Outbrain is a technology platform that drives results by engaging people on the open internet.
Reach out to us in other locations:
www.outbrain.com/contact
www.medium.com/
LUMA’s Hamptons Media & Tech Summer Soirée served as the perfect backdrop to delve into the nuances of . The Outbrain team had the privilege to interact with industry leaders, sharing our vision for driving greater brand impact and maximizing consumer attention on the open web through our new branding platform, Onyx.
As Doritos by Strauss-Group קבוצת שטראוס sought to engage snackers in a playful and memorable way, they found the perfect partner in Outbrain Brand Studio. Explore how they strategically deployed dynamic creatives and video content to captivate audiences. Watch to learn more about Doritos' new blue chip, Dippas, and its resounding impact on consumer engagement! https://outbra.in/3Qk54jx
In today's fast-paced digital world, viewability metrics alone may not tell the whole story. Onyx by Outbrain™, our new open web branding platform, is here to fill in the gaps, maximizing consumer attention and driving greater brand impact. Learn more here: https://outbra.in/3Ntn0Xh
"Onyx aims to fill the gap by going beyond traditional ad views, providing a solution that not only brings greater outcomes, but also optimizes user attention through strategic ad placements"
Our EVP, Brand Solutions, Ayal Steiner shared with Mediaweek the ins and outs of our new open web branding platform. Read more here:
Mediaweek spoke with Outbrain’s executive vice president brand solutions, Ayal Steiner, to find out all the ins and outs of Onyx.
B2C tech consumers face unique pain points that can make or break their experience with a brand. Explore how the , with its extensive reach, advanced targeting capabilities, and trusted environment, emerges as a powerful solution to address the challenges that consumers encounter along their journey. https://outbra.in/44woBRF
ExchangeWire's latest VoxPop features our Head of Enterprise UK, Alex Cheeseman, as he uncovers the limitations of traditional viewability metrics and delves into the significance of attention as a crucial determinant of advertising success. Watch the full video here: https://outbra.in/3Dok2gF
Peugeot, a longstanding partner of Outbrain, sought an outcome-based programmatic solution to enhance lead acquisition beyond traditional paid social channels. In collaboration with agency Publicis Media France, Peugeot leveraged Outbrain's demand-side platform, Zemanta, to optimize performance. Discover their results: https://outbra.in/3Q7vSDw
Explore the practical implications of in ad campaigns with industry experts Joe Addona, Giulia Bernasconi, and Kamila Łuksza-Szpyt. Join our upcoming webinar with Voluum to discover how AI can enhance your digital advertising efforts. Register here:
Is AI a threat or an opportunity? Well, what's important now are the practical implications for digital advertising. Experts from Voluum & Outbrain will be happy to show you how to implement it asap & use for your advantage.12:43
Capturing and retaining audience requires a strategic approach that goes beyond the ordinary. That's where Outbrain Brand Studio comes in. Combining the power of data-driven insights, creative excellence, and a profound understanding of consumer behavior, we create captivating experiences that break through the noise and make a lasting impact. https://outbra.in/3XCErIc
Last week, at our engineering summer schools in Ljubljana, students delved into the multifaceted disciplines of and development. The atmosphere buzzed with intellectual curiosity and collaboration as they tackled complex challenges, expanded their skill sets, and engaged in fun activities. Congratulations to all our 2023 students for their remarkable achievements and outstanding work!
The Affiliate World Conferences in Barcelona brought together a panel with experts in performance marketing, including our Head of Global Sales, Performance Advertisers, Joe Addona, alongside MaxWeb's Anna (Anca) Gita, Voluum's Kamila Łuksza-Szpyt, and m3tric's Andi Neunhäuserer and Dynh Nguyen. Their discussions offered unique insights into the dynamic role of digital and the open internet for 2023.
Join us at booth D15 in for a journey through the world of . Our team is ready to share insights, answer your questions, and talk impact on the open web!
With mobile usage skyrocketing, attention has become the most sought-after currency in the digital landscape. Join our MD APAC, Amrita de la Peña, at in Sydney next week for a masterclass that unveils the strategies to capture and hold your audience's attention in the ever-evolving mobile era. https://outbra.in/44jFeAh
In an era marked by the impending demise of cookies, understanding the challenges in the consumer journey is more important than ever. Discover how to deliver personalized and relevant engagements in this new landscape. https://outbra.in/44woBRF
Elvie, a bold female technology brand, challenged Outbrain Brand Studio to create an engaging experience that resonates with the brand’s open-web audience. Explore how the data-led creative strategy resulted in a campaign with high attention and rich engagement results. https://outbra.in/3JoJDd5
In an age defined by rapid technological advancements, the relevance of trust in B2C tech purchases is paramount. Discover how the serves as a trusted environment that amplifies your brand's impact. https://outbra.in/44woBRF
Discover how Onyx by Outbrain™ brings rich, quality demand to publishers across the open web. From better UX to incremental monetization, Onyx delivers a comprehensive platform to drive sustainable growth in the digital space. Learn more here:
Introducing Onyx, the new branding platform that will help publishers tap into the full potential of open-web advertising budgets and enhance monetization potential.
Check out some of our favorite moments at the Adweek Kickoff Soiree during , where industry experts converged to explore the future of our industry. From customer-centric strategies to the power of creativity, we embarked on a journey of innovation, forging new paths to capture attention and make a lasting impact.
During a single-day immersive workshop Elvie, a bold female technology brand, joined forces with our Brand Studio team to develop a custom creative experience leveraging Outbrain’s prediction technology to drive business outcomes through engagement.
The results? An interactive brand experience that engaged Elvie's target audience by design. Discover more: https://outbra.in/3XCErIc
Affiliate World Barcelona 2023 beckons! The team is looking forward to connecting with everyone at our booth and sharing their knowledge and insights. Schedule a meeting and learn how to drive real impact on the open web: https://outbra.in/45GWcK8
2023 is poised to be a year of exciting opportunities for the travel industry. Discover the trends that will shape the landscape and set your brand on the path to success. https://outbra.in/45k8gRk
As we commemorate , we celebrate the resilience and determination of the LGBTQIA+ community. Bruno Duhen, reminds us of the importance of creating a culture where everyone feels valued and included. Let's unite, uplift, and continue the journey towards a more equitable society.
Thanks to our friends from SAPO for setting up an amazing event last week in Lisbon, where we celebrated our partnership with an audience of brands, agencies, and publishers. We are proud of this significant achievement and look forward to supporting and empowering the media industry together, fostering progress, innovation, and a sustainable future.
While is not a novel concept, it emerged as the hottest topic during . Our EVP Global Publishers, Stephanie Himoff, joined a panel featuring POLITICO's Cally Baute, Havas Media's Stefano Spadini, and Axel Springer's Robert Blanck to exchange perspectives on the role of AI in the media industry. Discover their nuanced discussions here: https://outbrain-3.wistia.com/medias/zuwiex9y68
In an industry worth a staggering $627 billion, it's time we confronted the elephant in the room: the underestimated value of attention. Join us at MAD//Fest London as our Head of Enterprise UK, Alex Cheeseman, shares insights into the undervalued currency that can transform brands advertising strategies. https://www.madfestlondon.com/
At , the convergence of creativity, attention, and AI sparked illuminating discussions about the future of advertising. Discover the valuable insights we gained during our time there, as we explore the pivotal role of attention and engagement in breaking through the advertising noise.
Check out our Cannes Lions 2023 recap and find out why attention, impact, and AI are the next revolution in the advertising industry.
In our workplace, 'Strength in Solidarity' means embracing our differences and uniting against discrimination. We strive to create an environment where every employee feels safe, respected, and valued for who they are. Hear from Jonathan Sommerer, as he shares his perspective on NYC's 2023 Pride theme:
Discover the power of attention in the digital era through an insightful panel discussion presented by ExchangeWire's ATS London. EssenceMediacom's Stefanie Hartstern, Haleon's Phil Jackson, Adelaide's Marc Guldimann, and our Head of Enterprise UK, Alex Cheeseman, share their expertise on understanding and leveraging attention in advertising. Watch the panel here:
In the ever-evolving landscape of advertising, capturing and maintaining consumer attention is a critical challenge, and one more urgent than ever before. Am...
Attention-focused advertising just got a major upgrade. Say hello to Onyx, a completely new branding platform designed to drive stronger brand impact from display and video ads by optimizing for user attention. Find out how Onyx puts customer at the center to let your brand be the center of attention.
Meet Onyx by Outbrain, the new branding platform designed to drive stronger brand impact from display and video ads by optimizing for user attention.
Your brand deserves more than a fleeting moment of attention. Meet Onyx by Outbrain™ — a new branding platform designed to deliver value beyond traditional ‘ad views’. Harnessing the power of AI-driven prediction technology, Onyx places ads in high-attention environments to reach audiences when they're most likely to engage. Prepare to drive real impact on the open web with Onyx. https://outbra.in/3Ntn0Xh
At the heart of Adweek's Kickoff Soiree, we had the pleasure to stand alongside industry experts at The Female Quotient’s Equality Lounge, amplifying the dialogue on sustaining consumer attention. Discover the event's key takeaways and memorable moments in Adweek's immersive recap video here: https://outbra.in/3Pql1o2
'Being able to connect in person is just really electrifying.'
The AI revolution is sweeping across industries, and digital advertising is no exception. At , a panel of industry experts, including Axel Springer's Robert Blanck, POLITICO's Cally Baute, Havas Media's Stefano Spadini and our EVP, Global Publishers, Stephanie Himoff, converged at Axel Springer's freedomhaus to explore the complexities and opportunities presented by AI in advertising.
At Adweek's Kickoff Soiree, our co-CEO, David Kostman, shared insights on the power of AI and engagement. With a legacy of over 15 years, Outbrain has honed its expertise in utilizing AI to predict user engagement, positioning us as a trusted partner in delivering impactful brand experiences. Discover our new branding platform, Onyx, here: https://outbra.in/3Ntn0Xh
At Outbrain's Terrace Lounge, housed within Axel Springer's freedomhaus, we're gathering to explore how maximizing user attention can empower advertisers to unlock the true value of their media spend. Stop by to join the conversation and learn more about our new open web branding platform, Onyx. Request a meeting here: https://outbra.in/3BqOTZ1
Adweek's Kickoff Soiree at placed a spotlight on the vital link between capturing consumer attention and fostering engagement. Our Head of Brand Studio, Faye Liddle-Moore, joined industry experts Ann Marinovich, Julie Bramham, and Jill Lyons to explore this intricate relationship. The discussion also highlighted the open web as an unparalleled platform where consumers willingly invest their time, presenting brands with a unique opportunity to captivate their attention and forge lasting connections.
Welcome to Outbrain's Terrace Lounge at MediaLink Beach, where we're connecting with partners across the entire advertising ecosystem to explore how we can, together, drive real impact on the open web. If you'd like to stop by or learn more about our new offering, Onyx, request a meeting here: https://outbra.in/3BqOTZ1
On Wednesday, we unveiled Onyx, a new open web branding platform designed to drive stronger brand impact on the open web. David Kostman, our co-CEO, emphasized the significance of this launch via AdExchanger. Thanks to Anthony Vargas for covering our latest innovation. Read more here: https://outbra.in/43ZWyKc
This week our EVP Brand Solutions, Ayal Steiner, unveiled our new branding platform, Onyx, to our media partners, publishers, brands, and agencies during a day filled with meaningful encounters and events. Relive the launch day with us in Milan!
In a conversation with Digiday, our co-CEO David Kostman revealed that with the launch of our attention-based offering, Onyx, we aim to demonstrate our capability to drive awareness while reshaping our monetization model. Why now?
"It’s about us going from primarily about performance and driving conversions to consideration and awareness budgets that drive attention, and for us, it’s a natural extension."
Thanks for covering Ronan Shields.
One of the stalwarts of the content recommendation space wants to position itself as a full-funnel offering with the launch of Onyx by Outbrain.
What does attention truly mean in the realm of advertising, and why does it hold such importance? 's 'Captivate or Perish' panel, featuring industry experts, EssenceMediacom's Stefanie Hartstern, Haleon's Phil Jackson, Adelaide's Marc Guldimann, and our Head of Enterprise UK, Alex Cheeseman, offered a compelling exploration into the untapped potential of attention metrics.
Photo credits: Bronac McNeill Photography & Film
111 W 19th Street
New York, NY
10011
Be the first to know and let us send you an email when Outbrain posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Outbrain:
Smartlogic introduces a world where no two feeds are the same. Optimizing formats and designs results based on your goals, our AI and machine learning-based technology powers intelligent recommendation placements across a wide range of environments. Learn more about Smartlogic 🤖: https://outbra.in/3wr0hCS #AI #MachineLearning #AdTech #WeRecommend #UserExperience #Publishing #FutureofMedia
Looking back fondly at our cruise on the Seine river last month 🧡🛳... Thanks to all of our guests - long-time and more recent partners - for being there with us and making this such a memorable moment. #OBParis #Outbrain #Péniche #TourEiffel
"Outbrain‘s attention-grabbing formats and exclusive relationships with premium publishers allowed us to appear in a high-value environment and successfully showcase our product.” - Jehane el Hachimi el Idrissi, Digital Marketing Specialist, Bosch Kleingeräte. Learn more about how Bosch and segmenta communications successfully promoted the Cookit beyond TV: https://outbra.in/3D4Uc1Y #SuccessStory #LikeABosch #ContextualAdvertising #DigitalMarketing #BrandSafety
Welcome to recommendation without limits ✈️ Our technology has expanded to power recommendations for connected audiences on the devices they spend the most time on, matching the design of any interface for a seamless and non-interruptive user experience. Learn more here: https://outbra.in/3RJUMY9 #WeRecommend #UserOptimization #Innovation #Monetization
Together with dmg media, we plan on reaching new levels of engagement amongst their audience and driving greater value through an improved reader experience. Find out more about our partnership on Mediaweek: https://outbra.in/3yfwyx3 #FutureofMedia #WeRecommend #UserOptimization #Partnership #Publishing #DigitalAdvertising
Zemanta, Outbrain's DSP, has been shortlisted for the 2022 Global Performance Marketing Awards in the "Most Effective Use of Programmatic Ad Buying." Read more about how we drove 46% increased engagement for Macif, a French insurance company, here: https://outbra.in/3SrRwkq. #Marketing #DSP #AdTech #Programmatic #ProgrammaticAdvertising #GPMA22
Our new partnership with dmg media aims to drive relevant reader experiences and better publisher outcomes through the use of our recommendation technology. Learn more about it here: https://outbra.in/3SCqqGK #Engagement #DigitalAdvertising #FutureofMedia #Publishing #WeRecommend
Never been to Slovenia 🇸🇮? Take a glimpse into the life of our Ljubljana office and meet the Outbrainers you could be working with! Explore new career horizons with us: https://outbra.in/3Omw4dQ #JoinOutbrain #LifeAtOutbrain #Ljubljana
Back by popular demand! The release of our new Outbrain Academy course, Unlocking Performance with Native, is just a few days away. Here’s a quick look at the work behind the scenes! #nativeadvertising #outbrainacademy #certificationcourse
#Affiliates, are you ready to start scaling #nativeads with Outbrain? We'd like to share with you some recommendations that Haran Rosenzweig provided at Affiliate World Conferences in Barcelona earlier this summer. Check our Affiliate Hub for more: https://www.outbrain.com/affiliate-marketing-strategy/
We had such a memorable moment with our clients at Outbrain Summit 2022 in Tokyo, Japan! It was a unique opportunity to meet in person again, and share ideas and inspirations for what's coming. Check out the best moments: #WeRecommend #nativeadvertising
Did you know that 92% of car buyers research online before buying and visit an average of 4.2 websites in the process? 🚙 Download our guide to learn more global insights that will speed up your digital campaign results here: https://outbra.in/3zYLnoI #AutoInsights #NativeAdvertising #WeRecommend
במסגרת פרויקט We Recommend בשיתוף וואלה! אנו מביאים לכם את ההמלצות של אנשי ונשות השיווק והדיגיטל המובילים/ות בישראל, והפעם טל שי - מנהל מחלקת הדיגיטל של בזק. צפו>> #werecommend #walla! #nativeadvertising #bezeq Bezeq בזק Tal Shay-Shuashi
Interested in learning more about how our recommendations are revolutionizing new environments and media experiences?https://outbra.in/3vvYoUt #NativeAdvertising #WeRecommend #AdTech
השבוע ב- We Recommend בשיתוף וואלה! - גיל שגיב, סמנכ״ל שיווק ודיגיטל בקבוצת AIG. במסגרת הפרוייקט אנו מביאים לכם את ההמלצות של אנשי ונשות השיווק והדיגיטל המובילים/ות בישראל. בהמשך יעלו מנהלי/ות שיווק נוספים, אז יש למה לחכות 💫 צפייה מהנה >> #contentmarketing #werecommend #walla! #nativeadvertising #digitalamarketing AIG Gilli Sagiv
The Outbrain Summer Party in Berlin was a great way to meet some of our clients and celebrate the summer together. We gathered marketers and publishers from Berlin, as well as some of our employees who traveled in to join us. While serving tasty drinks and BBQ, our guests were able to listen to engaging talks and get exciting insights into our clients' success stories. #SummerIsOrange #LifeAtOutbrain
Outbrain at Affiliate World Barcelona
We had such an incredible time at Cannes Lions International Festival of Creativity this year. It was great to meet so many partners and clients at Club Outbrain. Check out some special moments from last week! #CannesLions #WeRecommend #Creativity
You couldn't celebrate the best in video advertising without including vi 🎉. Yes - our team has been shortlisted in three categories in the European Video Awards by VideoWeek. vi's co-founders Kai Henniges and Jörg Boksberger are shortlisted for Leadership in Video Award, while our head of video Alexandra Klara Jura is shortlisted for Rising Star [Under 35]. vi is also up for the best Video Ad Tech Solution award for our work on Core Web Vitals. What an accomplishment! Vote for vi here: https://outbra.in/3bswZeY #nativeadvertising #videoadvertising
That's not all! We found 5 app-ealing tips and insights you can take to the bank when testing out our latest ad format. Plus, see why #NativeAdvertising can be the perfect way to take advantage of these hacks https://outbra.in/3g5uRam
Do you often ask yourself, "How am I supposed to reach the right audience and drive installs amid all this digital noise?” Look no further than our App Install Smartads, to help drive ROAS and long-term growth. https://outbra.in/2X0vRF2
#}
