CBS Altitude Group

CBS Altitude Group CBS RADIO’s Altitude Group taps into today’s marketing, media and technology trends to crank up radio to a whole new level.

CBS Altitude Group New York and XFINITY partnered up for a custom #football-focused series, Boomer Between The Games. Bo...
09/09/2016
Boomer Between the Games: Week 1

CBS Altitude Group New York and XFINITY partnered up for a custom #football-focused series, Boomer Between The Games.

Boomer Esiason takes you through the biggest games, top players and gives unfiltered predictions each week with an all-star roster of #NFL guests.

Read about the series on our blog here: http://bit.ly/2cfbUTK

CBS Sports NFL analysts Boomer Esiason and Phil Simms discuss the season outlooks and Week 1 match-ups for the Baltimore Ravens, Pittsburgh Steelers, Philade...

Heineken what a powerful & visual story....and all for a great cause! #MiamiMarineStadium via Adweek
09/08/2016
Check Out Heineken's Eye-Popping Art Project at the Abandoned Miami Marine Stadium

Heineken what a powerful & visual story....and all for a great cause! #MiamiMarineStadium via Adweek

Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium. The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other events for 30 years until sustaining damage from Hurricane Andrew in 1992.

"Even the most carefully crafted and well-stewarded brand imagery is completely meaningless without experience" via Adve...
09/08/2016
Why Experiential Is the Heart of Branding

"Even the most carefully crafted and well-stewarded brand imagery is completely meaningless without experience" via Advertising Age

Brands need to create a human connection with consumers, write Saul Colt and Bob Knorpp.

You might not want to cop to being #thirsty... but the Wendy's FruiTea Chiller Truck is keeping New York & New Jersey re...
07/20/2016
Summer Chillin with Wendy’s

You might not want to cop to being #thirsty... but the Wendy's FruiTea Chiller Truck is keeping New York & New Jersey refreshed for free this summer!

CBS & Wendy's are on the road again! Making stops in New York and New Jersey, the truck is delivering FruiTea chillers all summer long.

We all know how powerful it can be when your customers are so in love with your product or service that they shout it fr...
06/10/2016
Creating True ‘Customer Evangelists’

We all know how powerful it can be when your customers are so in love with your product or service that they shout it from the rooftops and tell all their friends.

What can WE do as brands to ensure we cultivate these organic customer evangelists?

#marketing #loyalty #sales

Though we’ve all shared our love of a product with a friend, what differentiates satisfied customers with full-faith customer evangelists is an intrinsic attachment to that product or service. The product means something more to them, perhaps reflecting their value system or the way they view the wo...

Here at Altitude we are LOVING the way Organic Valley is keeping it real about what a woman's morning REALLY looks like....
04/28/2016
Organic Valley Calls Out Advertising BS

Here at Altitude we are LOVING the way Organic Valley is keeping it real about what a woman's morning REALLY looks like.

(Hint: Its not like that perfectly coiffed blond eating fresh fruit below)

Read our take, and then check out the Adweek article for more insight.

We all know advertising is crafted to tickle different parts of our brains, but Organic Valley is aiming for relatability and authenticity.

We're unveiling an iconic line-up of coaches that includes Mike Kryzewski “Coach K” (Duke), Mike Brey (Notre Dame), and ...
03/16/2016
“Guiding Greatness” with Legends of NCAA Basketball

We're unveiling an iconic line-up of coaches that includes Mike Kryzewski “Coach K” (Duke), Mike Brey (Notre Dame), and other legendary men of the game in a custom video series that shares lessons in what it takes to succeed both in the tournament and in life.

As the NCAA Men’s College Basketball Tournament unfolds, the CBS Altitude Group & Delta bring fans an exclusive series showcasing what it takes to succeed.

More Sunshine for EVERYONE!! CBS & Scotts Lawn Care team up for #DaylightSavingTime.
03/11/2016
Spring Forward!

More Sunshine for EVERYONE!!

CBS & Scotts Lawn Care team up for #DaylightSavingTime.

CBS and Scotts/Miracle Gro to remind listeners to spring forward for Daylight Saving Time and get their yard ready for Spring.

We're VERY proud of our CBS Station Mix 106.5 in #Baltimore! Their 2016 Radiothon raised $1.1 MILLION for the John Hopki...
02/23/2016
Mix 106.5's 2016 Radiothon Raises $1.1M for John's Hopkins Children Center in Baltimore

We're VERY proud of our CBS Station Mix 106.5 in #Baltimore! Their 2016 Radiothon raised $1.1 MILLION for the John Hopkins Children's Hospital, part of Children's Miracle Network Hospitals.

Amazing job you guys... $1,100,000 is HUGE!!

This amazing event NEVER ceases to amaze me. From the incredible kids and their families battling these horrific illness's or freak accidents that changed life's forever OR the AMAZING Doctors, Nurses, Child Life Specialists, on the front lines, taking on these demons head on! To the amazing...

Radio.com
02/16/2016
Radio.com

Radio.com

Record Of The Year Winner: “It was just kind of weird,” Ronson told Radio.com “It was just one of those times that the jamming wasn’t stupid.” #GRAMMYs

Having Super Bowl withdrawals? Relive the excitement in our latest blog post:  CBS Radio's The Night Before concert feat...
02/11/2016
CBS and Mercedes-Benz Shöck The Night Before

Having Super Bowl withdrawals? Relive the excitement in our latest blog post: CBS Radio's The Night Before concert featuring Metalica, Mercedes-Benz USA and their special guest, The Iron Schöckl.

#MBMountain #TheNightBefore

Sometimes the night before is even more fun than the day itself.

We're so proud of our SportsTalk talent that you better brace yourself for a (not-so) humblebrag.  Radio Ink Magazine ju...
01/06/2016
CBS SPORTS TALK DOMINATION

We're so proud of our SportsTalk talent that you better brace yourself for a (not-so) humblebrag.

Radio Ink Magazine just named their Top 30 Local Sports Talkers in America, and our guys at CBS are dominating the top 10.

The sports talk radio hosts at CBS are killing it and Altitude couldn't be more proud of these guys.

Some great choices here from Adweek.
12/14/2015
The 10 Best Ads of 2015

Some great choices here from Adweek.

Plenty of agencies combined beautiful craft and compelling storytelling to create gorgeous, hilarious, fascinating and even unsettling visions for their clients in 2015. And Adweek's picks for the 10 best might be the most varied ever.

New today on the CBS Altitude Group blog!
12/11/2015
4 Lessons in Holiday Marketing

New today on the CBS Altitude Group blog!

The holiday season is well under way, but it's not too early to start reflecting on what we've learned so far.

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing
12/07/2015
How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

How 'The Martian' Director Ridley Scott Is Shaking Up Movie Marketing

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing campaigns. Now, the Oscar-nominated director of Alien and Gladiator wants to rewrite Hollywood's marketing pl…

Campaigns Turn to Radio to Get Voters’ Ears
12/04/2015
Campaigns Turn to Radio to Get Voters’ Ears

Campaigns Turn to Radio to Get Voters’ Ears

Spending has increased on political ads on the radio, which may be more effective at targeting a candidate’s intended audience, strategists said.

Looped, from Radio.com plays an uninterrupted flow of music videos on three channels dedicated to pop, urban and country...
12/03/2015
Radio.com Introduces Looped!

Looped, from Radio.com plays an uninterrupted flow of music videos on three channels dedicated to pop, urban and country genres, peppered with original clips such as artist interviews shot at local stations.

Watch the latest hit music videos and interviews from your favorite Pop artists.

The 10 best ads of 2015
12/02/2015
The 10 best ads of 2015

The 10 best ads of 2015

The best ads of 2015 — with spots from Google, Volvo, BuzzFeed, and more.

The Best Music Marketing of 2015
12/01/2015
The Best Music Marketing of 2015

The Best Music Marketing of 2015

Here are some of the best music marketers of 2015 and what brands can learn from them, writes OgilvyOne's Jeremy Wilson.

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