Bold & Pop

Bold & Pop A collective of social media, branding and web design pros helping make your business pop! Join our free #GoingBold Facebook Group for biz owners, side hustlers, bloggers and future bosses goingboldcommunity.com

Bold & Pop is a collective of social media, PR & marketing, branding and web design pros helping make your business pop! Your business has a story and we’re here to help you tell it by creating colorful designs, campaigns, and content! Looking to spice up your website design? We’ve got you! How about step up your social media game? You’re in the right place. Looking to catch the eye of influencers and the media? We can make that happen too! Founders Anna Osgoodby and Mallory Musante started Bold & Pop because we’re serious about seeing YOUR business succeed! You can think of us as your new biz besties. We’re here to offer extra pairs of hands, always want to make sure your business looks fabulous and give you a dose of ‘real talk’ when you need it. We’ve done the work ourselves and it’s our turn to share the love and help you crush your goals! P.S. We'd love to have you in our free Facebook Group for biz owners, side hustlers, bloggers and future bosses! boldbosstribe.com

Did we mention that you get our entire social media template bundle when you sign up for our Social Media Business Bootc...
07/18/2020

Did we mention that you get our entire social media template bundle when you sign up for our Social Media Business Bootcamp?

Yep, a $95 bonus on a bootcamp that costs $147. We’re legit letting you rob us 😂

If you want in on this steal (before we change our minds), head over to grab your spot! https://boldandpop.com/social-media-business-bootcamp

Oh heyyy friends! Mallory Musante and Anna Osgoodby here. Your latest members of the half-a-decade old biz club. Is that...
07/17/2020

Oh heyyy friends! Mallory Musante and Anna Osgoodby here. Your latest members of the half-a-decade old biz club. Is that a thing? It should be! 😂 Add to the fact that we’ve both been helping biz owners crush it at their social media for over a decade and heyyy it feels pretty legit! 💪So in that spirit today we’re going to share 3 fun facts of things we’ve done over the course of our social media careers.

1️⃣We had a post for one of our clients go viral that landed us 6.5 million impressions, 1.7 mil video views, and 20k+ new Facebook fans… all in 24 hours 😱

2️⃣We managed the social media accounts for the De Niros’ consumer brands for several years, yes those De Niros. We even got to go to some swanky parties with some of their A-list friends which we won’t lie… was pretty cool.

3️⃣Over the course of our careers, we’ve managed 133 (and counting) different brands! Many of which for several years at a time too!

You could say we’ve been around the block a few times! Ya know, in the good kind of way. In that time we’ve learned a lot about what it takes to build a successful social media business and now we’re spilling all of the important dets with you in our Social Media Bootcamp happening next week, July 21-23rd. We have all the details for you here 👉 https://boldandpop.com/social-media-business-bootcamp

How much time have you spent researching something for your social media business? How about all the time you’ve spent s...
07/16/2020

How much time have you spent researching something for your social media business? How about all the time you’ve spent searching for new clients? Or what about the time you’ve spent trying to set up systems and processes only to question them and redo them later?

We don’t have to tell you that your time is money because you’re trying to streamline everything. But what if we told you there’s an easier way? A roadmap from people who have already done it.

Yes, we are those people and we are giving you everything we’ve learned over the last 5 years as business owners and 11 years of working in the social media industry.

Here’s a peek at what is going down each day of our Social Media Business Bootcamp:
Day 1️⃣You’ll learn how to make sure your biz is legit, handle contracts, sort out your pricing and how to handle your mulah
Day 2️⃣You’ll learn strategies for signing new business, how to use content marketing to attract future clients, tips for new biz calls, and a step-by-step guide to build a portfolio that helps you close deals
Day 3️⃣You’ll learn everything you need to know about biz organization, systems and workflow! Including on boarding tips, project management recs, and tips for managing multiple clients

Plus, you’ll also get access to our social media template bundle (a whopping $95 value) for free!

So if you’re ready to save valuable time so you can focus on actually moving the needle in your social media biz, we'd love to have you join us next week! https://boldandpop.com/social-media-business-bootcamp

Listen, WE know our Social Media Business Bootcamp is fulllll of value that will jumpstart your new social media biz (or...
07/15/2020

Listen, WE know our Social Media Business Bootcamp is fulllll of value that will jumpstart your new social media biz (or kick it into high gear if you have an existing biz) because we’ve done all of this ourselves... but we get that we might be a little biased 😜 So here’s what one of our past bootcamp students, Kati Salowsky of Monoceros Creative had to say:

“Anna & Mallory organized a very informative Social Media Management bootcamp that is a MUST for anyone looking to get into this business or expand upon their current one! From organization to rollout and retention, these girls know what they're talking about! I found the information to be very useful and it is setting me up for success in my business. What's most wonderful is that Anna & Mallory are CHEERLEADERS for other Social Media Managers as opposed to COMPETITORS. It is so nice to be able to support one another, and I am so grateful that I can call these two mentors. THANK YOU LADIES!”

So if you’re looking for some guidance on where to start, what you need, and how to grow your social media business, we’d love to have you join us next week! Grab your seat! https://boldandpop.com/social-media-business-bootcamp

Are you scratching your head as an aspiring or new social media business owner wondering how the heck to sign clients?Le...
07/14/2020

Are you scratching your head as an aspiring or new social media business owner wondering how the heck to sign clients?

Let’s just say we’ve learned A LOT about what works and what def doesn’t when it comes to signing new clients in our 5 years as business owners and over a decade working in the industry! So we’re here to spill some of the most successful strategies that have all worked for us!

1️⃣Networking on social media platforms
2️⃣Making connections at local business networking events
3️⃣Teaming up with other firms to offer white label services
4️⃣Pitching leads via freelance websites like Upwork
5️⃣Writing targeted cold pitches to businesses we think we could help

Yep, every single one of these has led to social media clients for us!

If you’re still sitting here asking yourself “but how?”, we hear you and we’re offering up a clear roadmap during our 3-day virtual Social Media Business Bootcamp next week!

Take a peek at what we’ll be covering on all three days or sign up at the link in our bio. #TipTuesday https://bit.ly/3fu32br

Does one of these describe you?1️⃣ You’ve been working in the social media industry in-house or at an agency and are rea...
07/13/2020

Does one of these describe you?

1️⃣ You’ve been working in the social media industry in-house or at an agency and are ready to branch out on your own and start a side-hustle or your own business.
2️⃣ You’ve done freelance social media projects before but you’re looking to take your work a step further and start your own social media business and could use help on sorting out the business side of things.
3️⃣ You’re not new to having a social media business but you’re wondering if there’s a better way to do things and looking to streamline your systems throughout.

If yes, then this post is for YOU!

We’re so excited to announce our virtual Social Media Business Bootcamp is BACK to help you with everything (and we mean, EVERYTHING!) you need to get your social media biz up and running, grow it, and everything else in-between.

We’ll be hosting it live from July 21-23, 2020 (don’t worry, we’ll have replays available!). Each day we’ll be focused on different topics that you need to know to set yourself up for success!

Sound like something you could use? DM us and we’ll send you more info on how to sign up!

Pssttt! We have an exciting announcement dropping tomorrow for our fellow social media pros! 🎉🎉🎉
07/12/2020

Pssttt! We have an exciting announcement dropping tomorrow for our fellow social media pros! 🎉🎉🎉

Let us be your biz cheerleaders! 👯‍♀️🎉For real, there’s nothing we love more than supporting fellow biz owners who are o...
07/11/2020

Let us be your biz cheerleaders! 👯‍♀️🎉For real, there’s nothing we love more than supporting fellow biz owners who are out there kicking booty!

If you didn’t know, we have a blog series (and a Facebook group) called #GoingBold where we feature small business owners, bloggers and side hustlers. Sharing your stories of how you got started and what you do, celebrating some of your biggest wins, and advice you have for others paving their own paths.

Interested? Good, because our submissions are now open again through July 17th! All you have to do is pop over to our website and click on #GoingBold and you can submit there! Plus, it’s 3 main questions because we respect your time! Boldandpop.com/goingbold

When was the last time you looked back on all that you have accomplished and REALLY freaking celebrated your wins? Becau...
07/10/2020

When was the last time you looked back on all that you have accomplished and REALLY freaking celebrated your wins? Because it is time to toot your own horn friends!

We do this both privately + publicly. The first, being a Google doc where we keep track of milestones we’re proud of and add in the date. It’s something we’ve been doing since the very beginning and looking at it gets us pumped up every time! The other thing we do is we have a fun feature on our website that showcases different milestones about our biz and careers. Which is cool for us to look back on and also shows potential clients, we know our ish!

We update the website quarterly and since we just updated it we thought we’d share a few of ours we’re proud of!
1️⃣1️⃣ Years in creative marketing -- 8 of which we’ve worked together for!
1️⃣7️⃣9️⃣Happy Bold & Pop clients we’ve worked with 60% of which have come back to us for multiple projects
1️⃣3️⃣6️⃣Social media accounts we’ve managed throughout our careers -- some for years at a time!
6️⃣6️⃣ @Squarespace websites we’ve designed with purpose
7️⃣7️⃣Branding and graphic design clients we’ve gotten to help!

What is something you’re proud of that we can cheer for you about? Let’s chat in the comments!🎉🎉🎉

One good thing to come out of 2020? SO many people have decided to take a chance on themselves and start their own busin...
07/09/2020

One good thing to come out of 2020? SO many people have decided to take a chance on themselves and start their own businesses. Can we get a hell yes?! We see you out there!
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Here’s the thing though, once you get over the adrenaline of actually deciding to go for it, you actually have to figure out how to make it happen. Cue going down the rabbit hole for hours trying to learn all of the things. Girl, we get it we’ve been there!
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Which is why we decided to spill the beans on what WE know about starting a social media business all in one place on our blog today. So hop over there because we’re breaking down the basics on how you can get started.
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Psst, if you find the blog helpful too then you are going to be pumped about this news too. We’re opening enrollment for our next Social Media Business Bootcamp on Monday, the 13th, so we can dive even deeper into the topics covered on the blog.

Every single website we’re working on right now is a freakin’ colorful dream and we are here 👏 for 👏 it! 👏
07/08/2020

Every single website we’re working on right now is a freakin’ colorful dream and we are here 👏 for 👏 it! 👏

Congrats, you just signed a new social media client! BEST feeling right?! But now what?That’s where your systems and a t...
07/07/2020

Congrats, you just signed a new social media client! BEST feeling right?! But now what?

That’s where your systems and a thoughtful workflow comes in. You see, when you have thought out the process for onboarding ahead of time it will make you and your new client’s lives a whole lot easier!

Our workflow goes like this:
Contract and first invoice ➡️Questionnaire ➡️Social media strategy ➡️Weekly content calendars.

Want to make the beginning of projects a whole lot less overwhelming? We’re giving away the exact questionnaire we use in our business fo’ free! https://boldandpop.com/questionnaire-opt-in

Are you multi passionate or do you have many different components to your business? A lot of our clients are and we know...
07/06/2020

Are you multi passionate or do you have many different components to your business? A lot of our clients are and we know that it can be overwhelming deciding how to organize your website. That’s where we come in.

You get a whole lot more than just design when working with us! When we layout your homepage we design with purpose. Making sure that not only does your website catch the eye of those visiting but it gives them ALL of the key details they need to know.

Here’s a peek at a client website we’re working on right now that the design has been focused on JUST that! Fitting all the pieces of the puzzle together. We’re pretty dang pumped about this design too so we can’t wait to share more when it launches!

Something we really pride ourselves on here at Bold & Pop are the processes and systems that we’ve developed to not just...
07/02/2020

Something we really pride ourselves on here at Bold & Pop are the processes and systems that we’ve developed to not just make projects and campaigns run smoothly but also make it easier for clients to trust us with their babies.

So how do we do this? We make sure to get as much info in the beginning as possible. We have a discovery call. We have clients fill out a questionnaire. Then we get all their assets, copy, and anything else we need ahead of time.

This allows us to really dive in and understand their brand so we can rock it right from the start!

If you’re a social media manager looking to create some of your own systems and processes to get your business and projects running as smooth as butter, then you’re going to want to stay tuned to our account. The 3-day virtual Social Media Business Bootcamp is coming back and we teach alllllll of this in there!

For many of us, starting a business is a dream of ours. For Achaia Murphy, the idea for her business quite literally cam...
07/01/2020

For many of us, starting a business is a dream of ours. For Achaia Murphy, the idea for her business quite literally came from a dream she had! A dream that inspired her to create a clothing line for a cause. So she launched Jack Rabbid LLC to support those affected by suicide and remind them they are not alone and there is help. Learn more about her journey and the mission of her company in our latest #GoingBold feature that is live on the blog! https://boldandpop.com/blog/goingbold-achaia-murphy

Have you heard of the 60-30-10 rule when it comes to brand colors?Essentially this is a design principle that breaks thi...
06/30/2020

Have you heard of the 60-30-10 rule when it comes to brand colors?

Essentially this is a design principle that breaks things up into using your primary colors in 60% of the space, secondary colors in 30% and accent colors 10%. You know we’re BIG fans of color over here, so we’re not saying you can only have 3 colors in your branding. Just that they should break down into these categories.

Here’s how we typically break it down for our client designs: We typically use between 3-6 colors. That means 2 colors usually fall into the primary, 2 in the secondary and 1-2 in the accents. (This may look different for some clients but this is the general breakdown!)

Because of this, you may not see every brand color in every piece of marketing but these are some of the key visual distinctions for your brand vs others so you want to make sure you’re using them in a consistent/cohesive manner! #TipTuesday

There’s so much more to your branding design than just your logo! When we work with our clients, we try to really get to...
06/29/2020

There’s so much more to your branding design than just your logo! When we work with our clients, we try to really get to the root of:
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Who their brand is
Who their audience is
How should it make people feel from a first impression
What elements will they need to tie everything together
How will their brand come together on their website
What other marketing materials or collateral will they be using in their biz
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We’re big dreamers over here and know our clients are too which is why we’re always looking at the BIG picture when we design their branding!

Our monthly intentions worksheet is one of our fav parts of a new month! We’re ALL about those intentions and getting in...
06/28/2020

Our monthly intentions worksheet is one of our fav parts of a new month! We’re ALL about those intentions and getting in the right mindset to make some magic!✨And we’ve got some pretty big plans for July. Do you too? Give our worksheet a shot -- it’s available fo’ free in our content upgrades library! https://boldandpop.com/content-upgrade-library

We like to keep things colorful in biz and life! Anna Osgoodby’s community garden plot is getting the Bold & Pop treatme...
06/27/2020

We like to keep things colorful in biz and life! Anna Osgoodby’s community garden plot is getting the Bold & Pop treatment with these new markers!

Hey heyyyy! It’s been a little since we’ve shown our faces around here… We’re Anna Osgoodby and Mallory Musante and we’r...
06/26/2020

Hey heyyyy! It’s been a little since we’ve shown our faces around here… We’re Anna Osgoodby and Mallory Musante and we’re the biz besties behind Bold & Pop! We help fellow biz owners with bold branding, web design, and social media campaigns. A few fun facts about us:

1. We live on opposite sides of the country! Mallory is in Raleigh, NC and Anna’s in Tacoma, WA. We actually met while working together in NYC though (thank you Craigslist ad for bringing us together!)
2. We’re known each other for 8 years and have been in business together for a little over 5!
3. Even though we’ve only lived in the same city for 1 year, we have a lot of interests in common! We’re both crazy dog moms, plant ladies, and we love to spend our free time hiking!

We’d love to learn more about you guys! Tell us a little something about you in the comments. #FridayIntroductions

Chances are you’ve heard every Instagram guru under the sun say that the DMs are where it’s at right now. But chances al...
06/25/2020

Chances are you’ve heard every Instagram guru under the sun say that the DMs are where it’s at right now. But chances also are you’ve been immediately sold to in the DMs and were turned off from ever working or purchasing from that person.

We know because it happens to us all the time, especially on our personal accounts!

So we’re spilling our two cents on how to slide into someone’s DMs and effectively sell on the blog today. Get the goods at https://bit.ly/2AZIeJX

Want to know where the real magic happens in your Instagram strategy? ✨ It’s in building those genuine relationships wit...
06/24/2020

Want to know where the real magic happens in your Instagram strategy? ✨ It’s in building those genuine relationships with your audience!

But we know finding your target audience and building a true connection can be tough and many people often don’t even know where to start with this! Which is exactly why we’re bringing you our live workshop, Maximizing your Instagram Strategy to Build Meaningful Connections & Let Your Personality Shine!

It’s alllll going down TOMORROW at 10am PST/1pm EST (don’t worry, we’ll have a replay available if you can’t make it live!) and we’re diving deep into making the most of your networking strategy.

After taking this workshop, you’ll learn... 👯‍♀️Why building relationships should always be at the core of your Instagram strategy
🎉Social networking strategies that will help you reach your target audience
📱Hacks and advice for streamlining the time you spend on Instagram
🙌How to let your personality shine through your content and social networking
✅How to do an audit on your account to be more intentional with your content 🔢How to decode your analytics to make the most of your efforts

So if you’re ready to step up your Instagram game (or your clients’ Instagram game!), head over to grab your spot for $47! https://bit.ly/2Nqe2dj

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Comments

I think a few of you have subscription businesses or you sell online courses or videos. I am researching the best software or systems for this. Can you help?
I've been removed from a business Facebook account by an unscrupulous 3rd party and I need to get back in urgently and remove them. Any advice from the group? (other than the standard 'put in a service request')
Hey Bold peeps, I am looking at adding a new social media admin/poster, if anyone knows a freelancer. Def not an agency gig, as that's what we do. [Is it ok to post this here?]
I'm struggling a little to find social media people. Have any of you that operate remote agencies, got any thoughts on best places to find people? Upwork has been disastrous. Thanks!
Hey Squarespace gurus! Was there a blog post on how to hide a top nav, say on a landing page (I'm trying to not have to resort to a cover page in this case because the page is already complete). I tried to follow the SS help forum but there's so much contradicting info!