Books That Matter

Books That Matter Books That Matter is run by award-winning indie publisher Blooming Twig, and hopes to disrupt the pawn-shop model of the book industry. Support small authors and publishers!

Books That Matter® is run by award-winning indie publisher Blooming Twig, and hopes to disrupt the pawn-shop model of the book industry. Blooming Twig is is an award-winning boutique publishing house, media company, and thought leadership marketing agency. Based in New York City and Tulsa, we have represented and re-branded hundreds of thought leaders, published more than 400 titles in all genres, and built up a like-minded following for authors, speakers, trainers, and organizations with our bleeding-edge marketing strategies. Since 2005, at Blooming Twig, we have been building our profile as the little literary engine that could, ignoring fads and sticking with work that has depth and the power to make a difference. Now our company’s trademark phrase “books that matter” has become the name of our Thought Leadership Marketing Agency: M8R, and we have expanded our desire to assist motivated individuals and organizations with vision to extract their intellectual property, make more significant profit, and change the world. Our company shares the same brash, ethical, and DIY ideals that revolutionized popular music in the early 1990’s. Blooming Twig was founded by Kent Gustavson PhD, with the empowering notion that authorship isn’t just for the elite or the privileged. Blooming Twig is about giving the people with something to say (“thought leaders”) a platform, walking its clients up to their own influencer pulpit, and making sure there is a like-minded crowd assembled to hear the meaningful message. Our writing, editing, and marketing team is made up of a domestic and international roster of experts, and our secretive methods proudly eschew the use of any hard-selling or “black hat” practices. Our ultimate goal is to be the amplifier for amplifiers; we like to say, Let us be the bass player to your Hendrix. The material we release is definitely diverse, but what our authors share is a deep desire to change the world. Our authors feel transformed through the writing of their books, and their books in turn change people’s lives. That gets us out of bed every morning. Support small authors and publishers!

Mission: Books That Matter hopes to disrupt the pawn-shop model of the book industry, supporting small authors and publishers.

Oh, writers, a truly strange type of being.For some reflection on the matter, check out this article: The Weirdos of Rus...
12/24/2019
The Weirdos of Russian Literature

Oh, writers, a truly strange type of being.

For some reflection on the matter, check out this article: The Weirdos of Russian Literature

The private lives and personal habits of the great Russian writers are fascinating to me. They are held up as these great geniuses with their lofty thoughts and doorstop novels. But it turns out th…

2019 is nearly over! And we just want to say CONGRATULATIONS on all you accomplished this year! Every single thing you c...
12/24/2019

2019 is nearly over!
And we just want to say CONGRATULATIONS on all you accomplished this year! Every single thing you created is progress, and we're a fan of that around here.

Wishing you a restful holiday!

If writers are athletes, then perseverance is key. Don't give up!"There’s a difference between a writer who can’t write ...
12/23/2019
How to Persevere Through Writer’s Block

If writers are athletes, then perseverance is key. Don't give up!

"There’s a difference between a writer who can’t write and a writer who doesn’t write."

And why discipline is so goddamn important.

Finding success through self-publishing is going to take a lot of work, but it's not impossible. Be inspired by these su...
12/19/2019
How To Build A Successful Writing Career Through Self-Publishing

Finding success through self-publishing is going to take a lot of work, but it's not impossible. Be inspired by these success stories!

"But being an author is not luck. You write or you don't. You finish or you don't. You have 100% control over whether or not you're an author. Only you."

Meet 3 women who have built successful careers through self-publishing. Crystal Swain-Bates brings diversity to children's literature. Kristen Ashley writes romances with relatable characters. Penny Reid caters to a "smart" audience with her novels. Here, they share tips for becoming an author.

Ahhh, this is an important (and convicting!) piece about why we write... is it for the praise? Spoiler alert: it probabl...
12/19/2019
Maybe Becoming a Poet Just for the Praise Was Not a Good Move

Ahhh, this is an important (and convicting!) piece about why we write... is it for the praise? Spoiler alert: it probably shouldn't be.

When I was a kid, I wanted to be an actor. When I performed, adults told me I was good. I probably was, for a kid. Even other people’s parents told me I stole the show as a singing troll in The Hob…

12/18/2019
qoo.ly

We hear what this article is saying, but we also ask: what if the point is not to get kids thinking, but to have these ideas available for when they're ready--to surround them with messages of hope and positivity before they're even old enough to understand?

What do you think?

#WednesdayWisdom #amreading

Method writing? Would you try it?This is an interesting glimpse into the idea of immersing yourself in story for the pur...
12/17/2019
When Novelists Become Method Actors | Literary Hub

Method writing? Would you try it?

This is an interesting glimpse into the idea of immersing yourself in story for the purpose of a better craft.

During one of my first open mics in New York City, the comic running the mic tapped me on the elbow after my set and said, 'Hey, you're funny!' She sounded

An interesting thought about reading: "We are continually opening envelopes that don’t appear to be addressed to us."Do ...
12/17/2019
Isabella Hammad: A Book is Like a Letter—Not Often Addressed to Us

An interesting thought about reading: "We are continually opening envelopes that don’t appear to be addressed to us."

Do you agree?

There is an affinity between the private letter and prose fiction. In an age when most of our correspondence is replicable and disembodied, a physical letter is an increasing rarity: a tactile mess…

"Just as grass grows through concrete, you can face defeat with a growth mindset by taking the towel you want to throw i...
12/17/2019
8 Ways to Stay Mentally Fit and Mindful in the Writing Process | Writer's Digest

"Just as grass grows through concrete, you can face defeat with a growth mindset by taking the towel you want to throw in and use it to wipe the sweat off your face, #Chill, then hop back into the saddle of writing."

Bryan E. Robinson, Ph.D., author of #CHILL: Turn Off Your Job and Turn On Your Life, offers several tips inspired by the book for mindfulness and mental fitness during the pressures of the writing process.

The Pros and Cons of Binge Writing"Binge writing isn’t as productive as drip writing, but it is way better than nothing....
12/16/2019
The Pros and Cons of Binge Writing | Writer's Digest

The Pros and Cons of Binge Writing

"Binge writing isn’t as productive as drip writing, but it is way better than nothing. Even for the most diehard drip writer, an occasional writing binge may be necessary or even desirable. Binges are better suited to certain—sometimes temporary—life situations, and they are often accompanied by a lot more emotional drama (for better or for worse)."

Lynn Dickinson explores the positives and not-so-positives of being a binge writer. Lynn Dickinson explores the positives and not-so-positives of being a binge writer.

"If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced." - Vin...
12/14/2019
Why Can’t You Finish Your First Draft? – The Writing Cooperative

"If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced." - Vincent Van Gogh

Well, then. #amwriting

The most important part of being a writer is writing. Yet so many would-be authors tell themselves ‘I will get around to writing the book eventually’. Can you imagine how much less guilt and…

Oh, writers, a truly strange type of being.For some reflection on the matter, check out this article: The Weirdos of Rus...
12/13/2019
The Weirdos of Russian Literature | Literary Hub

Oh, writers, a truly strange type of being.

For some reflection on the matter, check out this article: The Weirdos of Russian Literature

The private lives and personal habits of the great Russian writers are fascinating to me. They are held up as these great geniuses with their lofty thoughts and

Self-publishing is definitely not easy, but here are some helpful tips to keep you motivated."Never give up. Your book d...
12/12/2019
The First Self-Published Book is Hard. Never Give Up

Self-publishing is definitely not easy, but here are some helpful tips to keep you motivated.

"Never give up. Your book deserves to be published."

Writing my first book almost broke me. I self-published. I believed that self-publishing would take the delay out of the process. I was wrong. Self-publishing added an overabundance of new…

"A sentence is more than its meaning. It is a line of words where logic and lyric meet—a piece of both sense and sound, ...
12/12/2019
Good Sentences Are Why We Read | Literary Hub

"A sentence is more than its meaning. It is a line of words where logic and lyric meet—a piece of both sense and sound, even if that sound is heard only in the head."

Isn't that just the loveliest thought? But it's true, too.

No one can agree on what a sentence is. The safest definition is typographic. A sentence starts with a capital letter and ends with a full stop—except that some

There's so much great advice in here! What's your favorite?
12/08/2019
Ray Bradbury's Greatest Writing Advice | Literary Hub

There's so much great advice in here! What's your favorite?

Today would have been the 98th birthday of Ray Bradbury, the greatest sci-fi writer in history, who (by no small coincidence) also happened to know a thing or

"O’Connor wrote, as most great writers do, because she was compelled to write. What we gain as readers is the deeply uns...
12/07/2019
Why Should We Read Flannery O'Connor? An Animated Video Makes the Case

"O’Connor wrote, as most great writers do, because she was compelled to write. What we gain as readers is the deeply unsettling, but also deeply pleasurable experience of recognizing our own flawed humanity in her violent, manipulative characters, none of whom, somehow, are ever beyond redemption."

Every time a story of mine appears in a Freshman anthology, I have a vision of it, with its little organs laid open, like a frog in a bottle. –Flannery O’Connor, 'A Reasonable Use of the Unreasonable' Why did Flannery O’Connor write? To convert us?

If writers are athletes, then perseverance is key. Don't give up!"There’s a difference between a writer who can’t write ...
12/06/2019
How to Persevere Through Writer’s Block – The Writing Cooperative

If writers are athletes, then perseverance is key. Don't give up!

"There’s a difference between a writer who can’t write and a writer who doesn’t write."

Some call it writer’s block, a rut, or a lack of inspiration. Others might call it being a lazy piece of sh*t. Unless you were blessed by the gods, no one is exempt from experiencing some sort of…

"As a writer, I’ll freely admit I’m often looking for some reassurance that I’m on the right track, but it’s reassurance...
12/01/2019
On Terrible Writing Advice From Famous Writers | Literary Hub

"As a writer, I’ll freely admit I’m often looking for some reassurance that I’m on the right track, but it’s reassurance I find only when I’m reminded that there’s no right track at all."

On Terrible Writing Advice From Famous Writers

'Never miss a good chance to shut up.' –Will Rogers If you're a writer who pays any amount of attention to the Internet (and how can you not be?), then you,

7 friends you need in order to write a novel... Basically, build yourself a writing community!
11/30/2019
Writing a Novel? Here are Seven Friends You Need | Writer's Digest

7 friends you need in order to write a novel... Basically, build yourself a writing community!

From the veteran writer to the friend who doesn't read, author Karen Dukess presents the seven friends you need to keep on track while writing and publishing your novel.

Writing is never easy. But it might be a little easier if you find a group of writers to join. "Every time we get togeth...
11/29/2019
4 Benefits of Joining a Writing Group | Writer's Digest

Writing is never easy. But it might be a little easier if you find a group of writers to join.

"Every time we get together I feel a renewed passion and spark to keep moving forward with my own writing, no matter how slow the process may be for me. I would never even consider calling myself a writer without them."

As a preview of their Writer's Digest Annual Conference panel, a thriving writing group composed of of Kimmery Martin, Bess Kercher, Trish Rohr and Tracy Curtis offer their thoughts about how the power of connection can propel your writing career, and the role a writing group can play in your journe...

Are you writing your book while working full-time? First of all, we applaud you. Secondly, here are some helpful tips fo...
11/24/2019
Maximizing Writing Productivity While Working Full-Time | Writer's Digest

Are you writing your book while working full-time? First of all, we applaud you. Secondly, here are some helpful tips for maximizing your time!

Rather than seeing full-time work as a hindrance to the craft, writers can channel advantages of their situation to maximize writing productivity. Here’s how to do that. Learn tips from novelist Audrey Wick on how to maximize writing productivity through creative uses of downtime at your full-time...

"The greatest writers of this age... are aware of the mystery of our existence." J. B. Priestley
11/22/2019

"The greatest writers of this age... are aware of the mystery of our existence." J. B. Priestley

We think these strategies are helpful!"Launching a book is more challenging than ever in this crowded and noisy media en...
11/22/2019
How to Make Sure Your Book Gets Read

We think these strategies are helpful!

"Launching a book is more challenging than ever in this crowded and noisy media environment. But, by following these four strategies, you’ll be far ahead of many competitors, who sit back without a clear plan and hope their book will somehow get noticed."

Writing it was just the beginning.

Are you allergic to writing advice? (Regardless, take all advice with a grain of salt. All writers are different)
11/21/2019
Some Writing Advice: Don't Take Others' Advice | Literary Hub

Are you allergic to writing advice? (Regardless, take all advice with a grain of salt. All writers are different)

I am, more or less, allergic to writing advice. This is a problem these days, because writing advice is floating in the air like pollen in springtime, I await

Chris Petersen
11/20/2019

Chris Petersen

Let's make some ripples today!

Do you write while listening to music? Do you mimic the rhythm of a song while writing a scene with similar emotions? Th...
11/20/2019
Why Is It So Hard to Write About Music in Fiction? | Literary Hub

Do you write while listening to music? Do you mimic the rhythm of a song while writing a scene with similar emotions? There's no denying the interconnectivity of art forms... and the intersection of music and literature can be truly stunning.

This is a pretty cool article about that.

Although I've heard again and again that including pop culture in fiction will only serve to date a novel or short story, I love time-stamping my creative work.

How do you write about your trauma--something so important but also terrifying to confront? "Sometimes we have to excava...
11/20/2019
Trauma: What Happens When We Put It On the Page? | Writer's Digest

How do you write about your trauma--something so important but also terrifying to confront?

"Sometimes we have to excavate the ugliest parts of our past in order to find peace, in order to finally see the beauty in today. I can tell you that in spite of the initial self-doubt, the pain of reliving the worst times of my life, of confronting and revealing the parts of myself about which I still feel shame, I’ve experienced a kind of transformation—a sense of confidence unlike anything I’ve ever known. I’ve told a story that no one else can tell. With that realization there’s vulnerability, but nested inside that vulnerability is something else—a sense of power—a sense that, if I can share this story—I can do anything."

Writing the story of her assault wasn't easy for Karen Stefano. The author shares her experience of finding the strength to write about trauma.

Debut authors don't come from nothing... We love Ocean Vuong's list of novels that built into "On Earth We're Briefly Go...
11/19/2019
Ocean Vuong: The 10 Books I Needed to Write My Novel | Literary Hub

Debut authors don't come from nothing...

We love Ocean Vuong's list of novels that built into "On Earth We're Briefly Gorgeous"!

As a culture, we often fetishize the debut writer as some sort of self-arising wunderkind, someone that comes 'out of nowhere' or had 'splashed onto the scene'

"I have my best ideas when I am alone." Leona Lewis
11/17/2019

"I have my best ideas when I am alone." Leona Lewis

Are we still writers when we haven't written for years? Further, are we, by chance, writing even when we aren't writing?...
11/17/2019
Maybe the Secret to Writing is Not Writing? | Literary Hub

Are we still writers when we haven't written for years? Further, are we, by chance, writing even when we aren't writing?

This is a beautiful piece about those awkward spaces between active writing.

"All that time, without realizing it, I was writing."

For almost two years after my first book was published, I did not write a single new thing—not an essay, a story, a chapter, an ode, an elegy, nor even a

We hear what this article is saying, but we also ask: what if the point is not to get kids thinking, but to have these i...
11/13/2019
Who Are Feminist Baby Books For?

We hear what this article is saying, but we also ask: what if the point is not to get kids thinking, but to have these ideas available for when they're ready--to surround them with messages of hope and positivity before they're even old enough to understand?

What do you think?

#WednesdayWisdom #amreading

“I don’t think, in and of themselves, that’s how you raise a child to be a feminist.”

“[A diary] is a way of sewing yourself together, and creating an ideal self, an artistic self. . . It’s an opportunity t...
11/12/2019
On the Existential Fear of Losing Your Online Persona | Literary Hub

“[A diary] is a way of sewing yourself together, and creating an ideal self, an artistic self. . . It’s an opportunity to dispossess yourself as well as possess yourself. To recreate yourself. Make a new history.” - Sally Bayley

In recent years, we've turned the internet into our diary. This is a fascinating article about what happens when our digital selves are no longer accessible. What about when everything we've created disappears? (we should all think about this from time to time).

I keep a bulging plastic bin under my bed filled with diaries I've had since elementary school. They are an archive of my life, literal baggage I tote around

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