Books That Matter

Books That Matter Books That Matter is run by award-winning indie publisher Blooming Twig, and hopes to disrupt the pawn-shop model of the book industry. Support small authors and publishers!

Books That Matter® is run by award-winning indie publisher Blooming Twig, and hopes to disrupt the pawn-shop model of the book industry. Blooming Twig is is an award-winning boutique publishing house, media company, and thought leadership marketing agency. Based in New York City and Tulsa, we have represented and re-branded hundreds of thought leaders, published more than 400 titles in all genres, and built up a like-minded following for authors, speakers, trainers, and organizations with our bleeding-edge marketing strategies. Since 2005, at Blooming Twig, we have been building our profile as the little literary engine that could, ignoring fads and sticking with work that has depth and the power to make a difference. Now our company’s trademark phrase “books that matter” has become the name of our Thought Leadership Marketing Agency: M8R, and we have expanded our desire to assist motivated individuals and organizations with vision to extract their intellectual property, make more significant profit, and change the world. Our company shares the same brash, ethical, and DIY ideals that revolutionized popular music in the early 1990’s. Blooming Twig was founded by Kent Gustavson PhD, with the empowering notion that authorship isn’t just for the elite or the privileged. Blooming Twig is about giving the people with something to say (“thought leaders”) a platform, walking its clients up to their own influencer pulpit, and making sure there is a like-minded crowd assembled to hear the meaningful message. Our writing, editing, and marketing team is made up of a domestic and international roster of experts, and our secretive methods proudly eschew the use of any hard-selling or “black hat” practices. Our ultimate goal is to be the amplifier for amplifiers; we like to say, Let us be the bass player to your Hendrix. The material we release is definitely diverse, but what our authors share is a deep desire to change the world. Our authors feel transformed through the writing of their books, and their books in turn change people’s lives. That gets us out of bed every morning. Support small authors and publishers!

Mission: Books That Matter hopes to disrupt the pawn-shop model of the book industry, supporting small authors and publishers.

How To Battle Burnout: 6 Creative Strategies You Haven't Tried
06/11/2019
How To Battle Burnout: 6 Creative Strategies You Haven't Tried

How To Battle Burnout: 6 Creative Strategies You Haven't Tried

For small-business owners and solo-preneurs, entrepreneurial burnout is real, especially when starting out. Here are a few tips for staying inspired—even when you don't want to.

"There is no easy road to successful authorship; it has to be earned by long & patient labor, many disappointments, unce...
06/10/2019
Louisa May Alcott’s Letter of Advice to a Young Writer

"There is no easy road to successful authorship; it has to be earned by long & patient labor, many disappointments, uncertainties & trials" - Louisa May Alcott on writing

Louisa May Alcott may have died 131 years ago, but plenty of people still count her among their favorite writers—primarily because of the semi-autobiographical children’s novel she published …

"O’Connor wrote, as most great writers do, because she was compelled to write. What we gain as readers is the deeply u...
06/10/2019
Why Should We Read Flannery O'Connor? An Animated Video Makes the Case

"O’Connor wrote, as most great writers do, because she was compelled to write. What we gain as readers is the deeply unsettling, but also deeply pleasurable experience of recognizing our own flawed humanity in her violent, manipulative characters, none of whom, somehow, are ever beyond redemption."

Every time a story of mine appears in a Freshman anthology, I have a vision of it, with its little organs laid open, like a frog in a bottle. –Flannery O’Connor, 'A Reasonable Use of the Unreasonable' Why did Flannery O’Connor write? To convert us?

Self-publishing writers, book cover design is vital! Here are a few tips that might help you get the typography just rig...
06/09/2019
5 Tips for Better Book Cover Typography | Writer's Digest

Self-publishing writers, book cover design is vital! Here are a few tips that might help you get the typography just right. #amwriting

This post will dive into this crucial component of a book cover. Read on to find out how to handle book cover typography — and how to make yours stand out and sell your book.

"I have my best ideas when I am alone." Leona Lewis
06/08/2019

"I have my best ideas when I am alone." Leona Lewis

"When you need to catch someone’s attention in the first sentence to compel them to keep reading, you get good at maki...
06/08/2019
11 Phrases to Eliminate from Your Writing

"When you need to catch someone’s attention in the first sentence to compel them to keep reading, you get good at making those words count."

11 phrases to eliminate from your writing

Edit away un-necessary words

Quick write: a six word story inspired by this photo (share your story in the comments!)
06/08/2019

Quick write: a six word story inspired by this photo

(share your story in the comments!)

One of the most difficult questions for writers: should I quit my current writing project? Here's some great insight on ...
06/07/2019
The Writer's Dip: Should You Quit Your Current Writing Project? | WritersDigest.com

One of the most difficult questions for writers: should I quit my current writing project?

Here's some great insight on "the dip" and how to survive it. #amwriting

How do you know if you should quit your current writing project or keep at it? Learn why quitting the “wrong things” may be the only way to achieve your wildest writing goals.

Blooming Twig
06/06/2019

Blooming Twig

One of the best writing tips I’ve ever heard comes from Ernest Hemingway. He said if you’re stuck, write one true thing. Try it.

David L. Peterson
06/06/2019

David L. Peterson

"A teacher affects eternity..."

“[A diary] is a way of sewing yourself together, and creating an ideal self, an artistic self. . . It’s an opportuni...
06/05/2019
On the Existential Fear of Losing Your Online Persona

“[A diary] is a way of sewing yourself together, and creating an ideal self, an artistic self. . . It’s an opportunity to dispossess yourself as well as possess yourself. To recreate yourself. Make a new history.” - Sally Bayley

In recent years, we've turned the internet into our diary. This is a fascinating article about what happens when our digital selves are no longer accessible. What about when everything we've created disappears? (we should all think about this from time to time).

I keep a bulging plastic bin under my bed filled with diaries I’ve had since elementary school. They are an archive of my life, literal baggage I tote around from apartment to apartment as an adult…

On finding my way back to #writing after years away
06/05/2019
On Finding My Way Back to Writing After Years Away

On finding my way back to #writing after years away

I knew this day was coming, but the reality seemed to take root during the end of my daughter’s junior year of high school. I would feel a cold ball of anxiety unraveling in my stomach after I drop…

We all have a love/hate relationship with social media ... but love it or hate it, an online platform is essential for t...
06/04/2019
Author Platform: How to Build Your Online Audience and Stay Sane | WritersDigest.com

We all have a love/hate relationship with social media ... but love it or hate it, an online platform is essential for today's writer. This is a pretty good article about where to start.

What are your thoughts? What do you struggle with most?

E.J. Wenstrom shares a few steps you can take while you're building your online author platform that can save your sanity.

"Writing, at its best, is a lonely life... For he does his work alone and if he is a good enough writer he must face ete...
06/04/2019
Work Alone: Ernest Hemingway’s 1954 Nobel Acceptance Speech

"Writing, at its best, is a lonely life... For he does his work alone and if he is a good enough writer he must face eternity, or the lack of it, each day." - from Hemingway's Nobel acceptance speech #amwriting

“Writing, at its best, is a lonely life.”

"This year, may we acknowledge that rejection stings, even when it is necessary for creative growth. May we collect reje...
06/03/2019
What Collecting 100 Rejections Taught Me About Creative Failure

"This year, may we acknowledge that rejection stings, even when it is necessary for creative growth. May we collect rejections bravely and defiantly, while giving ourselves permission to hide under the covers from time to time. May we also remember that when we succeed, our writing is ultimately a gift we give to our audience—a surrender of our deepest selves onto the page to offer up a small sliver of glowing truth."

This article, What Collecting 100 Rejections Taught Me About Creative Failure, is such a great reminder for all of us! Give it a read and share your thoughts with us!

My official New Year’s resolution, this year, was to drink more water. My unofficial (i.e., secret and therefore unenforceable) New Year’s resolution was to lose some weight before my wedding this …

The Pros and Cons of Binge Writing"Binge writing isn’t as productive as drip writing, but it is way better than nothin...
06/03/2019
The Pros and Cons of Binge Writing | Writer's Digest

The Pros and Cons of Binge Writing

"Binge writing isn’t as productive as drip writing, but it is way better than nothing. Even for the most diehard drip writer, an occasional writing binge may be necessary or even desirable. Binges are better suited to certain—sometimes temporary—life situations, and they are often accompanied by a lot more emotional drama (for better or for worse)."

Lynn Dickinson explores the positives and not-so-positives of being a binge writer. Lynn Dickinson explores the positives and not-so-positives of being a binge writer.

Writing advice: "The way the words are set down is as important as the story itself."
06/03/2019
Struggling to Mine Family History for My Novel

Writing advice: "The way the words are set down is as important as the story itself."

The story was a good one: Francis Warrington Dawson came from England to fight for the Confederacy. After the war, he stayed on; later, he became editor of the Charleston News and Courier. Dawson l…

If you're struggling this evening and need a #prompt, here's one:"Young man, the secret of my success is that an early a...
06/03/2019

If you're struggling this evening and need a #prompt, here's one:

"Young man, the secret of my success is that an early age I discovered that I was not God." - Oliver Wendell Holmes, Jr.

What experiences have taught you this?

#amwriting #writingcommunity

6 Reasons To Embrace Procrastination
06/01/2019
6 Reasons To Embrace Procrastination

6 Reasons To Embrace Procrastination

Putting things off can actually make you more productive if you do it right. Maybe this is one “bad” habit you don’t have to get rid of.

Maybe you shouldn't judge a book by its cover, but a cover as lovely as these certainly doesn't hurt....
06/01/2019
The Art of Book Covers (1820–1914)

Maybe you shouldn't judge a book by its cover, but a cover as lovely as these certainly doesn't hurt....

Selection of book covers produced during the bookbinding revolution of the 19th century and beyond.

Audiobooks are reaching more people than ever. Have you ever considered self-publishing an audiobook? Here's a compellin...
05/31/2019
Self-Publishing Audiobooks: Why Should You Consider It? | WritersDigest.com

Audiobooks are reaching more people than ever.

Have you ever considered self-publishing an audiobook? Here's a compelling case for why you should think about it. #amwriting

As WD author Jessica Kaye shares in the opening paragraphs of her book The Guide to Publishing Audiobooks, audiobooks are reaching more people than ever. Here are her thoughts about why you might consider self-publishing audiobooks.

"This year, may we acknowledge that rejection stings, even when it is necessary for creative growth."
05/31/2019
What Collecting 100 Rejections Taught Me About Creative Failure

"This year, may we acknowledge that rejection stings, even when it is necessary for creative growth."

My official New Year’s resolution, this year, was to drink more water. My unofficial (i.e., secret and therefore unenforceable) New Year’s resolution was to lose some weight before my wedding this …

05/30/2019

“At some point in life the world’s beauty becomes enough. You don’t need to photograph, paint, or even remember it. It is enough.” – Toni Morrison

Ahhh, this is an important (and convicting!) piece about why we write... is it for the praise? Spoiler alert: it probabl...
05/29/2019
Maybe Becoming a Poet Just for the Praise Was Not a Good Move

Ahhh, this is an important (and convicting!) piece about why we write... is it for the praise? Spoiler alert: it probably shouldn't be.

When I was a kid, I wanted to be an actor. When I performed, adults told me I was good. I probably was, for a kid. Even other people’s parents told me I stole the show as a singing troll in The Hob…

"For a true writer each book should be a new beginning where he tries again for something that is beyond attainment. He ...
05/28/2019
Work Alone: Ernest Hemingway’s 1954 Nobel Acceptance Speech

"For a true writer each book should be a new beginning where he tries again for something that is beyond attainment. He should always try for something that has never been done or that others have tried and failed. Then sometimes, with great luck, he will succeed." -Ernest Hemingway

“Writing, at its best, is a lonely life.”

"Want to write the best possible book? You need an editor."
05/27/2019
When to Hire an Editor: 3 Professional Editors Weigh In

"Want to write the best possible book? You need an editor."

Want to write the best possible book? You need an editor. They are critical for making your writing “tight” and immersive. But before you do, you need to understand when to hire an editor.

"The greatest writers of this age... are aware of the mystery of our existence." J. B. Priestley
05/26/2019

"The greatest writers of this age... are aware of the mystery of our existence." J. B. Priestley

"If you are a writer you locate yourself behind a wall of silence and no matter what you are doing, driving a car or wal...
05/26/2019

"If you are a writer you locate yourself behind a wall of silence and no matter what you are doing, driving a car or walking or doing housework you can still be writing, because you have that space." - Joyce Carol Oates

Are you allergic to writing advice? (Regardless, take all advice with a grain of salt. All writers are different)
05/25/2019
Some Writing Advice: Don’t Take Others’ Advice

Are you allergic to writing advice? (Regardless, take all advice with a grain of salt. All writers are different)

I am, more or less, allergic to writing advice. This is a problem these days, because writing advice is floating in the air like pollen in springtime, I await the Top Ten List of Top Ten Writing Ti…

"One of my writing mentors once said something I now tell my students: our heads are all full of nonsense about what it ...
05/25/2019
On Writing and Shame

"One of my writing mentors once said something I now tell my students: our heads are all full of nonsense about what it means to be a “real” writer. In fact: 'a writer is someone who writes.'"

Recently, my 89-year old mother convinced her book group in Los Angeles to read a novel that I published in 1998. When I wrote the book, I…

Emily Temple took a closer look at Jack Kerouac's writing advice. "The verdict? Well, there’s something there . . . bu...
05/24/2019
A Close Reading of Jack Kerouac’s Advice to Writers

Emily Temple took a closer look at Jack Kerouac's writing advice.

"The verdict? Well, there’s something there . . . but there’s also a lot of nothing. But feel free to draw your own conclusions."

Let me be up front about something: I’m not a huge fan of Jack Kerouac. Like many Americans, I read On the Road as a teenager, and like fewer Americans, I also read Satori in Paris and The Dh…

"When we enter poetic language, we are taking possession of the larger world, exploring its residual implications, redes...
05/24/2019
Poetic Advice From Tony Hoagland: You Can Find Voice Anywhere

"When we enter poetic language, we are taking possession of the larger world, exploring its residual implications, redesigning and perhaps even improving its purposes."

Not all voices are broadcast from a “self,” an individual human being. Not all poetic voices gain their flavor from the source of personality, a singular identity responding to experience. Poets al…

"The brain is not only designed to think, it loves to think—and there are specific ways you can summon and maximize yo...
05/24/2019
The Science of Story Ideas: How to Awaken Your Brain's Creative Superpowers

"The brain is not only designed to think, it loves to think—and there are specific ways you can summon and maximize your brain’s ingenuity to generate better story ideas. Here are seven superpowers you already have under your thinking cap."

The brain is not only designed to think, it loves to think—and there are specific ways you can summon and maximize your brain’s ingenuity to generate better story ideas. Here are seven superpowers you already have under your thinking cap.

"If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced." -...
05/23/2019
Why Can’t You Finish Your First Draft?

"If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced." - Vincent Van Gogh

Well, then. #amwriting

The most important part of being a writer is writing. Yet so many would-be authors tell themselves ‘I will get around to writing the book…

"Books have always been essential to my self-creation: they let me think in ways that are otherwise impossible."
05/23/2019
How Imagining Other Worlds Can Help You Imagine Other Selves

"Books have always been essential to my self-creation: they let me think in ways that are otherwise impossible."

Of all the pleasures of speculative fiction, I may have missed world-building the most. Any compelling speculative world resembles ours enough to fascinate, but is also different enough to be visio…

Blooming Twig
05/23/2019

Blooming Twig

We have a new adventure every time we read a book again.

Redecorating? Here are 7 coffee table books for every interest 📚 #amreading
05/22/2019
7 Coffee Table Books For Every Interest

Redecorating? Here are 7 coffee table books for every interest 📚 #amreading

Even if you don't get around to reading these coffee table books they will still do their job of looking good on display.

All of us, at one point or another, will struggle with creativity. It's easy to get frustrated and decide to wait until ...
05/22/2019
6 Easy Writing Exercises to Fuel Your Creativity | WritersDigest.com

All of us, at one point or another, will struggle with creativity. It's easy to get frustrated and decide to wait until it comes back. But maybe we need a new approach.

Creativity is a practice, and you have to train your brain to do it well.

Here are 6 great exercises to get your brain up and moving from Writer's Digest

Feeling less than inspired? These six easy writing exercises will build core strength in your creative muscles, and they won't take up much of your time.

"May we also remember that when we succeed, our writing is ultimately a gift we give to our audience—a surrender of ou...
05/22/2019
What Collecting 100 Rejections Taught Me About Creative Failure

"May we also remember that when we succeed, our writing is ultimately a gift we give to our audience—a surrender of our deepest selves onto the page to offer up a small sliver of glowing truth."

What wonderful words!

My official New Year’s resolution, this year, was to drink more water. My unofficial (i.e., secret and therefore unenforceable) New Year’s resolution was to lose some weight before my wedding this …

Address

228 Park Ave. S.
New York, NY
10003-1502

Alerts

Be the first to know and let us send you an email when Books That Matter posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Books That Matter:

Videos

Category

Nearby media companies


Other Publishers in New York

Show All