ClickZ ClickZ provides insight and analysis on the latest trends, tools and technology in digital marketing and advertising. ClickZ, an online publication, is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-.
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From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.

Operating as usual

Does your business have a serious case of "funnel vision"? How can you escape the dangerous trap of #lead stages? Our Ad...
05/14/2021
Funnel vision: the dangerous trap of lead stages - ClickZ

Does your business have a serious case of "funnel vision"? How can you escape the dangerous trap of #lead stages?

Our Advisory Board member and CMO at Acoustic, Norman Guadagno highlights the skewed perspective that businesses have and why terms like MAL, #MQL, SAL, and #SQL no longer make sense

#B2B | #Strategy | #CustomerAcquisition | #Marketing | #Sales

Norman Guadagno, Acoustic's CMO looks beyond "funnel vision" and explores how renaming sales stages helps build collaboration between marketing and sales

Elevating #customerexperience through #AI - Helen Yu looks beyond the usual talking points and touches upon how business...
05/14/2021
Elevating customer experience through AI

Elevating #customerexperience through #AI - Helen Yu looks beyond the usual talking points and touches upon how businesses can pair AI with #ML, emotional #intelligence, and real people

#DigitalTransformation | #CXO | #Martech | #Data | #DigitalMarketing

Here's how you can pair machine learning and AI to transform how your company is elevating customer experience and satisfaction

How to use contextual #customer #feedback to become a truly customer-centric #business - Cyril Coste unlocks a new dimen...
05/11/2021
How to use contextual customer feedback to become a truly customer-centric organization

How to use contextual #customer #feedback to become a truly customer-centric #business - Cyril Coste unlocks a new dimension to #optimize first party #data insights

#BusinessIntelligence | #Martech | #CXO | #CustomerJourney | #Digital | #Marketing

Customers like to participate in surveys when there is context, but how do you ensure there are no lags and loopholes? Try contextual customer feedback

Robert Rose opens up a strategic conversation for Senior leaders and content's role in #business. Discover the four oper...
05/07/2021
How content really works for business: the operating models of content and more

Robert Rose opens up a strategic conversation for Senior leaders and content's role in #business. Discover the four operating models of #content and how giants such as Amazon.com, Apple, and Google are using them

#Leadership | #DigitalMarketing | #Strategy

A rare, in-depth discussion on operating models of content and its role in business that senior leaders need to have with their teams for digital expansion

#GenZ, #cancelculture, and value shifts: how #brands can thrive in 2021 - Decode the demographic that has a  $143 billio...
05/06/2021
Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

#GenZ, #cancelculture, and value shifts: how #brands can thrive in 2021 - Decode the demographic that has a $143 billion spending power

Melanie Deziel and Kevin Indig, thank you for your thoughts!

#COVID19 #Consumers #Ecommerce #Trends #Marketing #Insights

With an estimated online shopping power of up to $143 billion, Gen Z consumers will cancel your brand on the basis of ethics and poor digital experiences

Emerging #trends in #IoT are changing online #marketing#Martech | #Apple | #iOS | #Data | #Privacy | #ConsumerBehavior |...
05/04/2021
Emerging trends in IoT are changing online marketing - ClickZ

Emerging #trends in #IoT are changing online #marketing

#Martech | #Apple | #iOS | #Data | #Privacy | #ConsumerBehavior | #OnlineMarketing | #GDPR | #CCPA | #OnlineMarketing

Internet of things (IoT) technology is changing online marketing, but legal and market forces are making matters complex, dive in for details

Today’s #CRM isn’t cutting it for sellers and why #businesses need #AI to inject #success into sales to sell better - By...
04/28/2021
If you want sellers to sell more, embrace AI - ClickZ

Today’s #CRM isn’t cutting it for sellers and why #businesses need #AI to inject #success into sales to sell better - By Oracle CX Sales Strategist, Kayleigh Halko

#Sales | #CXO | #Optimization | #SalesFunnel | #Personalization | #CustomerEngagement

Oracle CX Sales Strategist Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why sellers need to embrace AI

The fruits of collaboration: how #US retailers are monetizing their #data#CustomerData | #CrossChannel | #CX | #Retail |...
04/26/2021
The fruits of collaboration: how US retailers are monetizing their data

The fruits of collaboration: how #US retailers are monetizing their #data

#CustomerData | #CrossChannel | #CX | #Retail | #Ecommerce | #DigitalMarketing | #Advertising | #DataPrivacy | #CDP

How customer data platforms (CDPs) are a great value proposition for retailers, enabling better data intelligence and cross-channel marketing abilities

Despite being tanked by the #pandemic and testing positive for the #coronavirus, just a few weeks later #industry expert...
04/22/2021
How your personal brand can save your career during a pandemic - ClickZ

Despite being tanked by the #pandemic and testing positive for the #coronavirus, just a few weeks later #industry expert, Mark W. Schaefer's business had one of the strongest financial months of his #career

Find out how his #personal #brand saved his career

#Marketing | #Finance | #COVID19

How my personal brand saved me despite being tanked by the pandemic and testing positive, my business had one of the strongest financial months

What's the connection between #social validation & #retail media? Here's what Coty Inc.'s Kelsie Johnston thinks about t...
04/20/2021
A look at the full revenue impact of retail media ad platforms - ClickZ

What's the connection between #social validation & #retail media? Here's what Coty Inc.'s Kelsie Johnston thinks about the number 1 path to #purchase

#Omnichannel | #Advertising | #Digital | #MediaSpend | #Ecommerce | #Marketing

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plague it.

An incredible #casestudy from Leena Jain, Humanscale’s CMO on how they used DAM #technology to target an entirely new #m...
04/19/2021
How Humanscale pivoted from in-office to the WFH furniture market

An incredible #casestudy from Leena Jain, Humanscale’s CMO on how they used DAM #technology to target an entirely new #market in just two weeks

#Business | #COVID19 | #Marketing | #Sales | #Martech | #DigitalAssetManagement | #Digital | #Market

The pandemic threatened the core of the Humanscale business model. Here’s how they used DAM technology to target an entirely new market in just two weeks

Being an effective #marketing #leader with Mark Evans, Managing Director at Direct Line GroupOur #DigitalMarketing #podc...
04/16/2021
Being an effective marketing leader with Mark Evans, Direct Line Group - ClickZ

Being an effective #marketing #leader with Mark Evans, Managing Director at Direct Line Group

Our #DigitalMarketing #podcast hosted by Tim Flagg touches upon what it takes to be a modern marketing leader, #audience #insights, #advertising, and more!

bit.ly/BeingAneffectiveMarketingLeader

Mark Evans, Managing Director Marketing & Digital at Direct Line Group, talks leadership, the exciting yet volatile future of marketing and challenges

04/14/2021
Retail media and offline sales - Mix media modelling (MMM)

#DidYouKnow - Every dollar💲 earned #online generated $6 to $11 #offline

#Media mix modeling (MMM) is what #brands and #retailers need right now! Find out more in our latest #podcast on the #revenue impact of #retail media

bit.ly/RetailMediaRevenueImpact

How #technology is changing the role of the #CMO in 2021 - By CFA Institute’s CMO and Managing Director, Michael Collins...
04/13/2021
How technology is changing the role of the CMO in 2021 - ClickZ

How #technology is changing the role of the #CMO in 2021 - By CFA Institute’s CMO and Managing Director, Michael Collins

#Marketing | #Digital | #Leadership | #Strategy | #Martech | #SocialMedia | #Industry | #Trends | #CustomerExperience

The role of the CMO is an important one and must stay agile and adapt to fit the changing needs to stay relevant while meeting the customer and marketing needs

04/12/2021
What is the impact of retail media spend

What is the full impact of #retail media spend? Firstmovr's Co-founder Chris Perry talks about the known and less known factors

Go beyond the tip of the iceberg with our latest #podcast
bit.ly/RetailMediaRevenueImpact

#OnlineShopping #Customer #Acquisition #MediaSpend #Digital #Data

How will #technology transform the fragile #client/agency ecosystem? Bruno Gralpois brilliantly points out six #trends a...
04/08/2021
How will technology transform the fragile client/agency ecosystem? - ClickZ

How will #technology transform the fragile #client/agency ecosystem? Bruno Gralpois brilliantly points out six #trends advertisers and brands need to watch out for

#Data | #Martech | #AdTech | #Advertising | #Automation | #Digital | #PerformanceMarketing

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? Insights for the client/agency environment

How app-free #contactless payments are #retailers’ and shoppers’ little helpers - By Valerie Vacante#Digital | #COVID19 ...
04/06/2021
How app-free contactless payments are retailers’ and shoppers’ little helpers

How app-free #contactless payments are #retailers’ and shoppers’ little helpers - By Valerie Vacante

#Digital | #COVID19 | #Martech | #ConsumerBehavior | #DigitalTransformation | #Payments

Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers

#Customer experience in 2025: here’s where we’re heading - By Oracle Service's SVP and GM, Chris McGuganbit.ly/CustomerE...
04/02/2021
Customer experience in 2025: here’s where we’re heading - ClickZ

#Customer experience in 2025: here’s where we’re heading - By Oracle Service's SVP and GM, Chris McGugan

bit.ly/CustomerExperience2025Predictions

#CX | #CXO | #Digital | #Transformation | #CustomerService | #AI | #GenZ | #Mobile | #Martech | #Marketing

By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP & GM predicts

The five latest #GoogleAds features and how to make the most of them - By SEISO#Guide | #Google | #PPC | #PaidAdvertisin...
03/29/2021
The five latest Google Ads features and how to make the most of them - ClickZ

The five latest #GoogleAds features and how to make the most of them - By SEISO

#Guide | #Google | #PPC | #PaidAdvertising | #Digital | #Advertising | #Data | #Analysis | #CustomerAcquisition

This article takes a detailed look at SEISO's guide to test the latest Google Ads features and how to let them work for your business.

How #technology is streamlining processes in #finance and #insurance - By Daniel Tannenbaum, Founder of Tudor Lodge Cons...
03/29/2021
How technology is streamlining processes in finance and insurance

How #technology is streamlining processes in #finance and #insurance - By Daniel Tannenbaum, Founder of Tudor Lodge Consultants

#Digital | #Transformation | #CX | #Customers | #CRM | #Data | #CustomerJourney

From CRMs, and messaging platforms to online courses, here's how traditional providers in insurance and finance are using technology more effectively

#CaseStudy: How Ad Council raised $407M in donated #media for their #mask campaign#Agile #research helped gain impactful...
03/25/2021
How Ad Council raised $407MM in donated media for their mask campaign - ClickZ

#CaseStudy: How Ad Council raised $407M in donated #media for their #mask campaign

#Agile #research helped gain impactful #consumer insight within three-five days & reached 70% of Americans

bit.ly/AdCouncilRaised407MinMaskSupport

#COVID19 | #Insight | #Strategy | #Data | #Digital | #Marketing

Agile research tech helped Ad Council adjust their mask messaging in real-time, reach 70% of Americans & raise over $400 million in donated media support.

The top three secrets to increasing #email open and #clickrates in 2021Acoustic's CMO, Norman Guadango and Email Marketi...
03/24/2021
The top three secrets to increasing email open and click rates in 2021 - ClickZ

The top three secrets to increasing #email open and #clickrates in 2021

Acoustic's CMO, Norman Guadango and Email Marketing Manager, Greg Bouton reveal #tips to help you #optimize your #emailmarketing campaigns in 2021

bit.ly/TopEmailMarketingSecrets

#CTR | #DigitalMarketing | #Marketing | #Optimization

Acoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021.

A look at the full #revenue impact of #retail media #ad platforms - Our panelists dissect & examine various aspects and ...
03/23/2021
A look at the full revenue impact of retail media ad platforms - ClickZ

A look at the full #revenue impact of #retail media #ad platforms - Our panelists dissect & examine various aspects and impacts of retail #media

- Coty Inc..'s Kelsie Johnston
- CAVU's John Denny
- Salsify’s Molly Schonthal
- Firstmovr’s Chris Perry

bit.ly/RetailMediaRevenueImpact

#DigitalMarketing #Ecommerce #Insights #Omnichannel #Podcast

Retail media is rapidly growing in importance. Today we discuss the opportunity it brings to brands who invest in it and the barriers that still plague it.

Experts are recommending that you focus on #content and #digitalcustomer #strategy as two key areas that require rethink...
03/18/2021
2021 digital marketing trends you need to know from 13 marketing experts - ClickZ

Experts are recommending that you focus on #content and #digitalcustomer #strategy as two key areas that require rethinking in a #postpandemic world

#digitalmarketing | #trends | #contentmarketing | #influencermarketing | Neal Schaffer

Marketing experts are recommending that you focus on content & digital customer strategy as 2 key areas that require rethinking in a post-pandemic world.

Shopify, WooCommerce and Wix, Tudor Lodge Consultants' founder, Daniel Tannenbaum analyzes the best #ecommerce platforms...
03/17/2021
Analyzing the best ecommerce platforms for SEO - ClickZ

Shopify, WooCommerce and Wix, Tudor Lodge Consultants' founder, Daniel Tannenbaum analyzes the best #ecommerce platforms for #SEO in the market today #digitalmarketing #martech #searchmarketing #retail

From Shopify to Wix, Tudor Lodge Consultants' founder, Daniel Tannenbaum analyzes the best ecommerce platforms for SEO in the marketing today.

New guide by ReadSpeaker features a #voice #experience design checklist for brands who want to design engaging #conversa...
03/11/2021
How to create a seamless interactive voice experience - ClickZ

New guide by ReadSpeaker features a #voice #experience design checklist for brands who want to design engaging #conversationalexperiences using #voicetechnology

#digitalmarketing | #martech | #voicetech | #IoV

Readspeaker AI’s guide features a voice experience design checklist for brands who want to design engaging conversational experiences using voice tech.

#Openbanking is a new software championed by the regulators, allowing loan providers to see the bank transactions of the...
03/08/2021
Open banking: is this technology the future of finance? - ClickZ

#Openbanking is a new software championed by the regulators, allowing loan providers to see the bank transactions of their customers & make a informed lending decision. But how secure are they? Tudor Lodge Consultants explores this further... #fintech

Open banking is a new software championed by the regulators. But how secure and feasible is it? We speak to experts to find out.

In the final part of his #storytelling series, Seismic's SVP of Global Sales Engineering Brian Cotter offers his advice ...
03/05/2021
Giving your storytelling impact: it’s all in the delivery - ClickZ

In the final part of his #storytelling series, Seismic's SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with impact #digitalmarketing #contentmarketing #strategy

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with impact.

CMO of Acoustic, Norman Guadagno explores the possibility of #advertising within #virtualmeeting platforms like Zoom #di...
03/04/2021
Why doesn’t Zoom have advertising in it? - ClickZ

CMO of Acoustic, Norman Guadagno explores the possibility of #advertising within #virtualmeeting platforms like Zoom #digitalmarketing #martech

Norman Guadagno, Chief Mmarketing Officer of Acoustic, explores the possibility of advertising within virtual meeting platforms like Zoom.

Which areas of #tech grew the most during #lockdown? Daniel Tannenbaum, SEO consultant at Tudor Lodge Consultants reveal...
03/03/2021
Which areas of tech grew the most during lockdown? - ClickZ

Which areas of #tech grew the most during #lockdown? Daniel Tannenbaum, SEO consultant at Tudor Lodge Consultants reveals the major players that facilitated:

- Recreational activities
- Work #productivity
- Empowered businesses to bring their #employees together

#COVID19 | #Pandemic | #Digital | #Marketing | #Martech | #Technology

COVID-19 has been a difficult year for some businesses, but not in the tech sector, with video conferencing, gaming and VPNs thriving during the pandemic.

There’s a lot of discussion about all the ways #bigtech is failing us. But IBM Watson Advertising's Randi Stipes sees so...
03/02/2021
Let’s just take a minute - ClickZ

There’s a lot of discussion about all the ways #bigtech is failing us. But IBM Watson Advertising's Randi Stipes sees some rays of sunlight coming through the clouds #digitalmarketing #advertising #AI #martech #strategy

There’s a lot of discussion about all the ways big tech is failing us. But Watson Advertising's CMO sees some rays of sunlight coming through the clouds.

A new Smartly.io poll revealed that 74% of respondents allocated at least a third of their #marketing budget in 2020 to ...
03/01/2021
45% of retailers plan to spend more on social media advertising in 2021 vs 2020 - ClickZ

A new Smartly.io poll revealed that 74% of respondents allocated at least a third of their #marketing budget in 2020 to #socialmediaads, with most planning to increase social #adspend in 2021

#digitalmarketing | #socialmedia | #trends | #retail

Global Social Advertising Trends report includes new stats & trends on retail social media advertising compiled from a poll of 300 global retail leaders.

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