Carat USA

Carat USA Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Carat is the world's largest independent media specialist and market leader in digital and diversified media solutions.

Owned by Aegis Group plc, Carat was established in 1968 as the world's first media agency. Since then it has grown to become more than 5,000 people in 70 countries worldwide, working with many leading global brands. Today, digital technology has created a complex media ecosystem. Carat's mission is to redefine the value of media, helping clients build new models of bought, owned and earned communications to achieve business success. Carat. Redefining Media.

Owned by Aegis Group plc, Carat was established in 1968 as the world's first media agency. Since then it has grown to become more than 5,000 people in 70 countries worldwide, working with many leading global brands. Today, digital technology has created a complex media ecosystem. Carat's mission is to redefine the value of media, helping clients build new models of bought, owned and earned communications to achieve business success. Carat. Redefining Media.

Operating as usual

Congratulations to our clients and teams! #WMAwards21
07/16/2021

Congratulations to our clients and teams! #WMAwards21

AWARDS | The Microsoft Teams for today, Teams for tomorrow, Teams for all campaign has been nothing short of incredible – and it’s no surprise that Microsoft is a finalist for this year’s World Media Awards for Technology and Telecoms!

Congratulations to our clients and team! #WMAwards21

PODCAST | Michael Law, President; Cara Lewis, EVP Head of US Investment; and Dave Sederbaum, EVP, Head of Video Investme...
05/03/2021
Virtual Upfronts 2021

PODCAST | Michael Law, President; Cara Lewis, EVP Head of US Investment; and Dave Sederbaum, EVP, Head of Video Investment, of dentsu's Amplifi US, share insight into this year’s Upfronts, DE&I within the TV landscape and some bold predictions for the future of the marketplace. Tune in!

Mike Law, President; Cara Lewis, EVP Head of US Investment; and Dave Sederbaum EVP, Head of Video Investment, at Amplifi US part of dentsu, join us to share how brands should be leaning into this year

Excited to announce Carat Hero EQ, our new strategic partnership with Hero Collective to continue to push the boundaries...
04/28/2021
Carat US Partners With Hero Collective

Excited to announce Carat Hero EQ, our new strategic partnership with Hero Collective to continue to push the boundaries of purpose-driven and culture-focused insights, strategies and approaches.

The partnership will inform services including content, insights, strategy and DEI advisory.

Tune into this week's episode of The Human Element as Gaurav Shirole, Director Ad Measurement at Roku, and Brad Stockton...
04/13/2021
Ep 104: March Madness 2021

Tune into this week's episode of The Human Element as Gaurav Shirole, Director Ad Measurement at Roku, and Brad Stockton, VP National Video Innovation at Amplifi, part of dentsu USA, join us to share insight around March Madness, the shifts in consumer consumption and what it means for brands reaching today’s active sports viewers.

The Human Element: A Carat Podcast

Tune into this week's episode of The Human Element as Joseph Anthony, Chief Hero at Hero Collective ; Alexis Tirado, Hea...
04/05/2021
Ep 103: The Cultural Media Pod

Tune into this week's episode of The Human Element as Joseph Anthony, Chief Hero at Hero Collective ; Alexis Tirado, Head of Multicultural Branded at BuzzFeed; and Haley Paas, CSO at Carat US, join us to discuss the role of community and what it takes for brands to make the long-term in roads to authentically connect in culture.

The Human Element: A Carat Podcast

For the 100th episode of The Human Element we revisit the single most important issue we have covered over the past two ...
02/23/2021
Ep 100: Christena Pyle on Equity & Inclusion

For the 100th episode of The Human Element we revisit the single most important issue we have covered over the past two years: diversity, equity and inclusion in marketing. Christena J. Pyle (she/her), Chief Equity Officer for dentsu USA, joins us to talk about the progress and remaining challenges for marketers and agencies alike.

The Human Element: A Carat Podcast

Congratulations to our teams, clients and partners for the launch of "More Than That with Gia Peppers," a first-of-its-k...
02/17/2021
Listen to More Than That with Gia Peppers

Congratulations to our teams, clients and partners for the launch of "More Than That with Gia Peppers," a first-of-its-kind audio series aimed to elevate conversations impacting and inspiring the Black community. Tune into the conversation:

Listen to More Than That with Gia Peppers Links. Available on all popular platforms.

We’re back with an exciting episode of The Human Element as Alex Heath, Reporter at The Information, joins us again for ...
02/09/2021
The Tea on Big Tech

We’re back with an exciting episode of The Human Element as Alex Heath, Reporter at The Information, joins us again for a scan across the big tech landscape including Facebook and Apple’s burgeoning feud, Clubhouse hype vs. reality, and so much more. (Bonus: our host Robert Schwartz is on record for wrongly guessing the winners of the Superbowl).

Alex Heath, Reporter at The Information, joins us again for a scan across the big tech landscape including Facebook and Apple’s burgeoning feud, Clubhouse hype vs. reality and so much more.

Congrats to our inspiring clients at P&G, our extraordinary Carat team, and collaborative partners at Grey Group, Saturd...
02/05/2021
MediaPost - Creative Media Awards

Congrats to our inspiring clients at P&G, our extraordinary Carat team, and collaborative partners at Grey Group,
Saturday Morning, and BBDO New York, named a MediaPost Creative Media Award winner 👏

Talk about cause and effect. Most noise pollution in Mumbai, India, is from car horns. Long exposure causes hearing loss. To stop unnecessary honking, Mumbai Police instituted an ingenious idea: The Punishing Signal. The more motorists honked, the longer they waited. Traffic lights showed Stop when....

In honor of #BlackHistoryMonth, we will be taking actions to promote awareness and increase cultural fluency of Black hi...
02/02/2021

In honor of #BlackHistoryMonth, we will be taking actions to promote awareness and increase cultural fluency of Black history and culture throughout the month of February with dentsu USA #28daysofcultureandaction bit.ly/36sP0Eo

In honor of #BlackHistoryMonth, we will be taking actions to promote awareness and increase cultural fluency of Black history and culture throughout the month of February with dentsu USA #28daysofcultureandaction bit.ly/36sP0Eo

Carat's Innovation team took a look at the six consumer and media trends driven by tech adoption, with CES being a catal...
01/25/2021
Practical innovation: CES wrap up

Carat's Innovation team took a look at the six consumer and media trends driven by tech adoption, with CES being a catalyst of what’s to come. Download the report and learn how the latest technologies can be applied to current business challenges.

Six consumer and media trends driven by tech adoption, with CES being a catalyst of what’s to come.

12/22/2020

It has been a year we won't soon forget (as much as we'd like to), but we are grateful you spent it with us. Happy Holidays from your team at Carat, and see you in the new year!

Your Human Element hosts and producer are back with their third annual “Christmas Fish,” year-end podcast reflecting on ...
12/21/2020
Ep 97: Podcast Year in Review (Christmas Fish, Part 3)

Your Human Element hosts and producer are back with their third annual “Christmas Fish,” year-end podcast reflecting on the wonderful guests who have joined us and (of course) some holiday memories along the way.

Your Human Element hosts and producer are back with their third annual “Christmas Fish,” year-end podcast

Angela Steele, US CEO, and Sean Healy, Global CSO at Carat sit down with Alison Weissbrot at Campaign US to discuss Cara...
12/16/2020
Why Carat is putting emotional intelligence at the core of media buying

Angela Steele, US CEO, and Sean Healy, Global CSO at Carat sit down with Alison Weissbrot at Campaign US to discuss Carat’s new brand proposition and planning process - and the launch of our proprietary Brand EQ research study.

U.S. CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”. From Campaign US

Incredibly honored to be recognized as one of just 27 P&G partners for their EBP Excellence Award this year. https://bit...
12/14/2020

Incredibly honored to be recognized as one of just 27 P&G partners for their EBP Excellence Award this year. https://bit.ly/2Wg8t5E

Incredibly honored to be recognized as one of just 27 P&G partners for their EBP Excellence Award this year. https://bit.ly/2Wg8t5E

This week on The Human Element we review our marketing & media trends and predictions for 2021 with Danni Wright, Nation...
12/07/2020
Ep 96: 2021 Media Trends

This week on The Human Element we review our marketing & media trends and predictions for 2021 with Danni Wright, National Head of Strategy & Connections Planning at Carat Australia ; Dan Calladine, Global Head of Media Futures at @carCarat Global; and James Allen, SVP Head of Strategy at Carat US

Review of Carat's marketing and media trends and predictions for 2021.

Tune into Beet.TV's most recent interview with Angela Steele, CEO at Carat USA, as they discuss how the pandemic has inc...
12/02/2020
Look Local, Go Granular: How Carat Finds Audiences – Beet.TV

Tune into Beet.TV's most recent interview with Angela Steele, CEO at Carat USA, as they discuss how the pandemic has increased local media consumption and advertiser appeal.

It’s never been a good idea to overlook the value of local media when it comes to popularity with audiences and magnetism for ad buyers and it’s proving to be even more signific...

While there has been so much to love about what gaming has done for consumers over this past year, it is important to po...
12/01/2020
How video games snuck a roulette table into our homes

While there has been so much to love about what gaming has done for consumers over this past year, it is important to point out one of the underlying dark sides: loot boxes.

Few could have predicted the dramatic effect 2020 would have on the world, let alone on consumer behavior.

11/24/2020

This week we featured a few of our Carat US team members to share what they are most thankful for and looking forward to this Thanksgiving. To our US fans, have a safe and happy holiday! https://bit.ly/399Dj7E

How well do you know the traits of Republicans and Democrats? We took to the data to look at just how similar, or differ...
11/20/2020
Common ground

How well do you know the traits of Republicans and Democrats? We took to the data to look at just how similar, or different, people really are – from interests and passions, to media behaviors. What we found surprised us.

We took to the data to look at how similar, or different, republicans and democrats really are – from interests and passions, to media behaviors.

10,000 people’s perceptions of 48 globally known brands and how they are doing across the different areas of emotional i...
11/16/2020

10,000 people’s perceptions of 48 globally known brands and how they are doing across the different areas of emotional intelligence. Download Carat’s Brand EQ Report to learn how to help your brand grow faster: https://bit.ly/38LHbeS

We are thrilled to share that the Cadillac live campaign has received Mobile Marketing Association SMARTIES X award, GOL...
11/12/2020
The Smarties 2020 Winners Gallery

We are thrilled to share that the Cadillac live campaign has received Mobile Marketing Association SMARTIES X award, GOLD in Pivot Marketing🏅 Congratulations to our amazing clients and teams across the network 👏 #MMASmarties dentsu USA https://bit.ly/3ppoxiQ

Vote up for our Courageous Conversations in Corporate America panel with Joy Kim, Njideka Akudinobi and Haley Paas to be...
11/11/2020
Courageous Conversations in Corporate America

Vote up for our Courageous Conversations in Corporate America panel with Joy Kim, Njideka Akudinobi and Haley Paas to be part of SXSW this year! #SXSW2021

As a result of the racial and social tensions in the US and globally, the need for open and vulnerable dialogue has become increasingly important. There is no more of an uncomfortable and important place to have these discussions then in the workplace. Plus, how are we supposed to have such personal...

Carat USA's cover photo
11/09/2020

Carat USA's cover photo

Carat USA
11/09/2020

Carat USA

Your voice. Your vote.
10/29/2020

Your voice. Your vote.

This week Donna Halper, Boston-Based Historian, Radio Consultant and an Associate Professor of Communications brings a n...
10/26/2020
The Spirit of Radio

This week Donna Halper, Boston-Based Historian, Radio Consultant and an Associate Professor of Communications brings a new perspective into the pod as we discuss the evolution of radio, this political moment for her communications students, media ethics, and the moment that helped define her career: discovering the band Rush.

We invited a new perspective into the pod this week as Donna Halper, Boston-Based Historian, Radio Consultant and an Associate Professor of Communications joined us to discuss the evolution of radio,

Tune into the latest episode of The Human Element as we sit down with Dylan Collins, CEO at SuperAwesome, to discuss rec...
10/20/2020
Learning from Kids Media

Tune into the latest episode of The Human Element as we sit down with Dylan Collins, CEO at SuperAwesome, to discuss recent developments in kids digital media and privacy, the implications for brands and social platforms alike, and the news of SuperAwesome joining the Epic Games family.

Dylan Collins, CEO at SuperAwesome, joins us again for a discussion of recent developments in kids digital media and privacy, the implications for advertisers and social platforms alike, and the recen

We are proud to work with inspiring brands that push the boundaries to define the role and mission of modern marketing. ...
10/19/2020

We are proud to work with inspiring brands that push the boundaries to define the role and mission of modern marketing. Congratulations to our amazing clients at Mastercard, our tireless and talented Carat team, and our collaborative creative partners at McCann and Ketchum https://bit.ly/35fKhof

In this moment of uncertainty, it's important to reevaluate your video strategy in order to prepare for what's next. Hea...
10/13/2020
Agency Conversations: Transforming Through Video

In this moment of uncertainty, it's important to reevaluate your video strategy in order to prepare for what's next. Hear how JiYoung Kim, Chief Digital Officer at Carat US, and Andrés Ordóñez, Chief Creative Officer at FCB Chicago are rethinking the video experience to drive growth for brands.

JiYoung Kim, chief digital officer, Carat U.S., and Andrés Ordóñez, EVP, chief creative officer, FCB Chicago, discuss the power of video and storytelling to ...

10/08/2020

We didn't know if we would make it two episodes let alone be here today to tell the tale of our little pod, but happy two-year anniversary to The Human Element podcast! https://spoti.fi/33Ebb9B

Congratulations to our pioneering clients and teams at Pandora on receiving an Online Marketing Excellence OMMA for thei...
10/07/2020
MediaPost - OMMA Awards

Congratulations to our pioneering clients and teams at Pandora on receiving an Online Marketing Excellence OMMA for their breakthrough Mother’s Day 2020 campaign! 👏

Goodby Silverstein & Partners created a campaign based on AI that let consumers put themselves in the ad with the #CoolRanchDance challenge. In partnership with Sway, it let fans dance exactly like Super Bowl ad stars Sam Elliott and Lil Nas X. Users filmed themselves moving for 30 seconds and deep-...

Attending #AW2020? Tune in tomorrow, Oct 7th at 11am ET as Carat US CEO, Angela Steele joins Marla Kaplowitz #4as, BCW G...
10/06/2020

Attending #AW2020? Tune in tomorrow, Oct 7th at 11am ET as Carat US CEO, Angela Steele joins Marla Kaplowitz #4as, BCW Global & Digitas North America https://bit.ly/3d0IvL6

#AW2020 is here! Join #4As own President & CEO, Marla Kaplowitz plus Carat USA CEO, Angela Steele, BCW NA President, Chris Foster and Digitas North America CEO, Jodi Robinson for a dynamic discussion on reprioritizing & planning for agency growth. Broadcasting live on Advertising Week on 10/7 at 11am ET: https://bit.ly/3d0IvL6

We are kicking off the week with a new episode of The Human Element, as Erin Schmidt, Chief Strategy and Client Service ...
10/05/2020
Brands and content

We are kicking off the week with a new episode of The Human Element, as Erin Schmidt, Chief Strategy and Client Service Officer at Branded Entertainment Network, joins us to share her perspective on the biggest shifts in content development and distribution, building trust with consumers through human insight, and even how her mom led her into the marketing business. Tune in: https://bit.ly/34unhS9

This week Erin Schmidt, Chief Strategy and Client Service Officer at Branded Entertainment Network, joins us to share her perspective on the biggest shifts in content development and distribution, bui

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