ClickZ ClickZ provides insight and analysis on the latest trends, tools and technology in digital marketing and advertising. ClickZ, an online publication, is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-.
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From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.

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Wondering where to focus your energy in the new year? Act-On Software's CMO, David Greenberg highlights the top #trends ...
01/20/2021
2021 is the year to return to smarter marketing basics - ClickZ

Wondering where to focus your energy in the new year? Act-On Software's CMO, David Greenberg highlights the top #trends & #predictions of 2021 to inform your #marketing #strategy

#digitalmarketing | #insights | #data | #martech

Wondering where to focus your energy in the new year? Read on for the top trends and predictions of 2021 to inform your marketing strategy.

In the 2nd of a 3-part series, Seismic’s VP of Global #Sales Engineering, Brian Cotter outlines the 3 key elements of an...
01/20/2021
How to build a story structure that enables effective selling - ClickZ

In the 2nd of a 3-part series, Seismic’s VP of Global #Sales Engineering, Brian Cotter outlines the 3 key elements of an effective story structure #contentmarketing #storytelling #digitalmarketing #strategy

In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story structure.

CMO at PFL.com, Nick Runyon shows how to make automated moments more personal #digitalmarketing #automation #AI #martech...
01/19/2021
A look at where marketing automation falls short - ClickZ

CMO at PFL.com, Nick Runyon shows how to make automated moments more personal #digitalmarketing #automation #AI #martech #personalization

PFL's CMO shows how to make automated moments more personal & how tactile marketing automation can play an important role in an omnichannel strategy.

Nikki Vegenski, Chief #Strategy Officer of PowerChord, shows how complex #customerjourneys can be simplified when brands...
01/19/2021
A scalable lead generation platform drives local sales - ClickZ

Nikki Vegenski, Chief #Strategy Officer of PowerChord, shows how complex #customerjourneys can be simplified when brands and local retailers have complementary, consistent #digitalmarketing

#leadsgen | #retail | #ecommerce | #martech

Complex customer journeys can be simplified when brands & retailers have complementary, consistent digital marketing & a scalable lead generation platform.

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business #strategy needs a #customerexperience lens as y...
01/18/2021
The rise of CX-ops: Why your business strategy equation needs CX in 2021 - ClickZ

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business #strategy needs a #customerexperience lens as you look ahead to the new year #digitalmarketing #CX #datadriven

Dr. Gero Decker, Signavio’s CEO and founder, discusses why your business strategy needs a CX lens as you look ahead to the new year.

Appeal to a wider audience by making #marketing more #accessible and #inclusive, details Tylor Loposser, Art Director at...
01/18/2021
Design for inclusion: Embrace accessibility-based design - ClickZ

Appeal to a wider audience by making #marketing more #accessible and #inclusive, details Tylor Loposser, Art Director at Emma, a CM Group company #digitalmarketing #accessibility #inclusivity #strategy

Appeal to a wider audience by incorporating inclusivity and accessibility in your marketing, details Tylor Loposser, Art Director at Emma.

VP of Global #Marketing at Dynamic Yield, Yaniv Navo explores how marketers can combine human decision making with #mach...
01/15/2021
Why marketers need both rule-based and machine learning-based personalization - ClickZ

VP of Global #Marketing at Dynamic Yield, Yaniv Navo explores how marketers can combine human decision making with #machinelearning & #automation to deliver optimal results, quicker and more effectively #digitalmarketing #AI #martech #personalization

A look at how marketers can combine human decision making with ML and automation to deliver optimal personalization results, quicker and more effectively.

Vice President of Growth at IMVU, Lomit Patel provides an overview on the best practices for #influencermarketing to #Ge...
01/15/2021
Best practices for influencer marketing to Gen Z post COVID-19 - ClickZ

Vice President of Growth at IMVU, Lomit Patel provides an overview on the best practices for #influencermarketing to #GenZ

#digitalmarketing | #socialmedia | #influencers | #strategy

Lomit Patel, Vice President of Growth at IMVU, provides an overview on the best practices for influencer marketing to Gen Z.

Jim Sharpe, CEO of Aventri Software, explains how #virtualevents will evolve in 2021, with new #tools and best practices...
01/14/2021
Digitizing engagement: The next wave of innovation for virtual events - ClickZ

Jim Sharpe, CEO of Aventri Software, explains how #virtualevents will evolve in 2021, with new #tools and best practices to enhance #networking

#digitalmarketing | #engagement | #events | #strategy

Jim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking.

Chief #Strategy Officer at DeepIntent, Jennifer Werther details how brands & agencies utilizing #selfservice approaches ...
01/14/2021
Optimize marketing by utilizing self-service approaches - ClickZ

Chief #Strategy Officer at DeepIntent, Jennifer Werther details how brands & agencies utilizing #selfservice approaches get more control over #adbuys, increase #transparency, and simplify workflows #digitalmarketing

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows.

Chris Howard of Fuel Capital discusses how #marketing will evolve in 2021 – mostly around how we'll see old school marke...
01/13/2021
In 2021, what’s old will be new again in marketing - ClickZ

Chris Howard of Fuel Capital discusses how #marketing will evolve in 2021 – mostly around how we'll see old school marketing resurfacing as marketers move away from the over-saturated channels like Facebook, Google & Twitter #digitalmarketing #trends

Fuel Capital's founder discusses how he sees marketing evolving in 2021 – mostly around how we'll see old school marketing resurfacing.

Explore our newest Tech Talk as you take a closer look at Slicktext.com Text Messaging #MarTech software 📱. Adopted by E...
01/12/2021
SlickText - ClickZ

Explore our newest Tech Talk as you take a closer look at Slicktext.com Text Messaging #MarTech software 📱. Adopted by ESPN, FedEx, Universal and American Cancer Society, learn how to improve various SMS automations and seamless #marketing features 💡👏

SlickText is a leading marketing and communication platform.

Want to know how to generate more #technologyleads? In this post, UnboundB2B's Sumeet Anand discusses 5 tried-and-tested...
01/12/2021
Five tips to generate technology leads - ClickZ

Want to know how to generate more #technologyleads? In this post, UnboundB2B's Sumeet Anand discusses 5 tried-and-tested #strategies that can help you generate more qualified #leads

#digitalmarketing | #martech | #leadsgen | #B2B

Want to know how to generate more technology leads? In this post, we discuss 5 tried-and-tested strategies that can help you generate more qualified leads.

Boost your revenue pipeline by booking #marketing-qualified #virtualmeetings that drive sales, says Jifflenow's Ravi Cha...
01/12/2021
MQMs are a KPI that marketing and sales can agree on - ClickZ

Boost your revenue pipeline by booking #marketing-qualified #virtualmeetings that drive sales, says Jifflenow's Ravi Chalaka #MQMs #digitalmarketing #leadsgen

Boost your revenue pipeline by booking marketing-qualified virtual meetings (MQMs) that drive sales, says Jifflenow's Ravi Chalaka.

The convergence of #adtech and #martech is a must for eliminating gaps in #personalization. According to PowerInbox's Je...
01/11/2021
Why email is critical for closing the personalization gap with ‘MADtech’ - ClickZ

The convergence of #adtech and #martech is a must for eliminating gaps in #personalization. According to PowerInbox's Jeff Kupietzky #email can be the unifying factor that bridges the divide #digitalmarketing #MADtech #strategy

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide.

A look at how the rapid development of #augmentedreality makes for a truly exciting future in improving #business operat...
01/11/2021
How can AR contribute to business decision making - ClickZ

A look at how the rapid development of #augmentedreality makes for a truly exciting future in improving #business operations #digitalmarketing #AR #martech #strategy

A look at how the rapid development of augmented reality (AR) makes for a truly exciting future in improving business operations.

Key #insights: #OTT, CMOs’ agenda, and #consumerengagement in 2021#Disney+ | #Netflix | #CMO | #Marketing | #Digital | #...
01/11/2021
Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021 - ClickZ

Key #insights: #OTT, CMOs’ agenda, and #consumerengagement in 2021

#Disney+ | #Netflix | #CMO | #Marketing | #Digital | #Strategy | #Brands | #Industry | #Data | #Customer | #Acquisition | #Trust | #COVID19 | #AgileMarketing

One-fifth of the US population will use Disney+ in 2021, CMOs heavily responsible for marketing strategy and capturing new markets, and consumer engagement.

#AugmentedReality is entering a new phase of its journey. Here are the key developments that make now the right time to ...
01/08/2021
Why the time is right for augmented reality (AR) in marketing - ClickZ

#AugmentedReality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt #AR in #marketing

#digitalmarketing | #martech | #strategy | #emergingtech

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing.

According to UiPath's Venu Kannan: To meet consumer expectations for a premium #experience #online, brands can turn to #...
01/08/2021
How automation can enhance the retail experience in 2021 and beyond - ClickZ

According to UiPath's Venu Kannan: To meet consumer expectations for a premium #experience #online, brands can turn to #automation #tech that will manage increased demands & deliver thoughtful & efficient customer service #digitalmarketing #martech #AI

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will manage increased demands and deliver thoughtful and efficient customer service.

CTO of Amplience, John Williams highlights how a peak in the #pandemic reveals new #trends in #shopping and #ecommerce h...
01/07/2021
Behavior changes means new learnings for ecommerce retailers - ClickZ

CTO of Amplience, John Williams highlights how a peak in the #pandemic reveals new #trends in #shopping and #ecommerce habits that are likely to stick around #digitalmarketing #retail

Amplience's John Williams highlights how a peak in pandemic reveals new trends in shopping and ecommerce habits that are likely to stick around.

CMO of Teradata, Martyn Etherington outlines the #datadriven responsibilities that, although not on the job description,...
01/06/2021
Jack of all trades: Why and how CMOs must master data to succeed in 2021 - ClickZ

CMO of Teradata, Martyn Etherington outlines the #datadriven responsibilities that, although not on the job description, are essential to know heading into 2021

#digitalmarketing | #data | #CMO | #strategy | #insights | #martech

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021.

Senior Director of Product and #Content #Marketing at @impactpartech, Jaime Singson shows how #partnerships are a key #t...
01/06/2021
How partnerships deliver brand advocacy in a way marketing can’t - ClickZ

Senior Director of Product and #Content #Marketing at @impactpartech, Jaime Singson shows how #partnerships are a key #tool for effective #brandadvocacy

#digitalmarketing | #strategy | #B2B | #Influencers

Impact's Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy.

New #DataCollection & Consent Survey by Publicis Sapient, which questioned 5000 people across 5 countries, seeks to bett...
01/05/2021
The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data - ClickZ

New #DataCollection & Consent Survey by Publicis Sapient, which questioned 5000 people across 5 countries, seeks to better understand how consumers feel about #data collection & #dataprivacy

#digitalmarketing | #report | #martech| #DCCS | #insights

Publicis Sapient new report is a survey of 5000 people across five countries that seeks to better understand how consumers feel about data collection.

#Email #marketing in 2021: Validity's VP of #CustomerEngagement, Guy Hanson shows how 2020 impacted one of the industry’...
01/05/2021
Continuing trends & new opportunities: 5 predictions for email marketing - ClickZ

#Email #marketing in 2021: Validity's VP of #CustomerEngagement, Guy Hanson shows how 2020 impacted one of the industry’s most valuable channels #digitalmarketing #strategy #martech

Email marketing in 2021: Validity's VP of Customer Engagement, Guy Hanson shows how 2020 impacted one of the industry’s most valuable channels.

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring #change and #innovation to #marketing in 2021 ...
01/04/2021
Four marketing predictions for 2021 - ClickZ

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring #change and #innovation to #marketing in 2021 #digitalmarketing #trends #martech

Jeremy Fain, chief executive officer and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021.

Lauren Douglass, SVP of Global #Marketing at Channel Factory, offers #insights on three key factors marketers should con...
01/04/2021
Audio is the medium of the moment - so how can brands use it to connect? - ClickZ

Lauren Douglass, SVP of Global #Marketing at Channel Factory, offers #insights on three key factors marketers should consider in order to maximize #audio #ad campaigns #effectiveness

#digitalmarketing | #voicetech | #martech | #advertising

Channel Factory's Lauren Douglass offers insights on three key factors marketers should consider in order to maximize audio ad campaigns effectiveness.

Key Insights: #Revenue attribution, digital titans, #advertising & #AI forecasts#Forecast | #Insights | #Apple | #Google...
01/04/2021
Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Key Insights: #Revenue attribution, digital titans, #advertising & #AI forecasts

#Forecast | #Insights | #Apple | #Google | #Microsoft | #AR | #DigitalAdvertising | #DigitalMarketing | #Revenue | #COVID19 | #Strategy | #Trends

The top digital titans, revenue attribution strategy, snapshot of advertising and AI markets, revenue forecasts 2021, and Apple's AR spotlight.

Steering #retail into 2021 with #digital at the wheel - BrightEdge's Founder and CEO, Jim Yu highlights where retailers ...
12/31/2020
Steering retail into 2021 with digital at the wheel - ClickZ

Steering #retail into 2021 with #digital at the wheel - BrightEdge's Founder and CEO, Jim Yu highlights where retailers must focus their efforts

#BI | #Ecommerce | #AI | #Marketing | #Consumer | #Insights | #Martech | #Search | #Mcommerce | #Strategy

Where should retailers focus their efforts for the holiday season and heading retail into 2021? Founder and CEO of BrightEdge, Jim Yu discusses.

Fuze on setting a strong foundation for its #ABM journey - Emily Ketchum from Fuze#AccountBasedMarketing | #Marketing | ...
12/31/2020
Fuze on setting a strong foundation for its ABM journey - ClickZ

Fuze on setting a strong foundation for its #ABM journey - Emily Ketchum from Fuze

#AccountBasedMarketing | #Marketing | #CaseStudy | #Digital | #Martech | #B2B

Commit to pilot programs and data before getting your ABM program off the ground, show new Demandbase and Fuze case study.

Your 2021 #marketing playbook needs to be revised, again - Acoustic's CMO, Norman Guadagno explains why it’s OK to reima...
12/30/2020
Your 2021 marketing playbook needs to be revised, again - ClickZ

Your 2021 #marketing playbook needs to be revised, again - Acoustic's CMO, Norman Guadagno explains why it’s OK to reimagine your marketing #playbook for 2021 (even the one you just completed last week)!

#B2B | #Marketing | #Strategy | #COVID19

Acoustic CMO Norman Guadagno explains why it’s OK to reimagine your marketing playbook for 2021 (even the one you just completed last week).

How well do you really know your #customers? Share your answersNick Ashmore reveals the one most sophisticated tool most...
12/30/2020
How well do you really know your customers? - ClickZ

How well do you really know your #customers? Share your answers

Nick Ashmore reveals the one most sophisticated tool most #marketers miss!

#Business | #CXO | #B2B | #B2C | #DigitalMarketing | #Martech | #Optimization | #Strategy | #Technology

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one: listening to their customers.

#Event marketers are finally #marketers - and have a seat at the table Attendify’s founder and chief visionary, Michael ...
12/30/2020
Event marketers are finally marketers - and have a seat at the table - ClickZ

#Event marketers are finally #marketers - and have a seat at the table

Attendify’s founder and chief visionary, Michael Balyasny highlights how #eventmarketing is a key instrument to be played in the orchestra of #B2Bmarketing

#B2B | #ABM | #Strategy

2020 marked the year that event marketing evolved as a key instrument to be played in the orchestra of B2B marketing, highlights the CEO of Attendify.

Post-holiday #experience: How #brands should leverage Q5 - By Corinne Demadis, Smartly.io's VP, U.S. East#Ecommerce | #R...
12/30/2020
Post-holiday experience: How brands should leverage Q5 - ClickZ

Post-holiday #experience: How #brands should leverage Q5 - By Corinne Demadis, Smartly.io's VP, U.S. East

#Ecommerce | #Retail | #DigitalMarketing | #HolidayShopping

Smartly.io's Corinne Demadis discusses the unique opportunity Q5 presents for marketers to extend holiday sales and have a successful start to the new year.

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