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ClickZ ClickZ provides insight and analysis on the latest trends, tools and technology in digital marketing and advertising. ClickZ, an online publication, is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-.

From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.

Operating as usual

10/06/2022

We sat down with, Beth Johnson, Chief Experience Officer at Citizens Bank, to shine a light on how the brand designs experiences for a highly-regulated sector.

๐Ÿ‘‡Click the link to read the article.
https://tinyurl.com/3y28dxcy

10/05/2022

Direct-to-consumer () brands have seen sales triple in the past six years. However, their continued success is jeopardized and they are collectively losing billions of dollars in marketing capitalization..

It is time to flip the creator relationship on its head, and pivot to a business model centred on and .

James Gregson, Creative Director at the LEGO Group, argues DTC companies must make three pivots to survive: Engage through content, build through community, and grow through commerce.

Read his article here ๐Ÿ‘‰ http://ow.ly/Z7xq50K2iRq

10/04/2022

The wait is OVER..โŒ›

The second series of the Marketing Masters podcast is now live ๐Ÿ“ฃ

Kicking us off for series 2 is Franklin Parrish (Senior Director, Brand, Marketing and Creative Services at Kaiser Permanente).

Have a listen to what Franklin had to say about the episode and access it in full using the link in the comments, or via your preferred provider.

Watch this space and tune into weekly episodes that will be breaking down the issues keeping leaders up at night, featuring guests from a wide range of companies, including the LEGO Group, Wells Fargo, Mastercard, PwC.

10/03/2022

As a marketing channel, has evolved beyond simple promotional campaigns and transactional messages into โ€œcustomer firstโ€ messages that reach customers at all points in their relationships with a brand.

Kath Pay, CEO at Holistic Email Marketing and winner of the ANA/EECโ€™s Thought Leader of the Year 2021 Award, outlines 4๏ธโƒฃ reasons why email is worth investing in now more than ever.

Free access ๐Ÿ‘‰ https://tinyurl.com/mrxmt2za

09/30/2022

The importance of can't be understated.

Top marketing expert and influencer, Marissa Pick, explains three pillars that should be made a priority when looking to build strong customer experiences and service strategies.

Read more ๐Ÿ‘‰ http://ow.ly/NyUO50JOlyS.

09/27/2022

1. Develop cultural insights
2. โ“
3. โ“
4. โ“
5. โ“

Greg Creed (Founder of Creed UnCo/Former CEO of Yum! Brands/Former CEO and CMO of Taco Bell), breaks down 5๏ธโƒฃ skills a CMO needs to demonstrate to become CEO.

๐Ÿ‘‡ Click the link below to read the full article for free.
http://ow.ly/CahO50KyRQH

09/26/2022

Aligning sales and marketing communications to drive new business offerings ๐Ÿ“ˆ

In this article, Kimberly Zhang, Editor in Chief at Under30CEO, explains the necessity of revamping service lines in an unstable economy.

Find out more ๐Ÿ‘‰ http://ow.ly/k9wG50KIcL1

Many brands struggle to give their teams the creative freedom to innovate, causing them to turn to third-party media and...
09/26/2022
How TripAdvisorโ€™s in-house agency is incubating innovation - ClickZ

Many brands struggle to give their teams the creative freedom to innovate, causing them to turn to third-party media and branding agencies.

Tripadvisor on the other hand, decided to go in-house with its new creative studio, , to overcome blockers to and to create end-to-end brand strategies for its partner destinations.

Click the link to find out more ๐Ÿ‘‰ https://lnkd.in/eKQT978R

TripAdvisor's new in-house agency, Wanderlab, has tapped into talent and data insights to deliver innovation and a focused brand identity

09/22/2022

The last few years have been unique and challenging for businesses of all kinds.

With so many concerns in the past, present, and future, many businesses have looked for ways to cut costs and trim budgets. One common way to do so has been revamping service lines.

In this article, Kimberly Zhang, Editor in Chief at Under30CEO, explains the necessity of revamping service lines in an unstable economy.

Find out more ๐Ÿ‘‰ http://ow.ly/k9wG50KIcL1

09/21/2022

As a result of utilizing their TikTok presence, Penguin Random House have been able to massively increase sales using influencer campaigns.

Click the link below to find out more about how, in some cases, they have managed to increase sales by 7x previous.

๐Ÿ‘‰ http://ow.ly/8rjK50JUEvG

09/21/2022

Marketing attribution solutions are hard to understand, but you donโ€™t need to understand how to build one to find the right one for your business ๐Ÿ™…โ€โ™€๏ธ

In this article, John Leeman, explains four steps to finding a respected solution that will fit your companyโ€™s measurement needs and budget.

Free access ๐Ÿ‘‰ https://lnkd.in/eCJ3jSUz

09/20/2022

The sheer amount of information you need to personalize, optimize, and eventually automate marketing communications continues to rapidly increase ๐Ÿ“ˆ๐Ÿ’ป

In this article, David Edelman, Harvard Business School Professor and expert, explains how marketers can harness the power of AI to unlock insights from this snowballing avalanche of .

๐Ÿ‘‡Click the link below for free access.
https://lnkd.in/g7W_6C2Q

09/07/2022

Fact of the day ๐Ÿ’ก

09/07/2022

Beyond a temporal increase in traffic and sales, can drive more important results, like a stronger brand reputation, a better-educated team, and consistent traffic sources. ๐Ÿ‘€

In this article, Ann Smarty, Founder of Viral Content Bee, explains how you can build a bulletproof marketing collaboration strategy.

Free access ๐Ÿ‘‰ http://ow.ly/wBYy50KtUK7

09/06/2022

We spoke to Christopher Kenna, CEO and Co-Founder of Brand Advance Group, in the Marketing Masters podcast ๐ŸŽ™

Click the link to listen to the full episode for free: http://ow.ly/62Un50K226O

Fact of the day ๐Ÿ’ก
08/31/2022

Fact of the day ๐Ÿ’ก

08/31/2022

LISTEN: Orchid Bertelsen, Chief Operating Officer at Common Thread Collective, speaking in the Marketing Masters podcast ๐ŸŽ™

๐Ÿ‘‡Click the link below to listen to the full podcast for free.
http://ow.ly/Qi7w50JA4Rh

08/26/2022

We spoke to Christopher Kenna, CEO and Co-Founder of Brand Advance Group, in the Marketing Masters podcast ๐ŸŽ™

Click the link to listen to the full episode for free: http://ow.ly/62Un50K226O

Fact of the day ๐Ÿ’ก
08/24/2022

Fact of the day ๐Ÿ’ก

The digital transformation journey of tech giant Currys UK e-CRM division has delivered first-class results.UK CRM reven...
08/22/2022
Fractured to first-class: The digital transformation story of the UKโ€™s leading technology retailer - ClickZ

The digital transformation journey of tech giant Currys UK e-CRM division has delivered first-class results.

UK CRM revenue is up by 167% year-on-year. Cost to serve down by 25% through budget efficiencies. Conversion of abandoned baskets up by 9% worth ยฃ2.5m.

Saul Lopes, Head of CRM, Personalization, and Loyalty at , breaks down the three-year journey.

Free access ๐Ÿ‘‰ https://lnkd.in/ePcKCf5r

How Currys, the UK's leading technology retailer, undertook a digital transformation journey to improve CRM revenue by 167%.

08/17/2022

In 2020, Google announced that it would be working to make third-party cookies obsolete ๐Ÿช

Even though this has been pushed back to 2024, John Rampton, Chief at Calendar, has put together some personalization alternatives.

๐Ÿ‘‡Click the link to read the article for free.
http://ow.ly/9Vca50Km3hr

Over the past three years, Tripadvisor has recognized voice-activated  as a vital part of its  strategy. ๐ŸŽ™The online tra...
08/10/2022
Alexa, show me Tripadvisor's voice-activated marketing strategy - ClickZ

Over the past three years, Tripadvisor has recognized voice-activated as a vital part of its strategy. ๐ŸŽ™

The online travel company has created a unique audio experience for its audience on devices.

๐Ÿ‘‡Click the link to find out more.
http://ow.ly/5WbT50KePkM

Learn how Tripadvisor built a pioneering voice-activated marketing campaign on Alexa to provide consumers with an immersive audio experience

Conversations are happening all around us in different forms, but many are not actually being heard โŒUniphore is working...
08/10/2022

Conversations are happening all around us in different forms, but many are not actually being heard โŒ

Uniphore is working to evolve conversation with the trifecta of voice AI, computer vision, and tonal emotion.

Download this report to learn how to reduce agent onboarding time, increase upsell and cross-sell opportunities, reduce repeat calls and consistently drive exceptional customer service.

๐Ÿ‘‰ http://ow.ly/h2kM50Kg1lU

08/08/2022

Video marketing makes up 82% of all consumer traffic. Itโ€™s a vital part of any communication strategy ๐ŸŽž

Despite some similarities, each channel (from TikTok to YouTube) has distinct requirements and delivering content that works across multiple channels can be daunting.

Mark Pontrelli, Director of Content Creation at Wella Company, provides a playbook for planning video content, designed to help improve campaign performance and ROI.

๐Ÿ‘‡Click the link for free access.
http://ow.ly/FFPv50Kf3o5

The new world is fast-moving towards screenless ecosystems and brands donโ€™t just need to be seen, they need to be heard ...
08/05/2022
The power of audio branding with Uli Reese, Global CMO at amp - ClickZ

The new world is fast-moving towards screenless ecosystems and brands donโ€™t just need to be seen, they need to be heard ๐Ÿ”Š

We spoke to Uli Reese, Global CMO at amp sound branding, who explained how CMOs can pioneer a sonic branding strategy that connects with consumers, locally as well as globally.

Click the link to watch the full video for free ๐Ÿ‘‰ http://ow.ly/B1i550JEtiU

In this Fast Five video, Uli Reese shares exclusive advice on how CMOs can pioneer an audio branding strategy that connects consumers, locally and globally

08/04/2022

When it comes to growth marketing, businesses are taking notice of what works and what does not in todayโ€™s digital landscape ๐Ÿ‘

What worked five years ago is unlikely to carry the same impact now, leaving you with poor results stemming from outdated strategies and changing customer preferences.

John Hall, co-founder at Calendar, presents three growth marketing trends that should be accounted for in your 2023 planning.

Free access ๐Ÿ‘‰ http://ow.ly/qO5850KaGLm

In the latest episode of the Marketing Masters podcast, we spoke with Kip Knight, the founder of CMO Coaches.Drawing upo...
08/02/2022

In the latest episode of the Marketing Masters podcast, we spoke with Kip Knight, the founder of CMO Coaches.

Drawing upon his extensive career, including his time as CMO at Taco Bell, Kip explains the importance of educating yourself and your peers; stepping out of your comfort zone into non-marketing roles; and learning to speak the language of business.

Click the link to listen for free ๐Ÿ‘‰ http://ow.ly/kmx850K9iI2

Without the 360-degree perspective third-party data provided, how can brands fully understand their customers and provid...
07/28/2022
How Walgreens Boots Alliance rebuilt for first party data - ClickZ

Without the 360-degree perspective third-party data provided, how can brands fully understand their customers and provide the valuable experiences they are now seeking โ“

We spoke with Ollie Shayer, Director of Omni-Media at Boots UK, to understand:

- How they have been able to embrace the importance of and continue building life-long relationships with their customers.

- How they have created a strategy that has helped them to deliver campaigns that increased online visitors by 700% and received ยฃ2 ROI for every ยฃ1 spent.

Click the link to read the full article for free ๐Ÿ‘‡ http://ow.ly/gli050JKqgj

Case Study: Learn how Boots aligned their people, partners, and technology to build a future-proof strategy around first party data

07/28/2022

Consumer data privacy is no longer just a movement to monitor but a business fundamental ๐Ÿ“ข

Brands will need a three-dimensional approach to cope with the new realities of privacy.

Peter Rice, AVP, Marketing Systems Strategy at Kepler, discusses maximizing , building capacities to reach audiences in a cookieless world, and creating a new measurement paradigm.

Click the link for free access ๐Ÿ‘‰ http://ow.ly/k4mN50K6k36

If you haven't yet had the chance to complete our survey, you can do so in just two minutes here ๐Ÿ‘‰ http://ow.ly/RfSI50JN...
07/27/2022

If you haven't yet had the chance to complete our survey, you can do so in just two minutes here ๐Ÿ‘‰ http://ow.ly/RfSI50JNMch

Your responses will:

- Allow us to gain insight on where marketers are looking to leverage their B2B ad buys over the last year

- Assess marketers ability to target B2B audiences across the main platforms including LinkedIn and Facebook.

- Provide a picture on whether marketers are generating the desired ROI through these platforms

As a valued member of the ClickZ community, we'd love to hear from you. Thank you for your support.

Survey access ๐Ÿ‘‰ http://ow.ly/RfSI50JNMch

In partnership with Nineteen Insights.

07/26/2022

Developing a strategy for your brand is necessary because itโ€™s simply the evolution of your approach to digital.

Alan Kittle, Executive Creative Director at Summer Friday, states that brands should develop a plan as if they are expanding into fresh territory.

Click the link to read Alanโ€™s tips and advice on how you should approach Web3 planning ๐Ÿ‘‰ http://ow.ly/lvvi50K4tls

As 2022 surges on, each day, week, and month present fresh challenges for eCommerce advertising.Fospha Marketingโ€™s โ€˜Stat...
07/25/2022
State of eCommerce advertising report - ClickZ

As 2022 surges on, each day, week, and month present fresh challenges for eCommerce advertising.

Fospha Marketingโ€™s โ€˜State of eCommerce Advertising Reportโ€™ provides insights on millions of dollars of media spend, run through a market-leading attribution model to give an understanding of which channels and ad platforms may bear the greatest fruit.

Click the link within the article to access the report.
Article access ๐Ÿ‘‰ http://ow.ly/YFAb50JUU4E

Access Fospha's eCommerce advertising report showing channel and ad platform performance across eCommerce brands.

Back in March....we spoke to Rego Marquiis, Head of Creative at Walgreens, to understand how Walgreens were able to offe...
07/21/2022
How Walgreens scaled its performance storytelling - ClickZ

Back in March..

..we spoke to Rego Marquiis, Head of Creative at Walgreens, to understand how Walgreens were able to offer security and emotionally reassure their customers through The LOOP, an in-house creative organization comprising performance storytellers.

Find out more ๐Ÿ‘‰ http://ow.ly/agy450K1lVB

A transformation that bridged the gap between the Walgreens business, its customer, and in-house talent - more on performance storytelling

07/19/2022

Customer and customer are both critical to a company's long-term success and growth, but many find prioritizing both can be a delicate balance.

Add Peopleโ€™s Head of Campaign Management, Matthew Rogers, offers seven tips to improve both customer acquisition and retention ๐Ÿ‘‡

Read more here: http://ow.ly/6l5S50JZbQk

In the third episode of the Marketing Masters podcast, we spoke with Sanyu Dillon, EVP and Chief Marketing Officer at Pe...
07/19/2022

In the third episode of the Marketing Masters podcast, we spoke with Sanyu Dillon, EVP and Chief Marketing Officer at Penguin Random House.

In the wake of Juneteenth and Pride Month, which have seen numerous reports of well-known brands engaging in โ€˜virtue signallingโ€™, we discuss the role marketing leaders must play in ensuring their commitment to diversity and inclusion is authentic, consistent, and backed up by action.

LISTEN ๐Ÿ‘‰ http://ow.ly/Y1Tn50JY7BU

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We sat down with, Beth Johnson, Chief Experience Officer at Citizens Bank, to shine a light on how the brand designs experiences for a highly-regulated sector.

๐Ÿ‘‡Click the link to read the article.
https://tinyurl.com/3y28dxcy
Direct-to-consumer () brands have seen sales triple in the past six years. However, their continued success is jeopardized and they are collectively losing billions of dollars in marketing capitalization..

It is time to flip the creator relationship on its head, and pivot to a business model centred on and .

James Gregson, Creative Director at the LEGO Group, argues DTC companies must make three pivots to survive: Engage through content, build through community, and grow through commerce.

Read his article here ๐Ÿ‘‰ http://ow.ly/Z7xq50K2iRq
Didn't quite get your fix on ๐ŸŒฎ yesterday?

Not to worry, we've got you covered ๐Ÿ‘‡

After 35 years on the Taco Bell menu, the was discontinued in 2020.

However, Taco Bellโ€™s social listening strategy is first-class and subsequently allowed them to recognize the demands of its fan base, leading to a very successful product relaunch in May 2022.

We sat down with Matt Prince, Head of Marketing Communications at Taco Bell, to learn how the fast-food chain has perfected its capabilities.

โฌ‡Click the link to access the article.
https://tinyurl.com/yvntvkde
The wait is OVER..โŒ›

The second series of the Marketing Masters podcast is now live ๐Ÿ“ฃ

Kicking us off for series 2 is Franklin Parrish (Senior Director, Brand, Marketing and Creative Services at Kaiser Permanente).

Have a listen to what Franklin had to say about the episode and access it in full using the link in the comments, or via your preferred provider.

Watch this space and tune into weekly episodes that will be breaking down the issues keeping leaders up at night, featuring guests from a wide range of companies, including the LEGO Group, Wells Fargo, Mastercard, PwC.
As a marketing channel, has evolved beyond simple promotional campaigns and transactional messages into โ€œcustomer firstโ€ messages that reach customers at all points in their relationships with a brand.

Kath Pay, CEO at Holistic Email Marketing and winner of the ANA/EECโ€™s Thought Leader of the Year 2021 Award, outlines 4๏ธโƒฃ reasons why email is worth investing in now more than ever.

Free access ๐Ÿ‘‰ https://tinyurl.com/mrxmt2za
The importance of can't be understated.

Top marketing expert and influencer, Marissa Pick, explains three pillars that should be made a priority when looking to build strong customer experiences and service strategies.

Read more ๐Ÿ‘‰ http://ow.ly/NyUO50JOlyS.
We sat down with Drew Hawkins, Director of at Womble Bond Dickinson.

Drew speaks about the changes he made to bridge the gap between and and what lessons he hopes others can learn from his experiences.

Free access ๐Ÿ‘‰ https://lnkd.in/ep3MAR8A
1. Develop cultural insights
2. โ“
3. โ“
4. โ“
5. โ“

Greg Creed (Founder of Creed UnCo/Former CEO of Yum! Brands/Former CEO and CMO of Taco Bell), breaks down 5๏ธโƒฃ skills a CMO needs to demonstrate to become CEO.

๐Ÿ‘‡ Click the link below to read the full article for free.
http://ow.ly/CahO50KyRQH

Aligning sales and marketing communications to drive new business offerings ๐Ÿ“ˆ

In this article, Kimberly Zhang, Editor in Chief at Under30CEO, explains the necessity of revamping service lines in an unstable economy.

Find out more ๐Ÿ‘‰ http://ow.ly/k9wG50KIcL1

Many brands struggle to give their teams the creative freedom to innovate, causing them to turn to third-party media and branding agencies.

Tripadvisor on the other hand, decided to go in-house with its new creative studio, , to overcome blockers to and to create end-to-end brand strategies for its partner destinations.

Click the link to find out more ๐Ÿ‘‰ https://lnkd.in/eKQT978R
The last few years have been unique and challenging for businesses of all kinds.

With so many concerns in the past, present, and future, many businesses have looked for ways to cut costs and trim budgets. One common way to do so has been revamping service lines.

In this article, Kimberly Zhang, Editor in Chief at Under30CEO, explains the necessity of revamping service lines in an unstable economy.

Find out more ๐Ÿ‘‰ http://ow.ly/k9wG50KIcL1

As a result of utilizing their TikTok presence, Penguin Random House have been able to massively increase sales using influencer campaigns.

Click the link below to find out more about how, in some cases, they have managed to increase sales by 7x previous.

๐Ÿ‘‰ http://ow.ly/8rjK50JUEvG

Marketing attribution solutions are hard to understand, but you donโ€™t need to understand how to build one to find the right one for your business ๐Ÿ™…โ€โ™€๏ธ

In this article, John Leeman, explains four steps to finding a respected solution that will fit your companyโ€™s measurement needs and budget.

Free access ๐Ÿ‘‰ https://lnkd.in/eCJ3jSUz

The sheer amount of information you need to personalize, optimize, and eventually automate marketing communications continues to rapidly increase ๐Ÿ“ˆ๐Ÿ’ป

In this article, David Edelman, Harvard Business School Professor and expert, explains how marketers can harness the power of AI to unlock insights from this sn*******ng avalanche of .

๐Ÿ‘‡Click the link below for free access.
https://lnkd.in/g7W_6C2Q
Fact of the day ๐Ÿ’ก

Beyond a temporal increase in traffic and sales, can drive more important results, like a stronger brand reputation, a better-educated team, and consistent traffic sources. ๐Ÿ‘€

In this article, Ann Smarty, Founder of Viral Content Bee, explains how you can build a bulletproof marketing collaboration strategy.

Free access ๐Ÿ‘‰ http://ow.ly/wBYy50KtUK7
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Persea Books OU Press Carl Fischer Music New York Worldwide Hair Magazine - A Registered Trademark Springer Business and Economics Macmillan Academic Tor Teen Tor.com Publishing Flatiron Books Farrar, Straus and Giroux Dotdash Meredith Be Your Dream Press Amistad HarperCollins Harper Perennial