GD USA Magazine

02/14/2020

Students to Watch in 2020

With the help of several of America’s leading art and design schools, we once again identify top students ready to burst on the design scene. Some are undergrads, others are graduate students, all have found personal and professional growth through their programs. Our Students To Watch feature has become tradition that resonates and renews: the students get recognized and the professional creative community gets refreshed. [ 519 more words ]
http://gdusa.com/studentstowatch2020/students-to-watch-in-2020

Our Students To Watch feature has become a tradition that resonates and renews: the students get recognized and the professional creative community gets refreshed.

02/14/2020

Building A Great Team in 2020

Message From Diane Domeyer, Executive Director of The Creative Group The creative industry is growing and evolving, and we expect great things from 2020, especially in the area of digital design. But creative managers might be faced with a challenge: you need to expand your team to keep up with business demands, but where do you find the talent? And how do you keep your top performers from leaving for a better offer? [ 529 more words ]
http://gdusa.com/studentstowatch2020/building-a-great-team-in-2020

Thinking ahead is one of the best things you can do to effectively and efficiently hire. But you also need to think ahead when retaining your staff.

02/11/2020

HOW Design Live: A Design Conference Unlike Any Other

HOW Design Live is set for Boston, May 4–7. If you think you know design conferences, think again ... and use code GDUSA10 for a discount!
http://gdusa.com/top-stories/how-design-live-a-design-conference-unlike-any-other

HOW Design Live’s 2020 conference brings together the brightest minds from the world’s top brands; use promo code GDUSA10 for a big discount.

02/10/2020

Gordon Kaye: On Our 57th Annual People To Watch Feature

Publisher Gordon Kaye’s thoughts on our 57th annual designers to watch feature. This column – The Best Way To Predict The Future Is To Create It – was originally published in GDUSA's January/February 2020 print edition.
http://gdusa.com/blog/gordon-kaye-on-our-57th-annual-people-to-watch-feature

This column – The Best Way To Predict The Future Is To Create It – was originally published in GDUSA’s January/February 2020 print edition. GK New Year’s Resolution one liner: “I was going to…

02/10/2020

Our 57th designers to watch story of newsworthy, influential, community-minded people we know and respect. Shown here: Pearlfisher’s Jon Vallance, Apple’s Xi Alice Zong, Gauger+Associates’ Lori Murphy, Carlos Caicedo of GAF. 25 more inside. http://gdusa.com

02/10/2020

Design For Equity and Resilience

Vermont College of Fine Arts MFA in Graphic Design ... Through the Eyes of Design Justice Advocate Jessica Bellamy
http://gdusa.com/news/fresh/design-for-equity-and-resilience

Vermont College of Fine Arts is ‘The MFA That Graphic Designers Deserve’ according to design justice advocate and VCFA guest designer Jessica Bellamy.

02/08/2020

Pentagram Drives TrueCar To Happier Place

Pentagram’s Michael Gericke and team collaborated with TrueCar on a new brand identity that makes the experience of shopping for a car happier.
http://gdusa.com/news/fresh/pentagram-drives-truecar-to-happier-place

Pentagram’s Michael Gericke and team collaborated with TrueCar on a brand identity that makes the experience of shopping for a car more uplifting and less stressful.

02/06/2020

2020 People To Watch: Nakita Pope

GDUSA’s 57th annual People To Watch special feature is now at the printer. While we wait patiently for the presses to work their magic, we are previewing our selections ... here is Nakita M. Pope of Branding Chicks.
http://gdusa.com/news/fresh/2020-people-to-watch-nakita-pope

GDUSA’s 57th annual People To Watch special feature is now at the printer. While we wait patiently for the presses and bindery to work their magic … we are previewing our selections … here is…

02/05/2020

Shutterstock Celebrates Oscars With Reimagined Movie Posters

The eighth annual Oscar Pop! poster series celebrates the best picture nominees in the 92nd Academy Awards.
http://gdusa.com/blog/shutterstock-celebrates-oscars-with-reimagined-movie-posters

Shutterstock has launched its eighth annual Oscar Pop! poster series to celebrate the best picture nominees in the 92nd Academy Awards. Each of the posters features photos, vectors, textures and il…

02/04/2020

2020 People To Watch: Carlos Caicedo

GDUSA’s 57th annual People To Watch special feature is now at the printer. While the presses and bindery do their magic ... we’ll start to preview our selections, beginning with GAF Creative Director Carlos Caicedo who has led the rejuvenation of the leading roofing manufacturer’s branding and visual identity.
http://gdusa.com/news/2020-people-to-watch-carlos-caicedo

GDUSA’s 57th annual People To Watch special feature is now at the printer. While we wait patiently for the presses and bindery to work their magic … we’ll start to roll out the selections, be…

02/03/2020

FunctionFox Celebrates 20th Anniversary With Free Demo and Gantt Charts

Free Demo from leader in time tracking & project Management solutions.
http://gdusa.com/products-papers/functionfox-celebrates-20th-anniversary-with-free-demo-and-gantt-charts

Free Demo From The Leader in Time Tracking & Project Management For 20 years, FunctionFox has been the leading time tracking and project management choice for creative professionals. In 2020 we…

02/03/2020

Elmwood Disrupts Heavily Gendered Razor Category

Elmwood New York has created the brand identity and packaging for Made for YOU by BIC, a unisex razor system.
http://gdusa.com/news/fresh/elmwood-disrupts-heavily-gendered-razor-category

BIC Made for YOU is a unisex razor with positioning, naming, branding and package design by Elmwood New York. Made for YOU is an Amazon exclusive.

01/31/2020

Creative Hiring Trends For First Half of 2020

2020 creative and graphic design hiring trends for employers, employees and job seekers.
http://gdusa.com/career/creative-hiring-trends-for-first-half-of-2020

The Creative Group Executive Director Diane Domeyer on creative hiring trends for the first half of 2020, what’s hot and what’s not for job seekers, employees and employers.

01/29/2020

Stock VS Custom: When Does It Make Sense To Pay For Photography?

Stock photography versus custom photography. This post will help you decide which makes sense for your design project and your business.
http://gdusa.com/blog/stock-vs-custom-when-does-it-make-sense-to-pay-for-photography

Custom imagery or stock imagery? It’s an age-old question. This post will help you determine which makes better sense for your business needs.

01/28/2020

Better With Less Finalists Announced

The 10 finalists for the Better with Less – Design Challenge have been selected. You can vote on your favorite.
http://gdusa.com/packaging/better-with-less-finalists-announced

The 10 finalists for the international packaging design competition Better with Less – Design Challenge, have been selected.

01/28/2020

Sub-Brand Hustles Way To Top

A new product from MatchaBar – Hustle energy drink – has identity and packaging by Jones Knowles Ritchie.
http://gdusa.com/packaging/sub-brand-hustles-way-to-top

Jones Knowles Ritchie has designed the identity and packaging for Hustle, a new energy drink approved by the likes of Drake and Billie Eilish.

01/27/2020

US Space Force (And Logo) Launched

The U.S. Space Force has revealed its official logo in a tweet, of course, by Donald Trump. Social media loves it. Not.
http://gdusa.com/news/fresh/us-space-force-and-logo-launched

The U.S. Space Force, officially the sixth branch of the military after a Congressional vote, has revealed its official logo.

01/27/2020

Cannabeauty: It’s A Movement and Neenah Is At The Forefront

Beauty products infused with CBD are more than a trend, they are a movement; branding and package design are a key to their growth.
http://gdusa.com/packaging/cannabeauty-its-a-movement-and-neenah-is-at-the-forefront

The CBD skincare market is at its infancy, but the growth potential for brands is undeniable. As an established partner in the packaging market, Neenah can help create solutions to take brands wher…

01/24/2020

San Francisco Campaign Attacks Ageism

San Francisco is running its first-ever anti-ageism campaign.
http://gdusa.com/news/san-francisco-campaign-attacks-ageism

San Francisco’s Most Likely To agency has created one of the nation’s largest anti-ageism campaign.

01/23/2020

Eastern Airlines Maps Return

Eastern Airlines is back in the air with a brand new “bird's eye view” series of logos.
http://gdusa.com/news/fresh/eastern-airlines-maps-return

Eastern Airlines returns to the marketplace with a fresh brand by creative agency Mechanica and brand strategy boutique Playbook Studio.

01/22/2020

Free demo of leading time tracking and project management software. functionfox.com/2020

01/22/2020

Planetarium Logo Reaches Orbit

Pause for Thought and The Change Project have developed a rebrand for Chicago’s Adler Planetarium
http://gdusa.com/news/fresh/planetarium-logo-reaches-orbit

Ninety years in the making, the Adler Planetarium in Chicago is unveiling a new brand that emphasizes its orbit of influence.

01/22/2020

Metsä Board Makes The ‘A List’ Again

Metsä Board has made CDP's prestigious ‘A List’ for climate change for the 4th consecutive year.
http://gdusa.com/products-papers/metsa-board-makes-the-a-list-again

Metsä Board retains position on CDP ‘A List’ for leading effort against climate change for fourth consecutive year

01/21/2020

Waterdogs Net Fearless Logo

The Premier Lacrosse League has approved a new expansion team called the Waterdogs with brand identity and related creative work led by Fortnight Collective.
http://gdusa.com/news/fresh/waterdogs-net-fearless-logo

The Premier Lacrosse League has approved a new expansion team called the Waterdogs, and the creative work has been led by Fortnight Collective.

01/21/2020

Haberman Plants Logo For Natural Food Retailers

Haberman’s new plant-in-hand logo for INFRA trade association.
http://gdusa.com/news/fresh/haberman-plants-logo-for-natural-food-retailers

Haberman’s goal for rebranding INFRA was to make it clear, at a glance, that the organization serves as a connector, resource and leader for natural foods retailers.

01/18/2020

McDonald’s With A Side of Luxury

McDonald’s teams with fashion designer Alexander Wang to launch the ultimate picnic basket and lunch bag in connection with McDonald’s China.
http://gdusa.com/news/fresh/mcdonalds-with-a-side-of-luxury

McDonald’s teamed with fashion designer Alexander Wang to launch the ultimate picnic basket in China via an Alibaba marketing event. It sold out in seconds.

01/16/2020

Forgot to mention, you can sign up to receive our enewsletters free with a very short form right on our homepage.
http://gdusa.com

01/16/2020

GDUSA January 2020 eNews

Our January 2020 graphic design enewsletter is rolling out now. News, people, events. It includes '5 New Year Goals For The Jobseeker.'
http://gdusa.com/e/2020/01/16-news/msg.html

As you make resolutions for 2020, you might also find yourself setting some goals around your career and finding a new opportunity. The market for creative talent may be hot, but that doesn’t mean you can jump in cold. To help you find a position that matches your skills, experiences and interests...

01/16/2020

Thinkso Branding Distinguishes Choate Businesses

After redesigning Choate’s law firm website, Thinkso turned its attention to rebranding their investment advisory.
http://gdusa.com/news/fresh/thinkso-branding-distinguishes-choate-businesses

After redesigning Choate’s law firm website, Thinkso turned its attention to rebranding their investment advisory and to developing a new website for it.

01/15/2020

Working on January 2020 magazine, but wishing I was playing with new granddaughter Molly, here with sister Rory.

01/15/2020

In Memorium: Graphics Innovator Jack Summerford

Jack H. Summerford passed away in Fort Worth TX at the age of 76. He was respected as a graphic design innovator and the first AIGA Texas Fellow.
http://gdusa.com/blog/in-memorium-graphics-innovator-jack-summerford

Jack H. Summerford passed away December 5, 2019 in Fort Worth TX at the age of 76. He was respected as a graphic design innovator.

01/15/2020

Roaring 2020s Tops Shutterstock Creative Trends

Shutterstock has released its ninth annual Creative Trends Report, identifying global and local trends that will influence design aesthetics and visual culture in 2020.
http://gdusa.com/news/fresh/roaring-2020s-tops-shutterstock-creative-trends

Shutterstock has released its 2020 Creative Trends report, a compilation of standout ideas and concepts that the company believes will influence creative direction and design aesthetics in 2020.

01/14/2020

BBB’s Bennie Johnson Heads AIGA

AIGA has named a new Executive Director: Bennie F. Johnson.
http://gdusa.com/news/bbbs-bennie-johnson-heads-aiga

AIGA has named a new Executive Director: Bennie F. Johnson. He comes over from the Better Business Bureau. The search process was led by the Board of Directors and executive search firm Nonprofit H…

01/13/2020

Iridescence Brings Beauty Brand To Light

LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand for its Ópalens luxury sunless tanner.
http://gdusa.com/news/fresh/iridescence-brings-beauty-brand-to-light

LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand focusing on its Ópalens luxury sunless tanner.

01/13/2020

Kearney Rebrand Features Crowdsourced Imagery

Kearney underscores its people-centric philosophy/brand by featuring crowdsourced photos in its graphics, brochures and collateral.
http://gdusa.com/news/fresh/kearney-rebrand-features-crowdsourced-imagery

Kearney engaged Siegel+Gale to help it develop a rebrand that emphasizes its people-oriented approach to consulting.

01/11/2020

Bespoke Book For Bryn Mawr Business

Warkulwiz Design Associates has published a new book at the behest of a renowned Philadelphia philanthropist.
http://gdusa.com/news/fresh/bespoke-book-for-bryn-mawr-business

Warkulwiz Design Associates has published a bespoke book spotlighting the rich history of a Bryn Mawr PA jeweler at the behest of a leading Philadelphia-area philanthropist.

01/11/2020

FunctionFox 20th Anniversary: Free Demo and 20% Subscription Discount

To celebrate their 20th year, FunctionFox is offering a free demo for everyone plus 20% off new subscriptions purchased between January 13 and 31. They are a leading time tracking and project management choice for creative and design businesses.
http://gdusa.com/news/fresh/get-2020-insights-into-your-creative-business

FunctionFox is a leader in time tracking and project management. To celebrate their 20th year, they offer a free demo now and 20% off new subscriptions between January 13 – January 31, 2020.

01/10/2020

Left Handed Compliment For Craft Brew Pioneer

Left Hand Brewing, Colorado’s 3rd largest independent craft brewery, has refreshed its brand and package design.
http://gdusa.com/top-stories/left-handed-compliment-for-craft-brew-pioneer

Left Hand Brewing, a craft brewing pioneer best known for its Nitro series, has unveiled a new logo and package designs as part of the company’s brand refresh rolling out nationwide this year.

01/08/2020

‘Next Evolution’ of Carbone Smolan

Lots of venerable design firm changes this New Year ... Hornall Anderson becomes Sid Lee ... Thirst closes up shop ... the latest news is from Ken Carbone and Leslie Smolan...
http://gdusa.com/news/fresh/next-evolution-of-carbone-smolan

Carbone Smolan Agency has entered into a strategic alliance in NYC with the Chicago-based firm 50,000feet (“50k”).

01/08/2020

Pepsi Likes New Tagline For 2020

Taglines have lost their panache but Pepsi goes against the grain with a new U.S. tagline which will appear going forward across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
http://gdusa.com/news/fresh/pepsi-likes-new-tagline-for-2020

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

01/08/2020

Botanicals Featured in PROCure Packaging

PROCure is set to unveil a redesigned package line-up by NYC-based design firm The Goldstein Group (TGG).
http://gdusa.com/packaging/botanicals-featured-in-procure-packaging

Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.

01/08/2020

Heinz: Vegan Isn’t All Kale and Quinoa

Heinz is the latest brand capitalizing on Veganuary in the U.K. as many consumers vow to adopt a plant-based diet for January. The brand's latest campaign, by Havas London simply reminds people that its popular cans of baked beans are in fact vegan.
http://gdusa.com/packaging/heinz-vegan-isnt-all-kale-and-quinoa

The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.