Scratch (Viacom Media Networks)

Scratch (Viacom Media Networks) http://scratch.viacom.com
Scratch taps the power of Viacom Media Networks to connect with millennials in new ways.

Partnering with select brands to pioneer new business models, we deliver award-winning multi-platform programming and creative, consumer insights, brand strategy, product development and design. We also bake cakes for people we really like.

The #AttentionExperience at Viacom
10/12/2015

The #AttentionExperience at Viacom

Loved our time at #TalksAtGS today. Thanks to Goldman Sachs for having Anne Hubert in to talk Viacom’s views on the po...
03/13/2015

Loved our time at #TalksAtGS today. Thanks to Goldman Sachs for having Anne Hubert in to talk Viacom’s views on the power of Millennials.

03/10/2015
Clinton Foundation

"By knowing the facts on gender equality, we can change them." We concur. #noceilings

The full participation of girls and women matters. More can be done by all of us. Click here to learn more: NoCeilings.org

Make your life better, one tip at a time. Scratcher Joel Kahn's #sidehustle @joelstips on Instagram are all the rage. Ch...
03/08/2015
This New Instagram Has Some Sassy (And Phallic) Life Tips For Everyone

Make your life better, one tip at a time. Scratcher Joel Kahn's #sidehustle @joelstips on Instagram are all the rage. Check him out! http://www.huffingtonpost.com/2015/03/08/just-the-tip-instagram_n_6817214.html

We've all heard of life hacks. Now, one Instagram user is taking them to the next step with a queer sensibility through his new project called "Just The Tip." Vlogger Joel Kahn recently launched this new initiative using Instagram in ord...

Check out Anne Hubert's TEDxTalk on "The Question of Attention" on today's Viacom blog!
10/22/2014
Scratch's Anne Hubert Answers 'The Question of Attention'

Check out Anne Hubert's TEDxTalk on "The Question of Attention" on today's Viacom blog!

At her recent TED talk, Anne Hubert, Senior Vice President of Scratch, offers up her take on the question of attention: how we get it, how we hold it and how we use it to create what's next.  “Viacom is a company built on the economy of attention,” Hubert said. “Our businesses live or die by attract…

Scratch's Anne Hubert shares our insight on Millennials, banking, and the MDI (http://www.millennialdisruptionindex.com/...
10/01/2014
Banks Refresh Perspectives on the Young and the Underbanked

Scratch's Anne Hubert shares our insight on Millennials, banking, and the MDI (http://www.millennialdisruptionindex.com/) at the 2014 Financial Services Marketing & Innovation Symposium. http://www.americanbanker.com/bankthink/banks-refresh-perspectives-on-the-young-and-the-underbanked-1070273-1.html

More banks are competing for underserved customers and working to understand millennials as a group that s full of potential, according to speakers at a recent American Banker conference.

Shantell Martin transforms Viacom walls into large-scale artwork http://blog.viacom.com/2014/03/shantell-martin-at-viaco...
03/07/2014
Shantell Martin Transforms Viacom Hallway Into Large-Scale Artwork

Shantell Martin transforms Viacom walls into large-scale artwork http://blog.viacom.com/2014/03/shantell-martin-at-viacom/#sthash.XCqpreAc.dpuf

If you've visited the newly reinvented 7th floor of our NYC headquarters this week, you've probably noticed the bold black-and-white artwork that has been hand-drawn in the elevator bank and along the hallways leading to our brand new Wellness Studio, our shiny new Print Lounge and of course the Lod...

Proud of our creative partnership supporting Pepsi's Super Bowl #halftime masterbrand rollout. Advertising Age #GRAMMYs ...
01/24/2014
Pepsi Alters Super Bowl Strategy, Takes Masterbrand Approach

Proud of our creative partnership supporting Pepsi's Super Bowl #halftime masterbrand rollout. Advertising Age #GRAMMYs http://adage.com/u/MnJ5hd

The agency behind the ad is Scratch, a division of Viacom Media Networks that is taking on a more prominent role on Pepsi's roster. Ross Martin, an executive VP at Viacom Media Networks who runs Scratch, described the spot as "almost like football meets Glee."

Scratch's Ross Martin will be giving a talk titled “Blame the Millennials: How a New Species is Changing Everything fo...
09/11/2013
Lake Forest College Annual Oppenheimer Lecture features Viacom EVP Ross Martin

Scratch's Ross Martin will be giving a talk titled “Blame the Millennials: How a New Species is Changing Everything for Good.” This lecture is free and open to the public. Check it out:

Viacom Media Networks Executive Vice President, Ross Martin , will deliver Lake Forest College ’s annual Oppenheimer Family Foundation Lecture on Wednesday, October 2 at 8 p.m. at the Lily Reid Holt Memorial Chapel on Middle Campus. His talk is titled “Blame the Millennials: How a New Sp...

Hear Scratch's Anne Hubert talk #Millennials and the future of work on Voice America: http://ow.ly/nIbML
08/07/2013
The Millennials: Introducing the Surprising Truth about the Next Generation of Leaders with...

Hear Scratch's Anne Hubert talk #Millennials and the future of work on Voice America: http://ow.ly/nIbML

What's so different about the millennial generation anyway? What will leadership look like when this ever-texting generation takes the helm? Every month, we read articles and news about the Millennials, but do these cover stories really get the story right? On August 5, Host Kate Ebner and Nebo mill...

We set out to find the new "cool". Turns out, it's #kindness. See the findings from Viacommunity + Born This Way Foundat...
08/01/2013
Viacommunity, Born This Way Foundation Explore New Currency of Cool for High Schoolers

We set out to find the new "cool". Turns out, it's #kindness. See the findings from Viacommunity + Born This Way Foundation:

Viacom’s umbrella for social responsibility – Viacommunity, and Lady Gaga’s Born This Way Foundation, were fortunate to explore one of the unexpected currencies of cool among high school students: kindness. Not athleticism. Not ambition. Not fashion. Kindness. A research study conducted for Viacommu...

We chatted with the founders of RapGenius. Check out the hilarious interview: http://ow.ly/lI9mx
06/05/2013
Scratch Chat: Rap Genius

We chatted with the founders of RapGenius. Check out the hilarious interview: http://ow.ly/lI9mx

Rap Genius, a site that started out as a place where visitors could annotate the meaning behind rap lyrics, has become a repository of insights into any written document. Want a contextual take on ...

Have you heard of Twivo?
05/22/2013
Scratch Loves: Twivo

Have you heard of Twivo?

Despite religiously following your favorite show, you make plans with a friend to grab dinner and drinks. You set your DVR to record your show so you watch at a later date. All is good. But you for...

We took a trip to the New Museum and documented the 'NYC 1993: Experimental Jet Set, Trash and No Star'. Take a look at ...
05/10/2013
New Museum: NYC 1993: Experimental Jet Set, Trash and No Star

We took a trip to the New Museum and documented the 'NYC 1993: Experimental Jet Set, Trash and No Star'. Take a look at our vid:

New Museum: NYC 1993: Experimental Jet Set, Trash and No Star from Scratch Vimeo on Vimeo. A sense of nostalgia for the ‘90s has become a staple of Millennial culture, but it wasn’t so simple a tim...

Think you could handle microliving?
05/01/2013
Pack Rats, Beware

Think you could handle microliving?

GIZMODO - The Tiny Transforming Apartment That Packs Eight Rooms into 350 Square Feet from Gizmodo on Vimeo. Living spaces seem to be getting smaller. But why? It started in the late ‘70s: the ver...

You partake in this everyday but have you ever thought about where the idea of lunch came from? We have the answer:
04/25/2013
Lunch Hour

You partake in this everyday but have you ever thought about where the idea of lunch came from? We have the answer:

It’s noon here, and the daily fugue of growling stomachs slowly begins to gain movement on the Scratch floor. Like clockwork, our bodies are programmed to be fed at certain hours of the day. “Three...

Take an IRL approach with the Experiential Book Club. Check out what fellow Scratcher Jennifer Dorland partakes in:
04/17/2013
Scratch Loves: Experiential Book Club

Take an IRL approach with the Experiential Book Club. Check out what fellow Scratcher Jennifer Dorland partakes in:

Scratcher Jennifer Dorland and her Experiential Book Club visit a Jazz festival donned in the attire of the time period of the book they just read. Book clubs. They’re just high school English clas...

It's listicle time! Check out the fresh links:
04/12/2013
The Friday Listicle: Stuff We Liked From Across the Internetz

It's listicle time! Check out the fresh links:

Spring has sprung in NYC. We're loving the weather. While you countdown to the weekend to enjoy the weather, here are some links to keep you occupied: "Thou art as fat as butter." 17 Shakespearean ...

Ever been emotionally moved my a photograph? See the photograph that makes our colleague Hillary Cohen smile:
04/10/2013
Scratch Gallery Series

Ever been emotionally moved my a photograph? See the photograph that makes our colleague Hillary Cohen smile:

From time to time we like to swap out the art on our office walls. It’s nice to have a fresh look every once in a while, right? Recently we had some students from Pratt come by to help, leaving Hil...

The listicle is out! Check out these fresh links.
04/05/2013
The Friday Listicle: Stuff We Liked From Across the Internetz

The listicle is out! Check out these fresh links.

Fresh links! Get your fresh links! The coolest internet love we could find: It looks like it floats. This New Camera Stabilizer Could Change Cinematography Forever You learn something new everyday....

We've played some fun pranks back in the day. See what our team had up their sleeves.
04/01/2013
Scratch Pranks

We've played some fun pranks back in the day. See what our team had up their sleeves.

In honor of April Fool's Day, we decided to share the best pranks we have pulled (or had been pulled on us). Let's get laughing... “I LOVE a good prank. There have been so many, but I can't reveal ...

Take a look at Robert Peterson. Tonight is his inaugural show in NYC.
03/28/2013
Robert Peterson: I Sketch Fashion

Take a look at Robert Peterson. Tonight is his inaugural show in NYC.

Photo by Robert Peterson Considering artist Robert Peterson’s prolific and highly impressive body of work, it’s hard to believe that he began painting less than one year ago. Having grown up and ra...

It's the next installment of our Millennial Entrepreneur series. This time, we talk with Andrew Torba about Kuhcoon.
03/28/2013
Millennial Entrepreneur: Andrew Torba

It's the next installment of our Millennial Entrepreneur series. This time, we talk with Andrew Torba about Kuhcoon.

The Millennial Entrepreneur series highlights Millennials who have taken their passion and turned it into a full-time career through innovation, creativity, and perseverance. Millennials are social...

This week, we explore some interesting way to create art from ordinary objects to classic cultural staples.
03/22/2013
The Friday Listicle: Stuff We Liked From Across the Internetz

This week, we explore some interesting way to create art from ordinary objects to classic cultural staples.

\ Sometimes in art you need to take a second look to create a new spin on the ordinary. This week, we explore some interesting way to create art from ordinary objects to classic cultural staples. M...

All about personal style expression? Explore the street style phenomenon with us:
03/19/2013
Scratch Loves: Take My Picture

All about personal style expression? Explore the street style phenomenon with us:

TAKE MY PICTURE from GARAGE Magazine on Vimeo. As the pioneer of street style photography, Bill Cunningham, once said, "The best fashion show is definitely on the street. Always has been and always...

It's the new listicle! Take a look back in time through a different lens.
03/15/2013
The Friday Listicle: Stuff We Liked From Across the Internetz

It's the new listicle! Take a look back in time through a different lens.

Let's take a look back at the past and see it in a whole new way... It's worse than '90s fashion. 17 Popular Websites Before They Were Popular 8-Bit Hard-drive. Hacker Turns an NES Console Into an ...

Our next installment of the Scratch #Sidehustler series features Dan Chizzoniti. Read it:
03/12/2013
Scratch Sidehustler: Dan Chizzoniti, danchiz.com

Our next installment of the Scratch #Sidehustler series features Dan Chizzoniti. Read it:

The Scratch Sidehustlers series takes a peek into the lives of Team Scratch and explores the projects we work on afterhours. We’re calling it sidepreneurism, and we’re seeing this trend more and mo...

We scoured the internet and found some cool links in this week's Listicle:
03/08/2013
The Friday Listicle: Stuff We Liked From Across the Internetz

We scoured the internet and found some cool links in this week's Listicle:

This week's Listicle theme is no theme! It's just a few links that we thought were cool. Happy clicking! Chrome-tastic Tom Darracott: Kiss Kiss Shine bright like a...bridge The Bay Lights Turn On L...

We went to Social Media Week. Here are a few lessons we learned:
03/06/2013
Lessons from Social Media Week 2013

We went to Social Media Week. Here are a few lessons we learned:

Photo by Dan Chizzoniti Twice a year, social media addicts professionals meet for Social Media Week (SMW) to talk about all that’s happening in the online world. By way of panels, lectures, ...

We must be hungry! The Listicle is all about food.
03/01/2013
The Friday Listicle: Stuff We Liked From Across the Internetz

We must be hungry! The Listicle is all about food.

The Internet must be hungry. We spotted lots of posts about food this week. Here's some of our favs: Father of year. The Best Dad Ever Has Been Illustrating His Kids’ Lunch Bags Every School Day Si...

We chatted with Spencer Rubin of the Melt Shop for our Millennial Entrepreneur series. Read it here...
02/26/2013
Millennial Entrepeneur: Spencer Rubin

We chatted with Spencer Rubin of the Melt Shop for our Millennial Entrepreneur series. Read it here...

These two words will ignite your salivary glands: grilled cheese. The young kid inside just did a leap. And that’s the complete intent of Spencer Rubin, owner of Melt Shop. With two locations in NY...

Check this awesome short film created by a Millennial.
02/22/2013
Scratch Loves: R'Ah

Check this awesome short film created by a Millennial.

R´ha [short movie] from Kaleb Lechowski on Vimeo. At a worldly 22 years of age, Kaleb Lechowski has taken it upon himself to write, animate, direct and produce his own Sci-Fi short, R’ah. Born of a...

The Friday Listicle featuring infographics!
02/15/2013
The Friday Listicle: Stuff We Liked From Across the Internetz

The Friday Listicle featuring infographics!

Infographics are always a fun way to display data. It can take boring information and transform it into a dynamic visual experience. Here are some cool infographics we stumbled upon. Creative take ...

Here's the newest addition to our Millennial Entrepreneur series. We chatted with David Burstein: http://ow.ly/hGFro
02/13/2013
Millennial Entrepreneur: David Burstein

Here's the newest addition to our Millennial Entrepreneur series. We chatted with David Burstein: http://ow.ly/hGFro

The Millennial Entrepreneur series highlights Millennials who have taken their passion and turned it into a full-time career through innovation, creativity and perseverance. A writer, filmma...

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