07/17/2025
Most authors think they need to write 20 books to make money. That's wrong.
At Fine Homebuilding magazine, we used expensive market research to turn magazine articles into bestselling books. Sarah Susanka wanted to write a generic architecture book. Our research showed people actually wanted smaller, smarter homes.
"The Not So Big House" became our first blockbuster seller.
The breakthrough isn't writing more books - it's aligning your expertise with what people actually want. It takes 2-3 books to find this sweet spot, not 20.
Want my complete market research method (the same process we used at Fine Homebuilding)? Comment "RESEARCH" below and I'll send it over.