ThinkBreatheLive

ThinkBreatheLive We’re masters of the irrational rationality of creative chaos. We are ThinkBreatheLive, content creators. Our expertise lies in creative solutions, filmmaking, post-production, and digital and social media.
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We use our flexible team structure to assemble the right team of creative, design, production and post-production experts to handle our clients' specific needs.

Operating as usual

We're excited to announce that our short film "The Revolutionary" has been selected to screen this Thursday, June 12th a...
06/09/2014
Brooklyn Short Film Festival | june 12 + 13th 2014

We're excited to announce that our short film "The Revolutionary" has been selected to screen this Thursday, June 12th at the 2014 Brooklyn Short Film Festival. It's an honor that Brooklyn Shorts is including us among the many talented filmmakers who will be screening. We hope to see you there!

We have had an exciting response to our call for entry! Submissions are at an all time high in terms of quantity and quality. Very exciting!

Exciting news! Our short film "A Cup of Coffee" will be screening this Friday night in Houston, TX at the Aurora Picture...
06/02/2014
Extremely Shorts Film Festival Screening

Exciting news! Our short film "A Cup of Coffee" will be screening this Friday night in Houston, TX at the Aurora Picture Show's Extremely Shorts Film Festival. We're honored to be selected. Please get out and see the impressive slate the festival has put together!

05/19/2014
Pitbull & Jennifer Lopez -- 2014 Billboard Awards Opener ft. Claudia Leitte

We're very proud to share a clip of the 2014 Billboard Awards opening number "We Are One (Ole Ola)" featuring Pitbull, Jennifer Lopez, and Brazillian superstar Claudia Leitte. Our team lead by Creative Director Andy Jennison and EP Kenny Pedini provided the creative direction and screen visuals for this performance and we're psyched to see the results!

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05/09/2014

We are very excited to be working with Pitbull, Jennifer Lopez and Claudia Leitte on their performance of "We Are One" at the Billboard Music Awards next Sunday 5/18 on ABC! (with Kenny Pedini and Andy Jennison)

01/31/2014

Just got back from Bruno Mars rehearsals at MetLife Stadium. What a performer! Everyone's going to be in for a treat come Sunday! (with Kenny Pedini, Andy Jennison, Sarah Nadeau)

01/27/2014
A Cup of Coffee

Check out a new short film from our team. Enjoy! More to come! (with Sarah Nadeau and Kenny Pedini)

A father and daughter sit down to have a nice awkward chat about her career over coffee. Screener.

01/07/2014

The office is buzzing! We're very excited to be working with Bruno Mars, Pepsi, and the NFL to create graphic content for the upcoming Superbowl XLVIII Halftime Show. Make sure to get in front of your nearest big screen on February 2nd!

"'Our hope is that 9/12 can now be rebranded as a day of optimism and new beginnings,' says Matt Eastwood, chief creativ...
09/20/2013
See the New York City Ballet's Remarkable Film That Quietly and Beautifully Honors 9/11

"'Our hope is that 9/12 can now be rebranded as a day of optimism and new beginnings,' says Matt Eastwood, chief creative officer of DDB N.Y." We wholeheartedly approve.

Most of the brand talk around 9/11 this year was about marketers doing it wrong. But DDB New York and the New York City Ballet quietly did it right with a wonderful tribute called "New Beginnings," intended as a testament to the resilience of the human spirit and a tribute to the future of the city.

We love this piece by Saturday Night Live editor Adam Epstein. Being an editor now means something very different than i...
08/28/2013
Editing Room Confidential: The New Roles TV and Film Editors Must Play Now | Tribeca

We love this piece by Saturday Night Live editor Adam Epstein. Being an editor now means something very different than it used to -- but really, "in the end, 'IS THIS GOOD?' should be the only question you should be trying to answer."

'SNL' editor Adam Epstein argues that the job of an editor now encompasses many surprising new roles, from sound designer, to motion graphics creator, to ego-massager.

"Make boring brilliant" - we love that idea. But what does this have to do with branded video content? Read on to see wh...
08/20/2013
How Vitaminwater Tricked a Bunch of Bored Subway Riders and Art Lovers

"Make boring brilliant" - we love that idea. But what does this have to do with branded video content? Read on to see what's driving millions of views to this campaign. We tip our hats to the creative minds behind these clips.

Vitaminwater has found the perfect types of people to associate with its brand: annoying subway braggarts and jerks who deface art. Ok, that’s perhaps an exaggeration. But the brand has hooked up with CollegeHumor on a clever series of prank video that make innocent bystanders think they’re dealing…

Facebook is going after the ads that would otherwise end up on TV. What do you think of this tactic?
07/31/2013
Facebook Said to Plan to Sell TV-Style Ads for $2.5M Each

Facebook is going after the ads that would otherwise end up on TV. What do you think of this tactic?

Facebook Inc., seeking to break the long-held dominance of television over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said.

Would you drop everything and jet off to wherever Heineken sent you? One of the most creative ad ideas we've seen this w...
07/16/2013
Heineken Dares JFK Travelers to Ditch Their Plans, Press a Button and Board a Flight to Parts...

Would you drop everything and jet off to wherever Heineken sent you? One of the most creative ad ideas we've seen this week.

Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8 and dared travelers to play "Departure Roulette"—changing their destination to a more exotic location with the press of a button.

If you want your content to go viral, there's a lot more to it than just luck. An interesting piece from Mashable points...
07/09/2013
How to Make Your Content Go Viral

If you want your content to go viral, there's a lot more to it than just luck. An interesting piece from Mashable points out the importance of social currency.

No one can guarantee 10 million pageviews, but most of the time, the content people share isn't random. Jonah Berger explains the science of virality.

How would you feel if the windows on the subway started talking to you? Yes, you read that right.
07/02/2013
Vibrating Train Windows Will Soon Transmit Ads Directly Into Your Skull

How would you feel if the windows on the subway started talking to you? Yes, you read that right.

If you're ever tired on a subway or train, be careful—a new advertising medium might put some ideas in your head. Literally. BBDO Düsseldorf has developed a special window for public transportation that uses a transmitter to silently release high-frequency oscillations that your brain will convert i...

Why you should be using video for your business: one third of online activity and one HALF of mobile traffic is video.
06/25/2013
The Value Of Video Marketing | Visual.ly

Why you should be using video for your business: one third of online activity and one HALF of mobile traffic is video.

YouTube is now the second biggest search engine, this infographic demonstrated the benefits of using video in your marketing efforts.

Lots of online videos and ads strive to go viral. Then there are the ones that just make you reach for the tissues. Grea...
06/06/2013
This Ad Will Touch You

Lots of online videos and ads strive to go viral. Then there are the ones that just make you reach for the tissues. Great production and story in this one.

The British are masters at this. It's for dog food, and coincidentally, tissues.

A creative idea - but is it "a solution to a problem that doesn't exist"?
06/03/2013
Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness

A creative idea - but is it "a solution to a problem that doesn't exist"?

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn't a germaphobe is already prett...

05/28/2013

Something we're curious about today: did any of you binge on the new season of Arrested Development on Netflix this holiday weekend? What do you think about having the whole season instantly at your fingertips - is it a good thing, a bad thing, or something else entirely?

4 Reasons to Love Clorox's The Green Houswives
04/19/2013
4 Reasons to Love Clorox's The Green Houswives

4 Reasons to Love Clorox's The Green Houswives

Spring is definitely here, and the northern hemisphere is turning green again. So in the spirit of the season, I wanted to review my favorite “green” campaign. Sure, Clorox’s “The Green Housewives,” a new campaign promoting their Green Works product ……

How Social Media Can Make Your Strategy Soar
03/27/2013
How Social Media Can Make Your Strategy Soar

How Social Media Can Make Your Strategy Soar

The social and digital media ecosystem evolves at an unchecked pace, and it has revolutionized the way we experience the world. So of course it follows that these media are taking over and transforming how advertisers connect with their customers. ……

Regulators are calling for greater clarity in online advertising. "That means making room for full disclosure even in a ...
03/14/2013
Tweets Need Fine Print

Regulators are calling for greater clarity in online advertising. "That means making room for full disclosure even in a 140-character tweet on Twitter." How do you think advertisers will respond?

The FTC said that ads on Twitter and Facebook need to accommodate the fine print, with marketers applying the same standards to online ads as they long have to older media.

How will your brand take advantage of the new timeline design?
03/14/2013
Facebook Begins Rolling Out New, Customizable Timeline - AllFacebook

How will your brand take advantage of the new timeline design?

The redesign for timeline has been tested in New Zealand and in other parts of the world, but Facebook announced Wednesday that it will start officially rolling out the new look to select users today. Much like Facebook's updated news feed, the goal for timeline is to reduce clutter and place more o...

Which one is your favorite?
02/28/2013
Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Which one is your favorite?

Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self. Then there are the great ideas that hit the right note with viewers not just…

Here's what impressed us today: to quote the comment section, "I just willingly watched 4 minutes of Oreo advertising. T...
02/28/2013
OREO Separator - David Neevel

Here's what impressed us today: to quote the comment section, "I just willingly watched 4 minutes of Oreo advertising. Then shared it. Well played Nabisco. Well played."

It's a basic human desire to separate an OREO cookie. Humans love either cookie or creme. And sometimes a man just needs to invent a machine to do the hard w...

02/25/2013
BEYONCE CASE STUDY

BEYONCE CASE STUDY

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