Clicky

ClickZ ClickZ provides insight and analysis on the latest trends, tools and technology in digital marketing and advertising. ClickZ, an online publication, is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-.

From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.

Operating as usual

📢 Do we have your attention when we say #socialtokens? 👀💲Looking for #advice on creating #customerengagement on the #Web...
04/08/2022
Rethinking engagement and customer retention with Web3 - ClickZ

📢 Do we have your attention when we say #socialtokens? 👀💲

Looking for #advice on creating #customerengagement on the #Web3? Joe Pulizzi has excellent insight on how to get your bearings right about #NFTs, audiences, #CX, #smartcontracts and more!

http://ow.ly/hzAh50IFj33

How brands can use blockchain tokens to revolutionize the customer experience on the Web3 - Joe Pulizzi elaborates on what brands can do

😱 #CancelCulture is in full throttle. 58 percent of Americans say they would hold #brands and celebrities accountable on...
03/31/2022
Cancel culture and what brands should be doing - ClickZ

😱 #CancelCulture is in full throttle. 58 percent of Americans say they would hold #brands and celebrities accountable on #socialmedia

How can marketers ensure #brandsafety in 2022 and beyond? What are some damage control tips to recover #brandimage? Ann Smarty advises.

http://ow.ly/gVLM50Ixb1R/

As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture

😷 "The pandemic has gone and ruined the perfect data-driven pictures we’d created of our customers, our market and our p...
03/31/2022
Building marketing success from the post-pandemic data black hole

😷 "The pandemic has gone and ruined the perfect data-driven pictures we’d created of our customers, our market and our products, to set strategies for growth."

Dan Arden, Senior Director of Global CRM and Marketing Operations at Groupon , outlines how to build success from the post-pandemic data black hole.

Read more 👉

https://www.clickz.com/building-marketing-success-from-the-post-pandemic-data-black-hole/266716/

#postpandemic #marketingdata #marketingsuccess

The pandemic has gone and ruined the perfect data-driven pictures we’d created of our customers, our market and our products, to set strategies for growth. This creates a big challenge for marketers even as we transition to ‘living with covid’.

03/29/2022
Azlan Raj, CMO at Merkle speaks tomorrow!

The ClickZ Collective launches TOMORROW!

This 1-day agenda is packed with lots of pivotal and exciting sessions prevalent to the future of marketing and will be lead world-leading minds in marketing, including Azlan Raj, Chief Marketing Officer at Merkle!

Azlan will also be joined by marketing leaders from Microsoft, Ericsson, PwC and many more!

Limited places remaining, secure yours now before its too late >> https://clickzcollective.org/registration/

#marketingevent #chiefmarketingofficer #cmo #cmoinsights #marketing #event #opportunity

💰 How do you out-think #competitors that you can't outspend? @Melanie Deziel shares lots of #tips, observations, and exa...
03/25/2022
Perfecting the human connection for your personalization strategy - ClickZ

💰 How do you out-think #competitors that you can't outspend? @Melanie Deziel shares lots of #tips, observations, and examples to -
1. Escape the “big brand #marketing” mindset
2. Personalize connections through #content and #marketing

http://ow.ly/8RS250Ish3g

#Local | #DigitalMarketing

Four masterstrokes on creating an authentic, human connection that brands can use to optimize their digital marketing personalization

03/24/2022
www.clickz.com

🔥Do you have what it takes to become a viral success on TikTok?

Fazoli's Test Kitchen campaign on TikTok, where their chef creates dishes like the ‘Baconator Ravioli’ and ‘Flamin’ Hot Cheetos Chicken Parm’, became a huge win for the restaurant chain driving engagement and reaching new audiences.

Learn more about their success here from Sr. Manager for Digital Marketing, Will Hanrahan, here 👇

http://ow.ly/TCvO50Irgb7

#TikTokMarketing | #Newaudiences | #CMO | #DigitalMarketing | #OrganicContent

📢‘#Inclusivemarketing’ is not the same as ‘#diversity and #inclusion’, somebody had to say it.Have you asked yourself an...
03/22/2022
Is your brand marketing truly inclusive? - ClickZ

📢‘#Inclusivemarketing’ is not the same as ‘#diversity and #inclusion’, somebody had to say it.

Have you asked yourself and your team these four questions to truly become an inclusive #brand?

http://ow.ly/ErTH50Ipmr8

#BrandPerception | #ConsumerBehavior | #CMO | #DigitalMarketing | #Neurodiverse

Four questions you need to ask yourself and your team to truly become inclusive as a brand

#CaseStudy 📢 Are you struggling to pair #brandstorytelling, #data, and #personalization?.@Rego Marquiis, Head of Creativ...
03/10/2022
How Walgreens scaled its performance storytelling - ClickZ

#CaseStudy 📢 Are you struggling to pair #brandstorytelling, #data, and #personalization?

[email protected] Marquiis, Head of Creative, Walgreens shares how the brand achieved this through their newly formed, in-house #creative organization for #performance storytellers. 🎯🙌

#CX | #Content | #DigitalMarketing

A transformation that bridged the gap between the Walgreens business, its customer, and in-house talent - more on performance storytelling

Is your #brand voice truly winning #customers? ❤️Find your answer as Michael Collins, #CMO at the CFA Institute discusse...
02/24/2022
Forging customer connections through a strong brand voice - ClickZ

Is your #brand voice truly winning #customers? ❤️

Find your answer as Michael Collins, #CMO at the CFA Institute discusses four key aspects of a credibile brand voice🔊

#DigitalMarketing | #Branding | #B2B | #Data | #ConsumerEngagement | #Trust

CFA Institute's CMO, Michael Collins discusses four aspects needed to build credibility and win trust through a strong brand voice

Are you stuck in a “big #brandmarketing” mindset? Award-winning branded content creator, Melanie Deziel shares four big ...
02/08/2022
Four big marketing lessons from small businesses - ClickZ

Are you stuck in a “big #brandmarketing” mindset? Award-winning branded content creator, Melanie Deziel shares four big #marketing lessons global #brands can learn from small businesses

http://ow.ly/fI6s50HPqmT

#Strategy | #Content | #Personalization | #DigitalMarketing | #LocalMarketing

How big brands can optimize and improve their marketing by observing what’s working for small and independently owned businesses

How Wells Fargo’s #marketing operations went from alienated to alignedDavid Encizo, vice president of social media marke...
02/01/2022
How Wells Fargo’s marketing operations went from alienated to aligned

How Wells Fargo’s #marketing operations went from alienated to aligned

David Encizo, vice president of social media marketing technology & operations uncovers the #strategy, journey, and outcomes

http://ow.ly/SBJp50HJept

#DigitalMarketing | #SocialListening | #DigitalTransformation | #Martech | #Data | #Leadership

How do you tackle marketing transformation when too much technology is your road blocker? David Encizo from Wells Fargo elaborates on the strategy.

Are you playing Wordle? 🧐Today we are sharing 4 marketing experts' opinions on why Wordle is winning....plus, what YOU c...
01/26/2022

Are you playing Wordle? 🧐

Today we are sharing 4 marketing experts' opinions on why Wordle is winning....plus, what YOU can learn from it!

👉 clickz.com/why-wordle-is-…

#wordle #digitalmarketing #viraltrends

Five senior #marketing roles that will dictate #brand success in 2022 - By CFA Program’s CMO, Michael CollinsIs your rol...
01/20/2022
Five senior marketing roles that will dictate brand success in 2022 - ClickZ

Five senior #marketing roles that will dictate #brand success in 2022 - By CFA Program’s CMO, Michael Collins

Is your role part of this league? Let's find out!

#CMO | #DigitalMarketing | #Industry | #Leadership

Does your brand have these senior marketing roles carved out and in line with consumer expectations? CMO at CFA Insititute discusses.

🚀 Three #trends to watch in 2022 - Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side prioritie...
01/05/2022
Three trends to watch in 2022 - ClickZ

🚀 Three #trends to watch in 2022 - Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the #digital and #marketing arena

#DigitalMarketing | #Metaverse | #Influencers | #CX | #SocialSelling | #Strategy | #Insights | #Innovation

Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena for 2022

🎁 ClickZ's 5 most popular #articles of 2021Wishing you and yours a very happy #holiday season and we look forward to 202...
12/30/2021
ClickZ's 5 most popular articles of 2021 - ClickZ

🎁 ClickZ's 5 most popular #articles of 2021

Wishing you and yours a very happy #holiday season and we look forward to 2022! 🚀

http://ow.ly/nuKT50HkR1w

#DigitalMarketing | #Strategy | #Leadership | #Data | #Cookies | #AR | #AI | #CMO | #Trends | #CX | #ConsumerPrivacy

Goodbye 2021, hello 2022! Here are the top 5 most popular articles on ClickZ for 2021.

Future-proofing 2022 strategies - LinkedIn's Senior Director of Product, Abhishek Shrivastava on how #marketers can navi...
12/28/2021
Future-proofing 2022 strategies: four things marketers need to know

Future-proofing 2022 strategies - LinkedIn's Senior Director of Product, Abhishek Shrivastava on how #marketers can navigate "The Great Reshuffle", a privacy-led #industry, and other changes on the horizon

https://bit.ly/FutureproofYour2022strategy

#DigitalMarketing | #DigitalAdvertising | #Strategy | #DataPrivacy | #BrandAwareness | #Trends

Four things markers must know about navigating The Great Reshuffle, a privacy-led industry and other changes on the horizon for 2022 and beyond.

12/23/2021
301 Moved Permanently

Augmented Reality ‘Cheetle’ Detector: Frito-Lay and @ChesterCheetah #SuperBowl campaign turns to (orange) dust

Ran Craycraft, co-founder @Wildebeest on the #strategy and #campaign execution

#AR | #MomentMarketing | #Marketing | #Sports

12/23/2021
301 Moved Permanently

How to enter the #evergreen mindset for successful #content - By Toby Dean, Head of SEO, Add People - Digital Marketing - Digital Marketing

http://ow.ly/4SKf50Hib2G

#DigitalMarketing | #Copywriting | #Strategy | #ContentMarketing | #Keywords | #Research | #SEO

"Why should I budget for #SEO?" Victorious SEO's answers help #stakeholders invest in SEO#Search | #Strategy | #DigitalM...
12/22/2021
"Why should I budget for SEO?" - ClickZ

"Why should I budget for #SEO?" Victorious SEO's answers help #stakeholders invest in SEO

#Search | #Strategy | #DigitalMarketing | #ConversionOptimization | #Csuite | #SEOBudgets | #SearchMarketing

Allocating budgets for SEO optimization offers strong ROI, but how do you measure ROI and ensure you're investing enough?

Finger lickin’... bad? A #casestudy on how KFC turned threat into opportunity by suspending its iconic #slogan#KFC | #Ad...
12/01/2021
Finger lickin’... bad? - ClickZ

Finger lickin’... bad? A #casestudy on how KFC turned threat into opportunity by suspending its iconic #slogan

#KFC | #Advertising | #D2C | #DigitalMarketing | #Strategy | #Leadership | #AdCampaign

How KFC turned threat into opportunity by suspending its iconic slogan, "it's finger lickin' good", that gave the brand a 119 percent uptick in sales.

The making of a strong #firstparty #data brand - Liberty Latin America's Luis Navarrete helps you master the #strategy, ...
11/29/2021
The making of a strong first-party data brand - ClickZ

The making of a strong #firstparty #data brand - Liberty Latin America's Luis Navarrete helps you master the #strategy, #technology, and value of change

#Technology | #CookieDeath | #DigitalMarketing | #Advertising | #ChangeManagement | #Transformation | #CMO | #CTO | #CIO | #Brands | #B2C

How to get the first-party data strategy, technology, and value of change right - advice from Liberty Latin America’s global head of digital marketing

Generation novel: How to #market to the new post-pandemic #customerDigital pioneer, Brian Solis shares his #research ins...
11/23/2021
Generation novel: How to market to the new post-pandemic customer - ClickZ

Generation novel: How to #market to the new post-pandemic #customer

Digital pioneer, Brian Solis shares his #research insights

#Consumers | #Marketing | #DigitalMarketing | #CMO

Brian Solis shares his research on how customers have changed at a human level and how brands must adapt down to their core.

Five ways brands can spark Q4 (and 2022) with #influencermarketing - Neal Schaffer helps brands activate their #holidays...
11/16/2021
Five ways brands can spark Q4 (and 2022) with influencer marketing

Five ways brands can spark Q4 (and 2022) with #influencermarketing - Neal Schaffer helps brands activate their #holidayseason #sales with effective tips

#DigitalMarketing | #Strategy | #Brands

Engage and convert your audience with a strategic mix of the right platforms and your biggest assets - employees and influencer marketing

Aligning your #agency roster to your #advertising model - International bestselling author and ClickZ #advisoryboard mem...
11/08/2021
Aligning your agency roster to your advertising model - ClickZ

Aligning your #agency roster to your #advertising model - International bestselling author and ClickZ #advisoryboard member, Bruno Gralpois answers the leader's #FAQ

#DigitalAdvertising | #MediaPlanning | #Media | #DigitalMarketing | #Strategy

An agency model is only as good as the advertiser’s ability to strategically manage the agency roster and operationalize it

We are delighted to announce that Sabrina Rodriguez, Global Head of Digital Marketing at Ericsson will be joining us on ...
10/25/2021
ClickZ.com on LinkedIn: Meet Sabrina Rodriguez, Head of Digital Marketing at Ericsson⚡

We are delighted to announce that Sabrina Rodriguez, Global Head of Digital Marketing at Ericsson will be joining us on Wednesday for ClickZ Experience!

Sabrina will be leading the interactive workshop 'Digital Avengers: How to Transform your Marketing with a Digital Centre of Excellence'⚡

Hurry, final free tickets remaining >> https://bit.ly/3psKj7Q

#ClickZExperience #marketing #digitalmarketing #digital #Ericsson #leadership #futureofmarketing

We are delighted to announce that Sabrina Rodriguez, Global Head of Digital Marketing at Ericsson will be joining us on Wednesday for ClickZ Experience...

Putting the "personal" in personalization - Michael Collins, CMO at CFA Institute discusses how a #personalization minds...
10/20/2021
Putting the "personal" in personalization - ClickZ

Putting the "personal" in personalization - Michael Collins, CMO at CFA Institute discusses how a #personalization mindset can drive #business value

#Leadership | #DigitalTransformation | #CMO

Michael Collins, CMO and Managing Director at CFA Institute discusses how personal personalization can while remaining authentic to drive business value

COMPETITION TIME ⚡Do you want the chance to win FREE Airpods Pro?!All you need to do is share this post with any colleag...
10/19/2021

COMPETITION TIME ⚡

Do you want the chance to win FREE Airpods Pro?!

All you need to do is share this post with any colleagues to ClickZ Experience before Oct 27 and you'll be entered into our draw! Every referral is one entry ⚡

Registration link >> https://lnkd.in/dU23jNiH

Make sure you follow the instructions below as to how it works! To be eligible you will need to attend at least one of the sessions on Oct 27!

Good Luck!

#ClickZExperience #competition #airpods #airpodspro #marketing #event

Do you know how to translate insights into an actionable market strategy that will see your business through the storm?J...
10/19/2021

Do you know how to translate insights into an actionable market strategy that will see your business through the storm?

Join Jamie Schmelzer, Senior Director of Strategic Growth at Johnsonville at ClickZ Experience next week!

Jamie will be speaking on the panel discussion 'Creating the Right Strategy and Leading Marketing in a New World' and will be joined by Nestlé, Pinterest, Condé Nast and Keen Decision Systems! ⚡

Few free tickets remaining, secure yours now >> https://bit.ly/3BTqlGR

#ClickZExperience #marketing #event #strategy #futureofmarketing #leadership

We are thrilled to announce that Stephen Kennedy, Vice President Marketing - Head of Digital & Media at Nestlé will be s...
10/18/2021

We are thrilled to announce that Stephen Kennedy, Vice President Marketing - Head of Digital & Media at Nestlé will be speaking at ClickZ Experience! ⚡

Don't miss Stephen on the panel debate 'Creating the Right Strategy and Leading Marketing in a New World' on Oct 27!

Last few places remaining, secure your free ticket now >> https://bit.ly/3BTqlGR

#ClickZExperience #marketing #Nestle #event #leadership #speaker #strategy #futureofmarketing

Address

55 Broad St Fl 22
New York, NY
10004

Alerts

Be the first to know and let us send you an email when ClickZ posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Videos

Category

Nearby media companies


Other Publishers in New York

Show All

Comments

🤳 Does reach matter if consumers aren’t paying attention? Attention is hard to come by and hard to keep, frameworks for measurement are key. Check out 4 key tips to keeping your viewers #engaged-- read more here👉 https://www.clickz.com/paying-for-attention-how-to-measure-and-maximize-the-stickiness-of-your-video-creative/266769/ #videocontent #engagement #customerattention #videomarketing
📢 Do we have your attention when we say #socialtokens? 👀💲 Looking for #advice on creating #customerengagement on the #Web3? Joe Pulizzi has excellent insight on how to get your bearings right about #NFTs, audiences, #CX, #smartcontracts and more! http://ow.ly/hzAh50IFj33
😱 #CancelCulture is in full throttle. 58 percent of Americans say they would hold #brands and celebrities accountable on #socialmedia How can marketers ensure #brandsafety in 2022 and beyond? What are some damage control tips to recover #brandimage? Ann Smarty advises. http://ow.ly/gVLM50Ixb1R/
😷 "The pandemic has gone and ruined the perfect data-driven pictures we’d created of our customers, our market and our products, to set strategies for growth." Dan Arden, Senior Director of Global CRM and Marketing Operations at Groupon , outlines how to build success from the post-pandemic data black hole. Read more 👉 https://www.clickz.com/building-marketing-success-from-the-post-pandemic-data-black-hole/266716/ #postpandemic #marketingdata #marketingsuccess
The ClickZ Collective launches TOMORROW! This 1-day agenda is packed with lots of pivotal and exciting sessions prevalent to the future of marketing and will be lead world-leading minds in marketing, including Azlan Raj, Chief Marketing Officer at Merkle! Azlan will also be joined by marketing leaders from Microsoft, Ericsson, PwC and many more! Limited places remaining, secure yours now before its too late >> https://clickzcollective.org/registration/ #marketingevent #chiefmarketingofficer #cmo #cmoinsights #marketing #event #opportunity
💰 How do you out-think #competitors that you can't outspend? @Melanie Deziel shares lots of #tips, observations, and examples to - 1. Escape the “big brand #marketing” mindset 2. Personalize connections through #content and #marketing http://ow.ly/8RS250Ish3g #Local | #DigitalMarketing
🔥Do you have what it takes to become a viral success on TikTok? Fazoli's Test Kitchen campaign on TikTok, where their chef creates dishes like the ‘Baconator Ravioli’ and ‘Flamin’ Hot Cheetos Chicken Parm’, became a huge win for the restaurant chain driving engagement and reaching new audiences. Learn more about their success here from Sr. Manager for Digital Marketing, Will Hanrahan, here 👇 http://ow.ly/TCvO50Irgb7 #TikTokMarketing | #Newaudiences | #CMO | #DigitalMarketing | #OrganicContent
📢‘#Inclusivemarketing’ is not the same as ‘#diversity and #inclusion’, somebody had to say it. Have you asked yourself and your team these four questions to truly become an inclusive #brand? http://ow.ly/ErTH50Ipmr8 #BrandPerception | #ConsumerBehavior | #CMO | #DigitalMarketing | #Neurodiverse
#CaseStudy 📢 Are you struggling to pair #brandstorytelling, #data, and #personalization? [email protected] Marquiis, Head of Creative, Walgreens shares how the brand achieved this through their newly formed, in-house #creative organization for #performance storytellers. 🎯🙌 #CX | #Content | #DigitalMarketing
Is your #brand voice truly winning #customers? ❤️ Find your answer as Michael Collins, #CMO at the CFA Institute discusses four key aspects of a credibile brand voice🔊 #DigitalMarketing | #Branding | #B2B | #Data | #ConsumerEngagement | #Trust
Do I have your attention? 🤚 . . We talked with world-renowned digital pioneer and 8x best-selling author Brian Solis about creating 'ignite moments'. Read on to learn more... https://www.clickz.com/do-i-have-your-attention-ignite-moments-in-marketing-and-why-they-matter/266516/ #ignitemoments #digitalmarketing #customerjourney
Are you stuck in a “big #brandmarketing” mindset? Award-winning branded content creator, Melanie Deziel shares four big #marketing lessons global #brands can learn from small businesses http://ow.ly/fI6s50HPqmT #Strategy | #Content | #Personalization | #DigitalMarketing | #LocalMarketing