m ss ng p eces

m ss ng p eces m ss ng p eces is the new wave production and entertainment partner for content and immersive experiences that inspire culture.

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In the age of COVID-19, it's the simple things you miss most. Josh Nussbaum directed this fun holiday spot where Awkwafi...
12/11/2020
Heineken taps Awkwafina, creates bestie cardboard cutouts for holiday campaign

In the age of COVID-19, it's the simple things you miss most. Josh Nussbaum directed this fun holiday spot where Awkwafina and others surprise their best friends with what they used to take for granted; sharing a beer at a bar. Read more on AdAge!

Brand's promotion promises to reunite real-life friends (when it's safe to do so)

Congrats Asad J. Malik on making the 30 under 30 Forbes! Asad recently joined our immersive roster to make AR magic!
12/01/2020
Asad J. Malik

Congrats Asad J. Malik on making the 30 under 30 Forbes! Asad recently joined our immersive roster to make AR magic!

Malik, who moved to the U.S. from Pakistan in 2016 for college, is a pioneer in using augmented reality for storytelling.

We can't keep this secret any longer! Julien Christian Lutz (p.k.a. Director X) has a new series of spots out for Foot L...
11/19/2020
Foot Locker x 12 Days of Greatness - The Secret is Out (Full Version)

We can't keep this secret any longer! Julien Christian Lutz (p.k.a. Director X) has a new series of spots out for Foot Locker's Twelve Days of Greatness, which launches tomorrow! Check out the teaser trailer here:

We can't keep the secret anymore! The 12 Days of Greatness starts November 20th featuring exclusive designs from Don C, Waraire Boswell, PJ Tucker x Joe Pere...

A very warm welcome to Carissa Gallo, who joins our directorial roster at mp! Both a celebrated fashion photographer and...
10/06/2020
Carissa Gallo joins m ss ng p eces | shots

A very warm welcome to Carissa Gallo, who joins our directorial roster at mp! Both a celebrated fashion photographer and filmmaker, Gallo is known for creating quirky, unique visual environments playing with color and texture, and speaking to today's world. Carissa's worked with brands including Adidas, Nike, Starbucks, Gucci, Calvin Klein, and Reebok.

The accomplished fashion photographer hopes to grow her up-and-coming commercial career at the company.

Check out director Danielle Levitt’s latest with 72andSunny and Pinterest! This whimsical spot, directed remotely by Lev...
10/01/2020
Pinterest's rousing ad summons the creator in you

Check out director Danielle Levitt’s latest with 72andSunny and Pinterest! This whimsical spot, directed remotely by Levitt, features Miss Fame of Ru Paul’s Drag Race, florist Maurice Harris, rising star Mexican food chef Daniela Soto-Innes and celebrity stylist June Ambrose with a call to action for creators. AdAge did a nice writeup about it below.

Campaign from 72andSunny follows new tool updates like Story Pins

Karena Evans directs this beautiful branded music video “If You Want Me to Stay” by Ari Lennox and Anthony Ramos. A love...
09/30/2020
Crown Royal | If You Want Me To Stay (Ft. Ari Lennox & Anthony Ramos)

Karena Evans directs this beautiful branded music video “If You Want Me to Stay” by Ari Lennox and Anthony Ramos. A love letter to our country’s live music heritage, created to help support the places that birthed it, presented by Crown Royal. All royalties will be donated to help save stages, big and small, across America.

Right now, bars, clubs and stages all over the country are in danger of disappearing. These beloved institutions of community have brought us music and shape...

Underplayed, the debut feature for mp director Stacey Lee recently premiered at this year’s TIFF. The film takes a beaut...
09/29/2020
Underplayed

Underplayed, the debut feature for mp director Stacey Lee recently premiered at this year’s TIFF. The film takes a beautiful and intimate look at the women trailblazers in the EDM scene and their vision of a more equitable and inclusive future for the genre. Read more about the film and watch the trailer below. Congrats to Stacey and the Underplayed team!

TIFF is a charitable cultural organization with a mission to transform the way people see the world, through film.

DJ Khaled, Miller Lite Cantenna, Crown Royal, and Gerry Graff directs Michael Douglas & Danny DeVito - https://mailchi.m...
09/25/2020
DJ Khaled, Miller Lite Cantenna, Crown Royal, and Gerry Graff directs Michael Douglas & Danny DeVito

DJ Khaled, Miller Lite Cantenna, Crown Royal, and Gerry Graff directs Michael Douglas & Danny DeVito - https://mailchi.mp/mssngpeces/newthanks-2618698

Karena Evans directs this beautiful branded music video "If You Want Me to Stay" by Ari Lennox and Anthony Ramos. A love letter to our country's live music heritage, created to help support the places that birthed it, presented by Crown Royal. All royalties will be donated to help save stages, big...

09/25/2020
The Webby Awards

Great case study breakdown of our award winning Tinder project

Together with monday.com, we reached out to the creative minds behind Tinder: Swipe Night to learn just how they made this Webby-winning interactive adventure. Hear from 72andSunny’s Senior Writer, Senior Art Director and Senior Film Producer and m ss ng p eces’ Head of Immersion on working across teams to create a choose-your-own adventure to match Tinder users: https://wbby.co/33URp8N

Our own JJ Augustavo recently spoke with Shots magazine on what inspires him, favorite promos, who he’d love to collab w...
09/21/2020
Playlist: JJ Augustavo | shots

Our own JJ Augustavo recently spoke with Shots magazine on what inspires him, favorite promos, who he’d love to collab with, remixes, and the future of tech. Catch the full interview below.

We hear from m ss ng p eces director JJ Augustavo about his collaboration wishlist, cinematic inspirations, and Chopped and Screwed remixes.

Check out this spot produced by m ss ng p eces, starring icons Danny DeVito and Michael Douglas! Founder Ari Kuschnir te...
09/02/2020
Gerry Graf directs Michael Douglas and Danny DeVito in a funny ad for a serious issue

Check out this spot produced by m ss ng p eces, starring icons Danny DeVito and Michael Douglas! Founder Ari Kuschnir teamed up with veteran creative Gerry Graf, who directed and wrote the ad about end-of-life planning for New Jersey Goals of Care Coalition and POLST. Adweek, Ad Age, and Muse by Clio all had nice things to say about the spot - take a look!

Veteran creative wrote and directed spot about the importance of making end-of-life plans for New Jersey Goals of Care Coalition and POLST

We partnered with 22squared and Atlanta NAACP on a new app that exposes racist symbols hiding across the United States. ...
08/25/2020
Racist symbols lurk in neighborhoods across the U.S. This new app exposes them

We partnered with 22squared and Atlanta NAACP on a new app that exposes racist symbols hiding across the United States. Invisible Hate is a powerful tool that helps Americans educate themselves on the history behind these Confederate monuments with the ultimate goal of removing them for good.

The NAACP Atlanta releases an app and interactive map that identifies more than 700 racist statues, museums, parks, and more—and crowdsources the effort to tear them down.

The nominations for the 2020 Primetime Emmy Awards are out, and we are excited be nominated for Outstanding Interactive ...
07/28/2020
Emmy Awards Nominations: The Complete List

The nominations for the 2020 Primetime Emmy Awards are out, and we are excited be nominated for Outstanding Interactive Extension Of A Linear Program for Scoops Ahoy: Operation Scoop Snoop. A big congrats and thanks to director Mike Woods, Hexagram and our production team, along with our client and agency partners at Baskin Robbins, Netflix and 22squared. View the entire list here:

The Television Academy revealed nominations Tuesday for the 72nd Emmy Awards, with Netflix dominating the field with 160 nominees led by its drama Ozark. HBO was second overall with 107 as both net…

06/18/2020
Together — Episode 5 : Grief & Healing

The last several weeks have burst open with questions about how we heal deep racial inequity and injustice. In beginning to ask questions for this episode about how to move forward, two themes emerged - grief and healing. We hope this adds another dimension to the conversation and can be a starting point for self-reflection and learning.

More resources
https://docs.google.com/document/d/1yofADr10mz75oZ77eT59NCvDQAzEXhjlnp2aoJ3MMU0/edit?usp=sharing

A series by @Ari Kuschnir
Design by Sunlight
Music by Julio Monterrey

05/19/2020
COMMONworks

COMMONworks

Creating stories that activate and enable a more hopeful future.

This morning, the International Academy of Digital Arts and Sciences awarded us with the first ever Webby for Production...
05/19/2020
m ss ng p eces is the Webby Award’s Production Company of the Year

This morning, the International Academy of Digital Arts and Sciences awarded us with the first ever Webby for Production Company of the Year! We were honored with 1 Webby Win, 2 People’s Voice awards and 7 nominations for work including Tinder Swipe Night, Scoops Ahoy: Operation Scoop Snoop and Pyer Moss’ Seven Mothers film. Sending huge thanks to The Webby Awards, all our brand and agency partners and our entire team and roster for a year's worth of tremendous work. Congratulations to all the winners today!

The International Academy of Digital Arts and Sciences has announced the first-ever Webby for Production Company of the Year. m ss ng p eces took home the historic Webby Award, as the production company with the most pieces of celebrated work across all Webby categories. We were honored with 1 Webby...

05/05/2020
Together — Episode 4 : A New Normal

What if we don’t go back to normal? What if normal wasn’t working? Where else could we go? This episode explores the ways in which we might begin to imagine a new normal — one that is quite different from the normal that we knew before. How can our new normal help to heal and regenerate our relationships with ourselves, with one another, and with the living earth of which we are an integral part?

A series by @Ari Kuschnir
Design by Sunlight.us
Music by Julio Monterrey

Episode 1 - https://vimeo.com/402423288
Episode 2 - https://vimeo.com/402450700
Episode 3 - https://vimeo.com/406279339

In addition to our ten nominations, we've also received another honor -- we're shortlisted for The Webbys Production Com...
05/04/2020
The Webby Nominees are here!

In addition to our ten nominations, we've also received another honor -- we're shortlisted for The Webbys Production Company of the Year! To win, we need YOUR help, so log in and cast your votes from the link below!

m ss ng p eces broke our own record for Webbys nominations this year, with TEN nominations and two honorees across seven different projects! Congratulations to all of our directors, agency partners and clients who helped make these projects a reality. Log in and cast your votes below! 🗳🗳🗳 A...

m ss ng p eces broke our own record for Webbys nominations this year, with TEN nominations and two honorees across seven...
04/29/2020
The Webby Nominees are here!

m ss ng p eces broke our own record for Webbys nominations this year, with TEN nominations and two honorees across seven different projects! Congratulations to all of our directors, agency partners and clients who helped make these projects a reality. Log in and cast your votes below! 🗳

m ss ng p eces broke our own record for Webbys nominations this year, with TEN nominations and two honorees across seven different projects! Log in and cast your votes below! 🗳🗳🗳 Advertising, Media & PR – Brand Strategy: Tinder “Swipe Night” Video – Branded Entertainment, Scripted: ...

04/24/2020
Together - Episode 3: On Death

What happens when we collectively confront our mortality? The pandemic has brought death awareness, which is often denied and ignored, into the foreground of our collective experience, inviting us each to consider our own relationship with mortality. This theme emerged organically across multiple conversations, even though it wasn’t one of the original questions. It seemed to be asserting its own importance and inevitability (much like death itself) and led to this third episode in the series.
A series by Ari Kuschnir
Music by Julio Monterrey
Design and guidance by Sunlight

04/22/2020
DOUBT

On this 50th anniversary of #earthday we revisit DOUBT, a short film we made that links tactics employed by the tobacco industry decades ago to the strategies used today to sow doubt about climate change. Made for Climate Reality a few years ago and still more relevant than ever. Narrated by Matthew Modine

The shortlists for The One Club for Creativity Awards and the ANDY Awards are out, and we’re thrilled to make the lists!...
04/21/2020

The shortlists for The One Club for Creativity Awards and the ANDY Awards are out, and we’re thrilled to make the lists! Twenty-seven total One Show nominations for Baskin Robbins “Scoops Ahoy,” Tinder “Swipe Night,” Burger King “Real Meals” and Pyer Moss “Seven Mothers,” and six total ANDY nominations for Tinder “Swipe Night,” Baskin Robbins “Scoops Ahoy” and Burger King “Real Meals.” We’re so proud of these projects and the teams behind the work. Congrats to our directors, agency and brand partners, and all the nominees!

04/14/2020
Together — Episode 2 : Initiation

Where do we go from here? Humanity’s oldest myths tell us that the first stage of transformation is initiation. Could we be experiencing a collective initiation during this time, one that’s introducing us to new ways of being and knowing?
Together is a series that explores this important moment by asking key questions and listening for new answers. Vimeo link https://vimeo.com/402450700

04/07/2020
Together — Episode 1 : Questions

In the midst of this unprecedented moment we all find ourselves in, m ss ng p eces founder Ari Kuschnir woke up with the desire to put his creative gifts to good use and began reaching out to a few friends, collaborators and interesting people with questions about this timely and timeless moment we are in. The answers led him on a journey that became this new series: Together. We invite you to join the exploration

A series by Ari Kuschnir
Music by Julio Monterrey aka Youthfaire
Design by Sunlight

In the spirit of helping those in need, please consider donating to Feeding America to support people experiencing food insecurity in this extremely challenging time.

m ss ng p eces is on the shortlist for Production Company of the Year at the shots.net awards. We’re in incredible compa...
03/06/2020
Shortlist - Production Company of the Year | shots Awards

m ss ng p eces is on the shortlist for Production Company of the Year at the shots.net awards. We’re in incredible company and couldn’t be prouder! We also picked up individual noms for the following projects:

Best use of music in commercial – Introducing Dolby Atmos Music + Lizzo, directed by Karena Evans
New Director – Karena Evans
Branded Content – Pyer Moss, Directed by Julien Christian Lutz (Director X)

JUDGESJen Gothard; Eric Kallman; Fred Levron; Joel Simon; Will Thacker; Felipe [Vellas] Vellasco; Charlotte Woodhead.

02/25/2020
Director X Presents - Black Love Is | Tinder

Julien Christian Lutz (Director X) partnered with Tinder to create this art film that celebrates Black Love in all its forms. Featuring real people’s personal, intimate reflections, the film explores how being Black influences their understanding and expressions of love – for one another and themselves as well as their culture, community, family, sexuality and Blackness. 🤎

We sat down with 10 people from the community to share their stories around Black love: How it impacted them, how it changed them, and how it moved them. We’...

We made the Ad Age A-List 2020 Finalists! We're so happy to be here for the fifth year in a row, and among some incredib...
02/24/2020
Announcing the 2020 Ad Age A-List & Creativity Awards Finalists

We made the Ad Age A-List 2020 Finalists! We're so happy to be here for the fifth year in a row, and among some incredible company as well. 🤩🤩

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

The inimitable Karena Evans was profiled by Tim Cumming for Shots; read the whole interview below!
01/22/2020
Karena Evans: Force of nature | shots

The inimitable Karena Evans was profiled by Tim Cumming for Shots; read the whole interview below!

The 24-year-old director has promos for Drake, Coldplay and SZA behind her, as well as a string of inventive commercials. Here, Tim Cumming finds out how tenacity, hard work and natural talent has combined to bring Evans to the fore.

We are so excited to announce that we've added Michael Marantz to our Live Action roster! We've already had the pleasure...
01/14/2020
Director Michael Marantz Joins m ss ng p eces For U.S. Spot Representation

We are so excited to announce that we've added Michael Marantz to our Live Action roster! We've already had the pleasure of working on some amazing projects together, and can't wait to see what's next. Welcome Michael!

Bicoastal production company m ss ng p eces has signed Michael Marantz to its directorial roster for commercial representation in the U.S.

Now that we're in 2020, take a look at which of our projects made Best of 2019 lists in publications like Ad Age and Adw...
01/10/2020
m ss ng p eces on “The Best of 2019” Lists

Now that we're in 2020, take a look at which of our projects made Best of 2019 lists in publications like Ad Age and Adweek!

Baskin Robbins was featured in AdAge’s “Best of 2019.” Tinder Swipe Night was named one of AdWeek’s Top 15 Stunts and Innovations of 2019. Our campaign for Hotels.com + Poo Pourri was one of the most viewed comedy spots of the year on SHOOT Online. And, finally, Joe Talbot’s feature film T...

Our very own JJ Adler directed sketches for Astronomy Club on Netflix, a new show that Variety calls "clever, ambitious,...
12/09/2019
Netflix’s ‘Astronomy Club: The Sketch Show’: TV Review

Our very own JJ Adler directed sketches for Astronomy Club on Netflix, a new show that Variety calls "clever, ambitious, and perhaps most importantly [...] both self-aware and completely ridiculous." Check it out if you're in need of something funny to watch tonight 🍿✨

The premiere of “Astronomy Club” is so dense with fully-formed jokes, wry social commentaries, and wild left turns that you’d be forgiven for wondering if you accidentally dropped…

11/26/2019
Dolby

We are delighted to share a new campaign we made with our friends at 72andSunny and Dolby! Karena Evans directs as Lizzo experiences her music like never before! Ad Age Creativity Editors pick of the day
https://adage.com/creativity/work/dolby-introducing-atmos-music-lizzo/2218406
Special thanks to the special team: Jason Norcross JC Abbruzzi Jack Lagomarsino Natalie Warther Kate Morrison Schermers Todd Pendleton Angus McGilpin Cabin Editing Company Produced by Fuliane Petikyan DP @Jordan Oram

Hearing your favorite songs in Dolby is more than just listening. It’s experiencing music like never before. Just ask Lizzo.

#DolbyMusic #Lizzo

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