Social Impact Spotlight: Duracell 🔋
At , we believe stories have the power to light the way and so do the brands behind them. This week’s honors Duracell for its work in crisis response, public health, and family safety.
Whether it’s their PowerForward fleet supporting communities after hurricanes, hearing screenings that reconnect loved ones, or battery tech that protects children, Duracell steps up when it matters most.
Their commitment reminds us of the heart behind our own productions, from the upcoming Storm Warriors to PBS Kids Weather Hunters.
Read more: duracell.com/powerforward
06/19/2025
Bentonville, we felt the love! 🌤💙
brought the heat (and the heart) to this year’s with a peak at our series . Here’s a quick look back at the moments that had us talking from the first look to the full house.
🎬 Swipe ⬅️ Slide 3 for a video roundup.
06/17/2025
ARE'S finest kicked off in style with cocktails, conversation, and catching up with some amazing folks, including festival partner and our friends at and . 🥂
Al also sat down for a quick chat about at Crystal Bridges, surrounded by art, ideas, and big energy for what’s ahead. 🌤️🎬
Swipe through for some of our fave moments from the start of the festival!
06/17/2025
📍 Al has landed in Bentonville! Yesterday we got a warm welcome from the Mayor of Bentonville to kick off his visit.
Today, hits the stage at the 11th Annual Bentonville Film Festival (), led by , for an exclusive first look at ! 🌤️✨ Premiering this Fall on (Sep. 8), the series makes weather science fun and engaging for kids and families.
👀 Swipe to watch Al explain how a love of animation sparked his idea for Weather Hunters! More behind-the-scenes coming soon!
06/10/2025
This 🌈, we spotlight AARP for uplifting LGBTQIA+ communities through programming on q***r history, art, and intersectionality. We’re proud to share that Kenyatta: Do Not Wait Your Turn, the story of Black, LGBTQ+ changemaker Rep. Malcolm Kenyatta produced by Seven Knots Film & Media, just won a 2025 Silver Telly Awards! 🎉 Representation. Advocacy. Impact. That's the story.
05/21/2025
"Gaining Ground: The Fight for Black Land" has been recognized with a Silver Telly Award in the General-Documentary: Long Form (Above 40 minutes) – Branded Content category at the 46th Annual 2025 Telly Awards!
That's a mouthful, but this documentary is so worthy of the honor. It's a beautifully shot film that focuses on the generational struggle for Black land ownership in America and the resilience of folks fighting to change that.
We want to extend our heartfelt thanks to John Deere for their partnership, to director Eternal Polk for his vision, and to all the participants who bravely shared their stories in the film. We are grateful for this recognition and proud to help shine a light on these important stories.
Social Impact Sunday Spotlight: VIZIO📺💡
This week, we're shining a spotlight on , a brand known for innovative tech, community empowerment, inclusive storytelling, and a strong commitment to sustainability.
📺From donating to nonprofits like Boys & Girls Clubs and Autism Speaks, VIZIO’s impact goes far beyond entertainment.
📺They're redefining TV programming through genre-focused channels like Polaris (hip hop culture) and Fork & Flight (food and travel) bring diverse creators to the forefront, while their WatchFree+ platform offers 20,000+ free titles celebrating culture, education, and inclusion. They're also reducing e-waste, using recycled packaging and lowering its carbon footprint.
Swipe through to learn how VIZIO is using its platform to uplift stories, educate communities, and innovate responsibly. 🌎✨
Let’s continue to support brands that put purpose behind the screen!
03/24/2025
This Women’s History Month, we're giving flowers to an award-winning journalist and artist known for uplifting Black voices while exploring cultural identity through audio storytelling, sound art, and performance.💐
From co-hosting to creating a new audio series on Black people and extraterrestrials, Kia’s work challenges norms, reclaims narratives, and sparks imagination.
In 2024, she was awarded a MacDowell Fellowship and Calderwood Project Grant—and we’re proud to have collaborated with her on a project in development at .
Swipe through to learn how Kia’s fearless storytelling transforms how we see ourselves and the world around us.
📸: Ocean Morisset
02/27/2025
🚨 FINAL SHOWING TONIGHT! 🚨Gaining Ground: The Fight for Black Land, directed by Eternal Polk and produced by Al Roker with John Deere, airs for the last time tonight at 8 PM ET on Impact Television Network. 📺
This film tells the urgent story of Black farmers fighting for their land, wealth, and legacy—and how programs like the LEAP Coalition are helping them access financial & technical resources to secure their future.
📍 FINAL Airing: TONIGHT – 8 PM ET
🔗 Watch & share to support Black land ownership.
11/03/2024
This week, we’re shining a light on —music icon and animal advocate! Gloria has long supported an amazing organization saving thousands of dogs.
PLUS, we’re thrilled to announce Serving Up Joy w/ Gloria Gaynor, her new series produced by for Gloria shares recipes and stories from life on the road, bringing love into every dish.
Paws up for Gloria + Danny & Ron’s Rescue! 🐾💙
10/10/2024
Advertising Week New York has been incredible, and we loved returning for the action! Our panel on storytelling’s power to elevate brands was an inspiring success. 🚀 Thanks to our amazing panelists— (ARE), Ashlee Davis and Paige Grossman Nelson from —for sharing their expertise on authentic storytelling, and to our ARE team, who showed up in force. Highlights are coming soon!
Be the first to know and let us send you an email when Al Roker Entertainment posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
When we introduce ourselves, the first statement that most people make is “I didn’t know Al Roker had a production company!”
He does....and we’ve been around for over 25 years!
Under Al’s guidance, Al Roker Entertainment (ARE) has become an industry-leading producer of original, award-winning TV programs and storytelling content. Al Roker knows TV, has 13 Emmy awards (among a truckload of many other accolades) and is a trusted multi-media authority. This certainly rubs off on the shows we (and he) produce! We partner with a litany of creative producers, directors, writers, visionaries, talent, brands, production companies, and distribution platforms to produce all forms of innovative content.
Now celebrating our second quarter of a century (!), we’ve produced a variety of breakthrough unscripted, scripted, branded and digital programming for a multitude of channels and platforms. Some of our marquee shows include the reality-based “DEA” program for Spike TV, “Kimberly’s Simply Southern” for Great American Country, "Celebrity Holiday Homes" for HGTV, the “Musial Awards” for CBS Sports and CBS Sports Net, and the Weather Channel hit “Coast Guard Alaska” and its popular spin offs, Coast Guard Florida and Coast Guard Cape Disappointment, all now airing (FREE!) on Pluto TV and Peacock from NBC.
Al Roker Entertainment also recently produced “Girl Starter,” a STEM-based reality competition program for TLC that had 12 young ladies teaming up to create a business and then pitch it to judges for a $100K startup prize.
This fun, compelling branded entertainment piece was sponsored by Staples, Visa, Microsoft, and more and targeted at a highly engaged and reactive audience.
Typically, our branded entertainment division works with leading ad agencies nationwide to create compelling, and in most cases - pro-social - content that seeks to broadcast the good deeds that brands and companies contribute, including projects for ConAgra, Pedigree, Musial Awards, Comcast, Eckrich Meats, Cerner, Life Aid Research Institute, Northwell Health and more. We are experts at pairing brands with non-profits, ad agencies, and PR firms to tell compelling stories of good deeds that live across multiple platforms: everything from network/cable TV and SVOD/OTT channels to social media platforms including YouTube, Facebook, Twitch, TikTok and Instagram.
Did you know our boss, Al Roker, is also a bestselling author? In his spare time(!) Al has written 12 books, some of which have been made into Hallmark TV movies.
His latest book (#13) “You Look So Much Better In Person” is out now and is a hit with his fans! In the tradition of Dick Van Dyke's Keep Moving and Dan Rather's Rather Outspoken, Today co-anchor Al Roker presents a humorous collection of essays based on lessons for living a happy life and achieving success through the power of saying "yes!"
