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LUMA’s Hamptons Media & Tech Summer Soirée served as the perfect backdrop to delve into the nuances of  . The Outbrain t...
07/28/2023

LUMA’s Hamptons Media & Tech Summer Soirée served as the perfect backdrop to delve into the nuances of . The Outbrain team had the privilege to interact with industry leaders, sharing our vision for driving greater brand impact and maximizing consumer attention on the open web through our new branding platform, Onyx.

07/28/2023

As Doritos by Strauss-Group קבוצת שטראוס sought to engage snackers in a playful and memorable way, they found the perfect partner in Outbrain Brand Studio. Explore how they strategically deployed dynamic creatives and video content to captivate audiences. Watch to learn more about Doritos' new blue chip, Dippas, and its resounding impact on consumer engagement! https://outbra.in/3Qk54jx

07/27/2023

In today's fast-paced digital world, viewability metrics alone may not tell the whole story. Onyx by Outbrain™, our new open web branding platform, is here to fill in the gaps, maximizing consumer attention and driving greater brand impact. Learn more here: https://outbra.in/3Ntn0Xh

"Onyx aims to fill the gap by going beyond traditional ad views, providing a solution that not only brings greater outco...
07/25/2023
How Outbrain's Onyx platform goes beyond traditional ad views

"Onyx aims to fill the gap by going beyond traditional ad views, providing a solution that not only brings greater outcomes, but also optimizes user attention through strategic ad placements"

Our EVP, Brand Solutions, Ayal Steiner shared with Mediaweek the ins and outs of our new open web branding platform. Read more here:

Mediaweek spoke with Outbrain’s executive vice president brand solutions, Ayal Steiner, to find out all the ins and outs of Onyx.

B2C tech consumers face unique pain points that can make or break their experience with a brand. Explore how the  , with...
07/24/2023

B2C tech consumers face unique pain points that can make or break their experience with a brand. Explore how the , with its extensive reach, advanced targeting capabilities, and trusted environment, emerges as a powerful solution to address the challenges that consumers encounter along their journey. https://outbra.in/44woBRF

07/21/2023

ExchangeWire's latest VoxPop features our Head of Enterprise UK, Alex Cheeseman, as he uncovers the limitations of traditional viewability metrics and delves into the significance of attention as a crucial determinant of advertising success. Watch the full video here: https://outbra.in/3Dok2gF

07/20/2023

Peugeot, a longstanding partner of Outbrain, sought an outcome-based programmatic solution to enhance lead acquisition beyond traditional paid social channels. In collaboration with agency Publicis Media France, Peugeot leveraged Outbrain's demand-side platform, Zemanta, to optimize performance. Discover their results: https://outbra.in/3Q7vSDw

Explore the practical implications of   in ad campaigns with industry experts Joe Addona, Giulia Bernasconi, and Kamila ...
07/19/2023
How to leverage AI in your ad campaigns - Voluum Webinar

Explore the practical implications of in ad campaigns with industry experts Joe Addona, Giulia Bernasconi, and Kamila Łuksza-Szpyt. Join our upcoming webinar with Voluum to discover how AI can enhance your digital advertising efforts. Register here:

Is AI a threat or an opportunity? Well, what's important now are the practical implications for digital advertising. Experts from Voluum & Outbrain will be happy to show you how to implement it asap & use for your advantage.12:43

07/18/2023

Capturing and retaining audience requires a strategic approach that goes beyond the ordinary. That's where Outbrain Brand Studio comes in. Combining the power of data-driven insights, creative excellence, and a profound understanding of consumer behavior, we create captivating experiences that break through the noise and make a lasting impact. https://outbra.in/3XCErIc

Last week, at our engineering summer schools in Ljubljana, students delved into the multifaceted disciplines of   and   ...
07/17/2023

Last week, at our engineering summer schools in Ljubljana, students delved into the multifaceted disciplines of and development. The atmosphere buzzed with intellectual curiosity and collaboration as they tackled complex challenges, expanded their skill sets, and engaged in fun activities. Congratulations to all our 2023 students for their remarkable achievements and outstanding work!

The Affiliate World Conferences in Barcelona brought together a panel with experts in performance marketing, including o...
07/13/2023

The Affiliate World Conferences in Barcelona brought together a panel with experts in performance marketing, including our Head of Global Sales, Performance Advertisers, Joe Addona, alongside MaxWeb's Anna (Anca) Gita, Voluum's Kamila Łuksza-Szpyt, and m3tric's Andi Neunhäuserer and Dynh Nguyen. Their discussions offered unique insights into the dynamic role of digital and the open internet for 2023.

Join us at booth D15 in   for a journey through the world of  . Our team is ready to share insights, answer your questio...
07/12/2023

Join us at booth D15 in for a journey through the world of . Our team is ready to share insights, answer your questions, and talk impact on the open web!

With mobile usage skyrocketing, attention has become the most sought-after currency in the digital landscape. Join our M...
07/12/2023

With mobile usage skyrocketing, attention has become the most sought-after currency in the digital landscape. Join our MD APAC, Amrita de la Peña, at in Sydney next week for a masterclass that unveils the strategies to capture and hold your audience's attention in the ever-evolving mobile era. https://outbra.in/44jFeAh

In an era marked by the impending demise of cookies, understanding the challenges in the consumer journey is more import...
07/11/2023

In an era marked by the impending demise of cookies, understanding the challenges in the consumer journey is more important than ever. Discover how to deliver personalized and relevant engagements in this new landscape. https://outbra.in/44woBRF

Elvie, a bold female technology brand, challenged Outbrain Brand Studio to create an engaging experience that resonates ...
07/07/2023

Elvie, a bold female technology brand, challenged Outbrain Brand Studio to create an engaging experience that resonates with the brand’s open-web audience. Explore how the data-led creative strategy resulted in a campaign with high attention and rich engagement results. https://outbra.in/3JoJDd5

In an age defined by rapid technological advancements, the relevance of trust in B2C tech purchases is paramount. Discov...
07/06/2023

In an age defined by rapid technological advancements, the relevance of trust in B2C tech purchases is paramount. Discover how the serves as a trusted environment that amplifies your brand's impact. https://outbra.in/44woBRF

Discover how Onyx by Outbrain™ brings rich, quality demand to publishers across the open web. From better UX to incremen...
07/06/2023
How We're Benefiting Publishers by Advancing the Open Web for Advertisers

Discover how Onyx by Outbrain™ brings rich, quality demand to publishers across the open web. From better UX to incremental monetization, Onyx delivers a comprehensive platform to drive sustainable growth in the digital space. Learn more here:

Introducing Onyx, the new branding platform that will help publishers tap into the full potential of open-web advertising budgets and enhance monetization potential.

Check out some of our favorite moments at the Adweek Kickoff Soiree during  , where industry experts converged to explor...
07/05/2023

Check out some of our favorite moments at the Adweek Kickoff Soiree during , where industry experts converged to explore the future of our industry. From customer-centric strategies to the power of creativity, we embarked on a journey of innovation, forging new paths to capture attention and make a lasting impact.

07/05/2023

During a single-day immersive workshop Elvie, a bold female technology brand, joined forces with our Brand Studio team to develop a custom creative experience leveraging Outbrain’s prediction technology to drive business outcomes through engagement.

The results? An interactive brand experience that engaged Elvie's target audience by design. Discover more: https://outbra.in/3XCErIc

Affiliate World Barcelona 2023 beckons! The team is looking forward to connecting with everyone at our booth and sharing...
07/04/2023

Affiliate World Barcelona 2023 beckons! The team is looking forward to connecting with everyone at our booth and sharing their knowledge and insights. Schedule a meeting and learn how to drive real impact on the open web: https://outbra.in/45GWcK8

07/03/2023

2023 is poised to be a year of exciting opportunities for the travel industry. Discover the trends that will shape the landscape and set your brand on the path to success. https://outbra.in/45k8gRk

As we commemorate  , we celebrate the resilience and determination of the LGBTQIA+ community. Bruno Duhen, reminds us of...
06/30/2023

As we commemorate , we celebrate the resilience and determination of the LGBTQIA+ community. Bruno Duhen, reminds us of the importance of creating a culture where everyone feels valued and included. Let's unite, uplift, and continue the journey towards a more equitable society.

Thanks to our friends from SAPO for setting up an amazing event last week in Lisbon, where we celebrated our partnership...
06/30/2023

Thanks to our friends from SAPO for setting up an amazing event last week in Lisbon, where we celebrated our partnership with an audience of brands, agencies, and publishers. We are proud of this significant achievement and look forward to supporting and empowering the media industry together, fostering progress, innovation, and a sustainable future.

06/29/2023

While is not a novel concept, it emerged as the hottest topic during . Our EVP Global Publishers, Stephanie Himoff, joined a panel featuring POLITICO's Cally Baute, Havas Media's Stefano Spadini, and Axel Springer's Robert Blanck to exchange perspectives on the role of AI in the media industry. Discover their nuanced discussions here: https://outbrain-3.wistia.com/medias/zuwiex9y68

In an industry worth a staggering $627 billion, it's time we confronted the elephant in the room: the underestimated val...
06/29/2023

In an industry worth a staggering $627 billion, it's time we confronted the elephant in the room: the underestimated value of attention. Join us at MAD//Fest London as our Head of Enterprise UK, Alex Cheeseman, shares insights into the undervalued currency that can transform brands advertising strategies. https://www.madfestlondon.com/

At  , the convergence of creativity, attention, and AI sparked illuminating discussions about the future of advertising....
06/28/2023
Cannes 2023 Recap: The Power of AI – Making the Most of Attention and Impact

At , the convergence of creativity, attention, and AI sparked illuminating discussions about the future of advertising. Discover the valuable insights we gained during our time there, as we explore the pivotal role of attention and engagement in breaking through the advertising noise.

Check out our Cannes Lions 2023 recap and find out why attention, impact, and AI are the next revolution in the advertising industry.

In our workplace, 'Strength in Solidarity' means embracing our differences and uniting against discrimination. We strive...
06/27/2023

In our workplace, 'Strength in Solidarity' means embracing our differences and uniting against discrimination. We strive to create an environment where every employee feels safe, respected, and valued for who they are. Hear from Jonathan Sommerer, as he shares his perspective on NYC's 2023 Pride theme:

Discover the power of attention in the digital era through an insightful panel discussion presented by ExchangeWire's AT...
06/26/2023
Captivate or Perish Demystifying Attention in the Digital Era

Discover the power of attention in the digital era through an insightful panel discussion presented by ExchangeWire's ATS London. EssenceMediacom's Stefanie Hartstern, Haleon's Phil Jackson, Adelaide's Marc Guldimann, and our Head of Enterprise UK, Alex Cheeseman, share their expertise on understanding and leveraging attention in advertising. Watch the panel here:

In the ever-evolving landscape of advertising, capturing and maintaining consumer attention is a critical challenge, and one more urgent than ever before. Am...

Attention-focused advertising just got a major upgrade. Say hello to Onyx, a completely new branding platform designed t...
06/26/2023
Meet Onyx: Empowering Online Advertisers to Win Real Attention

Attention-focused advertising just got a major upgrade. Say hello to Onyx, a completely new branding platform designed to drive stronger brand impact from display and video ads by optimizing for user attention. Find out how Onyx puts customer at the center to let your brand be the center of attention.

Meet Onyx by Outbrain, the new branding platform designed to drive stronger brand impact from display and video ads by optimizing for user attention.

06/23/2023
Meet Onyx by Outbrain™

Your brand deserves more than a fleeting moment of attention. Meet Onyx by Outbrain™ — a new branding platform designed to deliver value beyond traditional ‘ad views’. Harnessing the power of AI-driven prediction technology, Onyx places ads in high-attention environments to reach audiences when they're most likely to engage. Prepare to drive real impact on the open web with Onyx. https://outbra.in/3Ntn0Xh

At the heart of Adweek's Kickoff Soiree, we had the pleasure to stand alongside industry experts at The Female Quotient’...
06/22/2023
Video: Inside Adweek's Cannes Lions Kickoff Soiree

At the heart of Adweek's Kickoff Soiree, we had the pleasure to stand alongside industry experts at The Female Quotient’s Equality Lounge, amplifying the dialogue on sustaining consumer attention. Discover the event's key takeaways and memorable moments in Adweek's immersive recap video here: https://outbra.in/3Pql1o2

'Being able to connect in person is just really electrifying.'

The AI revolution is sweeping across industries, and digital advertising is no exception. At  , a panel of industry expe...
06/22/2023

The AI revolution is sweeping across industries, and digital advertising is no exception. At , a panel of industry experts, including Axel Springer's Robert Blanck, POLITICO's Cally Baute, Havas Media's Stefano Spadini and our EVP, Global Publishers, Stephanie Himoff, converged at Axel Springer's freedomhaus to explore the complexities and opportunities presented by AI in advertising.

At Adweek's Kickoff Soiree, our co-CEO, David Kostman, shared insights on the power of AI and engagement. With a legacy ...
06/21/2023

At Adweek's Kickoff Soiree, our co-CEO, David Kostman, shared insights on the power of AI and engagement. With a legacy of over 15 years, Outbrain has honed its expertise in utilizing AI to predict user engagement, positioning us as a trusted partner in delivering impactful brand experiences. Discover our new branding platform, Onyx, here: https://outbra.in/3Ntn0Xh

At Outbrain's Terrace Lounge, housed within Axel Springer's freedomhaus, we're gathering to explore how maximizing user ...
06/20/2023

At Outbrain's Terrace Lounge, housed within Axel Springer's freedomhaus, we're gathering to explore how maximizing user attention can empower advertisers to unlock the true value of their media spend. Stop by to join the conversation and learn more about our new open web branding platform, Onyx. Request a meeting here: https://outbra.in/3BqOTZ1

Adweek's Kickoff Soiree at   placed a spotlight on the vital link between capturing consumer attention and fostering eng...
06/20/2023

Adweek's Kickoff Soiree at placed a spotlight on the vital link between capturing consumer attention and fostering engagement. Our Head of Brand Studio, Faye Liddle-Moore, joined industry experts Ann Marinovich, Julie Bramham, and Jill Lyons to explore this intricate relationship. The discussion also highlighted the open web as an unparalleled platform where consumers willingly invest their time, presenting brands with a unique opportunity to captivate their attention and forge lasting connections.

Welcome to Outbrain's Terrace Lounge at MediaLink Beach, where we're connecting with partners across the entire advertis...
06/19/2023

Welcome to Outbrain's Terrace Lounge at MediaLink Beach, where we're connecting with partners across the entire advertising ecosystem to explore how we can, together, drive real impact on the open web. If you'd like to stop by or learn more about our new offering, Onyx, request a meeting here: https://outbra.in/3BqOTZ1

06/16/2023

On Wednesday, we unveiled Onyx, a new open web branding platform designed to drive stronger brand impact on the open web. David Kostman, our co-CEO, emphasized the significance of this launch via AdExchanger. Thanks to Anthony Vargas for covering our latest innovation. Read more here: https://outbra.in/43ZWyKc

This week our EVP Brand Solutions, Ayal Steiner, unveiled our new branding platform, Onyx, to our media partners, publis...
06/16/2023

This week our EVP Brand Solutions, Ayal Steiner, unveiled our new branding platform, Onyx, to our media partners, publishers, brands, and agencies during a day filled with meaningful encounters and events. Relive the launch day with us in Milan!

In a conversation with Digiday, our co-CEO David Kostman revealed that with the launch of our attention-based offering, ...
06/15/2023
Outbrain co-CEO David Kostman: ‘Advertisers are looking to consolidate spend with fewer partners’

In a conversation with Digiday, our co-CEO David Kostman revealed that with the launch of our attention-based offering, Onyx, we aim to demonstrate our capability to drive awareness while reshaping our monetization model. Why now?

"It’s about us going from primarily about performance and driving conversions to consideration and awareness budgets that drive attention, and for us, it’s a natural extension."

Thanks for covering Ronan Shields.

One of the stalwarts of the content recommendation space wants to position itself as a full-funnel offering with the launch of Onyx by Outbrain.

What does attention truly mean in the realm of advertising, and why does it hold such importance?  's 'Captivate or Peri...
06/15/2023

What does attention truly mean in the realm of advertising, and why does it hold such importance? 's 'Captivate or Perish' panel, featuring industry experts, EssenceMediacom's Stefanie Hartstern, Haleon's Phil Jackson, Adelaide's Marc Guldimann, and our Head of Enterprise UK, Alex Cheeseman, offered a compelling exploration into the untapped potential of attention metrics.

Photo credits: Bronac McNeill Photography & Film

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On behalf of the Outbrain community, we wish everyone a happy and safe holiday season and a great New Year!

While you're waiting for "The Sustainable Journalism Imperative" event at , listen to this week's The Rebooting Show episode, where Max Kabat, Publisher and Co-Owner of The Big Bend Sentinel, Yaron Galai, and Brian Morrissey discuss how local news businesses can balance the variety of constituencies and "trade-offs" they need to consider in building sustainable business models. Check out the conversation: https://outbra.in/3BSdWVy

Last week, our CMO, Paul Knegten, visited our office in Tokyo 🇯🇵. Paul hosted an insightful Q&A session with members of the Japan team, where he highlighted the importance of sharing and learning from each other as the key to growth. Great learnings to take into the new year!

This month, we were joined by our US publishing and advertising partners at the iHeartRadio Jingle Ball at Madison Square Garden in NYC. We had a blast reconnecting with our partners and listening to this year's top recording artists!

"When [publishers] place an ad on their sites that is highly optimized, there’s no technology that helps optimize everything else. And users aren’t going to stay more engaged with publishers when the user experience doesn’t keep up with those of social feeds."

Our Co-CEO and Founder, Yaron Galai, gave exclusive insights to the Press Gazette on Keystone, our new SaaS designed to tailor a reader’s online experience, while also optimizing towards the publisher’s business goals. Read the full piece here: https://outbra.in/3uYwmA6

Outbrain is wishing everyone Happy Chanukah! May the light of the Chanukah bring lots of happiness to you! 🕎

Going to CES 2023? So are we!

Connect with our team to learn about the future of driving real outcomes on the open web. Request a meeting here: https://outbra.in/3AY13Ji

This week, together with partners and friends, we spent a great evening celebrating the end of year while watching the thrilling semi-final match. A big thank you to everyone who attended for an incredible night!

No matter the weather forecast, Outbrainers from every office are getting into the holiday spirit by spending some time together and celebrating!

In honor of Outbrain Australia's 10th anniversary our VP, Global Ad Revenue, Ayal Steiner, and our Managing Director, APAC and Growth Markets, Andrew Burke, gave AdNews Australia a peak into the world of recommendation technology, while also offering their takes on key issues shaping the ad tech space next year. Read the full piece: https://outbra.in/3VYWDdo

What makes an amazing Christmas commercial? Effective storytelling!

Check out some of the best Christmas ads and what they can teach marketers about how to tell a great story. Happy holiday marketing🎄! https://outbra.in/3FOnsLJ

What role do advertisers play in supporting local and independent journalism?

Join Brian Morrissey, founder of The Rebooting, and Outbrain during CES 2023, for networking and panel discussions on how advertisers can support sustainable journalism. RSVP here: https://outbra.in/3AY13Ji

Interested in advertising on the open web but don't know where to start?

With the Outbrain Academy, you'll discover a range of free learning courses designed to help you achieve your business goals and develop your digital marketing skills. Don't take our word for it, hear from OBA graduate brinley froelich!

Take the course today, now available in 7 languages: https://outbra.in/3AXvvCe

In partnership with Digiday, Stephanie Himoff and Craig Hughes explain how online publishers and advertisers are focusing on UX to retain audiences, while also investing in critical areas, such as cookieless data operations, web vitals and content diversification to grow in the coming year. Read the full piece here: https://outbra.in/3iMSyub

Reminiscing our Bowl Off & Karaoke night in London last month. Thanks to all of our guests for making it such a fun evening, showing off their singing skills, and being such a good sport!
With 2022 coming to an end, we hosted Christmas Dinners for our German publishers and advertisers in Munich and Berlin.

What better way to wrap up an outstanding year than with fantastic food, fine wine, and interesting conversations? Looking forward to a successful 2023 with our partners!

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