GD USA Magazine

05/15/2019

Alexander Jutkowitz: A Meditation On Time

Group SJR is a WPP digital content creation agency on a mission to make people more reflective about the time they spend on the internet. Alexander Jutkowitz is the CEO and founder of SJR. Jutkowitz also serves as a board member of The Advertising Council and The New School, is an adjunct professor at USC’s Annenberg School of Communications and Journalism, and is the author of The Strategic Storyteller, published by Wiley in 2017. [ 513 more words ]
http://gdusa.com/blog/alexander-jutkowitz-a-meditation-on-time

Group SJR is a WPP digital content creation agency on a mission to make people more reflective about the time they spend on the internet. Alexander Jutkowitz is the CEO and founder of SJR. Jutkowit…

05/15/2019

JoEllen Martinson Davis: Two Movements With Staying Power

Disability-Considered Design and Visual Connection to the Natural World JoEllen Martinson Davis is an Associate Creative Director at Ultra Creative. She’s been with Ultra for 17 years, using her talents through a variety of media to bring campaigns, packaging, and brands to life. She’s worked as a project lead for clients like General Mills, Children’s Hospitals of MN, Hershey’s, and Heinz, and is the recipient of numerous design awards. [ 506 more words ]
http://gdusa.com/blog/joellen-martinson-davis-two-movements-with-staying-power

JoEllen Martinson Davis on two trends that have staying power: how brands are addressing disabilities and how they are incorporating natural cues into their products.

05/14/2019

From the front cover of the April 2019 edition of GDUSA, which features our annual Package Design showcase.

05/10/2019

gdusa.com

The Scripps Research Institute has continually teamed with COE Design on print and digital projects ranging from various research and recruitment videos for its world-class graduate program, as well as collateral for the program and graduation elements. The institute was recently given a makeover that helped refine its core mission as well as simplifying its name to Scripps Research. The graduate department, an important segment of Scripps Research, asked COE Design to create new graduate program literature that would showcase the new rebrand. [ 172 more words ]
http://gdusa.com/news/fresh/coe-designs-collateral-for-scripps-research-while-print-guidelines-evolve

05/09/2019

Major Revision of ‘Brand Identity Essentials’ Released

Kevin Budelmann and Yang Kim, brand experts and co-owners of Peopledesign, lay a foundation for brand building in their new book, Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (The Quarto Group, 2019), available now. “Making a great brand is easier said than done, and brand builders often lack the structure and approach to improve,” says Budelmann. In this second edition of Brand Identity Essentials, Budelmann and Kim define the tools and building blocks of brand building, illustrating the construction of strong brands through examples of world-class design. [ 53 more words ]
http://gdusa.com/news/fresh/major-revision-of-brand-identity-essentials-released

Originally published in 2010, this second edition of the massively popular original features hundreds of new images and content.

05/09/2019

Salad Spinner Helps Isley Convey Chaos + Clarity

TEDMED is a global community of leading thinkers in the fields of health and medicine. For the past eight years Alexander Isley designers have worked with the organization to develop distinctive visual approaches for their annual gatherings, interpreting each year's theme in a unique way. This most recent gathering of TEDMED Talks was based on the theme of "Chaos + Clarity". [ 102 more words ]
http://gdusa.com/news/fresh/salad-spinner-helps-isley-convey-chaos-clarity

For the past eight years, Isley Designers worked with the organization to develop distinctive visual approaches for their annual gatherings, interpreting each year’s theme in a unique way.

05/09/2019

Handsome Designs Campus Safety App

Location-sharing and group messaging app bthere has partnered with It’s On Us, a social movement created by Barack Obama and White House Council on Women and Girls, to fight against sexual assault on college campuses. As part of the alliance, bthere donates $2 to It’s On Us each time someone downloads the app using the referral code “IOU.” Originally launched in 2017 by Austin entrepreneur Ben Johanson, bthere is a free app developed with design agency… [ 208 more words ]
http://gdusa.com/news/fresh/handsome-designs-campus-safety-app

Location-sharing/group messaging platform joins with national social movement to start dialog about improving student communication and reducing risk for sexual assault.

05/09/2019

Finn Partners Designs ABA Logo

The American Bar Association has a new logo. Executive Director Jack L. Rives presented delegates with the new design, approved by the Board of Governors, during the 2019 ABA Midyear Meeting in Las Vegas. While the current ABA logo has existed for more than 40 years, Rives argued that the new logo can assist the association in communicating its value to both potential and current members, Rives said.“How do you change an iconic logo?” Rives said. [ 148 more words ]
http://gdusa.com/news/fresh/finn-partners-designs-aba-logo

The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design.

05/09/2019

UNO Creates a Dynamic Brand for Smithsonian Latino Center

UNO Branding (UNO) has developed the new brand identity of The Smithsonian Latino Center (SLC) which promotes Latino presence within the Smithsonian. Created in 1997, the SLC shares and supports the national Latino experience, heritage, culture, passions, and contributions and its first permanent Latino gallery will open in 2021 on the site of the Smithsonian National Museum of American History in Washington DC. [ 141 more words ]
http://gdusa.com/news/fresh/uno-creates-a-dynamic-brand-for-smithsonian-latino-center

UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.

05/09/2019

Chase Captures Flow For X2 Energy Drink

The global energy drinks market size is anticipated to reach $84.70 billion by 2026 according to a new report published by Polaris Market Research. But, although consumers appreciate the boost energy drinks provide, they are concerned about their high sugar content, artificial and unknown ingredients that may produce unwanted effects (jitters and crash) and have an unpleasant taste. To counter this perception — and to emphasize that X2 is an all-natural energy drink — Chase redesigned the brand from the ground up to capture the natural flow of energy that X2 delivers. [ 101 more words ]
http://gdusa.com/packaging/chase-captures-flow-for-x2-energy-drink

Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.

05/02/2019

Brianna Wettlaufer Is Head of Content at Adobe Stock

Creative industry veteran Brianna Wettlaufer has been named Head of Content for Adobe Stock. Previously, she was Co-Founder and CEO of Stocksy United, where she grew a founding group of four people to a team of 50 over a period of 6 years and took annual revenue from $500k to $12m. Prior to her role at Stocksy United, she held leadership roles at iStock and CLSWest, bringing more than 15 years of experience in technology with both startups and creative-focused companies. [ 196 more words ]
http://gdusa.com/news/fresh/brianna-wettlaufer-is-head-of-content-at-adobe-stock

Creative industry veteran Brianna Wettlaufer has been named Head of Content for Adobe Stock. Previously, she was Co-Founder and CEO of Stocksy United.

05/02/2019

#Repost @tandem.nyc with @get_repost
・・・
Knock Down the House is finally on Netflix! It’s hard to believe exactly one year ago we were making buttons for @ocasio2018 and today we’re telling you that YOU HAVE TO WATCH the documentary about how @ocasio2018 became @repocasiocortez and changed the course of history.

We designed the film’s titles and created some of the artwork used on Netflix. It’s humbling to have contributed in our own small way.

Thanks to @racheliplears, @coreytorpiephotography, @netflix, and of course the ever-inspiring @ocasio2018

#knockdownthehouse #KDTH #AOC #ocasio #ocasio2020 #politicaldesign #netflix

05/01/2019

Why It’s Time To Relax Your Hiring Criteria

By Diane Domeyer, Executive Director, The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. Finding the perfect candidate for a creative role can feel like an impossible task, especially when there are a lot of must-haves on your checklist. I hear it all the time from hiring managers when they say they’re looking for superstars who tick every box. [ 695 more words ]
http://gdusa.com/career/why-its-time-to-relax-your-hiring-criteria

That unicorn you’re looking for probably doesn’t exist in the real world. So keep an open mind and consider a range of factors, not just a rigid list on a job description.

05/01/2019

Facebook Redesign Is Stark White and Group Oriented

As Facebook moves away from being “a public town square” and toward emphasizing private communications, it is deep into a redesign for its website and app. At a recent annual developer conference, Facebook teased the new look. It includes new features to promote group-based communications, to downplay the news feed, emphasize its Stories offering, and to integrate Facebook’s various messaging services such as WhatsApp and Messenger. [ 60 more words ]
http://gdusa.com/news/fresh/facebook-redesign-is-stark-white-and-group-oriented

Facebook is redesigning its website and app to be more spare and to emphasize group connections. The ultimate goal is trustworthiness.

05/01/2019

Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Influenced by an aspirational Colorado outdoor lifestyle and an independent temperment, Fat Tire ale and beer has been repositioned and redesigned to be a “purposely driven lifestyle brand outfitted with a hell of a lot more looks to come.” Durham Brand and Co. of Covington KY developed a complete brand world to support the new positioning, including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
http://gdusa.com/packaging/fat-tire-repositioned-as-colorado-outdoor-lifestyle-brand

A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

04/30/2019

Monotype’s Alibaba Sans Helps Unify Worlwide Alibaba Branding

Monotype (Nasdaq: TYPE) and Alibaba today unveiled the Alibaba Sans typeface. Designed for Alibaba Group, of e-commerce, retail and technology fame, the typeface family helps unify the company’s branding across its vast international apps, platforms and websites. With this launch, Alibaba is authorizing all merchants and brands free access to the font system to enable them to express their brand identity and create on-brand campaigns. [ 216 more words ]
http://gdusa.com/news/fresh/monotypes-alibaba-sans-helps-unify-worlwide-alibaba-branding

Custom-Designed Font Family, Alibaba Sans, Opened to Alibaba Partners and Customers at No Cost to Power On-Brand Designs.

04/30/2019

CTI Paper USA New Creped Papers ‘Feel Like Cotton’

CTI Paper USA has introduced Ruche™, a luxurious, environmentally responsible offering of premium creped printing and packaging papers. A new category of text and cover papers, Ruche features a creped surface with a handcrafted look and a soft, cottony feel. Applications include social and business print communications and specialty packaging; Ruche is engineered for letterpress, inkjet and certain flexographic presses as well as production foil stamping, engraving, embossing and die cutting. [ 141 more words ]
http://gdusa.com/products-papers/cti-paper-usa-new-creped-papers-feel-like-cotton

Ruche, a creped premium text and cover, is winning attention across North America from designers, printers, merchants, retailers and packaging converters/printers.

04/30/2019

LRXD Packaging Appeals To Cannabis Cultivators

LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow verdant cannabis crops. For more than 15 years, Growers has envisioned the future of growing cannabis based on the past by combining the handcrafted art of cultivation with emerging technology to produce a consistent and effective line of soils and nutrients. LRXD — which describes itself as a “health and happiness agency” — has debuted product packaging that communicates this philosophy by juxtaposing expository iconography with playful type treatments to create a legacy design look associated with farm and seed companies, while adding a contemporary overtone. [ 191 more words ]
http://gdusa.com/packaging/lrxd-packaging-appeals-to-cannabis-cultivators

Health & Happiness Advertising Agency LRXD has created new packaging for Growers, a Colorado company that sells soil and nutrients designed to grow the most verdant cannabis crops.

04/30/2019

Rule29 Introduces LEO As Antidote To Negativity

LEO, an online manifestation of the mandate to Love Each Other, has a simple if challenging mission: to encourage everyone to show more love. LEO believes that love is the answer to the negativity and chaos in the current climate we live in, and that means accepting and supporting all people, regardless of race, religion, nationality, gender, sexual orientation, or anything else that makes them different. [ 188 more words ]
http://gdusa.com/blog/rule29-introduces-leo-as-antidote-to-negativity

Love conquers all! That is the theme behind Rule29’s new online community called LEO, whose mission is to encourage everyone to accept and love and understand.

04/30/2019

Our 56th anniversary Inhouse Design Awards is open for entries thru May 31. The original and the premier showcase for inhouse design excellence and value.
http://gdusa.com/competitions/enter-now/enter-the-2019-american-inhouse-design-awards

04/30/2019

Sleepover this weekend with my granddaughter Rory June Kaye-Walsh.

04/30/2019

FunctionFox Promo | Project Management Software | Time Tracking

Timesheets & Project Management from @FunctionFox | 20% off until May 2, 2019
https://www.functionfox.com/gdusa | #timesheetsoftware #Promo #Projectmanagement #Save

04/29/2019

OKI proColor

OKI is a leading manufacturer of innovative printer technology providing closed-loop marketing and branding tools and end-to-end business support applications trusted by industry leaders as well as small, local companies throughout North America. For more than four decades, OKI has helped customers create lucrative sales opportunities, reach new customer segments and identify additional revenue streams. The company states: “Through the integration of our innovative printing devices, streamlining our customers’ document workflow and implementing cutting-edge OKI technology, our robust product portfolio boasts a better range of color, media and processes not currently available with conventional printing solutions. [ 89 more words ]
http://gdusa.com/design-directory/oki-procolor

OKI a leading manufacturer of innovative printer technology providing closed-loop marketing and branding tools and end-to-end business support applications trusted by industry leaders as well as sm…

04/29/2019

Taking Your Graphic Design Further, Expanding Into Animation and Motion Design

Every year brings an opportunity for you to review your career progress. You want to evaluate and determine – where you are in your career, what is working, what isn’t working and what needs fixing. Maybe you started with offering article writing services and later learned graphic design. Now, you want to quit your 9 to 5 grind (and start your own business), come up with better professional networks for your article writing service, or take up new opportunities. [ 617 more words ]
http://gdusa.com/news/fresh/taking-your-graphic-design-further-expanding-into-animation-and-motion-design

Animation and motion designlcan add more impact to your projects and add more glamour to your graphic design career.

04/26/2019

Timesheets & Project Management from @FunctionFox | 20% off until May 2, 2019
https://www.functionfox.com/gdusa
#timesheetsoftware #Promo #Projectmanagement #Save

04/24/2019

Recently stepped down after 4 exciting/demanding years as president of Hamilton College Alumni Association. Great experience, great institution, great people.

04/22/2019

5 Ways To Stay Creative

Blogpost by Corina Ludwig, President of FunctionFox. From today until May 2, 2019, the company is offering a free demo and a 20% discount on your first subscriptions for its leading timesheet, and project management software, for creative professionals. Try a free demo or call Toll-Free 1.866.369.8463 ext 111 or email [email protected] Whether you’re in a design team charging back to an internal department, or part of a creative group working directly with clients, accounting for all the work you’ve done is one of the most important – and neglected – ways to Stay Creative. [ 463 more words ]
http://gdusa.com/news/fresh/5-ways-to-stay-creative

Through May 2, FunctionFox is offering a free demo and a 20% discount on its leading timesheet and project management software. The goal: stay creative, transparent, accountable, focused.