Sherpa Social Media

I work with businesses, individuals, and nonprofits to increase your visibility, strengthen your bonds with your audiences, and grow your number of qualified leads. Please follow me on Twitter: @SherpaSocialMed

06/25/2014
Memoirs of a Muppets Writer, with Joseph A. Bailey

Joseph A. Bailey, author of "Memoirs of a Muppets Writer" will be Robert Manni's guest tonight on Guy's Guy Radio at 7pm Eastern!

This week, long-time writer for The Muppet Show and Sesame Street Joseph A. Bailey joins Guy's Guy Radio to discuss his experiences writing for some of the most quintesential children's shows in television history. Join Robert Manni, author of The Guys' Guy's Guide To Love as we discuss life, love a…

Great advice (HT HARO) on how to connect with your audience even when you're delivering your pitch for the zillionth tim...
06/07/2013
How To Fight Pitch Fatigue

Great advice (HT HARO) on how to connect with your audience even when you're delivering your pitch for the zillionth time.

Between wooing potential investors and meeting people at parties you're going to have to tell your company's story thousands of times. Worry notthere...

Darwinism at work . . .
05/22/2013
Alleged Hit-and-Run Driver Brags on Twitter, Joins other "Crime Braggers"

Darwinism at work . . .

The criminal mind can be cunningly brilliant—or stunningly foolish. You can safely put Emma Way of the UK into that second category. She’s the aggressive motorist who hit a cyclist while for a drive in Norwich, fled the scene and bragged about it on Twitter on Monday.

05/22/2013
New Research Uncovers "Sherpa" Brands that Take Consumers to New Heights---81% of People...

(H/T Bernie Greenberg) Truer words were never written (or spoken)!

According to newly issued original research, Arnold Worldwide has uncovered the emergence of what it calls "Sherpa Brands"—brands that provide consumers with increased guidance while celebrating their successes and accomplishments, ultimately leading consumers to feel more empowered and satisfied. I...

I hope #PeterShankman's right about the general shift in the CEO mindset.
05/07/2013
Peter Shankman: How to Be a Successful Marketer Without Being a Jerk | ClickZ

I hope #PeterShankman's right about the general shift in the CEO mindset.

The era of successful jerks in business and marketing is over, according to Peter Shankman. The founder of Help a Reporter Out (HARO) and now VP and small business evangelist for Vocus, which acquired HARO in 2010, has dealt with a fair amount of jerks throughout his career. ClickZ ...

Love the story about the YouTube video that was made for a specific customer! #socialmedia
05/07/2013
Eight Tips to Create Content That Entertains Customers

Love the story about the YouTube video that was made for a specific customer! #socialmedia

There’s lots of content competition but only a few ways to cut through the clutter. Use these eight tips to create entertaining content like Warby Parker.

04/23/2013

Just received a LinkedIn request from someone who used their profile to grouse about a previous employer. #dontdothat

Helpful tips from Vocus/PRWeb to ensure that your marketing efforts are up-to-date!
03/25/2013
Spring Clean Your Marketing For Success

Helpful tips from Vocus/PRWeb to ensure that your marketing efforts are up-to-date!

Here are three ways to make sure your marketing is current, polished, and efficient for spring!

Most surprising item to me in this post - thought more people were already using Twitter. #socialmedia
03/11/2013
Demographics Vary Across Social Networks - eMarketer

Most surprising item to me in this post - thought more people were already using Twitter. #socialmedia

Who is using social platforms such as Twitter, Pinterest and Instagram? A study finds that white internet users are most likely to use Pinterest and least likely to use Twitter. Black internet users are strongly engaged on Twitter and Instagram, but

Interesting post from @DonnaAmos - I especially love her rebuttal to the "#socialmedia just gives people a platform to c...
03/11/2013
Donna Amos: Is Social Media Bad for Business? | Solopreneur Solutions

Interesting post from @DonnaAmos - I especially love her rebuttal to the "#socialmedia just gives people a platform to complain about my business" argument.

The other day I saw a post on an authority site discussing the risks that the average business person is exposed to when using social media for his or her business. If you were not aware, then yes, it is a fact, there are risks that you expose your business to when you use social media. The ...

02/23/2013
How Did You Come Up With Your Business Name? - Hearpreneur

Featured in a CEOBlogNation.com post on how business owners came up w/ the name for their company! #socialmedia

How Did You Come Up With Your Business Name?by Ashley PoulterNo commentsThe idea of exactly what your business is going to be usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for insp...

02/22/2013

Attending "The Future of Branded Experiences" at #smwnyc.

02/22/2013

If you know of someone in the NYC area who is personable/good at customer service and has just recently graduated, or is currently between opportunities, please let me know. A networking colleague is looking for 4 people for a temporary position with Google that would involve promoting Google+ Local in Manhattan. Please have them contact me for more details!

02/22/2013

Attending "Creating Brand Engagement with Google+ Hangouts" #smwnyc

02/21/2013

Attending "Fast Company's Most Innovative Social Media Companies of 2013" at #smwnyc #smwFastCompany

02/21/2013

Attending "Build Your Social Strategy in 30 Minutes" #smwnyc #smwlikeable

02/20/2013

Attending "Trending Topics in Data Collection & Targeted Marketing" at #SMWNYC

02/20/2013

Attending "Social Media for Uncool Brands". #SMWNYC #smwuncool

02/20/2013

Attending "Social as the Great Equalizer: Interviews with Companies Large & Small" at Bloomberg. #SMWBBG

02/20/2013

Attending "Social as the Great Equalizer: Interviews with Companies Large & Small" at Bloomberg. #SMWBBG

02/19/2013

Key takeaway from #jeffdachis interview at #smwnyc - brands should use social media to engage rather than to sell. #socialmedia

02/19/2013

Listening to @jeffdachis being interviewd by @emilysteel at #smwnyc.

#1 (about poor use of grammar in #socialmedia posts) is a particular pet peeve of mine.
02/18/2013
7 Social Media DOs and DON'Ts for Small Businesses | Social Media Today

#1 (about poor use of grammar in #socialmedia posts) is a particular pet peeve of mine.

Businesses should be wary of mal-informed posts and miscommunications for fear of appearing unprofessional, looking like a spambot, or worse, having a social campaign backfire. Here are our 7 DOs and DON'Ts for Small Businesses on social media.

#8 is a particular pet peeve of mine. #socialmedia
02/11/2013
8 Social Media Killers to Drop Right Now

#8 is a particular pet peeve of mine. #socialmedia

If you’re new to social media, you may be guilty of committing “conversation killers” that have become far too common. “It’s time to kick them to the curb once and for all,” says travel industry consultant Sophie Bujold. Plus: four golden rules of social media.

Next week (Feb 18-22) is #SocialMediaWeek in NYC - if you're in the area, check out the list of events (most of them are...
02/11/2013
Schedule

Next week (Feb 18-22) is #SocialMediaWeek in NYC - if you're in the area, check out the list of events (most of them are free to attend)! #SMWNYC

Generally, some good tips, but does anyone who isn't a marketer spend 30 minutes/day on #socialmedia for business purpos...
01/15/2013
What Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)

Generally, some good tips, but does anyone who isn't a marketer spend 30 minutes/day on #socialmedia for business purposes?

Over 1 billion people in the world are on Facebook, including over 175 million Americans, or 1 in 2 adults. Twitter recently surpassed 400 million accounts. LinkedIn boasts over 200 million users.

01/03/2013

When choosing a name for your business, be aware how it will appear to others when displayed as a URL. I just received an email from a company called "Do It In Person", which looked like "Dolt In Person" as a URL. #marketingfail

If you'd like to receive a free #socialmedia Tip of the Week, please sign up for my e-newsletter on my #SherpaSocialMedi...
01/03/2013
Sherpa Social Media website home page.

If you'd like to receive a free #socialmedia Tip of the Week, please sign up for my e-newsletter on my #SherpaSocialMedia website!

Check out http://sherpasocialmedia.com! Home page for SherpaSocialMedia.com, the website for Scott Swanay's Sherpa Social Media. Guiding you through the social media maze!

12/13/2012

What aspect of #socialmedia are you most interested in learning more about?

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General information

Sherpa Social Media is a social media advisory service. I provide (1) basic instruction for those who want to learn more about specific tools (e.g. - blogs, LinkedIn, Facebook, and Twitter) (2) social media strategy development, and (3) outsourced social media strategy implementation. My target industries include Accountants Architects Attorneys (business, divorce, elder care, personal injury, real estate) Dentists Doctors Fantasy sports websites Musicians who've already released at least 3 albums Nonprofit organizations Property/casualty insurance brokers Real estate brokers (commercial or residential) Sports teams Great referral partners include Business attorneys Business bankers Business coaches Graphic designers IT consultants Management consultants Marketing firms Public relations firms SEO specialists Website developers/designers

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