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72point US

72point US Dynamic research. Guaranteed coverage. Unrivaled results for America's leading brands.

72Point Inc 72Point is a branch of SWNS, the largest independent news agency in Europe. 72Point specializes in turning stats into stories.

We produce creative, newsworthy copy for our clients based on a series of statistics collected from PR surveys and market research. It all begins with you, our client. We start by discussing the key message you'd like to convey to your target audience. We then come up with an engaging and original story to present your message and back it up with survey data from our panel of over a 100,000 paneli

We produce creative, newsworthy copy for our clients based on a series of statistics collected from PR surveys and market research. It all begins with you, our client. We start by discussing the key message you'd like to convey to your target audience. We then come up with an engaging and original story to present your message and back it up with survey data from our panel of over a 100,000 paneli

Operating as usual

With the news in that Punxsutawney Phil has seen his shadow, predicting six more weeks of winter, here's a fun fact ⤵❄️ ...
02/02/2022

With the news in that Punxsutawney Phil has seen his shadow, predicting six more weeks of winter, here's a fun fact ⤵
❄️ 58% believe that whether or not the groundhog sees its shadow on Groundhog Day DOES actually determine the length of winter 👀
#groundhogday #punxsutawneyphil

No one said online dating is easy… but here a few things that influence a first impression #nopressure 😁 smile👀 eyes🕺🏽 c...
01/19/2022
These Are The First Things People Spot When They Open A Dating App Profile

No one said online dating is easy… but here a few things that influence a first impression #nopressure
😁 smile
👀 eyes
🕺🏽 clothes
🧔🏽 haircut
🔤 spelling & grammar
📸 photos & video
⚠️ type of content shared
https://hubs.ly/Q012rdlz0
Survey by OnePoll on behalf of Spark Aligners

76% of Americans said they don’t always smile in photos, negatively affecting others’ impression of them at first glance on dating apps. Things like clothes, backdrop, or location where the i…

📸 Vote for your favorite photo of the year!Our sister news agency SWNS has released its annual ‘Picture of the Year’ gal...
12/24/2021

📸 Vote for your favorite photo of the year!
Our sister news agency SWNS has released its annual ‘Picture of the Year’ gallery. This is a collection of the 100 most compelling images SWNS has run in 2021, as chosen by their picture editors.
You are invited to help choose this year’s winner by voting for your favorites. Simply check the ❤️ icon next to the photos you love: https://images.swns.com/?page_id=3509
“A great news photograph can be many things, but its core quality is that it tells you a story that lives in your memory”

11/25/2021

Thanksgiving: time for reflection, appreciation and gratitude. We wish you all a restful and enjoyable Thanksgiving weekend. 🧡
#thanksgiving #thankful #gratitude #holidayweekend

The holidays are about to get heated. OnePoll research reveals nearly two-thirds of vaccinated Americans have banned unv...
11/24/2021
Two-thirds of Americans to ban unvaxxed relatives from the holidays

The holidays are about to get heated.
OnePoll research reveals nearly two-thirds of vaccinated Americans have banned unvaccinated family members from their holiday gatherings this year.
#thanksgiving2021 #OpinionPoll

The study by OnePoll, conducted on November 2, surveyed 2,000 Americans in an effort to provide insight on how the COVID-19 vaccine has impacted people's relationships with their loved ones.

Our research division OnePoll ran a survey in response to the news that Jennifer Aniston had dropped friends over their ...
09/17/2021
1 in 7 people ended friendships over COVID-19 vaccine stance, survey finds

Our research division OnePoll ran a survey in response to the news that Jennifer Aniston had dropped friends over their vaccination status. The poll revealed 1 in 7 vaccinated Americans have done the same.
⤵ Read the story here, covered by the Today Show ⤵

https://www.today.com/health/1-7-people-have-ended-friendships-over-covid-19-vaccine-t231279

The survey of 1,000 Americans found that many were willing to drop a friend who refused to be vaccinated against COVID-19.

Should the search for a new Jeopardy! host end with LeVar Burton?! Our OnePoll survey asked 1,000 Americans who they thi...
07/30/2021
Should the search for a new 'Jeopardy!' host end with LeVar Burton?

Should the search for a new Jeopardy! host end with LeVar Burton?! Our OnePoll survey asked 1,000 Americans who they think should be the show's permanent host...
#OpinionPoll #LeVarBurton
https://www.onepoll.us/should-the-search-for-a-new-jeopardy-host-end-with-levar-burton/

A OnePoll survey asked 1,003 Americans their opinions on how ABC’s long-running game show "Jeopardy!" has evolved since the death of former host Alex Trebek last year.

When is a sandwich not a sandwich? When it’s a hot dog, of course. 🌭👀A OnePoll study for Applegate reveals more than hal...
07/21/2021

When is a sandwich not a sandwich? When it’s a hot dog, of course. 🌭👀
A OnePoll study for Applegate reveals more than half of Americans think hot dogs are sandwiches.
And 75% have even put condiments on the bun before the hot dog.
#nationalhotdogday #hotdoglovers #poll #survey

For #PrideMonth we conducted a OnePoll survey with 1,000 LGBTQIA Americans. Our research revealed:◦ 1 in 3 LGBT employee...
06/25/2021
One in three LGBT employees worry about workplace bullying

For #PrideMonth we conducted a OnePoll survey with 1,000 LGBTQIA Americans. Our research revealed:
◦ 1 in 3 LGBT employees worry about workplace bullying
◦ 25% fear not even being hired in the first place
◦ >50% of trans, non-binary and gender-questioning workers surveyed said they don’t feel comfortable being themselves at work
◦ 47% of all respondents believe that their workplace could be doing more to support transgender rights
🔗 Read the results in our #Pride survey blog: https://www.onepoll.us/one-in-three-lgbt-employees-worry-about-workplace-bullying/

OnePoll conducted a survey of 1,000 Americans on the LGBTQIA spectrum. The research revealed 1 in 3 LGBT employees worry about workplace bullying.

Something for the weekend? Research for Sport Clips Haircuts found one in five American men would bring back the classic...
05/21/2021
One in Five American Men Want the Mullet to Be Back in Style, According to Survey

Something for the weekend?
Research for Sport Clips Haircuts found one in five American men would bring back the classic 80s mullet hairstyle.👌
Next up were 90s “curtain bangs” and the 2010s “undercut”👇
#hairstyle #haircut #mullet #fridayvibes
https://people.com/style/one-in-five-american-men-want-mullet-back-in-style-survey

Fifty-five percent of men surveyed admitted they want to change up their look but are afraid to try something new

Our earth 🌎 Our home 🏡Happy Earth Day 💚Three days of climate action culminate in today’s #EarthDayLive. Check out earthd...
04/22/2021

Our earth 🌎 Our home 🏡
Happy Earth Day 💚
Three days of climate action culminate in today’s #EarthDayLive. Check out earthday.org for details of #EarthDay events near you.
#noplanetb #restoreourearth #earthday2021 #climateaction #greenliving #sustainability

We are recruiting for a number of new roles across our editorial, sales and account management teams. We have exciting p...
04/21/2021

We are recruiting for a number of new roles across our editorial, sales and account management teams. We have exciting plans and offer great opportunities for development within a growing company. Take a closer look at our openings in New York, California and Texas: https://72point.news/work-with-us
#wearehiring #jobopening #workwithus

Our OnePoll study for Stokke found 82% of parents are making a daily, concerted effort to raise their children to be con...
01/26/2021
What's the Key to Raising Confident Kids? Here's What the Majority of Parents Say...

Our OnePoll study for Stokke found 82% of parents are making a daily, concerted effort to raise their children to be confident.
Take a look at the survey findings and the steps parents are taking to instill more confidence in their kids:
https://www.goodnewsnetwork.org/whats-the-key-to-raising-confident-kids-poll/

Check out the results of this poll that looked at how parents can raise confident children.

📸  Vote for your favorite Picture of the Year!It's that time of year when our press agency SWNS shares some of their mos...
12/22/2020

📸 Vote for your favorite Picture of the Year!
It's that time of year when our press agency SWNS shares some of their most incredible photographs from the past 12 months. These 100 photos selected by SWNS picture editors represent just a few of the news stories they’ve worked on in 2020. Take a look at this collection of beautiful, heart-breaking, uplifting, fun and phenomenal photography and help choose a winner.
https://images.swns.com/swns-picture-year-2020-vote-now

An online study we conducted for Osmo featured on Real Time with Bill Maher this month. Watch Bill talk about parents’ n...
09/29/2020
New Rule: Side with Teachers | Real Time with Bill Maher (HBO)

An online study we conducted for Osmo featured on Real Time with Bill Maher this month. Watch Bill talk about parents’ newfound respect for teachers, and how 7 in 10 now believe being a teacher is a harder job than their own!
#homeschooling #parenting
https://www.youtube.com/watch?v=BDfwHo4ELbA

Subscribe to the Real Time YouTube: http://itsh.bo/10r5A1B Bill calls on parents to show their newfound respect for teachers by taking their side in classroo...

07/20/2020
CBS This Morning - Quarantine sleep routines - Survey by Leesa Sleep

How's your sleep routine? Our study for Leesa found lockdown has left many Americans feeling exhausted. 70% said their bedtime habits have been inconsistent. Late night TV binges and failing to keep kids on a consistent schedule are among the reasons for disrupted sleep patterns.
😴 📺

Today is National I Forgot Day. (Relatable!)Our study for Natrol reveals the most embarrassing things we forget... and w...
07/02/2020
The most embarrassing thing to forget, according to research

Today is National I Forgot Day. (Relatable!)

Our study for Natrol reveals the most embarrassing things we forget... and what it is that affects our short-term memory. #iForgotDay

https://nypost.com/2020/06/29/the-most-embarrassing-thing-to-forget-according-to-research/

Forgetting someone’s name after being introduced to them is more embarrassing than forgetting a significant other’s birthday, according to new research. The survey of 2,000 Americans (aged 35+) fou…

Happy #FathersDayDid you know you start becoming your father at just 37 years old? Check out the top traits we get from ...
06/21/2020
These are the signs you’re becoming your father

Happy #FathersDay

Did you know you start becoming your father at just 37 years old? Check out the top traits we get from our dads! 👇👀

This survey by Omaha Steaks also reveals what dads REALLY want for Father's Day.

https://nypost.com/2020/06/12/the-signs-youre-becoming-your-father-and-the-average-age-it-begins/

You start becoming your father at age 37, according to a new poll. Not only that, but 68 percent of those surveyed said they feel more like their father with every passing year. Thirty-seven percen…

05/15/2020

An incredibly moving and honest video of COVID-19 in New York. This video documents Adam Gray, our Chief Photographer at SWNS NYC as he photographs life in the city during the pandemic.
Director @iansderry
DoP @cimpher
#photojournalism #swns #covid19 #covid_19 #coronavirus #nyc #newyork #photography #media #news #press #pandemic #lockdown #documentary #usa

Need a boost? We've created a Good News page. If you like the sound of skating dogs, painting pups (there's a theme ther...
04/30/2020

Need a boost? We've created a Good News page. If you like the sound of skating dogs, painting pups (there's a theme there!) and lighthearted stories... take a look 👀👉 https://72point.news/good-news-april
#goodnews #happystories

04/29/2020
Covid-19 stimulus survey

Our OnePoll study for Self Financial, Inc. found over 80% of Americans don’t think the one-time stimulus check payment is enough to keep them financially afloat. And half have already taken money from their savings to pay bills. More #research findings from the #covid19 survey here:

04/24/2020
PR pivot: How to successfully sell-in to news-desks during a pandemic

Work in PR? Selling in to the media? Watch our recorded webinar "The PR Pivot: how to sell in to news desks".
Our Heads of Media Liaison and Editorial discuss how to sensitively position and pitch to news desks during the pandemic. Hosted by Stella Bayles of CoverageBook.com.
https://www.youtube.com/watch?v=NlSShYyt_s4&feature=youtu.be

Selling-in to the media during a world-wide pandemic is a challenge. The agenda, journalist set-up and news-desks have all changed. This webinar outlines tho...

Happy #NationalPuppyDayPiglets & grown dogs count too, right?! Our team clearly have a bit of a thing for pets. Meet Pen...
03/23/2020

Happy #NationalPuppyDay
Piglets & grown dogs count too, right?! Our team clearly have a bit of a thing for pets. Meet Penny, Harvey, Woody, Rocket, Beckham, Coco, GiGi, Mabel, Elvis, Maggie, Riley, Cider... and Petunia the piglet. 😍

This picture taken by our talented SWNS press photographer Adam Gray sums up how we are feeling.Well, almost.Our co-work...
03/19/2020

This picture taken by our talented SWNS press photographer Adam Gray sums up how we are feeling.
Well, almost.
Our co-workers, clients, friends and families are in New York, California and across the whole of the United States and beyond.
We do hope you are ALL staying strong.
We are here. Working from home.
And we are thankfully healthy.
Do not hesitate to contact our team for advice, support or to simply catch up.
And, most importantly, take care. Stay strong.

Who is your favorite superhero?A survey by Visit Anaheim reveals American's Top Ten heroes..(Oh how we wish we had some ...
03/12/2020
Americans reveal their favorite superhero

Who is your favorite superhero?
A survey by Visit Anaheim reveals American's Top Ten heroes..
(Oh how we wish we had some Marvel and DC emojis!)

👓 Superman
🕸 Spider-Man
🦇 Batman
🇺🇸 Captain America
🧔🏻 Iron Man
💪 Wonder Woman
🌊 Aquaman
⭐️ Captain Marvel
🧔🏾 Black Panther
🐺 Wolverine

It’s a bird, it’s a plane — it’s Superman, earning the title of “America’s favorite superhero,” according to new research. A survey of 2,000 Americans pinpointed respondents’ favorite heroes and Su…

03/11/2020

Love your sleep? Our study for The Mattress Nerd revealed 55% of respondents would take a pay cut if they could nap at work 😴
79% of nappers said it’s a hobby of theirs 😂

#sleep #powernap #bedtime #lovesleep #mattress #napping #survey #infographic

Happy #EmployeeAppreciationDay"This is always easy for us. We employ nice people! With staff retention at over 90%, we m...
03/06/2020

Happy #EmployeeAppreciationDay
"This is always easy for us. We employ nice people! With staff retention at over 90%, we make friendships as well as work relationships. So even those that do move on stay in touch. The friendships we've built alongside our business make the whole journey fun and a total pleasure. So, thank you friends" Tim Haslam, CEO, @72pointus
#employees #appreciation #thankful #teamwork #businessgrowth #friends #coworkers #agencylife #thankyou

02/13/2020

Who needs a Valentine when we have Galentine’s Day?! 👏💪
#LeslieKnopeknowsbest
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.
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#galentinesday #thursdaythoughts #throwbackthursday #support #respect #galentines #friends #coworkers

02/11/2020
Are Americans more confident cooking breakfast, lunch or dinner?

"Over easy-peasy." How confident are you when it comes to cooking? According to a study by Mazola, 4 in 10 Americans can only cook one meal without outside help. And that meal is breakfast.. eggs & french toast! 🍳🍞☕️

Watch 3rd Hour of TODAY discuss the survey findings.

True today and every day.Words to inspire and live by.#MLKDay #MartinLutherKing
01/20/2020

True today and every day.
Words to inspire and live by.
#MLKDay #MartinLutherKing

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Wednesday 9am - 5pm
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Friday 9am - 5pm

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very good and honest