DMN is the leading provider of digital and data-driven marketing analysis, research, and content. Insight on profitable data-driven marketing strategies.
Operating as usual
Lob Survey Reinforces Power of Direct Mail - dmnews.com by Ritu Kapoor
A recent survey conducted by Lob takes a look at how direct mail still holds influence over most generations and what to expect with Gen Z.
5 Ways to Use Customer Sentiment to Improve CX - dmnews.com
Brands have a great opportunity to learn from CX situations where a customer calms down over the course of an interaction.
Managing Marketing Campaigns - dmnews.com by Ronn Torossian
The best way for companies to manage their marketing campaigns is in a few different stages, including planning, executing, and more.
Marketing Best Practices - dmnews.com by Matt Caiola
To stay ahead of their competitors, companies must keep track of the latest developments and PR and marketing best practices in the industry.
PR & Marketing Crisis Scenarios - dmnews.com by Matt Caiola
For organizations, crisis PR is an important function. In today’s modern communication landscape, crisis scenarios need extinguished quickly.
Five Careers in Marketing: Description and Pay - dmnews.com by Ellen Killeen
There is a broad horizon for potential careers in marketing is a benefit if you are not yet sure where you fit in.
What Can The Ukraine-Russia Conflict Teach Us About Marketing? - dmnews.com
Ukraine-Russia Conflict has impacted businesses in multiple ways. Marketers now need to learn and shift their marketing strategies.
Common Mistakes in Content Marketing - dmnews.com by Dara Busch
The best way to do avoid common mistakes in content marketing is by learning about them, and how they can be solved.
Tips to Create an Effective Value Proposition - dmnews.com by Matt Caiola
With the help of a value proposition, customers can know more about a brand. Additionally, it gives a boost to the brand.
Best Ways to Market Your New Business Site - dmnews.com
Once you have a professional business website, you are on to your next challenge, which is to market your new business site.
Paying for Content Promotion Services? Get the Most Value by Following These Rules - dmnews.com
Content promotion services help efficiently reach the right audience group with the right content and help your business be successful.
What is a Content Marketing Agency: Pros and Cons - dmnews.com
Working with a content marketing agency will make it easier to produce content that can attract more visitors to your business.
Amazing Examples of Cluster Marketing - dmnews.com
Cluster marketing is an effective approach to stand out among competitors, but there are different cluster marketing examples to consider.
How to Scale Your Digital Agency Amidst a Recession - dmnews.com by Abby Miller
With a recession looming and panicking many digital agency founders, not all of the news needs to be doom and gloom. Here's some perspective!
Is Display Advertising Dead? - dmnews.com by Ellen Killeen
Do you know those little pop-up advertisements that you find all over websites? This is what is known as display advertising.
Business Operations and Tips for Achieving Efficiency - dmnews.com
Achieving efficiency is imperative for successful business operations. Here are some of the best ways to improve your operational efficiency.
Why You Need SEO Services In Your Business Today - dmnews.com
Businesses need to show on the first page of a search engine when a relevant phrase is searched, which is where SEO services help.
Top 12 Marketing Agencies in the United States - dmnews.com by Ellen Killeen
Read more to find out about some of the best marketing agencies here in the United States that you can really trust to do a good job.
A Conversation with Channel99 and Chris Golec - dmnews.com by Abby Miller
Channel99’s mission is to provide B2B marketers and finance teams with a level playing field for dollar efficiency and financial impact.
How to Start a Social Media Marketing Agency? - dmnews.com by Ellen Killeen
Wondering how to start a social media marketing agency? Here are some tips for an industry that is in high demand in today's world.
A Conversation with Channel99 and Chris Golec - DMNews.com by Abby Miller
Channel99’s mission is to provide B2B marketers and finance teams with a level playing field for dollar efficiency and financial impact.
Marketing for the Space Industry - dmnews.com by Matt Caiola
The space industry is growing, and they need, just like any industry, marketing, and public relations strategies to promote its products.
Niches Commonly Used by Social Media Influencers - dmnews.com by Ronn Torossian
Social media influencers that work in a certain niche help to reach a particular portion of the audience and build relationships with them.
5 Effective Marketing Tips for Realtors - dmnews.com by Abby Miller
The real estate industry is notoriously competitive, so it's only natural to wonder if there are any special marketing tips for realtors.
5 Reasons Your Sales Team Isn’t Using Your CRM Software to Its Full Potential - dmnews.com
If your team isn't on board with the CRM software or isn't using its features thoroughly, here's why that might be happening.
TikTok Moving Toward Longer Videos and Stories: What Does This Mean? - dmnews.com by Ellen Killeen
TikTok has changed the way we, as consumers, view the Internet. Anyone who uses TikTok knows why longer videos and stories are a big deal.
5 Ways to Use Customer Sentiment to Improve CX - dmnews.com
Brands have a great opportunity to learn from CX situations where a customer calms down over the course of an interaction.
7 Types of Intranet Content That Drive Employee Engagement - dmnews.com
Intranet content refers to anything that is uniquely produced within a company’s designated network. But which ones drive engagement?
Marketing Best Practices - dmnews.com by Matt Caiola
To stay ahead of their competitors, companies must keep track of the latest developments and PR and marketing best practices in the industry.
4 Fleet Management Best Practices - dmnews.com
With fleet management, you have a lot of equipment and details to keep track of, like when your vehicles need maintenance and more.
A New Era of Advertising Measurement Cross-Channel Viewership Analytics - dmnews.com by Abby Miller
There is a greater need than ever before for more granular and comprehensive data insights with viewership analytics.
Assembly-Line Marketing Leaves Customers Waiting – and Leaving - dmnews.com by Pini Yakuel
Marketers must personalize communications and experiences, interacting in real-time, rather than with the assembly-line marketing method.
AI Helps Level the Playing Field for Publishers, And It’s Time to Act Now - dmnews.com by Allan Tinkler
If publishers reassert their power and change the way they think about their strongest assets, AI helps level the playing fields.
LinkedIn Marketing Tips to Grow Your Business - dmnews.com by Brenda Jones
LinkedIn marketing tips help you build your brand and strengthen your relationships with current and potential customers.
The Uber of the Wellness World - dmnews.com by Erin Enick
Roman Taranov is a 28 year old entrepreneur and the founder of wellness platform Able - known as ‘the Uber of the wellness world’
PR & Marketing Crisis Scenarios - dmnews.com by Matt Caiola
For organizations, crisis PR is an important function. In today’s modern communication landscape, crisis scenarios need extinguished quickly.
Lob Survey Reinforces Power of Direct Mail - dmnews.com by Ritu Kapoor
A recent survey conducted by Lob takes a look at how direct mail still holds influence over most generations and what to expect with Gen Z.
The Key to Creating a Social Media Plan for a Business - dmnews.com by Dara Busch
For a business, a social media plan should always start with an end in mind. Also, it doesn't have to embrace all social media platforms.
Navigating Social Media Platforms During a PR Crisis - dmnews.com by Ronn Torossian
Social media platforms have shifted the way that customers and companies communicate with each other, especially during PR crises.
What Are Bing Ads and Why Should You Consider Them? - dmnews.com
Bing ads are the primary competition for Google ads and have a lot to offer. Microsoft and Yahoo provide the ad platform.
20 W 20th Street
New York, NY
10011
Be the first to know and let us send you an email when DMN posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
#CEO #CMO #COO – Data alert! Join @SoDAspeaks and @Sitecore to discuss current personalization trends in a C-suite level webcast. Execution is key, register now https://bit.ly/2XuuvRd
Panelists at our Marketing Hall of Femme event discuss how they've groomed their personal brands over the years.
During this year's Marketing Hall of Femme event, DMN's Elyse Dupre helmed a panel featuring Sara Spivey, CMO at Bazaarvoice, Joy Puzzo, VP of marketing & audience development - life sciences at UBM Americas, and Marleine Pacilio, senior director of digital at Revlon Portfolio Brands, on how women can better climb the corporate ladder.
Why Pokemon Go is a Social Network in Disguise
DMN 40 Under 40 Announcement pt. 2
DMN 40 Under 40 Announcement!
About ad blockers...
Chatting about marketing beacons
Blue Apron is the most well known menu delivery company, and has the highest valuation. We wanted to explore why.
Honda is a brand that really knows how to use social. Nice work, RPA Advertising! http://bit.ly/1hzjlAU
Marketing success today requires technological know-how. Get it at our Marketing&Tech Partnership Summit. When: June 20, 2013, 8:00am - 6:30pm PT Where: Hyatt Place, San Jose, CA Our Keynote: Gartner Research VP Laura McLellan, renowned for citing Gartner’s prediction that CMOs will outspend CIOs on technology by 2017. Get your tix: http://www.dmnews.com/marketingtech-partnership-summit/section/3226/
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust. http://www.dmnews.com/qa-terry-young-ceo-sparks-honey/article/290953/
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers. P.S. Entries for our 2013 40 Under 40 are open now, celebrating the brightest and most ambitious talented professionals in the direct and digital marketing field. Know someone who fits that bill? Get nominating! http://www.dmnews.com/40-under-40-2013-call-for-entries-now-open/article/287292/
VIDEO: HubSpot CMO—and past 40 Under 40 winner—Mike Volpe on content marketing in context (p.s., it's de rigueur) Entries for Direct Marketing News's 2013 40 Under 40 are open now, celebrating the brightest and most ambitious talented professionals in the direct and digital marketing field. Know someone who fits that bill? Get nominating! http://www.dmnews.com/40-under-40-2013-call-for-entries-now-open/article/287292/
FreshDirect's secret to tantalizing its customers: Data. Get the full scoop: http://www.dmnews.com/freshdirects-secret-to-tantalizing-its-customers/article/285998/
Marketing success today requires technological know-how. Get it here: http://www.dmnews.com/marketingtech-partnership-summit/section/3226/ And, while you're at it, read our April cover story, "The New Power Couple." It's all about CMO/CIO love: http://www.dmnews.com/the-new-power-couple/article/285995/
These incredible Marketing Hall of Femme honorees put the excellence in XX.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind. http://www.dmnews.com/sony-creates-pictures-worth-1000-words/article/273990/
What's better than a CMO? A CMO who knows how to beat box. Here's to you Aaron Goldman (Kenshoo)!
It's all about the work. Starring 40 under 40 winners Alex Mahernia (Rosetta); Ashley Johnston (Experian Marketing Services); Michael Peterman (VeraData); Lauren Hartkorn (TRUE Health + Wellness, a Harte-Hanks company); and Heather Blank (Responsys).
To all our 40 under 40 peeps: Thanks for getting cheesy with it! Burning question: If you were a kind of cheese, what cheese would you be? Surprising answers from: Jordan Bitterman (Digitas); Audrey Berger (Richards Relationship Marketing); Eric Pakurar (G2 USA); Jenny Vance (LeadJen); Aaron Goldman (Kenshoo); Avi Savear (Big Fuel); Nili Doft (National Hockey League); Brendan McKenna (Ryan Partnership); Jessie Kernan (RAPP); Jason Tabeling (Rosetta); Paul Elliott (Rosetta); Katherine Black (dunnhumbyUSA); Zihla Salinas, (RAPP); Pete Deutschman (The Buddy Group); Marc Ginsburg (Cardlytics); Angel Morales (Smarter Remarketer); Alex Mahernia (Rosetta)
Most everyone can think back to one moment that sticks out for them on their career path so far. The Direct Marketing News 40 under 40 share theirs. With: Garth Knutson (Wong, Doody, Crandall, Wiener); Jordan Bitterman (Digitas); Paul Elliott (Rosetta); Audrey Berger (The Richards Group); Avi Savar (Big Fuel); Glenn Forde (TPG - Direct & Digital Marketing Agency); and Marc Ginsburg (Cardlytics).
The Society of Publication Designers
4th Floor