Clear. Clear is a strategic communications and media agency composed of recognized, credentialed communications experts.

Operating as usual

Got news? Newsmaker is a service for customized, on-demand manuals for media relations. Two-day turnaround.
04/16/2018
Clear Newsmaker: On-Demand Media Relations

Got news? Newsmaker is a service for customized, on-demand manuals for media relations. Two-day turnaround.

Everything you need to pitch reporters your story in your own words. Two-day turnaround.  Overview Q&A

Andrew Graham, one of the founding partners of Clear., talked to PRSA-NY president-elect Doug Simon about What to Look F...
03/08/2018
Big Apple Awards: What to Look For

Andrew Graham, one of the founding partners of Clear., talked to PRSA-NY president-elect Doug Simon about What to Look For at the upcoming #BigAppleAwards.

Andrew Graham, founding partner of Clear (www.agencyclear.com), talks to PRSA-NY president-elect Doug Simon about the upcoming Big Apple Awards.

12/05/2016
Our response to Trumpism

Our response to Trumpism

Jeremy and I founded Clear in 2014 by committing to a single premise: That every stakeholder, regardless of their interests, responds best to information that is clear, consistent, and accurate. We help clients achieve those qualities in everything they say and do. Anything less is unacceptable.

(Originally published at http://bit.ly/2gUCCBC)

In the United States, the election of Donald Trump, a nativist authoritarian with demonstratively poor judgment, at first called into question the accuracy of that premise. Despite -- or, terrifyingly, perhaps because of -- the Clinton campaign’s commitment to explaining very clearly and consistently what she would do as president and her historically robust qualifications, too many voters (though not a majority of them) chose Trump, whose supposed ideas were, at best, opaque platitudes.

We are aware that elections are not won by merely articulating policy. But we are shocked that voters elected a president whose core values and beliefs with respect to governing are still completely unknown.

Immediately after the events of Nov. 8, we thought that our foundation was unstable and questioned whether Clear should continue to exist. We thought that our premise must be wrong, and that we had made a grave mistake to assume clarity, consistency, and accuracy are still desirable traits.

But, looking at the incident deeper, we do not believe the outcome contradicts our basic premise.

Instead, here’s what we think happened.

Voters were confronted with a candidate in Trump who lies effortlessly, constantly, and without shame. Trump told voters that import tariffs will bring back blue-collar jobs to the midwest. That was a lie. Trump said his administration will get Mexico to pay for a border wall. That was a lie. Trump said he opposed the Iraq war. That was a lie. Trump said he could not release his tax returns because he is under audit. That was a lie. There are myriad more examples.

Trump also denied saying or doing many other things that he said or did. These denials were, obviously, all lies.

In computing, systems can break when malicious intruders attack them with too much noise. If you want to shut down a website, for instance, you flood its servers with requests from bots. Once the bots cause the server to reach capacity, legitimate traffic can’t get through.

This -- the flooding of a system (media) with noise (lies) -- is how Trump obtained power. There were grave problems not with the stakeholders, not with the messages, but instead with the systems that deliver them.

This noise overwhelmed media and exposed a vulnerability in the fourth estate. From the fake, pro-Trump news that dominated Facebook to the echo chamber of overconfident professional opinion-havers always present on network news to the print media that, for some reason, failed to simply call a lie a lie, Trump’s unwavering, reflexive, habitual lying rendered ineffective the network of gatekeepers voters rely on. He hacked the presidency by weaponizing lies.

When a hacker exploits a vulnerability, the owners of that system are responsible for fixing it.

Jeremy and I took some time to soberly contemplate why this happened and what, if anything, we can do to help fix the vulnerable system. We determined that we want Clear to be a part of the solution. It’s clear that politics occurs in a post-truth world today, where facts are no longer sufficiently persuasive, but business must not fall victim to the same trap.

So, we are making some changes to our agency in response to this terrible spectacle.

First, we will incorporate Clear as a public-benefit corporation. Among the consequences of this business structure is the legal obligation to create a materially positive impact on society. In other words, benefit corporations do not exist simply to profit by any legal means available. In addition, there is a direct and legally binding mandate to do good.

Our public benefit will be an ironclad commitment to communicating with clarity, consistency, and accuracy -- for ourselves and on behalf of clients. We will be, in effect, doubling down on the bet that our premise is sound.

Second, we will be more open to collaboration with other agency service providers. The incoming administration will introduce tremendous uncertainty into the marketplace that wasn’t there before. Uncertainty is bad for business, so I anticipate other agencies are feeling the same pressures we are. We’ll be open to supporting other agencies’ accounts if doing so is in the client’s best interest, aligns with what we do well, and helps protect the lead agency.

Most importantly, we will be more deliberate and energetic in seeking business that provides the opportunity to use our personal beliefs professionally. We’re not going to hide our personal commitment to progressive causes, including and especially holding back what we anticipate will be a hateful, regressive administration that will commit true atrocities on anyone who isn’t wealthy, white, Christian, and male.

We believe that work ought to be personally fulfilling, and this is our small way of making our work count for something more. Our agency may lose out on business opportunities or open itself up to punitive actions from Trumpist regulators and sycophants, but we’ll happily live with the consequences of being clear, consistent, and accurate about our economic and social worldview.

Anything less is unacceptable.

We took some time to process the election outcome. Here's what we're doing in response.

Our perspective on the future of B2B marketing...
08/05/2016
What's in store for the future of B2B marketing?

Our perspective on the future of B2B marketing...

B2B marketers will eventually adopt the tools and strategies to change their websites from static billboards to real-time, responsive and personalised conversations.

6) Breaking News: Twitter showed us the power of a trending topic. Your content should align with current trends as much...
07/29/2016
Content Marketing: 9 Tips Every Business Should Know

6) Breaking News: Twitter showed us the power of a trending topic. Your content should align with current trends as much as possible. According to Andrew Graham, founding partner of Clear, “It is easy for audiences to block ads, delete emails and ignore cold calls. News is one thing ― perhaps the only thing ― they won’t reflexively ignore. For this reason, companies should coat their ads, marketing, and ‘content’ with a thick veneer of news.”

Growing up in the 1990s, I saw a lot of brands compete for commercial space on television. As you may know, television advertising comes with a hefty pri...

Our co-founder did a wide-ranging Q&A with Gorkana to recognize the agency's second anniversary and his recent APR desig...
01/12/2016
Behind the Headlines with Jeremy Bridgman, APR

Our co-founder did a wide-ranging Q&A with Gorkana to recognize the agency's second anniversary and his recent APR designation.

Jeremy Bridgman, APR, Founding Partner, Clear, on earning his accreditation in public relations, the risks and rewards of co-founding Clear, and the importance of financial literacy in the the PR profession.

11/19/2015
Our new ad tech advisory service, Clear: CMO

Today we announced Clear: CMO, a new digital advertising advisory service, which is summarized in a post on our website. #PR #AdTech http://www.agencyclear.com/news/cmo

Created for business-to-business organizations, Clear: CMO provides to clients independent, unbiased expertise on the many fast-emerging digital advertising techniques and technologies that exist today.

Latest from our co-founder, published on Tech.Co. #startups
08/28/2015
3 Pieces of PR Advice Startup Founders Can Use

Latest from our co-founder, published on Tech.Co. #startups

I’ve witnessed the adversarial relationships that can grow between startup founders and the media that cover them because part of my job is to sit in between the two so that they both get some of what they want.

We launched a new product today! #PR #media #startups
12/04/2014
Introducing Rivet.

We launched a new product today! #PR #media #startups

Do-it-yourself public relations made easier. Rivet is a bespoke media contact list that start-up entrepreneurs and small-business owners can use to contact media. If you're going to do it yourself, Rivet will help you approach the right people.

From our co-founder: "Companies in many industries, including and especially emerging tech, do use campaign-style tactic...
11/26/2014
Why Uber’s ‘Smear the Press’ Approach Would Never Work - PRNewser

From our co-founder: "Companies in many industries, including and especially emerging tech, do use campaign-style tactics to advance their business interests. The ones that do this effectively, though, do it without talking about it, because drawing attention to the process defeats its purpose."

Uber has managed to give opposition research a bad rap.

09/09/2014
Clear. Clarity is Capital.

Our new website is live. Check it out!

Clear is a media and public relations agency based in New York City.

03/31/2014

Brands that release seemingly odd but completely true news tomorrow will be the real trolls. #AprilFoolsDay #marketing

03/19/2014
Some advice for Uber

1) Open-source everything. 2) Introduce a negative fare multiple.

Here are two elegant solutions to Uber’s reputation problem.

Gorkana published a Q&A with one of our co-founders.
03/04/2014
Behind the Headlines with Andrew Graham

Gorkana published a Q&A with one of our co-founders.

Andrew Graham, Founding Partner of Clear, on finding the line between what’s newsworthy and what advances a client’s business interests.

Gorkana: "Graham and Bridgman have developed a way to distinguish themselves from other agencies."
02/26/2014
Clear launches

Gorkana: "Graham and Bridgman have developed a way to distinguish themselves from other agencies."

Andrew Graham and Jeremy Bridgman join forces to launch Clear, a media consulting firm.

This morning, our opening was in the nation's newspaper -- err, news outlet -- of record.
02/24/2014
News From the Advertising Industry

This morning, our opening was in the nation's newspaper -- err, news outlet -- of record.

Account assignments, miscellaneous news from advertising agencies and more.

OpenForum writer and New York Times contributor covered our alternative fee model, a concept few (if any) other PR firms...
02/07/2014
Eyes on the Price: How More Companies are Breaking the Pricing Mold

OpenForum writer and New York Times contributor covered our alternative fee model, a concept few (if any) other PR firms offer.

Graham says his pricing model gives clients protection against being sold on ideas that aren’t realistic while also rewarding his firm for achieving what they say they can.

One of our founding partners has an opinion on the Coke Super Bowl ad.
02/04/2014
With Super Bowl ad, Coke trolled the trolls

One of our founding partners has an opinion on the Coke Super Bowl ad.

The brand’s commercial was no gaffe. The Twitter backlash against it was planned, and the advert was a brilliant marketi…

PRNewser, on our launch: "Clear is one of many agencies working to move toward the front end of an evolving business mod...
01/29/2014
Industry Vets Launch Clear

PRNewser, on our launch: "Clear is one of many agencies working to move toward the front end of an evolving business model."

In order to emphasize changes in the traditional media relations model, Clear posted this infographic as its first company blog entry.

Address

New York, NY
10018

Telephone

(646) 385-0189

Products

Newsmaker: An on-demand media relations manual.

Alerts

Be the first to know and let us send you an email when Clear. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Clear.:

Nearby media companies


Other Media/News Companies in New York

Show All