06/01/2021
If you are looking into using online communications to increase sales, focus on the AIDA Model. It is perhaps the best-known marketing model amongst all the classic marketing models.
The acronym stands for Attention, Interest, Desire, and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the very first moment a consumer is aware of a product or brand to the actual moment the purchase is made.
Put simple, it is the way to entice prospects to make a purchase or take the desired action. This could take the form of social media ads, webinar, website copy, and email newsletters.
Let's get real here, if you have been inspired at some point to take action and click on something, which we all have been there, you unconsciously followed the AIDA technique.
Limitations of the AIDA Model:
1.- It does not create a conversational atmosphere, so it tends to talk at readers instead of with them.
2.- It focuses on a single event, such as a question, decision, and etc. As a result, this does not encourage long-term working relationships.
Time to think about our own efforts to turn prospects into clients. Is your conversion rate successful?
#mindfulness #socialmediamarketing #socialmedia #digitalmarketing #socialmediamarketingstrategy #copywriter #smallbusiness #womenentreprenur #bossbabe #freelance #marketing #viral #socialmediatips #womeninbusiness #igtips #contentcreator #explore #explorepage #biztips #virtualassistant #instagramgrowth #instagramgrowthtips #instagrammarketing #instatips #womeninmarketing #girlsinmarketing #smallbiztips #socialmediamarketingspecialist #socialmediamarketingplan #socialmediamarketingstrategies
If you are looking into using online communications to increase sales, focus on the AIDA Model. It is perhaps the best-known marketing model amongst all the classic marketing models.
The acronym stands for Attention, Interest, Desire, and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the very first moment a consumer is aware of a product or brand to the actual moment the purchase is made.
Put simple, it is the way to entice prospects to make a purchase or take the desired action. This could take the form of social media ads, webinar, website copy, and email newsletters.
Let's get real here, if you have been inspired at some point to take action and click on something, which we all have been there, you unconsciously followed the AIDA technique.
Limitations of the AIDA Model:
1.- It does not create a conversational atmosphere, so it tends to talk at readers instead of with them.
2.- It focuses on a single event, such as a question, decision, and etc. As a result, this does not encourage long-term working relationships.
Time to think about our own efforts to turn prospects into clients. Is your conversion rate successful?
#mindfulness #socialmediamarketing #socialmedia #digitalmarketing #socialmediamarketingstrategy #copywriter #smallbusiness #womenentreprenur #bossbabe #freelance #marketing #viral #socialmediatips #womeninbusiness #igtips #contentcreator #explore #explorepage #biztips #virtualassistant #instagramgrowth #instagramgrowthtips #instagrammarketing #instatips #womeninmarketing #girlsinmarketing #smallbiztips #socialmediamarketingspecialist #socialmediamarketingplan #socialmediamarketingstrategies
