Cannes. "We never could have imagined how big it would become ... It was our most successful app launch in history." http://bit.ly/29tyasx

We are featured on Marketing Land's latest article, "ConvertMedia launches DIY tool for standalone video ads: New York C...
07/07/2016
ConvertMedia launches DIY tool for standalone video ads

We are featured on Marketing Land's latest article, "ConvertMedia launches DIY tool for standalone video ads: New York City-based outstream SSP says its Studio is the first to surface all options, plus several unique ones." Read more here: http://bit.ly/29ki9pC

Outstream video ad SSP (supply-side platform) ConvertMedia is out today with what it describes as the first do-it-yourself tool for standalone video ads. Ads in a video clip, such as a pre-roll ad at the beginning, are described as in-stream, while standalone video ads that are not in a video clip a...

ConvertMedia is proud to launch our Studio -  the industry's first do-it-yourself (DIY) outstream video ad management pl...
07/07/2016

ConvertMedia is proud to launch our Studio - the industry's first do-it-yourself (DIY) outstream video ad management platform! Publishers now have an easy hands-on tool to customize every facet of audience experience for every video ad format. CEO,Yoav Naveh states that "Our goal is to elevate and simplify the entire process of content monetization for all publishers by providing advanced technologies that not only improve but also streamline the growing complexity and amount of time required to maximize revenue." Learn more about the Studio here: http://bit.ly/29k3sTQ

As part of our 2016 Cannes Series, ConvertMedia presents the Beet.TV interview with Time Inc.'s CEO, Joe Ripp, as he dis...
07/06/2016

As part of our 2016 Cannes Series, ConvertMedia presents the Beet.TV interview with Time Inc.'s CEO, Joe Ripp, as he discusses how magazines yield the highest return on investment spend and reinforces the concept of ads as an integral part of the content for which readers are willing to spend money. Watch the interview here: http://bit.ly/29qL4Yc

At interview with Beet.TV at Cannes Lions, ConvertMedia CEO and Co-Founder, Yoav Naveh, discusses how fixed banner ads b...
06/28/2016

At interview with Beet.TV at Cannes Lions, ConvertMedia CEO and Co-Founder, Yoav Naveh, discusses how fixed banner ads became the ultimate detriment of site users and answers how web publishers can make more money by showing fewer ads. Naveh says during his interview, "There is a race to the bottom with more and more of these display units that you have to sell because it's fixed real estate." http://bit.ly/291mGdZ

Some very exciting news and happenings at ConvertMedia in our June 2016 All Things Outstream Newsletter! In the month of...
06/27/2016

Some very exciting news and happenings at ConvertMedia in our June 2016 All Things Outstream Newsletter! In the month of June 2016, ConvertMedia was selected as a winner of the Red Herring 100 Award. We also kicked-off our Election Series of video interviews and had our President and CRO, Chris Scott, start our Cannes Series with Beet.TV. Please check out more news and happenings at ConvertMedia here: http://bit.ly/28XkZgc

Engage
06/24/2016
Engage

Engage

Sempre più operatori sono interessati ai formati video outstream: ConvertMedia sigla undici partnership con DSP e aziende attive nell'RTB

MediaPost featured ConvertMedia's recent integration with 11 DSP and SSP partners. The new partners include: AdKnowledge...
06/23/2016

MediaPost featured ConvertMedia's recent integration with 11 DSP and SSP partners. The new partners include: AdKnowledge, Eyeview, Gamut, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology. ConvertMedia Chief Revenue Officer, Chris Scott, told Real-Time Daily, "We want to place the control in publishers' hands and give them a platform where they can choose from 15 different types of outstream units and set conditions, including viewability, skippability, and audio controls." Read more: http://bit.ly/28OwwPW

SundaySky
06/23/2016
SundaySky

SundaySky

We're please to partner with SSP ConvertMedia to give our brand advertisers quality viewable video placements - at scale - with outstream video. #personalizedvideo

EContent Magazine features ConvertMedia on its integration with 11 DSP & SSP partners! Read more here: http://bit.ly/28O...
06/23/2016
ConvertMedia Integrates with 11 DSP & SSP Partners

EContent Magazine features ConvertMedia on its integration with 11 DSP & SSP partners! Read more here: http://bit.ly/28OaU6A

ConvertMedia, the video ad solution for publishers and an outstream video SSP, announced that 11 DSP and RTB companies are new partners. The partnerships will provide access to ConvertMedia's outstream video portfolio of over 10 formats for desktop and mobile including the Inline, Interstitial, Slid...

We are pleased to announce that 11 leading DSPs and SSPs companies are partnering with ConvertMedia! The list of new DSP...
06/23/2016

We are pleased to announce that 11 leading DSPs and SSPs companies are partnering with ConvertMedia! The list of new DSP partners includes: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology. “One of the primary key performance indicators for our advertising clients is viewability,” said Jon Levinson, Sr. Director, Partner Development at TubeMogul. “ConvertMedia’s breakthrough outstream units deliver highly viewable units with strong completion rates. We also appreciate ConvertMedia’s independent positioning, which aligns with TubeMogul’s core guiding principles.” Read the full release http://bit.ly/28O7AZc

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