O Positive

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O Positive is a humble production company housed in LA, New York and London, where we'll never shoot merely to feed the beast because there will never be a beast to feed.

Always proud to be included in AdAge/Creativity's Production Company A-List.
04/16/2019
Ad Age 2019 Production Company A-List: O Positive

Always proud to be included in AdAge/Creativity's Production Company A-List.

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Everyone at O Positive, and Jess Coulter’s mom and Jess Coulter’s dad are proud of her inclusion in SHOOT’s Spring...
04/03/2019
Up-and-Coming Directors: Spring Collection Hits The Runway

Everyone at O Positive, and Jess Coulter’s mom and Jess Coulter’s dad are proud of her inclusion in SHOOT’s Spring Director’s Issue

SHOOT’s spring ensemble of up-and-coming directors includes a former agency creative director with comedy improv experience who’s landed her first production company roost and

Hyundai’s Super Bowl spot out of Innocean was directed by Jim Jenkins and stars Jason Bateman. Just last week,  Batema...
01/30/2019
Top Spot of the Week: Jim Jenkins Directs Hyundai Super Bowl Spot "The Elevator" For INNOCEAN

Hyundai’s Super Bowl spot out of Innocean was directed by Jim Jenkins and stars Jason Bateman. Just last week, Bateman won Best Actor at the 2019 SAG Awards, which goes to show what can happen when you work with a better director.

This year, Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glanc

SHOOT's Bob Goldrich talks to DGA Award Nominees about insights driving their exceptional work. David Shane elaborates o...
01/29/2019
Spot Directors Reflect On Their DGA Award Nominations

SHOOT's Bob Goldrich talks to DGA Award Nominees about insights driving their exceptional work. David Shane elaborates on Cure Alzheimer's Fund "Daughter and Mother" and Babbel "An Alien Abroad."

This year’s field of DGA Award nominees for Outstanding Directorial Achievement in Commercials for 2018 consists of a two-time past winner, a helmer with eight career nominations, another wit

We’re pleased to share some great news. The DGA nominations are out and David Shane is among the commercial director n...
01/08/2019
DGA Award Spot Nominees: Ayson, Bond, de Thurah, Jonze, Shane

We’re pleased to share some great news. The DGA nominations are out and David Shane is among the commercial director nominees for his work with BBDO NY & W+K London. Congrats!!

MJZ leads the way with three of its directors--Steve Ayson, Fredrik Bond and Spike Jonze--scoring nominations for the DGA Award for Outstanding Directorial Achievement in Commercials for 2018.

Check out this latest spot for Mountain Dew Ice. Kenny Herzog’s latest collaboration with BBDO and Method Studios. Fea...
12/20/2018
BBDO, Mtn Dew Ice Keep Things Super Chill on the Court

Check out this latest spot for Mountain Dew Ice. Kenny Herzog’s latest collaboration with BBDO and Method Studios. Featuring Joel Embiid hosting a very cold block party.

All-Star Joel Embiid and King Bach each make an appearance.

We are thrilled to welcome the very talented Jess Coulter to O Positive! https://sourcecreative.extremereach.com/cmspage...
11/14/2018
O Positive Welcomes Director Jess Coulter - Source Creative

We are thrilled to welcome the very talented Jess Coulter to O Positive!
https://sourcecreative.extremereach.com/cmspage/2112/article?ArticleId=dc479965-5d94-4589-a358-b28ef40f3dc7

  O Positive is home to an arsenal of talent renowned for directing some of advertising’s funniest work, and now they welcome director Jess Coulter for commercial representation. She has directed spots for FedEx, Twix, Verdesian and Geico, among others. Most recently an award-winning creative dir...

Our friends across the Pond have cast their votes. LIA GOLD went to the David Shane-directed Snickers' '#1 Fantasy' and ...
11/06/2018
SNICKERS® Number One Fantasy

Our friends across the Pond have cast their votes. LIA GOLD went to the David Shane-directed Snickers' '#1 Fantasy' and 'Fantasy Night', and SILVER to 'Daughter & Mother' for Cure Alzheimer's Fund, both from BBDO NY. Congrats!
https://www.youtube.com/watch?v=T4SYuFysgx4

Stay on your game with new SNICKERS® NFL hunger bars.

09/27/2018
ESPN ThisIsSportsCenter “Lunch Date”

#TBT The late, beloved ESPN anchor Stuart Scott makes a Lunch Date with Tiger Woods in this 2011 ThisIsSportsCenter commercial directed by David Shane for W+K NY. Tiger is back on top with his 2018 PGA Tour win and a whole new gallery of fans in tow.
https://vimeo.com/292126997

Another award-winning collaboration directed by David Shane with Wieden + Kennedy NY for ESPN’s ThisIsSportscenter campaign. ESPN’s beloved, late anchor…

09/20/2018
Nextel “Dance Party”

#TBT Jim Jenkins collaborated with an all-star creative team at TBWA/Chiat/Day New York to create this absurd award-winner.
https://vimeo.com/290916429

Jim Jenkins directed “Dance Party” in 2004, collaborating with an all-star creative team at TBWA/Chiat/Day New York. The crowd-pleaser picked up a Cannes…

09/13/2018
Dell “Clay’s Talent”

#TBT Clay’s ‘special talent’ makes him the office all star … until the new Dell computers arrive. David Shane’s trademark understated comedy and hilarious performances shine in this branded content for DDB Chicago.
https://vimeo.com/289696407

Clay’s ‘special talent’ makes him the office all star, until the new Dell computers arrive. David Shane directed this quirky comedic spot for DDB…

09/06/2018
Discovery Channel “Milk Truck”

#TBT Jim Jenkins directed Discovery Channel “Milk Truck,” featuring a woman who knows more than she should, a herd of cats and a squirrel who steals the show. The spot, which Jim also created, helped earn him a DGA nomination in 2005. https://vimeo.com/user14298450/review/288561612/3e7d0eaca6

In this spot for Discovery Channel directed and executive creative directed by Jim Jenkins, a casual onlooker has a premonition come true about a milk truck. Coincidence?…

08/30/2018
Air Tran “Business As Usual”

#TBT From Kenny Herzog’s 2009 campaign for Air Tran is this hilarious spot, “Business As Usual.” We observe a boss opting to email his employee who’s sitting next to him because Wi-Fi from Gogo makes it so easy. It also confirms those nagging suspicions we’ve all had about those hard-to-chase-up bosses. https://vimeo.com/287456102

Kenny Herzog directed this 2009 spot for Air Tran that is a very funny take on just how easy it is to do business while you’re flying and using Wi-Fi from…

07/26/2018
TCM “Rocky”

#TBT In 2002, Jim Jenkins directed TCM’s “Rocky,” as part of the brand’s “31 Days of Oscar” campaign. It shows love has no bounds – or age limits – with its unforgettable spin on the famous Rocky + Adrian romance from the classic 1976 film. https://vimeo.com/281820943

Jim Jenkins directed this very funny sendup of the original Rocky movie. It won a Cannes Lion in 2002, and was part of Turner Classic Movies' “31 Days…

07/19/2018
half.com “Hasselhoff”

#TBT Fact: Germans love David Hasselhoff. Who best to capture that fascinating fan obsession than David Shane? Here’s one of his early spots for half.com, a hilarious sendup of the Hoff and his devoted Euro base. https://vimeo.com/280791199

This early commercial from David Shane doesn’t disappoint with his trademark understated subtle humor. For half.com, this dot.com-era spot depicts Germany's…

07/12/2018
LVCVA “Names”

#TBT From Jim Jenkins’ 2005 campaign for LVCVA and R&R Partners, “Names.” The spot captures the now famous 'What happens here, stays here' mantra when some girls visiting Vegas abandon their real names and go with popular TV star characters' names instead, only to be upstaged by an unlikely duo. https://vimeo.com/106949776

One of several popular spots Jim Jenkins directed for Las Vegas Convention and Visitors Authority’s now iconic “What happens here, stays here.”…

06/28/2018
“Beth,” a love poem to the classic KISS rock ballad.

#TBT Brian Billow directed BETH, a short film written by Bob Winter that is a parody of the classic KISS rock ballad. For the first time, we see Beth’s side of the story - the epic tale of a woman trying to run a family in the midst of a rock ’n’ roll lifestyle. https://vimeo.com/110265139

A short film parody based on the KISS Gold-selling single from their 1976 album Destroyer. Directed by Brian Billow and scripted by Bob Winter (Anonymous Content…

Spencer Riviera directs Foot Locker's latest campaign, playing off 'one and done' and the NBA draft. The spots parody '9...
06/28/2018

Spencer Riviera directs Foot Locker's latest campaign, playing off 'one and done' and the NBA draft. The spots parody '90s infomercials and star up-and-coming comedian Reggie Couz, and basketball's Trae Young and LiAngelo Ball ... with a special appearance by LaVar Ball.
https://www.adweek.com/agencyspy/foot-locker-sold-out-of-its-one-and-done-nba-draft-t-shirts-overnight/147502?utm_source=sailthru&utm_medium=email&utm_term=ABN_AgencySpy&utm_campaign=AgencySpy_Newsletter_2018062616&s_id=57e9a12f2ddf9c7ef38a5d12

06/21/2018
AT&T “Scorsese”

#TBT @Cannes International Festival of Creativity in 2008, Jim Jenkins’ AT&T Tribeca Film Festival commercial “Scorsese” won a Gold Lion in Film. It stars the legendary director in a dead-on performance and is among many winning collaborations with BBDO New York.
https://vimeo.com/59683197

Jim Jenkins directed Martin Scorsese in this 2008 Cannes Gold Lion-winning commercial for AT&T, featuring Scorsese in his element in front of the camera as a…

06/14/2018
MTV “Henry Monkey”

#TBT David Shane’s first-ever spot as a director - MTV promo, “Henry Monkey,” which he also wrote. It features rock ‘n’ roll accountant Matty Griper and his client, punk rocker Henry Rollins, and puts a whole new spin on the artist / handler relationship.
https://vimeo.com/63115579

An early hit directed by David Shane for MTV and featuring Matty Griper, Rock ’n’ Roll accountant. David delivers comedic gold with the hilarious dynamic…

06/07/2018
Bud Light “Dude”

Kenny Herzog co-directed viral sensation Bud Light “Dude,” over a decade ago. It was shot it as a short, and shown to Budweiser. Then CCO of A-B Bob Lachky told the NYT, “I know a bunch of people who have one-word vocabularies. When we saw it, it was like, ‘No-brainer. Go.” #TBT https://vimeo.com/273709685

Written/directed by Kenny Herzog with Clay Weiner, Bud Light “Dude,” for DDB Chicago - which Slate called “pitch perfect.”

05/31/2018
ESPN SportsCenter “Lance”

We continue our #TBT series with a David Shane classic for ESPN called “Lance," one of many he directed for ESPN’s This Is SportsCenter campaign. https://vimeo.com/272783146

One of David Shane’s early spots from the wildly popular ESPN This Is SportsCenter campaign.

O Pos is thrilled and honored with 3 Webby nominations! David Shane's The Atlantic "Typecast" for W+K & Avocados from Me...
04/11/2018
The Webby Awards People's Voice needs YOU

O Pos is thrilled and honored with 3 Webby nominations! David Shane's The Atlantic "Typecast" for W+K & Avocados from Mexico "Secret Society" for GSD&M. Please cast your votes for the People's Voice awards here:

https://vote.webbyawards.com/PublicVoting#/2018/film-video/branded-entertainment/individual-performance
https://vote.webbyawards.com/PublicVoting#/2018/advertising-media-pr/branded-content/media-entertainment
https://vote.webbyawards.com/PublicVoting#/2018/advertising-media-pr/individual/video-ad-longform

I just voted in The Webby Awards People’s Voice Awards. You should too.

We’re so proud of this funny and charming branded content film for the Babbel language app from Wieden + Kennedy Londo...
04/10/2018
Babbel - Alien

We’re so proud of this funny and charming branded content film for the Babbel language app from Wieden + Kennedy London and our own David Shane.
http://www.davidreviews.tv/Work/Babbel_Alien/

This film for Babbel is a beautifully measured combination of comedy and poignancy.

Jim Jenkins’ latest for Wieden + Kennedy New York and Bud Light was inspired by Mel Gibson. To be clear, we are referr...
01/18/2018
Bud Light's King Gives the Worst Battle Speech Ever in the Latest 'Dilly Dilly' Ad

Jim Jenkins’ latest for Wieden + Kennedy New York and Bud Light was inspired by Mel Gibson. To be clear, we are referring to Gibson’s 1995 career-making pro-Scottish-independence speech in Braveheart, not his 2006 career-ruining anti-Semitic rant in Malibu.
http://www.adweek.com/creativity/bud-lights-king-gives-the-worst-battle-speech-ever-in-the-latest-dilly-dilly-ad/amp/

W+K’s campaign goes beyond the castle walls.

Check out this interview with Jim Jenkins in the new issue of Shots Magazine shots.net
10/27/2017

Check out this interview with Jim Jenkins in the new issue of Shots Magazine shots.net

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