The #AttentionExperience at Viacom
http://scratch.viacom.com Scratch taps the power of Viacom Media Networks to connect with millennials in new ways. Partnering with select brands to pioneer new business models, we deliver award-winning multi-platform programming and creative, consumer insights, brand strategy, product development and design.
The #AttentionExperience at Viacom
To get attention, you have to pay attention.
Scratch SVP Anne Hubert on how to win in the attention economy.
By Anne Hubert Stumble out of bed. Check texts. Check email. Try not to run into furniture en route to making coffee. Shower. Walk to subway/bike/car/commuter train. Insert earbuds and start listenin
We're in good company: Fast Company visits our Attention Experience to get the scoop on how to get, keep and measure attention.
Learn about Viacom's new attention study and get a first look at the interactive exhibit based on its findings.
Loved our time at #TalksAtGS today. Thanks to Goldman Sachs for having Anne Hubert in to talk Viacom’s views on the power of Millennials.
Welcoming Yogesh & Usha from Vikalp Sansthan to the Scratch office to share their amazing and inspiring work: http://noceilings.org/#V1179&o Clinton Foundation #noceilings
Hear how one woman is helping girls determine their own futures.
"By knowing the facts on gender equality, we can change them." We concur. #noceilings
The full participation of girls and women matters. More can be done by all of us. Click here to learn more: NoCeilings.org
Make your life better, one tip at a time. Scratcher Joel Kahn's #sidehustle @joelstips on Instagram are all the rage. Check him out! http://www.huffingtonpost.com/2015/03/08/just-the-tip-instagram_n_6817214.html
We've all heard of life hacks. Now, one Instagram user is taking them to the next step with a queer sensibility through his new project called "Just The Tip." Vlogger Joel Kahn recently launched this new initiative using Instagram in ord...
It’s a bird, it’s a plane – it’s our partners Williamsburg Pizza!
Delicious pizza from a drone anyone?
The delivery guy better start looking for a new gig. A Brooklyn pizzeria owner, hoping to send his business soaring, successfully made a test delivery by drone Thursday, dropping a pie into the han...
Check out Anne Hubert's TEDxTalk on "The Question of Attention" on today's Viacom blog!
At her recent TED talk, Anne Hubert, Senior Vice President of Scratch, offers up her take on the question of attention: how we get it, how we hold it and how we use it to create what's next. “Viacom is a company built on the economy of attention,” Hubert said. “Our businesses live or die by attract…
Check out what a day in the life is like for Scratch (Viacom Media Networks)'s own Erika Lewis in this Sunday's The New York Times.
Ms. Lewis, a founder of Southern hip-hop events, keeps it simple on Sundays, spending most of them in Clinton Hill, Brooklyn, where she lives.
Scratch's Anne Hubert shares our insight on Millennials, banking, and the MDI (http://www.millennialdisruptionindex.com/) at the 2014 Financial Services Marketing & Innovation Symposium. http://www.americanbanker.com/bankthink/banks-refresh-perspectives-on-the-young-and-the-underbanked-1070273-1.html
More banks are competing for underserved customers and working to understand millennials as a group that s full of potential, according to speakers at a recent American Banker conference.
Check out TIME for a deeper look at the Millennial Disruption Index and the challenge ahead for financial services http://ti.me/1iEQI5u
Fed up with indifference, Millennials envision a bank-free existence.
Shantell Martin transforms Viacom walls into large-scale artwork http://blog.viacom.com/2014/03/shantell-martin-at-viacom/#sthash.XCqpreAc.dpuf
If you've visited the newly reinvented 7th floor of our NYC headquarters this week, you've probably noticed the bold black-and-white artwork that has been hand-drawn in the elevator bank and along the hallways leading to our brand new Wellness Studio, our shiny new Print Lounge and of course the Lod...
Check out our research in Fast Company to learn more on what #Millennials are doing to the Financial Services category http://www.fastcompany.com/3027197/fast-feed/sorry-banks-millennials-hate-you
A three-year study finds that millennials are looking for ways to live a bank-free existence in the future.
Much love to client and friend www.DonorsChoose.org for their cover article in Fast Company!
The charity is using its networking strength to provide teachers with new kinds of resources, and its data to hold bureaucrats accountable.
Proud of our creative partnership supporting Pepsi's Super Bowl #halftime masterbrand rollout. Advertising Age #GRAMMYs http://adage.com/u/MnJ5hd
The agency behind the ad is Scratch, a division of Viacom Media Networks that is taking on a more prominent role on Pepsi's roster. Ross Martin, an executive VP at Viacom Media Networks who runs Scratch, described the spot as "almost like football meets Glee."
Scratch's Ross Martin will be giving a talk titled “Blame the Millennials: How a New Species is Changing Everything for Good.” This lecture is free and open to the public. Check it out:
Viacom Media Networks Executive Vice President, Ross Martin , will deliver Lake Forest College ’s annual Oppenheimer Family Foundation Lecture on Wednesday, October 2 at 8 p.m. at the Lily Reid Holt Memorial Chapel on Middle Campus. His talk is titled “Blame the Millennials: How a New Sp...
Hear Scratch's Anne Hubert talk #Millennials and the future of work on Voice America: http://ow.ly/nIbML
What's so different about the millennial generation anyway? What will leadership look like when this ever-texting generation takes the helm? Every month, we read articles and news about the Millennials, but do these cover stories really get the story right? On August 5, Host Kate Ebner and Nebo mill...
We set out to find the new "cool". Turns out, it's #kindness. See the findings from Viacommunity + Born This Way Foundation:
Viacom’s umbrella for social responsibility – Viacommunity, and Lady Gaga’s Born This Way Foundation, were fortunate to explore one of the unexpected currencies of cool among high school students: kindness. Not athleticism. Not ambition. Not fashion. Kindness. A research study conducted for Viacommu...
Hot links in this week's listicle
Things are heating up and so are these links. Hot to the touch: Learn how to be the best hipster dad possible. Hipster dad magazine Kindling Quarterly explores modern fatherhood Epic is accurate. 2...
We chatted with the founders of RapGenius. Check out the hilarious interview: http://ow.ly/lI9mx
Rap Genius, a site that started out as a place where visitors could annotate the meaning behind rap lyrics, has become a repository of insights into any written document. Want a contextual take on ...
Have you heard of Twivo?
Despite religiously following your favorite show, you make plans with a friend to grab dinner and drinks. You set your DVR to record your show so you watch at a later date. All is good. But you for...
We took a trip to the New Museum and documented the 'NYC 1993: Experimental Jet Set, Trash and No Star'. Take a look at our vid:
New Museum: NYC 1993: Experimental Jet Set, Trash and No Star from Scratch Vimeo on Vimeo. A sense of nostalgia for the ‘90s has become a staple of Millennial culture, but it wasn’t so simple a tim...
Ready for the Listicle? We are!
Ye olde Listicle. Time to enjoy fun links from the week. It's like a fairytale. Grow your own glow-in-the-dark plants from Glowing Plant Even more reasons to do so. 26 Drinks That Prove Mixing Beer...
Think you could handle microliving?
GIZMODO - The Tiny Transforming Apartment That Packs Eight Rooms into 350 Square Feet from Gizmodo on Vimeo. Living spaces seem to be getting smaller. But why? It started in the late ‘70s: the ver...
You partake in this everyday but have you ever thought about where the idea of lunch came from? We have the answer:
It’s noon here, and the daily fugue of growling stomachs slowly begins to gain movement on the Scratch floor. Like clockwork, our bodies are programmed to be fed at certain hours of the day. “Three...
Take an IRL approach with the Experiential Book Club. Check out what fellow Scratcher Jennifer Dorland partakes in:
Scratcher Jennifer Dorland and her Experiential Book Club visit a Jazz festival donned in the attire of the time period of the book they just read. Book clubs. They’re just high school English clas...
It's listicle time! Check out the fresh links:
Spring has sprung in NYC. We're loving the weather. While you countdown to the weekend to enjoy the weather, here are some links to keep you occupied: "Thou art as fat as butter." 17 Shakespearean ...
Ever been emotionally moved my a photograph? See the photograph that makes our colleague Hillary Cohen smile:
From time to time we like to swap out the art on our office walls. It’s nice to have a fresh look every once in a while, right? Recently we had some students from Pratt come by to help, leaving Hil...
The listicle is out! Check out these fresh links.
Fresh links! Get your fresh links! The coolest internet love we could find: It looks like it floats. This New Camera Stabilizer Could Change Cinematography Forever You learn something new everyday....
We've played some fun pranks back in the day. See what our team had up their sleeves.
In honor of April Fool's Day, we decided to share the best pranks we have pulled (or had been pulled on us). Let's get laughing... “I LOVE a good prank. There have been so many, but I can't reveal ...
Take a look at Robert Peterson. Tonight is his inaugural show in NYC.
Photo by Robert Peterson Considering artist Robert Peterson’s prolific and highly impressive body of work, it’s hard to believe that he began painting less than one year ago. Having grown up and ra...
It's the next installment of our Millennial Entrepreneur series. This time, we talk with Andrew Torba about Kuhcoon.
The Millennial Entrepreneur series highlights Millennials who have taken their passion and turned it into a full-time career through innovation, creativity, and perseverance. Millennials are social...
This week, we explore some interesting way to create art from ordinary objects to classic cultural staples.
\ Sometimes in art you need to take a second look to create a new spin on the ordinary. This week, we explore some interesting way to create art from ordinary objects to classic cultural staples. M...
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