09/22/2026
Physicians, your first patient interaction may happen before you ever walk into the exam room.
Think about the first appointment from a patient’s perspective. They’re meeting someone new, often while dealing with uncertainty, questions, or concerns about their health.
But increasingly, patients have already searched for you before that appointment.
They may have visited your practice website, read your bio, looked at your LinkedIn profile—or watched a video of you explaining your specialty or approach to patient care.
As a Video Marketing Strategist, I know that short video can do something a written bio alone often can’t: let patients see you, hear you, and begin to get a sense of who you are.
I call this warming the room.
Instead of the first appointment beginning as a completely cold introduction, video can create a sense of familiarity before you ever say, “Hi, I’m Dr. _.”
Video isn’t about becoming an influencer. For physicians, it can be about becoming more accessible, memorable, and trusted.
🎙️ From PracticeLink Webinar: Build Your Brand: Online Presence & Networking for Physicians
Physicians: What does your digital first impression tell patients about you before they ever enter the exam room?
If you want to use video more strategically to strengthen your professional visibility, communicate your expertise, and build trust with the audiences you serve, let’s talk.
Schedule a consultation with Deborah Mitchell - https://calendly.com/dmmadeb
PatientExperience DigitalFirstImpression PhysicianLeadership HealthcareVideo