Outbrain

12/24/2022

On behalf of the Outbrain community, we wish everyone a happy and safe holiday season and a great New Year!

12/22/2022

Trendlines of 2023

While you're waiting for "The Sustainable Journalism Imperative" event at , listen to this week's The Rebooting Show episode, where Max Kabat, Publisher and Co-Owner of The Big Bend Sentinel, Yaron Galai, and Brian Morrissey discuss how local news businesses can balance the variety of constituencies and "trade-offs" they need to consider in building sustainable business models. Check out the conversation: https://outbra.in/3BSdWVy

Plus: A podcast conversation with The Big Bend Sentinel's Max Kabat

12/21/2022

Last week, our CMO, Paul Knegten, visited our office in Tokyo 🇯🇵. Paul hosted an insightful Q&A session with members of the Japan team, where he highlighted the importance of sharing and learning from each other as the key to growth. Great learnings to take into the new year!

12/21/2022

This month, we were joined by our US publishing and advertising partners at the iHeartRadio Jingle Ball at Madison Square Garden in NYC. We had a blast reconnecting with our partners and listening to this year's top recording artists!

12/19/2022

What is Keystone by Outbrain and how can it boost digital revenues for publishers?

"When [publishers] place an ad on their sites that is highly optimized, there’s no technology that helps optimize everything else. And users aren’t going to stay more engaged with publishers when the user experience doesn’t keep up with those of social feeds."

Our Co-CEO and Founder, Yaron Galai, gave exclusive insights to the Press Gazette on Keystone, our new SaaS designed to tailor a reader’s online experience, while also optimizing towards the publisher’s business goals. Read the full piece here: https://outbra.in/3uYwmA6

Keystone marks a new business direction for Outbrain, away from an ads-based publishing model (although it continues to offer this service).

12/18/2022

Outbrain is wishing everyone Happy Chanukah! May the light of the Chanukah bring lots of happiness to you! 🕎

12/16/2022

Going to CES 2023? So are we!

Connect with our team to learn about the future of driving real outcomes on the open web. Request a meeting here: https://outbra.in/3AY13Ji

12/15/2022

This week, together with partners and friends, we spent a great evening celebrating the end of year while watching the thrilling semi-final match. A big thank you to everyone who attended for an incredible night!

12/15/2022

No matter the weather forecast, Outbrainers from every office are getting into the holiday spirit by spending some time together and celebrating!

12/14/2022

In honor of Outbrain Australia's 10th anniversary our VP, Global Ad Revenue, Ayal Steiner, and our Managing Director, APAC and Growth Markets, Andrew Burke, gave AdNews Australia a peak into the world of recommendation technology, while also offering their takes on key issues shaping the ad tech space next year. Read the full piece: https://outbra.in/3VYWDdo

12/13/2022

What makes an amazing Christmas commercial? Effective storytelling!

Check out some of the best Christmas ads and what they can teach marketers about how to tell a great story. Happy holiday marketing🎄! https://outbra.in/3FOnsLJ

12/12/2022

What role do advertisers play in supporting local and independent journalism?

Join Brian Morrissey, founder of The Rebooting, and Outbrain during CES 2023, for networking and panel discussions on how advertisers can support sustainable journalism. RSVP here: https://outbra.in/3AY13Ji

12/12/2022

Interested in advertising on the open web but don't know where to start?

With the Outbrain Academy, you'll discover a range of free learning courses designed to help you achieve your business goals and develop your digital marketing skills. Don't take our word for it, hear from OBA graduate brinley froelich!

Take the course today, now available in 7 languages: https://outbra.in/3AXvvCe

12/09/2022

Why publishers and advertisers are focusing on user experience to drive ad revenue in 2023

In partnership with Digiday, Stephanie Himoff and Craig Hughes explain how online publishers and advertisers are focusing on UX to retain audiences, while also investing in critical areas, such as cookieless data operations, web vitals and content diversification to grow in the coming year. Read the full piece here: https://outbra.in/3iMSyub

Amid economic uncertainty and changes to the digital landscape, both publishers and advertisers are focusing on user experience to drive growth in 2023.

12/08/2022

Reminiscing our Bowl Off & Karaoke night in London last month. Thanks to all of our guests for making it such a fun evening, showing off their singing skills, and being such a good sport!

12/07/2022

With 2022 coming to an end, we hosted Christmas Dinners for our German publishers and advertisers in Munich and Berlin.

What better way to wrap up an outstanding year than with fantastic food, fine wine, and interesting conversations? Looking forward to a successful 2023 with our partners!

12/06/2022

The Mill's Joshi Herrmann on building profitable local news

As you start planning your schedule for , don't miss our session with The Rebooting's Brian Morrissey and GroupM's Krystal Olivieri on the role advertising plays in supporting sustainable and independent journalism.
✅ Register here: https://outbra.in/3AY13Ji

To kick things off, Brian Morrissey released a new podcast with Joshi Herrmann, founder of The Mill, a newsletter focused on Manchester, England, and our co-CEO Yaron Galai to discuss industry challenges and how an audience-centric model is essential.
🎧 Check out the conversation: https://outbra.in/3F6h0Oz

Listen to this episode from The Rebooting Show on Spotify. Joshi Herrmann is the founder of The Mill, a newsletter focused on Manchester – England, not New Hampshire, for those who call it “soccer” – as well as sister publications in Sheffield and Liverpool. Joshi started The Mill in June 20...

12/06/2022

By adding Outbrain's open web recommendation platform to its existing channel mix, Scarlet was able to attract new clients for its telecom service at a 2.7x better CPA compared to display. Read the full case study to learn more: https://outbra.in/3BfW8TU

12/06/2022

With support from the Waterways Watch Society, a non-profit committed to foster appreciation and promote conservation of Singapore's waterways, our local team spent the day helping clean the Marina Bay and Singapore River. Outbrainers collected 30 kg+ of trash from the waterways. Thank you WWS for educating us on the consequences of litter pollution and water scarcity, and for the work you do in Singapore!

12/05/2022

Last week our team attended Affiliate World Conferences Asia in Bangkok. It was a great opportunity to meet with partners and share some insights on how to get the best performance on the open web. Thanks to everyone that connected with us, and we hope to see you all again next year!

12/03/2022

Recently in Spain, we visited the Barcelona racetrack to talk with some of our main agency partners on how to accelerate their campaigns to get the best results for their clients. Many thanks for the great feedback and the fun time together.

12/02/2022

December is already here, and consumers are still looking for their last minute gifts 🎁 !

According to Statista, more consumers intend to begin their holiday shopping in December this year, from 9% in 2021 to 11% in 2022.

Engage them today with an end-of-year advertising push: https://outbra.in/3TEQyBZ

12/01/2022

Outbrain is excited to attend CES 2023!

Request a meeting with our executive team and learn about the future of driving real outcomes on the open web. Set up a time and read more here: https://outbra.in/3AY13Ji

11/30/2022

Recently, we attended IAB Italia's Forum 2022 "Decoding Change" in Milan. Our Head of Video, Italy, Tomaso Uliana, led a workshop on the importance of storytelling and the future of video advertising. Thanks to everyone who attended and passed by our stand!

11/29/2022

Ads have 8 seconds to capture the attention of the typical reader, according to the American Marketing Association. Do you know which image below would do that best on the open web?

Test your knowledge by reacting with the right emoji and check out our guide for the answer and to learn more best practices.

Download here: https://outbra.in/3SCnEBD

11/28/2022

Create new opportunities for success with seasonal marketing. Start planning today with our recommendations for how to manage your seasonal campaigns. Bookmark the guide today: https://outbra.in/3erxCXM

11/28/2022

DMEXCO: Outbrain the leading recommendation platform for the open web

Thank you DYC Studios for interviewing our VP of Global Ad Revenue, Ayal Steiner, at DMEXCO 2022! Go check out the video ⬇️

Get to know Outbrain and Ayal Steiner, Vice President, Global Ad Revenue.At DMEXCO, I was able to meet Ayal and learn more about Outbrain...is a world-class ...

11/26/2022

Small Businesses, today's your big day!

Consumers are looking for you. Don't lose the opportunity to connect with them on the open web! Launch your campaign today 🚀: https://outbra.in/3TEQyBZ

11/25/2022

How to ensure ad effectiveness and cost efficiency for Black Friday 2022 |

"Frugality among shoppers has increased in light of the cost-of-living crisis. When understanding how to target the rising numbers of frugal shoppers, Outbrain research suggests that information-based adverts may prove key to purchasing intent."

Thank you Creativepool for including James Milne's, Northern Europe Managing Director, thoughts on how brands' ad budgets can go further for less this . Read the full piece: https://outbra.in/3VHUJh1

Last year, consumers spent $8.9billion over the Black Friday weekend while brands advertising budgets surged 168% compared to the rest of November. As consumers and brands gear towards celebrating Black Friday, lesser advertising and product discount...

11/25/2022

With the constant shifts in the digital media industry, publishers have needed to adapt their revenue models at speed. Making it increasingly challenging to optimize user journeys in alignment with multiple business goals. Until now.

Meet Keystone by Outbrain™— the right technology to adjust the user experiences to the desired outcomes. Learn more: https://outbra.in/3xpBtuC

11/24/2022

Wishing all our partners, clients, friends, and Outbrainers a joyous Thanksgiving 🍁!

11/23/2022

Contrary to the name, is going to be anything but small this year, considering 59% of holiday shoppers plan to participate in the event.

Wondering how to leverage this day by advertising effectively on limited budgets and resources? We’ve got the answer in the blog post: https://outbra.in/3GFeEZm

11/22/2022

We’re thrilled to see such positive feedback and results from our new Outbrain Academy course – already up to 100 graduates and counting!

Be among the experts if you’re not already! Free access, on-demand, and only takes 45 minutes to complete: https://outbra.in/3AXvvCe

11/21/2022

Congratulations to our Australian team that recently hit an incredible milestone: 10 years working together! Local Outbrainers spent the day celebrating by climbing the Sydney Harbour Bridge, having wharfside drinks, and dining to a breathtaking view of Port Jackson Bay. Way to go team 🇦🇺!

11/20/2022

Meet Keystone—the user journey and experience platform from Outbrain.

Publishers, we've heard you!

Managing opportunities effectively to diversify revenue with limited site real estate can be challenging. That's where Keystone comes in, offering a solution that empowers digital publishers to better manage site real estate while optimizing conversion and revenue goals. Learn more: https://outbra.in/3xpBtuC

11/18/2022

Engineers - we are looking for you! Be a part of our skilled team of developers guiding the digital discoveries of consumers around the globe. Explore new horizons with us: https://outbra.in/careers

11/17/2022

Best World Cup Marketing Campaigns

The is the second most-watched sporting event, and it's coming up in three days ⚽️! How can marketers try to capture the attention of football fans? Get inspired by our roundup of the best World Cup marketing campaigns in 2022 that achieved just that. Check them out here: http://bit.ly/3EhEmR6

Let's take a look at several brands that have upped their game and created the best World Cup marketing campaigns.

11/16/2022

Last week we had the pleasure of inviting our UK partners to our annual Bowl Off & Karaoke night 🎳. It was great to reconnect with over 200 familiar faces, including the likes of The Telegraph, Daily Mail, MediaCom UK, PHD Media, Publicis Media, OMD UK, and many more. Thanks to all who attended for an amazing evening with outstanding company!

11/16/2022

Monetize & Engage Your Audience, Anywhere

According to data.ai, it’s expected that mobile app downloads will reach 258 billion in 2022.

The digital consumption pattern is evolving, and Outbrain with it. Our recommendation technology now goes beyond traditional publisher sites and can match the design of any interface for a seamless and non-interruptive user experience. Reach new levels of engagement with us: https://outbra.in/3RJUMY9

11/15/2022

Thanks to Digiday's Marketing and Advertising Awards Europe for selecting Outbrain as a finalist in two categories! Our campaign with Marc O'Polo was recognized in the "Best Use of Native Advertising" category, and our new design service led by Faye Liddle-Moore was recognized for "Best In-House Studio". We’re honored to be celebrated alongside so many esteemed companies.