Kinetic USA

Kinetic USA With worldwide coverage, Kinetic is the global leader in activating audiences on the move. We offer contextual, innovative and integrated out-of-home strategies, bespoke place-based communications, and unique brand activations.
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By leveraging our expert knowledge of insights and behavior we connect and activate audiences-on-the-move. Enriching their journey by offering relevant and valuable content and experiences. Kinetic Worldwide is owned by tenthavenue, the global marketing product driven company that empowers brands and consumers to build valuable, one-to-one relationships.

As part of our fundraising goal for Project Sunshine, we tapped into our artistic side! Kinetic and Project Sunshine vol...
09/26/2019

As part of our fundraising goal for Project Sunshine, we tapped into our artistic side!

Kinetic and Project Sunshine volunteers picked up brushes and helped hand-paint this bright, beautiful wall mural in the heart of New York City. If you’re in town, see it for yourself at 57 Kenmare St on the corner of Kenmare and Mott St!

Many thanks to Overall Murals for being the best hosts and helping us orchestrate this exciting event!

Help us meet our fundraising goal for Project Sunshine!
https://donate.projectsunshine.org/campaign/kinetic-worldwide-2019/c221057

Thank you to everyone who attended our Trivia Night yesterday! We had more than 130 people in attendance!A big shout out...
09/13/2019

Thank you to everyone who attended our Trivia Night yesterday! We had more than 130 people in attendance!

A big shout out to the smartypants at New Tradition who clinched the title.

Together, we raised $8000 for Project Sunshine!

Last year, we raised over $50,000 for Project Sunshine! We couldn’t have done it without your generous donations. We loo...
08/26/2019

Last year, we raised over $50,000 for Project Sunshine! We couldn’t have done it without your generous donations. We look forward to continuing working with you this year!

Thanks again to Alchemy Media, Angel Media Company, Becker Boards, Capitol Outdoor, Captivate, Constant Media, Encompass Media Group, Intersection, JCDecaux North America, Lamar Advertising Company, Madison Square Garden, OFX Media Group, Orange Barrel Media, OUTFRONT Media USA, OutSelling, Inc., PatientPoint, PEARL MEDIA, Pivot Media Ventures, Red Rock Outdoor, Total Outdoor, Van Wagner Aerial Media LLC!

In 2018, Kinetic USA partnered with Project Sunshine for our annual day of service. Together with our vendor partners, w...
03/06/2019

In 2018, Kinetic USA partnered with Project Sunshine for our annual day of service. Together with our vendor partners, we were able to fundraise over $50,000! Thank you to our staff and vendors for helping us reach our fundraising goals and deliver fun, in-hospital programs to local pediatric patients. Looking forward to partnering with Project Sunshine again in 2019!

Project Sunshine
03/04/2019

Project Sunshine

Early this morning, Project Sunshine staff, board members, and volunteers gathered in Times Square to kick off our #GivingTuesday campaign in a BIG way.

PLUS an exciting announcement - this year, if 100 people donate on Tuesday, November 27th Project Sunshine will receive an anonymous grant of $25,000!! Together, we can show pediatric patients and their families that the sun still shines for them.

Special thanks to our corporate partner Kinetic USA for securing the in-kind advertising space!

#SpottingSunshine #GivingSunshine #TimesSquare #NYC #Nonprofit #Billboard

Curious what our Interns were up to this summer? Check out MediaPost’s Agency roundup:“Interns at WPP’s Kinetic focused ...
08/29/2018
How Interns Spent Their Summer At These Agencies

Curious what our Interns were up to this summer? Check out MediaPost’s Agency roundup:

“Interns at WPP’s Kinetic focused on the research side by having themselves serve as focus group participants. The agency's leadership team developed questions for a Gen Z survey based on what clients would be interested in learning about that generation and how to apply insights to develop an #OOH campaign. The interns were then asked to analyze and present the results to the company as their final project.”

https://www.mediapost.com/publications/article/324242/how-interns-spent-their-summer-at-these-agencies.html

#AgencyLife #OOH

As agencies say goodbye to their summer interns, several shops are revealing the projects these workers developed during their stints.

#TBT Here We Go Again! Our Kinetic #LA team had a blast celebrating the release of Mamma Mia! with our fabulous #Univers...
08/16/2018

#TBT Here We Go Again! Our Kinetic #LA team had a blast celebrating the release of Mamma Mia! with our fabulous #UniversalPictures clients! #MammaMia2 #OOH

#ICYMI - Kinetic USA recently relaunched our print production management company, Lively Production! Lively Production i...
08/13/2018
Lively Production | Your Creative, Alive

#ICYMI - Kinetic USA recently relaunched our print production management company, Lively Production! Lively Production is a one stop printing production management company that provides high-quality, innovative & #ecofriendly printing solutions. Visit www.livelyproduction.com to learn more! #OOH #YourCreativeAlive

Lively Production is the U.S. out-of-home (OOH) advertising industry’s best in class print production management company.

Wondering what it takes to develop an effective #OOH campaign with measurable outcomes? Our CEOs Michael Lieberman and C...
08/13/2018
Member Spotlight: Kinetic – Geopath Blog

Wondering what it takes to develop an effective #OOH campaign with measurable outcomes? Our CEOs Michael Lieberman and Cedric Bernard discuss this and more in their recent interview with Geopath!

http://blog.geopath.org/index.php/2018/08/09/member-spotlight-kinetic/

Member Spotlight: Kinetic A conversation with Cedric Bernard & Michael Lieberman by Brian Schopper 09. August 2018 Member Feature 0   Tell us about Kinetic: Kinetic, the world’s largest and most innovative Out-of-Home (OOH) planning and buying agency, brings forward the future of OOH communicatio...

Today we say good bye to our 2018 summer interns! Wow the last 10 weeks really flew by! Wishing you the best of luck bac...
08/10/2018

Today we say good bye to our 2018 summer interns! Wow the last 10 weeks really flew by! Wishing you the best of luck back at school and don’t forget to keep in touch! #OOH #agencylife

Proud to see Jurassic World & Amazon.com's oversized delivery listed as one of the best campaigns of Q2 2018 for its Mar...
07/02/2018
Marketing Dive

Proud to see Jurassic World & Amazon.com's oversized delivery listed as one of the best campaigns of Q2 2018 for its Marketing Mystique! via Marketing Dive

#FallenKingdom #OOH #AmazonFindsAWay

Here's our picks for the best and worst marketing campaign of Q2 2018.

Congrats to our client, United, on bringing home a Silver and Bronze #CannesLions last week for their Dynamic Taxi Top c...
06/29/2018
mcgarryb's dynamic United campaign wins at Cannes | Reel Chicago - Midwest film, audio, production, TV, and advertising

Congrats to our client, United, on bringing home a Silver and Bronze #CannesLions last week for their Dynamic Taxi Top campaign! These real-time taxi tops used GPS traffic data to dispel the myth that it is faster to travel to John F. Kennedy International Airport vs Newark Liberty International Airport, representing an #OOH industry first. We are incredibly proud to be your partners with mcgarrybowen, Curb Media, and create award winning work together!

https://reelchicago.com/article/mcgarrybs-dynamic-traveler-concept-scores-cannes/

Reel Chicago is a digital newspaper that covers the news in Chicago, LA and the Midwest on all aspects of feature film, TV, commercials, Indie films, agency news, music, post production, CGI, SFX, gaming. The content is original, written by industry experts and contributing Op Eds

#TBT to the DPAA + MediaPost #DOOH awards where Kinetic USA took home three trophies for our innovative work with Dell, ...
06/21/2018

#TBT to the DPAA + MediaPost #DOOH awards where Kinetic USA took home three trophies for our innovative work with Dell, NBC and United!

A special welcome to the newest additions to the Kinetic USA family! Here are our 13 #OOH Interns across our #NYC, #Chic...
06/15/2018

A special welcome to the newest additions to the Kinetic USA family! Here are our 13 #OOH Interns across our #NYC, #Chicago, and #LA Offices! We’ve got an awesome 10-weeks planned for these future #OOH experts. #KineticFuture

It’s #WorldCup2018 spirit day in our #NewYork office! #FifaWorldCup2018 ⚽️
06/15/2018

It’s #WorldCup2018 spirit day in our #NewYork office! #FifaWorldCup2018 ⚽️

Yesterday, our #Chicago team enjoyed an afternoon at the ball park watching the MLB Milwaukee Brewers take on the Chicag...
06/14/2018

Yesterday, our #Chicago team enjoyed an afternoon at the ball park watching the MLB Milwaukee Brewers take on the Chicago Cubs in #Milwaukee - Home of Miller Lite! ⚾️ 🍻

Last week we served up thousands of free ice cream cones to celebrate the new American Eagle Aerie pop up store in Union...
05/30/2018

Last week we served up thousands of free ice cream cones to celebrate the new American Eagle Aerie pop up store in Union Square, NYC! Everyone who stopped by couldn’t wait to take a selfie with their colorful cones! #AerieREAL #OOH #ExperientialMarketing

Discovery Green is hosting a large display to commemorate some of our Heroes of Houston: the local volunteers who were n...
05/11/2018

Discovery Green is hosting a large display to commemorate some of our Heroes of Houston: the local volunteers who were nominated by the public for helping Houston respond during Hurricane Harvey. Join Shell May 11-13 from 7am – 10pm to experience the full Wall of Heroes and hear stories about the everyday volunteers who lifted their city. See a selection of stories at shell.us/heroes #makethefuture Special thanks to NMS OOH and Edelman!

Last night we took home 5 awards at the OAAA’s 76th Annual OBIE awards for our work with United, NBC This Is Us, MillerC...
05/09/2018

Last night we took home 5 awards at the OAAA’s 76th Annual OBIE awards for our work with United, NBC This Is Us, MillerCoors Miller Lite NFL Alliance and Universal Pictures Despicable Me 3! Congratulations to our teams on this fantastic accomplishment!

Check out all of the winners here: http://obieawards.org/Current-Winners
#StealTheShOBIE #OOH

Congrats to our friends at MillerCoors for being inducted into the OAAA OBIE Hall of Fame last night!! We’re proud of al...
05/09/2018

Congrats to our friends at MillerCoors for being inducted into the OAAA OBIE Hall of Fame last night!! We’re proud of all the award winning work we’ve done together over the years! Cheers on this well deserved accomplishment and many more! 🍻 #StealTheShOBIE #OOH

05/07/2018
Billboard Music Awards

Amazing #OOH time lapse video! This AllOver Media painted wall is a teaser to promote Ariana Grande's new single “No Tears Left to Cry” and made the official announcement last week that she will be performing at the Billboard Music Awards on NBC! Tune in on Sunday 5/20! #ARIANA_BBMAs

ǝɯᴉʇ ǝɥʇ llɐ sǝlǝƃuɐ sol uᴉ ǝʌɐ ʎǝluɐʇs ⅋ pʌlq ʇǝsuns uo ǝq ɐuuɐʍ I

puᴉɯ ɟo ǝʇɐʇs #ARIANA_BBMAs ɐ uᴉ ɯ,I 'ʍou ʇɥƃᴉɹ

‪Today we received the results of our partnership with New York Cares for their 29th annual coat drive! Together with Gr...
05/01/2018

‪Today we received the results of our partnership with New York Cares for their 29th annual coat drive! Together with GroupM Worldwide, Xaxis, and generous New Yorkers, we raised awareness using #OOH media resulting in over 100,000 coats donated in 2017!‬

Special thanks to Intersection LinkNYC and OUTFRONT Media USA!

Kinetic USA celebrated Take Your Child to Work Day on April 26, 2018 with a fun filled #OOH day including Career Piction...
04/27/2018

Kinetic USA celebrated Take Your Child to Work Day on April 26, 2018 with a fun filled #OOH day including Career Pictionary, learning how to negotiate with candy bars, an office wide scavenger hunt, a pizza party, a Vector Media double decker bus ride to Westfield World Trade Center/ ONE WORLD OBSERVATORY and a 10Below Ice Cream social!

Kinetic USA celebrated Take Your Child to Work Day on April 26, 2018 with a fun filled #OOH day including Career Pictionary, learning how to negotiate with candy bars, an office wide scavenger hunt, a pizza party, a Vector Media double decker bus ride to Westfield World Trade Center/ ONE WORLD OBSERVATORY and a 10Below Ice Cream social!

Today we hosted 22 children for our annual #TakeYourChildtoWorkDay! MediaPost covered all of our fun filled activities i...
04/27/2018
Take Your Child To Work Day: The Adland Version

Today we hosted 22 children for our annual #TakeYourChildtoWorkDay! MediaPost covered all of our fun filled activities including teaching the kids about negotiation with candy bars, an office wide scavenger hunt to learn about our business, a trip on a Vector Media double decker bus to Westfield World Trade Center to explore #OOH from the top of ONE WORLD OBSERVATORY, and a 10Below Ice Cream party! The children were even welcomed this morning with their faces on a Curb Media digital taxi top! 🚕

Check it out ➡️ https://www.mediapost.com/publications/article/318276/take-your-child-to-work-day-the-adland-version.html

A number of agencies are celebrating the annual Take Your Child To Work Day (which is today) by giving their employees' daughters and sons insight into the agency world.

“#OOH is a proven and exciting channel that is highly underutilized. I am thrilled to play a leadership role alongside C...
04/02/2018
Kinetic doubles up on CEO roles as former chief David Krupp moves on out

“#OOH is a proven and exciting channel that is highly underutilized. I am thrilled to play a leadership role alongside Cedric in proving OOH’s significant value to brand marketers, both as a direct driver of brand value and ROI and as an accelerator of brand growth alongside video and mobile channels.” said our new Co-CEO Michael Lieberman via The Drum https://goo.gl/Gnhndo

Out-of-home agency Kinetic North America announced the promotions of chief strategist Michael Lieberman and chief operating officer Cedric Bernard to co-chief executives, replacing former head David Krupp.

We're thrilled to announce that we've promoted two of our proven leaders, Michael Lieberman and Cedric Bernard, to Co-CE...
03/30/2018

We're thrilled to announce that we've promoted two of our proven leaders, Michael Lieberman and Cedric Bernard, to Co-CEO! They replace David Krupp who is leaving the agency at the end of March.

Read the full release here: https://goo.gl/xdzr8u #OOH

03/27/2018
Maureen McCloskey Talks Guerrilla Marketing with the ANA

Technology can provide an additional assist in raising people's heads from their devices. "Brands should also consider things like mobile geofencing technology to serve digital and mobile ads to people that walk within a specific radius of the guerrilla marketing efforts. This way, if consumers are in the right vicinity but are a few blocks away and looking on their phones, the digital component can turn their attention to their surroundings and add another component of brand personalization." Maureen McCloskey via Association of National Advertisers (ANA) https://goo.gl/fT7bHY

This article was originally written by Chris Warren for the ANA and published on March 16, 2018. Read on the ANA website here: https://goo.gl/WVQFLW

03/27/2018
Maureen McCloskey Talks Guerrilla Marketing with the ANA

"Creativity is definitely a key factor when it comes to capturing the attention of a digitally obsessed generation in unexpected and exciting ways. When done correctly, guerrilla marketing will always win consumers' attention away from their mobile devices, and while that is becoming more and more difficult, it's certainly still possible." Maureen McCloskey, Managing Director, Kinetic USA via Association of National Advertisers (ANA) https://goo.gl/fT7bHY

This article was originally written by Chris Warren for the ANA and published on March 16, 2018. Read on the ANA website here: https://goo.gl/WVQFLW

Guerrilla and experiential marketing can have a big impact on a brand's ability to cut through the clutter. Our very own...
03/26/2018
Maureen McCloskey Talks Guerrilla Marketing with the ANA

Guerrilla and experiential marketing can have a big impact on a brand's ability to cut through the clutter. Our very own Maureen McCloskey was recently interviewed by the Association of National Advertisers (ANA) about how brands can use technology to create unique and measurable consumer experiences. https://goo.gl/fT7bHY

Looking to join a company that believes in its employees first and foremost, offers a comprehensive employee enrichment ...
02/26/2018

Looking to join a company that believes in its employees first and foremost, offers a comprehensive employee enrichment program & annual community service opportunities? You're in luck, #WereHiring!! Visit http://www.kineticww.com/us/careers to apply! #mediajobs #OOH #AgencyLife

02/26/2018
Account Manager New York

Are you a proactive strategic thinker with a creative mind and strong communications skills? We're hiring an Account Manager in #NYC! Visit https://goo.gl/VWukBn to apply! #mediajobs #OOH #AgencyLife

The Account Manager will be responsible for day-to-day client and account management, internal financial reporting as well as team development and oversight. This role is responsible for creating and implementing Out-of-Home media recommendations. Heavy e

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Last Day of Maternity Leave. Thank you #KineticUSA for offering such an amazing benefit to Mom employees like me! Hannah and I have truly appreciated the 3 months together!