Mackcut

01/28/2020

The Official Beer of Skipping Cuffing Season — :15

New Work from Mackcut's Ian Mackenzie
Coors Light "The Official Beer of Skipping Cuffing Season"
editor: Ian Mackenzie
assistant editor: Cooper McLane
producer: Gina Pagano
mix: Another Country Chicago
sound design: Marc Healy @healymarc
conform: @framestore Chicago
color: @framestore Chicago
agency: @leoburnett
director: Matt Aselton
https://lnkd.in/ecwVdY6

The Official Beer of Skipping Cuffing Season. #CoorsLight #MadeToChill

01/11/2020

SafeAuto Accidentally Sparks a Revolution in Fun New Ad

New Work from Mackcut's Nick Diver for SAFEAUTO with Joan! https://www.adweek.com/agencies/why-just-start-a-brand-movement-safeauto-hilariously-goes-full-insurrection/

Joan rallies 'the rest of us' with first work for the low-cost insurer.

09/12/2019

Coors Light TV Commercial, 'The Official Beer of Going Golfing Just to Drink Beer' Song by Chad & Jeremy

New Work from Mackcut's Ian Mackenzie for Coors with LEO BURNETT Chicago, directed by Matt Aselton of Arts & Sciences!
Coors Light “The Official Beer of Going Golfing Just to Drink Beer”
editor: Ian Mackenzie
assistant editor: Danielle Minch @hot.sauce.lips
producer: Gina Pagano @lolaymaria
mix: Another Country Chicago
sound design: Marc Healy @healymarc
conform: @framestore London
color: @framestore London
agency: @leoburnett
director: Matt Aselton @maseltov at @artsandsciences_
#ianmackenzie #mackcut #mackenziecutler
https://ispot.tv/a/or_d

While out golfing with friends, a man uses his pitching wedge to send his ball straight into the cosmos, only to tear out a chunk of the grass instead. It's revealed that his swinging form includes holding an ice-cold Coors Light in one hand while simultaneously swinging with the other. Though his s...

08/28/2019

Spotify listeners put the outside world on hold until they finish their in-car solos

New Work from Mackcut's Ryan Steele for SPOTIFY, directed by Matt Swanson.!

'Let the Song Play' taps into a familiar, funny moment everyone has experienced

08/26/2019

Maya Rudolph sabotages a dog's birthday to get in more time with Sling TV

New Work from Mackcut's Nick Diver with The Martin Agency and Matt Piedmont of Pretty Bird.
Sling TV "Dog Party"

Prettybird's Matt Piedmont continues long collaboration with the actress and comedian

08/24/2019

FanDuel | Fall 2019 | Hot Dog Contest

New Work from Mackcut's Mike Leuis for FanDuel, directed by Ulf Johansson, via BBH. "Hot Dog"
editor: Mike Leuis
assistant editor: Cooper McLane
producer: Gina Pagano
sound design: Sam Shaffer
mix: Tom Jucarone (Sound Lounge)
conform: Jimmy Hayhow and Kaitlyn Jackson
color: Tim Masick
director: Ulf Johansson
agency: BBH
ecd: Gerard Caputo
cds: Scott Cooney, Diego Fonseca
art director: Bruno Franchino
copywriter: Hora Sormani
producer: Shelley Giera
https://www.youtube.com/watch?v=-TUie2qtq4M&feature=youtu.be

There’s more ways to win when you play fantasy sports on FanDuel. But the rest of the time, you’re on your own. This football season, get $20 bonus when you ...

08/16/2019

Hinge’s new mascot sacrifices itself for love in first international campaign

New Work from Mackcut's Ian MacKenzie​ for HINGE with Red Antler. Directed by ASPEKT's RBG6.
Poor Hingey! https://adage.com/creativity/work/hinge-dating-app-designed-be-deleted/2190756

The dating app says it’s ‘designed to be deleted'

07/31/2019

Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past

New Work from Mackcut's Ian MacKenzie for Coors Light with Leo Burnett. Directed by Matt Aselton.
"Bra" & "Shower"
Editor: Ian MacKenzie
Assistant Editors: Zoe Newman & Danielle Minch
Producer: Gina Pagano
Mix: Another Country, Chicago
Sound Design: Marc Healy
Conform: Framestore London
Color: Framestore London
Agency: Leo Burnett Chicago
Director: Matt Aselton of Arts & Sciences

The brew is making a creative pivot as it seeks to recover from a slump.

07/24/2019

Old Spice Created Action-Packed Ads About Rescuing Guys From Being Lame

New Work from Mackcut's Gavin Cutler for OLD SPICE with W&K and Steve Rogers of Biscuit Filmworks.

Editor: Gavin Cutler & Pamela Petruski
Assistant editor: Pamela Petruski
Producer: Gina Pagano
Sound Designer: Sam Shaffer
Mixer: Loren Silber @ Lime LA
Conform: Tim Davies @ KEVIN
Colorist: Sean Coleman @ CO3 LA
Agency: W&K Portland
Director: Steve Rogers Biscuit

‘Never let a friend lose his swagger.’

06/25/2019

Snickers “One for Two”

Another huge congrats to Mackcut's Brendan Hogan for securing a Silver🥈 Cannes Lion for his work on Snickers “One for Two” with BBDO and World War 7!
editor: Brendan Hogan
producer: Gina Pagano
mixer: Sam Shaffer
flame: Jimmy Hayhow
flame assist: Kaitlyn Jackson
color: Tim Masick
agency: BBDO NY
Production World War 7
director: David Shafei

06/24/2019

BK "Detour"

Congrats to Mackcut’s Nick Divers! Big Win in Cannes last week: Three Grand Prix including TITANIUM✔️with our friends at FCB and OPOSITIVE!

05/17/2019

The Clif Bar climber comes to life in brand's most significant campaign to date

New Work from Mackcut's Gavin Cutler for CALLEN, directed by Andreas Nilsson.
CLIF BAR "Bike Ride:"

editor: Gavin Cutler
assistant editor: Pamela Petruski & Kaitlin O'Donnell
producer: Gina Pagano
mixer: Loren Silber @ LIME STUDIOS LA
colorist: Daniel De Vue @ A52
conform: Tim Davies @ KEVIN
agency: CALLEN
director: Andreas Nilsson

AOR Callen delivers zany, environmentally-friendly message for the 27-year-old health bar company

05/16/2019

Keep It Interesante | Hit Single 60

New Work from Mackcut's Ryan Steele for Dos Equis:
editor: Ryan Steele @ryanrion
assistant editor: Devon Flint @dev_piece
producer: Stephanie Hill @stephhillrabasa
mixer: Heard City @heardcity
colorist: Co3 - Sofie Borup @sofie_borup
Conform: Taylor James @taylorjamesltd
agency: Droga5 @droga5
director: Wayne McClammy

Did you know Dos Equis inspired 1983’s biggest summer jam? Keep It Interesante.

04/17/2019

Would you name your baby Klondike? Starring Anna Faris undercover

New Work from Mackcut's Mike Rizzo for Klondike with our friends at the VIA Agency, directed by Jeff Tremaine of HELO!! https://www.youtube.com/watch?v=46hP1i1LID8&feature=youtu.be&fbclid=IwAR2IRtrCaRLW-u24F6I1mQ_cqzZghW39l8anUVfkyQ-pi2K__dNMCWvh85g
Director: Jeff Tremaine (Jackass, Bad Grandpa) HeLo
Agency: Via
assistant editor: Franklin Ponce
producer: Sarah Cassell
mixer: Sam Shaffer
flame: Jim Hayhow
flame assist: Kaitlyn Jackson
colorist: Stephen Picano

How many Klondikes would it take for you to name your baby after an ice cream bar? Watch Anna Faris go undercover as our new head of Biovertising to find out...

04/07/2019

Marcus by Goldman Sachs: You Can Money by 72andSunny

New work from Mackcut's Erik Laroi for Marcus by Goldman Sachs, Directed by David Shafei via 72&Sunny https://www.thedrum.com/creative-works/project/72andsunny-marcus-goldman-sachs-you-can-money

Managing finances can seem daunting and many consumers find themselves stuck in a cycle of inertia that prevents them from exploring their options. Marcus by Goldman Sachs wants to put an end to this and motivate consumers to take control of their finances, and to promote its services, it has brough...

01/22/2019

Frank’s RedHot – Every Food Commercial :30

New Work from Mackcut's Erik Laroi for Frank's Red Hot -with Director Greg Bell and GREY NY.
https://www.youtube.com/watch?v=uiuq2BKLhgo&feature=youtu.be

Frank’s RedHot is the Perfect Blend of Flavor & Heat. I Put That $#!t on Everything. Seriously, everything. Visit Frank’s RedHot http://www.franksredhot.com ...

01/13/2019

Buddy Cops and ’70s Singers Star in BBDO New York’s New Dunkin’ Campaign – FAB News

New Work from Mackcut's Gavin Cutler for Dunkin Donuts!

By Newsroom on January 9, 2019Comments Off on Buddy Cops and ’70s Singers Star in BBDO New York’s New Dunkin’ Campaign

10/20/2018

State Farm TV Commercial, 'RoboAgent' Featuring Chris Paul, James Harden, Oscar Nuñez

New Work from Mackcut's Ryan Steele for State Farm - with Translation and Hungry Man's Wayne McClammy https://www.ispot.tv/ad/dFe4/state-farm-roboagent-featuring-chris-paul-james-harden-oscar-nuez

State Farm proves that when it comes to choosing the right insurance company, sacrificing good ol' fashioned in-person communication for low-budget customer service always comes at a cost. NBA stars Chris Paul and James Harden learn this the hard way after receiving a visit from a RoboAgent from a r...

09/14/2018

Knights trade blows--and fashion banter--in PS4 spot

New Work from Mackcut's Gavin Cutler for PLAYSTATION with BBH and Tim Godsall

A trio of spots from BBH NY and Anonymous Content zoom in on the details

08/23/2018

If You Click on the Idiotic Offer in Snickers' New Banner Ad, the Brand Asks If You're OK

New Work from Mackcut's Brendan Hogan for SNICKERS with BBDO and WW7's David Shafei: https://www.adweek.com/agencies/if-you-click-on-the-idiotic-offer-in-snickers-new-banner-ad-the-brand-asks-if-youre-ok/

Maybe you’re too hungry to spot a bad deal? Snickers and BBDO will make it worth your while, though.

08/06/2018

Black Forest Brings Its Silly, Surreal Gummy Harvest Celebration to NYC

New Work from Mackcut's Ian Mackenzie with Joan Creative and Sam Brown of Imperial Woodpecker!
https://www.adweek.com/creativity/black-forest-brings-its-silly-surreal-gummy-harvest-celebration-to-nyc/

A tree grows near Brooklyn (Decker).

07/19/2018

Think You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You

New Work from Mackcut's Nick Divers for Planet Fitness ✔️
Director: Aaron Stoller of Biscuit Filmworks.
Agency: Hill Holliday

A new spot counters the vanity at the gym.

07/02/2018

SNICKERS® ICE CREAM – “Gold Chain"

It's still hot! New Work from Mackcut's Brendan Hogan for Snickers with WW7's David Shafei https://www.youtube.com/watch?feature=youtu.be&v=l0qJeGErQwM&app=desktop

Vinnie knows it doesn’t get any better than the Summertime Satisfaction of a SNICKERS Ice Cream Bar.

06/29/2018

The New York Lottery channels 'LaLa Land' in a Broadway musical-style spot

Whoosh....some new work from Mackcut's Ian Mackenzie for NY LOTTO x MCCANN.
Directed by Speck Gordon.

McCann worked with musical theater experts on spot for Take 5 game

05/25/2018

HPE's New Campaign Brings Monster Tech Problems to Life and Blows Th | LBBOnline

TGIF/Happy Memorial Day Weekend! New Work from Mackcut's Ian Mackenzie for HPE, with our friends from PUBLICIS and Imperial Woodpecker (SIMON MCQUOID). Tame that tech problem!

Little Black Book, HPE's New Campaign Brings Monster Tech Problems to Life and Blows Them Away. The TAME I.T. campaign brings the IT Monster to life as a disruptive character who personifies IT complexity

05/23/2018

Nick Offerman Silently Judges Those Who Can't Repair Their Stuff in Ads for J-B Weld

New Work from Mackcut's Ian Mackenzie in partnership with TBWA NY and Aaron Stoller of Biscuit Filmworks!

He’ll salvage your trash just to spite you in these perfectly cast spots from TBWA\Chiat\Day New York.

05/16/2018

Spotify targets free users with scares and laughs in biggest global campaign to date

New Work from Mackcut's Gavin Cutler and Ryan Steele for our friends at SPOTIFY and MJZ's Steve Ayson.
http://creativity-online.com/work/spotify-love-what-you-love--horror-love/54545

Push follows platform's release of new features for non-paying listeners

05/14/2018

Is This the Most American Bratwurst Ad Ever? Tammy at Johnsonville Sure Hopes So

New work from Mackcut's Ryan Steele, in collaboration with our friends at DROGA and Arts & Sciences's Adam & Dave.

You can’t spell ‘sausage’ without ‘USA’.

05/11/2018

Clive Owen can't fix the world, but maybe businesses can in global campaign from SAP

New work from Mackcut's Ian Mackenzie, in collaboration with BBDO and Jim Jenkins from O Positive!
http://creativity-online.com/work/sap-sap-helps-the-bestrun-businesses-make-the-world-run-better/54289

Global b-to-b campaign from enterprise software company SAP delivers a message to viewers and its own employees

05/10/2018

Jeffrey Wright Debates Jeffrey Wright in a Meditation on Fear, Created by The Atlantic and HBO

NEW WORK ⚡️⚡️ #mackcut #gavincutler #davidshane #opositive #weidenkennedy #theatlantic #hbo

The Westworld star anchors W+K’s new ‘Question Your Answers’ video, following up the ‘Typecast’ clip with Michael K. White.

05/05/2018

Priceline juices ad budget behind new Shatner push

New work from Mackcut's Nick Divers, in collaboration with BBDO and Pete Marquis from World War Seven.

Facing pressure from Google and Airbnb, Priceline is ramping up its marketing with a new campaign starring William Shatner

03/26/2018

Zulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads

Boom. New Work from Mackcut's Erik Laroi for Zulily with OFFICE OF BABY and Zach Math of CAVIAR films.

Deal site’s first work from Office of Baby.

03/06/2018

Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner

New Work from Mackcut's Mike Rizzo -
with Kenny Herzog from O Positive and our friends at TAXI! http://www.adweek.com/creativity/heinz-brings-in-a-real-hostage-negotiator-to-resolve-parent-child-standoffs-at-dinner

Retired NYPD expert offers tips on handling ketchup crises.

02/06/2018

Sonic Union

New work from Mackcut's Ian Ian MacKenzie, in collaboration with W&K NYC and Tim & Eric from Pretty Bird

Ughh, we've all had flights where we've dealt with a Jayson (with a Y). Loved working with Wieden+Kennedy Mackcut and Brian Emrich Sound Design on this hysterical spot for Duracell! Mix by Steve Rosen

01/29/2018

#flashbackfriday ESPN "The Closer" Dave Koza x W&K
Congrats to Trevor Hoffman who was just elected to the Baseball Hall of Fame!!!

01/26/2018

Girl Power! Reba McEntire is KFC's First Female Colonel Sanders

Boom. Ready for the Grammy's...
New Work from Mackcut's Ian Mackenzie! KFC x W&K x Andreas Nilsson of Biscuit Filmworks

We promise, you have never seen Reba like this before!

01/26/2018

#flashbackfriday ESPN "The Closer" Dave Koza x W&K
Congrats to Trevor Hoffman who was just elected to the Baseball Hall of Fame!!!

01/25/2018

You are being redirected...

New Work from Mackcut's Erik Laroi for Pringles http://www.adweek.com/brand-marketing/bill-hader-gets-his-mind-blown-stacking-flavors-in-pringles-first-super-bowl-ad/

Grey New York handled the creative.

01/17/2018

Zelle® | How Money Moves: Around Town (:60)

New Work from Mackcut's Erik Laroi for ZELLE, featuring Daveed Diggs
Agency: HUGE Director: The Perlorian Brothers https://www.youtube.com/watch?v=khTwBP06FFM

Watch Daveed Diggs learn about Zelle® from a sassy grandma, a friendly garbage man and six people riding one really long bicycle. Zelle® is a new way to send...

01/05/2018

IHOP: Pancakes, Pancakes, Pancakes

New Work from Mackcut's Erik Laroi. Client: IHOP Agency: Droga Director: Tom Kuntz http://creativity-online.com/work/ihop-pancakes-pancakes-pancakes/53466

First Work From Droga5 for the Restaurant Chain Promotes All You Can Eat Deal

12/31/2017

The Atlantic: Typecast

2017 wasn't so bad #mackcut http://creativity-online.com/work/the-atlantic-typecast/50968

Publication Bows 'Question Your Answers,' Its First Brand Campaign in a Decade

12/17/2017

Came First

New Work from Mackcut's Ian Mackenzie Cutler.
Qualcomm "Came First" Agency: McCann Director: Rob Leggatt - Knucklehead UK https://www.youtube.com/watch?v=B43Y4AAkmzs

The same way you put your socks on before shoes, Qualcomm inventions come first...then what people make with it.

11/27/2017

Without Duracell batteries, Christmas is chaos

New Holiday Work for Duracell, edited by Mackcut’s Ian Mackenzie for our friends at W&K! Directed by Andreas Nilsson ⛄⛄ https://www.youtube.com/watch?v=TafgonDkIoc

When Santa forgets the trusted power of Duracell batteries, it’s chaos for Christmas

11/10/2017

Coverage Coalition

New Work for the Affordable Care Act, edited by Mackcut’s Brendan Hogan for our friends at Barton Graf! Directed by Park Pictures’s Alison Maclean.

https://www.youtube.com/channel/UC7aeO8AEkaGuAk20o-kG9VQ

The Coverage Coalition is a non-partisan, non-political, pro-bono effort with one goal in mind: to spread the word about health care enrollment which is now ...

10/31/2017

Duracell: Cat Piano

Happy Halloween....new work from Mackcut for Duracell Social http://creativity-online.com/work/duracell-cat-piano/53102 edited by Mackcut's Kenneth Munoz...

A Spooky Spin on the 'Trust Is Power' Tagline