Comments
On behalf of the Outbrain community, we wish everyone a happy and safe holiday season and a great New Year!
While you're waiting for "The Sustainable Journalism Imperative" event at , listen to this week's The Rebooting Show episode, where Max Kabat, Publisher and Co-Owner of The Big Bend Sentinel, Yaron Galai, and Brian Morrissey discuss how local news businesses can balance the variety of constituencies and "trade-offs" they need to consider in building sustainable business models. Check out the conversation:
https://outbra.in/3BSdWVy
Last week, our CMO, Paul Knegten, visited our office in Tokyo 🇯🇵. Paul hosted an insightful Q&A session with members of the Japan team, where he highlighted the importance of sharing and learning from each other as the key to growth. Great learnings to take into the new year!
This month, we were joined by our US publishing and advertising partners at the iHeartRadio Jingle Ball at Madison Square Garden in NYC. We had a blast reconnecting with our partners and listening to this year's top recording artists!
"When [publishers] place an ad on their sites that is highly optimized, there’s no technology that helps optimize everything else. And users aren’t going to stay more engaged with publishers when the user experience doesn’t keep up with those of social feeds."
Our Co-CEO and Founder, Yaron Galai, gave exclusive insights to the Press Gazette on Keystone, our new SaaS designed to tailor a reader’s online experience, while also optimizing towards the publisher’s business goals. Read the full piece here:
https://outbra.in/3uYwmA6
Outbrain is wishing everyone Happy Chanukah! May the light of the Chanukah bring lots of happiness to you! 🕎
Going to CES 2023? So are we!
Connect with our team to learn about the future of driving real outcomes on the open web. Request a meeting here:
https://outbra.in/3AY13Ji
This week, together with partners and friends, we spent a great evening celebrating the end of year while watching the thrilling semi-final match. A big thank you to everyone who attended for an incredible night!
No matter the weather forecast, Outbrainers from every office are getting into the holiday spirit by spending some time together and celebrating!
In honor of Outbrain Australia's 10th anniversary our VP, Global Ad Revenue, Ayal Steiner, and our Managing Director, APAC and Growth Markets, Andrew Burke, gave AdNews Australia a peak into the world of recommendation technology, while also offering their takes on key issues shaping the ad tech space next year. Read the full piece:
https://outbra.in/3VYWDdo
What makes an amazing Christmas commercial? Effective storytelling!
Check out some of the best Christmas ads and what they can teach marketers about how to tell a great story. Happy holiday marketing🎄!
https://outbra.in/3FOnsLJ
What role do advertisers play in supporting local and independent journalism?
Join Brian Morrissey, founder of The Rebooting, and Outbrain during CES 2023, for networking and panel discussions on how advertisers can support sustainable journalism. RSVP here:
https://outbra.in/3AY13Ji
Interested in advertising on the open web but don't know where to start?
With the Outbrain Academy, you'll discover a range of free learning courses designed to help you achieve your business goals and develop your digital marketing skills. Don't take our word for it, hear from OBA graduate brinley froelich!
Take the course today, now available in 7 languages:
https://outbra.in/3AXvvCe
In partnership with Digiday, Stephanie Himoff and Craig Hughes explain how online publishers and advertisers are focusing on UX to retain audiences, while also investing in critical areas, such as cookieless data operations, web vitals and content diversification to grow in the coming year. Read the full piece here:
https://outbra.in/3iMSyub
Reminiscing our Bowl Off & Karaoke night in London last month. Thanks to all of our guests for making it such a fun evening, showing off their singing skills, and being such a good sport!
With 2022 coming to an end, we hosted Christmas Dinners for our German publishers and advertisers in Munich and Berlin.
What better way to wrap up an outstanding year than with fantastic food, fine wine, and interesting conversations? Looking forward to a successful 2023 with our partners!