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As the advertising landscape shifts following the US elections, marketers are rethinking their strategies. Katie Secret,...
11/08/2024

As the advertising landscape shifts following the US elections, marketers are rethinking their strategies. Katie Secret, our EVP of Global Marketing, shares her perspective in Ad Age’s roundup, discussing the growing importance of trusted news content in driving effective advertising.

Ad execs weigh in on what the industry can expect under the new Trump administration.

Onyx made a notable mark at The Wires Global Awards 2024 by ExchangeWire, securing its second major win with the Best Mo...
11/08/2024

Onyx made a notable mark at The Wires Global Awards 2024 by ExchangeWire, securing its second major win with the Best Mobile Campaign award. Our Brand Studio's collaboration with Leica Camera was recognized as a model of innovation, with our team proudly attending the ceremony to accept this honor. Discover why this campaign stood out at : https://outbra.in/4fCo32h

The latest AA/WARC Expenditure Report presents a mixed bag for marketers, but our Head of Enterprise NE, Alex Cheeseman,...
11/07/2024

The latest AA/WARC Expenditure Report presents a mixed bag for marketers, but our Head of Enterprise NE, Alex Cheeseman, sees a silver lining, highlighting the remarkable resilience and innovation within the UK advertising landscape. Read the full article on Performance Marketing World to explore the future of UK .

Marketers are torn on the latest AA/WARC report. Some believe the industry has turned a corner while others fear investment is being driven by the wrong motives.

What’s shaping the future of  ?Our EVP of Global Marketing, Katie Secret, will join Adelaide Metrics' Business of Attent...
11/06/2024

What’s shaping the future of ?

Our EVP of Global Marketing, Katie Secret, will join Adelaide Metrics' Business of Attention event alongside industry experts Parvati Vaish from Havas Media Group and Nicolas Grand from GroupM to discuss how advanced metrics are transforming the attention economy. Don’t miss the chance to learn from top leaders in media innovation! https://outbra.in/3YuHmn2

In an era of digital distractions, the power of news content is often overlooked. Our Head of Enterprise NE, Alex Cheese...
11/05/2024

In an era of digital distractions, the power of news content is often overlooked. Our Head of Enterprise NE, Alex Cheeseman, and fellow panelists Daniel Glynn from Heineken, Anthony Crocker from The Telegraph, and Michelle Sarpong from the7stars shared compelling reasons for advertisers to invest in quality journalism during The Drum LIVE! UK. Read the recap of the event here:

Extra! Extra! Read all about it… Advertisers should be investing in valuable news publishing inventory – but outdated brand safety concerns and vanity metrics are holding them back, says leaders from Outbrain, Heineken, The Telegraph and The7stars.

‘Inclusion is good business.’ – Stephanie Himoff, EVP of Global Publishers. The stats are clear: diverse teams drive pro...
11/05/2024

‘Inclusion is good business.’ – Stephanie Himoff, EVP of Global Publishers. The stats are clear: diverse teams drive profitability. It's time for the marketing industry to advocate for . Read more:

In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed

Building on a long-standing relationship, Outbrain is deepening its partnership with Microsoft to bring AI-powered enhan...
11/04/2024

Building on a long-standing relationship, Outbrain is deepening its partnership with Microsoft to bring AI-powered enhancements across the open internet. By leveraging Microsoft Azure, we’re introducing innovative ad solutions designed to maximize reach and impact for clients worldwide. Learn more about this expanded partnership on MarTech Edge.

Outbrain, a leading technology platform driving business results across the open internet, has announced an expansion of its collaboration with Microsoft. This partnership will leverage the technological capabilities of the Microsoft Azure cloud platform to enhance Outbrain's offerings for adverti...

As the digital landscape becomes increasingly complex, brands must focus on creating cohesive customer experiences that ...
11/01/2024

As the digital landscape becomes increasingly complex, brands must focus on creating cohesive customer experiences that resonate. At , our EVP, Global Publishers, Stephanie Himoff, and Axel Springer's Robert Blanck sat down with The Drum to explore how immersive environments enhance strategies. Watch it here:

Discover how immersive, cohesive experiences within premium publisher environments can enhance user interaction - with Stephanie Himoff, EVP, global publishers, Outbrain & Robert Blanck, general...

Last week, we hosted an unforgettable Halloween 🎃👻 celebration at the Light Bar in . Thank you to our clients and collea...
10/31/2024

Last week, we hosted an unforgettable Halloween 🎃👻 celebration at the Light Bar in
. Thank you to our clients and colleagues who joined us for an evening of festive spirit and engaging conversations.
Here’s to many more shared moments.

We need your support! Outbrain has been nominated for the Resourceful Responsibility Award at the 2025 Givsly Impact Awa...
10/30/2024

We need your support! Outbrain has been nominated for the Resourceful Responsibility Award at the 2025 Givsly Impact Awards for our NYC Onyx Pride event, and we need your votes to win! This event celebrated the + community and supported The Ali Forney Center. With your help, we can continue driving positive change. Please cast your vote for us on question #9: https://outbra.in/4dYhC8A

Thrilled to kick off IAB Italia's  ! Day 1 was filled with insights as our Country Manager, Corrado Massaro, shared how ...
10/29/2024

Thrilled to kick off IAB Italia's ! Day 1 was filled with insights as our Country Manager, Corrado Massaro, shared how Outbrain connects top publisher inventories with premium demand, delivering a video experience the open internet has been waiting for. Catch us tomorrow at booth 13 for a coffee and a chat with the team!

10/29/2024

Every touchpoint counts in today's digital landscape. With Moments by Outbrain, we’re redefining vertical video engagement on the open internet, creating a new, captivating experience that connects brands and audiences in meaningful ways. Discover more: https://outbra.in/47OMTcA

In The Drum's recap of  , Stephanie Himoff, our EVP of Global Publishers, discusses the power of vertical video, explain...
10/28/2024

In The Drum's recap of , Stephanie Himoff, our EVP of Global Publishers, discusses the power of vertical video, explaining how it’s transforming discovery on the open internet into an engaging, social-like experience. Read the full summary to see how ad tech is changing brand interactions.

The Drum takes a ‘dodgem dash’ through the insights and innovations in adtech and retail media, overheard at Dmexco 2024.

10/25/2024

While trends come and go, news audiences are the lasting opportunity advertisers need to embrace. In a spirited competition to separate fake news from real views, our Head of Enterprise NE, Alex Cheeseman, teamed up with The Telegraph's Anthony Crocker, the7stars' Michelle Sarpong, and Heineken's Daniel Glynn.

The verdict? Ignoring news audiences means missing out on genuine consumer engagement. Watch their lively debate at The Drum LIVE! UK here: https://outbra.in/3O03UHP

We're proud to be nominated for the Resourceful Responsibility Award at the 2025 Impact Awards by Givsly in recognition ...
10/24/2024

We're proud to be nominated for the Resourceful Responsibility Award at the 2025 Impact Awards by Givsly in recognition of our NYC Onyx celebration! This special event brought together industry leaders to champion the + community and support The Ali Forney Center. Cast your vote and help us continue driving positive change! https://outbra.in/4dYhC8A

Outbrain was named a UiPath AI25 Award winner! We are thrilled to be recognized as one of the 25 most innovative UiPath ...
10/23/2024

Outbrain was named a UiPath AI25 Award winner! We are thrilled to be recognized as one of the 25 most innovative UiPath customers applying and to accelerate bigger and bolder outcomes. Ofir Shamri, our Director of Information Systems, played a key role in our success and accepted the award today at in Las Vegas.

Discover more about our achievement here: https://outbra.in/4fb4dL6

It was a privilege to join The Ali Forney Center themed "I Put a Spell on You" event and support their commitment to hel...
10/23/2024

It was a privilege to join The Ali Forney Center themed "I Put a Spell on You" event and support their commitment to helping homeless LGBTQ+ youth. The event was a powerful reminder of the impact we can make when we come together for a shared cause.

Despite the latest IPA Bellwether report showing a freeze in marketing budgets, Alex Cheeseman, our Head of Enterprise N...
10/22/2024

Despite the latest IPA Bellwether report showing a freeze in marketing budgets, Alex Cheeseman, our Head of Enterprise NE, sees potential in this moment. Brands that pivot to trusted publishers and invest in video content can build consumer trust and navigate economic uncertainty. Read more on Performance Marketing World. https://outbra.in/48iRpAi

With UK adspend flatlining for the first time in 14 quarters, PMW spoke to 15 industry leaders for how emerging channels like video, CTV, retail media and connected packaging can calm pre-budget jitters.

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