Optimist Consulting

Optimist Consulting Public Relations and Digital Marketing firm representing preeminent brands and organizations in Real Estate, Jewelry, Watches, and Non-Profit.

It’s #IndigenousPeoplesDay, and Optimist wanted to take a moment to learn a bit more about the land that we sit upon. Th...
10/11/2021

It’s #IndigenousPeoplesDay, and Optimist wanted to take a moment to learn a bit more about the land that we sit upon.

The Flatiron neighborhood, along with most of Manhattan, once belonged to the Munsee Lenape tribe. “Munsee” comes from the word Minisink, meaning "from the rocky land." When Europeans moved in to colonize the land in the 1700s, many Munsee were displaced into Canada, where they still live today. To learn more about the true Native New Yorkers of our area, we encourage you to engage with @Lenapecenter right here in #NYC.

Pictured above is the Lower Manhattan monument commemorating the "sale" of Lenape lands to the Dutch (by Colleen Connolly for @smithsonianmagazine), as well as some traditional Lenape garments(@Lenapecenter).

10/01/2021

Today, the iconic Waldorf Astoria New York celebrates 90 years on Park Avenue. On opening day, October 1, 1931, the Waldorf Astoria was the largest, tallest, and grandest hotel in the world, built in only a year during the Great Depression amidst other Art Deco icons, like the Empire State Building, which only a few years before had been the site of the original Waldorf-Astoria on Fifth Avenue.The landmarked building is currently undergoing a meticulous restoration to reopen as the 375-key Waldorf AstoriaNew York hotel and 375 residences, The Towers of the Waldorf Astoria. #Waldorf90 #WaldorfTowersNYC

A big happy birthday to our Libra Optimists! This season we celebrate Social Media Manager, Shammiel Fleischer-Amoros, a...
09/22/2021

A big happy birthday to our Libra Optimists! This season we celebrate Social Media Manager, Shammiel Fleischer-Amoros, and Lifestyle Team Account Coordinator, Claudia Prevete. Lots of love to our Libras! ❤️

A big happy birthday to our Libra Optimists! This season we celebrate Social Media Manager @shammielita and Lifestyle Te...
09/22/2021

A big happy birthday to our Libra Optimists! This season we celebrate Social Media Manager @shammielita and Lifestyle Team Account Coordinator @claudiaprevete. Lots of love to our Libras! ❤️

A big happy birthday to our Libra Optimists! This season we celebrate Social Media Manager @shammielita and Lifestyle Team Account Coordinator @claudiaprevete. Lots of love to our Libras! ❤️

“Swing” by Isabelle’s this week for some fabulous Italian fare! Right in our very own neighborhood at 245 Park Ave South...
09/17/2021

“Swing” by Isabelle’s this week for some fabulous Italian fare! Right in our very own neighborhood at 245 Park Ave South.

#flatiron #gramercy

“Swing” by Isabelle’s this week for some fabulous Italian fare! Right in our very own neighborhood at 245 Park Ave South.

#flatiron #gramercy

Oh, what a night! It was all about @Boucheron for the men of the #METGALA2021 red carpet. 💎🔥Swipe through to see the tal...
09/14/2021

Oh, what a night! It was all about @Boucheron for the men of the #METGALA2021 red carpet. 💎🔥Swipe through to see the talent and their jewels. Tap to see the amazing creatives that brought these magical moments to life.✨🙌🏻

Just a few of the looks our team captured this #NYFW. 🤩 To say the very least -- it was a fashionable week in #nyc. 📸: @...
09/13/2021

Just a few of the looks our team captured this #NYFW. 🤩 To say the very least -- it was a fashionable week in #nyc.

📸: @LauraRandall

Swiss Haute Horlogerie Manufacturer @AudemarsPiguet announced the latest releases of the Royal Oak Offshore line today, ...
09/01/2021

Swiss Haute Horlogerie Manufacturer @AudemarsPiguet announced the latest releases of the Royal Oak Offshore line today, presented in five 43mm models and five 42mm models. The launches represent iterations of the iconic adventure-friendly Royal Oak Offshore Selfwinding Chronograph timepiece. Retaining the essence of the original Royal Oak Offshore in 1993 and the evolution of the collection in the early 2000s, today’s releases celebrate the marriage of Audemars Piguet’s rich history to its modern, updated, and fresh innovations in technology and design. Swipe through to see the new interchangeable strap system, refinements to the dials for optimum aesthetics, and the new 43mm case design that offers improved ergonomics.

Optimist is proud to celebrate and share the latest fine jewelry introductions from Boucheron’s iconic collection, ‘Anim...
08/30/2021

Optimist is proud to celebrate and share the latest fine jewelry introductions from Boucheron’s iconic collection, ‘Animaux de Collection’ launched by the Maison today. @Boucheron’s Fall Winter Novelties honor timeless, classic motifs in modern iterations. 

Nature has been one of Boucheron’s key inspirations since its beginnings, leading to the production of a dynamic collection of animals that has been assembled over time. From the hedgehog to the snake, doe, or hummingbird, each piece is chiseled and polished to perfection. Wladimir, who is said to have once watched over the Maison at 26 Place Vendôme, is exalted in the new collection including a fine pendant, rings, and a statement pearl and diamond necklace. 

WIth intense sapphire eyes, a diamond-set coat in relief and iridescent fur, each hand-sculpted piece displays a wealth of techniques. The fabulous skill of Boucheron workshops culminates in the Animaux de Collection as more than simply jewels, but precious totems and lucky charms.

The Union Square Greenmarket is an OC employee favorite at lunch hour. It’s so nice to get out of the office during the ...
08/26/2021

The Union Square Greenmarket is an OC employee favorite at lunch hour. It’s so nice to get out of the office during the day and see so many beautiful flowers and baked goods!

📸: @lesliemstyle @lizfalconer4

A collaboration that makes us swoon. REPOST @130William: Aston Martin worked in collaboration with Sir David Adjaye to c...
08/24/2021

A collaboration that makes us swoon. REPOST @130William: Aston Martin worked in collaboration with Sir David Adjaye to create a seamless style and experience from car, to home, and back again. This is not a residence for the passive fan -- this is a residence for those that know who they are, and are ready to experience style in all areas of life. There are only 5 of these unique 59th- and 60th-floor homes available, so be sure to contact the #130William sales team for more information on these coveted residences. #AstonMartin #DBX

Our team is a big fan of the coffee across the street at @devocionusa. Thank you to the team at Devocion for all of the ...
08/19/2021

Our team is a big fan of the coffee across the street at @devocionusa. Thank you to the team at Devocion for all of the 3pm cold brews! 🙏

📸: @devocionusa

Optimist client, Material Good, is the city’s most luxurious timepiece and jewelry boutique, located at 120 Wooster Stre...
08/17/2021

Optimist client, Material Good, is the city’s most luxurious timepiece and jewelry boutique, located at 120 Wooster Street in SoHo. Here you will find ready-to-buy pieces by a variety of the finest brands, including @AudemarsPiguet.

📸: @MaterialGood

The iconic @WaldorfNYC is hosting Broadway’s @freestylelovesupreme at Cole Porter’s own piano for a special “Live at the...
08/16/2021

The iconic @WaldorfNYC is hosting Broadway’s @freestylelovesupreme at Cole Porter’s own piano for a special “Live at the Waldorf” performance benefiting @fls_academy on August 23. This is one you don’t want to miss -- get your tickets now! 

📸: @laura_h_randall

#OptimistCreative #OptimistClient

@barbounianyc is right on the corner of our block here at the office. We are lucky to have such incredible dining surrou...
08/13/2021

@barbounianyc is right on the corner of our block here at the office. We are lucky to have such incredible dining surrounding us!

Optimist client 8899 Beverly offers refined living among the hills of West Hollywood. This is a gorgeous project, with t...
08/12/2021

Optimist client 8899 Beverly offers refined living among the hills of West Hollywood. This is a gorgeous project, with two different styles of residences and the attention to detail you’d expect of a five-star hotel.

#Repost from Optimist client @fairstead: Welcome to Sunset Park’s community garden. 🌱 #Fairstead’s Community Impact team...
07/28/2021

#Repost from Optimist client @fairstead: Welcome to Sunset Park’s community garden. 🌱 #Fairstead’s Community Impact team has embarked on a beautification project of Sunset Park’s garden with its longtime residents who have a history of using the oasis. The goal is to transform the once empty yard into a beautiful green sanctuary, while bringing the community together through volunteer efforts. For the next phase of the project, Fairstead will work with local partners and residents to integrate amenities and resources that will further revive the space for the community to use, care for, and enjoy.

Swipe through to hear from Fairstead Social Services Coordinator, Franchel Mendoza, and Sunset Park residents, Andre Colom and Elba Nevado, on their hopes for the future of the garden.

#OptimistCreative

Creative audacity best describes the work of Claire Choisne, Creative Director at Maison @Boucheron. Optimist Consulting...
07/08/2021

Creative audacity best describes the work of Claire Choisne, Creative Director at Maison @Boucheron. Optimist Consulting celebrates her latest Carte Blanche High Jewelry Collection launch, Holographique, for its boundary-pushing innovation in jewelry design. The materials and methods used to create Holographique are an unexpected approach to linking light with the full spectrum of colors. This vision was translated through opals, which carry a natural iridescence, as well as a high-tech metal spraying process on ceramic and rock crystal that was produced in collaboration with Saint-Gobain. Join us in admiration of the collection’s nine suites, coming together in denotation of the freedom to create above all else.

WOOLWORTH TOWER RESIDENCES | It’s not everyday you get to shoot @AlvinAiley dancers on the roof of Optimist Client @thew...
06/28/2021

WOOLWORTH TOWER RESIDENCES | It’s not everyday you get to shoot @AlvinAiley dancers on the roof of Optimist Client @thewoolworthtowerresidences…. Yeah, we’re pretty lucky.  #OptimistCreative

📸: @chrisc0e

WOOLWORTH TOWER RESIDENCES | It’s not everyday you get to shoot @AlvinAiley dancers on the roof of Optimist Client @thewoolworthtowerresidences…. Yeah, we’re pretty lucky.  #OptimistCreative

📸: @chrisc0e

HAPPY FATHER’S DAY | As it so happens, the Optimist team was raised by some pretty great people. Today, we celebrate the...
06/20/2021

HAPPY FATHER’S DAY | As it so happens, the Optimist team was raised by some pretty great people. Today, we celebrate the important men in our lives and all they’ve done for us -- we wouldn’t be the same without you.

In honor of #Juneteenth, Optimist would like to take a moment to acknowledge the holiday by passing our platform off to ...
06/18/2021

In honor of #Juneteenth, Optimist would like to take a moment to acknowledge the holiday by passing our platform off to @tdhcast. Optimist worked with TDH on the creation of our DEIA mission, and it has blossomed into a beautiful partnership. Today we are sharing key takeaways from The Darkest Horse’s live event yesterday titled “Authentic Solidarity: Celebrating Juneteenth + Pride”.

UNION SQUARE PARK | Have we ever mentioned how much we love this neighborhood?  Fabulous shot by @william_ruben_helms
06/16/2021

UNION SQUARE PARK | Have we ever mentioned how much we love this neighborhood? 
 
Fabulous shot by @william_ruben_helms

UNION SQUARE PARK | Have we ever mentioned how much we love this neighborhood? 
 
Fabulous shot by @william_ruben_helms

VU | Just one of the views from Optimist client, VU. A building with stunning -- dare we say ICONIC --  #NYC scenery on ...
06/14/2021

VU | Just one of the views from Optimist client, VU. A building with stunning -- dare we say ICONIC --  #NYC scenery on all sides. 

Gorgeous shot of The Chrysler Building by @beholdingeye

VU | Just one of the views from Optimist client, VU. A building with stunning -- dare we say ICONIC --  #NYC scenery on all sides. 

Gorgeous shot of The Chrysler Building by @beholdingeye

WORLD ENVIRONMENT DAY | Happy #WorldEnviromentDay! Today, we would like to introduce you to our newest client, @fairstea...
06/05/2021

WORLD ENVIRONMENT DAY | Happy #WorldEnviromentDay! Today, we would like to introduce you to our newest client, @fairstead! To date, the vertically-integrated affordable housing company’s data-driven conservation efforts have saved 123 million gallons of water, resulted in more than 2,000 recycled refrigerators, and helped to avoid 440,000 pounds of carbon emissions -- and they’re just getting started. Fairstead also proudly has 6 solar developments in its portfolio, contributing to their energy conservation and efficiency mission. 
We are honored to work with this phenomenal company.  

📸: @fairstead

WORLD ENVIRONMENT DAY | Happy #WorldEnviromentDay! Today, we would like to introduce you to our newest client, @fairstead! To date, the vertically-integrated affordable housing company’s data-driven conservation efforts have saved 123 million gallons of water, resulted in more than 2,000 recycled refrigerators, and helped to avoid 440,000 pounds of carbon emissions -- and they’re just getting started. Fairstead also proudly has 6 solar developments in its portfolio, contributing to their energy conservation and efficiency mission. 
We are honored to work with this phenomenal company.  

📸: @fairstead

HAPPY #PRIDE MONTH! | Today, and all month long, we honor the LGBTQIA+ community. This month we remind ourselves how far...
06/01/2021

HAPPY #PRIDE MONTH! | Today, and all month long, we honor the LGBTQIA+ community. This month we remind ourselves how far we have come, and how many brave people have dug in their heels and made it known that it is beautiful to be proud. Swipe to learn more about these trailblazers and their contributions. 
 
📸: @harveymilkofficial @dinahroseshore @melissa_etheridge @lilnasx @elliotpageact @officialtrumancapote @kehlani

CELEBRATE | These amazing AAPI women have and DO push boundaries! Today we celebrate the incredible accomplishments of t...
05/24/2021

CELEBRATE | These amazing AAPI women have and DO push boundaries! Today we celebrate the incredible accomplishments of the many AAPI women who have created space in industries where space has not often been held for them. These women are visionaries, role models, and true inspirations. 

#repost of photos from @femalequotient

40 BLEECKER | #OptimistConsulting client #40Bleecker is sparkling in the sunshine and over 80% sold! ✨Congratulations to...
05/21/2021

40 BLEECKER | #OptimistConsulting client #40Bleecker is sparkling in the sunshine and over 80% sold! ✨Congratulations to the incredible team behind this project: @douglaselliman @dedevelopmentmarketing @fredrikeklundny @adam_widener @johngomes @sarahdc1

#OptimistCreative 
📸: @weareoptimist

40 BLEECKER | #OptimistConsulting client #40Bleecker is sparkling in the sunshine and over 80% sold! ✨Congratulations to the incredible team behind this project: @douglaselliman @dedevelopmentmarketing @fredrikeklundny @adam_widener @johngomes @sarahdc1

#OptimistCreative 
📸: @weareoptimist

PROTECT | May is not only #AAPIMonth, but also #MentalHealthAwarenessMonth. We take a moment here to consider the inters...
05/19/2021

PROTECT | May is not only #AAPIMonth, but also #MentalHealthAwarenessMonth. We take a moment here to consider the intersection of these months, and this moment in time. The increase of hate towards Asian Americans during the pandemic has taken a toll on the mental health of the AAPI community. As we reach the middle of the month, we encourage you to learn more about ways you can protect and improve the mental health of your AAPI neighbors -- whether that be simply checking in on a friend and offering support, or donating to initiatives aimed at destigmatizing and providing mental health services within AAPI communities such as @asianmentalhealthcollective, @bridgesmentalhealth, and @asianmentalhealthproject. 

📸: @kimsaira & @asianmentalhealthcollective

EDUCATE | Intentionally teach yourself about the AAPI experience in this county. Find AAPI authors to support, documenta...
05/17/2021

EDUCATE | Intentionally teach yourself about the AAPI experience in this county. Find AAPI authors to support, documentaries to watch, and individuals to follow on social media. Center AAPI voices in your life in any way that you can, and then listen to those voices closely!  #AAPIMonth

📸: @thenovelmaura @lygiaday

DONATE | It is imperative we support the AAPI community, particularly during this difficult time. Hate towards our AAPI ...
05/13/2021

DONATE | It is imperative we support the AAPI community, particularly during this difficult time. Hate towards our AAPI community members is on the rise, and we can oppose that hate by first speaking out, and then putting our money to work. Swipe to see 8 different organizations that you can donate to right now. #AAPIMonth

📸: @rubinmuseum

An incredible feat by the Optimist Real Estate PR Team. This week’s cover story of the @nytimes Real Estate section by C...
05/10/2021

An incredible feat by the Optimist Real Estate PR Team. This week’s cover story of the @nytimes Real Estate section by Caroline Biggs is a love letter to #NYC and our amazing clients. Hope you had the chance to see it!
 
📸: @chrisc0e

An incredible feat by the Optimist Real Estate PR Team. This week’s cover story of the @nytimes Real Estate section by Caroline Biggs is a love letter to #NYC and our amazing clients. Hope you had the chance to see it!
 
📸: @chrisc0e

SUPPORT | May is Asian American and Pacific Islander Heritage Month. All month long we will be sharing ways to celebrate...
05/07/2021

SUPPORT | May is Asian American and Pacific Islander Heritage Month. All month long we will be sharing ways to celebrate, protect and uplift the AAPI community. 

Start by supporting your local AAPI-owned businesses! Today our team traveled to @chinatownicecreamfactory to enjoy some sweet treats. This fantastic family-run business has been around since 1978, and serves up some deliciously unique ice cream flavors like black sesame, taro, and durian! #AAPIMonth

On Thursday, May 13th at 12pm EST, @nycjewelryweek is hosting a groundbreaking, virtual conversation between exceptional...
05/05/2021

On Thursday, May 13th at 12pm EST, @nycjewelryweek is hosting a groundbreaking, virtual conversation between exceptional jeweler @glennspirojewels and world renowned jewelry expert @jillnewman during @nycxdesign’s DESIGN DAYS. 

“Hear Glenn’s fascinating and entertaining story, from starting as an apprentice at the bench to his magnificent Mayfair jewelry salon. See how by sticking with his intuition and taking risks, he has acquired some of the most coveted diamonds and gemstones. Rather than set them in conventional designs, he’s making modern, one-of-a-kind pieces that his clients can wear every day.”

Don’t miss it! Register for free at nycjewelryweek.com.

#NYCxDESIGN #NYCJW

Happy #EarthDay! Beginning today, you can visit the @hudsonyards Farmer’s Market every Tuesday and Thursday from 10am-6p...
04/22/2021

Happy #EarthDay! Beginning today, you can visit the @hudsonyards Farmer’s Market every Tuesday and Thursday from 10am-6pm. 

Why opt for the Farmer’s Market? When you shop chemical and pesticide-free produce from local purveyors and farmers, you are making a positive, #sustainable impact on our environment. Plus, when you buy from local farms, you are supporting small businesses, partaking in your local economy, and reducing your carbon footprint!

Shop seasonal fruit and veggies in the #HYBackyard now through September 30, 2021.

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