Snap and Instagram have created platforms for super successful and innovative AR campaigns, and now Google has opened the door for the largest platform – the banner ad.
The biggest ad platform in the world is now open for immersive content. Released last year, Google’s 3D ad format called Swirl, is now available to all advertisers.
AR glasses Rokid Glass 2, with an additional feature in the form of the temperature detection function, finished mass production and are preparing to ship soon.
The versatile tethered AR glasses from Rokid are as promised seven months ago but feature the more recent addition of thermal imaging technology.
Looking for some interesting books on immersive tech? Here are some recommendations.
Discover some of the most popular AR/VR books to read in 2020 and get a feel of the direction the technology takes and its impact on various industries.
We talk with Feelbelt reps about haptics, immersion, and accessibility.
Business Development Manager, Carsten Klippstein, talks about how Feelbelt’s haptics make immersive experiences more accessible for the hearing impaired.
Using a VPN may improve virtual reality and augmented reality customer services to a certain extent.
Is using a VPN necessary to improve VR and AR customer services? It can surely help, but up to what extent?
Here are some of the best VR media players for both major mobile operating systems.
Discover the top-rated VR media players for Android phones and iPhones that you can use to watch 360-degree videos.
Prodigy futurist on impassioned plans for a next-generation XR headset.
Self-proclaimed “Kid Tony Stark” talks to ARPost about the Vector Gear, a next-generation XR headset with a custom UI currently seeking funds on Indiegogo.
The history and roadmap of the HP Reverb G2 VR headset and how it compares to competitors.
Made by HP with Microsoft and Valve, we first saw the Reverb G2 at AWE. Available for preorder and set to arrive this fall, you haven’t seen the last of it.
Our favorite immersive learning insights from this year’s five-day conference.
Experts in immersive learning from around the world appeared in VirBELA for a five-day conference including panels, keynotes, research, and more.
Daily High Club partnered with Philter Labs to create an augmented reality experience for their June subscription box.
Philter Labs, together with Daily High Club, delivers a unique augmented reality experience with a custom glass pipe in the June cannabis subscription box.
Plugo is an innovative augmented reality game by PlayShifu, that encourages children to be physically active and be curious to learn more about nature and sciences.
Plugo is a Kickstarter project by PlayShifu and represents a new concept of augmented reality game that promotes intellectual and physical development in children.
“Augmented reality will not just save consumers’ time, it will save them money.”
The creation of virtual product representations using augmented reality and face recognition technology will transform the e-commerce industry and take it to the next level.
Here are some of the most exciting hand tracking games you can play on Oculus Quest right now.
Oculus Quest supports a growing number of VR hand tracking games – discover the best ones you can play on your own or with your friends.
Scientists from RIT want to use VR to help restore vision for people with stroke-induced blindness.
Rochester Institute of Technology wins NIH grant to start treating stroke patients with virtual reality therapy for regaining eyesight and full field of vision.
Have you ever heard of an AR try-out experience? Sunglasses manufacturer Bollé just launched what may be the very first.
The Instagram-powered AR try-out experience by M7 Innovations and QReal allows users to see through specialized sunglasses before they purchase them.
Boeing is using Varjo’s VR-2 headset to train pilots for their Starliner – a craft developed in partnership with NASA.
Boeing’s first “corporate astronaut,” Chris Ferguson, will fly the first manned Starliner mission. First, he’s doing a simulated experience with a Varjo.
OVR Technology delivers first-of-its-kind VR experiences with their Architecture of Scent platform.
OVR Technology launched Architecture of Scent, a virtual reality platform that uses scentware, to make complex sensory experiences in a digital space.
Developers of both VR games worked together for a duo-release and more.
New fans of the VR games can now get both bundled together. Old and new players get a new track and can join a contest to compete for prizes and cash.
Resonai’s fully productized enterprise solution, called Vera, is equipped with artificial intelligence and augmented reality technologies that can embed intelligence into physical retail spaces.
Moscow Trade Center is managing its growing complexity with Resonai’s artificial intelligence and augmented reality enterprise solution – Vera.
If you want to embrace augmented reality in 2020, one way to do so is to create an AR mobile application. To do so, you’ll need the right AR SDK.
Check out our list of the best AR toolkits for AR app development for 2020, types of AR SDKs, and reasons to choose one or another platform.
What is better – ARKit or ARCore? Here’s a comparison of their features and business use cases.
Read how ARKit's ARReferenceImage and ARCore's Augmented Images features differ and how they can be deployed within business use cases.
The AR platform developed by Seek allows companies to create cross-platform immersive experiences in a fraction of the time needed with other solutions.
Seek has recently obtained the first US patent for the proprietary technology used for its AR platform, Seek Studio.
Augmented reality offers unique learning experiences, enabling medical students to explore and better understand the human body.
Medical students can peek under the skin and delve into the anatomy of the human body using augmented reality. They can now learn anytime, anywhere.
The Marché du Film’s online virtual reality art showcase, Cannes XR Virtual, is taking place from June 24 to 26.
Cannes XR Virtual is an immersive multiplayer art showcase taking place in virtual reality. It runs from June 24-26, with a replay set on July 3.
The VR/AR Association held its three-day global summit last week. Here are the highlights.
5G, new devices, the AR cloud, and announcements from Pico, MeetinVR, Lenovo, Insight, and other highlights from this year’s VR/AR Global Summit.
Facebook's platform for AR creation has rolled out new augmented reality features and capabilities for Instagram.
Spark AR has introduced new augmented reality features and capabilities for Instagram, which further expand creative opportunities for users.
As smartglasses and WebAR become more and more common, so will immersive e-commerce step further into a fully-fledged immersive experience.
In times of COVID-19, the value of augmented reality try-on e-commerce is becoming a huge advantage for stores and users. How can it become a commodity?
“Getting a headset to see how we see the real world using lenses is a dead-end. The only lens involved when you wear an Immy is your own eye.”
VR headsets present simulated distance on a flat image plane. It makes some of us uncomfortable after a while but it’s the only way to make VR. Or is it?
Medical workers are using mixed reality to enhance care for COVID-19 patients.
Doctors are using mixed reality to treat COVID-19 patients. It enables them to work safely and efficiently, minimizing contact with other medical workers.
Friday was the last day of AWE. While that means the Auggie winners were finally announced, there was also other great content, including a lot of discussion around the future of XR technology.
Announcements from Unreal and Atheer, and a series of panel discussions focusing on the future of XR. Finally, AWE wraps with the Auggies and Nextant awards.
The VR/AR Association’s Global Summit is taking place from June 1 through June 3.
The VR/AR Global Summit takes place from June 1 to June 3 and includes panelists, speakers, and presenters from the whole world of XR technology.
The third day of AWE 2020 included a discussion on how to create a virtual world society, a discussion on ethical responsibility in the immersive tech industry, a panel on women in XR, announcements from Unity, HP, Microsoft, and more.
AWE Day 3 featured XR technology talks from the University of Oregon and the Virtual World Society, with announcements from Unity, HP and Microsoft, NVIDIA, and others.
The second day of AWE wrapped yesterday evening. The packed day featured more talks from XR experts and more announcements from XR companies.
Tools, updates, SDKs, market projections, adapting to COVID and more. Industry experts and enterprise reps from major XR companies in our AWE highlight.
The web development platform now offers tools to develop WebAR face filters.
8th Wall’s newest WebAR tool Face Effects dropped this week and ARPost got the inside scoop from VP of Product Tom Emrich and Interaction Designer Rigel Benton.
A look at some of the AWE Online 2020 Day 1 highlights from a couple of our favorite XR technology companies and experts.
The four-day XR technology conference AWE started off with a welcome address by founder Ori Inbar and news from 8th Wall, Google, Qualcomm, Sony, and others.
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