HRW Music Group

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Rob Roe, PhD CEO / Founder of HRW Music Group We are a distinctly disruptive, American record label, that is 4 ½ years in ‘Beta’. We are powered by a 100% college intern core base. Furthermore, we venture to right the wrongs in the world by pulling the impossible into reach for highly disadvantaged teen girls who's dreams are to become singers. Here at HRW Music Group, we are saving lives, building dreams, and providing disadvantaged teen girls with the once in a life time opportunity to become singers, and also attend college!

Mission: We are a record label that empowers marginalized teen girls; builds dreams, saves lives, and provides girls with the opportunity to attend college!

Music should bring people togerther, not the opposite

Music should bring people togerther, not the opposite

15-year-old Abigail shares her story of surviving this week's suicide bombing at Manchester Arena.


Shevonne, Ariel, Lonna, Nisey J, Sam, Ari and Shayla-Nicole are all working together on an album.

Glad more girls are being inspired by skating.
Longboard Girls Crew

Glad more girls are being inspired by skating.

We just discovered A Future On Wheels! A humanitarian project in Cambodia to bring longboarding to children from the rural area of Chiro Village with limited access to talent-developing activities. Read and help them if you can by donating every longboard item you don't use!



The word ‘Shayla’ is from 5th century Gaelic dialect in Ireland & Scotland meaning . . .
from the fairy palace


You will never be special to them.
Not unless you have the assets that he ultimately requires.
They want you to be “bad”
Bad as in you smoke marijuana, get drunk, and party all night.
They expect you to be beautiful in the face, thick in the waist
And a ten in the behind.
They observe your teeth, and your style of dress.
Judging you by every step.
Your face has to be acne free.
Completely washed away from natural given beauty.
Your face simply caked up to the maximum
It’s the only thing attracting them.
They want your shoe game “on point”
When you’re over to their house instead of ”hello beautiful” its “ayo baddie pass me that joint”.
What is the TRUE definition of special?
You hardly know it at all.
But again what does “bad” mean?
I found out in the urban dictionary it means “really cute, hot, very fine or good looking”
Superficial definitions, for superficial words.
He will never think your special
By: Dasia Jackson


Daddy’s Little Girl
She hung from the balcony with her arms hanging over head. Her pretty Prada heels hanging by her pedicured toes. Her hazel eyes flickered from above her to the fast pace moving street of New York below her. Her lotioned fingers were slowly slipping from the frozen metal railed balcony, bringing her inches closer to a fall. She closed her eyes beginning to put her pride aside. Being daddy’s little girl wouldn’t help her from the threat of ending her ‘perfect’ little world.
“Help! Please,” She screamed, her words echoing over the balcony. “Help!” She screamed.
Her cries growing louder as she dreamed. Dreamed of a savior. One that suited her flavor. A man – no a boy with blond hair. Who’ll smile and bare his biceps as he tells her “I’m going to help you fight this.” Maybe he’ll have pale eyes, that she’ll fall in love with. Tell her no lies. Maybe he’ll have a smile so sincere, mother Teresa probably wouldn’t come near.
So she screamed “help!” again, waiting for her “Savior” to attend. Attend to her cries and needs. Give her everything, to make appease.
But her savior wasn’t in her description. Wasn’t a piece of some rom-com fiction. He was a boy with his hair gelled back. Hidden under a Red Sox baseball cap. His pants secured to his waist, his shirt starched held in place.
Now you see, she’d fallen so in love with her own graphic depictions, that she’d forgotten her life isn’t fiction. That she wasn’t just daddies little girl. Indulging in her own ‘perfect little world’. She was daddies little toy. Something for play. Give him what he wanted and he’d give her what she wanted the next day. The ‘day after’ pill never had a broken seal. Leaving her expecting and alone. Alone with what she’d have to provide for in a time of nine months. So she let out a sob, let herself fall.
And as she fell she realized what life was slipping from her – her life of living hell.
By: Shayla Bush


Why all the skateboard images?

Some of the best times were the hundreds of times the CEO took the girls long boarding at the legendary ‘Bro Bowl’ in Tampa.
On the special days; Shayla, Ari and the CEO would ride the elevator to the tenth floor of a downtown Tampa parking garage. They would longboard the ramps at ever quickening and eventually break-neck speeds down and around and around to the bottom.

It was thrilling.

Read about the girls stories at the link below. #Shayla"Summer 2012 - the CEO of HRW Music Group was asked to attend a t...
the Girl's Stories -

Read about the girls stories at the link below. #Shayla

"Summer 2012 - the CEO of HRW Music Group was asked to attend a talent show presented by Daughters of Destiny; a non-profit organization mentoring troubled, highly at-risk, inner-city young ladies. The CEO was seated at a table of 15 teen girls who all seemed to know each other. The girls sitting next to the CEO told him that the girl at the far end of the table was a singer and was going to perform, the others were there for support. Turns out, she and all the young ladies at the table were living at the Joshua House, a group home foster care facility for difficult and challenged teen girls in Tampa, Florida. The news of ‘someone from a record label’ traveled from ear-to-ear quickly down the table. The 13 year old kept looking over at the CEO from the corner of her eye, then quickly away. It was perfectly cute."

success n’ struggle Should’a Been a Boy Band surprised as you We are Limitless summer camps . . . group home girl Summer 2012, the CEO of HRW Music Group was asked to attend a talent show presented by Daughters of Destiny; a non-profit organization mentoring troubled, highly at-risk, inne...


"Be who you are and say what you feel because those who mind don't matter and those who matter don't mind." - Dr.Seuss


Important update: We have changed our album name from CinderellaHearts to Shayla


Ari is homeless again. Originally she was staying with a friend but the landlord found out and now Ari has no home. We have not been in contact with Ari for two days, probably because her phone has died.
Our best wishes are with Ari.
We now have two girls Ari and Shayla who are homeless. We are trying to get these girls of the street as soon as possible.


The skateboard, which can be found referenced throughout this music label, is a symbol of the bond we, as a music label, share. Whether you are an artist, an intern, or a fan, you are a part of this family. The skateboard image derived from one sunny day when the original 5 girls had such an amazing time skating around the park. Ever since the skateboard has been a contining symbol of the journey we are on to get these girls to college. I hope you join us on our ride too.

More information about hte girls can be found on the link below.


Great News! Ari, one of our artists, has been accepted into college in Alabama and will be starting school next fall.


2972 Webb Bridge Road, Suite 287
New York, NY

General information

"The best of us was always our hopes and dreams." -- Rob Roe, PhD


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