MediaLink

MediaLink MediaLink creates competitive advantage and growth strategies by connecting Silicon Valley, Madison Avenue, Hollywood and Wall Street.
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MediaLink, an Ascential plc company, serves companies at the intersection of media, marketing, tech & entertainment | Global Footprint | Michael E. Kassan, CEO and Chairman |125 operators & growing | Advisory services in revenue acceleration, industry marketing, investor strategy, data and technology solutions, talent management and organizational design

Join us in the C Space from 9:00 AM - 12:30 PM on January 7th for our Marketing Reinvented programming featuring industr...
12/27/2019

Join us in the C Space from 9:00 AM - 12:30 PM on January 7th for our Marketing Reinvented programming featuring industry leaders on the necessary transformation required to maintain relevance. From the future of data privacy regulation to tech-driven immersive experiences, hear from the leading brands, agencies and technology companies paving the way.

And save the date for a Keynote conversation with Alan Jope, CEO, Unilever; Marc Benioff, Chairman and co-CEO, Salesforce and our Chairman and CEO, Michael Kassan, "Good for Business, Good for the Planet: How Companies Drive Positive Impact" on January 7 at 4:00PM in the Park Theater at the MGM #MediaLinked #CES2020

http://bit.ly/39n0fyf

How can businesses meaningfully influence change and move it from theory to action? Alan Jope, CEO, Unilever, Marc Benio...
12/19/2019

How can businesses meaningfully influence change and move it from theory to action? Alan Jope, CEO, Unilever, Marc Benioff, Chairman and co-CEO, Salesforce and our Chairman and CEO, Michael Kassan will take the C Space Keynote stage at CES to discuss the role that companies can play in making our world a more sustainable and progressive place to live and do business.

Save the date for "Good for Business, Good for the Planet: How Companies Drive Positive Impact" on January 7 at 4:00PM at the Park Theater at the MGM. #CES2020 #MediaLinked

http://bit.ly/2s2dlQk

What 5 drivers of change will affect marketers in 2020?On December 12th, our own @WagmanM alongside @System1Research, @i...
12/09/2019

What 5 drivers of change will affect marketers in 2020?

On December 12th, our own @WagmanM alongside @System1Research, @iab & @VMLYR will take a closer look during @WARCEditors "Trends from the Marketer's Toolkit". #MarketingToolkit

Reserve your spot today!
http://bit.ly/2PuLPms

What 5 drivers of change will affect marketers in 2020? On December 12th, our own @WagmanM alongside @System1Research, @...
12/09/2019

What 5 drivers of change will affect marketers in 2020?

On December 12th, our own @WagmanM alongside @System1Research, @iab & @VMLYRis will take a closer look during @WARCEditors "Trends from the Marketer's Toolkit". #MarketingToolkit

Reserve your spot today!
http://bit.ly/2qAP57g

12/06/2019
Object moved

Attending @CES 2020?

Join us January 7 for a day of Marketing Reinvented programming as well as our C Space Keynote at 4:00PM at the Park Theater at the MGM . #MediaLinked #CES2020

http://bit.ly/2qwopVk

10/04/2019
MediaLink’s Advertising Week Program 2019

During Advertising Week, MediaLink and Whitney Museum of American Art brought together marketers with global leaders to galvanize around purpose and brands' crucial role in furthering the UN's Global Sustainable Development Goals. Watch here for a recap of the event. #AdvertisingWeek #UNGA #MediaLinked http://bit.ly/2OlEff2

This is "MediaLink’s Advertising Week Program 2019" by Ascential Video on Vimeo, the home for high quality videos and the people who love them.

Brandweek
09/23/2019

Brandweek

"I can testify that [generosity] changes how you view the world and how you see opportunities in new ways." Read MediaLink Dana Anderson's career advice on how generosity is "the unused power in business." adweek.it/2kHAd4a

Congratulations to MediaLink’s Mark Wagman, who was selected as one of 2019’s Ad Age “40 Under 40” honorees! He is joine...
09/09/2019
Ad Age's list of the 40 people under age 40 shaping the marketing, media and agency industries

Congratulations to MediaLink’s Mark Wagman, who was selected as one of 2019’s Ad Age “40 Under 40” honorees! He is joined by the most talented changemakers across the marketing, media and agency industries. Mark is recognized for his unique engineer-turned-consultant background and his role as a “CMO whisperer with a gift for breaking down the intricacies of everything from tech stacks to trading desks.”
#MediaLinked http://bit.ly/2N6fnI7

Meet the up-and-comers shaping the marketing, media and agency industry.

With creativity at the core, Cannes Lions is open for business. Check out our latest newsletter for an exclusive sneak p...
06/14/2019
Intersection: With Creativity at the Core, Cannes Lions is Open for Business

With creativity at the core, Cannes Lions is open for business.

Check out our latest newsletter for an exclusive sneak peek at what to expect from #CannesLions this year, expert insight on the importance of creativity and why it can’t be commoditized and answers to a few of marketers' burning Cannes questions. Join us next week for our Daily Dose programming at MediaLink Beach, Michael Kassan, Jeffrey Katzenberg and Meg Whitman’s keynote: Raising the Bar on the Small Screen and much more. #MediaLinked
https://mailchi.mp/4bb23c7473a9/intersection-with-creativity-at-the-core-cannes-lions-is-open-for-business

“Creative is no longer a title. It’s a mission. A mission of magic and also a mission for business.” Ahead of Cannes Lio...
06/13/2019
Opinion: Why creative cannot be commoditized

“Creative is no longer a title. It’s a mission. A mission of magic and also a mission for business.” Ahead of Cannes Lions International Festival of Creativity our Chief Brand Officer and Managing Director Lena Petersen discusses the importance of creativity and why it can’t be commoditized with Ad Age. #CannesLions2019 #MediaLinked https://adage.com/article/opinion/opinion-why-creative-cannot-be-commoditized/2177741

Creativity is the magical ingredient that can turn everyday metal into Gold Lions.

Sea you at the beach! Join us for Monday June 17 – Thursday 20 for MediaLink’s Daily Dose programming featuring industry...
06/11/2019

Sea you at the beach! Join us for Monday June 17 – Thursday 20 for MediaLink’s Daily Dose programming featuring industry experts across media, marketing, technology, entertainment and more! #MediaLinked #CannesLions2019

RSVP Here: https://medialinkdailydose.splashthat.com/

“It’s a big efficiency play,” Kassan says. “Where else in the world and what other time in the world can you bring toget...
06/10/2019
Brands flock to Cannes with their work in tow

“It’s a big efficiency play,” Kassan says. “Where else in the world and what other time in the world can you bring together the major players in marketing, media, advertising, entertainment and technology in four square blocks in five days? Tell me why that’s not the most important week of the year for our industry.” Michael Kassan sits down with Ad Age's Lindsay Rittenhouse to discuss what to expect at #CannesLions2019 https://adage.com/article/special-report-cannes-lions/brands-flock-cannes-their-work-tow/2176331

2019 Lions sees a wave of client-side attendees and a spike in in-house submissions.

MediaLink’s experts take you behind the scenes  of the NewFronts and Upfronts. Check out our newsletter for a marketer’s...
05/10/2019
Intersection: MediaLink’s Take On NewFronts & Upfronts…AllFronts?

MediaLink’s experts take you behind the scenes of the NewFronts and Upfronts.

Check out our newsletter for a marketer’s guide to applying last week's takeaways and a candid analysis on the evolution of the two events. And read more about the YouTube research referenced during our annual NewFronts Kick-Off Breakfast in a Think by Google piece on primetime getting personal. https://mailchi.mp/e0419fdc7b2b/intersection-medialinks-take-on-newfronts-upfrontsallfronts

American Advertising Federation
03/25/2019

American Advertising Federation

“The future is something you have a hand in creating. It favors the brave.” — Michael Kassan, Chairman & CEO, MediaLink; Advertising Hall of Fame, Class of 2019

Michael’s passion for solving complex problems extends beyond the boardroom, and he has used his success and his knack for creating synergy to bolster the dozens of causes he holds dear—both inside and outside of the industry. Cantor Nathan Lam of the Stephen Wise Temple says, “Michael is fiercely loyal, open, approachable and helpful to everyone he knows. Although his calendar is busy and overscheduled, he still finds time to contribute to our community. His ability to balance is unparalleled, and his focus is enviable. Michael’s passion for his family is unwavering, and his love for them is ironclad.”

Celebrate Kassan at the Biggest Night in Advertising: Advertising Hall of Fame Induction Ceremonies & Gala Dinner, April 30, Cipriani Wall Street! http://aaf.org/ahof #AHOF19

South by Southwest remains the premiere annual gathering for the most curious minds at the intersection of digital, film...
03/15/2019

South by Southwest remains the premiere annual gathering for the most curious minds at the intersection of digital, film, music and culture.

MediaLink presents our trends and takeaways from #SXSW from our own Michael J. Miraflor, Jason Schulweis, and Abby Dow. In this report, hear about:

• The attack of the scooters: why their presence represents how SXSW continues to serve as testing ground for new ideas and platforms
• The future state of the podcast industry, from the consolidation of key players, to distribution methods and best approaches to monetization
• The collision of politics and technology
• TRIPTK and MediaLink’s discussion on the dramatic effects of the mainstreaming of #cannabis on business, society and culture
• How JOMO (the joy of missing out) became the new FOMO (Fear of missing out)
• The balance of data and creativity applied to this year’s brand activations

Additionally, our team on the ground attended the most buzzed-about brand activations and shared an inside look at Miracle Gro’s Harvest HQ, HBO’s Bleed For The Throne, Netflix’s Highwaymen House, and activations from LuluLemon x Frequency, Viceland, Amazon and Sony.

To access the full report email [email protected]

Catch Michael Kassan and the 2019 American Advertising Federation's Advertising Hall of Fame honorees on Nasdaq and Thom...
03/12/2019
Advertising Hall of Fame | AAF

Catch Michael Kassan and the 2019 American Advertising Federation's Advertising Hall of Fame honorees on Nasdaq and Thomson Reuters screens in Times Square. Learn more here: http://aaf.org/ahof #AHOF19 #MediaLinked

MediaLink's cover photo
03/01/2019

MediaLink's cover photo

American Advertising Federation
02/25/2019

American Advertising Federation

Described as the “ultimate power broker,” Michael E. Kassan is a trusted advisor to Fortune 100 chief marketing officers, media moguls, Hollywood visionaries, technology pioneers, advertising holding company heads and Wall Street investors. They seek his insights and instruction for solving their most complex business challenges. Kassan and his global team of 165 specialists provide counsel for navigating the age of digital disruption in areas including: brand transformation, agency optimization, data and technology solutions, investor strategy, executive search, organizational design, event strategy and integrated marketing communications.

Join us for the Biggest Night in Advertising as we celebrate Michael E. Kassan and 7 other industry legends at the Advertising Hall of Fame on April 30 at Cipriani Wall Street! http://aaf.org/ahof #AHOF19

01/22/2018
IX on Air: Michael Kassan, Chairman and CEO, Media Link

Michael Kassan sat down with Adweek's Kolby Yarnell to discuss how advertisers continuously adjust to the quick changes and growth in technology Index Exchange #IXonAir #CES2018 https://vimeo.com/251421418

This is "IX on Air: Michael Kassan, Chairman and CEO, Media Link" by Index Exchange on Vimeo, the home for high quality videos and the people who love them.

Today join Michael Kassan, Discovery Communications David Zaslav and LionTree's Aryeh Burkoff keynote C Space, discussin...
01/10/2018
CES 2018 Trends to Watch

Today join Michael Kassan, Discovery Communications David Zaslav and LionTree's Aryeh Burkoff keynote C Space, discussing the business of content distribution #CES2018 #MediaLinked. If you can't make it to this #keynote stream it live to virtually tune in http://live.ces.tech/

Watch more than 65 conference sessions live from CES 2018.

MediaLink's cover photo
12/13/2017

MediaLink's cover photo

Tomorrow, MediaLink’s own Michael Kassan will give an intimate fireside chat at The Paley Center for Media with CNET Edi...
12/04/2017
A Conversation with Michael Kassan and Brian Cooley: Predicting Trends 2018 | The Paley Center for Media

Tomorrow, MediaLink’s own Michael Kassan will give an intimate fireside chat at The Paley Center for Media with CNET Editor-At-Large Brian Cooley on their tech-rooted 2018 predictions for marketers and media. The dynamic and insights will be hard to beat – Paley Media Council Members can stream the event live! https://www.paleycenter.org/mc-kassan-2018

Predicting Trends 2018 with Michael Kassan, CEO, MediaLink

MediaLink's cover photo
10/20/2017

MediaLink's cover photo

Advertising Week 2017
09/27/2017

Advertising Week 2017

MediaLink's cover photo
09/27/2017

MediaLink's cover photo

MediaLink's cover photo
08/08/2017

MediaLink's cover photo

Excited and humbled to play a role in such an amazing deal - and Netflix's first acquisition. Congrats, and thanks for t...
08/08/2017

Excited and humbled to play a role in such an amazing deal - and Netflix's first acquisition. Congrats, and thanks for the shout out, Mark Millar's Millarworld! #client

MediaLink's cover photo
08/03/2017

MediaLink's cover photo

MediaLink's cover photo
06/15/2017

MediaLink's cover photo

MediaLink's cover photo
06/15/2017

MediaLink's cover photo

"The marketing profession has produced executives who have spent the past two decades mastering new technologies and hav...
05/19/2017
Outside Voices: Why Boards Need to Hire More Marketing Experts

"The marketing profession has produced executives who have spent the past two decades mastering new technologies and have their fingers on the pulse of their customers and competitors." Read more about the financial implications of integrating marketing and digital expertise in the boardroom. on.wsj.com/2q3GSSJ

Board-level leadership positions at Fortune 500 companies remain largely homogenous

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