
12/24/2022
On behalf of the Outbrain community, we wish everyone a happy and safe holiday season and a great New Year!
Outbrain serves over 190 billion personalized content recommendations every month and reaches over 561 million unique visitors from across the globe.
Outbrain is a leading recommendation platform for the open web — enabling discovery for one-third of the world's online consumers through recommendation feeds on their favorite media and connecting advertisers to audiences to grow their business. Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping p
Outbrain is a leading recommendation platform for the open web — enabling discovery for one-third of the world's online consumers through recommendation feeds on their favorite media and connecting advertisers to audiences to grow their business. Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping p
Operating as usual
On behalf of the Outbrain community, we wish everyone a happy and safe holiday season and a great New Year!
While you're waiting for "The Sustainable Journalism Imperative" event at , listen to this week's The Rebooting Show episode, where Max Kabat, Publisher and Co-Owner of The Big Bend Sentinel, Yaron Galai, and Brian Morrissey discuss how local news businesses can balance the variety of constituencies and "trade-offs" they need to consider in building sustainable business models. Check out the conversation: https://outbra.in/3BSdWVy
Plus: A podcast conversation with The Big Bend Sentinel's Max Kabat
Last week, our CMO, Paul Knegten, visited our office in Tokyo 🇯🇵. Paul hosted an insightful Q&A session with members of the Japan team, where he highlighted the importance of sharing and learning from each other as the key to growth. Great learnings to take into the new year!
This month, we were joined by our US publishing and advertising partners at the iHeartRadio Jingle Ball at Madison Square Garden in NYC. We had a blast reconnecting with our partners and listening to this year's top recording artists!
"When [publishers] place an ad on their sites that is highly optimized, there’s no technology that helps optimize everything else. And users aren’t going to stay more engaged with publishers when the user experience doesn’t keep up with those of social feeds."
Our Co-CEO and Founder, Yaron Galai, gave exclusive insights to the Press Gazette on Keystone, our new SaaS designed to tailor a reader’s online experience, while also optimizing towards the publisher’s business goals. Read the full piece here: https://outbra.in/3uYwmA6
Keystone marks a new business direction for Outbrain, away from an ads-based publishing model (although it continues to offer this service).
Outbrain is wishing everyone Happy Chanukah! May the light of the Chanukah bring lots of happiness to you! 🕎
Going to CES 2023? So are we!
Connect with our team to learn about the future of driving real outcomes on the open web. Request a meeting here: https://outbra.in/3AY13Ji
This week, together with partners and friends, we spent a great evening celebrating the end of year while watching the thrilling semi-final match. A big thank you to everyone who attended for an incredible night!
No matter the weather forecast, Outbrainers from every office are getting into the holiday spirit by spending some time together and celebrating!
In honor of Outbrain Australia's 10th anniversary our VP, Global Ad Revenue, Ayal Steiner, and our Managing Director, APAC and Growth Markets, Andrew Burke, gave AdNews Australia a peak into the world of recommendation technology, while also offering their takes on key issues shaping the ad tech space next year. Read the full piece: https://outbra.in/3VYWDdo
What makes an amazing Christmas commercial? Effective storytelling!
Check out some of the best Christmas ads and what they can teach marketers about how to tell a great story. Happy holiday marketing🎄! https://outbra.in/3FOnsLJ
What role do advertisers play in supporting local and independent journalism?
Join Brian Morrissey, founder of The Rebooting, and Outbrain during CES 2023, for networking and panel discussions on how advertisers can support sustainable journalism. RSVP here: https://outbra.in/3AY13Ji
Interested in advertising on the open web but don't know where to start?
With the Outbrain Academy, you'll discover a range of free learning courses designed to help you achieve your business goals and develop your digital marketing skills. Don't take our word for it, hear from OBA graduate brinley froelich!
Take the course today, now available in 7 languages: https://outbra.in/3AXvvCe
In partnership with Digiday, Stephanie Himoff and Craig Hughes explain how online publishers and advertisers are focusing on UX to retain audiences, while also investing in critical areas, such as cookieless data operations, web vitals and content diversification to grow in the coming year. Read the full piece here: https://outbra.in/3iMSyub
Amid economic uncertainty and changes to the digital landscape, both publishers and advertisers are focusing on user experience to drive growth in 2023.
Reminiscing our Bowl Off & Karaoke night in London last month. Thanks to all of our guests for making it such a fun evening, showing off their singing skills, and being such a good sport!
With 2022 coming to an end, we hosted Christmas Dinners for our German publishers and advertisers in Munich and Berlin.
What better way to wrap up an outstanding year than with fantastic food, fine wine, and interesting conversations? Looking forward to a successful 2023 with our partners!
As you start planning your schedule for , don't miss our session with The Rebooting's Brian Morrissey and GroupM's Krystal Olivieri on the role advertising plays in supporting sustainable and independent journalism.
✅ Register here: https://outbra.in/3AY13Ji
To kick things off, Brian Morrissey released a new podcast with Joshi Herrmann, founder of The Mill, a newsletter focused on Manchester, England, and our co-CEO Yaron Galai to discuss industry challenges and how an audience-centric model is essential.
🎧 Check out the conversation: https://outbra.in/3F6h0Oz
Listen to this episode from The Rebooting Show on Spotify. Joshi Herrmann is the founder of The Mill, a newsletter focused on Manchester – England, not New Hampshire, for those who call it “soccer” – as well as sister publications in Sheffield and Liverpool. Joshi started The Mill in June 20...
By adding Outbrain's open web recommendation platform to its existing channel mix, Scarlet was able to attract new clients for its telecom service at a 2.7x better CPA compared to display. Read the full case study to learn more: https://outbra.in/3BfW8TU
With support from the Waterways Watch Society, a non-profit committed to foster appreciation and promote conservation of Singapore's waterways, our local team spent the day helping clean the Marina Bay and Singapore River. Outbrainers collected 30 kg+ of trash from the waterways. Thank you WWS for educating us on the consequences of litter pollution and water scarcity, and for the work you do in Singapore!
Last week our team attended Affiliate World Conferences Asia in Bangkok. It was a great opportunity to meet with partners and share some insights on how to get the best performance on the open web. Thanks to everyone that connected with us, and we hope to see you all again next year!
Recently in Spain, we visited the Barcelona racetrack to talk with some of our main agency partners on how to accelerate their campaigns to get the best results for their clients. Many thanks for the great feedback and the fun time together.
December is already here, and consumers are still looking for their last minute gifts 🎁 !
According to Statista, more consumers intend to begin their holiday shopping in December this year, from 9% in 2021 to 11% in 2022.
Engage them today with an end-of-year advertising push: https://outbra.in/3TEQyBZ
Outbrain is excited to attend CES 2023!
Request a meeting with our executive team and learn about the future of driving real outcomes on the open web. Set up a time and read more here: https://outbra.in/3AY13Ji
Recently, we attended IAB Italia's Forum 2022 "Decoding Change" in Milan. Our Head of Video, Italy, Tomaso Uliana, led a workshop on the importance of storytelling and the future of video advertising. Thanks to everyone who attended and passed by our stand!
Ads have 8 seconds to capture the attention of the typical reader, according to the American Marketing Association. Do you know which image below would do that best on the open web?
Test your knowledge by reacting with the right emoji and check out our guide for the answer and to learn more best practices.
Download here: https://outbra.in/3SCnEBD
Create new opportunities for success with seasonal marketing. Start planning today with our recommendations for how to manage your seasonal campaigns. Bookmark the guide today: https://outbra.in/3erxCXM
Thank you DYC Studios for interviewing our VP of Global Ad Revenue, Ayal Steiner, at DMEXCO 2022! Go check out the video ⬇️
Get to know Outbrain and Ayal Steiner, Vice President, Global Ad Revenue.At DMEXCO, I was able to meet Ayal and learn more about Outbrain...is a world-class ...
Small Businesses, today's your big day!
Consumers are looking for you. Don't lose the opportunity to connect with them on the open web! Launch your campaign today 🚀: https://outbra.in/3TEQyBZ
"Frugality among shoppers has increased in light of the cost-of-living crisis. When understanding how to target the rising numbers of frugal shoppers, Outbrain research suggests that information-based adverts may prove key to purchasing intent."
Thank you Creativepool for including James Milne's, Northern Europe Managing Director, thoughts on how brands' ad budgets can go further for less this . Read the full piece: https://outbra.in/3VHUJh1
Last year, consumers spent $8.9billion over the Black Friday weekend while brands advertising budgets surged 168% compared to the rest of November. As consumers and brands gear towards celebrating Black Friday, lesser advertising and product discount...
With the constant shifts in the digital media industry, publishers have needed to adapt their revenue models at speed. Making it increasingly challenging to optimize user journeys in alignment with multiple business goals. Until now.
Meet Keystone by Outbrain™— the right technology to adjust the user experiences to the desired outcomes. Learn more: https://outbra.in/3xpBtuC
Wishing all our partners, clients, friends, and Outbrainers a joyous Thanksgiving 🍁!
Contrary to the name, is going to be anything but small this year, considering 59% of holiday shoppers plan to participate in the event.
Wondering how to leverage this day by advertising effectively on limited budgets and resources? We’ve got the answer in the blog post: https://outbra.in/3GFeEZm
We’re thrilled to see such positive feedback and results from our new Outbrain Academy course – already up to 100 graduates and counting!
Be among the experts if you’re not already! Free access, on-demand, and only takes 45 minutes to complete: https://outbra.in/3AXvvCe
Congratulations to our Australian team that recently hit an incredible milestone: 10 years working together! Local Outbrainers spent the day celebrating by climbing the Sydney Harbour Bridge, having wharfside drinks, and dining to a breathtaking view of Port Jackson Bay. Way to go team 🇦🇺!
Publishers, we've heard you!
Managing opportunities effectively to diversify revenue with limited site real estate can be challenging. That's where Keystone comes in, offering a solution that empowers digital publishers to better manage site real estate while optimizing conversion and revenue goals. Learn more: https://outbra.in/3xpBtuC
Engineers - we are looking for you! Be a part of our skilled team of developers guiding the digital discoveries of consumers around the globe. Explore new horizons with us: https://outbra.in/careers
The is the second most-watched sporting event, and it's coming up in three days ⚽️! How can marketers try to capture the attention of football fans? Get inspired by our roundup of the best World Cup marketing campaigns in 2022 that achieved just that. Check them out here: http://bit.ly/3EhEmR6
Let's take a look at several brands that have upped their game and created the best World Cup marketing campaigns.
Last week we had the pleasure of inviting our UK partners to our annual Bowl Off & Karaoke night 🎳. It was great to reconnect with over 200 familiar faces, including the likes of The Telegraph, Daily Mail, MediaCom UK, PHD Media, Publicis Media, OMD UK, and many more. Thanks to all who attended for an amazing evening with outstanding company!
According to data.ai, it’s expected that mobile app downloads will reach 258 billion in 2022.
The digital consumption pattern is evolving, and Outbrain with it. Our recommendation technology now goes beyond traditional publisher sites and can match the design of any interface for a seamless and non-interruptive user experience. Reach new levels of engagement with us: https://outbra.in/3RJUMY9
Thanks to Digiday's Marketing and Advertising Awards Europe for selecting Outbrain as a finalist in two categories! Our campaign with Marc O'Polo was recognized in the "Best Use of Native Advertising" category, and our new design service led by Faye Liddle-Moore was recognized for "Best In-House Studio". We’re honored to be celebrated alongside so many esteemed companies.
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Smartlogic introduces a world where no two feeds are the same. Optimizing formats and designs results based on your goals, our AI and machine learning-based technology powers intelligent recommendation placements across a wide range of environments. Learn more about Smartlogic 🤖: https://outbra.in/3wr0hCS #AI #MachineLearning #AdTech #WeRecommend #UserExperience #Publishing #FutureofMedia
Looking back fondly at our cruise on the Seine river last month 🧡🛳... Thanks to all of our guests - long-time and more recent partners - for being there with us and making this such a memorable moment. #OBParis #Outbrain #Péniche #TourEiffel
"Outbrain‘s attention-grabbing formats and exclusive relationships with premium publishers allowed us to appear in a high-value environment and successfully showcase our product.” - Jehane el Hachimi el Idrissi, Digital Marketing Specialist, Bosch Kleingeräte. Learn more about how Bosch and segmenta communications successfully promoted the Cookit beyond TV: https://outbra.in/3D4Uc1Y #SuccessStory #LikeABosch #ContextualAdvertising #DigitalMarketing #BrandSafety
🚀Keystone by Outbrain™ - now available for publishers to maximize revenue and unlock user potential. Find out more about our new all-in-one platform: https://outbra.in/3xpBtuC #WeRecommend #FutureofMedia #Publishing #AdTech #UserOptimization #EngageWithOutbrain
Welcome to recommendation without limits ✈️ Our technology has expanded to power recommendations for connected audiences on the devices they spend the most time on, matching the design of any interface for a seamless and non-interruptive user experience. Learn more here: https://outbra.in/3RJUMY9 #WeRecommend #UserOptimization #Innovation #Monetization
Together with dmg media, we plan on reaching new levels of engagement amongst their audience and driving greater value through an improved reader experience. Find out more about our partnership on Mediaweek: https://outbra.in/3yfwyx3 #FutureofMedia #WeRecommend #UserOptimization #Partnership #Publishing #DigitalAdvertising
Zemanta, Outbrain's DSP, has been shortlisted for the 2022 Global Performance Marketing Awards in the "Most Effective Use of Programmatic Ad Buying." Read more about how we drove 46% increased engagement for Macif, a French insurance company, here: https://outbra.in/3SrRwkq. #Marketing #DSP #AdTech #Programmatic #ProgrammaticAdvertising #GPMA22
Our new partnership with dmg media aims to drive relevant reader experiences and better publisher outcomes through the use of our recommendation technology. Learn more about it here: https://outbra.in/3SCqqGK #Engagement #DigitalAdvertising #FutureofMedia #Publishing #WeRecommend
Never been to Slovenia 🇸🇮? Take a glimpse into the life of our Ljubljana office and meet the Outbrainers you could be working with! Explore new career horizons with us: https://outbra.in/3Omw4dQ #JoinOutbrain #LifeAtOutbrain #Ljubljana
Back by popular demand! The release of our new Outbrain Academy course, Unlocking Performance with Native, is just a few days away. Here’s a quick look at the work behind the scenes! #nativeadvertising #outbrainacademy #certificationcourse
#Affiliates, are you ready to start scaling #nativeads with Outbrain? We'd like to share with you some recommendations that Haran Rosenzweig provided at Affiliate World Conferences in Barcelona earlier this summer. Check our Affiliate Hub for more: https://www.outbrain.com/affiliate-marketing-strategy/
We had such a memorable moment with our clients at Outbrain Summit 2022 in Tokyo, Japan! It was a unique opportunity to meet in person again, and share ideas and inspirations for what's coming. Check out the best moments: #WeRecommend #nativeadvertising
Did you know that 92% of car buyers research online before buying and visit an average of 4.2 websites in the process? 🚙 Download our guide to learn more global insights that will speed up your digital campaign results here: https://outbra.in/3zYLnoI #AutoInsights #NativeAdvertising #WeRecommend
במסגרת פרויקט We Recommend בשיתוף וואלה! אנו מביאים לכם את ההמלצות של אנשי ונשות השיווק והדיגיטל המובילים/ות בישראל, והפעם טל שי - מנהל מחלקת הדיגיטל של בזק. צפו>> #werecommend #walla! #nativeadvertising #bezeq Bezeq בזק Tal Shay-Shuashi
Interested in learning more about how our recommendations are revolutionizing new environments and media experiences?https://outbra.in/3vvYoUt #NativeAdvertising #WeRecommend #AdTech
השבוע ב- We Recommend בשיתוף וואלה! - גיל שגיב, סמנכ״ל שיווק ודיגיטל בקבוצת AIG. במסגרת הפרוייקט אנו מביאים לכם את ההמלצות של אנשי ונשות השיווק והדיגיטל המובילים/ות בישראל. בהמשך יעלו מנהלי/ות שיווק נוספים, אז יש למה לחכות 💫 צפייה מהנה >> #contentmarketing #werecommend #walla! #nativeadvertising #digitalamarketing AIG Gilli Sagiv
The Outbrain Summer Party in Berlin was a great way to meet some of our clients and celebrate the summer together. We gathered marketers and publishers from Berlin, as well as some of our employees who traveled in to join us. While serving tasty drinks and BBQ, our guests were able to listen to engaging talks and get exciting insights into our clients' success stories. #SummerIsOrange #LifeAtOutbrain
We had such an incredible time at Cannes Lions International Festival of Creativity this year. It was great to meet so many partners and clients at Club Outbrain. Check out some special moments from last week! #CannesLions #WeRecommend #Creativity
You couldn't celebrate the best in video advertising without including vi 🎉. Yes - our team has been shortlisted in three categories in the European Video Awards by VideoWeek. vi's co-founders Kai Henniges and Jörg Boksberger are shortlisted for Leadership in Video Award, while our head of video Alexandra Klara Jura is shortlisted for Rising Star [Under 35]. vi is also up for the best Video Ad Tech Solution award for our work on Core Web Vitals. What an accomplishment! Vote for vi here: https://outbra.in/3bswZeY #nativeadvertising #videoadvertising
That's not all! We found 5 app-ealing tips and insights you can take to the bank when testing out our latest ad format. Plus, see why #NativeAdvertising can be the perfect way to take advantage of these hacks https://outbra.in/3g5uRam
Do you often ask yourself, "How am I supposed to reach the right audience and drive installs amid all this digital noise?” Look no further than our App Install Smartads, to help drive ROAS and long-term growth. https://outbra.in/2X0vRF2
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