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Optimist Consulting

Optimist Consulting Public Relations and Digital Marketing firm representing preeminent brands and organizations in Real Estate, Jewelry, Watches, and Non-Profit.

The work the @girlsclubny and its leaders do is integral in creating the next generation of female voices in a safe spac...
03/18/2022

The work the @girlsclubny and its leaders do is integral in creating the next generation of female voices in a safe space for girls that Manhattan Borough President Gale Brewer deems “the most innovative and responsive nonprofit in New York City.” This revolutionary work has been done at the direction and steering of their innovative Co-Executive Directors, Jenny Dembrow and Ebonie Simpson, and a powerful Board of Directors.

Jenny Dembrow is a native New Yorker and has lived on the Lower East Side for nearly 30 years. She is a central figure in the LESGC since its founding and has contributed to the organization’s growth through her deep and abiding commitment to the girls and their families.

Ebonie Simpson came to the Girls Club in 2010 as a college intern and later volunteered as a mentor and Junior Board Member. In 2018, Simpson created Girls Club’s city-wide civic leadership initiative, New Girl City: Agents of Change NYC, and spearheaded their newest expansion initiative, the CWBH.

This #WomensHistoryMonth we celebrate the work of these two inspirations who create meaningful opportunity and change for women in the greater NYC community and beyond.

The sleek and stylish @prestonkonradhome collection by the one and only @prestonkonrad, captured beautifully by OC’s own...
02/11/2022

The sleek and stylish @prestonkonradhome collection by the one and only @prestonkonrad, captured beautifully by OC’s own @laura_h_randall 💫🕯
#OCCreative

@thebelnordNYC - known as "The Arconia" to @hulu "Only Murders in the Building" fans - gets its closeup in this week's @...
02/09/2022

@thebelnordNYC - known as "The Arconia" to @hulu "Only Murders in the Building" fans - gets its closeup in this week's @wsj!

Series star (and Belnord neighbor) @stevemartintogo says, “The Belnord has become a bit of a celebrity, with people dropping by and taking photos."

Optimist Consulting worked with the WSJ on this amazing peek behind the iconic arched gates on West 86th Street.

Read this love letter to the Upper West Side building at link in bio!

Image Credits: @everettphotos for @Hulu, @apisukh for @WSJ, @barbaranitke for @Hulu

"You delivered for bridges, now deliver for voting rights."Today, the OC staff is standing in solidarity with those whos...
01/17/2022

"You delivered for bridges, now deliver for voting rights."

Today, the OC staff is standing in solidarity with those whose voting rights are still being infringed upon in the United States.

On January 17, the King family and other activists will march across bridges in Washington, DC and Phoenix, AZ, to draw comparison to the 1965 march across the Edmund Pettus Bridge in Selma, AL for voting rights for Black Americans.

The King family is calling on Biden and the Senate to pass the Freedom to Vote Act and the John Lewis Voting Rights Advancement Act. They have also asked that Martin Luther King, Jr. Day not be celebrated until this action has been taken.

The Freedom to Vote Act would make it easier to register to vote, make Election Day a public holiday, ensure states have early voting for federal elections and allow all voters to request mail-in ballots, among other provisions.

Image from: @CNN

Happy birthday to our Optimist #Capricorns - @philipvincentramirez and @ericabarnhill! 💙
12/22/2021

Happy birthday to our Optimist #Capricorns - @philipvincentramirez and @ericabarnhill! 💙

Live a life of optimism and gratitude, always. What are you grateful for? These are just a few of the special pieces of ...
11/25/2021

Live a life of optimism and gratitude, always.

What are you grateful for? These are just a few of the special pieces of life our staff are grateful for:

NYC Sunsets 🌆
Family 💗
Friends 👫👭
Camping and Hiking ⛺️
Pets 🐱
Biking with friends 🚲

📸: OC Staff

#AlchemyProperties is a developer of residential, retail, and  mixed-use properties in NY and FL, in partnership with #A...
11/16/2021

#AlchemyProperties is a developer of residential, retail, and mixed-use properties in NY and FL, in partnership with #AlchemyABR Investment Partners. We are so proud to have such an accomplished firm as our client!

We’re big dog people over here at OC, and these pretty pups parading around #Flatiron are just perfect!📸: @franklintheci...
11/10/2021

We’re big dog people over here at OC, and these pretty pups parading around #Flatiron are just perfect!

📸: @franklinthecity @wethedogsnyc @doubledoodlestella @kai.thewheaten

11/01/2021

Love this vid by @flatironny! This neighborhood is everything -- we are so grateful to be here. 

📸: @flatironny

New York City Jewelry Week returns for 2021 celebrating the “Power of Jewelry.” The event will take place in a hybrid IR...
10/26/2021

New York City Jewelry Week returns for 2021 celebrating the “Power of Jewelry.” The event will take place in a hybrid IRL and URL schedule from November 15-21 with not-to-miss programming from the best and brightest veterans and rising stars of the industry. Head to @nycjewelryweek for the latest updates and links to register. 

NYCJW21 “High Karat” Campaign, photographed by @alainsimic, featuring @mon_pilar_jewelry modeled by @patriciavdv. #nycjw21

Happy, happy birthday to our Scorpio Optimists! This season we celebrate Associate Account Executive Fiona Fruitman and ...
10/25/2021

Happy, happy birthday to our Scorpio Optimists! This season we celebrate Associate Account Executive Fiona Fruitman and Senior Account Director, Kerry Aronchick. Love to our scorpios!!

It’s #IndigenousPeoplesDay, and Optimist wanted to take a moment to learn a bit more about the land that we sit upon. Th...
10/11/2021

It’s #IndigenousPeoplesDay, and Optimist wanted to take a moment to learn a bit more about the land that we sit upon.

The Flatiron neighborhood, along with most of Manhattan, once belonged to the Munsee Lenape tribe. “Munsee” comes from the word Minisink, meaning "from the rocky land." When Europeans moved in to colonize the land in the 1700s, many Munsee were displaced into Canada, where they still live today. To learn more about the true Native New Yorkers of our area, we encourage you to engage with @Lenapecenter right here in #NYC.

Pictured above is the Lower Manhattan monument commemorating the "sale" of Lenape lands to the Dutch (by Colleen Connolly for @smithsonianmagazine), as well as some traditional Lenape garments(@Lenapecenter).

10/01/2021

Today, the iconic Waldorf Astoria New York celebrates 90 years on Park Avenue. On opening day, October 1, 1931, the Waldorf Astoria was the largest, tallest, and grandest hotel in the world, built in only a year during the Great Depression amidst other Art Deco icons, like the Empire State Building, which only a few years before had been the site of the original Waldorf-Astoria on Fifth Avenue.The landmarked building is currently undergoing a meticulous restoration to reopen as the 375-key Waldorf AstoriaNew York hotel and 375 residences, The Towers of the Waldorf Astoria. #Waldorf90 #WaldorfTowersNYC

A big happy birthday to our Libra Optimists! This season we celebrate Social Media Manager, Shammiel Fleischer-Amoros, a...
09/22/2021

A big happy birthday to our Libra Optimists! This season we celebrate Social Media Manager, Shammiel Fleischer-Amoros, and Lifestyle Team Account Coordinator, Claudia Prevete. Lots of love to our Libras! ❤️

A big happy birthday to our Libra Optimists! This season we celebrate Social Media Manager @shammielita and Lifestyle Te...
09/22/2021

A big happy birthday to our Libra Optimists! This season we celebrate Social Media Manager @shammielita and Lifestyle Team Account Coordinator @claudiaprevete. Lots of love to our Libras! ❤️

“Swing” by Isabelle’s this week for some fabulous Italian fare! Right in our very own neighborhood at 245 Park Ave South...
09/17/2021

“Swing” by Isabelle’s this week for some fabulous Italian fare! Right in our very own neighborhood at 245 Park Ave South.

#flatiron #gramercy

Oh, what a night! It was all about @Boucheron for the men of the #METGALA2021 red carpet. 💎🔥Swipe through to see the tal...
09/14/2021

Oh, what a night! It was all about @Boucheron for the men of the #METGALA2021 red carpet. 💎🔥Swipe through to see the talent and their jewels. Tap to see the amazing creatives that brought these magical moments to life.✨🙌🏻

Just a few of the looks our team captured this #NYFW. 🤩 To say the very least -- it was a fashionable week in #nyc. 📸: @...
09/13/2021

Just a few of the looks our team captured this #NYFW. 🤩 To say the very least -- it was a fashionable week in #nyc.

📸: @LauraRandall

Swiss Haute Horlogerie Manufacturer @AudemarsPiguet announced the latest releases of the Royal Oak Offshore line today, ...
09/01/2021

Swiss Haute Horlogerie Manufacturer @AudemarsPiguet announced the latest releases of the Royal Oak Offshore line today, presented in five 43mm models and five 42mm models. The launches represent iterations of the iconic adventure-friendly Royal Oak Offshore Selfwinding Chronograph timepiece. Retaining the essence of the original Royal Oak Offshore in 1993 and the evolution of the collection in the early 2000s, today’s releases celebrate the marriage of Audemars Piguet’s rich history to its modern, updated, and fresh innovations in technology and design. Swipe through to see the new interchangeable strap system, refinements to the dials for optimum aesthetics, and the new 43mm case design that offers improved ergonomics.

Optimist is proud to celebrate and share the latest fine jewelry introductions from Boucheron’s iconic collection, ‘Anim...
08/30/2021

Optimist is proud to celebrate and share the latest fine jewelry introductions from Boucheron’s iconic collection, ‘Animaux de Collection’ launched by the Maison today. @Boucheron’s Fall Winter Novelties honor timeless, classic motifs in modern iterations. 

Nature has been one of Boucheron’s key inspirations since its beginnings, leading to the production of a dynamic collection of animals that has been assembled over time. From the hedgehog to the snake, doe, or hummingbird, each piece is chiseled and polished to perfection. Wladimir, who is said to have once watched over the Maison at 26 Place Vendôme, is exalted in the new collection including a fine pendant, rings, and a statement pearl and diamond necklace. 

WIth intense sapphire eyes, a diamond-set coat in relief and iridescent fur, each hand-sculpted piece displays a wealth of techniques. The fabulous skill of Boucheron workshops culminates in the Animaux de Collection as more than simply jewels, but precious totems and lucky charms.

The Union Square Greenmarket is an OC employee favorite at lunch hour. It’s so nice to get out of the office during the ...
08/26/2021

The Union Square Greenmarket is an OC employee favorite at lunch hour. It’s so nice to get out of the office during the day and see so many beautiful flowers and baked goods!

📸: @lesliemstyle @lizfalconer4

A collaboration that makes us swoon. REPOST @130William: Aston Martin worked in collaboration with Sir David Adjaye to c...
08/24/2021

A collaboration that makes us swoon. REPOST @130William: Aston Martin worked in collaboration with Sir David Adjaye to create a seamless style and experience from car, to home, and back again. This is not a residence for the passive fan -- this is a residence for those that know who they are, and are ready to experience style in all areas of life. There are only 5 of these unique 59th- and 60th-floor homes available, so be sure to contact the #130William sales team for more information on these coveted residences. #AstonMartin #DBX

Our team is a big fan of the coffee across the street at @devocionusa. Thank you to the team at Devocion for all of the ...
08/19/2021

Our team is a big fan of the coffee across the street at @devocionusa. Thank you to the team at Devocion for all of the 3pm cold brews! 🙏

📸: @devocionusa

Optimist client, Material Good, is the city’s most luxurious timepiece and jewelry boutique, located at 120 Wooster Stre...
08/17/2021

Optimist client, Material Good, is the city’s most luxurious timepiece and jewelry boutique, located at 120 Wooster Street in SoHo. Here you will find ready-to-buy pieces by a variety of the finest brands, including @AudemarsPiguet.

📸: @MaterialGood

The iconic @WaldorfNYC is hosting Broadway’s @freestylelovesupreme at Cole Porter’s own piano for a special “Live at the...
08/16/2021

The iconic @WaldorfNYC is hosting Broadway’s @freestylelovesupreme at Cole Porter’s own piano for a special “Live at the Waldorf” performance benefiting @fls_academy on August 23. This is one you don’t want to miss -- get your tickets now! 

📸: @laura_h_randall

#OptimistCreative #OptimistClient

@barbounianyc is right on the corner of our block here at the office. We are lucky to have such incredible dining surrou...
08/13/2021

@barbounianyc is right on the corner of our block here at the office. We are lucky to have such incredible dining surrounding us!

Optimist client 8899 Beverly offers refined living among the hills of West Hollywood. This is a gorgeous project, with t...
08/12/2021

Optimist client 8899 Beverly offers refined living among the hills of West Hollywood. This is a gorgeous project, with two different styles of residences and the attention to detail you’d expect of a five-star hotel.

#Repost from Optimist client @fairstead: Welcome to Sunset Park’s community garden. 🌱 #Fairstead’s Community Impact team...
07/28/2021

#Repost from Optimist client @fairstead: Welcome to Sunset Park’s community garden. 🌱 #Fairstead’s Community Impact team has embarked on a beautification project of Sunset Park’s garden with its longtime residents who have a history of using the oasis. The goal is to transform the once empty yard into a beautiful green sanctuary, while bringing the community together through volunteer efforts. For the next phase of the project, Fairstead will work with local partners and residents to integrate amenities and resources that will further revive the space for the community to use, care for, and enjoy.

Swipe through to hear from Fairstead Social Services Coordinator, Franchel Mendoza, and Sunset Park residents, Andre Colom and Elba Nevado, on their hopes for the future of the garden.

#OptimistCreative

Creative audacity best describes the work of Claire Choisne, Creative Director at Maison @Boucheron. Optimist Consulting...
07/08/2021

Creative audacity best describes the work of Claire Choisne, Creative Director at Maison @Boucheron. Optimist Consulting celebrates her latest Carte Blanche High Jewelry Collection launch, Holographique, for its boundary-pushing innovation in jewelry design. The materials and methods used to create Holographique are an unexpected approach to linking light with the full spectrum of colors. This vision was translated through opals, which carry a natural iridescence, as well as a high-tech metal spraying process on ceramic and rock crystal that was produced in collaboration with Saint-Gobain. Join us in admiration of the collection’s nine suites, coming together in denotation of the freedom to create above all else.

WOOLWORTH TOWER RESIDENCES | It’s not everyday you get to shoot @AlvinAiley dancers on the roof of Optimist Client @thew...
06/28/2021

WOOLWORTH TOWER RESIDENCES | It’s not everyday you get to shoot @AlvinAiley dancers on the roof of Optimist Client @thewoolworthtowerresidences…. Yeah, we’re pretty lucky.  #OptimistCreative

📸: @chrisc0e

HAPPY FATHER’S DAY | As it so happens, the Optimist team was raised by some pretty great people. Today, we celebrate the...
06/20/2021

HAPPY FATHER’S DAY | As it so happens, the Optimist team was raised by some pretty great people. Today, we celebrate the important men in our lives and all they’ve done for us -- we wouldn’t be the same without you.

In honor of #Juneteenth, Optimist would like to take a moment to acknowledge the holiday by passing our platform off to ...
06/18/2021

In honor of #Juneteenth, Optimist would like to take a moment to acknowledge the holiday by passing our platform off to @tdhcast. Optimist worked with TDH on the creation of our DEIA mission, and it has blossomed into a beautiful partnership. Today we are sharing key takeaways from The Darkest Horse’s live event yesterday titled “Authentic Solidarity: Celebrating Juneteenth + Pride”.

UNION SQUARE PARK | Have we ever mentioned how much we love this neighborhood?  Fabulous shot by @william_ruben_helms
06/16/2021

UNION SQUARE PARK | Have we ever mentioned how much we love this neighborhood? 
 
Fabulous shot by @william_ruben_helms

VU | Just one of the views from Optimist client, VU. A building with stunning -- dare we say ICONIC --  #NYC scenery on ...
06/14/2021

VU | Just one of the views from Optimist client, VU. A building with stunning -- dare we say ICONIC --  #NYC scenery on all sides. 

Gorgeous shot of The Chrysler Building by @beholdingeye

WORLD ENVIRONMENT DAY | Happy #WorldEnviromentDay! Today, we would like to introduce you to our newest client, @fairstea...
06/05/2021

WORLD ENVIRONMENT DAY | Happy #WorldEnviromentDay! Today, we would like to introduce you to our newest client, @fairstead! To date, the vertically-integrated affordable housing company’s data-driven conservation efforts have saved 123 million gallons of water, resulted in more than 2,000 recycled refrigerators, and helped to avoid 440,000 pounds of carbon emissions -- and they’re just getting started. Fairstead also proudly has 6 solar developments in its portfolio, contributing to their energy conservation and efficiency mission. 
We are honored to work with this phenomenal company.  

📸: @fairstead

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This week, #TheBeaconAtGarivesPoint hosted a First-Time Homebuyer Panel where attendees were able to learn what it takes to successfully purchase their first home in today’s competitive market. Moderated by Zach Kussin of the New York Post, the event featured industry leaders Maria Babaev of Douglas Elliman Real Estate, Robert Bernstein of Citibank, and Adam I. Sutton Esq. of Sutton Law, PLLC. Swipe for scenes of the event and head to our IGTV to watch the full panel discussion! Photo Credit: Optimist Consulting
In case you missed it! EcoChi President, Debra Duneier featured on the front page of THE NEW YORK POST home section as Feng Shui Guru for Real Estate Developer Avalon Bay Communities at the Park Loggia in Manhattan. Read More Here: http://ow.ly/2LmZ50DNbqD #developer #property #fengshui #EcoChi #theparkloggia #artselection #funshui #wellnessdesign International Feng Shui Guild Global Wellness Summit Global Wellness Institute 15W61 The Park Loggia Corcoran Sunshine Marketing Group New York Post Optimist Consulting
AS IS NYC // As Is NYC is a local Hell’s Kitchen watering hole offering over 20 different rotating draft beers, cocktails, and elevated bar bites. Now open for indoor and outdoor dining, you can enjoy a pint and take home a growler from the large in-store selection! Photo Credit: Optimist Consulting
Featured on the front page of the New York Post home section as Feng Shui Guru for Real Estate Developer Avalon Bay Communities at the Park Loggia in Manhattan. Read More Here: http://ow.ly/2LmZ50DNbqD #developer #property #fengshui #EcoChi #theparkloggia #artselection #funshui #wellnessdesign International Feng Shui Guild Global Wellness Summit Global Wellness Institute 15W61 The Park Loggia Corcoran Sunshine Marketing Group New York Post Shivani Vora Optimist Consulting
STUDIO - 3 BEDROOM // Homes at #TheWestNYC range from studio to 3 bedroom floor plans, designed with precision and functionality. Please head to the link in bio to schedule your private tour of our sales gallery roday and explore our variety of residence offerings. Photo Credit: Optimist Consulting
MARBLE BACKSPLASH // The custom Calacatta marble countertops, backsplashes, and contrasting Rohl nickel fixtures add a sense of elevated luxury to #TheWestNYC’s chef-inspired kitchens. Photo Credit: Optimist Consulting
"I think that any kid needs an arts education almost before any other subject, because it just kind of teaches you everything there is to know about everything in life," says Isaac Mizrahi (PA '79), who is featured in the tribute to the 40th Anniversary of "FAME." Don't miss it!! Tune in at HTTP://lagfame40.com https://www.ny1.com/nyc/all-boroughs/news/2021/02/10/laguardia-high-school-celebrates-forty-years-of--fame- #ny1 Optimist Consulting #weareoptimist
WORK IN PROGRESS // Construction is still underway at #TheWestNYC! Head to the link in bio to learn more about our floorplan offerings and stay tuned as we celebrate more building milestones. Photo Credit: Optimist Consulting
INSPIRING EXTERIORS // #TheWestNYC’s exterior mural by Rubin catches eyes from all angles; a dramatic, geometric work, inspired by the surrounding #HellsKitchen neighborhood. Photo Credit: Optimist Consulting
SEAMLESS LIFESTYLE // The Residences at #TheWestNYC were inspired by classic New York lofts, boasting natural oak flooring, high ceilings, and oversized windows that provide expansive views. Welcome to modern living in the heart of #HellsKitchen. Photo Credit: Optimist Consulting
NO DETAIL OVERLOOKED // The bathroom at #TheWestNYC sales gallery gives a sneak peek at the modern finishes and clean lines mirrored in the interiors of the Residences. Photo Credit: Optimist Consulting
CONTRASTING FACADE // The exterior of #TheWestNYC evokes the neighborhood’s industrial past with large warehouse-style windows and distinctive hand-laid brickwork by Rotterdam based firm, StoneCycling. Photo Credit: Optimist Consulting