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Snap and Instagram have created platforms for super successful and innovative AR campaigns, and now Google has opened th...
07/10/2020
Google Swirl Redefines Advertising With Its 3D Ad Format | ARPost

Snap and Instagram have created platforms for super successful and innovative AR campaigns, and now Google has opened the door for the largest platform – the banner ad.

The biggest ad platform in the world is now open for immersive content. Released last year, Google’s 3D ad format called Swirl, is now available to all advertisers.

AR glasses Rokid Glass 2, with an additional feature in the form of the temperature detection function, finished mass pr...
07/09/2020
Rokid Glass 2 AR Glasses Finish Mass Production | ARPost

AR glasses Rokid Glass 2, with an additional feature in the form of the temperature detection function, finished mass production and are preparing to ship soon.

The versatile tethered AR glasses from Rokid are as promised seven months ago but feature the more recent addition of thermal imaging technology.

Looking for some interesting books on immersive tech? Here are some recommendations.
07/08/2020
Must Read AR/VR Books In 2020 | ARPost

Looking for some interesting books on immersive tech? Here are some recommendations.

Discover some of the most popular AR/VR books to read in 2020 and get a feel of the direction the technology takes and its impact on various industries.

Here are some of the best VR media players for both major mobile operating systems.
07/03/2020
Top VR Media Players For Android And IOS | ARPost

Here are some of the best VR media players for both major mobile operating systems.

Discover the top-rated VR media players for Android phones and iPhones that you can use to watch 360-degree videos.

The history and roadmap of the HP Reverb G2 VR headset and how it compares to competitors.
07/01/2020
A Closer Look At The HP Reverb G2 | ARPost

The history and roadmap of the HP Reverb G2 VR headset and how it compares to competitors.

Made by HP with Microsoft and Valve, we first saw the Reverb G2 at AWE. Available for preorder and set to arrive this fall, you haven’t seen the last of it.

Have you ever heard of an AR try-out experience? Sunglasses manufacturer Bollé just launched what may be the very first.
06/23/2020
Bollé Launches The First AR Try-Out Experience | ARPost

Have you ever heard of an AR try-out experience? Sunglasses manufacturer Bollé just launched what may be the very first.

The Instagram-powered AR try-out experience by M7 Innovations and QReal allows users to see through specialized sunglasses before they purchase them.

Boeing is using Varjo’s VR-2 headset to train pilots for their Starliner – a craft developed in partnership with NASA.
06/22/2020
Varjo Hardware To Be Used In Astronaut Training | ARPost

Boeing is using Varjo’s VR-2 headset to train pilots for their Starliner – a craft developed in partnership with NASA.

Boeing’s first “corporate astronaut,” Chris Ferguson, will fly the first manned Starliner mission. First, he’s doing a simulated experience with a Varjo.

Resonai’s fully productized enterprise solution, called Vera, is equipped with artificial intelligence and augmented rea...
06/17/2020
Modernizing Retail Centers With Vera, Resonai’s Augmented Reality Platform | ARPost

Resonai’s fully productized enterprise solution, called Vera, is equipped with artificial intelligence and augmented reality technologies that can embed intelligence into physical retail spaces.

Moscow Trade Center is managing its growing complexity with Resonai’s artificial intelligence and augmented reality enterprise solution – Vera.

What is better – ARKit or ARCore? Here’s a comparison of their features and business use cases.
06/12/2020
ARKit Vs ARCore: Image Detection And Tracking | ARPost

What is better – ARKit or ARCore? Here’s a comparison of their features and business use cases.

Read how ARKit's ARReferenceImage and ARCore's Augmented Images features differ and how they can be deployed within business use cases.

Augmented reality offers unique learning experiences, enabling medical students to explore and better understand the hum...
06/10/2020
How Augmented Reality Is Used In Teaching Anatomy | ARPost

Augmented reality offers unique learning experiences, enabling medical students to explore and better understand the human body.

Medical students can peek under the skin and delve into the anatomy of the human body using augmented reality. They can now learn anytime, anywhere.

The Marché du Film’s online virtual reality art showcase, Cannes XR Virtual, is taking place from June 24 to 26.
06/09/2020
Cannes XR Virtual Brings Art To Life With Virtual Reality | ARPost

The Marché du Film’s online virtual reality art showcase, Cannes XR Virtual, is taking place from June 24 to 26.

Cannes XR Virtual is an immersive multiplayer art showcase taking place in virtual reality. It runs from June 24-26, with a replay set on July 3.

The VR/AR Association held its three-day global summit last week. Here are the highlights.
06/08/2020
VR/AR Global Summit: Major Trends And Announcements | ARPost

The VR/AR Association held its three-day global summit last week. Here are the highlights.

5G, new devices, the AR cloud, and announcements from Pico, MeetinVR, Lenovo, Insight, and other highlights from this year’s VR/AR Global Summit.

“Getting a headset to see how we see the real world using lenses is a dead-end. The only lens involved when you wear an ...
06/03/2020
VR Headsets Of The Future Might Be Made With Mirrors? | ARPost

“Getting a headset to see how we see the real world using lenses is a dead-end. The only lens involved when you wear an Immy is your own eye.”

VR headsets present simulated distance on a flat image plane. It makes some of us uncomfortable after a while but it’s the only way to make VR. Or is it?

Friday was the last day of AWE. While that means the Auggie winners were finally announced, there was also other great c...
06/01/2020
Final Day Of AWE: Talks, Announcements, And Awards | ARPost

Friday was the last day of AWE. While that means the Auggie winners were finally announced, there was also other great content, including a lot of discussion around the future of XR technology.

Announcements from Unreal and Atheer, and a series of panel discussions focusing on the future of XR. Finally, AWE wraps with the Auggies and Nextant awards.

The third day of AWE 2020 included a discussion on how to create a virtual world society, a discussion on ethical respon...
05/29/2020
AWE Day 3: The Most Wholesome Day In The History Of XR Technology | ARPost

The third day of AWE 2020 included a discussion on how to create a virtual world society, a discussion on ethical responsibility in the immersive tech industry, a panel on women in XR, announcements from Unity, HP, Microsoft, and more.

AWE Day 3 featured XR technology talks from the University of Oregon and the Virtual World Society, with announcements from Unity, HP and Microsoft, NVIDIA, and others.

The second day of AWE wrapped yesterday evening. The packed day featured more talks from XR experts and more announcemen...
05/28/2020
Talks And Announcements From Leading XR Companies At AWE Day 2 | ARPost

The second day of AWE wrapped yesterday evening. The packed day featured more talks from XR experts and more announcements from XR companies.

Tools, updates, SDKs, market projections, adapting to COVID and more. Industry experts and enterprise reps from major XR companies in our AWE highlight.

The web development platform now offers tools to develop WebAR face filters.
05/28/2020
Face Filters Come To WebAR With New 8th Wall Tool | ARPost

The web development platform now offers tools to develop WebAR face filters.

8th Wall’s newest WebAR tool Face Effects dropped this week and ARPost got the inside scoop from VP of Product Tom Emrich and Interaction Designer Rigel Benton.

A look at some of the AWE Online 2020 Day 1 highlights from a couple of our favorite XR technology companies and experts...
05/27/2020
XR Technology Conference AWE Goes Live | ARPost

A look at some of the AWE Online 2020 Day 1 highlights from a couple of our favorite XR technology companies and experts.

The four-day XR technology conference AWE started off with a welcome address by founder Ori Inbar and news from 8th Wall, Google, Qualcomm, Sony, and others.

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ARPost is a brand new independent news publication dedicated to the consumer and enterprise AR, VR and MR industries.

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