
01/01/2021
Happy New Year!
I teach driven entrepreneurs who to grow a profitable and thriving social media business that allows them the freedom and flexibility to work from wherever
I help tech-savvy, driven entrepreneurs who want to have a thriving online social media business that provides them the freedom & flexibility to work from anywhere they want to.
I help tech-savvy, driven entrepreneurs who want to have a thriving online social media business that provides them the freedom & flexibility to work from anywhere they want to.
I help tech-savvy, driven entrepreneurs who want to have a thriving online social media business that provides them the freedom & flexibility to work from anywhere they want to.
Mission: I help tech-savvy, driven entrepreneurs build thriving social media business that gives them the freedom and flexibility to work from anywhere they want to.
Happy New Year!
đś I don't want to go to work work work. I'd rather be at home with James...đś ( In my Amy Winehouse voice).
Hola!
Hola!
HOW TO GET MORE FOLLOWERS ON SOCIAL MEDIA THAT LEADS TO SALES!
Hereâs the deal. All followers are not created equal.
Many people think that telling people to follow them is going to lead to sales.
This is simply not true. Itâs like going on a dating site and swiping right on hundreds of potential suitors just because you think they are cute. But, you still end up single, because it was just a numbers game and not a strategic game.
If you want followers for the sake of vanity metrics or you are a content creator who needs more views on your site, great. But, if you are anything like me, you are a business owner who wants to transform lives and help others. And the only way to do that is to offer value and SELL to your followers.
So, when it comes to getting followers that leads to sales, you have to follow the steps below:
đCREATE POWERFUL CONTENT: This is not creating content for the sake of content to be visible. Itâs about understanding who your clients are, whatâs their biggest struggle, what they need to know, what are their deepest desires.
Then you can ask yourself what kind of content can I create thatâs going to help my prospective clients? What kind of free content can I create that helps my potential client take a small action that gets them a quick result.
In short, create powerful content that speaks to the problem you know how to solve!.
However, I hate to burst your bubble, content is not enough! While content is important, you need more than that.
đBUILD RELATIONSHIPS-- Imagine swiping right on the dating app on potential suitors, but you never talk to them. So, what do you have? Just a bunch of âdeadâ suitors in your inbox on a road to nowhere. Itâs imperative on social media that you go beyond getting followers and posting content, you need to build relationships.
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Relationships = Growth
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Relationships = Sustainability
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Relationships= Sales
Without building the know, like, and trust factor it will be extremely challenging to convert your followers into quality leads and high paying clients. This is why itâs imperative that you engage & connect on a daily basis with your âcovetedâ followers, engagement can mean so many things, commenting on their posts, sharing their content, sliding into their DMâs with grace and ease and initiating a conversation.
Engage, Build Relationships and Nurture those relationships with your followers and watch how the sales start to flood in!
đINVITE YOUR FOLLOWERS..--- As I said before, thereâs no point in having followers for the sake of having followers. You already posted content, built quality relationships, now itâs time to get into a more intimate conversation with your followers.
đââď¸Hint: They are following you for a reason. By engaging with them, you already know who they are, what makes them motivated, what their biggest struggle and you know that you can help them!
This is where you take the next step and invite them to sign up for your freebie, join your Facebook group, hop on a sales call, sign up for your group program, etc. Whatever your CTA ( Call to Action ) is, making sure you are leading them to take the next action you want them to take. That way those followers will convert into leads and leads will convert into sales!
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If you keep trying to get followers for follower's sake or look good for vanity metrics, you will always be broke!
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If you want to make sales and have a sustainable business you have to be strategic with the followers you invite to your social media channels.
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You will get so much further in your social media efforts by being strategic about who you are following, whoâs following you, and by building and nurturing relationships that lead to sales.
What are you doing on social media to make sure you only have followers who are ready, willing and primed to buy from you?
Join me on my Facebook Premiere Livestream as I break down what engagement IS and what it is NOT!
During this livestream, you will discover
â Which phrase is causing you more harm than good.
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The # 1 thing you need to do on social media to get more engagement
â Why trying to beat the social media algorithm is bad for business and what you MUST do instead to get more visibility
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The # 1 type of engagement that leads to relatonship, connection, rapport and eventually sales!
Join me NOW!
Join me on my Facebook Premiere Livestream as I break down what engagement IS and what it is NOT!
During this livestream, you will discover
â Which phrase is causing you more harm than good.
â
The # 1 thing you need to do on social media to get more engagement
â Why trying to beat the social media algorithm is bad for business and what you MUST do instead to get more visibility
â
The # 1 type of engagement that leads to relatonship, connection, rapport and eventually sales!
Join me at 3:30 PM EST on July 20, 2020 over at Nina Online Social Media Training & Coaching
The one thing you need right now is FOCUS- you know like Follow One Course Until Successful???
đYou know social media is the sure fire way to get you all the clients you need.
đ In fact, you are already a bad- ass high level entrepreneur and you close most of your sales through social media anyway but you are being told engagement is key, you need to beat the algorithm and you need to post hundred selfies a day to sustain the momentum you created.
âSimply, not true!
You donât need to do all the things livestreams, video series, engaging for gazillion hours a day, learning the new algorithm hack of the day.
But, you do need to FOCUS on how you can use social media to your advantage.
The first step is to think about your current goals ;
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Are you prepping for a big launch?
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Are you scaling to 6- 7 figures?
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Do you need to grow your list?
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Do you need to hit your sales goals/sell out a program?
No matter what your goals are - you need to think about the strategies you need to implement to achieve those goals.
WHAT IS GOING TO GIVE YOU THE HIGHEST REWARD FOR THE LEAST AMOUNT OF EFFORT ON YOUR PART?
Sometimes, it is as simple as going back to the basics and doing one thing that will propel your business forward.
My suggestion is to create high quality content and then promote that content on a wide variety of platforms where your ideal clients who needs you the most will see it.
Here are a few ways to focus on yielding results that donât take up all of your time.
đââď¸Hire the right support to take over your social media marketing for you so you can focus on your zone of genius.
đââď¸DM me to schedule a free 30 minute discovery session where we will go over your current social media strategy and talk about how we can maximize your efforts and increase your visibility.
đââď¸DM me so we can talk about how the right social media support can help you focus on your zone of genius while we take over to save your time and increase your sales.
This can mean discussing: â
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The power of repurposing content to keep you omnipresent and on top of mind
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Community management to nurture and sustain the quality relationships you built
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Engagement to build high quality relationships that leads to sales
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And so much more!
DM me for more information and letâs talk about how you can get the focus and support you need to help you continue to scale your biz.
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đđđReady to step into your CEO role to go from BURNED OUT to SOLD OUT? đđđ
Here are 4 key areas to focus on to start getting real results on social media.
CONTENT :
Content is one of the most important elements of any social media marketing strategy. Without creating and promoting content, there is no reason to be on social media. Content helps build the know, like and trust factor that builds sustainable and authentic relationships. So, itâs your job to create content that resonates with your ideal clients specific wants and needs.
WHAT TO DO:
*Create a few pieces of core content that shows your audience that you are an expert
* Create content in forms of Facebook posts, Insta Stories, blogs, webinars, videos, etc.
REPURPOSING :
Creating content is certainly not enough. Itâs not safe to assume that your ideal client sees your content as soon as you post it. Thatâs why itâs important to promote your content on different marketing channels and be omnipresent- the more visibility you get, the more likely it will lead to sales.
WHAT TO DO :
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Create a Facebook Live
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Take the video and upload it to an Insta Story
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Create quotable graphics from main talking points and post on Instagram
ENGAGEMENT:
Engaging is where the magic happens. You produced high quality content, you promoted it in channels where your ideal clients are hanging out-- now itâs time to start initiating conversations that build relationship, connection and rapport.
WHAT TO DO:
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Find people who you genuinely can help and start talking to them
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Comment on their posts, share their stories, send them a DM, voice note
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đ˛ Be authentic and genuine and connect with people you really like
ANALYTICS:
If you are not tracking your effort, how will you know what type of content and tactics are bringing you the best results?
WHAT TO DO:
đ˛Check Analytics to see what type of content is getting the most saves and shares
đ˛Check to see what type of content is getting the most comments and visibility
đââď¸Ready to save more time and attract more high quality leads on social media with minimal effort on your part?
đââď¸Schedule a 30 minute discovery session with me today and we will breakdown how my social media management company can support you.
Schedule a call today; https://ninaonline.as.me/Discoverysession
WHY HIRING THE RIGHT SUPPORT FOR YOUR SOCIAL MEDIA NEEDS CAN HELP YOU GROW AND SCALE YOUR BUSINESS FASTER!
đYour zone of genius is writing/creating/producing the words that are going to magnetize your people to you.
đYour zone is not getting your content in all the right places and making sure the right people are seeing it. Thatâs my job!
đââď¸ Letâs look at the difference between not having social media support and having social media support....
RUNNING YOUR BIZ AS A HIGH LEVEL ENTREPRENEUR WITHOUT SOCIAL MEDIA SUPPORT:
âSpending X amount of time writing content
âBusy coaching/managing clients on the backend
Selling your programs
âYou donât have time to post it in the places and the engagement it needs.
âSo, all the time you spent creating content is only working at a 20% capacity for you.
RUNNING YOUR BIZ AS A HIGH LEVEL ENTREPRENEUR WITH SOCIAL MEDIA SUPPORT:
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You are free to stay 100 % in your zone of genius
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You know that your content is getting leveraged and repurposed
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Your words are being amplified to multiple communities that really need you
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You are getting visibility without having to spend the time to get those results .
If you are ready to get back more hours in your day, promote your content where people need to see it most, and attract high quality leads with minimum effort on your part, let's chat!
I can handle all the nitty gritty details of your social media strategy-- the content posting, scheduling, engagement, repurposing, analytics and so much more. An end result, you get more time back in your day and you increase your sales.
Let's chat and see how I can support you in your business - book a call today : https://ninaonline.as.me/Discoverysession
AUTHENTIC ENGAGEMENT VS. FAKE ENGAGEMENT & WHAT YOU SHOULD DO TO BUILD RELATIONSHIPS AND ATTRACT YOUR IDEAL CLIENT ON SOCIAL MEDIA.
Itâs no secret that social media is about building relationships.
The best way to build a relationship is actually talk to people who need your help.
With so much noise online and people talking about chatbots, automation and the like, it can be easy to forget that you need to build REAL CONNECTIONS with real people.
SO, HOW DO YOU BUILD RELATIONSHIPS THAT LEADS TO SALES?
Engagement is key to building and nurturing relationships. However, many people are confused of what engagement is and what engagement is not.
âENGAGEMENT IS NOT-- Love this,Sis!
While itâs nice to have people respond to your content, you can spot someone who is trying to trick or beat the algorithms just to get more visibility on their feed.
â
ENGAGEMENT IS- Starting a heartfelt authentic conversation that shows a person you really enjoyed viewing/reading their content and can resonate with their message.
â ENGAGEMENT IS NOT- Fire and 100 % emojis. While emojis are a great way to express your emotions, you need more than a thumbs up or a heart to speak your mind.
â
ENGAGEMENT IS - Sending a quick voice not or a message to the content creator to let them know that what they said was amazing and you just wanted to reach out and connect to let them know their content really helped you today or helped your audience.
âENGAGEMENT IS NOT - Beating, tricking or manipulating the algorithm. While understanding the social media algorithm works and how to use it in your favor is important, âtrickingâ the algorithm should not be your primary reason to engage.
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ENGAGEMENT IS-- Understanding how to use the algorithm to work in your favor, but focusing on content that is going to resonate with your audience and connect you to your audience.
âENGAGEMENT IS NOT-- Liking a lot of posts without ever commenting on them.
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ENGAGEMENT IS - Finding people on social media that you genuinely like and believe you can have and initiating a conversation. The conversation can be responding to their comments, sharing their stories, sliding in the DMâs with grace and ease, sending voice notes and more.
If you want to get more clients and sales from your social media efforts, ENGAGEMENT IS KEY. Thereâs a right way and a wrong way to to get engagement. Which way will you choose?
SLIDE IN THE DMâS WITH GRACE AND EASE
Hereâs the dealâŚ.
If you drop links and invitations to your groups, sales, programs, etc without getting to know me first... I am going to hit delete faster than you can say BUY!
I GET IT!
We are all business owners with something to sell/offer.
I donât mind people popping in my DMâs, but thereâs a way to do it with grace and ease without being icky, sales-y or pushy.
So hereâs how you can slide into DMâs and get a better response from your potential clients.
đCONNECT- Like their post, comment on their stories, respond to their quiz and polls. Have some kind of interaction going on a consistent basis, so you become a familiar face and name. Say something genuine about their posts that really resonated with you.
đMAKE IT ABOUT THEM- Too many people are quick to say join my group, buy my stuff, without even asking questions to see where their ideal client is at on their journey. When it comes to sliding in the DMs, your first few messages should be about getting to know who you are talking to, see what type of business they have, what they are having success with and what they are struggling with and who they are as a person.
đBE PERSONAL -- If I had a nickel for every cookie-cutter DM that was copied and pasted in my inbox, I would be super-duper rich. Everyoneâs favorite topic is themselves! So, it takes a few minutes to go the extra mile and scan their bio and some of their posts to get a sense of who they are and what they stand for.
A simple âHey ( Name), I see that you are a ( fill in the blank). Thatâs so awesome-- Tell me more --- goes much further than the same generic post that was sent to 100 different people.'
đINVITE- Only when you have built a connection, relationship, and rapport, and have enough information on your ideal clientâs journey, you can invite them to take the next step with you, whether that is to join a group, book a call, attend a masterclass, etc.
If you donât take the time to get to know me and build a relationship and send me your links, I am going to assume you are just treating me like a number and really donât have my best interest at heart.
The ones who get my attention and my money are the ones who make the effort to get to know me by name, know what I do in my business and build a relationship with me that goes beyond business-even if itâs virtual.
While this may take more time, itâs better to have 100 highly targeted leads that you built a genuine relationship with than to have 10k followers that will never convert, refer you or share your content.
How do you feel when people drop links in your DMs without connecting with you first?
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New York, NY
Nina Online Social Media Training & Coaching
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I help tech savvy, driven women entrepreneurs build a thriving social media business so they can have the freedom and flexibility to work from anywhere they want to.
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