Youthnation

Youthnation YouthNation, the first book by author Matt Britton, os an indispensable brand roadmap to the youth-driven economy. Published by Wiley. Now available!

YouthNation, is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age – it’s a commodity that’s available to everyone – this book shows what it takes to stay connected, agile, authentic, and relevant in today’s marketplace.

01/19/2018
YouthNation is back for 2018 and looking forward to adding value to everyone in the marketing & media world. Below is my...
01/02/2018
Logan Paul, Influencer 2018, & The New Flight To Safety For Brand Marketers

YouthNation is back for 2018 and looking forward to adding value to everyone in the marketing & media world. Below is my take on the first big marketing story of the year. Happy new year to all:)

During the first 24 Hours of 2018 the noise in the marketing world has been deafening about the ultimate lapse in judgement made by YouTube…

YouthNation author Matt Britton has launched his YouTube channel! Subscribe today to be informed of great new content to...
02/01/2017
Matt B Britton Millennial Expert

YouthNation author Matt Britton has launched his YouTube channel! Subscribe today to be informed of great new content to help you tackle the challenges of reaching the elusive millennial generation.

07/20/2015
Matt Britton @ Lincoln Center

See author Matt Briton present the world of YouthNation live from Lincoln Center in NYC earlier this month:

Matt Britton discusses his book YouthNation at Lincoln Center in New York City on July 7, 2015.

06/08/2015
Is Snapchat the New Telephone?

The evolution of communication is here #marketing #book

Though the platform has grown exponentially since its inception, Snapchat continues to expand. It's messaging service quickly became a favorite for members o...

The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials
06/05/2015
The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials

The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials

Social Media - The question of the day among millennials is where can I capture an unforgettable experience right now? Instagram presents a unique opportunity for brands or organizations to connect with their ...

Great piece by YouthNation reader Melonie Dodaro
06/02/2015
3 Important Strategies For Marketing To Millenials [YouthNation]

Great piece by YouthNation reader Melonie Dodaro

As baby boomers start to retire and more and more of your market is replaced with millenials, are you prepared to change your marketing strategies to suit their unique needs?Or perhaps you are already trying to engage this market and have been unsuccessful.You aren’t alone. Their motivations, goals…

05/27/2015
Red Bull’s Storytelling

Red Bull knows that “stories are more present in our daily lives than ever before.” See how they used storytelling and watched their brand take flight. #marketing #book

While much of the accolades for Red Bull surround the particulars of its stunts - such as dropping a man from space - the true art is in the brand's purity o...

Check out the latest YouthNation podcast interview!
05/26/2015
Matt Britton: How to thrive in YouthNation!

Check out the latest YouthNation podcast interview!

A pleasure to welcome Matt Britton to the show! Matt is the CEO and Founder of MRY. He joins me to discuss his recent book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture. Learn ...

05/19/2015
Your Personal Brand

What is your #personalbrand ? #marketing #book

If you're looking for jobs and internships in YouthNation, resumes are out - and personal branding is in. In an era where we're constantly communicating info...

05/14/2015
Hyper-Specialists

Hyperspecialization is the way to make it in #YouthNation #marketing #book

As companies needs become more particular, there's more demand for individuals to become Hyper-Specialists in one very specific area and market that skill ac...

05/12/2015
Bestsellers

YouthNation debuts at #8 on the Non-Fiction Los Angeles Times bestseller list

Current and archived Los Angeles Times bestseller lists.

05/12/2015
Social & Interest Graphs

Social graphs allow for laser-focused targeting. So your brand can find its tribe.#marketing #book

User data manifested in social and interest graphs is a game-changer for marketers. Instead of approaching YouthNation as one uniform audience, data can now ...

05/11/2015
Kickstarter and the Democratization of Entrepreneurs

Entrepreneurship has been democratized. #YouthNation #marketing #book

Entrepreneurship has become more democratic in YouthNation, meaning more individuals entering the space through incremental funding via platforms such as Kic...

05/06/2015
Television and The NFL

There's one powerful entity that could "break the TV industrial complex" the NFL. #marketing #book

The NFL is one of the largest drivers of live TV viewing. Should it decide to redirect some of its existing television contracts to firms such as Google, the...

05/05/2015
YouthNation & Real Estate

Is your rent going up? Might be because #YouthNation has moved in next door. See why Millennials are committed #citydwellers:#marketing #book @MattBrittonNYC

YouthNation has staked a claim in cities, seemingly abandoning the dream of moving out to the house in the suburbs with the white picket fence. The draw of b...

04/28/2015
Reviews: The New FICO Score?

A five-star review will keep you in excellent standing with #YouthNation. #marketing #book

Online ratings and reviews can be written about nearly every transaction conducted online. Buyers and sellers are consistently leaving positive or negative f...

04/27/2015
Create Brand Stories Worth Telling Your Buying Audience #BBSradio

Author Matt Britton interviewed on #BlogTalk radio today:

Business and Communication Strategist and Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business. Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs…

Great piece in Inc.!
04/27/2015
3 Ways YouthNation is Disrupting Your Business

Great piece in Inc.!

Don't overlook the power of millennial generation and the disruption it brings with it. Doing so may be fatal for your business. Don't be the Blockbuster of this decade, rather be the Netflix. Here is how.

The O Group | Youth Nation, Building Remarkable Brands in a Youth Driven Culture
04/23/2015
The O Group | Youth Nation, Building Remarkable Brands in a Youth Driven Culture

The O Group | Youth Nation, Building Remarkable Brands in a Youth Driven Culture

Topics 4.23.2015 Youth Nation, Building Remarkable Brands in a Youth Driven Culture Karin Satrom It seems like there is a constant stream of information regarding millennials, their buying preferences and their power in the marketplace. We know that attracting this young consumer is at the top of ev…

04/23/2015
Physical Retailers

With delivery getting better and better, do we even need brick-and-mortar stores?#marketing #book @MattBrittonNYC

Delivery services - especially in major cities - have put the pinch on physical retailers. Often, goods can be delivered within the hour, meaning less of a n...

We are giving away 10 copies of YouthNation today! Click here for details on how to enter!
04/22/2015
#YouthNation Book Giveaway

We are giving away 10 copies of YouthNation today! Click here for details on how to enter!

We are giving away 10 copies of YouthNation today! To enter simply follow author @MattyB on Twitter!

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