Books That Matter

Books That Matter Books That Matter is run by award-winning indie publisher Blooming Twig, and hopes to disrupt the pawn-shop model of the book industry. Support small authors and publishers!

Books That Matter® is run by award-winning indie publisher Blooming Twig, and hopes to disrupt the pawn-shop model of the book industry. Blooming Twig is is an award-winning boutique publishing house, media company, and thought leadership marketing agency. Based in New York City and Tulsa, we have represented and re-branded hundreds of thought leaders, published more than 400 titles in all genres, and built up a like-minded following for authors, speakers, trainers, and organizations with our bleeding-edge marketing strategies. Since 2005, at Blooming Twig, we have been building our profile as the little literary engine that could, ignoring fads and sticking with work that has depth and the power to make a difference. Now our company’s trademark phrase “books that matter” has become the name of our Thought Leadership Marketing Agency: M8R, and we have expanded our desire to assist motivated individuals and organizations with vision to extract their intellectual property, make more significant profit, and change the world. Our company shares the same brash, ethical, and DIY ideals that revolutionized popular music in the early 1990’s. Blooming Twig was founded by Kent Gustavson PhD, with the empowering notion that authorship isn’t just for the elite or the privileged. Blooming Twig is about giving the people with something to say (“thought leaders”) a platform, walking its clients up to their own influencer pulpit, and making sure there is a like-minded crowd assembled to hear the meaningful message. Our writing, editing, and marketing team is made up of a domestic and international roster of experts, and our secretive methods proudly eschew the use of any hard-selling or “black hat” practices. Our ultimate goal is to be the amplifier for amplifiers; we like to say, Let us be the bass player to your Hendrix. The material we release is definitely diverse, but what our authors share is a deep desire to change the world. Our authors feel transformed through the writing of their books, and their books in turn change people’s lives. That gets us out of bed every morning.

Mission: Books That Matter hopes to disrupt the pawn-shop model of the book industry, supporting small authors and publishers.

"I think that our creativity is becoming more and more of a means to an end, and that end is to get attention."Awesome T...
07/29/2020
How craving attention makes you less creative

"I think that our creativity is becoming more and more of a means to an end, and that end is to get attention."

Awesome TED Talk by Joseph Gordon-Levitt about getting attention vs. paying attention and how it's affecting our creativity.

Joseph Gordon-Levitt has gotten more than his fair share of attention from his acting career. But as social media exploded over the past decade, he got addicted like the rest of us -- trying to gain followers and likes only to be left feeling inadequate and less creative. In a refreshingly honest ta...

Business tends to make us lose our natural rhythm. Everyone is different, especially creatives, but we’re still expected...
07/27/2020
Armchair Strategists - 14. Hedgehogs and Business

Business tends to make us lose our natural rhythm. Everyone is different, especially creatives, but we’re still expected to stick to the same 9-5 work schedule. The Armchair Strategists disagree. They discuss why it’s important to figure out what works best for you in Episode 14 of #TAS.

Ep. 14 on Google Podcasts:

Randy and Dr. Kent talk about hedgehogs and business.

This is a beautiful piece about those awkward spaces between active writing."All that time, without realizing it, I was ...
07/24/2020
Maybe the Secret to Writing is Not Writing?

This is a beautiful piece about those awkward spaces between active writing.

"All that time, without realizing it, I was writing."

For almost two years after my first book was published, I did not write a single new thing—not an essay, a story, a chapter, an ode, an elegy, nor even a monostich. There were reasons. I was grievi…

You should love what you're doing. If you want to make a difference, but you're struggling or unsure of what the next st...
07/22/2020

You should love what you're doing. If you want to make a difference, but you're struggling or unsure of what the next steps are, check out Thought Leader Path Or, give The Armchair Strategists podcast a listen, which is where Kent Gustavson and Randy (I Am Not Finished) talk about random everyday topics and relate them to business strategy.

#TAS on Apple Podcasts: https://buff.ly/2ZpOTFb

Do you have a favorite punctuation mark? Or are you normal? 😂(The em dash has our heart, but we support the reasoning be...
07/17/2020
The 9 Greatest Punctuation Marks, Ranked

Do you have a favorite punctuation mark? Or are you normal? 😂

(The em dash has our heart, but we support the reasoning behind the right bracket getting first place.)

Full stop

No one thinks the same way. “Either you’re a money person or you’re an impact person.” However, if you work with someone...
07/15/2020

No one thinks the same way. “Either you’re a money person or you’re an impact person.” However, if you work with someone who has the opposite mindset, the combination of the two create the perfect blend. To hear Randy (I Am Not Finished) and Kent Gustavson talk more about this, check out Episode 5 of The Armchair Strategists:

If you're bad at writing titles, Itxy says to copy someone else's.(No, not actually. But what you CAN do is study your f...
07/13/2020
How to Write Strong Headlines (Even If You Know Nothing)

If you're bad at writing titles, Itxy says to copy someone else's.

(No, not actually. But what you CAN do is study your favorite writers' titles and headlines, and then try out their *style.*)

Do your titles suck? Copy someone else’s.

Tracy Sherrod said it best: "The purpose of all books should be to educate someone about something. I also think books s...
07/10/2020
“If All Black Books Were About Racism, Where Would We Go to Escape It?”

Tracy Sherrod said it best: "The purpose of all books should be to educate someone about something. I also think books should be for escape; books should be for pleasure. If all Black books were about racism, where would we be able to escape it and get away from it? We need those kinds of books as well. A beautiful world would be where everybody read everything—and I do believe that Black people read everything. So it should be educational, but that is not where it should stop. That is not all it should be."

How Tracy Sherrod came to lead Amistad.

“Marginalization happens in our world, in our lives, and in business too. […] It is the inequality of power, I think, in...
07/08/2020
‎Armchair Strategists: 01. Today is the World Bicycle day on Apple Podcasts

“Marginalization happens in our world, in our lives, and in business too. […] It is the inequality of power, I think, in business, that truly does exist. And part of what we at Thought Leader Path do is try and reduce the inequality that exists.”— Kent Gustavson and Randy ( I Am Not Finished) in the first episode of The Armchair Strategists podcast. Check out the full episode here:

‎Show Armchair Strategists, Ep 01. Today is the World Bicycle day - Jun 12, 2020

It's a new month, so if you're looking for something new to read, check out what book you should read according to your ...
07/06/2020
The Astrology Book Club: What to Read This Month, Based on Your Sign

It's a new month, so if you're looking for something new to read, check out what book you should read according to your astrological sign.

(If that's your kind of thing!)

With all the good books that come out each month, it can be hard to decide what to read (or, if you’re anything like the people erstwhile of the Literary Hub office, now of our homes and Slack, wha…

We hope you have a great holiday weekend! Here's to having fun, being safe, and eating lots of good food!
07/04/2020

We hope you have a great holiday weekend! Here's to having fun, being safe, and eating lots of good food!

Thomas Plummer says there are just two steps to becoming a writer: "(1) Master the skills of writing enough to let your ...
07/03/2020
Five Reasons for New Writers to Not Quit Writing This Week

Thomas Plummer says there are just two steps to becoming a writer: "(1) Master the skills of writing enough to let your voice shine through; (2) Once you are technically sound, then write every day until you are read."

Do you agree?

Yes, you can write and no, this is not the week to quit

What songs are on your writing playlist? Leave them in the comments below!We've just listened to the first episode of Th...
07/01/2020
‎This Week in Writing: The Personal Essay is Not Dead by Cherie Glimour on Apple Podcasts

What songs are on your writing playlist? Leave them in the comments below!

We've just listened to the first episode of This Week in Writing, which is The Writing Cooperative's new podcast! They discussed writer's block, and how music can sometimes help you focus and get in the writing ZONE. If you want to listen to that episode, here's the link:

‎Show This Week in Writing, Ep The Personal Essay is Not Dead by Cherie Glimour - Jun 30, 2020

Have you been feeling guilty about writing or creating during the last few months? You're not the only one ... But this ...
06/29/2020
Finding Space for Art in Dark Times

Have you been feeling guilty about writing or creating during the last few months? You're not the only one ... But this is a great piece about why it's important to make space for yourself as an artist (yes, even in a pandemic!).

On April 1st, I sent the final draft of my book, a memoir that revolves around my relationship with my cartoonist grandfather, to my editor. It was also on this day that there were nearly one milli…

"In this book about entropy and diminishing hope, there was a lesson—there were no rules in literature. Anything was pos...
06/26/2020
On the Resolute Nihilism of a True End Times Classic

"In this book about entropy and diminishing hope, there was a lesson—there were no rules in literature. Anything was possible." —Liam Pieper

It was summer, and most of Australia was on fire. Seasonal bushfires have always been part of Australian life, but never like those that rang in 2020. Fire fronts met in regions so remote humans ra…

Achieving your goals is a lot easier when you have a community supporting you. And since we’re all spending more time on...
06/24/2020

Achieving your goals is a lot easier when you have a community supporting you. And since we’re all spending more time online right now, why not join an online community of business and thought leaders, writers, and coaches that are looking for the same thing? Check out Kent Gustavson’s post to learn more about #THECORE

The internet and social networks have allowed us to connect with our peers, and create meaningful relationships with people which otherwise we would have never met, the core was created to do just that, to encourage your ideas and help you accomplish your goals. Have you met a dear friend, started a business or even a relationship with someone you met online?

Are you interested to join us in the core ? find out more about our community of thought leaders here www.talktokent.com join writers, coaches, business women and men who want to take new aproaches and level up their expertise!

Oh, writers, where would the world be without you? #amwriting For some reflection on the matter, check out this article:...
06/22/2020
The Weirdos of Russian Literature

Oh, writers, where would the world be without you? #amwriting

For some reflection on the matter, check out this article: The Weirdos of Russian Literature

The private lives and personal habits of the great Russian writers are fascinating to me. They are held up as these great geniuses with their lofty thoughts and doorstop novels. But it turns out th…

06/19/2020

Advice and guidance are integral parts of life and business. Leave a comment below with the best advice someone's given you. OR, leave a comment with the best advice you've given someone else. 🤔

"And isn’t writing every socially anxious person’s dream—to meticulously rearrange and cull your thoughts until they are...
06/17/2020
Writing as Code-Switching for the Socially Anxious

"And isn’t writing every socially anxious person’s dream—to meticulously rearrange and cull your thoughts until they are exactly as you want to be presented?" —Mai Tran

Let your written words speak for you. You have a story to tell, and we want to hear it.

The weathered floors in the Lillian Vernon Creative Writers House announced my arrival more conspicuously than I would like. I could already hear my classmates bantering as I made my way up the sta…

An interesting thought about reading: "We are continually opening envelopes that don’t appear to be addressed to us."Do ...
06/15/2020
Isabella Hammad: A Book is Like a Letter—Not Often Addressed to Us

An interesting thought about reading: "We are continually opening envelopes that don’t appear to be addressed to us."

Do you agree?

There is an affinity between the private letter and prose fiction. In an age when most of our correspondence is replicable and disembodied, a physical letter is an increasing rarity: a tactile mess…

An author's career is not always linear ... and neither is a pop star's. What you have to decide is if you're going to b...
06/12/2020
What Pop Stars Can Teach Writers About Failure

An author's career is not always linear ... and neither is a pop star's. What you have to decide is if you're going to be proud of your book regardless of if it turns out to be your Artpop or your Lemonade.

If you’re interested in having a commercial hit as an author, you’re interested in being something akin to a pop star. Pop stars are artists who, by happenstance or design, make something lots of p…

06/10/2020

Word choice can make or break your writing. Have you ever read a book and been tripped up by how the author wrote something? It pulls you out of the text, and it can be a frustrating feeling for a reader. Authors need to be aware of their word choice while they're writing (or at least while revising).

Authors also usually have a word or phrase they tend to use over and over again. What's yours? (Right now, my characters seem to be chuckling WAY too often 😂)

"If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced." —Vinc...
06/08/2020
Why Can’t You Finish Your First Draft?

"If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced." —Vincent Van Gogh

Well, then. (Do you think my paint by numbers counts?)

The most important part of being a writer is writing. Yet so many would-be authors tell themselves ‘I will get around to writing the book…

There are dozens of reasons why people write books. We believe the most important reasons are to share your passions and...
06/05/2020

There are dozens of reasons why people write books. We believe the most important reasons are to share your passions and experiences and to express feelings that matter to you. If it matters to you, it’ll matter to someone else too—you never know how many people may be waiting on your story!

If you’re not sure how or where to begin, send a message to Kent Gustavson. He’s a writer, entrepreneur, head of a publishing company, and creator of this page. (We think he's pretty great!)

Ahhh, this is an important (and convicting!) piece about why we write... is it for the praise? Spoiler alert: it probabl...
06/03/2020
Maybe Becoming a Poet Just for the Praise Was Not a Good Move

Ahhh, this is an important (and convicting!) piece about why we write... is it for the praise? Spoiler alert: it probably shouldn't be...

When I was a kid, I wanted to be an actor. When I performed, adults told me I was good. I probably was, for a kid. Even other people’s parents told me I stole the show as a singing troll in The Hob…

06/02/2020
Kent Gustavson

Our Editor-in-Chief, Kent Gustavson, and Randy Baker of Thought Leader Path are doing a live show every morning called "Armchair Strategists." 🤓

Kent Rusty Gustavson - live

"As a writer, I’ll freely admit I’m often looking for some reassurance that I’m on the right track, but it’s reassurance...
05/29/2020
On Terrible Writing Advice From Famous Writers

"As a writer, I’ll freely admit I’m often looking for some reassurance that I’m on the right track, but it’s reassurance I find only when I’m reminded that there’s no right track at all."

YES. THIS.

“Never miss a good chance to shut up.” –Will Rogers If you’re a writer who pays any amount of attention to the Internet (and how can you not be?), then you, like me, are no doubt regularly bombarde…

You want to make a change in the world, but you’re not sure how to get started … if that describes you, send Kent Gustav...
05/28/2020

You want to make a change in the world, but you’re not sure how to get started … if that describes you, send Kent Gustavson a message today!

I work with optimists for a living. Optimists who see opportunity despite the pain, and the glass half full, even in dark times like these.

So if you’re an optimist in making change in things that matter, I'd love to hear about your book idea, your business plan, your coaching package, your plan to $10 million/year, or the path to changing 2 million lives. Message me 📨

Timeline Photos
05/25/2020

Timeline Photos

4 weeks from now you'll be thankful you called Kent Gustavson today!
05/21/2020

4 weeks from now you'll be thankful you called Kent Gustavson today!

Thought Leader Path is our core product, The CORE Program, that will take you from an idea (or a concept, or an existing side-hustle or existing business) to a growth-focused business that matters in just 4 weeks. Let’s have a call and do some brainstorming! https://www.talktokent.com/

We've been loving V.E. Schwab's new interview series, No Write Way. If you're interested in writing, the CRAFT of writin...
05/15/2020

We've been loving V.E. Schwab's new interview series, No Write Way. If you're interested in writing, the CRAFT of writing, books, story-telling, publishing, and the occasional whiskey company shout out ... you have to check these interviews out. V's first episode with Chuck Wendig is linked below because it was one of our favorites!

(P.S.- I think we all need to get cozy robes to wear during Zoom meetings now.)
https://buff.ly/360C8nu

If you're an entrepreneur or business owner looking to refocus, rebrand, and rebuild with a growth mindset, then check o...
05/08/2020

If you're an entrepreneur or business owner looking to refocus, rebrand, and rebuild with a growth mindset, then check out Kent Gustavson's post for more info on #THECORE program!

This is me, Kent, for about 16 years I have been doing the book thing and the academic thing: teaching, mentoring, writing, publishing, branding, ghostwriting, and other associated activities. My success as both author and publisher is well-known, as are my skills with visibility strategy and executive branding.

Last year I re-connected with my good friend Randy, a brilliant CFO and an absolute expert on his field, between the many things we talked about, one thing was clear: that we were both seeking a way to execute on our passions. That is why I would like to invite you to join us in #THECORE program. Learn more in here https://www.facebook.com/pg/ThoughtLeaderPath/posts/?ref=page_internal or just drop me a DM!

This is a great question from Kent Gustavson, but let’s take it one step further … non-fiction vs. fiction. Which genre ...
04/24/2020

This is a great question from Kent Gustavson, but let’s take it one step further … non-fiction vs. fiction. Which genre has made more of an impression on your life?

What if somebody would type their answer with a book YOU wrote, a book that helped them get through a hard time, or exploit their potential?

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