Does your business have a serious case of "funnel vision"? How can you escape the dangerous trap of #lead stages?
Our Advisory Board member and CMO at Acoustic, Norman Guadagno highlights the skewed perspective that businesses have and why terms like MAL, #MQL, SAL, and #SQL no longer make sense
#B2B | #Strategy | #CustomerAcquisition | #Marketing | #Sales
Norman Guadagno, Acoustic's CMO looks beyond "funnel vision" and explores how renaming sales stages helps build collaboration between marketing and sales