O Positive

O Positive Welcome to O Positive's page. Now, just as with any Facebook friend, you'll be able to follow what we've been up to without actually having to interact with us in any meaningful way.

O Positive is a humble production company housed in LA, New York and London, where we'll never shoot merely to feed the beast because there will never be a beast to feed.

Operating as usual

10/20/2020
Virus

Brian Billow directed this satirical PSA campaign, "Abe and Trump Being Frank," co-written with Jay Manheimer. It imagines the two presidents discussing a wide range of topics, designed to impart upon all audiences the importance of voting by November 3rd. Read more about the campaign on SHOOT: https://tinyurl.com/y4v9tlqg

10/16/2020
Cardboard Fan - Bud Light

David Shane and our friends at W+K NY bring you this salute to sports fans in the Covid era, with Bud Light’s “Cardboard Fan.” It’s a funny take on one NY Giants’ fan’s epic quest for a Bud Light that ‘really captures the cultural zeitgeist,’ writes Muse by CLIO. Read more here: https://tinyurl.com/y287tagw

Muse by CLIO picks the gridiron stars who’ve got the best game as brand endorsers. They talk with Jim Jenkins, a lifelon...
09/29/2020
The 21 Greatest NFL Players as Commercial Actors, Ranked

Muse by CLIO picks the gridiron stars who’ve got the best game as brand endorsers. They talk with Jim Jenkins, a lifelong Dolphins fan, on directing Tom Brady in Foot Locker “Deflategate,” and share highlights of Brady for Daily MVP directed by Spencer Riviera and of Progressive’s At Home With Baker Mayfield campaigns directed by Kenny Herzog. You can read more here.

This group of gridiron greats also dominated the endorsement game

09/21/2020
Baker Mayfield Joins a Book Club | Progressive Commercial

Kenny Herzog’s new spot for Progressive & Arnold’s “At Home With Baker Mayfield” campaign, features the Cleveland Browns’ QB hosting a Book Club at his home stadium. See the literate, sensitive side of Mayfield here:

Homeowner Baker Mayfield hosts a feisty book club and the votes are in: Aimee’s out. Want more? Click to Subscribe: https://pgrs.in/SubscribeNow GET A FREE Q...

Jess Coulter directs BBDO NY’s very relatable new commercial in the Snickers “You’re Not You When You’re Hungry” campaig...
08/11/2020
Snickers highlights the perils of coming out of quarantine

Jess Coulter directs BBDO NY’s very relatable new commercial in the Snickers “You’re Not You When You’re Hungry” campaign, reminding us ‘there was a time when we had to wear pants.’ It was named spot of the day on AdAge/Creativity.

Latest from 'You're Not You When You're Hungry' campaign from BBDO reminds us that there was a time when we had to wear pants

08/10/2020
Aunt Infestation - GEICO Insurance

Brian Billow directs another hilarious commercial for The Martin Agency and Geico, featuring a young couple in their seemingly idyllic new home, made possible in part by Geico’s #BundlingMadeEasy insurance. The only hitch, it’s infested with Aunts. See for yourselves here ...

New homeowners are loving the space in their new home. They've just got a small problem with aunts in the kitchen...and in the living room...and upstairs. Su...

Jim Jenkins' "Groundhog Day" Jeep spot, through Highdive, was just nominated for Outstanding Commercial at the 2020 Emmy...
07/29/2020
These 5 Ads Are Up for an Emmy in 2020

Jim Jenkins' "Groundhog Day" Jeep spot, through Highdive, was just nominated for Outstanding Commercial at the 2020 Emmys, thereby solidifying 2020 as the year when everything went right.

Super Bowl commercials from Amazon and Jeep are up against three other high-profile spots.

Wieden+Kennedy New York’s new Bud Light “Take Me Out to the Ball Game” spot, directed by David Shane, depicts fans celeb...
07/28/2020
Bud Light Welcomes Baseball Back With a Sweet Serenade

Wieden+Kennedy New York’s new Bud Light “Take Me Out to the Ball Game” spot, directed by David Shane, depicts fans celebrating the return of baseball with a serenade, all from the discomfort of their own homes.

The spot pokes fun at quarantine pastimes that have gone a bit stale.

O Positive was the most awarded production company across all three AICP shows, which goes to show you what talent, hard...
06/19/2020

O Positive was the most awarded production company across all three AICP shows, which goes to show you what talent, hard work and a little bribe money can do.

O Positive
05/29/2020

O Positive

Reluctant Superstar Oscar the Grouch, who stars in Squarespace's "A Cautionary Tale" campaign, raked up even more attent...
05/27/2020

Reluctant Superstar Oscar the Grouch, who stars in Squarespace's "A Cautionary Tale" campaign, raked up even more attention at the Webby Awards. The "Make It Real-Oscar the Grouch" centerpiece film, directed by Jim Jenkins, won two People's Voice Awards, one for Advertising, Media & PR/Integrated Campaign and the other, Video/Scripted (Branded).

ESPN’s “This Is SportsCenter” campaign is 25 years old, and ESPN celebrates with a three-part special featuring ads with...
05/26/2020
Sun, 5/24 - The Best of This is SportsCenter: 25 Years and Counting | Watch ESPN

ESPN’s “This Is SportsCenter” campaign is 25 years old, and ESPN celebrates with a three-part special featuring ads with ESPN personalities, athletes and mascot hijinks. David Shane was a regular on ESPN’s Bristol, CT., campus for two decades and directed many of the beloved, now classic SportsCenter ads. The special is streaming on ESPN now.

Stream Sun, 5/24 - The Best of This is SportsCenter: 25 Years and Counting on Watch ESPN

BBDO New York tapped Jun Diaz to remotely direct and edit "Who Wants A Walk" for NUTRO™. It's a funny and relatable new ...
05/19/2020
NUTRO Brand Shares Family Dog's Perspective During Quarantine | LBBOnline

BBDO New York tapped Jun Diaz to remotely direct and edit "Who Wants A Walk" for NUTRO™. It's a funny and relatable new spot featuring sweet, eager to please family dog Tuck, who gets more walks than he bargains for while his family is WFH.

Little Black Book, BBDO NY and O Positive director Jun Diaz discusses the advert from conceptualisation to post-production

He’s a social media sensation despite himself ... “Oscar the Grouch,” directed by Jim Jenkins for Squarespace’s Make It ...
05/18/2020
Branded Entertainment of The Year | americas | shots Awards

He’s a social media sensation despite himself ... “Oscar the Grouch,” directed by Jim Jenkins for Squarespace’s Make It Real campaign, wins SILVER at the shots North America awards for Branded Entertainment of the Year. Squarespace was also honored for Agency of the Year.

The shots Awards The Americas celebrates the best, most creative and imaginative work from across North and South America over the course of 2019. From TV spots, to online films, music videos to new technology and the companies and people behind them, we shine a light on the best advertising the Ame...

SHOOT profiles David Shane in the Spring Director’s Issue, highlighting his mix of comic relief and poignant dramatic st...
05/04/2020
​Spring 2020 Director's Profile: David Shane

SHOOT profiles David Shane in the Spring Director’s Issue, highlighting his mix of comic relief and poignant dramatic storytelling. Shane explains, there’s ‘a lot of shared DNA’ between the two.

While he continues to deliver his self-described signature brand of “smartly stupid comedy”--reflected as of late in a Rocket Mortgage Super Bowl commercial in which movie star Jason Mo

Wieden+Kennedy NY's PSA for the Nat'l Alliance on Mental Illness "Naughty Or ...," directed by David Shane, encourages f...
04/30/2020
Vote for the best of the Internet

Wieden+Kennedy NY's PSA for the Nat'l Alliance on Mental Illness "Naughty Or ...," directed by David Shane, encourages families to be compassionate and look deeper at their kids' behavior. Vote for "Naughty Or ..." to win a Webby below:

I just voted in The Webby People's Voice Awards and checked my voter registration.

04/28/2020
Ratt Problem - GEICO Insurance

These homeowners can't say enough about their new abode ... but there's no getting 'Round a small Ratt problem. Brian Billow directs this very entertaining Geico spot for Martin Agency.

New homeowners rave about the character and detail of their new home. Although, they do have a small Ratt issue... Subscribe to GEICO: http://on.gei.co/2kvNn...

04/24/2020
These Renters Have A Clogging Problem - GEICO Insurance

Brian Billow collaborates with the Martin Agency to direct Geico 'Clogging,' and delivers spot on comedic performances from an optimistic couple and their neighbors upstairs the landlord neglected to mention.

A couple is excited to share all the great features of the new place they're renting. There's just one small problem with clogging in their building. Subscri...

This Thursday @7PM, DGA members can join Jim Jenkins, David Shane & hungry man’s Bryan Buckley for the “Play By Play: Di...
02/11/2020

This Thursday @7PM, DGA members can join Jim Jenkins, David Shane & hungry man’s Bryan Buckley for the “Play By Play: Directing Innovative Super Bowl Commercials” panel @ the DGA in NYC. DGA members should RSVP to [email protected].

Congratulations to Wieden+Kennedy New York for “Naughty Or Nice,” a spot directed by David Shane for the National Allian...
01/02/2020
What the Two Best Holiday Ads of 2019 Have in Common

Congratulations to Wieden+Kennedy New York for “Naughty Or Nice,” a spot directed by David Shane for the National Alliance on Mental Illness (NAMI). MUSE by Clio named it one of two holiday ads that stood apart as the season’s best which “flipped the holiday script on its head.”

Incredibly fresh ideas, both crafted to perfection

Jess Coulter directs Damian Young ("House of Cards," "Ozark") as Future Strong, 'Modernization Guru' in this commercial ...
12/09/2019
A tech guru's 'moderner' world is a minimalist, pointless nightmare

Jess Coulter directs Damian Young ("House of Cards," "Ozark") as Future Strong, 'Modernization Guru' in this commercial for Ogilvy Chicago - a spoof for IT customers that demonstrates CDW can help them separate the hype from reality.

Damian Young plays smug visionary founder Future Strong in spoof for tech solutions firm CDW

11/27/2019
Zach and Julie Ertz -- Tap to pay with Visa

A few months ago it was Baker Mayfield and his wife Emily. Now Kenny Herzog directs Zach and Julie Ertz for Visa via BBDO New York. If this directing thing doesn’t work out there’s always marriage counseling …

Tap to pay like these champions, and speed through checkout with a fast and secure way to pay Learn more at http://visa.com/taptopaycampaign

Oscar the Grouch is in the spotlight as a “garbage artist” when a neighbor creates a website for him and his garbage col...
11/26/2019
Sesame Street's Oscar the Grouch finds fame—and misery—as a garbage artist

Oscar the Grouch is in the spotlight as a “garbage artist” when a neighbor creates a website for him and his garbage collection on Squarespace. Jim Jenkins directs the spot depicting the reluctant artist’s rise to fame.

A Squarespace website made for the reluctant sculptor gets more attention than he expects

Thanks to the London International Awards which honored O Pos as Global Production Company of the Year. Congrats to our ...
11/06/2019

Thanks to the London International Awards which honored O Pos as Global Production Company of the Year. Congrats to our agency partners BBDO New York for creating great work for Monica Lewinsky and Dunkin' and FCB New York for its smash hit for BK, "Whopper Detour."

10/28/2019
MTN DEW® AMP® GAME FUEL® / Call Of Duty® Modern Warfare® / Faceoff :30

O Positive's Spencer Riviera teamed up with Heat for Mountain Dew "Faceoff," which puts an unexpected spin on the power of Game Fuel for COD Modern Warfare.

Drink more. Win more. Unlock 2XP with purchase of select MTN DEW® AMP® GAME FUEL® in Call Of Duty® Modern Warfare®. Ages 17+ // Ends 12/31/19 // RULES: http:...

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