Outbrain

11/12/2019

Looking for the perfect harmony between audience development and revenue diversification? Meet us at #AdAgeNext and let's talk #nativeads.

11/11/2019

We're thrilled to be a finalist at this year's Digiday Technology Awards for "Best Monetization Platform for Publishers"! Empowering #publishers to diversify revenue streams through #nativeadvertising is at the core of our mission. Hoping for a winning night!

11/11/2019

Impact of Chrome 76: Why Freemium Is the Future

It is often said, “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Dennis Yuscavitch recently covered the impact of Chrome 76 and why the #freemiummodel is the future of publishing for Publishing Executive.

Read more: https://outbra.in/32HU17y

The latest releases of Chrome and Safari remove the capability for publishers to identify readers using Incognito and Private browsing modes to avoid metered paywalls for their content. My recommendation for publishers in this environment is to take the following three steps.

11/11/2019

How can #marketers drive a full-funnel solution for customer acquisition with #nativeads? Meet us at the 2019 IAB - Interactive Advertising Bureau #DirectBrandSummit and find out!

11/09/2019

We can't wait to talk shop with you next week at #AdAgeNext in NYC! Learn how Outbrain's creative #publisher solutions are built for diversifying revenue streams.

11/08/2019

Join Outbrain at this year's #IABDBS as we moderate a multi-channel #storytelling panel featuring Clorox, FabFitFun, Bonobos and Mack Weldon!

11/08/2019

Web Summit

"The role of traditional media in 2030 will be the same as it always been, which is telling great stories. As humanity, we love consuming great stories. The fix that is happening now, and all the way to 2030, is that we will become accountable to the user again. We will do that by having at least some of these users pay for the stories they consume." Yaron Galai, Outbrain Co-founder and CEO, on the #futureofmedia during #WebSummit.

You can hear more exciting discussions and sessions here: https://outbra.in/2pQjyxR

#WebSummit In six short years, Web Summit has grown from 400 attendees to over 50,000 attendees from more than 150 countries. No technology conference has ev...

11/07/2019

#D2Cbrands, are you struggling with acquisition acceleration and conversion maximization? Have no fear, Outbrain is here.

We're attending MediaPost's #BrandInsiderSummit and happy to discuss how to improve your marketing strategies, including #nativeadvertising. After all, native is a more trusted, cost-efficient, engaging play vs social and display.

Let's coordinate a time https://outbra.in/360ndt6

11/07/2019

We'd love to connect at this year's sold-out IAB - Interactive Advertising Bureau #DirectBrandSummit. Don't miss out! Join the waitlist today and jump-start your conversion goals.

11/06/2019

Don't miss us at this year's #AdAgeNext event in NYC! We'll be there, chatting all-things audience development and the future of revenue innovation for #publishers and #marketers alike.

11/06/2019

During this year's #WebSummit. Yaron Galai, Outbrain Co-founder and CEO, and Brendan Eich, CEO at Brave Software debated the #futureofmedia: “Behind the Paywall: Making Money in Media.”

Check out the live stream for exciting discussions and sessions: https://outbra.in/2pQjyxR

11/06/2019

Outbrain Powers Native Discovery for Publishers’ Newsletters

Today, Outbrain announced the launch of a new extension of native placements into publishers’ owned newsletters through a partnership with ividence. Publishers can create and monetize the best online experiences across all content formats including webpages, mobile apps, and now newsletters.

Interested in learning more? Read about the news here: https://outbra.in/2pL4hy8

Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the launch of a new extension of its native plac

11/04/2019

How are #D2Cbrands creating a sustainable business model? That's one of the key topics to be discussed at this year's MediaPost's #BrandInsiderSummit. As the saturated market continues to compete for share of voice and growth, brands need to reconsider marketing strategies and ROI. We get it.

Let's connect at the conference to discuss why #NativeAds can increase #conversions, acquisition acceleration, and #ROI and how Outbrain might work for your business goals. https://outbra.in/360ndt6

11/02/2019

| Outbrain.com

#DidYouKnow in 2017, the search term “big data” grew by more than 5000%? 💹 More than 1.5 million people have “big data” on their LinkedIn profiles, and these numbers keep rising by the second.

At Outbrain, we have a lot of data. We know which content is most likely to be clicked by which user. With nearly 275 billion (!) pieces of content served every day, we help you build lists of targeted audiences that are most likely to convert.

Want to learn more? Let's talk.

https://outbra.in/2NsSQTH

11/01/2019

Who's excited for AdMonsters Publisher Forum? We are! With great speakers from New York Post, Edmunds, Condé Nast, Integral Ad Science and more, it's sure to be a great time.

If you're attending, drop us a line. Outbrainers Josh Feller, Erin Mccallion and Matt Peterson will be on the ground and happy to discuss the future of the #publishing industry, 2020 trends and more. https://outbra.in/2PgXsyL

10/31/2019

Our tickets are booked for MediaPost's #BrandInsiderSummit. If you're planning to attend, we'd love to connect to discuss the importance of #NativeAds for #d2cbrands, including boosting profits and assisting with #contentmonetization. https://outbra.in/360ndt6

10/31/2019

We take #Halloween very seriously in the New York office. You can say it’s a bit of a zoo 🎃🐯🦒🐘 @ Outbrain

10/31/2019

It's hiring time again for Outbrain's NYC office. We're looking for a Business Insights Analyst (Advertising Technology/ Digital Experience preferred).

The Business Analyst will support this global account in delivering both Amplify (brand and agency campaigns) as well as Engage (publisher) insights.

Know someone who's a fit? Or maybe you are? Apply now: https://outbra.in/340rElJ

10/31/2019

We'll be at Digital Media Latam from November 11 - 13, and would love to connect.

Will you be there? Let's schedule a meeting. You can use the link below to submit your request: https://outbra.in/2pXSsoj

10/30/2019

Global Marketing Day 2019

Today is the day! #GlobalMarketingDay2019 that is. Take a trip with Outbrain around the marketing world in 24 hours, as Dennis Yuscavitch, VP, Product Marketing discusses #blockchain, #media and #advertising.

Tune in today at 11:30am ET. Reserve your spot now! https://outbra.in/32kmvoe

You don't want to miss out on this one of a kind online conference.

10/29/2019

#Publishers, are you planning your schedule at the AdMonsters Publisher Form? Save us a spot!

We'll be on the ground and available to discuss all things #engagement, #readerexperience, and #nativetechnology! Drop us a line to coordinate.

https://outbra.in/2PgXsyL

10/28/2019

Heading to MediaPost's #BrandInsiderSummit in Kiawah Island? Andrew Furman, SVP, North American Sales, and Steve Kuron, Senior Sales Director, will be on the ground and happy to discuss how #nativeads can be utilized for #D2Cbrands. https://outbra.in/360ndt6

10/26/2019

We're so excited to be winners of Tech in Motion Events' #TimmyAwards for Best Tech Work Culture.

Interested in joining our team? Check out our open job postings to see if any are a fit! https://outbra.in/2TbYqvr

#jobpostings #recruitment #technology

10/25/2019

We're excited for AdMonsters Publisher Forum in a few weeks! Outbrain's SVP, Global Business Development, Josh Feller, will be on stage Tuesday, 11/5 at 10:10am MST for Question the Tech. He'll touch on the current industry, media trends and what he sees for the future.

Register for the session, as seats are quickly filling up! https://outbra.in/32KcjFK #publishers #adtech

10/24/2019

Are you in the market for a new role? Look no further. The NYC office is hiring for a Strategic Partner Director, Publishers (Engage), who will be responsible for supporting the revenue and relationship growth of Outbrain’s Engage partners.

The Engage Partner Management team works with a variety of partners including traditional publishers like Conde Nast, the digital arms of broadcast organizations such as Raycom and Sinclair, and App partners like Viber and BBM.

https://outbra.in/2N7xTgT

10/23/2019

Maximizing revenue and advancing the digital media industry - that's the theme of this year's AdMonsters Publisher Forum. We'll discuss how publishers and advertisers can find a balance to both accomplish goals and the future of the industry in a digital age.

Attending? Let's chat! Drop us a line to coordinate. #nativetechnology, #userexperience #engagement https://outbra.in/2PgXsyL

10/23/2019

Global Marketing Day 2019

#GlobalMarketingDay2019 is quickly approaching - did you reserve your seat for this online conference?

Outbrain's VP, Product Marketing, Dennis Yuscavitch, is one of the speakers, and will be discussing how #blockchain will impact the #media and #advertising industry in the coming years.

Tune in on Wednesday, October 30th at 11:30am ET.

https://outbra.in/32kmvoe

10/22/2019

How to Build a Successful Holiday Campaign this 2020 | outbrain.com

Hey #marketers - the #holidays are quickly approaching! Are you ready for it? Have you already come up with out-of-the-box holiday marketing strategies to boost lead conversion and edge out your competitors?

Whether you’re a brick-and-mortar or an e-commerce business, we have exciting marketing tactics to help guide you in ending your 2019 on a high note.

https://outbra.in/2M3ztRT

Discover the popular US holiday shopping days of the year, and check out these holiday marketing strategies and digital marketing tips.

10/21/2019

Safari Is Experimenting With An API That Could Limit Cookie Storage To Logged-In Users | AdExchanger

WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that can limit cookie storage to logged-in users, as covered recently by Allison Schiff at AdExchanger.

Outbrain's Head of Recommendations and Data Science, Andraz Tori, noted the proposal is significant as Apple continues to work with industry working groups to advance its cause.

Read more about the news here: https://outbra.in/2BrysNh

WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that would give browser operators the ability to see whether users are logged in to a website or not. Steven Francolla, head of global publisher strategy at LiveRamp, recently came acro...

10/21/2019

Hey #marketers! Do you have an interest in learning about #blockchain? More importantly, the impact of this technology on #media and #advertising? If so, we have great news for you.

Outbrain's VP, Product Marketing, Dennis Yuscavitch, will be presenting on this topic during SEMrush's #GlobalMarketingDay2019. On Wednesday, October 30th at 11:30am ET, Dennis will discuss his POV on the impact of blockchain for our industry.

Seats are quickly filling up for this online conference. Grab your spot now: https://outbra.in/32kmvoe

10/18/2019

6 Non-Content Hacks Guaranteed to Enhance the Effectiveness of Your Content Marketing Efforts | outbrain.com

#Contentmarketing is undoubtedly effective, but will only work when you come to terms with one key reality: that the vast majority of content will not succeed on its own.

Beyond simply creating content, you must also focus on non-content actions that can boost the chances of success of your content marketing efforts.

Tip #1: Amp up your content distribution efforts.

We cover this tip and more on our blog: https://outbra.in/2AVo0x5

The success of content marketing lies in effective content distribution. Here are content marketing hacks from the non-content angle to help you.

10/18/2019

Do you ever have to urge to travel around the marketing world in 24 hours? Us too! Which is why we're participating in SEMrush's #GlobalMarketingDay2019.

Our very own Dennis Yuscavitch, VP, Product Marketing, will be discussing how #blockchaintechnology will impact the media and #advertising business in the coming years. Tune in on Wednesday, October 30th at 11:00am ET.

Claim your spot now. https://outbra.in/32kmvoe

10/18/2019

We're thrilled to announce Outbrain has been chosen as Tech in Motion Events' #TimmyAwards winner for Best Tech Work Culture 2019!

Building and maintaining a strong global company culture is important for all Outbrainers, and we're glad to receive recognition for our efforts.

To learn more about our culture, vision, and team, please visit www.outbrain.com

#InsideOutbrain #VamosOutbrain

10/17/2019

[Guide] How to Gain (and Retain!) Holiday Customers | outbrain.com

#DidyouKnow this is going to be the highest spending holiday season yet? This year, U.S. estimates alone are exceeding $1 trillion. Yes, you heard that right! That’s a huge opportunity for marketers to capture revenue.

We’ve put together a guide that covers every holiday, every vertical, and every tactic you need to drive your customers down the marketing funnel throughout the entire festive season.

Get your own copy now! https://outbra.in/2O7Ovav

Download the holiday marketing guide to help you drive your customers down the digital marketing funnel throughout the entire festive season.

10/16/2019

Join us in giving a big shout out to our Amelia Winners from Q3 2019 - Anisah Akhand, Gabriela Gonzalez, Megan Tallman, and Scott Silva!

All four have been nominated and chosen by their fellow Outbrainers, and have a positive attitude, will always offer a helping hand, and are generally great people to work with.

We're excited to have you in the Outbrain family, and for all the joy you bring us daily!

#InsideOutbrain

10/14/2019

It's that time again! Outbrain is hiring a Customer Success Manager in the NY office, who will support and contribute to our East coast team.

You’ll work alongside Sales Directors to support and lead the success of our clients' Outbrain campaigns and provide thought leadership on content amplification strategies and optimization.

The ideal candidate is an enjoyable and energetic self-starter, proactive and committed to driving performance and creating new business opportunities.

Does this sound like you? Apply now! https://outbra.in/2OTerqy

10/11/2019

#PublisherPriorities: Data-Informed Decisions and Absolute Authenticity | outbrain.com

Be Authentic. Be-e Authentic.

It’s no secret that #publishers constantly re-examine core elements of their business — from delivering content to defining what engagement actually is. The key? Embrace authenticity in everything you do.

Outbrain's Sales Manager, Sam Steiner, recently attended MediaPost's #PublisherInsiderSummit and explores the priorities publishers should actually focus on, including the importance of data-informed decisions.

https://outbra.in/2VnMUPo

  It’s no secret that publishers are constantly having to re-examine core elements of their business — everything from how they deliver their content to how they define what engagement with that content actually is....

10/09/2019

#PublisherPriorities: Data-Informed Decisions and Absolute Authenticity | outbrain.com

Data-informed decisions and absolute authenticity: two messages, not embedded in being technologically superior to the industry at large, and certainly not unrelated to one another.

All the data proves that when publishers remain generic, they don’t drive or capture audiences. As one speaker mentioned at MediaPost's Publisher Insider Summit “it’s the internet, you can’t drive anyone to do anything.”2. Embrace authenticity in everything you do.

Interested in learning more? Check out Outbrain's conference recap: https://outbra.in/2VnMUPo

  It’s no secret that publishers are constantly having to re-examine core elements of their business — everything from how they deliver their content to how they define what engagement with that content actually is....

10/08/2019

5 Great Marketing Automation Platforms | outbrain.com

Automation is such an integral part of our everyday lives that we scarcely even notice it. But it's always important to take a step back and consider whether you're ready for marketing automation. Not sure? We're here to help.

We’ve compiled a list of top #marketingautomation platforms that can help you scale your digital marketing success. Check it out: https://outbra.in/32NYdTn

#NativeAds #DigitalMarketing

If you are not already using marketing automation, here are 5 of the best marketing automation platforms to consider.

10/07/2019

The #holidayseason is quickly approaching, and with it, the rush to capture consumer's attention. In the ever-changing #retail industry, personalization, data and the human touch can go very far.

Join us at the Digiday #ModernRetailSummit, where we can discuss all things #futureofretail, #d2c and more!