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72Point Inc 72Point is a branch of SWNS, the largest independent news agency in Europe. 72Point specializes in turning stats into stories.
We produce creative, newsworthy copy for our clients based on a series of statistics collected from PR surveys and market research. It all begins with you, our client. We start by discussing the key message you'd like to convey to your target audience. We then come up with an engaging and original story to present your message and back it up with survey data from our panel of over a 100,000 paneli
We produce creative, newsworthy copy for our clients based on a series of statistics collected from PR surveys and market research. It all begins with you, our client. We start by discussing the key message you'd like to convey to your target audience. We then come up with an engaging and original story to present your message and back it up with survey data from our panel of over a 100,000 paneli
Operating as usual
With the news in that Punxsutawney Phil has seen his shadow, predicting six more weeks of winter, here's a fun fact ⤵
❄️ 58% believe that whether or not the groundhog sees its shadow on Groundhog Day DOES actually determine the length of winter 👀
#groundhogday #punxsutawneyphil
No one said online dating is easy… but here a few things that influence a first impression #nopressure
😁 smile
👀 eyes
🕺🏽 clothes
🧔🏽 haircut
🔤 spelling & grammar
📸 photos & video
⚠️ type of content shared
https://hubs.ly/Q012rdlz0
Survey by OnePoll on behalf of Spark Aligners
76% of Americans said they don’t always smile in photos, negatively affecting others’ impression of them at first glance on dating apps. Things like clothes, backdrop, or location where the i…
📸 Vote for your favorite photo of the year!
Our sister news agency SWNS has released its annual ‘Picture of the Year’ gallery. This is a collection of the 100 most compelling images SWNS has run in 2021, as chosen by their picture editors.
You are invited to help choose this year’s winner by voting for your favorites. Simply check the ❤️ icon next to the photos you love: https://images.swns.com/?page_id=3509
“A great news photograph can be many things, but its core quality is that it tells you a story that lives in your memory”
Thanksgiving: time for reflection, appreciation and gratitude. We wish you all a restful and enjoyable Thanksgiving weekend. 🧡
#thanksgiving #thankful #gratitude #holidayweekend
The holidays are about to get heated.
OnePoll research reveals nearly two-thirds of vaccinated Americans have banned unvaccinated family members from their holiday gatherings this year.
#thanksgiving2021 #OpinionPoll
The study by OnePoll, conducted on November 2, surveyed 2,000 Americans in an effort to provide insight on how the COVID-19 vaccine has impacted people's relationships with their loved ones.
Our research division OnePoll ran a survey in response to the news that Jennifer Aniston had dropped friends over their vaccination status. The poll revealed 1 in 7 vaccinated Americans have done the same.
⤵ Read the story here, covered by the Today Show ⤵
https://www.today.com/health/1-7-people-have-ended-friendships-over-covid-19-vaccine-t231279
The survey of 1,000 Americans found that many were willing to drop a friend who refused to be vaccinated against COVID-19.
Should the search for a new Jeopardy! host end with LeVar Burton?! Our OnePoll survey asked 1,000 Americans who they think should be the show's permanent host...
#OpinionPoll #LeVarBurton
https://www.onepoll.us/should-the-search-for-a-new-jeopardy-host-end-with-levar-burton/
A OnePoll survey asked 1,003 Americans their opinions on how ABC’s long-running game show "Jeopardy!" has evolved since the death of former host Alex Trebek last year.
When is a sandwich not a sandwich? When it’s a hot dog, of course. 🌭👀
A OnePoll study for Applegate reveals more than half of Americans think hot dogs are sandwiches.
And 75% have even put condiments on the bun before the hot dog.
#nationalhotdogday #hotdoglovers #poll #survey
For #PrideMonth we conducted a OnePoll survey with 1,000 LGBTQIA Americans. Our research revealed:
◦ 1 in 3 LGBT employees worry about workplace bullying
◦ 25% fear not even being hired in the first place
◦ >50% of trans, non-binary and gender-questioning workers surveyed said they don’t feel comfortable being themselves at work
◦ 47% of all respondents believe that their workplace could be doing more to support transgender rights
🔗 Read the results in our #Pride survey blog: https://www.onepoll.us/one-in-three-lgbt-employees-worry-about-workplace-bullying/
OnePoll conducted a survey of 1,000 Americans on the LGBTQIA spectrum. The research revealed 1 in 3 LGBT employees worry about workplace bullying.
Something for the weekend?
Research for Sport Clips Haircuts found one in five American men would bring back the classic 80s mullet hairstyle.👌
Next up were 90s “curtain bangs” and the 2010s “undercut”👇
#hairstyle #haircut #mullet #fridayvibes
https://people.com/style/one-in-five-american-men-want-mullet-back-in-style-survey
Fifty-five percent of men surveyed admitted they want to change up their look but are afraid to try something new
Do you know what moms really want for Mother's Day? A night of uninterrupted sleep! 😴 😍 Check out the research findings from a OnePoll study for Mattress Firm - featured here on Good Morning America.
#mothersday #lovesleep
Our earth 🌎 Our home 🏡
Happy Earth Day 💚
Three days of climate action culminate in today’s #EarthDayLive. Check out earthday.org for details of #EarthDay events near you.
#noplanetb #restoreourearth #earthday2021 #climateaction #greenliving #sustainability
We are recruiting for a number of new roles across our editorial, sales and account management teams. We have exciting plans and offer great opportunities for development within a growing company. Take a closer look at our openings in New York, California and Texas: https://72point.news/work-with-us
#wearehiring #jobopening #workwithus
A lovely story from one of our SWNS journalists Brelaun Douglas. Brelaun interviewed neuroscientist Joey Ramp about her lab assistant Sampson the Service Dog in Science and her work advocating for more service dogs in laboratories.
#disabilityadvocacy #servicedogs #STEM
https://edition.metro.news/content/20210304.pm/htmlpages/2354312.html
Posted by Metro
Our OnePoll study for Stokke found 82% of parents are making a daily, concerted effort to raise their children to be confident.
Take a look at the survey findings and the steps parents are taking to instill more confidence in their kids:
https://www.goodnewsnetwork.org/whats-the-key-to-raising-confident-kids-poll/
Check out the results of this poll that looked at how parents can raise confident children.
📸 Vote for your favorite Picture of the Year!
It's that time of year when our press agency SWNS shares some of their most incredible photographs from the past 12 months. These 100 photos selected by SWNS picture editors represent just a few of the news stories they’ve worked on in 2020. Take a look at this collection of beautiful, heart-breaking, uplifting, fun and phenomenal photography and help choose a winner.
https://images.swns.com/swns-picture-year-2020-vote-now
An online study we conducted for Osmo featured on Real Time with Bill Maher this month. Watch Bill talk about parents’ newfound respect for teachers, and how 7 in 10 now believe being a teacher is a harder job than their own!
#homeschooling #parenting
https://www.youtube.com/watch?v=BDfwHo4ELbA
Subscribe to the Real Time YouTube: http://itsh.bo/10r5A1B Bill calls on parents to show their newfound respect for teachers by taking their side in classroo...
How's your sleep routine? Our study for Leesa found lockdown has left many Americans feeling exhausted. 70% said their bedtime habits have been inconsistent. Late night TV binges and failing to keep kids on a consistent schedule are among the reasons for disrupted sleep patterns.
😴 📺
Today is National I Forgot Day. (Relatable!)
Our study for Natrol reveals the most embarrassing things we forget... and what it is that affects our short-term memory. #iForgotDay
https://nypost.com/2020/06/29/the-most-embarrassing-thing-to-forget-according-to-research/
Forgetting someone’s name after being introduced to them is more embarrassing than forgetting a significant other’s birthday, according to new research. The survey of 2,000 Americans (aged 35+) fou…
Happy #FathersDay
Did you know you start becoming your father at just 37 years old? Check out the top traits we get from our dads! 👇👀
This survey by Omaha Steaks also reveals what dads REALLY want for Father's Day.
https://nypost.com/2020/06/12/the-signs-youre-becoming-your-father-and-the-average-age-it-begins/
You start becoming your father at age 37, according to a new poll. Not only that, but 68 percent of those surveyed said they feel more like their father with every passing year. Thirty-seven percen…
An incredibly moving and honest video of COVID-19 in New York. This video documents Adam Gray, our Chief Photographer at SWNS NYC as he photographs life in the city during the pandemic.
Director @iansderry
DoP @cimpher
#photojournalism #swns #covid19 #covid_19 #coronavirus #nyc #newyork #photography #media #news #press #pandemic #lockdown #documentary #usa
Need a boost? We've created a Good News page. If you like the sound of skating dogs, painting pups (there's a theme there!) and lighthearted stories... take a look 👀👉 https://72point.news/good-news-april
#goodnews #happystories
Our OnePoll study for Self Financial, Inc. found over 80% of Americans don’t think the one-time stimulus check payment is enough to keep them financially afloat. And half have already taken money from their savings to pay bills. More #research findings from the #covid19 survey here:
Work in PR? Selling in to the media? Watch our recorded webinar "The PR Pivot: how to sell in to news desks".
Our Heads of Media Liaison and Editorial discuss how to sensitively position and pitch to news desks during the pandemic. Hosted by Stella Bayles of CoverageBook.com.
https://www.youtube.com/watch?v=NlSShYyt_s4&feature=youtu.be
Selling-in to the media during a world-wide pandemic is a challenge. The agenda, journalist set-up and news-desks have all changed. This webinar outlines tho...
Happy #NationalPuppyDay
Piglets & grown dogs count too, right?! Our team clearly have a bit of a thing for pets. Meet Penny, Harvey, Woody, Rocket, Beckham, Coco, GiGi, Mabel, Elvis, Maggie, Riley, Cider... and Petunia the piglet. 😍
This picture taken by our talented SWNS press photographer Adam Gray sums up how we are feeling.
Well, almost.
Our co-workers, clients, friends and families are in New York, California and across the whole of the United States and beyond.
We do hope you are ALL staying strong.
We are here. Working from home.
And we are thankfully healthy.
Do not hesitate to contact our team for advice, support or to simply catch up.
And, most importantly, take care. Stay strong.
62 Percent of People Wouldn't Date Someone with Different Sleep Habits, Survey Finds
42% of respondents said they preferred to sleep in a warm room, while 44% said they prefer a colder room
Who is your favorite superhero?
A survey by Visit Anaheim reveals American's Top Ten heroes..
(Oh how we wish we had some Marvel and DC emojis!)
👓 Superman
🕸 Spider-Man
🦇 Batman
🇺🇸 Captain America
🧔🏻 Iron Man
💪 Wonder Woman
🌊 Aquaman
⭐️ Captain Marvel
🧔🏾 Black Panther
🐺 Wolverine
It’s a bird, it’s a plane — it’s Superman, earning the title of “America’s favorite superhero,” according to new research. A survey of 2,000 Americans pinpointed respondents’ favorite heroes and Su…
Love your sleep? Our study for The Mattress Nerd revealed 55% of respondents would take a pay cut if they could nap at work 😴
79% of nappers said it’s a hobby of theirs 😂
#sleep #powernap #bedtime #lovesleep #mattress #napping #survey #infographic
Happy #EmployeeAppreciationDay
"This is always easy for us. We employ nice people! With staff retention at over 90%, we make friendships as well as work relationships. So even those that do move on stay in touch. The friendships we've built alongside our business make the whole journey fun and a total pleasure. So, thank you friends" Tim Haslam, CEO, @72pointus
#employees #appreciation #thankful #teamwork #businessgrowth #friends #coworkers #agencylife #thankyou
Research by Vitamin Angels for #InternationalWomensDay reveals nearly half of women face gender discrimination almost every day.
The poll of men & women found that 72% of men agreed that women still face gender discrimination nearly every day.
Read the full research results here: https://www.vitaminangels.org/articles/nearly-half-of-women-face-gender-discrimination-almost-every-day
Do you feel the same? 👀
We polled 2,000 parents of school-aged children on behalf of Osmo and found that three in four parents think they’re better moms and dads than their own. See the full results here 👇
According to a new survey, three in four people think parenting is more difficult in the modern world than it was when they were children
Who needs a Valentine when we have Galentine’s Day?! 👏💪
#LeslieKnopeknowsbest
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#galentinesday #thursdaythoughts #throwbackthursday #support #respect #galentines #friends #coworkers
"Over easy-peasy." How confident are you when it comes to cooking? According to a study by Mazola, 4 in 10 Americans can only cook one meal without outside help. And that meal is breakfast.. eggs & french toast! 🍳🍞☕️
Watch 3rd Hour of TODAY discuss the survey findings.
True today and every day.
Words to inspire and live by.
#MLKDay #MartinLutherKing
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How's your sleep routine? Our study for Leesa found lockdown has left many Americans feeling exhausted. 70% said their bedtime habits have been inconsistent. Late night TV binges and failing to keep kids on a consistent schedule are among the reasons for disrupted sleep patterns. 😴 📺
An incredibly moving and honest video of COVID-19 in New York. This video documents Adam Gray, our Chief Photographer at SWNS NYC as he photographs life in the city during the pandemic. Director @iansderry DoP @cimpher #photojournalism #swns #covid19 #covid_19 #coronavirus #nyc #newyork #photography #media #news #press #pandemic #lockdown #documentary #usa
Our OnePoll study for Self Financial, Inc. found over 80% of Americans don’t think the one-time stimulus check payment is enough to keep them financially afloat. And half have already taken money from their savings to pay bills. More #research findings from the #covid19 survey here:
Who needs a Valentine when we have Galentine’s Day?! 👏💪 #LeslieKnopeknowsbest . . . #galentinesday #thursdaythoughts #throwbackthursday #support #respect #galentines #friends #coworkers
"Over easy-peasy." How confident are you when it comes to cooking? According to a study by Mazola, 4 in 10 Americans can only cook one meal without outside help. And that meal is breakfast.. eggs & french toast! 🍳🍞☕️ Watch 3rd Hour of TODAY discuss the survey findings.
Our research for Sabra found that most young people prefer Friendsgiving more than Thanksgiving! 👀 Why? Because it avoids personal questions from the family, and they don’t have to worry about offending a relative! Whoever you spend it with.. Happy Thanksgiving AND Friendsgiving! 🧡 #thanksgiving #happythanksgiving #happyfriendsgiving #holidays #familytime #friends #thanksgivingdinner #November #november28 #thankful
It's #TaxDay! A study conducted by H&R Block shows that 7 in 10 #millennials are worried about filing their taxes incorrectly. Despite the concern, 61% file by themselves.
If you're having trouble finding the chips and cookies, try asking your mom! Turns out 66% of American moms are hiding the best snacks in order to avoid sharing with their partners and children, according to a study done by Crispy Green
Happy President's Day! Join us in honoring all of the United States Presidents that have served our country.
The men of 72point US sound off on the #romphim. 33% of them are fans!
Thanks to Pepper Palace for the laughs/pain. #flashbang #youwin
Find out why Tom is hating his life... on Friday.
Fire Friday's Baron Foods Limited West Indian Hot Sauce vs. Pepper Palace Time's UP Reaper Hot Sauce
Total Package Muzik Group, Inc.
150-34 14th AveFound Objects Music Productions
20 Jay Street, Suite 618, Brooklyn