Hip-hop is now the most recognizable and influential genre of music in the world, and the culture of the music is synonymous with the youth of the world. As a result, various types of companies use hip-hop music and culture as a major marketing tool in an effort to reach young consumers. However, as a result of the profitability and success of hip-hop music, the roots of the genre, with regards to
creativity have been lost, and its authenticity has been compromised. At a time when the sound and climate of the music seems stagnant, redundant and mundane, 3rd World Entertainment, as a company is the first step in the revolution to take hip-hop music and its culture to the next level. COMPANY BREAKDOWN
3rd World Entertainment is a multi-media entertainment and management company, whose infrastructure consists of three main areas:
1) Recording/Music Production/Distribution,
2) Events/Concert Promotions
3) Entertainment Industry Business Services. RECORDING/MUSIC PRODUCTION
With music being our primary function, our company’s plan to change the face of hip-hop music begins with our artists. Through various methods of artist development, innovative and strategic marketing, and most importantly, high quality music that enlightens and entertains the masses, 3rd World Entertainment can break extremely talented new artists into an industry that is currently “running in place”. 3rd World Productions, a sub-division of our company, consists of a team of fresh, creative and innovative record producers, who together with these artists can and will give birth to the future hits of tomorrow and sustain longevity in the industry. EVENT/CONCERT PROMOTIONS
3rd World Entertainment also serves as a full service event production, marketing/promotion entity delivering quality events and services within and to both urban and general markets. These events serve as a marketing tool to promote our artists to consumers and music industry representatives. ENTERTAINMENT INDUSTRY BUSINESS SERVICES
The backbone, and most dynamic sector of our company provides a strong foundation for our artists, by providing the vital business services which are conducive to the stability of his/hers career:
1) Personal Management
2) Business Management (Financial Planning/Accounting Services)
3) Legal Services
4) Marketing
5) Public Relations/Publicity
We also provide these independent services to outside clients within the industry. MORE THAN JUST A RECORD COMPANY…
Our company’s dedication to the arts extends beyond music. In addition, to employ other facets of entertainment to our company, we have incorporated a sports management & film division, and have future plans to open divisions related to fashion and literature. Also, to strengthen our business management division, we have established a consulting entity that specializes in business expansion through venture capital projects. The staff of our company takes pride in our ability to act as a liaison between culturally diverse urban consumers and corporate America, by developing strategic business partnerships, promoting events, and bringing music directly to various consumers in different target markets through innovative, efficient and creative methods. We employ a team of bright and talented individuals whose sole focus is revolutionizing hip-hop/urban music by raising the bar for creativity, while simultaneously garnering commercial success. It’s time to give the young consumers purchasing this music something to really enjoy on various levels. That time is now. 3rd World Entertainment is not just a record company.
