Bold & Pop is a collective of social media, PR & marketing, branding and web design pros helping make your business pop! Your business has a story and we’re here to help you tell it by creating colorful designs, campaigns, and content! Looking to spice up your website design? We’ve got you! How about step up your social media game? You’re in the right place. Looking to catch the eye of influencers and the media? We can make that happen too! Founders Anna Osgoodby and Mallory Musante started Bold & Pop because we’re serious about seeing YOUR business succeed! You can think of us as your new biz besties. We’re here to offer extra pairs of hands, always want to make sure your business looks fabulous and give you a dose of ‘real talk’ when you need it. We’ve done the work ourselves and it’s our turn to share the love and help you crush your goals! P.S. We'd love to have you in our free Facebook Group for biz owners, side hustlers, bloggers and future bosses! boldbosstribe.com
A goal that we seem to continuously focus on each year is unplugging and taking more time for ourselves so this year, we’re closing our offices to be able to fully enjoy the holidays with our family and friends! Happy Holidays! See y’all next year!
Team Get Sh*t Done has checked out and Team Relax a Little before the holiday storm has checked in. If you need us, we’ll be relaxing on the couch, watching Baby Yoda (Oh YES!) and munching on some more of those Christmas cookies! ❄️🎄
Getting a healthy dose of color at the Frida Kahlo exhibit at North Carolina Museum of Art!
BRB spending the whole weekend baking (and eating) Christmas cookies, driving around to look at lights, and laugh our little butts off with our favorite humans alive. #HappyHolidays
Cue all the freaking happy tears! 😭😭😭 2019 has been HUGE for us… Hitting some pretty massive goals that we thought were a bit of a stretch in the beginning of the year but here we are! And we’re spilling allllll of those in our year in review blog post today! If you want to see what we’ve been up to, take a peek! http://bit.ly/2rUhje4
A website is equal parts creating visual interest and providing the information your visitors are seeking. This means you often have to get creative on how you display certain information to have that perfect balance.
That’s one of our favorite things to do for our clients. Finding creative solutions using both Squarespace’s built-in features as well as using custom coding is kind of our bread and butter!
And that’s just what we did here. We used a built-in feature (an image card) and then used CSS to make it a full-bleed split screen. This particular client loves to have their content be really visual as well as engaging so we also used the built-in animation feature to have the image slide in from one side and the text slide in from the other side. And boom! We accomplished just what they were looking for!
It’s time to start your 2020 planning if you haven’t already and if you know us, you know we LOVE goal setting almost as much as we love goal achieving! One of our favorite things to do is reverse engineer our goals. That means we start with our big picture of the year and then break them down into smaller goals and actionable steps. Here’s how we typically break down our goals:
Yearly goals: Things we want to accomplish in the next year in both our personal and business lives
Quarterly goals: Check-in points to make sure we’re on track or restrategize to hit yearly goals
Monthly goals: We use an intentions worksheet (available as a free download in our content upgrades) that helps us get my mindset in the right place and check-in for priorities each month
Monthly/Weekly actionable steps: These are actionable steps to help build a roadmap to hit our monthly goals (and ultimately our quarterly and yearly goals!)
By breaking your big goals down, you’ll be able to see how they fit together and give yourself milestones along the way to keep yourself accountable as well as have natural check-ins. Check-ins are HUGE when it comes to goals so your breakdown builds them right in. #TipTuesday
We’re digging into all of the Earthy yet bold vibes in our latest branding project, and we are loving ittt! What do you think so far? #MoodboardMonday
This is what Bold & Pop office dreams are made of 😍Giving you a peek at how Anna Osgoodby’s new home office is coming together!
Hi we’re Mallory Musante and Anna Osgoodby and if you need us today we’ll be keeping it low-key and getting our good luck crystals out… ya know, just in case since it’s Friday the 13th and all. Anyone else a little superstitious?
Is there anything better than hearing this from one of your branding and website design clients?! “The site & creative graphics are helping to sell out the events!”
The answer is a biggggg heck no! But this also shows why it’s so important to have a strong consistent brand and online presence. It helps boost your brand recognition so your audience automatically knows it’s you as soon as they see anything from your brand. And we all know brand recognition leads to sales which leads to brand loyalty and advocates!
That feeling when you get your hands on a client’s brand spanking new products! 🙌🏻
And you know that means we’ll be spending the day taking TONS of photos for their social media campaign!
Worried about Instagram taking away likes? Mallory Musante shared her thoughts with Pin Savvy Co about why you really don’t need to panic. Get your read on! http://bit.ly/2scJk08 #TipTuesday
Did you know that you can add your latest podcast episode to your Squarespace website and have it post to Apple Podcasts and more automatically? Heck yes! Add that to our list of why we’re all about the all-in-one approach Squarespace has!
Today’s vibes ✨💪
Weekends are for prop shopping… especially when you want some fresh new ones for holiday content! ✨
New furniture pieces aren’t the only gems you can find on Craigslist… Sometimes you meet your biz bestie too!👯♀️
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Yes, believe it or not, our story actually started on Craigslist. Anna was working as the Social Media Director at a boutique public relations firm in New York City when she posted an ad looking for a partner-in-(social media) crime. Mallory answered the ad and, well, the rest is history!
Crazy goal ladies coming in hot right here! 🙋🏻♀️🙋🏼♀We don’t call ourselves Team Get Sh*t Done for nothing!
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With the new year is just around the corner and I don’t know about you guys but we are PUMPED about our upcoming goal planning sesh. Ready to kick off the new DECADE (holy crap) with a list filled with big and small goals. Let’s be honest though, making goals is only step one though. A step that a lot of people don’t actually make it past.
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We’ve tried a lot of different techniques throughout the years and today on the blog we’re sharing what has helped us the most in making goals but even more important, kept us accountable and on track to actually hit them! http://bit.ly/2Loi7xZ
Do you ever feel lonely or misunderstood as a business owner?
We know exactly how you feel and how it can often be compounded by the holiday season. Loved ones often don’t understand what we do. Maybe you feel like they think it’s time to find a “real job”.
This is exactly why having a support system outside of loved ones is so important and why we started our free Facebook group, #GoingBold. We wanted to create a safe and inviting space for fellow business owners to share ideas, ask for help and just generally cheer each other on!
If this sounds like a space you’ve been looking for, we’d LOVE to have you join us! https://www.facebook.com/groups/goingbold/
Is there really a website platform that is the BEST?! Squarespace, Wordpress, Wix, Shopify, ShowIt… It’s a question we get asked a lot and I mean how the heck are you supposed to decide? Here’s our answer, the answer depends on YOUR needs.
People will swear up and down that you should only ever use x platform, which conveniently is usually the one they work on. We’re not about that life 🙅♀️even when it means recommending other platforms to people who want to work with us. The key to finding the right answer for you is breaking down your priorities and the specific needs for YOUR business.
Is making maintenance and making updates on your own important or do you want full customization options that won’t be as easy to make updates? Do you have an online shop or do you also do sales online and in-person so your POS system is important? Do you want something that is easy to keep up with SEO? Do you care if you have everything in one spot or have to use a few accounts?
THESE are the types of questions that will help you find the platform that is best for you right now. Because of our answers to these questions, Squarespace has been our go-to for our website and our platform of choice for our website design projects but that doesn’t mean it will be for everyone! So before you get sold on “this is the only platform you should use” dig a little deeper… or give us a shout and we’d be happy to help you sort out what’s best for you.
Calling all social media managers! 🚨 We have a little something, something for ya to cap off #CyberMonday!
If you haven’t heard, we actually sell the EXACT social media strategy we use for our clients as a template so you can use it with your clients too! We’re talking content strategy, hashtags, networking strategy, influencer marketing… All customizable to fit your offerings. It comes as a Word doc so you can easily update the highlighted sections, copy/paste, or remove sections all together. Easy, peasy lemon squeezy!
And through the end of the day, we’re giving you $10 off so this can be yours for just $14.95 (and the best part is we don’t limit how many times you use it so you can keep using it over and over and over!)
We’re giving you a peek inside the strategy in our stories and if it’s something you think you could benefit from, head over to grab yours before the price goes back up! http://bit.ly/2GiHTli
Savoring the last day of an extra long weekend! ☕️
#SmallBusinessSaturday mood 💗✨🎉
Do we think plants will be on sale today??? #BlackFriday
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Jk buttttt we both do need a lot of stuff for our houses and gifts for our loved ones! If you have a sale going on this weekend, please share it in the comments with us!
Scoots the resident turkey-weenie says Happy Thanksgiving everyone! He also says… save him some turkey and mashed potatoes -- his fav! 🐶🦃
Can we just gush for a minute??? We started working with Kacia Fitzgerald back in 2016 and have since watched her launch the EmpowerHER podcast and @textsfromkac along with the already wildly successful business. Now we’re so excited for the launch of her very first PRODUCT! Mainly because we love Kacia to pieces but also because we’re planner addicts and always looking for more resources to help us hit our goals!
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So here’s to Kacia and her launch of the She Goes planner! 🥳🎉We’re so excited and honored to continue to work with such a badass!
Politics aren’t the only thing that can make Thanksgiving dinner awkward…🙅🏼♀️🙅🏻♀️
If you’re a business owner one of the things you may dread the most are actually the questions about your business. Now don’t get us wrong… we know Aunt Sally, your grandma and your cousin Phil are probably well intentioned but it only takes one…
“Have you had any luck in your business”
“Man, you’re so lucky to get to work from your PJs all day!”
“When are you going to get another ‘real job’”
To take you right into eyeroll capitol! While we can’t stop alllll of these, one thing we can do is educate our friends and fam. Because like we said, most of the time they really do mean well. So if you’re constantly getting asked questions like this, try speaking up (gently of course -- you don’t need a food fight to break out)! A lot of times people are just trying to connect but don’t always know how, so a little more info on your business and questions that make more sense is a great way to start.
If you need a little help, we wrote a wholeeee open letter to friends and fam that you can get some ideas from or share too! https://bit.ly/2OPNylI
One of our favorite parts of our work is the diversity of projects we get to work on -- especially on the design side! It allows us to keep our creative juices flowing, try out new techniques and really bring our clients’ visions to life.
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Here’s a peek at an annual report we designed for a local Washington non-profit. For this project, they were looking for a different layout than they used previously but also one that could be mailed and wouldn’t get torn up from the seals. So what we came up with was a roll style 4-panel brochure layout that would layout the info in a new way while also minimizing the fold overlaps. Function + design!
Not only is The Fern Seed keeping our plant addiction alive and well but their decor is everything plant lady dreams are made of!
We’re on the hunt for new notebooks and planners for 2020! Where’s your favorite place to shop for yours?
Hey heyyy! It’s #TeamGetSh*tDone coming in hot 😂That’s what we used to call ourselves when we worked at the agency together and it’s pretty much become our mantra over here at Bold & Pop too! #FridayIntroductions
Yes, Instagram is removing likes. But no, you don’t need to panic.😱
Honestly, we think this will actually provide us with a little more control over our own accounts and truly believe the benefits outweigh the disadvantages. Here’s what you need to know:
1️⃣You can stop getting stuck in the comparison trap when you see someone else getting a lot of likes on their posts. You can now focus on creating the content you want.
2️⃣Engagement is going to make a big switch from liking posts to leaving more thoughtful comments on posts instead. This will lead to more genuine and engaging conversations which will be great for business in the long run!
3️⃣The focus on Instagram has been shifting to Instagram Stories for a while and that’s only going to increase with this change. This also means engagement will likely increase there as well. Get ready to slide into those DMs!
4️⃣You’ll still have access to your own analytics so you can see what’s resonating with your audience and adjust your strategy accordingly.
Only time will tell how it all works out though! How are you feeling about this change? Leave us a 👍 or 👎 in the comments.
Free website audits are backkkkk! 🎉🎉🎉If you could use some tips and tricks for how you could improve your website we’re giving away 3 15-minute audits to our #GoingBold Facebook group members.
All you have to do is join the group and drop your website in the comments of today’s post for a chance to be picked. We’ll be doing them on Friday so don’t miss out! You can join by searching our group or by going to goingboldcommunity.com!
Chances are, if you can’t capture the interest of your target audience from your homepage then it probably doesn’t matter how awesome your service or portfolio pages are because chances are they aren’t going to make it that far. That’s why it’s SO important to be thoughtful about the goods you’re showcasing first. Here’s a breakdown of some key things you should have on yours:
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1️⃣Get to the point and do it fast! The most important thing on your homepage is telling people who you are, what you do and how you can help them! It seems simple but sometimes your message gets lost so make sure you have the answers to these + a photo of your team if you’re service-based. Personal touches help people connect with you.
2️⃣Call-to-actions. What do you want people to do? Make sure you have buttons and think about your user-experience on how you want to direct them through your website.
3️⃣Opt-in. What can you offer right off the bat fo’ free? Having an opt-in allows you to open the door for future convo whether they come back to your website right away or not. It also lets you showcase your value up front.
4️⃣Testimonials are a great way to build your credibility and showcase your abilities from others who have worked with you.
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Need a little more help than the basics or putting yours together? Give us a shout! #TipTuesday
Think pinning to just one board on Pinterest is enough to get your content seen? Guess again! A contributing factor in Pinterest's algorithm is your ratio of popular pins that have been pinned multiple times vs ones that have only been pinned once.
Something we do is repin some of our blog post pins to multiple boards depending on the relevant topic. For example, if we featured a case study we would pin on our blog board, followed by our branding and web design board and our Squarespace board. By doing this, we increase the chance of our followers seeing the pins in case they only follow select boards as well as the chances that those pins will appear when people search similar terms.
Anna is getting her brand-spankin' new office all set up and decorated! Any guesses on the color palette?💗
New houses, new plants! 🌿🤷♀️I mean… would you expect anything less than us? #Youknowhowwedo
Some people confuse crazy with passionate... Let us be clear - we are bat sh*t passionate! 🦇😂And maybe a little crazy too but that’s what makes life and biz more fun right?
New York, NY
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It’s official, we’re BOTH homeowners now! Anna just closed on her townhouse and it’s officially moving weekend. And guys… she has some pretty fun plans for her new Bold & Pop home office! Psssttt there will be lots of color and plants involved! 🏠💗🎉
It felt necessary that we pulled out this throwback gem to celebrate #NationalLobsterDay! Yes, it’s a thing, and yes we wish we were together to eat lobster rolls together. 🦞🦞🦞
How we feel about our co-founders retreat being a month away! We’re so excited to check out Salt Lake City and Park City for a little R&R and to actually get some high-level planning done. If you live or have visited the area, we’d love any and all suggestions.
Time flies when you’re having fun! We can’t believe we started Bold & Pop 4 years ago today! Cheers to 4 years! 🥂👯♀️🎉
Eeek, we are SO excited to share that our Creatives in the Spotlight feature with Katie Jenison - Writer is LIVE today! So honored to be featured and guyssss, we dove deep in this interview. Sharing everything from what has surprised us most about being entrepreneurs, our “why”, how we deal with setbacks, and what advice we have for other aspiring business owners. https://bit.ly/2SOwwoc
Kicking off our #BoldandPopReunion in the PNW! See what we did there? 👯♀️🎉
If you’re into boomerangs, lobster hats, and business support, you’ll want to join us for some fun and learning in our free Facebook group the #BoldBossTribe. Join us!🥂💗🎉 boldbosstribe.com
Wait, you’re telling us you don’t pick your drinks based on your brand? 🤔
Project launch in the a.m., #TGIT in the evening! We may need an extra glass tonight after last week’s Scandal! 🍷🍷
We’re adding an extra bit of Bold & Pop to our steps today because it’s PHOTOSHOOT time with our amazing photographer, http://www.daniellemckenziephoto.com! 🎉🎈
